In this episode, Chris discusses the concept of building pillars in optometric practice management. He emphasizes the importance of identifying and owning pillars that provide stability and support for the practice, particularly in managing chronic diseases. Chris outlines the steps necessary for developing these pillars, including understanding their existential importance, asking key questions, and avoiding the common mistake of focusing on equipment rather than disease states. He also highlights the need for ongoing training and measurable goals to ensure the success of these pillars.

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