My guest today is Susie Hewson, Founder and CEO of Natracare, the world’s first brand of organic and natural period products founded in 1989. Susie disrupted a billion-dollar industry by bringing her first product to market. Now in her 70’s, Susie continues to steer the ship of her 30 year old global brand, advocate for best manufacturing practices in personal care products, and champion science-based strategies for creating efficacious and sustainable solutions for today’s consumer. 

We discuss: 

• What you need to know about plastics in personal care products: Why Susie’s dedicated her professional life to creating products she can stand behind from a personal health & sustainability standpoint 

• What it means to be a mission-based company in 2024: Why purpose is integral to brand identity in consumer products

• Starting out as a female founder in the 1980’s & ‘90’s: What motivated Susie to continue pursuing her mission of changing product development for period products, and her experience securing funding, expanding the company, and expediting business growth 

• Marketing and distribution before social media: How Susie raised awareness & gained visibility for her products before content marketing existed

• Trends in the sustainability space: The difference between a flash-in-the-pan marketing trend vs. a category disruption

•  Why age can be an asset as a business leader 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

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**Advice on this podcast should not replace medical advice provided by your physician.

My guest today is Bonnie Taub-Dix, MA, RDN, CDN, award-winning author of, Read It Before You Eat It – Taking You from Label to Table, and creator of the website and blog called, BetterThanDieting.com.  Bonnie is a media personality, spokesperson, motivational speaker, journalist, and corporate and brand consultant whose messages are laced with her culinary passion as a foodie, her credible guidance as an advisor and her wit and wisdom as a mom. Bonnie brings 30+ years of industry experience to this conversation, along with her vast knowledge of the dietetics profession and media. 

We discuss: 

• The biased premise of the latest dietitian hit piece in The Washington Post,  which is propagates the myth that dietitians and Big Food are colluding to keep Americans obese and sick
• What is “Big Food:” Why ignoring its impact on the American and global  food system is ignorant and misguided
• The anti-diet movement: What’s intended by practitioners who identify as “anti-diet,” and the perception vs. reality of this term on social media
• Social media vs. real life practice: Given that Gen Z uses social media search engines as their primary method of seeking information, do practitioners have even greater responsibility to creatively  deliver credible, evidence-information online in ways that are optimized for virality?  
• What it means to be an expert with influence vs. an influencer: How dietitians are distinctly different from influencers in the digital & social media space, and how dietitians might rethink their approach to marketing and media in 2024+
• The authors’ negative bias towards dietitians:: Myth-busting key points made in this article, including dietitians being compensated by Big Food; General Mills’ #derailtheshame campaign (and the pros and cons of this marketing alignment); keywords that indicate bias in media, and how to know when you’re reading/watching/listening to something with a clearly biased point of view on scientific topics

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

…annnddd we’re back! 

My guest today is Linda Boardman, the Chief Executive Officer of Bragg Live Food Products since 2019. Previously, she was president of Branch Brook Holdings, an investment partnership between Swander Pace Capital, Jefferson Capital Partners and United Natural Foods, Inc. that invests in natural and specialty product companies. Linda currently serves on the board of directors of Oregon Ice Cream (Alden’s Organic), Reliance Vitamin Company and PlantFusion.  Previously, she was board president of Frontier Natural Product Cooperative (Simply Organic and Aura Cacia) and was a board director of Kicking Horse Coffee Company.  Prior to joining Branch Brook, Linda was president of Applegate Farms, the leading brand of natural and organic deli meats. She also led the private label group at Whole Foods Market, known for its 365 brand.  Linda started her career in the food industry at Ocean Spray Cranberries, where she worked in brand management and communications.

We discuss: 

• Linda’s background & experience: What brought her into the food industry and her experience starting out at Ocean Spray 

• Leading private label for Whole Foods Market: What she learned about retail & product development from this unique experience

• Brand building for consumer products: What Linda’s learned throughout her tenure and across her myriad experiences working in the specialty & natural food industry

• What food companies should  know about investors: What investors are looking for in 2024, the current state of investing, and advice for someone looking to gain traction and secure funding in the specialty food space

• Linda’s tenure and experience at Bragg: What’s interested her about the role of CEO, what she’s learned from her time leading Bragg thus far, and what it means for Bragg to be a category leader in apple cider vinegar 

• Behind the scenes of product development and route-to-market at Bragg: What sets them apart from other food companies at which Linda has worked 

• The most important brand decisions business leaders can make in the specialty foods space 

• Trend forecasting for 2024+: Linda’s top predictions in the specialty & natural foods space for this year and beyond  

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

🎙️Follow me @jaclynlondonrd  

**Advice provided on this podcast should not replace medical advice provided by your physician.

Dr. Rachel Goldman is a licensed clinical psychologist, speaker, consultant & Clinical Assistant Professor of Psychiatry at NYU Grossman School of Medicine specializing in health behavior change, stress management, eating behaviors, the treatment of obesity and weight management.

We discuss: 

• Rachel’s background, education & training and some of her consulting highlights, including the 2022 film, The Whale starring Brendan Fraser and sharing a stage with the queen herself, Oprah Winfrey  

• What media gets right & wrong about obesity medications (including the names we use to discuss this type of treatment), plus who for whom GLP-1’s like Ozempic are really intended?

• Is obesity really a disease? Why/when it IS, when it’s NOT, and the distinction between obesity as a chronic condition vs. an unintentional misuse of language.

• Making the most of GLP-1 medications: How to increase efficacy, tolerance & medication adherence for patients just starting on these meds– which interventions actually work, and when/why do other adjuvant interventions backfire? 

• Setting patients up for success on GLP-1’s, including defining what that looks like; how long patients should be on GLP-1 medications, and what other lifestyle factors are necessary to consider before prescribing/taking one of these weight-loss medications? 

• The rise of new behavioral modification as a result of “quieting food noise.” Plus, what the term “food noise” actually means and why it’s so hot right now in media & marketing.

• The need for interdisciplinary approaches when prescribing & treating patients with obesity.

Thanks for listening to The Business of Wellness Podcast with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd & Dr. Rachel @drrachelnyc

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Dr. Jaime Zuckerman is a licensed clinical psychologist, media pro, author, podcast host, and nationally-recognized expert on narcissism and recovery from narcissistic abuse. 

We discuss: 

• New Year’s Resolutions: How they’re made, the psychology behind them, and why we just can’t seem to quit them year over year. Plus, why these come up so frequently for Dr. Z in private practice/with her population of clients, and the similarities/differences between individuals’ unique  New Year’s resolutions 

• The top mistakes people make when making New Year’s Resolutions: Why Dr. Z thinks most of them are too broad, too difficult, set-up for failure, and generally don’t reflect the realities of someone’s everyday life. 

• How to set up a New Year’s resolution that’ll actually work for you: What the “key ingredients” of a good resolution actually are; why you need structures & systems in place to turn your best laid plans into real life action, and what to do when you feel like you have “no time” or “no bandwidth” for your specific goals

• What actually inspires individuals to make their first appointment with a licensed clinical psychologist and/or registered dietitian (like Dr. Z & me, respectfully) and why the answer to this is more surprising & nuanced than you might think 

• How Dr. Z counsels someone to approach goal-setting & actualization without creating increased anxiety/depression, setting oneself up to failure, or falling into the trap of setting goals that are misaligned with your values. 

• 2023 therapy trends to say goodbye to forever– what are they, where did they come from, why Dr. Z thinks they’ve gained traction on social media, and a little trend forecasting on the biggest therapy trends for 2024 (which ones are legit vs. not this year). 

 Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd & Dr. Z @drzpsychologist 

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Faye McCray is Head of Content for Livestrong.com & Well + Good, and she joins me to discuss, unpack & deep-dive on Well + Good’s top wellness trend predictions for 2024.

We discuss: 

• Data selection & curation: How Faye & her team approach this annual trend forecast– what information they used, how they source ideas, the process of following leads & pitching ideas, and ultimately, how this epic list comes together & is ready to publish. 

• Faye’s legal background (!!!) and experience prior to joining the team at Well + Good and Livestrong.com, and what brought her into health journalism.

• Differences in product marketing vs. trend forecasting: How to distinguish between popular products vs. what’s part of a more macro evolution in the wellness industry.  

• Each of Well + Good’s top trends of 2024, including: 

• How the  Real Estate Industry Is Bringing Wellness to Your Doorstep

• How Artificial Intelligence in Personalized Fitness is Getting Smarter 

• Why Nixtamalized Corn Will Stalk Up Your Pantry Shelves

• Supporting Your Hair Health & Longevity Throughout Your Lifespan 

• Home Scents & Why They Matter

• How the Red Hot Sauna Industry May Soon Optimize Your Sweat Session

• What is Strength-Training Your Skin (and Why Is It Having a Moment)?  

• The Next Generation of Postpartum Care & What We Need to Know About It 

• How Everyday Gear Will Perform At-Home Medical Testing 

• Eating for Wellness in 2024 & Why It’s Much More Celebratory 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Frances Largeman-Roth is a Registered Dietitian & the author of the new cookbook, Everyday Snack Tray.  

We discuss: 

• Frances’ background & experience in cookbook publishing, and how she discovered the concept for Everyday Snack Tray

• A behind the scenes look at & deep-dive into the world of cookbook publishing: What works, what doesn’t work, and her expert advice for anyone thinking about/wondering about what it would be like to write, develop recipes for, and publish a cookbook in 2024 and beyond.

• Marketing and distribution of books: Which marketing methods and tactics convert into book sales? What’s the difference between marketing and public relations, and which one matters most when it comes to generating buzz for a new book? 

• Frances’ recipe development process: What inspired her to create this specific type of content, why snack trays make for the ultimate family-friendly meal, and how to use food as a means of celebration any time of year. 

• Best practices including food safety, food styling, and flavor-balancing tips and tricks that’ll instantly take your snack tray game to the next level (before your copy even arrives). 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice on this podcast should not replace medical advice provided by your physician. 

Welcome back to this week’s REPLAY episode of The Business of Wellness!  

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

 What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

 Today’s episode is a replay of part TWO of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022. 

 In this episode, I forecast five big-bucket trends in the food, nutrition, fitness, & preventative health space–  with examples of brands that were currently leading the way as change-makers for their industries at large. These include: 

1. Personalized Experience vs. Personalization 

2. Immersiveness & accessibility of wellness products– anytime, anywhere 

3. Refocusing mental health on mood, cognition, & heart health 

4. Redefining the buzzword, “hormone balance” and what this means for everyday consumers 

5. Predicting the role of Chat GPT & generative AI on the wellness industry at large

6. Hyper-specific nostalgia in the food industry: Sicily, Nigeria, and 2002

 Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Welcome back to this week’s REPLAY episode of The Business of Wellness! 

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

Today’s episode is a replay of part one of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022.

This episode specifically deep-dives on three key areas of opportunity for consumer wellness brands. I get into why I think doing each of these three things can help brands, businesses, products, and services to not only survive the forthcoming economic downturn, but actually thrive during a challenging & competitive period. 

We discuss: 

• What is "wellness" and why is it so difficult to define?
• Our current healthcare model (& why it's more closely aligned with "sickcare")
• Trepidation among health professionals to discuss weight in a conversation about preventative health
• The relationship between food and health (and how this impacts everything else we do in the name of "self-care.")
• Redefining our current understanding of self-care 

Plus, three ways to recession-proof a wellness brand, including: 

1. Focus on your unique value proposition (intentionality) vs. ideology
2. Provide services and/or products that eliminate barriers to behavior change
3. Provide opportunities for customers to build meaningful connection 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

__

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Kathrin Hamm is the CEO & founder of Bearaby, a sustainable, beautifully crafted  & hyper-functional weighted blanket that’s designed to promote better sleep quality & longer sleep duration. 

We discuss: 

• A personal quest for better rest: How it led her to exploring the world of textiles & consumer products, and how Kathrin’s role at the World Bank influenced her founder’s journey

• The triumphs and challenges of developing a DTC product: What she wished she’d known sooner, and where she found small wins along the way

• Product design & technology vs. brand & marketing: Kathrin’s preference for one vs. the other, and what she’s learned about both in launching Bearaby

• Defining sustainability & functional design for today’s consumer: What she’s learned thus far, and what every/all founders in similar spaces and sectors of the wellness industry  should know about developing and scaling a consumer product in 2023 and beyond

• Trend forecasting: What’s ahead in the wellness industry for 2024+

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician.