The CEO's Edge

The CEO's Edge

By Jenna O'KeefeBusinessTechnologyMarketing
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The CEO's Edge episodes

  • E105: What I thought would scale my biz VS what ACTUALLY scaled my biz

    In this weeks episode I share what I thought would scale my business VS what ACTUALLY scaled my business. I reflect on the needle movers that actually moved things forward in my business and I point out the things you shouldn't be wasting time on

    Highlights include:

    • The exact 5 things to dial in to take your business from 5 to 15K months 
    • How I switched from 80% of my income from being 1-1s to 80% of my income on scalable programs 
    • The importance of recurring revenue 

    Let’s work together:

    • Join the IDGAF mastermind

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website


    21 min
  • E104: The Secret To Successfully Increasing Your Prices

    Are you desperate to raise your prices but you’re scared you’re going to lose all your clients? You’re stressing thinking that people are going to be turned off, that you’re going to increase your prices and nobody’s going to pay it?

    Has this been at the back of your mind for months now? 

    We’ve all been in this place at some point in our business. So many people get stuck at this cap where they can’t increase their prices. But the reality is, if you can’t increase your prices, your business is never going to go. 

    On this week’s episode, your host Jenna O’Keefe reveals the secret to successfully increasing your prices, starting with positioning yourself as high value through the creation of fierce AF content. And it has nothing to do with trending audio's or going viral. This secret will not just change the aesthetic of your grid, it’ll change your business forever. 

    If you’re ready to finally raise your prices, tune in to today’s episode to find out EXACTLY what you need to do.

    Highlights include:

    • The #1 mistake people make when setting their prices
    • How to know if you’re actually ready to put your prices up
    • Why good girls don’t make money
    • What positioning yourself as ‘high value’ has to do with setting your prices
    • What you can do right now to successfully raise your prices

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    • Join the Made For More Membership
    13 min
  • E103: The Mindset Shifts That Changed My Life


    What if the reason your business isn’t at the level of success that you desire is because of your mindset?

    Do you constantly find yourself saying “I’m not good at [insert limiting belief] so I’ll never be able to do that”? 

    We’ve all experienced moments of despair before, wanting to give up and burn our business to the ground at the first sign of incompetence. But in these moments, ask yourself - are you falling into a victim mindset? 

    On this week’s episode, your host Jenna O’Keefe unveils the traits that define how successful you will be as a leader and how to obtain a CEO mindset.

    Plus - we’re unpacking the two mindset shifts that changed the entire trajectory of Jenna’s business.

    If you’re fed up with your own bullshit and your mindset is holding you back, this episode will help you transform your inner narrative so that you can approach hurdles and challenges in your business feeling empowered and unstoppable. 

    Highlights include:

    • The thing that almost made Jenna quit
    • Jenna’s unexpected perspective on naivety
    • How to step into a CEO mindset
    • What to do right now if you’re feeling hopeless

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    • Join the Made For More Membership
    19 min
  • E102: Wanna Get Fully Booked? Here's The Exact Strategy To Follow

    Do you want to go all in with your business, generate phenomenal success and create the life that you desire, but you’re still crawling along in first gear?

    Are you ready to blow up your visibility so that you’re impossible to ignore and you become fully booked?

    We’ve all  been there, hoping for success but actually just aimlessly throwing spaghetti at the wall and praying it sticks. But the reality is, success and momentum doesn’t happen to you, it’s created by you.

    On this week's episode, your host Jenna O’Keefe shares exactly what you need to do to create wild success in your business, dramatically increase the traffic landing on your Instagram ‘link in bio’  and build momentum to get these clients lining up to buy from you.

    This is the very strategy she implemented to earn 100K in Q1 of 2024. There’s no gatekeeping in this episode, this is EXACTLY what she’d be telling you to focus on if you were having a VIP day or 1:1 session together.

    If you’re ready to dust off the cobwebs in your Calendly, see your stripe notifications pop off daily and create the momentum you need to fire up your business, this episode is for you. 

    Highlights include:

    • The exact 4 step strategy to get fully booked
    • How Jenna had her highest cash month in April
    • What to do right now if you’re waiting for success

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    • Join the Made For More Membership
    18 min
  • E101: How To Feel Like A Magnetic Leader Even When The Results Aren't There

    Are you in the midst of a launch and the sales are slow? Is your confidence, energy and magnetism dwindling as a result? Have you experienced this overwhelming feeling of failure before?

    We’ve all experienced failure at some point in our lives. But what if I was to tell you that a flopped launch is actually the secret to success?

    On this week’s episode, your host Jenna O’Keefe shares how you can have the best service in your industry, but if you’re not showing up with magnetism your audience will hire your competitor over you. 

    Her perspective might surprise you… If you’re not failing, you’re not doing your job properly.

    If you’re dreaming of becoming an industry leader, this episode will teach you the skill you didn’t know you needed to move from stagnation to success, rapidly grow your business and be the trailblazer you were born to be.

    Highlights include:

    • The secrets of a marketing expert
    • Jenna’s unexpected perspective on failure
    • How to test, refine, pivot and transform a failed launch
    • What you can do right now if your launch is slow
    • A huge misconception about being an industry leader

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    • Join the Made For More Membership
    18 min
  • E100: Your instagram Content Won't Convert Unless It's Doing These 4 things

    Have you been posting consistently, sharing your message online and showing up on stories, but your Stripe account isn’t reflecting your efforts? Has your phone been silent this week from a lack of payment notifications? It’s easy to fall into this comfortable trap. 

    On this week’s episode, Jenna shares why the ‘know, like and trust factor’ technique is not enough to get people buying. This method is boring and oversimplifies what you NEED to be doing as a content creator to get people moving.

    Jenna’s 4 step method on how to create content that converts is the exact strategy which has seen 100’s of Jenna’s membership and 1:1 clients 10x their income.

    If your DM’s are flooded with messages like “you’re so inspiring” but severely lacking messages like “how can I hire you? I NEED your help with X”, then this episode is for you. Your current low conversion rate will be a result of not meeting 1 or all 4 of these needs. Where are you falling short?

    • What you can do right now to 10x your income
    • The 1 thing huge content creators aren’t doing and how they are losing sales
    • 4 things you NEED to be doing to convert your Instagram audience

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    Join the Made For More Membership
    Book a Power Hour with Jenna

    18 min
  • E99: Our proposal story, heartbreak (INC old journal extracts)

    We got engaged !! In today's episode I share our proposal story and talk about the serendipity around the date of the proposal. 

    I share with you extracts from my journal 5 years ago and talk about how I made QUALITY decisions to change my life and avoid instant gratitification. 

    Highlights include: 

    • How I went from broken to the happiest I've ever been in exactly 5 years
    • Journal extracts from 2019
    • Our magical proposal story
    • Why opposites attract

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    Join the Made For More Membership

    23 min
  • E98: The identity shift to go from 5k to 10k+ months

    If you've ever felt like a failure when sales have slowed or your launch has flopped... then this epsiode is for you. This week I'm breaking down the exact identity shift you need to go through to reach your next level of success (and have a lot of fun whilst you get there). 

    Highlights: 

    • The exact identity journey you need to go on to make big money
    • The behaviours, habits and beliefs you've got to let go of 
    • A surprising way to accelerate your success (that isn't more work!)


    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    Join the Made For More Membership

    15 min
  • E97: Steven Bartlett LIVE - Fear Of Failure, Should I Quit?

    Have you ever been in the middle of a launch and it’s not going quite the way you’d hoped? The sales are slow and your dream clients aren’t flooding in? So you decide to quit. Is this a situation you’ve found yourself in before?

    The reality is, the majority of us are afraid to fail. We’re afraid to be seen publicly in such an exposed, vulnerable position.

    On this week’s episode, I share the BTS secrets of exactly what happened at the Steven Bartlett LIVE event in London. As one of the world's most successful entrepreneurs and investors, Steven presented a powerful invitation to rethink how we approach life, business and our mindsets.

    Listen to Steven’s unexpected perspective on failure and how to know whether quitting is the right choice. It’s not what you think! This exact formula got him from a university dropout to millionaire in just 5 years. Trust me, this is an episode you don't want to miss.

    If you’re not taking the action that you know you need in your business right now, you’re afraid to fail or you’re thinking about quitting, then this episode is for you.

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    Join the Made For More Membership

    39 min
  • E96: Exactly Why You’ve Hit A Ceiling & The Fastest Way To Break Through It

    Have you reached a level of success and you feel like you’re either getting the same results over and over again, your results are plateauing or, even worse, they’re on a decline?

    If you’ve hit a ceiling and you don’t know how to uplevel - then this episode is for you. In this week’s episode I’m breaking down exactly what’s happening, why you need to pay attention to your nervous system and how I would approach this situation if you were my client. 

    I’ve cracked WHY we hit ceilings at different points in our business and today I’m revealing all. After you’ve listened to this ep you’ll finally understand and you’ll know exactly what to do to move past this phase.

    If you’re feeling stagnant, things aren’t blowing up in your business and you want to surge past your goals, tune in. It isn’t a magic pill, strategy, or a viral trending audio - the power to uplevel lies with you. Get ready, because the next 20 minutes are guaranteed to transform your business - your next level is incoming.

    Highlights include: 

    • How to identify your energetic blockages 
    • Why you’re hitting a ceiling in your business
    • How to shift up your routine and move into the expansion phase
    • How to think big and do the things that scare you
    • How to ignite the energy inside you and expand your nervous system 
    • Why the people you surround yourself dictate your mindset

    Let’s connect:

    • Follow Jenna on Instagram 
    • Check out Jenna's website

    Let’s work together:

    Join the Made For More Membership

    Join my Confidence & Business Mastermind IDGAF

    Join The Business Bundle for FREE

    Download your FREE 10 days of Fierce AF content

    Book a free consultation

    25 min

About The CEO's Edge

From the publisher's feed

The CEO's Edge is the unapologetic podcast that connects you to the woman you were destined to be. Hosted by Jenna O'Keefe the UK's leading Confidence and Breathwork Coach. This is perfect for…

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