In this episode, Chris discusses step three of building a protocol in comprehensive optometry, focusing on the importance of educational documents for patient communication. He emphasizes the need for intentional delivery of information to patients, using storytelling techniques to enhance understanding and engagement. The conversation highlights the significance of preparing patients for their conditions, particularly dry eye, and the role of follow-up communication in ensuring adherence to treatment plans. Chris concludes by encouraging practitioners to be deliberate in their patient education efforts to improve outcomes.

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