For the last four years, my “coffee thoughts” have been a staple in my Instagram Stories. A quick hit of wisdom over my morning coffee—nothing fancy, nothing overproduced.

And yet, they consistently spark DMs, build relationships, and even bring in clients.

Why? Because good content isn’t about looking perfect—it’s about creating connection.

But here’s where so many real estate agents get stuck…

They don’t know how to use Instagram Stories vs. feed posts strategically.

They either post too much of the wrong thing in the wrong place or overthink it so much they don’t post at all.

So in this episode, we’re breaking it all down:

☕ How to use Instagram Stories to spark engagement and attract clients

📌 The difference between Instagram Stories and feed posts (and why both matter for your brand visibility)

💡 Social media marketing strategies that build authority and turn followers into clients

🎧 Hit play now and start creating content that converts!

And if you’re ready to take this to the next level, you need to be in the room with us in Orlando.

Here’s the deal: March 24-26, 2025, I’m hosting a small, high-impact event in Orlando—and this is one of only TWO live events I’m doing this year. It’s not a conference. It’s an intimate, high-level workshop where you’ll get direct access to me, my team, and the exact strategies that will transform your marketing and business.

The agents who show up? They leave with real strategies, real breakthroughs, and yes—real results. I’ve seen it happen over and over again.

If you can get there, GET THERE. There are a limited amount of seats, and once they’re gone, they’re gone.

📍 Secure your spot now—before it’s too late!

https://www.thelistingslab.com/event/

Are you blaming the market for your business struggles? You’re not alone. Agents everywhere are saying:

❌ “Nothing’s selling.”
❌ “People are sitting on the fence.”
❌ “Interest rates are too high.”
❌ “No one’s motivated.”

But here’s the truth—your success isn’t determined by the market. It’s determined by YOU.

In this episode, we’re diving into why the agents inside The Listings Lab are thriving while others are struggling—and how you can do the same.

I’ll break down the exact strategies top agents use to grow their business month over month, regardless of market conditions.

You’ll learn:

✔️ Why blaming the market keeps you stuck (and what to do instead).
✔️ How to attract motivated buyers and sellers—even when others say they don’t exist.
✔️ The mindset shift that will unlock consistent success in any market.

If you’re tired of uncertainty and want a clear, actionable strategy to take back control of your business—this episode is for you.

🎧 Tune in now and get ready to thrive when others are struggling!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

#RealEstateMarketing #RealEstateGrowth #ThrivingInToughMarkets #RealEstateAgentTips #TheListingsLab

The average age of uber-successful real estate agents is dropping fast.

That’s not luck. It’s not a fluke. And it’s definitely not because they’re “working harder.”

It’s because they’ve figured out what most agents refuse to admit:

🔥 Old-school real estate is dead.
🔥 Cold calling, door knocking, and chasing leads? A total waste of time.
🔥 The “hustle till you drop” mentality? Keeping you broke and exhausted.

Meanwhile, these younger agents are scaling like wildfire—not because they have more time or energy, but because they’re building real businesses that don’t depend on them grinding 24/7.

And here’s the hard truth: If you don’t adapt to the way the industry is shifting, you will get left behind.

In this episode, I’m breaking it all down:

✅ Why the most successful agents are getting younger (and what they know that most don’t).
✅ The exact marketing strategies they’re using to scale faster than ever.
✅ The biggest mistake experienced agents keep making that’s keeping them stuck in the hustle.
✅ How to finally stop chasing leads and start attracting high-quality clients on autopilot.

Let’s be clear: The agents winning right now aren’t working harder—they’re working differently.

🎧 Hit play now to learn how to adapt, evolve, and stay ahead in this shifting industry.

🎥 Want to master video marketing in just three days? Join us at The Listings Lab Live—where we’ll make video your most powerful tool for scaling your business.

Get the details here:https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

I spent $1M in paid traffic in a single year.

And let me tell you… I learned a lot.

We tested everything—not just for our own campaigns, but across hundreds of our clients’ ad strategies. So, we know exactly:

🚀 What’s working right now
🚀 What used to work (but doesn’t anymore)
🚀 Where agents trip themselves up when running ads
🚀 The most expensive mistakes that drain your budget fast

Most agents think they’re ready to run ads—but they aren’t.

And when they dive in without the right strategy, it leads to:

❌ Low-quality leads
❌ Wasted money
❌ Time lost on ads that won’t perform
❌ A total misunderstanding of how ads actually work

Ads can be the key to a predictable, scalable business. But only if you do them the right way.

In this episode, we’re breaking down:

🔥 The #1 reason most agents’ ads don’t convert (& how to fix it)
🔥 Why running one ad isn’t enough—and what to do instead
🔥 The exact steps to know if you’re ready for paid traffic
🔥 How to stop wasting money and start attracting real leads
🔥 What’s changed in 2025—and why the same old ad strategies aren’t working anymore

If you’re serious about growing your business this year, you cannot afford to miss this one.

🎧 Hit play now and learn how to make paid ads work for you, not against you.

🎥 Struggling with video marketing? Let’s fix that.

The Listings Lab Live is going to be very, very, very focused on video. If you’re overwhelmed by the thought of showing up on camera, you need to be in the room.

Because after three days with us, you’ll walk away confident, proficient, and ready to create video content that actually converts.

Click here for more details on our TLL Live Events & to secure your tickets:
https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s be real—pricing is one of the most stressful parts of any real estate conversation.

💰 Sellers are worried about leaving money on the table.

💰 Buyers are terrified of overpaying in this market.

💰 And you? You’re stuck in the middle, trying to guide, educate, and close the deal—without losing the listing or the sale.

But here’s the thing: Most agents get the pricing conversation wrong.

In this episode, we’re flipping the script on how you talk about pricing—because when you do it right, it becomes one of your biggest competitive advantages. We’re diving into:

✅ Why a single-price approach limits your success—and what to do instead.

✅ How a tiered pricing strategy shifts the conversation from resistance to value (and gets clients to choose the right price, without pushback).

✅ The psychology behind pricing options—and how it subtly guides client decision-making.

✅ How to position yourself as the trusted advisor (instead of the agent who’s just “throwing out numbers”).

✅ How to use this strategy in BOTH listing and buyer consults to eliminate objections before they even come up.

Here’s the truth: Pricing isn’t just about numbers—it’s about positioning.

And when you master how to frame pricing conversations, you’ll start closing more deals, faster, without the constant back-and-forth.

🎧 Hit play now and get ready to shift the way you talk about pricing for good.

🔥 Want to go even deeper on strategies like this? Join us at one of our Listings Lab Live events—where we break down the exact marketing and business strategies top agents are using to scale. Click here for details: https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Most agents think they’re doing all the right things when it comes to marketing:

✅ Posting consistently on social
✅ Running some ads
✅ Sending the occasional email
✅ Networking and following up

But if you’re still grinding every single day, chasing leads, and waiting for that next deal to land… there’s something missing.

And here’s the kicker—it’s probably not even on your radar yet.

In this episode, we’re breaking down the critical marketing gaps that quietly kill momentum, drain your energy, and keep you stuck at the same level year after year. If you’re tired of:

❌ Attracting the wrong clients—ghosters, lowballers, or time-wasters
❌ Posting but getting zero real traction (no leads, no engagement, just crickets)
❌ Feeling like you’re on a never-ending hamster wheel trying to stay "top of mind"

Then this episode is going to flip the script on how you approach marketing.

We’ll dive into:

🚀 The biggest hidden gaps that could be costing you deals (and how to fix them today)
🚀 Why just “getting in front of people” isn’t enough—and what to do instead
🚀 The one simple shift that makes your marketing work 10x harder (without extra effort)
🚀 How to stop attracting time-wasters and start pulling in your ideal clients

The best agents don’t just do more marketing—they do it differently. And once you see the missing pieces, everything starts clicking into place.

🎧 Hit play now and let’s make your marketing work for you, not the other way around.

P.S. Make sure to follow me on Instagram @jesslenouvel!

Also, interested in join us for our Orlando TLL Live? Click the link below to get more info/secure your ticket.

https://www.thelistingslab.com/event/

Real Estate Agents! Ever felt like you’re putting a ton of effort into your business… and yet it’s still in the same place?
​
Like you’re exhausted, but things aren’t moving how you want them to?

I see this all the time.
​
Agents will spin their wheels trying everything they can to grow their businesses…
​
But at the end of the year, they’re disappointed at their growth (or lack thereof).

​
So, what happened?
​
When we look back at their year, we have to look back at the individual days.
​
Every day, every little thing was urgent and needed their attention.
​
All of their energy and time was quickly consumed by DISTRACTIONS that felt urgent at the time.
​
Client work, every little email, every notification, every phone call…
​
These things *feel* urgent or productive… but they’re not getting you closer to what you want.
​
And they are SEDUCTIVE.
​
It is so difficult to ignore the enticing distractions that make you feel productive but actually aren’t.
​
I see this time and time again.
​
Take my client, Wade, as an example.

He’s 32 years old and planning to exit his company after a year in our 7-Figure Agent program.
​
We were able to collapse time from 8 YEARS into just mere MONTHS…
​
And he went from burnt out, distracted, and uncertain… to 10x-ing his company and experiencing a completely different life.
​

He leapt, trusted, and did the work… much of which had to do with deciding what NOT to do.
​
He only wishes he did this work sooner.
​
So on this week's podcast episode, I’m going to break down what successful clients like Wade have done to get out of the high-effort low-return cycle and into a place where 10x results are possible.
​
If you want to finally make this shift this year, then you need to listen to this episode!

Let’s make 2025 the year everything changes.​

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

I have to be honest: I don’t mean to rag on real estate agents (I really do love you)… I just want you to succeed!
​
But as I sat down to create content this week, what started as a brainstorm turned into a massive list of marketing clichés that agents are still using every single day…

And here’s the thing—these outdated tactics are doing way more harm than good.

They’re hurting your results, holding you back from building a business that actually works for you, and—let’s be real—they’re not doing our industry any favors either.

We have to change the story about marketing in our industry.

The agents who thrive in 2025 and beyond will be the ones who:
✅ Let go of the old, cliché tactics.
✅ Show up boldly and differently.
✅ Embrace modern marketing that’s simple and repeatable.

Those agents will scale to 7 figures (and beyond)—with a business that supports their life, not the other way around.

As an agent, you deserve to:

But to do that, you’ve got to shed what’s not working.

And on this week's podcast episode, I'll be showing you how to do just that.

I’ll break down the 11 marketing clichés that are sabotaging your success—and I’ll show you exactly what to do instead.

So if you’re ready to let go of what’s been holding you back and finally take control of your business, this episode is for you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s talk about your online audience for a second.

Every single day, they’re scrolling through their feeds, swiping past an endless stream of content.
​
They’re laughing at cute puppy videos, dissecting Taylor Swift’s latest moves, obsessing over Kardashian drama, or diving headfirst into whatever new Hollywood scandal is making headlines.

And somewhere in between all that, your post pops up.

Now here’s the reality of things: If your content doesn’t instantly grab their attention—if it doesn’t make them stop mid-scroll—they’ll keep swiping, and you’ll disappear into the void of their feed.

So here’s the big question: Why should they stop scrolling for YOU?

If you don’t have a clear answer, don’t worry—you’re not alone.
​
And that’s why during this week's podcast episode, I'm going to help you uncover the one thing that will make your audience pause, pay attention, and say, “I need to follow them”

Here’s what we’ll dive into:

✨ Your secret sauce. That one thing about you that no one else has—the thing that makes people lean in, listen, and say, “I want to work with them.”
​
✨ The key to being the go-to agent in your area. Stop trying to compete and start leading.
​
✨ Why being polarizing is powerful. Yes, saying the bold thing (even if it’s not for everyone) can attract exactly the right people.
​
✨ Creating content that connects. It’s not about algorithms or hacks—it’s about making your audience feel something.

If you’re tired of pouring energy into posts that get lost in the noise, this is for you.

This isn’t about being louder or faking it to stand out.

It’s about helping you discover your unique voice—the one that builds trust, authority, and connection with your audience.

By the end of this episode, you’ll know:
✔️ Why people should follow YOU
✔️ How to stop blending in and become unforgettable
✔️ What it takes to create the kind of presence online that grows your business

​

This is your chance to cut through the noise and build a presence that actually works for you.
​
I’ll help you craft a message and presence so authentic, so real, that your audience won’t just stop—they’ll stay.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s be real—a Million Dollar Personal Brand is not about fonts, colors, or logos.

Sure, the visuals play a part, but they’re a tiny fraction of what a brand truly is.

What makes a brand unforgettable? It’s how you make people feel.

Think about brands like Apple or Nike. Apple makes you feel innovative, like you’re part of something sleek and forward-thinking.
​
Nike taps into a feeling of drive and inspiration—their brand isn’t about shoes; it’s about the motivation to “Just Do It.”

These brands are memorable not because of a logo or color scheme but because of how they connect with their audience.

The truth is, there are 6 Key Components that go into building a brand like this—components that most agents don’t even realize are essential.

And trust me when I say you don’t need to shell out thousands to make it happen.

I once had a client who was quoted $10,000 for a “brand revamp” that was really just an overpriced new logo and color palette that they could apply to their marketing pieces.

But it was NOTHING that would help bring in more clients.

Instead, we spent two hours together getting to the core of what truly makes a brand.

We went deep into these 6 components, building a strategy that goes beyond design to connect with their clients on a real, impactful level.
​
And I want to share what we did with you on this week's podcast episode!

When you align these 6 components, you don’t just have a brand; you have a powerful presence that attracts and retains clients who feel a genuine connection.

If you’re ready to stop blending in and start building a 7-Figure brand that people remember, you need to listen to this week's podcast episode.

This is your chance to learn the roadmap to building a 7-figure personal brand that takes your business to the next level.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/