The Cardone Zone

Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive… and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually.

Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more.

Grant begins the show sharing the following facts about digital media according to eMarketer: • Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer's latest estimate of media consumption among US adults. • The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television. • Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%. • The most significant growth area is on mobile. • Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in

Grant then explains that if you are a company advertising, trying to gain attention, you have to analyze what people are watching, where they are watching and how you reach them. Where do you spend your money and when you do what do you spend it on? He offers the steps and thinking that he uses to best utilize digital media.

To advertising on Whatever It Takes Network. click here: http://witnation.com/brandyourself/

Grant's Digital Mix: 1) Write an article or blog on a chosen topic related to your industry. 2) Create a video discussing that topic for YouTube or Vimeo. 3) Host a Podcast or Radio/Web Stream discussing the topic. 4) Create a custom content e-mail and blast it to your network. 5) Repurpose & Repeat

Everything we do here is to be multi-purposed.

Rules of the Game: 1) Attention is the name of the game. 2) Obscurity cost money. 3) Be everywhere! 4) Drive interest and respond!

Grant Cardone offers insights and advice to help the middle class break out and achieve true freedom in business, career and finance. Each week NY Times best selling author, self made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class. Whether it's jobs and careers, finance, entrepreneurship, Grant's real, raw in-your-face delivery serves as a wake up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After one viewing you'll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom. Get your money, your future and your career right.

Grant Cardone offers insights and advice to help people break out of the middle class and achieve true freedom in business, career and finance.

Is it Meerkat or Persicope?

Which one do you want to go with? Which one do you love and why?

Yesterday Microsoft, a multi-billion dollar company, did a research project with me about Periscope.

You need to get attention to get your brand out there. Are you even going to use these? Whether it's YouTube or a street corner or a radio show? They're all to get known, to get out there. The visibility so people know your name.

You need content, you need depth; you need to be interesting first, and then interested. Having a title of a book is great, but you need to be able to type more than 2 sentences to finish that book.

Don't be dependent on one crowd. You need multiple streams. You don't build a city from one road; you need roads everywhere.

Watch this amazing video or listen to the podcast to hear the awesome wisdom Grant drops. It's something you can't afford to miss.

Grant Cardone offers insights and advice to help the middle class break out and achieve true freedom in business, career and finance.

Each week NY Times best selling author, self made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class. Whether it's jobs and careers, finance, entrepreneurship, Grant's real, raw in-your-face delivery serves as a wake up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After one viewing you'll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom.

Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Someone told Grant it was important to be happy—and he was not happy at that point. The original meaning of "happy" in the 14th Century meant prosperity, luck and chance.

"The harder I work, the luckier I get." – GC When your clothes are all beat up and tattered, your house is in shambles and your business is suffering—are you well adapted? You aren't happy.

"Happiness is bullshit. Get confident." – GC Check out my upcoming webcast: MillionsOnThePhone.com. It will sell out soon.

The way 'happiness' is sold these days is a scam. The idea that money cannot help to bring you happiness is a lie.

What is the world's happiest country? Switzerland. They have lots of money.

"The flaw of this study is that happiness is not the proper goal; you don't just chase happiness and end up obtaining it. If you pursue successful business, the happiness will occur as a byproduct." – Jeff Macke

Grant is the happiest when he is with his kids. And to have free time to be around his kids, he needs money. He is happy when he is with his wife, and to have time off from work to spend time with her, he needs money.

If you want to get rich, help a million people—you are guaranteed to get rich.

Grant's List of Happiness: 1. His children 2. His wife & family 3. Respect

The price for my webcast is $49. It will be $89 after 5 PM today. Sign up now.

"You need confidence and swag. You need to be able to walk into a room and know your purpose and know that you're good." – GC The closer you get to your potential, the more fulfilled you will be. So set goals that are so high they are unattainable so that you will always be reaching towards your potential.

Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive… and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually.

Have you ever been in a situation where you are at dinner, hosting a meeting with business partners or potential clients, and the bill comes. You're terrified your credit card won't make it. Will you be able to cover it? You can't ask for a split, you don't want to look broke; you don't want to appear unsuccessful.

Two Things: 1. Become obsessed with success. 2. Get on the phone.

You need to become obsessed with success. People need to be asking you what's wrong with you and why you're working so much. If you're not connected all the time—you aren't making it.

"900 billion phone calls are made every year in the United States." – GC

If you aren't making phone calls you aren't maximizing your time and reaching the most people possible.

"It costs 1/8th to contact a customer over the phone than to contact them in person." – GC

Watch or listen to this amazing episode about how to massively expand your perception of what it takes to become successful.

Grant Cardone offers insights and advice to help the middle class break out and achieve true freedom in business, career and finance. Each week NY Times best selling author, self made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class. Whether it's jobs and careers, finance, entrepreneurship, Grant's real, raw in-your-face delivery serves as a wake up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After one viewing you'll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom.

On the second Friday of every month, Grant does a real estate episode on Cardone Zone. This week Grant talks about multi-family apartment buildings.

You have to be completely sold on investing in them. The deal size you should be looking at is 3-4x the size of your savings for the investment.

For example: If you have 50,000 you are looking at 150,000-200,000 investment properties.

Go within 5 miles of where you live. You need to understand the neighborhood, because if you don't your certainty goes down and you won't pull the trigger on a deal.

How Do You Start?: • Pick a Neighborhood You Know • Determine your Down Payment • What Cash Return Do You Want? 10-12% Cash Flow

Remember that 'Cash Flow' is king. It is the most important financial business decision and understanding you must have to stay in business.

Are you middle class? And if so, why? My father fought to keep me in the middle class. My mother fought to keep me in the middle class. And I'm here to help get you out of the middle class.

There is a list of income levels separated by state, which define what the lower middle, median and upper middle class are considered.

Related Article: http://witnation.com/articles/finance/middle-class-income-chart/

How you've been misled: • I have to get an education. Now you have loan debt and no job. • I have to save every penny. And it's losing value versus prices going up. • Don't take risk. And never grow. • Fly under the radar. And never get noticed.

We just finished 7 straight days of filming Season 2 of Whatever It Takes: The Ultimate Job Interview. We had 416 people apply; 80 people came through the process—and everyone is thinking little. One challenge was to scoop ocean water into a bucket, and bring it to shore without spilling. And instead of filling the bucket and a little coming out, they only filled the buckets halfway—NO ONE CAME BACK WITH A FULL BUCKET.

"The middle class is a helmet of thinking that keeps you trapped." – GC

Don't believe everything you see on TV, read in a newspaper or read in a book.

Walt Disney busted out THREE TIMES. And no one will ever forget his name—ever. Even when we're in space, there will be Disney Parks.

Grant Cardone shares insights to help the middle class escape the myth and secure wealth.

Grant begins the show referring to New York Magazine article where tech columnist Kevin Roose interviews Netscape creator and power-tweeter Marc Andreessen and their conversation veers into how the middle class is a myth. Grant advises people to quit passing up opportunity and explains how the biggest cities in America all share one common thing. The rich get richer and the middle and poor are pushed down. To drive the point home Grant lists movie roles popular actors passed on such as Bill Murray passing on Forrest Gump, Christian Bale passing on being James Bond and Michelle Pfeiffer passing on Basic Instinct and Pretty Woman. Passing up opportunity is not a good thing for business. Grant also discusses Peyton Manning and his incredible work ethic and 100% all in dedication. Grant offers callers excellent advice and shares these business tips.

Grant's Business Tips: 1. Never be "Out of Office." 2. Never Say NO to opportunity. 3. Live where you can earn. 4. Say hello to everyone you see.