The Chelsea Peitz Podcast

Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.

https://www.karaconwaylove.com/

Topics covered: 

• The difference between "influencers" and "creators"
• How to determine your value for brands
• How to prove your brand value if you're new 
• Most common types of brand deals
• Usage rights 
• FTC and platform legal guidelines & terms of service
• How to avoid copyright infringement
• How to begin pricing yourself 

Influencer pricing website tool referenced: FYPM

💛 Connect with Me + Resources

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Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Do your eyes cross when you hear the letters SEO?!

Me too, which is why I brought in my friend Barb Davids to explain SEO in plain language and the tips we can implement today to start getting visible online.

Learn:

- What to add to your website to rank on Google
- What you should include in your blogs
- Google updates you should know about
- How Google My Business works

Grab your notebook friend and let's dive in!

Connect with Barb:

Email: [email protected]

Website: https://compassdigitalstrategies.com

How to Get Your Next 1000 Website Visitors: https://compassdigitalstrategies.com/pdf 

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

If you've noticed your reach and Instagram feed acting a little strange lately, you're not alone.

Instagram's Algorithm is going through a big change and in this episode, I'll cover what this means for you as you create content for your business.

Listen in to hear:

• How Instagram is shifting to a discovery platform, emphasizing content that users share with others
• Why shares becoming MORE important
• How to create content that Posts that users find relatable and relevant to their lives.
• Why experimenting with your content is crucial
• Best tips for how to move forward with content creation

Don't worry friend, I've got all of this covered for you to help you create content without the overwhelm with my new FREE 40 Content Concepts Guide. 

Download it now for specific content prompts to help your content get seen and shared!

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

I'm sure you've heard the latest Instagram news, so let's talk about it. In this episode, you'll learn about what the latest algorithm update means for you and some tips to help you move forward.

Key takeaways:

• What the algorithm will begin prioritizing
• What this means for larger and smaller accounts
• What aggregator accounts are
• The difference between original content and reposts

Chapters:

00:00
Why is this happening? What's changing?

01:27
Prioritizing Original and Emerging Creators

10:45
Replacing Reposts with Original Content

13:32
Giving Smaller Creators More Distribution

15:39
What Next

Links Mentioned:

Content Concepts - FREE download with over 40 content prompts to help you connect and convert!

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Have you heard about my newest FREE Resource?! I'm giving you 40 Content Concepts to help you create the type of content that is working right now on Instagram.

It's filled with specific examples, format and editing instructions and more, did I mention it's 50 pages!! It's everything you need to create S.H.A.R.E.worthy content.

In this episode, you'll hear about:

• The strategies I use  to reduce stress and maximize productivity
  
  
• The importance of creating diverse content formats from a single idea.
  
  
• How to generate 17 questions based on common or unasked topics. 
  
  
• How to leverage different formats such as videos, podcasts, blogs, and more, creators can effectively engage their audience and amplify their message.

 
Key Moments:

00:00
Introduction to Content Concepts

05:02
The Power of Analogies and Breaking News

09:07
Building Trust Through Relatable Stories and Mythbusters

13:26
Insights from Interviews and Empowerment as a Permission Giver

Download your copy of Content Concepts here!

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Feeling overwhelmed or running out of content ideas?

I've been there but in this episode, I'm going to break down one of the ways that I break through a content rut.

Not only will I take you through my "17 Questions" exercise but you'll also learn:

• How to look within and draw from personal experiences to create original content.
  
  
• How to repurpose content to reach different audiences and reinforce key messages.
  
  
• Revisit and repurpose content to reach new followers and reinforce important topics.
  
  
• How to use emotions and feeling words in copy to connect with the audience.
  
  

Chapters

00:00
Introduction: De-stressing Content Creation

05:06
Repurposing and Reformatting Content for Different Audiences

11:46
Connecting with the Audience through Emotions

Don't forget to DM me with your thoughts on this episode.

🥳 Download your FREE copy of 40 Content Concepts here! And browse around other FREE Resources on my website.

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

You get to learn from my nightmare about keeping your Instagram account safe & secure.

Time and time again, accounts are getting hacked or duplicated but there are things that you can do to help protect your account.

In this quick episode you'll learn:

• How to regain access to her account using backup codes and two-factor authentication
  
  
• Why you should use a third-party authenticator app for added security 
  
  
• How to do security checkups on social media platforms and ensure backup emails are up to date

So pop in those pods and implement these tips right away to secure your account.


Learn more about the Un-Copy-Paste-Able Group Coaching Program reopening late summer 2024!

Download my newest free resource: 40 Content Concepts to get your hands on the type of content that is captivating and converting viewers now.

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Feeling the Reel fatigue? Me too friend.

Wondering what Reels are actually working? 

Should Reels be less than 30 seconds? Or do longer Reels perform better?

What's the deal with "faceless Reels?" And should you hop onto this trend?

How important are trending audios anyway?

Should you test different types of Reels?

You've probably asked these questions a lot lately, right?  In this episode, I'll unpack the latest on what she sees working for Reels right now and share my own personal Reels strategy that doesn't lead to burnout.

Resources Mentioned:

• The "Reel State" Course: Learn how to use Reels 
  
  
• Uncopy Pasteable Brand Coaching Program: Four-week program for building a sustainable social media strategy 

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

How do you create content that not only gets engagement but converts? That is the million-dollar question, isn't it?

I had an amazing opportunity to speak at Social Media Marketing World in February about this topic and I just had to come into your earbuds to share the strategies that can help you get the most out of your content.

Inside this episode, I'll teach you my T.R.U.S.T. Method a framework designed to elevate your content strategy and build unwavering trust with your audience.

• Learn how building trust is foundational for creating high-converting content.
• How empathy and message clarity are paramount in trust-building.
• Why value delivery and community outweigh metrics and trends.
• Why speaking to a small market isn't a bad thing.

Join the waitlist for How to Build an Un-Copy-Paste-Able Brand group coaching program.

Chapters

00:00
Introduction and Background

01:23
Crafting High-Converting Content: The Trust Template

05:38
Relatable Content: Building Trust through Stories

07:53
Uncopy-Pasteable Content: Showcasing Your Expertise

09:18
Strategic Structure: Optimizing and Maximizing Your Content

13:02
Timeless Strategies: Serving Your Purpose, Not the Platform

14:22
Conclusion and Invitation

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again?

These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. 

The truth is that YOU are enough and your message is needed.

In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships.

We'll cover:

• How to stop feeling overwhelmed by new social media platforms & features
• The most impactful type of content, and it's not Reels
• How to get inspired through conversations
• Balancing sharing personal content and credible content
• Why you may be feeling awkward on camera
• How to connect with context

This episode is a sneak peek into a keynote that I will be giving soon which means you're getting exclusive access to some juicy tips.

So go grab your notebook and listen now.

Episodes Mentioned:

Episode 161: My Top Video Tips to Help You Reduce Content Stress

💛 Connect with Me + Resources

Follow me on Instagram

Grab your FREE 40 Content Concepts Guide

FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads