Let’s debunk a myth that’s been holding way too many real estate agents back:

👉 “If I go digital, I’ll lose the personal touch.”

This belief is keeping agents stuck in burnout mode, doing everything manually, thinking that being busy = being valuable.

But here’s the truth: tech doesn’t make your relationships less personal… it makes them stronger, more consistent, and way more scalable.

In this episode, I'm diving into:

👉 The real reason agents resist tech (hint: it’s not just about learning curves)

👉 Why doing everything “belly-to-belly” is keeping your business small

👉 How the right digital tools (CRMs, automations, AI) can actually make your clients feel MORE seen, not less

👉 How to map your client journey and remove friction points to deliver an unforgettable experience

👉 A mindset shift that will free up your time, your energy, and your sanity

If you’ve been hesitant to embrace tech because you’re afraid of losing connection, this is the episode that flips that fear on its head.

✨ Plus, I’ll share:

✔️ My favorite examples of thoughtful automation

✔️ How to personalize at scale without losing your mind

✔️ The tools we use behind the scenes to serve at a higher level (while working less)

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s clear something up, once and for all: If you're a real estate agent still being told to “just provide value” on social media… you’re being set up to blend in and get ignored.

The truth?

The definition of “value” in real estate marketing has changed, and most agents haven’t caught up.

Your tips, tricks, and templated posts aren’t building trust… they’re just adding to the noise.

In this episode, I’ll walk you through:

➡️ Why your current content strategy isn’t converting (even if it worked before)

➡️ What “providing value” actually means in today’s market

➡️ The shift from educational to belief-shifting content that positions you as the go-to agent

➡️ How to build authority without being salesy or saying the same thing as every other agent

📲 Whether you're new to content or have been posting for years, this will help you stop second-guessing your strategy and start creating content that actually attracts clients.

✅ Real examples

✅ Clear content formulas

✅ Practical takeaways you can implement today

This is about turning your social media into a powerful lead-attraction machine, not a digital flyer or billboard.

⚠️ Heads up: This is a preview of what we’re diving into live at our upcoming event in Calgary. There are only a handful of tickets left, and once we hit capacity, that’s it.

Want in? Click the link below to see all the details and to secure your spot.

https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

If you’ve ever stared at your Instagram profile and thought, “Why isn’t this working?”, you’re not alone, and this episode is going to show you exactly why.

Today, I’m doing real-time Instagram audits for real estate agents (maybe just like you) and walking through the subtle shifts that can completely change how your account performs, without needing to reinvent the wheel.

Here’s what we cover:

✅ The one Instagram field that’s actually searchable (and how most agents waste it)

✅ What your bio needs to say in the first 3 seconds to make people want to stick around

✅ Why your pinned posts matter more than your highlights — and what they should say

✅ What to do instead of “Linktree” (because yes… I have opinions)

✅ How to improve your content hooks so your posts stop getting ignored

📲 This isn’t just surface-level stuff, this is strategy you can implement while you listen.

Grab your phone, open your profile, and let’s make it better together.

Because here’s the deal: Pretty branding means nothing if no one knows who you help or how to work with you.

Want to watch the audits? Check out the recorded. version on YouTube:

https://youtu.be/X1edO0tv8nY

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

If your content isn’t converting, it’s probably missing THIS.

In this episode, I break down a simplified but wildly effective approach to real estate marketing using the 7 Ps of Messaging, a proven framework designed to help you actually attract high-quality clients (not just likes and follows).

Whether you’re creating organic content, running paid ads, or trying to stand out in a sea of copy-paste agents, these 7 elements are non-negotiable if you want to get noticed and get hired.

Inside this podcast, I cover:

🔥 The real reason your content feels like it’s falling flat

🧠 Why funny ≠ effective (and how to do both)

🎯 The exact messaging formula to move people from “just browsing” to “sign the contract”

💥 How to build a signature system that can’t be duped

📈 Why proof beats “just sold” every single time

This is the mindset and messaging shift top-producing agents are making right now.

So if you’re ready to stop being the “best-kept secret” in your market, this one’s for you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

For the last four years, my “coffee thoughts” have been a staple in my Instagram Stories. A quick hit of wisdom over my morning coffee—nothing fancy, nothing overproduced.

And yet, they consistently spark DMs, build relationships, and even bring in clients.

Why? Because good content isn’t about looking perfect—it’s about creating connection.

But here’s where so many real estate agents get stuck…

They don’t know how to use Instagram Stories vs. feed posts strategically.

They either post too much of the wrong thing in the wrong place or overthink it so much they don’t post at all.

So in this episode, we’re breaking it all down:

☕ How to use Instagram Stories to spark engagement and attract clients

📌 The difference between Instagram Stories and feed posts (and why both matter for your brand visibility)

💡 Social media marketing strategies that build authority and turn followers into clients

🎧 Hit play now and start creating content that converts!

And if you’re ready to take this to the next level, you need to be in the room with us in Orlando.

Here’s the deal: March 24-26, 2025, I’m hosting a small, high-impact event in Orlando—and this is one of only TWO live events I’m doing this year. It’s not a conference. It’s an intimate, high-level workshop where you’ll get direct access to me, my team, and the exact strategies that will transform your marketing and business.

The agents who show up? They leave with real strategies, real breakthroughs, and yes—real results. I’ve seen it happen over and over again.

If you can get there, GET THERE. There are a limited amount of seats, and once they’re gone, they’re gone.

📍 Secure your spot now—before it’s too late!

https://www.thelistingslab.com/event/

Are you blaming the market for your business struggles? You’re not alone. Agents everywhere are saying:

❌ “Nothing’s selling.”
❌ “People are sitting on the fence.”
❌ “Interest rates are too high.”
❌ “No one’s motivated.”

But here’s the truth—your success isn’t determined by the market. It’s determined by YOU.

In this episode, we’re diving into why the agents inside The Listings Lab are thriving while others are struggling—and how you can do the same.

I’ll break down the exact strategies top agents use to grow their business month over month, regardless of market conditions.

You’ll learn:

✔️ Why blaming the market keeps you stuck (and what to do instead).
✔️ How to attract motivated buyers and sellers—even when others say they don’t exist.
✔️ The mindset shift that will unlock consistent success in any market.

If you’re tired of uncertainty and want a clear, actionable strategy to take back control of your business—this episode is for you.

🎧 Tune in now and get ready to thrive when others are struggling!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

#RealEstateMarketing #RealEstateGrowth #ThrivingInToughMarkets #RealEstateAgentTips #TheListingsLab

The average age of uber-successful real estate agents is dropping fast.

That’s not luck. It’s not a fluke. And it’s definitely not because they’re “working harder.”

It’s because they’ve figured out what most agents refuse to admit:

🔥 Old-school real estate is dead.
🔥 Cold calling, door knocking, and chasing leads? A total waste of time.
🔥 The “hustle till you drop” mentality? Keeping you broke and exhausted.

Meanwhile, these younger agents are scaling like wildfire—not because they have more time or energy, but because they’re building real businesses that don’t depend on them grinding 24/7.

And here’s the hard truth: If you don’t adapt to the way the industry is shifting, you will get left behind.

In this episode, I’m breaking it all down:

✅ Why the most successful agents are getting younger (and what they know that most don’t).
✅ The exact marketing strategies they’re using to scale faster than ever.
✅ The biggest mistake experienced agents keep making that’s keeping them stuck in the hustle.
✅ How to finally stop chasing leads and start attracting high-quality clients on autopilot.

Let’s be clear: The agents winning right now aren’t working harder—they’re working differently.

🎧 Hit play now to learn how to adapt, evolve, and stay ahead in this shifting industry.

🎥 Want to master video marketing in just three days? Join us at The Listings Lab Live—where we’ll make video your most powerful tool for scaling your business.

Get the details here:https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

I spent $1M in paid traffic in a single year.

And let me tell you… I learned a lot.

We tested everything—not just for our own campaigns, but across hundreds of our clients’ ad strategies. So, we know exactly:

🚀 What’s working right now
🚀 What used to work (but doesn’t anymore)
🚀 Where agents trip themselves up when running ads
🚀 The most expensive mistakes that drain your budget fast

Most agents think they’re ready to run ads—but they aren’t.

And when they dive in without the right strategy, it leads to:

❌ Low-quality leads
❌ Wasted money
❌ Time lost on ads that won’t perform
❌ A total misunderstanding of how ads actually work

Ads can be the key to a predictable, scalable business. But only if you do them the right way.

In this episode, we’re breaking down:

🔥 The #1 reason most agents’ ads don’t convert (& how to fix it)
🔥 Why running one ad isn’t enough—and what to do instead
🔥 The exact steps to know if you’re ready for paid traffic
🔥 How to stop wasting money and start attracting real leads
🔥 What’s changed in 2025—and why the same old ad strategies aren’t working anymore

If you’re serious about growing your business this year, you cannot afford to miss this one.

🎧 Hit play now and learn how to make paid ads work for you, not against you.

🎥 Struggling with video marketing? Let’s fix that.

The Listings Lab Live is going to be very, very, very focused on video. If you’re overwhelmed by the thought of showing up on camera, you need to be in the room.

Because after three days with us, you’ll walk away confident, proficient, and ready to create video content that actually converts.

Click here for more details on our TLL Live Events & to secure your tickets:
https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s be real—pricing is one of the most stressful parts of any real estate conversation.

💰 Sellers are worried about leaving money on the table.

💰 Buyers are terrified of overpaying in this market.

💰 And you? You’re stuck in the middle, trying to guide, educate, and close the deal—without losing the listing or the sale.

But here’s the thing: Most agents get the pricing conversation wrong.

In this episode, we’re flipping the script on how you talk about pricing—because when you do it right, it becomes one of your biggest competitive advantages. We’re diving into:

✅ Why a single-price approach limits your success—and what to do instead.

✅ How a tiered pricing strategy shifts the conversation from resistance to value (and gets clients to choose the right price, without pushback).

✅ The psychology behind pricing options—and how it subtly guides client decision-making.

✅ How to position yourself as the trusted advisor (instead of the agent who’s just “throwing out numbers”).

✅ How to use this strategy in BOTH listing and buyer consults to eliminate objections before they even come up.

Here’s the truth: Pricing isn’t just about numbers—it’s about positioning.

And when you master how to frame pricing conversations, you’ll start closing more deals, faster, without the constant back-and-forth.

🎧 Hit play now and get ready to shift the way you talk about pricing for good.

🔥 Want to go even deeper on strategies like this? Join us at one of our Listings Lab Live events—where we break down the exact marketing and business strategies top agents are using to scale. Click here for details: https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Most agents think they’re doing all the right things when it comes to marketing:

✅ Posting consistently on social
✅ Running some ads
✅ Sending the occasional email
✅ Networking and following up

But if you’re still grinding every single day, chasing leads, and waiting for that next deal to land… there’s something missing.

And here’s the kicker—it’s probably not even on your radar yet.

In this episode, we’re breaking down the critical marketing gaps that quietly kill momentum, drain your energy, and keep you stuck at the same level year after year. If you’re tired of:

❌ Attracting the wrong clients—ghosters, lowballers, or time-wasters
❌ Posting but getting zero real traction (no leads, no engagement, just crickets)
❌ Feeling like you’re on a never-ending hamster wheel trying to stay "top of mind"

Then this episode is going to flip the script on how you approach marketing.

We’ll dive into:

🚀 The biggest hidden gaps that could be costing you deals (and how to fix them today)
🚀 Why just “getting in front of people” isn’t enough—and what to do instead
🚀 The one simple shift that makes your marketing work 10x harder (without extra effort)
🚀 How to stop attracting time-wasters and start pulling in your ideal clients

The best agents don’t just do more marketing—they do it differently. And once you see the missing pieces, everything starts clicking into place.

🎧 Hit play now and let’s make your marketing work for you, not the other way around.

P.S. Make sure to follow me on Instagram @jesslenouvel!

Also, interested in join us for our Orlando TLL Live? Click the link below to get more info/secure your ticket.

https://www.thelistingslab.com/event/