This one’s a little spicy, but it needs to be said…

If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you.

I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode.

In this episode, I’m sharing why most real estate teams fail, and what actually works if you want to build a business that gives you real freedom (not just a fancy-looking house of cards).

Here’s what we’re diving into:

✔️ The real reason hiring early is costing you more than you think

✔️ Why “more staff” does not equal more profit

✔️ The 5-step system I recommend before you ever bring on a new team member

✔️ How to scale with systems before staff and stop babysitting your business

I’m not anti-team. I’m anti-chaos.

And if you’ve built your business on someone else’s broken blueprint, this is your chance to course-correct without burning it all down.

If this hits home and you want the task audit template I mentioned, send me an email at [email protected] or shoot me a DM on IG @jesslenouvel.

Let’s build something that actually works for you.

Because freedom starts with systems, not staff.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent.

But let’s be honest: most agents are either doing them wrong, using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand.

In this episode, I’m breaking down:

• How to spot the right trends before they hit Instagram

• The 3-part framework I use to twist a trend into something that actually speaks to your niche

• Why going “viral” isn’t the goal—and what to do instead

• The #1 mistake agents make when using trends (and how to avoid it)

• Real examples of trends you can try today (with angles for upsizers, downsizers, and more)

  
  

Plus: a sneak peek at EchoMe, the new tool I’m building to help you ride trends early, ethically, and effortlessly without ever feeling like a copycat.

Click here to join the waitlist!

⁠https://tryechome.com/⁠

If you’re tired of cranking out content that doesn’t convert, this episode will show you how to leverage trends the smart way.

🎧 Hit play and let’s make content creation easier, more effective, and way more fun.

📩 Have a Question? Email ⁠⁠[email protected]⁠

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! If creating content feels like a full-time job (on top of your actual full-time job), this episode is your permission slip to stop overthinking and start moving.

We’re breaking down how to create more content in way less time, without sacrificing quality, losing your voice, or feeling like you're chained to your phone 24/7.

Inside this episode, I pull back the curtain on:

• Why perfectionism is killing your momentum

• The “One Message, Many Platforms” strategy that keeps me visible everywhere

• How to turn one story into 10+ pieces of content (without reinventing the wheel)

• The 5 angles that make content actually convert

• My step-by-step weekly content system (that takes less than 15 minutes a day)

• Why documenting > creating, and how to do it on the fly

• The upcoming AI tool i'm building to do this all for you (yes, really)

  
  

Whether you're a solo agent or have a full team behind you, this is the real roadmap to scaling your visibility and attracting clients without sacrificing your life in the process.

And yes, it still works even if you’ve got a cat climbing across your screen and you’re still in pajamas, because real is what resonates.

👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/

🎟 Grab one of the last seats for the Calgary event: https://www.thelistingslab.com/event/

📩 Have a Question? Email [email protected]

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! Stop Boosting Posts. Start Building a Real Business.

If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call.

We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent, high-quality clients from your marketing.

Inside this episode, I break down:

✅ Why boosted posts are pure dopamine (not dollars)
✅ The sneaky algorithm traps keeping agents stuck on vanity metrics
✅ Why you need more than views—you need a journey
✅ What a real real estate funnel looks like (and how to start building one)
✅ How to stop paying for eyeballs and start building authority

Whether you’re spending $50 or $500 a month on boosted posts, you’re essentially renting attention that vanishes the second you stop paying.

I'm diving deep into the real difference between engagement and momentum, and why building a strategic system beats boosting every time.

🎯 This episode is a must-listen for agents ready to grow their business using Facebook ads for realtors, ditch vanity metrics, and build out a scalable real estate marketing strategy that actually works.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What do you get when you mix raw honesty, real strategy, and one piece of personal content that goes viral with over 2.7 million views?

You get Sadie Trask, a former nurse turned solo agent in central Maine who's rewriting the rules of how to grow a real estate business from the ground up (with a $250K price point, no less).

In this episode, Sadie joins me to talk about:

🎯 How she went from 48K to 108K GCI in one year
🎯 The viral reel that landed her in Newsweek
🎯 Why personal content beats polished perfection every time
🎯 The mindset shift that helped her stop playing small and start getting seen
🎯 Her exact process for scroll-stopping hooks, storytelling, and building real trust on social

We also dive into the biggest fears agents have about being seen (spoiler: trolls come with the territory), how to create powerful content with limited tools and time, and why Sadie’s journey is proof that commitment trumps credentials every time.

Whether you’re stuck in overthinking mode, nervous about showing up on camera, or just not seeing traction from your content, this one will light a fire under you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself  and wondering why no one’s connecting.

In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.

We’ll cover:

• Why your “too much-ness” is your superpower
• How to stop performing and start documenting
• The one mindset shift that will make you 100x more confident on camera
• And why your weird, unfiltered, nugget-in-the-purse moments are the actual brand strategy

This is about building a brand that feels like you, not a robot with a ring light.
It’s about documenting who you are, so your people can actually find and trust you.

So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Still posting static quotes or Canva-pretty testimonials and wondering why your engagement is tanking on social media?

In this episode, I'm pulling back the curtain on exactly how to use carousels the right waym so you’re not just making things “look nice,” but actually creating content that connects, converts, and moves people through the psychological journey from stranger to client.

Here’s what we dive into:

• Why carousels (and reels) are the only content formats that still work

• The truth about Canva and why most agents are using it wrong

• How to structure a carousel with a hook, story, and payoff (aka content that actually lands)

• Swipe-worthy examples you can steal and adapt today

• How often to post them, what not to do, and the one carousel mistake that kills trust

  
  

This isn’t about templates. It’s about storytelling, strategy, and building a brand that’s rooted in connection, not aesthetics.

Here are some of the carousel examples referenced in the podcast episode:

https://www.instagram.com/p/DJ40NN4PUcV/?img_index=1

https://www.instagram.com/p/DKKee48RH_W/?img_index=1

✨ Want plug-and-play carousel formulas built specifically for real estate agents?

I'm giving them away (live!) at our Calgary event this September. Only a few tickets left!
👉 Click here to grab your ticket

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents are in full-blown panic mode… but let’s be honest, it’s about time Facebook started doing this.

In this episode, I break down why Facebook is finally cracking down on real estate listing posts, what it actually means for your business, and why this shift is exactly what the industry needs.

You’ll learn:

• Why your “Just Listed” and “Call Me” posts are being flagged (spoiler: they’re spam)

• How the algorithm actually works and why blaming it is a cop-out

• The marketing strategy shift you must make to stay relevant

• The content frameworks that create connection, community, and clients

  
  

If you’ve been relying on outdated billboard-style posts to prove you're “active,” this is your wake-up call. It’s time to evolve.

REMEMBER! The agents who adapt will win.

🔥 Want to learn how to pivot your strategy, grow your brand, and finally market like it’s 2025, not 2012?

Join us in Calgary for a deep dive into what works now !
👉 Click here for event info & tickets

Got questions about the episode? Need help securing your spot to the Calgary event? Email us at [email protected] or [email protected]!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s debunk a myth that’s been holding way too many real estate agents back:

👉 “If I go digital, I’ll lose the personal touch.”

This belief is keeping agents stuck in burnout mode, doing everything manually, thinking that being busy = being valuable.

But here’s the truth: tech doesn’t make your relationships less personal… it makes them stronger, more consistent, and way more scalable.

In this episode, I'm diving into:

👉 The real reason agents resist tech (hint: it’s not just about learning curves)

👉 Why doing everything “belly-to-belly” is keeping your business small

👉 How the right digital tools (CRMs, automations, AI) can actually make your clients feel MORE seen, not less

👉 How to map your client journey and remove friction points to deliver an unforgettable experience

👉 A mindset shift that will free up your time, your energy, and your sanity

If you’ve been hesitant to embrace tech because you’re afraid of losing connection, this is the episode that flips that fear on its head.

✨ Plus, I’ll share:

✔️ My favorite examples of thoughtful automation

✔️ How to personalize at scale without losing your mind

✔️ The tools we use behind the scenes to serve at a higher level (while working less)

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s clear something up, once and for all: If you're a real estate agent still being told to “just provide value” on social media… you’re being set up to blend in and get ignored.

The truth?

The definition of “value” in real estate marketing has changed, and most agents haven’t caught up.

Your tips, tricks, and templated posts aren’t building trust… they’re just adding to the noise.

In this episode, I’ll walk you through:

➡️ Why your current content strategy isn’t converting (even if it worked before)

➡️ What “providing value” actually means in today’s market

➡️ The shift from educational to belief-shifting content that positions you as the go-to agent

➡️ How to build authority without being salesy or saying the same thing as every other agent

📲 Whether you're new to content or have been posting for years, this will help you stop second-guessing your strategy and start creating content that actually attracts clients.

✅ Real examples

✅ Clear content formulas

✅ Practical takeaways you can implement today

This is about turning your social media into a powerful lead-attraction machine, not a digital flyer or billboard.

⚠️ Heads up: This is a preview of what we’re diving into live at our upcoming event in Calgary. There are only a handful of tickets left, and once we hit capacity, that’s it.

Want in? Click the link below to see all the details and to secure your spot.

https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/