Let’s be real, 2025 is not going to be a “friendly little tea party” for real estate agents. It’s going to be The Hunger Games, and if your brand is still just colors, fonts, and a nice logo… you’re basically bringing a spoon to a sword fight.

In this episode, I’m pulling back the curtain on what brand positioning actually means in 2025, and why the safe, beige, “I work with everyone” approach will get you steamrolled.

We’re talking about:

• Why traditional branding is dead (and what actually matters now)

• My “bookmark” strategy that keeps you top-of-mind with your dream clients even when they’re not moving

• How to make your brand uncopyable by leaning into your opinions, personality, and yes… your weirdness

• The truth about why most agents’ content is invisible and how to build gravity that pulls the right people toward you

• How to evolve with the platforms so you don’t get left behind

  
  

If you’re tired of blending in, terrified of being too opinionated online, or wondering why your “pretty” branding isn’t bringing in the clients you want, this episode is your wake-up call.

It’s time to ditch the beige, show up as the most unapologetic version of yourself, and own your space in the market.

👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: ⁠https://tryechome.com/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s get one thing straight, if you’re under $500K in GCI and spending most of your week reacting to your business instead of growing it…

You’re not in growth mode.

You’re in chaos mode.

In this episode, I’m walking you through exactly how real estate agents under $500K should be allocating their time if they actually want to scale. (Spoiler: it’s not by “working harder.”)

We’re breaking down:

✔️ Why top agents spend 60–75% of their time on marketing and client acquisition

✔️ The real reason your calendar feels like a game of Whack-a-Mole

✔️ Why outsourcing your client work before your marketing is the play no one talks about (but everyone scaling fast is doing)

✔️ The difference between maintenance mode and scaling, and why you can’t have one foot in both

✔️ How I scaled from low 6 to 7 figures in 6 months, and what had to change to make that happen

If you’re serious about growth, this is your wake-up call.

Because nothing changes if nothing changes.

And if your time and money aren’t reflecting your goals… then what exactly are they doing?

🎯 Time to get intentional. Time to scale. Let’s do this.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Let’s be honest, most real estate agents either aren’t using IG Stories… or they’re doing it completely wrong.

And that’s a massive missed opportunity.

In this episode, I’m breaking down the three simple IG Story slides you should be posting every single day to build your brand, connect with your audience, and generate leads, in 10 minutes or less.

We’ll bust the biggest myths holding agents back (like “nobody cares about my day” or “it’s not professional to be on camera”) and I’ll show you how to make IG Stories your most powerful (and easiest) daily marketing tool.

No dancing. No cringey trends. Just a repeatable format that gets you attention, builds trust, and grows your business.

🎧 Tune in now to learn how to plug this in daily, and start turning lurking followers into clients.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

This one’s a little spicy, but it needs to be said…

If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you.

I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode.

In this episode, I’m sharing why most real estate teams fail, and what actually works if you want to build a business that gives you real freedom (not just a fancy-looking house of cards).

Here’s what we’re diving into:

✔️ The real reason hiring early is costing you more than you think

✔️ Why “more staff” does not equal more profit

✔️ The 5-step system I recommend before you ever bring on a new team member

✔️ How to scale with systems before staff and stop babysitting your business

I’m not anti-team. I’m anti-chaos.

And if you’ve built your business on someone else’s broken blueprint, this is your chance to course-correct without burning it all down.

If this hits home and you want the task audit template I mentioned, send me an email at [email protected] or shoot me a DM on IG @jesslenouvel.

Let’s build something that actually works for you.

Because freedom starts with systems, not staff.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent.

But let’s be honest: most agents are either doing them wrong, using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand.

In this episode, I’m breaking down:

• How to spot the right trends before they hit Instagram

• The 3-part framework I use to twist a trend into something that actually speaks to your niche

• Why going “viral” isn’t the goal—and what to do instead

• The #1 mistake agents make when using trends (and how to avoid it)

• Real examples of trends you can try today (with angles for upsizers, downsizers, and more)

  
  

Plus: a sneak peek at EchoMe, the new tool I’m building to help you ride trends early, ethically, and effortlessly without ever feeling like a copycat.

Click here to join the waitlist!

⁠https://tryechome.com/⁠

If you’re tired of cranking out content that doesn’t convert, this episode will show you how to leverage trends the smart way.

🎧 Hit play and let’s make content creation easier, more effective, and way more fun.

📩 Have a Question? Email ⁠⁠[email protected]⁠

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! If creating content feels like a full-time job (on top of your actual full-time job), this episode is your permission slip to stop overthinking and start moving.

We’re breaking down how to create more content in way less time, without sacrificing quality, losing your voice, or feeling like you're chained to your phone 24/7.

Inside this episode, I pull back the curtain on:

• Why perfectionism is killing your momentum

• The “One Message, Many Platforms” strategy that keeps me visible everywhere

• How to turn one story into 10+ pieces of content (without reinventing the wheel)

• The 5 angles that make content actually convert

• My step-by-step weekly content system (that takes less than 15 minutes a day)

• Why documenting > creating, and how to do it on the fly

• The upcoming AI tool i'm building to do this all for you (yes, really)

  
  

Whether you're a solo agent or have a full team behind you, this is the real roadmap to scaling your visibility and attracting clients without sacrificing your life in the process.

And yes, it still works even if you’ve got a cat climbing across your screen and you’re still in pajamas, because real is what resonates.

👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/

🎟 Grab one of the last seats for the Calgary event: https://www.thelistingslab.com/event/

📩 Have a Question? Email [email protected]

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! Stop Boosting Posts. Start Building a Real Business.

If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call.

We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent, high-quality clients from your marketing.

Inside this episode, I break down:

✅ Why boosted posts are pure dopamine (not dollars)
✅ The sneaky algorithm traps keeping agents stuck on vanity metrics
✅ Why you need more than views—you need a journey
✅ What a real real estate funnel looks like (and how to start building one)
✅ How to stop paying for eyeballs and start building authority

Whether you’re spending $50 or $500 a month on boosted posts, you’re essentially renting attention that vanishes the second you stop paying.

I'm diving deep into the real difference between engagement and momentum, and why building a strategic system beats boosting every time.

🎯 This episode is a must-listen for agents ready to grow their business using Facebook ads for realtors, ditch vanity metrics, and build out a scalable real estate marketing strategy that actually works.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

What do you get when you mix raw honesty, real strategy, and one piece of personal content that goes viral with over 2.7 million views?

You get Sadie Trask, a former nurse turned solo agent in central Maine who's rewriting the rules of how to grow a real estate business from the ground up (with a $250K price point, no less).

In this episode, Sadie joins me to talk about:

🎯 How she went from 48K to 108K GCI in one year
🎯 The viral reel that landed her in Newsweek
🎯 Why personal content beats polished perfection every time
🎯 The mindset shift that helped her stop playing small and start getting seen
🎯 Her exact process for scroll-stopping hooks, storytelling, and building real trust on social

We also dive into the biggest fears agents have about being seen (spoiler: trolls come with the territory), how to create powerful content with limited tools and time, and why Sadie’s journey is proof that commitment trumps credentials every time.

Whether you’re stuck in overthinking mode, nervous about showing up on camera, or just not seeing traction from your content, this one will light a fire under you.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself  and wondering why no one’s connecting.

In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness.

We’ll cover:

• Why your “too much-ness” is your superpower
• How to stop performing and start documenting
• The one mindset shift that will make you 100x more confident on camera
• And why your weird, unfiltered, nugget-in-the-purse moments are the actual brand strategy

This is about building a brand that feels like you, not a robot with a ring light.
It’s about documenting who you are, so your people can actually find and trust you.

So if you’ve been hiding behind graphics, scripts, or a Paris filter, this is your wake-up call.

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

Still posting static quotes or Canva-pretty testimonials and wondering why your engagement is tanking on social media?

In this episode, I'm pulling back the curtain on exactly how to use carousels the right waym so you’re not just making things “look nice,” but actually creating content that connects, converts, and moves people through the psychological journey from stranger to client.

Here’s what we dive into:

• Why carousels (and reels) are the only content formats that still work

• The truth about Canva and why most agents are using it wrong

• How to structure a carousel with a hook, story, and payoff (aka content that actually lands)

• Swipe-worthy examples you can steal and adapt today

• How often to post them, what not to do, and the one carousel mistake that kills trust

  
  

This isn’t about templates. It’s about storytelling, strategy, and building a brand that’s rooted in connection, not aesthetics.

Here are some of the carousel examples referenced in the podcast episode:

https://www.instagram.com/p/DJ40NN4PUcV/?img_index=1

https://www.instagram.com/p/DKKee48RH_W/?img_index=1

✨ Want plug-and-play carousel formulas built specifically for real estate agents?

I'm giving them away (live!) at our Calgary event this September. Only a few tickets left!
👉 Click here to grab your ticket

Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/