By Jess Lenouvel
5
1919 ratings
The podcast currently has 67 episodes available.
Real Estate Agents! It’s already October, and if you’re still feeling stuck in your real estate business, doing the same things over and over but not seeing the growth you want (& deserve)—this is your wake-up call.
It's time to stop playing small and start making bold moves in your marketing!
Let this be your sign to try something new, refocus your efforts, and get your marketing dialled in!
Why? Because that’s exactly what our incredible member Naomi did—and now she’s having her best year to date! 🎉
For the past three years, Naomi has been striving to hit her ultimate production goal—and this year, she not only hit it but is on track to surpass it.
So what changed?
She honed in on the marketing skills and strategies she learned with us, and it completely transformed her business.
Now, she’s becoming the go-to agent for her audience, and the results speak for themselves.
Every week, she’s getting inbound leads from people reaching out to her directly—without the constant chasing or cold calling.
And while she’s killing it on social media, she’s also been smart about leveraging local Facebook Mom groups to get in front of her ideal clients in a way that feels authentic and organic.
This isn’t just luck—it’s a plan, and it’s working beautifully.
Naomi credits much of her success to the actionable strategies she learned and implemented through The Listings Lab.
By getting her marketing right, she’s building a steady pipeline of clients and crushing the goals she’s been working toward for years.
I was so impressed by her progress that I reached out to see if she’d be willing to share her story and dive into exactly what she did to create such incredible results.
And guess what? She said YES!
So if you want to hear firsthand what Naomi did to turn things around and learn the actionable steps she took to get these results, then you'll want to tune into this week's episode!
During the interview, Naomi will walk us through how she transformed her business—and how you can do the same.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
So many real estate agents rely on referrals for their entire business.
And as great as it is to have repeat business and referrals coming to you…
It’s usually not at all RELIABLE.
And a lot of agents are feeling that right now.
The way most people do referrals, they never know where the next client is coming from or when!
And they typically have a business 10x smaller than it could be, which I hate to see.
They’re leaving SO MUCH on the table.
However, I’m not against referrals… and there is a right way to do it.
Everything I teach my clients is designed to not only increase your inbound leads, but also heavily increase your referral traffic.
And this can be very lucrative.
But you need the right approach.
And relying on people randomly sending you business is NOT it.
Curious?
Listen to this week's podcast episode, and I'll walk you through how this works and how my clients have generated hundreds of millions of dollars in referral business.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! This is your PSA to STOP posting boring content on social media and start creating content that ACTUALLY converts.
You may have heard you need to “give a lot of value” on social media.
But are you?
What does it mean to give value on social media?
Most agents are posting content they think is valuable… but it’s NOT.
I saw a post the other day on the difference between a regular water heater and an on-demand water heater.
Let’s be honest… NO ONE WANTS TO READ ABOUT THIS ON SOCIAL MEDIA.
You’re competing with the Kardashians, viral content, Taylor Swift, and adorable animal videos.
No one—especially not your ideal client— is stopping to read facts about water heaters, or a post about listing prep, info about your handyman, or details about the house you just sold.
So what REALLY gets attention on social media?
It’s not what most agents think.
In this week's podcast episode, we're going to cover everything you need to know to learn how to effectively hook your ideal clients into consuming your content.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Erin came to us in 2022 making $150k per year.
She was relying on referrals and outreach for all of her business…
Erin realized this was not only unsustainable, but nearly impossible to scale and grow.
She knew she was really good at what she did... but didn’t know how to get regular, inbound business.
Then, she joined The Listings Lab.
She knew she needed to upgrade her skills to create consistent inbound leads, remove her broker as the middleman, and not only earn more but keep more money in her pocket.
And so she did…
Erin created a 57x ROI in just one year…. Even in a DOWN MARKET.
She made $340k and counting…
She increased her revenue by nearly $200k in one year.
She now has predictable leads in her DMs, email inbox, and texts regularly coming to her… asking to work with her.
I reached out to Erin this week to see if she’d let me interview her about exactly what she did to create these incredible results in her business…
And lucky for you, she said YES.
Tune into this week's podcast episode to learn how she tripled her business, how she created a constant stream of inbound leads, and how she got a 57x ROI from working with us.
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! There is more supply than there is demand right now for agents.
Meaning that there are MORE AGENTS than there are people who NEED AGENTS.
Now, you could see this as a scary, unfortunate reality and a reason to sit back and wait until the market magically shifts…
Or you could see this as an opportunity.
And since you are smart, capable, resourceful, and committed to being one of the top 5% of successful agents during this time…
I know you’ll jump at this opportunity.
You have the opportunity to sharpen your 2024 relevant skills of communication and marketing to allow the people who NEED YOU to FIND YOU.
The reality of the market conditions in most places right now will force agents to learn how to stand out as the go-to option…
Or be left behind.
This doesn’t mean that you need to overhaul 100% of your business… you just need to make a 20% shift.
Make things easier on YOURSELF, and make it easier for OTHERS to find you.
If this resonates with you and you’re tired of not knowing what to do next to make sure you can sustain consistent business despite market conditions changing…
You need to listen to this week's podcast episode!
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! Your ads, like everything else, have to be psychologically driven.
If you’re boosting posts, setting up ads without targeting, and/or without the right psychology behind them…
You might as well be putting 20 bucks in a shoe and lighting it on fire.
Psychologically driven content and consistent nurture is the answer.
A good lead generation ad is just the first step.
I hear the same things sooo often from agents:
“I’m running ads and not getting much…”
“I took a FB ads class and it didn’t work…”
“I tried FB ads and they don’t work for me…”
And then when I start digging a little deeper
…there’s no strategy …there’s no long-term nurturing plan
…there’s no interest-based targeting …there’s no retargeting ads.
My team and I see it every day.
How many ads do you see a day? Thousands? Millions?
How many do you click on? Only a few maybe.
Sooooo? What does that tell you?
You can’t just run any old ad and expect it to change your business.
Marketing is just psychology…the science of influence.
If you haven’t studied the pains, problems, fears, and desires of your target audience, then you haven’t done the bare minimum, in my opinion.
Don’t try to shortcut things - it never works!
So on this week’s podcast episode, I’m going to go over the ad strategy you NEED to be using when it comes to your paid ads… And I’m even going to be covering the most common mistakes I see so many agents make and how to fix them.
Remember, you have to be a realtor AND a marketer to succeed today…
If you're interested in joining my live Masterclass to learn how to Double Your Audience to Build Your 7-Figure Business, click the link below to save your spot!
https://thelistingslab.thrivecart.com/double-your-audience-in-2024/
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! Are you making any of these 12 mistakes? If you are... things need to change ASAP!
I see this time and time again…
Frustrated agents who are trying to do everything they can to generate business…
Hustling and grinding away for hours each day trying to just get something!
But what they don’t see is that there are crucial mistakes that are being made in their day-to-day when it comes to their business.
And those mistakes are costing them big time!
There are 12 common mistakes I see constantly and I want to address them with you on this week’s podcast episode!
If you’re making ANY of these mistakes, let’s fix it together!
Nothing changes if nothing changes and if you keep making ANY of these mistakes you’re just costing yourself business.
Not only are these mistakes potentially causing you to lose business, but they’re also costing you time, energy and money that you ultimately deserve to keep!
So let’s address these mistakes head-on and fix them so that you can put more money in your pocket and scale and grow your business to where you ultimately want (and deserve) to go!
Have any questions about any of the content in the episode? Send me an email to [email protected] (Remember, make it a good email 😉)
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! Have you ever said anything like this...
“Things feel too busy right now”
“I’ll do it later when things are more stable”
“It just doesn’t really feel like the right time”
Ready for a slap on the wrist?
Owning and running a business, especially in real estate, cannot be done well by gauging what “feels right” all the time!
This stuff is hard! You chose a harder road to have a greater outcome. That’s why you’re in this business!
When I started my last real estate business, I had no money saved. I climbed out and built a 7-figure business in 6 months. It felt awful at times, but I did what I had to do to succeed.
Many agents are in the same boat, knowing they can achieve more but not doing what’s necessary.
And I’m not saying you should drain your life savings and spend all your money to get to the level of success you want…
But what I am saying is to get to where you want to go… you have to do the hard things.
You have to do the things you don’t want to do - the things that make you uncomfortable.
So on this week’s podcast episode, I’ll be joined by a special guest, Phoebe Pierpoint, a Mindset & Productivity Coach!
We’ll be chatting live about how our mindset gets in the way of what you know you should be doing to reach your next level of success…
So if you’re feeling behind in your business…
If you’re not happy with where you’re at right now…
If you know you’ve been holding yourself back from doing the things you know you need to be doing…
This episode is for you!
If you have any questions for Phoebe, please send her an email to: [email protected]
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! Let's talk about money...
There is a difference between people who act rich… and those who act WEALTHY.
And let me you tell you… people who are truly wealthy act very differently.
They act differently than those who have just started to make money… And I see certain patterns a LOT in this industry.
As real estate agents start earning money… They start to ACT rich, because they want to APPEAR rich, and they want to FEEL rich…
But they are actually *repelling* wealth.
They buy a nicer car.
They travel every month for nice vacations.
They buy designer clothes, and bags, and watches, and shoes, and belts.
They buy A LOT of things… But none of those things are actually bringing them any kind of ROI.
They buy to feel a certain way and look a certain way to others.
This is the problem.
This is why they aren’t ever able to create real wealth.
“Realtors never retire”... and it’s not because they don’t want to.
It’s because they can’t.
Some agents who make $500k+ a year are living paycheck to paycheck.
And it all comes down to how they think about and manage their money.
It is DANGEROUS not to know how to handle your money.
There are a handful of very specific things that make the difference between staying in the same cycle with money… and actually getting ahead.
And on this week's podcast episode, I’m going to break them down for you, specific to real estate, so that you can start building real wealth as an agent.
P.S. To get more information on our Toronto Live Event, click the link below to learn more.
https://www.thelistingslab.com/event/
Real Estate Agents! Email is one of the most powerful lists you can have and it's the only list that you own.
So what are you doing to grow and convert people from your email list?
Most agents are just sending out boring, generic newsletters…
And I’ll be honest, that's not the way to do this well…
You NEED to be nurturing your leads and your database through email.
It’s one of the best ways to stay top of mind!
But don’t do it in a way that everyone else in your market is doing it…
You need to STAND OUT!
Show your database you care and that you’re still here.
And you might be thinking “That sounds like a lot of work”...
WRONG!
The majority of it all can be automated!
So if you’ve been neglecting your email list, you NEED to listen to this week's episode.
During the episode, I'll be going through the email marketing you need to be doing to get high ROI (and going over things you need to STOP doing!)
There’s so much opportunity in your email list that you can leverage, you just need the strategies and tips to do it well.
And I want to show you how!
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
The podcast currently has 67 episodes available.
876 Listeners
653 Listeners
16,647 Listeners
1,139 Listeners
2,533 Listeners
13,783 Listeners
245 Listeners
4,041 Listeners
321 Listeners
313 Listeners
823 Listeners
92 Listeners
136 Listeners
13,208 Listeners
289 Listeners