Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you're looking for?

The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks.

In this episode, I explain why celebrity entrepreneur advice isn't only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur.

Topics discussed in this episode include:

• Why much of the common celebrity entrepreneur business advice isn't just bad, it's harmful.

• The biggest myth about building an audience.

• How shiny marketing tactics often end up being nothing but a distraction.

• Why you're better off focusing on building relationships and asking for referrals.

• How to work on creating meaningful connections.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.