In this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media practices with new media expectations, advocating for genuine conversations that prioritize patient needs and experiences. He encourages healthcare professionals to foster deeper connections with patients through open dialogue and to move away from scripted narratives that dehumanize the interaction.

https://beverlyhillspublishing.com/how-conventional-media-differs-from-new-media/

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https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

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