Real Estate Agents! Stop Boosting Posts. Start Building a Real Business.

If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call.

We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent, high-quality clients from your marketing.

Inside this episode, I break down:

✅ Why boosted posts are pure dopamine (not dollars)
✅ The sneaky algorithm traps keeping agents stuck on vanity metrics
✅ Why you need more than views—you need a journey
✅ What a real real estate funnel looks like (and how to start building one)
✅ How to stop paying for eyeballs and start building authority

Whether you’re spending $50 or $500 a month on boosted posts, you’re essentially renting attention that vanishes the second you stop paying.

I'm diving deep into the real difference between engagement and momentum, and why building a strategic system beats boosting every time.

🎯 This episode is a must-listen for agents ready to grow their business using Facebook ads for realtors, ditch vanity metrics, and build out a scalable real estate marketing strategy that actually works.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What do you get when you mix raw honesty, real strategy, and one piece of personal content that goes viral with over 2.7 million views?

You get Sadie Trask, a former nurse turned solo agent in central Maine who's rewriting the rules of how to grow a real estate business from the ground up (with a $250K price point, no less).

In this episode, Sadie joins me to talk about:

🎯 How she went from 48K to 108K GCI in one year
🎯 The viral reel that landed her in Newsweek
🎯 Why personal content beats polished perfection every time
🎯 The mindset shift that helped her stop playing small and start getting seen
🎯 Her exact process for scroll-stopping hooks, storytelling, and building real trust on social

We also dive into the biggest fears agents have about being seen (spoiler: trolls come with the territory), how to create powerful content with limited tools and time, and why Sadie’s journey is proof that commitment trumps credentials every time.

Whether you’re stuck in overthinking mode, nervous about showing up on camera, or just not seeing traction from your content, this one will light a fire under you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself  and wondering why no one’s connecting.

In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.

We’ll cover:

• Why your “too much-ness” is your superpower
• How to stop performing and start documenting
• The one mindset shift that will make you 100x more confident on camera
• And why your weird, unfiltered, nugget-in-the-purse moments are the actual brand strategy

This is about building a brand that feels like you, not a robot with a ring light.
It’s about documenting who you are, so your people can actually find and trust you.

So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Still posting static quotes or Canva-pretty testimonials and wondering why your engagement is tanking on social media?

In this episode, I'm pulling back the curtain on exactly how to use carousels the right waym so you’re not just making things “look nice,” but actually creating content that connects, converts, and moves people through the psychological journey from stranger to client.

Here’s what we dive into:

• Why carousels (and reels) are the only content formats that still work

• The truth about Canva and why most agents are using it wrong

• How to structure a carousel with a hook, story, and payoff (aka content that actually lands)

• Swipe-worthy examples you can steal and adapt today

• How often to post them, what not to do, and the one carousel mistake that kills trust

  
  

This isn’t about templates. It’s about storytelling, strategy, and building a brand that’s rooted in connection, not aesthetics.

Here are some of the carousel examples referenced in the podcast episode:

https://www.instagram.com/p/DJ40NN4PUcV/?img_index=1

https://www.instagram.com/p/DKKee48RH_W/?img_index=1

✨ Want plug-and-play carousel formulas built specifically for real estate agents?

I'm giving them away (live!) at our Calgary event this September. Only a few tickets left!
👉 Click here to grab your ticket

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents are in full-blown panic mode… but let’s be honest, it’s about time Facebook started doing this.

In this episode, I break down why Facebook is finally cracking down on real estate listing posts, what it actually means for your business, and why this shift is exactly what the industry needs.

You’ll learn:

• Why your “Just Listed” and “Call Me” posts are being flagged (spoiler: they’re spam)

• How the algorithm actually works and why blaming it is a cop-out

• The marketing strategy shift you must make to stay relevant

• The content frameworks that create connection, community, and clients

  
  

If you’ve been relying on outdated billboard-style posts to prove you're “active,” this is your wake-up call. It’s time to evolve.

REMEMBER! The agents who adapt will win.

🔥 Want to learn how to pivot your strategy, grow your brand, and finally market like it’s 2025, not 2012?

Join us in Calgary for a deep dive into what works now !
👉 Click here for event info & tickets

Got questions about the episode? Need help securing your spot to the Calgary event? Email us at [email protected] or [email protected]!

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s debunk a myth that’s been holding way too many real estate agents back:

👉 “If I go digital, I’ll lose the personal touch.”

This belief is keeping agents stuck in burnout mode, doing everything manually, thinking that being busy = being valuable.

But here’s the truth: tech doesn’t make your relationships less personal… it makes them stronger, more consistent, and way more scalable.

In this episode, I'm diving into:

👉 The real reason agents resist tech (hint: it’s not just about learning curves)

👉 Why doing everything “belly-to-belly” is keeping your business small

👉 How the right digital tools (CRMs, automations, AI) can actually make your clients feel MORE seen, not less

👉 How to map your client journey and remove friction points to deliver an unforgettable experience

👉 A mindset shift that will free up your time, your energy, and your sanity

If you’ve been hesitant to embrace tech because you’re afraid of losing connection, this is the episode that flips that fear on its head.

✨ Plus, I’ll share:

✔️ My favorite examples of thoughtful automation

✔️ How to personalize at scale without losing your mind

✔️ The tools we use behind the scenes to serve at a higher level (while working less)

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s clear something up, once and for all: If you're a real estate agent still being told to “just provide value” on social media… you’re being set up to blend in and get ignored.

The truth?

The definition of “value” in real estate marketing has changed, and most agents haven’t caught up.

Your tips, tricks, and templated posts aren’t building trust… they’re just adding to the noise.

In this episode, I’ll walk you through:

➡️ Why your current content strategy isn’t converting (even if it worked before)

➡️ What “providing value” actually means in today’s market

➡️ The shift from educational to belief-shifting content that positions you as the go-to agent

➡️ How to build authority without being salesy or saying the same thing as every other agent

📲 Whether you're new to content or have been posting for years, this will help you stop second-guessing your strategy and start creating content that actually attracts clients.

✅ Real examples

✅ Clear content formulas

✅ Practical takeaways you can implement today

This is about turning your social media into a powerful lead-attraction machine, not a digital flyer or billboard.

⚠️ Heads up: This is a preview of what we’re diving into live at our upcoming event in Calgary. There are only a handful of tickets left, and once we hit capacity, that’s it.

Want in? Click the link below to see all the details and to secure your spot.

https://www.thelistingslab.com/event/

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

If you’ve ever stared at your Instagram profile and thought, “Why isn’t this working?”, you’re not alone, and this episode is going to show you exactly why.

Today, I’m doing real-time Instagram audits for real estate agents (maybe just like you) and walking through the subtle shifts that can completely change how your account performs, without needing to reinvent the wheel.

Here’s what we cover:

✅ The one Instagram field that’s actually searchable (and how most agents waste it)

✅ What your bio needs to say in the first 3 seconds to make people want to stick around

✅ Why your pinned posts matter more than your highlights — and what they should say

✅ What to do instead of “Linktree” (because yes… I have opinions)

✅ How to improve your content hooks so your posts stop getting ignored

📲 This isn’t just surface-level stuff, this is strategy you can implement while you listen.

Grab your phone, open your profile, and let’s make it better together.

Because here’s the deal: Pretty branding means nothing if no one knows who you help or how to work with you.

Want to watch the audits? Check out the recorded. version on YouTube:

https://youtu.be/X1edO0tv8nY

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

If your content isn’t converting, it’s probably missing THIS.

In this episode, I break down a simplified but wildly effective approach to real estate marketing using the 7 Ps of Messaging, a proven framework designed to help you actually attract high-quality clients (not just likes and follows).

Whether you’re creating organic content, running paid ads, or trying to stand out in a sea of copy-paste agents, these 7 elements are non-negotiable if you want to get noticed and get hired.

Inside this podcast, I cover:

🔥 The real reason your content feels like it’s falling flat

🧠 Why funny ≠ effective (and how to do both)

🎯 The exact messaging formula to move people from “just browsing” to “sign the contract”

💥 How to build a signature system that can’t be duped

📈 Why proof beats “just sold” every single time

This is the mindset and messaging shift top-producing agents are making right now.

So if you’re ready to stop being the “best-kept secret” in your market, this one’s for you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

For the last four years, my “coffee thoughts” have been a staple in my Instagram Stories. A quick hit of wisdom over my morning coffee—nothing fancy, nothing overproduced.

And yet, they consistently spark DMs, build relationships, and even bring in clients.

Why? Because good content isn’t about looking perfect—it’s about creating connection.

But here’s where so many real estate agents get stuck…

They don’t know how to use Instagram Stories vs. feed posts strategically.

They either post too much of the wrong thing in the wrong place or overthink it so much they don’t post at all.

So in this episode, we’re breaking it all down:

☕ How to use Instagram Stories to spark engagement and attract clients

📌 The difference between Instagram Stories and feed posts (and why both matter for your brand visibility)

💡 Social media marketing strategies that build authority and turn followers into clients

🎧 Hit play now and start creating content that converts!

And if you’re ready to take this to the next level, you need to be in the room with us in Orlando.

Here’s the deal: March 24-26, 2025, I’m hosting a small, high-impact event in Orlando—and this is one of only TWO live events I’m doing this year. It’s not a conference. It’s an intimate, high-level workshop where you’ll get direct access to me, my team, and the exact strategies that will transform your marketing and business.

The agents who show up? They leave with real strategies, real breakthroughs, and yes—real results. I’ve seen it happen over and over again.

If you can get there, GET THERE. There are a limited amount of seats, and once they’re gone, they’re gone.

📍 Secure your spot now—before it’s too late!

https://www.thelistingslab.com/event/