Let’s be real, 2025 is not going to be a “friendly little tea party” for real estate agents. It’s going to be The Hunger Games, and if your brand is still just colors, fonts, and a nice logo… you’re basically bringing a spoon to a sword fight.

In this episode, I’m pulling back the curtain on what brand positioning actually means in 2025, and why the safe, beige, “I work with everyone” approach will get you steamrolled.

We’re talking about:

• Why traditional branding is dead (and what actually matters now)

• My “bookmark” strategy that keeps you top-of-mind with your dream clients even when they’re not moving

• How to make your brand uncopyable by leaning into your opinions, personality, and yes… your weirdness

• The truth about why most agents’ content is invisible and how to build gravity that pulls the right people toward you

• How to evolve with the platforms so you don’t get left behind

  
  

If you’re tired of blending in, terrified of being too opinionated online, or wondering why your “pretty” branding isn’t bringing in the clients you want, this episode is your wake-up call.

It’s time to ditch the beige, show up as the most unapologetic version of yourself, and own your space in the market.

👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: ⁠https://tryechome.com/

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/