The Circuit of Success Podcast with Brett Gilliland

The Circuit of Success Podcast with Brett Gilliland

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The Circuit of Success Podcast with Brett Gilliland episodes

  • Lessons in Leadership from a Former Ranger & Green Beret | Phil Kornachuk

    Have you ever wondered what it takes to become an elite military leader? Or how the lessons learned in the military can be applied to everyday life and business? In this podcast episode, host Brett Gilliland interviews Phil Kornachuk, a former member of the Second Battalion Rangers and Green Berets for 22 years. Phil’s journey from a young Canadian recruit to a highly respected leader in the US Army is filled with valuable insights and lessons that can inspire and empower individuals and organizations.

    One of the recurring themes in Phil’s story is the power of belief and opportunity. Throughout his career, Phil had leaders who saw his potential and encouraged him to apply for officer training. Their belief in him gave him the confidence to pursue his dreams and excel in his military career. Phil’s experiences highlight the importance of believing in oneself and giving others the chance to grow and succeed.

    Phil’s time in the military taught him valuable lessons about leadership and bravery. He emphasizes the importance of aligning actions with values and facing challenges head-on. Whether it’s in combat or everyday life, Phil believes that true bravery comes from staying committed to one’s values and taking calculated risks. His experiences in the military have shaped his perspective on success and bravery, and he now uses his expertise to help others become better leaders.

    Another key takeaway from Phil’s story is the significance of planning and execution. Phil emphasizes the need for a clear purpose, a well-thought-out plan, and thorough rehearsals to avoid catastrophic failures. Whether it’s in military operations or business endeavors, having a solid plan and executing it consistently is crucial for success. Phil’s insights on planning and execution can be applied to various aspects of life, from personal goals to professional projects.

    Phil believes in investing in oneself and continually evolving to become a better version of oneself. He emphasizes the value of fundamentals and how even elite organizations still focus on them with precision and intensity. Phil also discusses the importance of having a vision, a plan, and the right mindset and executing them consistently. He encourages business leaders to focus on their why and the impact they want to have, rather than just the bottom line. Phil’s journey from military service to starting his own business is a testament to the power of personal growth and evolution.

    Phil Kornachuk’s story is a powerful testament to the transformative power of leadership and personal growth. His experiences in the military have shaped his perspective on success, bravery, and the importance of aligning actions with values. Through his company, Stonewater Training, Phil now helps individuals and businesses develop high-performance leadership skills. Whether it’s through believing in potential, planning and execution, or investing in personal growth, Phil’s insights can inspire and empower individuals and organizations to reach their full potential.

     

    Check out the video interview on YouTube here:

    1 hr 4 min
  • Interview with Craig Berube – Former St.Louis Blues Head Coach

    Welcome to another episode of the Circuit of Success podcast! In this edition, we sit down with none other than Craig Berube, former NHL player and coach, for an in-depth exploration of his remarkable journey through the world of hockey. Berube’s narrative is nothing short of captivating as he shares the highs and lows of his hockey career, from his humble beginnings to his triumphant moments on the ice. Join us as we uncover invaluable insights and lessons learned from one of hockey’s most respected figures.

    Highlights Include:

    From Player to Coach: Delve into Berube’s journey from aspiring player to esteemed coach, fueled by unwavering determination and passion for the game.

    The Power of Constructive Criticism and Mindset: Learn how Berube’s mindset and openness to feedback paved the way for personal and professional growth.

    Coaching Philosophy: Gain insights into Berube’s coaching style and his strategies for building trust, fostering communication, and adapting to change.

    Leading the St. Louis Blues to Victory: Experience the excitement as Berube shares his role in the historic triumph of the St. Louis Blues during the 2018-2019 season, culminating in a Stanley Cup victory.

    A Passion for Hockey and a Drive for Success: Discover Berube’s enduring passion for the game and his relentless pursuit of excellence, serving as an inspiration to hockey enthusiasts everywhere.

    Join us as we lace up our skates and dive into the world of hockey with Craig Berube. Don’t miss out on this episode of the Circuit of Success podcast! Subscribe now for more captivating conversations with industry trailblazers.

    Check out the video interview HERE!

    49 min
  • Hidden Speakeasy in St. Louis | Interview with Gerard Craft

    Join us as we delve into the captivating story of Gerard Craft, renowned chef, and entrepreneur, as he shares his remarkable journey from a troubled childhood to becoming a highly successful chef and business owner. In this thought-provoking podcast episode, Craft opens up about his early passion for photography, his decision to pursue a culinary career, and the challenges he faced along the way. Filmed at the hidden speakeasy, NOTA, located at The Foundry in St. Louis, this episode offers a unique backdrop for Craft’s inspiring insights. Discover the key values, training methods, and empowering leadership strategies that Craft implemented to create a positive company culture in his own restaurant. Gain valuable insights into the importance of embracing change, building a strong foundation in business, and the power of continuous learning. Craft’s inspiring experiences will leave you motivated to embrace failure as an opportunity for growth and to lead with honesty and feedback. Don’t miss this engaging conversation that explores leadership, culture, and the transformative power of following your passion, all set against the backdrop of the hidden speakeasy, NOTA, at The Foundry in St. Louis.

    Check out the video interview here!

    TRANSCRIPTION

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    I am your host,

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    Brett Gilliland, and today I’ve got Gerard Craft

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    with me Gerard what’s going on, my man.

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    How are you? I’m great. Thanks for having

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    me. You probably don’t know this because I

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    don’t even know if you check your own

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    Instagram messages, but I sent you a message

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    in April two thousand eighteen.

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    Really? I did. That’s Craft. And now here

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    we are. No. January of two thousand twenty

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    four.

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    That’s alright, man. You’re a busy guy. I’ve

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    been good at checking my, like, normal message

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    you know, my emails, my texts.

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    I like to share those messages because it’s

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    life’s about persistency as you know. You guys

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    stay pleasantly persistent, but our mutual friend, Katie,

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    call your introduce to two of us and

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    thank you, Katie, for sure.

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    Why don’t you explain to people that are

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    watching this right now? Where are we at

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    right

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    so we are at Noda, which stands for.

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    None of the above. It’s our speakeasy

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    here at the city foundry, but we’re kind

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    of through some tunnels in the basement Yeah.

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    Hidden away. It’s amazing. Absolutely amazing. Do we

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    share how we get down here or is

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    that kind of a secret?

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    You can yeah. I mean, there’s a there’s

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    a door up at the top on foundry

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    Way with,

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    a red light Gilliland

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    if that light is on,

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    then you can pop in and, you know,

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    hopefully we have some some space.

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    I love it. And if it’s not on,

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    it means you’re just not open, or does

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    it means it’s full? Yeah. It means we’re

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    not open. Okay. Yeah. Alright. Well, hey, man.

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    Let’s dive in if we can and, get

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    listeners a little lay of the land. I

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    told you I’d start with kinda what’s your

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    backstory of what’s made you the man you

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    are today.

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    Yeah. So,

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    you know, grew up in Washington, DC.

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    And,

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    you know, got into

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    far too much trouble as a kid. And

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    ended up,

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    finishing school, I should say, out in, Northern

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    Idaho

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    at a,

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    at,

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    school for, you know,

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    troubled kids.

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    And when I was there, I got to

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    do

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    sort of an apprenticeship

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    with a photographer. And so I started getting

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    really into snowboard photography. We were up in

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    the mountains, so it was kinda perfect for

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    all of that. I had always been interested

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    in photography and done a lot,

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    growing up. And so got to really, you

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    know, see kind of the professional side of

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    it. And, you know, we were doing everything

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    from skiing and snowboarding

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    to wake boarding,

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    on skateboarding in in the summer.

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    And then I moved to Salt Lake City

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    after that school to go to Gilliland

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    to continue my photography.

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    And while I was there, I ended up

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    dropping out of college. And

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    you see a pattern of school not working

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    out for me.

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    But I

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    took a job

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    just kind of in the morning, I took

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    a job washing cars.

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    And at night, I took a job washing

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    dishes. And, you know, still was doing my

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    photography. Gilliland

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    everything, but the photography wasn’t really paying any

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    money. It was, you know. Right. Right. Yeah.

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    It was like a trade stuff trying to

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    get in the door with different professional hot,

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    snowboarders and stuff like that. But

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    really fell in love with the kitchen when

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    I was in there and a

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    career advisor

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    told me I should think about, going to

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    culinary school.

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    And so I want to,

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    Salt Lake City Community College. Mhmm. And

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    studied culinary arts while I was still kind

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    of working

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    at this this place called Fats Grill. I

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    mean,

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    super high end luxury.

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    Nothing like Nota. This was Although it was

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    a very clean,

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    you know, bar with pool hole,

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    you know, pool Gilliland,

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    But but it was it was definitely not

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    a a real refined spot. Right. And didn’t

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    you go on to work at one of

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    the best restaurants in San Fran and some

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    other places around the country? I did not

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    go to San Francisco. So I, from there,

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    I actually went in,

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    did a work study at the Ritz in

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    Paris

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    and,

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    went out to Los Angeles to the,

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    Chateau Mamont Hotel. That’s what I was thinking

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    about. Yeah.

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    And so I was a sous chef out

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    at the Chateau Marmont,

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    and

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    stashed at a place in New Jersey for

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    a while called Gilliland Inn which was kind

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    of on a five acre organic,

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    farm

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    and,

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    just outside of New York City. So It

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    was a Relay Chateau property,

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    all tasting menus.

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    And I think that was about the the

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    scariest place I ever

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    ever worked.

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    But it was amazing. It was just a

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    very intense,

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    atmosphere.

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    And, you know, very driven people you know,

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    all the people that worked there are all,

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    you know, super successful today. You know, so

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    I was I was definitely in over my

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    head, but, you know, in the best kind

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    of way. Right?

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    So did you look to those guys and

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    gals for leadership and advice, or was it

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    cut throat and it didn’t work that way?

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    Like, what what was the environment like in

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    a restaurant like that? Yeah. I mean, they

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    they were all, like, pretty cutthroat, but it

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    was, you know,

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    you know, everybody was helpful. And,

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    as long as you were trying and and

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    pushing and,

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    you know, so everywhere you went, you were

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    just trying to kind of learn as much

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    as as humanly possible.

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    So I’m a go back to when you

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    went,

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    out from from the East Coast to the

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    West Coast to finish school. Like, what was

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    it about you or maybe your upbringing? I

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    don’t know what it is, but my fascinated

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    by guys, that and guys and gals that

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    that do something like that and have a

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    pretty dramatic, you know, event happen. And then

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    all of a sudden, now you fast where

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    you’re at in two thousand twenty four. Right?

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    Like, what do you think it was specifically

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    about you that made you

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    go a different route than maybe you could

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    have gone?

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    I don’t know. You know, I think I’ve

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    always been, you know, a fan of the

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    road less traveled. And,

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    and I don’t know if that made all

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    the difference. You know, but,

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    I’ve I’ve definitely always appreciated

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    the struggle.

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    And I I don’t know why that is

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    because there’s probably a horrible trait. Probably something

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    I should talk to a therapist about, but,

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    but I, you know, I always wanted to,

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    you know, do things on my own and,

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    you know, do things the hard way for

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    some reason.

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    And

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    I think when I was looking to finally

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    open a restaurant,

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    I didn’t wanna go back. You know, my

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    old family’s from New York Gilliland

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    DC,

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    and I didn’t wanna go back there and

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    kind of fail in front of everybody. I

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    kinda wanted to, you know, branch out on

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    my own, do my own thing.

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    And again, you know, I it worked out

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    somehow, but god,

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    probably not the smartest way. You know, I

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    could have opened in New York City around

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    family. And,

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    yeah, you know, had all sorts of family

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    friends coming in. But, thankfully, Saint Louis really

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    welcomed me. So And talk about that. So

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    what brought you to Saint Louis? I read

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    that story. I think that’s pretty cool. Yeah.

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    I mean, it was, again, I was twenty

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    five years old. So,

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    I look at twenty five year olds now,

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    and I’m, like, oh my god. What the

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    hell is that? Like, I was, like, twenty

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    five.

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    You know, so, you know, wasn’t always thinking

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    entirely clearly, but, you know, I, I knew

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    I wanted to do something on my own.

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    I wanted to get out. And,

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    you know, I had seen some stuff, and

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    I think, like, Bonapati magazine or something like

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    that about Saint Lewis, and I think an

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    American place had just opened,

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    Monarch restaurant was

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    was doing really Brett. And I just read

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    about Kevin Nash in buying Sydney Brett Craft,

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    and he had just come from, like,

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    Martine Barastaghi

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    in Spain and Daniel Gilliland

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    New York. And so

    00:08:08.000 –> 00:08:09.000

    I was like, oh, that’s kind of a

    00:08:09.000 –> 00:08:11.000

    cool Gilliland now I used to have a

    00:08:11.000 –> 00:08:13.000

    weird hobby of

    00:08:13.000 –> 00:08:15.000

    I still have a weird hobby of staying

    00:08:15.000 –> 00:08:17.000

    up late and looking at real estate.

    00:08:17.000 –> 00:08:18.000

    And,

    00:08:19.000 –> 00:08:21.000

    just kind of started looking at real estate

    00:08:21.000 –> 00:08:21.000

    in

    00:08:22.000 –> 00:08:25.000

    Saint Louis and stumbled upon this ad that

    00:08:25.000 –> 00:08:28.000

    was, wine bar for sale, which

    00:08:29.000 –> 00:08:31.000

    looking back at niche, when niche was not

    00:08:31.000 –> 00:08:33.000

    at, it was dirt floors, hole in the

    00:08:33.000 –> 00:08:34.000

    ground, no

    00:08:34.000 –> 00:08:35.000

    electricity.

    00:08:35.000 –> 00:08:37.000

    I was like, how was this a wine

    00:08:37.000 –> 00:08:38.000

    bar? Right.

    00:08:39.000 –> 00:08:42.000

    But, yeah, then I, I just kind of

    00:08:42.000 –> 00:08:45.000

    came here on, New Year’s Day,

    00:08:47.000 –> 00:08:47.000

    in

    00:08:48.000 –> 00:08:51.000

    two thousand five. And I I literally signed

    00:08:51.000 –> 00:08:54.000

    it on the spot. And I remember my

    00:08:54.000 –> 00:08:55.000

    brother, like, do you have a lawyer?

    00:08:56.000 –> 00:08:57.000

    Are you what are you doing? What’s a

    00:08:57.000 –> 00:08:59.000

    lawyer? How are you looking for?

    00:09:00.000 –> 00:09:00.000

    So,

    00:09:01.000 –> 00:09:02.000

    thankfully, I had my brother,

    00:09:03.000 –> 00:09:05.000

    investing and on my side because he was

    00:09:05.000 –> 00:09:07.000

    able to at least he local at all?

    00:09:07.000 –> 00:09:09.000

    Dear me. No. My brother lives in London.

    00:09:09.000 –> 00:09:10.000

    Okay. But he was at least able to

    00:09:11.000 –> 00:09:13.000

    to, you know, help me make some,

    00:09:14.000 –> 00:09:17.000

    my brother’s like you. He’s in finance. Okay.

    00:09:17.000 –> 00:09:19.000

    So That’s funny. Yeah. Yeah. So what I

    00:09:19.000 –> 00:09:20.000

    mean, when you think about that that move,

    00:09:20.000 –> 00:09:23.000

    did you did you picture success in your

    00:09:23.000 –> 00:09:25.000

    or was that just something you’re like, this

    00:09:25.000 –> 00:09:26.000

    is my passion. I’m gonna follow it, and

    00:09:26.000 –> 00:09:28.000

    then it’s successes happen? Like, what, like, what

    00:09:28.000 –> 00:09:30.000

    was it like if you look back to

    00:09:30.000 –> 00:09:31.000

    the twenty five year old Gerard? I think

    00:09:31.000 –> 00:09:33.000

    I always envisioned six success, but I think,

    00:09:33.000 –> 00:09:34.000

    you know,

    00:09:34.000 –> 00:09:36.000

    that vision of success is

    00:09:37.000 –> 00:09:38.000

    is continually

    00:09:38.000 –> 00:09:40.000

    changing. Right? You know, I think my my

    00:09:40.000 –> 00:09:43.000

    first vision of success was know, a successful

    00:09:43.000 –> 00:09:45.000

    neighborhood restaurant. And,

    00:09:45.000 –> 00:09:47.000

    you know, I had been eating a lot

    00:09:47.000 –> 00:09:49.000

    at a restaurant called prune in New York

    00:09:49.000 –> 00:09:50.000

    Gilliland

    00:09:50.000 –> 00:09:52.000

    there was a place called the tasting room

    00:09:52.000 –> 00:09:54.000

    in New York, and these were kinda like

    00:09:54.000 –> 00:09:57.000

    very small, but but kind of progressive and

    00:09:57.000 –> 00:09:58.000

    different restaurants.

    00:09:59.000 –> 00:10:01.000

    And and that’s kind of the between that

    00:10:01.000 –> 00:10:03.000

    and kind of what was going on in

    00:10:03.000 –> 00:10:06.000

    some of the small restaurants in Paris at

    00:10:06.000 –> 00:10:06.000

    the time,

    00:10:07.000 –> 00:10:07.000

    And,

    00:10:08.000 –> 00:10:10.000

    in Spain, you know, that’s kind of where

    00:10:10.000 –> 00:10:12.000

    I was where I was looking to. I

    00:10:12.000 –> 00:10:15.000

    think what happened was a lot different.

    00:10:15.000 –> 00:10:17.000

    And, you know, I think,

    00:10:18.000 –> 00:10:20.000

    I I didn’t quite understand. I think the

    00:10:20.000 –> 00:10:23.000

    demographics that I was gonna be serving

    00:10:23.000 –> 00:10:25.000

    when when we opened these. I thought I

    00:10:25.000 –> 00:10:27.000

    thought we were gonna be serving a lot

    00:10:27.000 –> 00:10:28.000

    of younger people,

    00:10:28.000 –> 00:10:29.000

    you know,

    00:10:29.000 –> 00:10:30.000

    young professionals Gilliland

    00:10:31.000 –> 00:10:32.000

    you go to New York. What what do

    00:10:32.000 –> 00:10:35.000

    you see in HIP new restaurant. And I

    00:10:35.000 –> 00:10:37.000

    think I actually got a much older client,

    00:10:37.000 –> 00:10:38.000

    though, coming from,

    00:10:39.000 –> 00:10:40.000

    ledoux

    00:10:40.000 –> 00:10:42.000

    and, you know, the suburbs.

    00:10:42.000 –> 00:10:46.000

    And and not entirely from my area. And

    00:10:46.000 –> 00:10:46.000

    and

    00:10:47.000 –> 00:10:49.000

    and I think there there was definitely a

    00:10:49.000 –> 00:10:51.000

    little bit of a of a struggle in

    00:10:52.000 –> 00:10:54.000

    in what people wanted out of us and

    00:10:54.000 –> 00:10:56.000

    what we were actually doing. Yeah. Isn’t it

    00:10:56.000 –> 00:10:57.000

    funny when you think you Brett this business

    00:10:57.000 –> 00:10:59.000

    plan and and what’s you think’s gonna happen

    00:10:59.000 –> 00:11:02.000

    that it rarely ever works that way. Yeah.

    00:11:02.000 –> 00:11:04.000

    So we were successful. Yeah. But

    00:11:05.000 –> 00:11:07.000

    not in the way that we had planned

    00:11:07.000 –> 00:11:10.000

    on being successful. What do you think, being

    00:11:10.000 –> 00:11:12.000

    the entrepreneur that you are in places like

    00:11:12.000 –> 00:11:14.000

    this, which is amazing. I absolutely love this.

    00:11:14.000 –> 00:11:15.000

    And the walk down here is one of

    00:11:15.000 –> 00:11:17.000

    the coolest things I’ve ever seen. I’m not

    00:11:17.000 –> 00:11:18.000

    just saying that.

    00:11:18.000 –> 00:11:21.000

    From an entrepreneurial standpoint, what what do you

    00:11:21.000 –> 00:11:22.000

    think that you can share from a restaurant

    00:11:23.000 –> 00:11:24.000

    world to the to the business person or

    00:11:24.000 –> 00:11:26.000

    the, you know, the lawyer that whoever’s watching

    00:11:26.000 –> 00:11:28.000

    this right now? What do you see the

    00:11:28.000 –> 00:11:30.000

    similarities that can be learned from your world

    00:11:30.000 –> 00:11:32.000

    into the business world?

    00:11:32.000 –> 00:11:34.000

    Oh my god. I mean, you know, we

    00:11:34.000 –> 00:11:35.000

    are in the business world. So,

    00:11:36.000 –> 00:11:38.000

    you know, I think it’s all

    00:11:38.000 –> 00:11:39.000

    applicable,

    00:11:39.000 –> 00:11:41.000

    really, you know, and I think,

    00:11:42.000 –> 00:11:45.000

    flip that around a bit. I have learned

    00:11:45.000 –> 00:11:48.000

    a lot from the quote unquote business world.

    00:11:48.000 –> 00:11:51.000

    And I think it was in two thousand

    00:11:52.000 –> 00:11:52.000

    and twelve.

    00:11:53.000 –> 00:11:55.000

    We were opening pasteria,

    00:11:56.000 –> 00:11:57.000

    which was our fourth restaurant

    00:11:58.000 –> 00:11:59.000

    at the time, and

    00:12:00.000 –> 00:12:02.000

    I was really, really struggling.

    00:12:03.000 –> 00:12:05.000

    And I was struggling to to really manage

    00:12:05.000 –> 00:12:08.000

    them all. They were all doing really well.

    00:12:09.000 –> 00:12:11.000

    But all of a sudden I was managing

    00:12:11.000 –> 00:12:11.000

    four places

    00:12:12.000 –> 00:12:14.000

    and figured out I couldn’t really micromanage

    00:12:15.000 –> 00:12:18.000

    four places. Yep. And and I didn’t quite

    00:12:18.000 –> 00:12:19.000

    see it like that. I just at the

    00:12:19.000 –> 00:12:21.000

    time saw it is, everybody sucked.

    00:12:23.000 –> 00:12:26.000

    And why was everybody sucking and and not

    00:12:26.000 –> 00:12:28.000

    doing what they were supposed to do? And,

    00:12:28.000 –> 00:12:29.000

    you know,

    00:12:29.000 –> 00:12:30.000

    you know,

    00:12:30.000 –> 00:12:32.000

    after a little bit came to the realization

    00:12:32.000 –> 00:12:33.000

    is

    00:12:33.000 –> 00:12:35.000

    because I sucked.

    00:12:35.000 –> 00:12:37.000

    Yeah. It looks thin. Yeah. You know, I

    00:12:37.000 –> 00:12:39.000

    sucked. That was a horror manager.

    00:12:39.000 –> 00:12:40.000

    And,

    00:12:40.000 –> 00:12:42.000

    I’d never really learned how to

    00:12:42.000 –> 00:12:43.000

    to manage.

    00:12:44.000 –> 00:12:45.000

    Right? You know, like,

    00:12:45.000 –> 00:12:47.000

    in a restaurant when you’re being trained as

    00:12:47.000 –> 00:12:49.000

    a chef, at least back then. It was,

    00:12:49.000 –> 00:12:51.000

    you know, again, it was very cutthroat. It

    00:12:51.000 –> 00:12:54.000

    was very kind of military brigade system.

    00:12:54.000 –> 00:12:57.000

    It was, you know, I’m the chef. Yes,

    00:12:57.000 –> 00:12:57.000

    chef.

    00:12:58.000 –> 00:13:00.000

    You know, if I tell you to do

    00:13:00.000 –> 00:13:00.000

    something,

    00:13:00.000 –> 00:13:02.000

    you better fucking do it and you better

    00:13:02.000 –> 00:13:04.000

    do it fast and you better do it

    00:13:04.000 –> 00:13:04.000

    right,

    00:13:05.000 –> 00:13:06.000

    to be pissed,

    00:13:06.000 –> 00:13:08.000

    you know, and you, you know, it was

    00:13:08.000 –> 00:13:09.000

    it was a lot of leading out of

    00:13:09.000 –> 00:13:12.000

    fear and and stuff. And, you know, I

    00:13:12.000 –> 00:13:15.000

    had I re read this book called Delivering

    00:13:15.000 –> 00:13:17.000

    Happiness. Have you ever read that one? Sean

    00:13:17.000 –> 00:13:18.000

    Anchor, maybe. Tony,

    00:13:19.000 –> 00:13:22.000

    Shay Okay. Who, found out I never know

    00:13:22.000 –> 00:13:24.000

    if I’m saying his last name, right? But

    00:13:24.000 –> 00:13:26.000

    founded Zapos. Oh, yeah. Yeah. Yeah. And,

    00:13:27.000 –> 00:13:31.000

    and, you know, that that just clicked all

    00:13:31.000 –> 00:13:32.000

    of a sudden. I mean, it was it

    00:13:32.000 –> 00:13:34.000

    was sometimes you read a book

    00:13:34.000 –> 00:13:35.000

    right when you need to read a book.

    00:13:35.000 –> 00:13:37.000

    Yeah. And that was that book. And it,

    00:13:38.000 –> 00:13:40.000

    then introduced me to,

    00:13:44.000 –> 00:13:45.000

    tribal leadership.

    00:13:46.000 –> 00:13:48.000

    And so tribal leadership then kind of like,

    00:13:49.000 –> 00:13:51.000

    gave that a voice, gave that a language,

    00:13:51.000 –> 00:13:52.000

    you know, and, you know, we started to

    00:13:52.000 –> 00:13:54.000

    talk about, you know,

    00:13:56.000 –> 00:13:56.000

    we.

    00:13:56.000 –> 00:14:00.000

    Right? You know, and and your language and

    00:14:00.000 –> 00:14:03.000

    and how the way you speak really kind

    00:14:03.000 –> 00:14:04.000

    of affects,

    00:14:04.000 –> 00:14:07.000

    you know, everybody around you, and it also

    00:14:07.000 –> 00:14:08.000

    affects

    00:14:08.000 –> 00:14:11.000

    the way that you’re acting. Right? So everything’s

    00:14:11.000 –> 00:14:12.000

    kind of like a language.

    00:14:13.000 –> 00:14:15.000

    And so, you know, going from eye to

    00:14:15.000 –> 00:14:18.000

    we was the biggest shift in our culture.

    00:14:19.000 –> 00:14:21.000

    And I think that’s the most the culture

    00:14:21.000 –> 00:14:23.000

    part of it’s the most applicable part across

    00:14:23.000 –> 00:14:25.000

    the board. I love that, man. Because I

    00:14:25.000 –> 00:14:26.000

    it’s so true. We talk about our firm.

    00:14:26.000 –> 00:14:28.000

    You know, so is it my firm is

    00:14:28.000 –> 00:14:30.000

    our firm and and my business partner and

    00:14:30.000 –> 00:14:31.000

    I, we’re we’re very locked in on that

    00:14:31.000 –> 00:14:33.000

    one because people wanna be a part of

    00:14:33.000 –> 00:14:34.000

    something. Right? I mean, And and at what

    00:14:34.000 –> 00:14:37.000

    point did you believe in hiring people? I

    00:14:37.000 –> 00:14:39.000

    look back at the amazing Claire back there

    00:14:39.000 –> 00:14:41.000

    who upset all this up. Hi, Claire. And,

    00:14:42.000 –> 00:14:44.000

    like, in in believing in other people and

    00:14:44.000 –> 00:14:45.000

    letting go. Right? Cause that was a big

    00:14:45.000 –> 00:14:47.000

    one for me is when you started having

    00:14:47.000 –> 00:14:48.000

    multiple teammates

    00:14:49.000 –> 00:14:51.000

    is, you know, coming from the janitor to

    00:14:51.000 –> 00:14:53.000

    the CEO, and now you’ve got all these

    00:14:53.000 –> 00:14:55.000

    people, like, at at what point was it

    00:14:55.000 –> 00:14:56.000

    for you? What was the a moment? Do

    00:14:56.000 –> 00:14:58.000

    do you recall that? Yeah. I mean, I

    00:14:58.000 –> 00:14:59.000

    think this was the

    00:15:00.000 –> 00:15:02.000

    a moment. I mean, I was so stressed

    00:15:02.000 –> 00:15:04.000

    out. I was stressed out.

    00:15:05.000 –> 00:15:06.000

    Seriously overweight,

    00:15:07.000 –> 00:15:08.000

    just

    00:15:08.000 –> 00:15:09.000

    angry.

    00:15:09.000 –> 00:15:10.000

    And,

    00:15:10.000 –> 00:15:13.000

    you know, I was just overall miserable, and

    00:15:13.000 –> 00:15:13.000

    I knew

    00:15:14.000 –> 00:15:16.000

    I think, you know, in reading this stuff,

    00:15:16.000 –> 00:15:18.000

    you knew that I had to do a

    00:15:18.000 –> 00:15:21.000

    better job at training people. Right? Yeah. And,

    00:15:22.000 –> 00:15:25.000

    you know, it’s started. It started with me,

    00:15:25.000 –> 00:15:27.000

    but then, you know, as we kind of

    00:15:27.000 –> 00:15:29.000

    started to come together as a group, we

    00:15:29.000 –> 00:15:31.000

    realized that if we can

    00:15:31.000 –> 00:15:33.000

    train people the right way,

    00:15:34.000 –> 00:15:35.000

    you know, and if we can,

    00:15:36.000 –> 00:15:38.000

    instill our values,

    00:15:38.000 –> 00:15:39.000

    across everybody,

    00:15:40.000 –> 00:15:43.000

    then everybody can kind of be thought leaders.

    00:15:43.000 –> 00:15:45.000

    Everybody can kind of start to make their

    00:15:45.000 –> 00:15:47.000

    own decisions based on those

    00:15:47.000 –> 00:15:50.000

    values. Right? And and I think that that’s

    00:15:50.000 –> 00:15:52.000

    the real key. It was kind of like

    00:15:52.000 –> 00:15:53.000

    distilling our core values,

    00:15:53.000 –> 00:15:56.000

    figuring out what made us tick. Yeah. And

    00:15:56.000 –> 00:15:59.000

    then maybe how to teach people how to

    00:15:59.000 –> 00:16:01.000

    think like that. Do you articulate those values

    00:16:01.000 –> 00:16:02.000

    to people? Like, would would they be able

    00:16:02.000 –> 00:16:03.000

    to say, hey, maybe they’re on the wall

    00:16:03.000 –> 00:16:05.000

    or whatever? Like, They’re they’re not on the

    00:16:05.000 –> 00:16:07.000

    wall. We we’d we’d do our Brett. And

    00:16:07.000 –> 00:16:10.000

    we we keep it pretty Brett simple. We

    00:16:10.000 –> 00:16:11.000

    only have five

    00:16:11.000 –> 00:16:13.000

    five core values.

    00:16:13.000 –> 00:16:15.000

    So That’s awesome. Yeah. But they can articulate

    00:16:15.000 –> 00:16:17.000

    those, which is a big deal. So how

    00:16:17.000 –> 00:16:18.000

    how do you then adapt to change? So

    00:16:18.000 –> 00:16:20.000

    that was a change. Right? Now, hey, I’m

    00:16:20.000 –> 00:16:22.000

    moving forward. I’ve got these amazing people. I’m

    00:16:22.000 –> 00:16:24.000

    a be a better boss. How did you

    00:16:24.000 –> 00:16:26.000

    adapt to change now to take it to

    00:16:26.000 –> 00:16:28.000

    the level you’ve taken it to today? Yeah.

    00:16:28.000 –> 00:16:30.000

    I think that was kind of a one

    00:16:30.000 –> 00:16:31.000

    foot in front of the other. You know,

    00:16:31.000 –> 00:16:33.000

    I think I came back from, you know,

    00:16:33.000 –> 00:16:35.000

    I at that time, I was on this

    00:16:35.000 –> 00:16:37.000

    long Gilliland,

    00:16:37.000 –> 00:16:38.000

    came back from this trip, you know, just

    00:16:38.000 –> 00:16:41.000

    charged, right? And, you know, let’s go. We’re

    00:16:41.000 –> 00:16:43.000

    gonna change everything overnight.

    00:16:45.000 –> 00:16:46.000

    And, you know, quickly realized

    00:16:47.000 –> 00:16:48.000

    that that

    00:16:48.000 –> 00:16:51.000

    that doesn’t happen. Yep. In fact, I think

    00:16:51.000 –> 00:16:54.000

    when I told her now director of service,

    00:16:55.000 –> 00:16:57.000

    but she was a a server at the

    00:16:57.000 –> 00:16:58.000

    time. I told her that we were, you

    00:16:58.000 –> 00:17:01.000

    know, gonna be making these changes. She just

    00:17:01.000 –> 00:17:04.000

    laughed. Yeah. She Right? I believe when I

    00:17:04.000 –> 00:17:05.000

    see it, dude.

    00:17:05.000 –> 00:17:07.000

    Absolutely. And rightly so. Right? You know? But

    00:17:07.000 –> 00:17:08.000

    I think you gotta show up every day.

    00:17:08.000 –> 00:17:10.000

    Right? I mean, that’s the thing I think

    00:17:10.000 –> 00:17:12.000

    about when growing a business is even on

    00:17:12.000 –> 00:17:14.000

    the days you don’t wanna show up, you

    00:17:14.000 –> 00:17:15.000

    show up. And you gotta walk the walk,

    00:17:15.000 –> 00:17:16.000

    you know.

    00:17:17.000 –> 00:17:19.000

    Yeah. That’s amazing. So, again, change, talk about

    00:17:19.000 –> 00:17:21.000

    COVID, man. That that had to be of

    00:17:21.000 –> 00:17:23.000

    any business that had to be one of

    00:17:23.000 –> 00:17:26.000

    the biggest people, I think, in hospitality, to

    00:17:26.000 –> 00:17:28.000

    make a change, right, during all that. What

    00:17:28.000 –> 00:17:29.000

    what did you learn

    00:17:29.000 –> 00:17:31.000

    as a leader, as an owner, as an

    00:17:31.000 –> 00:17:31.000

    entrepreneur,

    00:17:31.000 –> 00:17:33.000

    as a dad? Like, what did you learn

    00:17:33.000 –> 00:17:36.000

    during that time frame? In COVID? Yeah. Oh

    00:17:36.000 –> 00:17:37.000

    my god.

    00:17:39.000 –> 00:17:41.000

    God, that was really horrible. Wasn’t it? Yeah.

    00:17:42.000 –> 00:17:44.000

    No. I, you know, I think we were

    00:17:44.000 –> 00:17:44.000

    fortunately

    00:17:47.000 –> 00:17:50.000

    you know, hitting hitting peak culture

    00:17:50.000 –> 00:17:52.000

    at that time, which was awesome because it

    00:17:52.000 –> 00:17:53.000

    really

    00:17:54.000 –> 00:17:55.000

    You know, it really no. I really mean

    00:17:55.000 –> 00:17:58.000

    it was awesome because it it really,

    00:17:58.000 –> 00:18:01.000

    everybody was working so well together.

    00:18:02.000 –> 00:18:04.000

    And I think we needed that. Right? We

    00:18:04.000 –> 00:18:06.000

    needed that to get through. We needed everybody

    00:18:06.000 –> 00:18:09.000

    kind of, you know, firing on all cylinders

    00:18:09.000 –> 00:18:11.000

    thinking about everybody else. And,

    00:18:12.000 –> 00:18:15.000

    you know, thinking about ourselves is is one

    00:18:15.000 –> 00:18:17.000

    large team. And I think that’s what really,

    00:18:17.000 –> 00:18:19.000

    you know, if if if COVID taught me

    00:18:19.000 –> 00:18:21.000

    anything is that that works.

    00:18:21.000 –> 00:18:24.000

    Yeah. You know, and that that’s really important.

    00:18:24.000 –> 00:18:26.000

    And you saw, I think a lot of

    00:18:26.000 –> 00:18:28.000

    other businesses, all of a sudden, trying to

    00:18:28.000 –> 00:18:29.000

    kinda scramble,

    00:18:30.000 –> 00:18:32.000

    you know, to to work on this culture

    00:18:32.000 –> 00:18:33.000

    thing,

    00:18:33.000 –> 00:18:36.000

    when all their employees left, you know, and

    00:18:36.000 –> 00:18:38.000

    I think we were in a great great

    00:18:38.000 –> 00:18:38.000

    position,

    00:18:39.000 –> 00:18:41.000

    because of that. Yeah. It’s funny you talk

    00:18:41.000 –> 00:18:44.000

    about that culture is during COVID for us,

    00:18:44.000 –> 00:18:46.000

    it was, you know, being in the finance

    00:18:46.000 –> 00:18:47.000

    world. We were able to obviously have conference

    00:18:47.000 –> 00:18:48.000

    calls and Zoom calls and do a lot

    00:18:48.000 –> 00:18:50.000

    of stuff with clients, but,

    00:18:50.000 –> 00:18:52.000

    you know, as a as a leader, we

    00:18:52.000 –> 00:18:53.000

    had to make a decision that people weren’t

    00:18:53.000 –> 00:18:55.000

    gonna come in the office Gilliland by about

    00:18:55.000 –> 00:18:57.000

    July, I think it was July of twenty

    00:18:57.000 –> 00:18:58.000

    twenty. So only three or four months into

    00:18:58.000 –> 00:19:01.000

    this, our culture said to us,

    00:19:01.000 –> 00:19:02.000

    we wanna be back together.

    00:19:03.000 –> 00:19:04.000

    You know, and so it’s like it was

    00:19:04.000 –> 00:19:06.000

    starting to have a negative effect by not

    00:19:06.000 –> 00:19:07.000

    being together on us. Right? And so it

    00:19:07.000 –> 00:19:08.000

    was cool to be able to make that

    00:19:08.000 –> 00:19:11.000

    change and be like, alright. Signed this form

    00:19:11.000 –> 00:19:12.000

    every day. We’re not taking responsibility to show

    00:19:12.000 –> 00:19:14.000

    up and get sick because nobody knew at

    00:19:14.000 –> 00:19:16.000

    that time. And Yeah. People started showing back

    00:19:16.000 –> 00:19:18.000

    up, and it was amazing how that culture

    00:19:18.000 –> 00:19:20.000

    and those values and that connection was super

    00:19:20.000 –> 00:19:22.000

    important to people Yeah. That made our our

    00:19:22.000 –> 00:19:24.000

    culture start to go in in the right

    00:19:24.000 –> 00:19:27.000

    direction again, which was a big moment. Yeah.

    00:19:27.000 –> 00:19:29.000

    I think kinda let everybody take it the

    00:19:29.000 –> 00:19:29.000

    way they

    00:19:30.000 –> 00:19:32.000

    they were ready to take it. Yeah. Right?

    00:19:32.000 –> 00:19:34.000

    You know, I think there were people that

    00:19:34.000 –> 00:19:35.000

    were ready to come back and

    00:19:36.000 –> 00:19:39.000

    and and work, and we all kind of,

    00:19:39.000 –> 00:19:41.000

    you know, did that. And we tried to

    00:19:41.000 –> 00:19:44.000

    do that in the safest way possible, and

    00:19:44.000 –> 00:19:44.000

    and,

    00:19:45.000 –> 00:19:46.000

    you know, worked a lot with, you know,

    00:19:46.000 –> 00:19:50.000

    a lot of the community leaders, the doctors

    00:19:50.000 –> 00:19:51.000

    in the area that were kind of advising

    00:19:51.000 –> 00:19:54.000

    us and in in giving us good intel

    00:19:54.000 –> 00:19:56.000

    on on how we could maybe do it

    00:19:56.000 –> 00:19:57.000

    more safely

    00:19:58.000 –> 00:20:00.000

    and, trying to help our friends do the

    00:20:00.000 –> 00:20:01.000

    exact same things.

    00:20:01.000 –> 00:20:03.000

    And, you know, I think,

    00:20:04.000 –> 00:20:05.000

    again, we we we had a lot of

    00:20:05.000 –> 00:20:07.000

    voices on the team, and,

    00:20:08.000 –> 00:20:10.000

    we all worked together really well to kind

    00:20:10.000 –> 00:20:11.000

    of push ourselves

    00:20:12.000 –> 00:20:15.000

    through a really, really rough time. So on

    00:20:15.000 –> 00:20:16.000

    the adapting to change,

    00:20:17.000 –> 00:20:18.000

    talk about needs. You you’ve talked about the

    00:20:18.000 –> 00:20:20.000

    restaurant. And and you decided to close it

    00:20:20.000 –> 00:20:21.000

    when it was

    00:20:22.000 –> 00:20:24.000

    booming. Right? Successful. And so, again, last night,

    00:20:24.000 –> 00:20:26.000

    I’m doing my work. I’m researching you. And

    00:20:26.000 –> 00:20:27.000

    I know the story. Right? I was in

    00:20:27.000 –> 00:20:29.000

    St. That happened and and like, hey, there’s

    00:20:29.000 –> 00:20:31.000

    a successful restaurant close, and you normally hear

    00:20:31.000 –> 00:20:33.000

    the other way. Right? So it’s a head

    00:20:33.000 –> 00:20:35.000

    scratcher as a business leader. This thing’s working

    00:20:35.000 –> 00:20:37.000

    the guy had the guts to go out

    00:20:37.000 –> 00:20:39.000

    there and close a successful restaurant.

    00:20:39.000 –> 00:20:41.000

    Walk me through that. What the hell was

    00:20:41.000 –> 00:20:43.000

    going on in your mind when that happened?

    00:20:44.000 –> 00:20:47.000

    You know, I think Nish was always tough.

    00:20:47.000 –> 00:20:50.000

    Right? And Nish was a very tough restaurant

    00:20:50.000 –> 00:20:51.000

    to

    00:20:51.000 –> 00:20:54.000

    operate. And, you know, we started in two

    00:20:54.000 –> 00:20:56.000

    thousand five, and I think we

    00:20:56.000 –> 00:20:59.000

    closed it in in what, two thousand, and,

    00:21:00.000 –> 00:21:01.000

    seventeen.

    00:21:02.000 –> 00:21:04.000

    You know, so that that’s a very long

    00:21:04.000 –> 00:21:06.000

    run for that restaurant. It was a very

    00:21:06.000 –> 00:21:06.000

    personal

    00:21:07.000 –> 00:21:08.000

    restaurant.

    00:21:08.000 –> 00:21:09.000

    And, you know, I know

    00:21:10.000 –> 00:21:12.000

    that I had just passed the reins off

    00:21:12.000 –> 00:21:15.000

    in two thousand fifteen as chef to Nate

    00:21:15.000 –> 00:21:19.000

    Hariford, who now is the successful chicken scratch

    00:21:19.000 –> 00:21:19.000

    restaurant.

    00:21:22.000 –> 00:21:23.000

    And I just

    00:21:24.000 –> 00:21:26.000

    You know, it was it was

    00:21:26.000 –> 00:21:28.000

    it was it’s such a good point that

    00:21:28.000 –> 00:21:29.000

    I never really wanted this this restaurant

    00:21:33.000 –> 00:21:36.000

    to start falling backwards. Yep. And I never

    00:21:36.000 –> 00:21:38.000

    wanted to, you know, be ten years down

    00:21:38.000 –> 00:21:39.000

    the road from there

    00:21:41.000 –> 00:21:44.000

    with everybody being like, oh, yeah. There’s there’s

    00:21:44.000 –> 00:21:46.000

    niche. It’s still there.

    00:21:46.000 –> 00:21:48.000

    You know, like Same old thing. Not the

    00:21:48.000 –> 00:21:50.000

    hot spot anymore or whatever. You know, I

    00:21:50.000 –> 00:21:53.000

    just I I I wanted it to, you

    00:21:53.000 –> 00:21:55.000

    know, I wanted the legacy of niche,

    00:21:56.000 –> 00:21:58.000

    you know, to, to end right there. It

    00:21:58.000 –> 00:22:00.000

    was kinda like that. That moment. We had

    00:22:00.000 –> 00:22:02.000

    won the James Beard award two years before.

    00:22:03.000 –> 00:22:04.000

    It was just kind of

    00:22:05.000 –> 00:22:07.000

    it just felt like that time. Yeah.

    00:22:07.000 –> 00:22:09.000

    Well, take some guts, man. Well, I don’t

    00:22:09.000 –> 00:22:11.000

    know if it’s guts here. Just so we’re

    00:22:11.000 –> 00:22:12.000

    always here. I I think it it is

    00:22:12.000 –> 00:22:14.000

    amazing, but it but you’re right. It’s like

    00:22:14.000 –> 00:22:15.000

    you were talking about our, you know, you

    00:22:15.000 –> 00:22:16.000

    have a senior, I have a senior.

    00:22:16.000 –> 00:22:18.000

    Is it’d be like holding our kids back,

    00:22:18.000 –> 00:22:20.000

    right, not letting them go. And I think

    00:22:20.000 –> 00:22:22.000

    your decision to close that was probably has

    00:22:22.000 –> 00:22:23.000

    catapulted you into another level of belief

    00:22:26.000 –> 00:22:28.000

    growth and expectations. Would you agree with that?

    00:22:28.000 –> 00:22:30.000

    Yeah. And I think, you know, it’s just

    00:22:30.000 –> 00:22:33.000

    kind of it’s it’s allowed us to change

    00:22:34.000 –> 00:22:36.000

    what we do and what I do specifically

    00:22:36.000 –> 00:22:38.000

    Yep. For the company, you know, as opposed

    00:22:38.000 –> 00:22:39.000

    to, you know, being on the line or

    00:22:39.000 –> 00:22:40.000

    or whatever on on

    00:22:42.000 –> 00:22:44.000

    such a regular basis,

    00:22:45.000 –> 00:22:47.000

    and kind of, you know, traveling to represent

    00:22:47.000 –> 00:22:49.000

    niche around the country, which I was doing

    00:22:49.000 –> 00:22:50.000

    all the time.

    00:22:51.000 –> 00:22:53.000

    You know, this allowed me to kind of

    00:22:53.000 –> 00:22:54.000

    really be the CEO

    00:22:55.000 –> 00:22:57.000

    of the company. Yeah. And I actually

    00:22:57.000 –> 00:22:59.000

    do the things that I needed to do

    00:22:59.000 –> 00:23:01.000

    to to grow the company and to, you

    00:23:01.000 –> 00:23:02.000

    know,

    00:23:03.000 –> 00:23:05.000

    give back to our investors and and

    00:23:05.000 –> 00:23:07.000

    and help us Brett to the next level.

    00:23:07.000 –> 00:23:09.000

    How hard was it for you to leave

    00:23:09.000 –> 00:23:11.000

    the kitchen and get into, again, the the

    00:23:11.000 –> 00:23:13.000

    boardroom, if you will, how hard was that

    00:23:13.000 –> 00:23:14.000

    for you? It’s still hard.

    00:23:15.000 –> 00:23:17.000

    Yeah. That’s your passion. That’s your baby. I

    00:23:17.000 –> 00:23:20.000

    I enjoy cooking. I really do. And,

    00:23:21.000 –> 00:23:23.000

    I wouldn’t say I’m the best CEO in

    00:23:23.000 –> 00:23:23.000

    the world

    00:23:24.000 –> 00:23:26.000

    You know, I’m I I know there there’s

    00:23:26.000 –> 00:23:28.000

    there’s far better than than me out there.

    00:23:28.000 –> 00:23:31.000

    I’m constantly trying, but, you know, it it’s

    00:23:31.000 –> 00:23:33.000

    tough to to step away and just kind

    00:23:33.000 –> 00:23:35.000

    of do what you need to do at

    00:23:35.000 –> 00:23:37.000

    the time versus what you want to do

    00:23:37.000 –> 00:23:40.000

    at the time. So talk about building brand.

    00:23:40.000 –> 00:23:42.000

    Obviously, the the the niche group, because there

    00:23:42.000 –> 00:23:44.000

    are heavy restaurants total are there right now?

    00:23:44.000 –> 00:23:44.000

    God.

    00:23:45.000 –> 00:23:47.000

    Well, we have some shifting going on right

    00:23:47.000 –> 00:23:49.000

    now. So it’s it’s messing with my car

    00:23:49.000 –> 00:23:51.000

    at the end of January. A little bit.

    00:23:51.000 –> 00:23:54.000

    You know, we’ve, cinder house, has closed.

    00:23:56.000 –> 00:23:58.000

    And Rockwell. It’s my favorite chicken sandwich downtown

    00:23:58.000 –> 00:24:00.000

    here. So the period period? Yeah.

    00:24:01.000 –> 00:24:02.000

    I’m sorry. I don’t know what that is,

    00:24:02.000 –> 00:24:03.000

    but it’s some good stuff. I do a

    00:24:03.000 –> 00:24:06.000

    meeting there once a quarter. Yeah. Every quarter,

    00:24:06.000 –> 00:24:08.000

    I do a meeting there, an off-site retreat.

    00:24:08.000 –> 00:24:10.000

    So I anybody listening. Take your team off-site.

    00:24:10.000 –> 00:24:11.000

    You go somewhere. You learn. You you think

    00:24:11.000 –> 00:24:12.000

    you strategize.

    00:24:13.000 –> 00:24:14.000

    We always went there, and that’s a chicken

    00:24:14.000 –> 00:24:16.000

    sandwich I had every time. Yeah. No. I

    00:24:16.000 –> 00:24:18.000

    s senator I was one of my favorite

    00:24:18.000 –> 00:24:19.000

    places.

    00:24:20.000 –> 00:24:22.000

    But, you know, it it’s business. We,

    00:24:23.000 –> 00:24:25.000

    you know, we had a five year contract

    00:24:25.000 –> 00:24:26.000

    and,

    00:24:26.000 –> 00:24:28.000

    you know, they’re owned by,

    00:24:29.000 –> 00:24:31.000

    Caesar’s Palace, Okay. And, you know, they wanna

    00:24:31.000 –> 00:24:33.000

    do something, I think, a little more bagasse.

    00:24:34.000 –> 00:24:36.000

    And, you know, it’s not your style.

    00:24:37.000 –> 00:24:39.000

    Well, I, you know, I it’s also just

    00:24:39.000 –> 00:24:41.000

    not me. I’m not I’m not from Vegas.

    00:24:41.000 –> 00:24:43.000

    You know, I am not a Vegas restaurant.

    00:24:43.000 –> 00:24:44.000

    Oh, it’s funny.

    00:24:45.000 –> 00:24:47.000

    But a brands for what strategies,

    00:24:47.000 –> 00:24:49.000

    maybe mindset, thoughts do you have when you

    00:24:49.000 –> 00:24:52.000

    think about your brands, you name your brands,

    00:24:52.000 –> 00:24:54.000

    you design your brands, what what does that

    00:24:54.000 –> 00:24:56.000

    look like? What’s that process look like for

    00:24:56.000 –> 00:24:56.000

    you?

    00:24:57.000 –> 00:24:59.000

    Yeah. So I a lot of research,

    00:25:00.000 –> 00:25:02.000

    you know, we really wanna kind of dive

    00:25:02.000 –> 00:25:02.000

    into

    00:25:03.000 –> 00:25:04.000

    that world,

    00:25:04.000 –> 00:25:07.000

    whatever that might be. And,

    00:25:07.000 –> 00:25:10.000

    you know, so for the, you know, Craft

    00:25:10.000 –> 00:25:13.000

    cocktail world. Fortunately, it’s one that we’ve been

    00:25:13.000 –> 00:25:15.000

    in for a long time because

    00:25:15.000 –> 00:25:18.000

    taste, you know, was one of the

    00:25:19.000 –> 00:25:21.000

    one of the, you know, kind of original

    00:25:21.000 –> 00:25:23.000

    craft cocktail bars in the country. I mean,

    00:25:23.000 –> 00:25:26.000

    there was, you know, there was a couple

    00:25:26.000 –> 00:25:28.000

    dozen at the time that we that we

    00:25:28.000 –> 00:25:29.000

    opened. So,

    00:25:30.000 –> 00:25:34.000

    really kind of immersing ourselves in that experience

    00:25:34.000 –> 00:25:36.000

    and just kinda going through all the details,

    00:25:36.000 –> 00:25:38.000

    you know, what What what does the menu

    00:25:38.000 –> 00:25:40.000

    look like? What do people

    00:25:40.000 –> 00:25:43.000

    really enjoy? What do people want?

    00:25:43.000 –> 00:25:45.000

    Is this a, you know, luxurious

    00:25:45.000 –> 00:25:47.000

    experience, or is it a kind of divey

    00:25:47.000 –> 00:25:50.000

    experience? Is this, you know, which this is

    00:25:50.000 –> 00:25:50.000

    decidedly

    00:25:51.000 –> 00:25:52.000

    luxurious?

    00:25:53.000 –> 00:25:54.000

    Know, how do we want the service to

    00:25:54.000 –> 00:25:56.000

    be? How do we want the

    00:25:56.000 –> 00:25:58.000

    the servers to

    00:25:58.000 –> 00:26:01.000

    to dress? How do we want

    00:26:02.000 –> 00:26:04.000

    the ice to look. What is the lighting?

    00:26:04.000 –> 00:26:06.000

    You know, I mean, there’s we we try

    00:26:06.000 –> 00:26:08.000

    to really dive into every little piece

    00:26:10.000 –> 00:26:12.000

    of that restaurant in that genre,

    00:26:13.000 –> 00:26:15.000

    to try to get it right. Big guys

    00:26:15.000 –> 00:26:16.000

    are little eyes for the bourbon.

    00:26:17.000 –> 00:26:20.000

    For me, no ice. No ice. Yeah.

    00:26:20.000 –> 00:26:22.000

    But, you know,

    00:26:22.000 –> 00:26:25.000

    for if I’m drinking gin and soda,

    00:26:26.000 –> 00:26:28.000

    I have a thing where I actually don’t

    00:26:28.000 –> 00:26:30.000

    like the big ice cube because I kind

    00:26:30.000 –> 00:26:32.000

    of want it to to keep melting a

    00:26:32.000 –> 00:26:35.000

    little bit. Yeah. I think the big ice

    00:26:35.000 –> 00:26:37.000

    has its place. Yeah. You know,

    00:26:37.000 –> 00:26:39.000

    when you don’t want any dilution, you just

    00:26:39.000 –> 00:26:41.000

    want it kind of cold.

    00:26:41.000 –> 00:26:43.000

    But if you wanna kinda dilute it, I

    00:26:43.000 –> 00:26:45.000

    like the, I like the little eyes. I’m

    00:26:45.000 –> 00:26:47.000

    a big ice guy in the bourbon. Yeah.

    00:26:47.000 –> 00:26:48.000

    Not that you really care, but,

    00:26:50.000 –> 00:26:50.000

    so,

    00:26:51.000 –> 00:26:52.000

    locations. So I think for me, we have

    00:26:52.000 –> 00:26:54.000

    eight office locations, and I think, you know,

    00:26:54.000 –> 00:26:56.000

    the hardest part is when you had one,

    00:26:56.000 –> 00:26:57.000

    you could walk to go get a cup

    00:26:57.000 –> 00:26:59.000

    of water and and touch everybody in your

    00:26:59.000 –> 00:27:02.000

    Right? Now with eight locations, you can’t do

    00:27:02.000 –> 00:27:03.000

    that. And you may go months, right, without

    00:27:03.000 –> 00:27:06.000

    seeing somebody. So how do you, one,

    00:27:06.000 –> 00:27:09.000

    touch everybody in in the company, but number

    00:27:09.000 –> 00:27:12.000

    two, how do you, expect the the customer

    00:27:12.000 –> 00:27:14.000

    service to be this, not necessarily the same,

    00:27:14.000 –> 00:27:16.000

    but high value, high customer service at all

    00:27:16.000 –> 00:27:17.000

    the locations?

    00:27:17.000 –> 00:27:19.000

    Yeah. I mean, number one, your manager is

    00:27:19.000 –> 00:27:22.000

    everything. Yeah. Right. Your your GM

    00:27:23.000 –> 00:27:23.000

    is

    00:27:24.000 –> 00:27:26.000

    is the place. You know, whether you whether

    00:27:26.000 –> 00:27:28.000

    whether you think you’re the place or or

    00:27:28.000 –> 00:27:29.000

    not, like that your

    00:27:30.000 –> 00:27:32.000

    your GM is is the person for better

    00:27:32.000 –> 00:27:35.000

    or worse. So, you know, hiring that person’s

    00:27:35.000 –> 00:27:36.000

    huge.

    00:27:38.000 –> 00:27:39.000

    You know, I think always trying to keep

    00:27:39.000 –> 00:27:40.000

    communication

    00:27:40.000 –> 00:27:42.000

    channels open somehow.

    00:27:42.000 –> 00:27:44.000

    Something that we’ve always kind of worked on

    00:27:44.000 –> 00:27:46.000

    and, you know, we’ve we’ve used to different

    00:27:46.000 –> 00:27:48.000

    things like the local company here, Bonfire,

    00:27:50.000 –> 00:27:52.000

    or even just kinda like WhatsApp threads Mhmm.

    00:27:53.000 –> 00:27:55.000

    Stuff like that to really try to

    00:27:55.000 –> 00:27:57.000

    to keep that connection

    00:27:58.000 –> 00:28:00.000

    going. You know? So even if you it,

    00:28:00.000 –> 00:28:02.000

    you know, be there in person. Like, for

    00:28:02.000 –> 00:28:02.000

    instance,

    00:28:02.000 –> 00:28:05.000

    Nashville, I I can only get there. Usually

    00:28:05.000 –> 00:28:08.000

    for one week, every five weeks. It used

    00:28:08.000 –> 00:28:10.000

    to be once a month. Now it’s every

    00:28:10.000 –> 00:28:10.000

    five weeks.

    00:28:12.000 –> 00:28:14.000

    You know, so you you still have to

    00:28:14.000 –> 00:28:16.000

    kind of keep some dialogue. And so you

    00:28:16.000 –> 00:28:18.000

    know, and I’ll I’ll go through different things

    00:28:18.000 –> 00:28:21.000

    where I’ll set up, one on ones, you

    00:28:21.000 –> 00:28:24.000

    know, phone calls or group phone calls with

    00:28:24.000 –> 00:28:27.000

    different people to try to again, start talking

    00:28:27.000 –> 00:28:28.000

    about

    00:28:28.000 –> 00:28:31.000

    food, talk about dishes. Let’s talk about wine.

    00:28:32.000 –> 00:28:34.000

    Let’s talk about service. Let’s talk about finance.

    00:28:34.000 –> 00:28:36.000

    Yeah. You know, so try to connect with

    00:28:36.000 –> 00:28:38.000

    people at different levels

    00:28:38.000 –> 00:28:41.000

    at different times too. So I don’t want

    00:28:41.000 –> 00:28:42.000

    it to always be like,

    00:28:42.000 –> 00:28:45.000

    just me calling about why the P and

    00:28:45.000 –> 00:28:46.000

    L list sucks.

    00:28:46.000 –> 00:28:48.000

    But, you know, I want it to be

    00:28:48.000 –> 00:28:50.000

    like, yo, you know, let’s let’s talk about

    00:28:50.000 –> 00:28:53.000

    Amelia Romagna. Yeah. Let’s talk about food and

    00:28:53.000 –> 00:28:56.000

    How how much do you let them decide

    00:28:56.000 –> 00:28:57.000

    what’s on the menu?

    00:28:57.000 –> 00:28:59.000

    A lot. You have a lot

    00:29:00.000 –> 00:29:01.000

    lot of leeway.

    00:29:02.000 –> 00:29:05.000

    You know, again, you’re you’re hiring professionals Gilliland,

    00:29:06.000 –> 00:29:07.000

    you know, I think

    00:29:07.000 –> 00:29:10.000

    honesty is one of our core values.

    00:29:10.000 –> 00:29:13.000

    And I think that’s where, you know, we

    00:29:13.000 –> 00:29:15.000

    get the these conversations going. Right? You know,

    00:29:15.000 –> 00:29:18.000

    we we’re all very honest with each other

    00:29:18.000 –> 00:29:19.000

    about what’s working.

    00:29:19.000 –> 00:29:23.000

    What’s not working, what’s good, what’s not good.

    00:29:23.000 –> 00:29:25.000

    You know, we added hospitality

    00:29:26.000 –> 00:29:26.000

    into those,

    00:29:28.000 –> 00:29:30.000

    core values because I think, you know, in

    00:29:30.000 –> 00:29:32.000

    the early days, I was not so nice

    00:29:32.000 –> 00:29:34.000

    about how honest I was Yeah. About everything.

    00:29:34.000 –> 00:29:35.000

    More delivery.

    00:29:36.000 –> 00:29:36.000

    Yeah.

    00:29:37.000 –> 00:29:39.000

    Yeah. Way better delivery. And

    00:29:39.000 –> 00:29:42.000

    Working on your side. Yeah. But, you know,

    00:29:42.000 –> 00:29:44.000

    but it You know, when we when we

    00:29:44.000 –> 00:29:46.000

    first shifted our culture and we were trying

    00:29:46.000 –> 00:29:48.000

    to kinda, like, soften the culture,

    00:29:49.000 –> 00:29:51.000

    like, that honesty piece started to go away

    00:29:51.000 –> 00:29:52.000

    for a little bit. And that what we

    00:29:52.000 –> 00:29:53.000

    realized how

    00:29:54.000 –> 00:29:54.000

    crucial

    00:29:56.000 –> 00:29:58.000

    that piece is. And it’s really hard for

    00:29:58.000 –> 00:29:59.000

    people to

    00:30:00.000 –> 00:30:00.000

    to

    00:30:01.000 –> 00:30:03.000

    come to if they’re coming from somewhere else.

    00:30:03.000 –> 00:30:04.000

    Yep. It’s hard for them to hear all

    00:30:04.000 –> 00:30:07.000

    that honesty, and it’s hard for them to

    00:30:07.000 –> 00:30:07.000

    give

    00:30:07.000 –> 00:30:10.000

    all that honesty. But, yeah, I think that

    00:30:10.000 –> 00:30:11.000

    piece is critical

    00:30:11.000 –> 00:30:12.000

    when you have multiple.

    00:30:13.000 –> 00:30:15.000

    Yeah. The feedback’s big. Gilliland if you’re not

    00:30:15.000 –> 00:30:17.000

    opening the feedback as a leader, they’re not

    00:30:17.000 –> 00:30:18.000

    gonna they’re not gonna bring it up to

    00:30:18.000 –> 00:30:20.000

    you as well. Yeah. No. Which is tough.

    00:30:20.000 –> 00:30:22.000

    If you gotta it’s a this is

    00:30:22.000 –> 00:30:24.000

    a fair game over here, you know, this

    00:30:24.000 –> 00:30:26.000

    is, when when you say we,

    00:30:27.000 –> 00:30:29.000

    you know, that means that everybody should be

    00:30:29.000 –> 00:30:33.000

    honest. Yeah. You know, if you’re crappy CEO

    00:30:33.000 –> 00:30:35.000

    and somebody wants to tell you, you know,

    00:30:35.000 –> 00:30:38.000

    why you gotta listen. Yeah. Yeah. And not

    00:30:38.000 –> 00:30:40.000

    respond. Right? Listen is not response.

    00:30:41.000 –> 00:30:42.000

    So if I followed you around, my boy

    00:30:42.000 –> 00:30:44.000

    Matt over here follows you around with cameras,

    00:30:44.000 –> 00:30:46.000

    let’s say, for, you know, the next week.

    00:30:46.000 –> 00:30:48.000

    What what am I gonna see day in

    00:30:48.000 –> 00:30:49.000

    and day out

    00:30:49.000 –> 00:30:51.000

    that that Gerard Craft is not missing.

    00:30:52.000 –> 00:30:54.000

    That I am not missing. Yeah. Like, are

    00:30:54.000 –> 00:30:56.000

    there daily habits for you that are, like,

    00:30:56.000 –> 00:30:57.000

    kinda non negotiables?

    00:30:59.000 –> 00:30:59.000

    Coffee,

    00:31:00.000 –> 00:31:03.000

    a lot of coffee. I have to have

    00:31:03.000 –> 00:31:05.000

    three cups of coffee before I do anything

    00:31:06.000 –> 00:31:07.000

    in the day.

    00:31:09.000 –> 00:31:10.000

    You know, I

    00:31:10.000 –> 00:31:13.000

    go through every single morning and and check

    00:31:13.000 –> 00:31:14.000

    the shift notes.

    00:31:14.000 –> 00:31:16.000

    And so I see, you know, what happened

    00:31:16.000 –> 00:31:18.000

    in every single restaurant the night before

    00:31:19.000 –> 00:31:22.000

    from sales to to, you know,

    00:31:23.000 –> 00:31:25.000

    who might be in that we know, what

    00:31:25.000 –> 00:31:26.000

    kind of regulars we’re in,

    00:31:27.000 –> 00:31:28.000

    you know, anything bad that happened

    00:31:29.000 –> 00:31:30.000

    in that service.

    00:31:30.000 –> 00:31:32.000

    Oh, they making notes that, you know, John

    00:31:32.000 –> 00:31:34.000

    and Sally were in and they’re gonna be

    00:31:34.000 –> 00:31:37.000

    okay. So that just shows up Yep. So

    00:31:37.000 –> 00:31:39.000

    it it at the end of every night

    00:31:39.000 –> 00:31:41.000

    or end of every shift,

    00:31:42.000 –> 00:31:45.000

    each manager puts in their shift notes. And

    00:31:45.000 –> 00:31:47.000

    so, again, that goes sales, that goes,

    00:31:47.000 –> 00:31:49.000

    you know, and just what happened. Yeah. You

    00:31:49.000 –> 00:31:51.000

    know, give me give me a synopsis

    00:31:52.000 –> 00:31:53.000

    of

    00:31:53.000 –> 00:31:54.000

    of

    00:31:54.000 –> 00:31:56.000

    what went down last night. And what does

    00:31:56.000 –> 00:31:57.000

    that do for you in that moment? Did

    00:31:57.000 –> 00:31:59.000

    do you do anything with that information? Or

    00:31:59.000 –> 00:32:01.000

    is that more of just let’s let’s watch

    00:32:01.000 –> 00:32:03.000

    this, keep eye on it, or does it

    00:32:03.000 –> 00:32:04.000

    actually change your daily,

    00:32:05.000 –> 00:32:07.000

    Yeah. Some things might need a a direct

    00:32:07.000 –> 00:32:07.000

    follow-up,

    00:32:08.000 –> 00:32:12.000

    you know, or quick quick conversation. Like, what

    00:32:12.000 –> 00:32:12.000

    the hell?

    00:32:13.000 –> 00:32:13.000

    Last night.

    00:32:15.000 –> 00:32:15.000

    You know,

    00:32:16.000 –> 00:32:18.000

    or it’s just starting to kind of see

    00:32:18.000 –> 00:32:20.000

    patterns. You know, this is where you really,

    00:32:20.000 –> 00:32:23.000

    you know, just start to get a feel

    00:32:23.000 –> 00:32:25.000

    for for what’s going on. You might say,

    00:32:25.000 –> 00:32:27.000

    Hey, I need to spend I think I

    00:32:27.000 –> 00:32:28.000

    need to spend a little more time

    00:32:29.000 –> 00:32:31.000

    in this restaurant. Right? I need to to

    00:32:32.000 –> 00:32:34.000

    shift more of my energy over here.

    00:32:35.000 –> 00:32:37.000

    You know? Yeah. So I think that that

    00:32:37.000 –> 00:32:40.000

    always kind of like starts my day

    00:32:40.000 –> 00:32:42.000

    with the direction. Then I usually look at

    00:32:42.000 –> 00:32:43.000

    my calendar

    00:32:44.000 –> 00:32:46.000

    which I usually do right before I go

    00:32:46.000 –> 00:32:49.000

    to sleep so I can set five million

    00:32:49.000 –> 00:32:49.000

    alarms.

    00:32:51.000 –> 00:32:53.000

    Because because my memory is really, really bad.

    00:32:53.000 –> 00:32:55.000

    So I need five million alarms through the

    00:32:55.000 –> 00:32:58.000

    day to to remind me that I have

    00:32:58.000 –> 00:32:59.000

    something else

    00:32:59.000 –> 00:32:59.000

    after.

    00:33:00.000 –> 00:33:00.000

    But,

    00:33:01.000 –> 00:33:04.000

    yeah, and then I then I usually kinda

    00:33:04.000 –> 00:33:04.000

    head into

    00:33:05.000 –> 00:33:08.000

    to either my office, which is over at

    00:33:08.000 –> 00:33:09.000

    Boe wood,

    00:33:09.000 –> 00:33:11.000

    or kinda pop into one of the restaurants.

    00:33:11.000 –> 00:33:12.000

    And

    00:33:12.000 –> 00:33:13.000

    Is it exercise,

    00:33:14.000 –> 00:33:15.000

    eating? Is that a I mean, obviously, the

    00:33:15.000 –> 00:33:17.000

    restaurant whatever the heck you want. But is

    00:33:17.000 –> 00:33:18.000

    that is that to be a focus for

    00:33:18.000 –> 00:33:19.000

    you?

    00:33:19.000 –> 00:33:21.000

    Yeah. You know, so

    00:33:21.000 –> 00:33:22.000

    I try to

    00:33:23.000 –> 00:33:26.000

    work out every other day. Yep. It it

    00:33:26.000 –> 00:33:27.000

    a minimum.

    00:33:27.000 –> 00:33:29.000

    And, you know, that’s

    00:33:29.000 –> 00:33:32.000

    usually on, like, a stationary bike trainer.

    00:33:33.000 –> 00:33:35.000

    I live on some mountain bike trails. So,

    00:33:35.000 –> 00:33:37.000

    you know, when the weather’s a little nicer,

    00:33:37.000 –> 00:33:39.000

    I try to try to pop out on

    00:33:39.000 –> 00:33:41.000

    the trails. Nice.

    00:33:41.000 –> 00:33:42.000

    Get outside a little bit. But but that’s

    00:33:42.000 –> 00:33:43.000

    definitely important. And when I’m not doing

    00:33:47.000 –> 00:33:48.000

    that,

    00:33:48.000 –> 00:33:49.000

    is bad. Yeah.

    00:33:50.000 –> 00:33:51.000

    Need to get out. Need to Brett moving.

    00:33:51.000 –> 00:33:53.000

    You gotta keep your body moving. Do you

    00:33:53.000 –> 00:33:54.000

    have any of those moments? Like, I I

    00:33:54.000 –> 00:33:56.000

    hate to call them pinch me moments, but

    00:33:56.000 –> 00:33:58.000

    where you kinda you slow down and think

    00:33:58.000 –> 00:34:00.000

    about some of the things that you’re doing

    00:34:00.000 –> 00:34:02.000

    and some of the situations you find yourself

    00:34:02.000 –> 00:34:04.000

    in now from from where you’ve come from

    00:34:04.000 –> 00:34:06.000

    to where you’re at now. Because I I

    00:34:06.000 –> 00:34:07.000

    try to do that. Right? I’m like, like,

    00:34:07.000 –> 00:34:09.000

    this. For me, this is freaking cool. Like,

    00:34:09.000 –> 00:34:10.000

    this is really cool to do this. These

    00:34:10.000 –> 00:34:12.000

    are pinch me moments is what I would

    00:34:12.000 –> 00:34:13.000

    call them. Like, do you have any of

    00:34:13.000 –> 00:34:15.000

    those moments? And do you slow down and

    00:34:15.000 –> 00:34:16.000

    appreciate them enough?

    00:34:17.000 –> 00:34:18.000

    You know, I’m I’m pretty hard on myself.

    00:34:19.000 –> 00:34:19.000

    Yeah.

    00:34:20.000 –> 00:34:20.000

    So,

    00:34:21.000 –> 00:34:23.000

    you know, I I’m very grateful

    00:34:24.000 –> 00:34:26.000

    for everything. Yep.

    00:34:27.000 –> 00:34:29.000

    But, you know, I I think it’s really

    00:34:29.000 –> 00:34:31.000

    hard to kind of

    00:34:32.000 –> 00:34:32.000

    look back

    00:34:33.000 –> 00:34:35.000

    and just be like, oh, this is awesome.

    00:34:35.000 –> 00:34:38.000

    Yeah. When when something’s currently not awesome. Right?

    00:34:38.000 –> 00:34:40.000

    You’re like, you know, and there’s kind of

    00:34:40.000 –> 00:34:43.000

    always something that is currently not awesome.

    00:34:44.000 –> 00:34:44.000

    So

    00:34:45.000 –> 00:34:47.000

    every now and then, I definitely try to

    00:34:47.000 –> 00:34:48.000

    do that.

    00:34:49.000 –> 00:34:51.000

    You know, but it is tough. I I’m

    00:34:51.000 –> 00:34:53.000

    I do some stuff with,

    00:34:54.000 –> 00:34:55.000

    for team USA

    00:34:55.000 –> 00:34:57.000

    with Boku store, Oh, cool. And and those

    00:34:57.000 –> 00:35:00.000

    are usually pinch me moments because I’m like,

    00:35:00.000 –> 00:35:02.000

    oh my god. What’s going on? Thomas Keller’s

    00:35:02.000 –> 00:35:05.000

    over there? Daniel Blues’s over there. Like,

    00:35:05.000 –> 00:35:06.000

    Paul Bartelodos

    00:35:06.000 –> 00:35:09.000

    over there. Like, you know, we’re all just

    00:35:09.000 –> 00:35:12.000

    talking. And so so some sometimes, you know,

    00:35:13.000 –> 00:35:15.000

    I get in those moments where I’m like,

    00:35:15.000 –> 00:35:18.000

    I probably shouldn’t be here, but somehow I

    00:35:18.000 –> 00:35:19.000

    am.

    00:35:19.000 –> 00:35:20.000

    Yeah. Which is awesome. Can I give you

    00:35:20.000 –> 00:35:22.000

    an exercise on work? Uh-huh. Yeah. So I

    00:35:22.000 –> 00:35:24.000

    do every ninety days. I do what’s called

    00:35:24.000 –> 00:35:26.000

    a gratitude worksheet. I go are you a

    00:35:26.000 –> 00:35:27.000

    pic do you take a lot of pictures?

    00:35:27.000 –> 00:35:29.000

    Yeah. So I go through every ninety days

    00:35:29.000 –> 00:35:31.000

    the calendar quarter. So I just got done.

    00:35:31.000 –> 00:35:33.000

    I go through and look at every picture

    00:35:33.000 –> 00:35:35.000

    I took the last ninety days. And I

    00:35:35.000 –> 00:35:37.000

    actually write down in my journal, like, what

    00:35:37.000 –> 00:35:38.000

    I did. Hey, I’m sitting over here at

    00:35:38.000 –> 00:35:40.000

    this thing, right, for Team USA.

    00:35:40.000 –> 00:35:42.000

    Pretty cool. I did this. I had dinner

    00:35:42.000 –> 00:35:45.000

    with friends here. And so for me, it

    00:35:45.000 –> 00:35:47.000

    helps me every ninety days to look back

    00:35:47.000 –> 00:35:49.000

    on those things that normally I don’t look

    00:35:49.000 –> 00:35:51.000

    back on my pictures. Right? And you just

    00:35:51.000 –> 00:35:52.000

    take them and then you never look at

    00:35:52.000 –> 00:35:53.000

    them again. But what it’s helped me over

    00:35:53.000 –> 00:35:55.000

    the last four or five years, is to

    00:35:55.000 –> 00:35:57.000

    slow down to speed up, but slow down

    00:35:57.000 –> 00:35:58.000

    so I can look at all the things

    00:35:58.000 –> 00:36:00.000

    to be grateful for. And I find myself

    00:36:00.000 –> 00:36:03.000

    in moments like this, knowing I can’t wait

    00:36:03.000 –> 00:36:05.000

    to write this down on March thirty first

    00:36:05.000 –> 00:36:07.000

    that I Brett with Gerard Craft, and we

    00:36:07.000 –> 00:36:09.000

    had an awesome kick ass podcast. Right? Like,

    00:36:09.000 –> 00:36:11.000

    helps me be in the moment. So That’s

    00:36:11.000 –> 00:36:13.000

    cool. For whatever that’s worth, I should definitely

    00:36:13.000 –> 00:36:14.000

    try that. Maybe give it a shot. I’ll

    00:36:14.000 –> 00:36:16.000

    text you March thirty first and tell you

    00:36:16.000 –> 00:36:17.000

    to look at your camera.

    00:36:17.000 –> 00:36:20.000

    Any moments for you stick out where you,

    00:36:20.000 –> 00:36:22.000

    like, this failure, this this thing that wasn’t

    00:36:22.000 –> 00:36:24.000

    going well that sticks out for you that

    00:36:24.000 –> 00:36:26.000

    you wanna share that that you could share

    00:36:26.000 –> 00:36:28.000

    that had a really big moment in defining

    00:36:28.000 –> 00:36:31.000

    moment for you. Oh my god. How many

    00:36:31.000 –> 00:36:33.000

    how many failure moments do I have? You

    00:36:33.000 –> 00:36:35.000

    know, so failure is one of our core

    00:36:35.000 –> 00:36:36.000

    values. Okay.

    00:36:37.000 –> 00:36:39.000

    I love that. Yeah. Well, embracing

    00:36:39.000 –> 00:36:40.000

    it. And,

    00:36:41.000 –> 00:36:43.000

    and and not to say, you know, failing

    00:36:43.000 –> 00:36:45.000

    over and over at the same same thing,

    00:36:45.000 –> 00:36:48.000

    but But, you know, we we all really

    00:36:48.000 –> 00:36:50.000

    learn from our failures. Yep. Right? You know,

    00:36:50.000 –> 00:36:51.000

    I think,

    00:36:52.000 –> 00:36:54.000

    I I heard somebody talking recently about you

    00:36:54.000 –> 00:36:56.000

    know, kids who maybe,

    00:36:57.000 –> 00:36:59.000

    everything was easy for them in high school

    00:36:59.000 –> 00:37:00.000

    or something. Right? Like,

    00:37:01.000 –> 00:37:01.000

    you know,

    00:37:02.000 –> 00:37:03.000

    guy who, you know,

    00:37:04.000 –> 00:37:06.000

    you know, always had a date who, you

    00:37:06.000 –> 00:37:08.000

    know, captain of the football team or whatever

    00:37:08.000 –> 00:37:12.000

    often struggle later in life because they’re just

    00:37:12.000 –> 00:37:14.000

    They just never had to, like, hustle or

    00:37:14.000 –> 00:37:16.000

    figure it out to, like, get to that

    00:37:16.000 –> 00:37:18.000

    Yep. Next level. And,

    00:37:18.000 –> 00:37:20.000

    so so I think so many of the

    00:37:20.000 –> 00:37:22.000

    failures in my life So maybe maybe I’m

    00:37:22.000 –> 00:37:25.000

    more successful because I’ve failed so damn much.

    00:37:26.000 –> 00:37:28.000

    It’s like, let’s get a sky break. Yeah.

    00:37:28.000 –> 00:37:29.000

    You know, and and,

    00:37:30.000 –> 00:37:32.000

    increasingly in still do. So I think failures

    00:37:33.000 –> 00:37:33.000

    are always,

    00:37:35.000 –> 00:37:38.000

    always huge. You know, I think niche Nish

    00:37:38.000 –> 00:37:41.000

    was a huge lesson in failure.

    00:37:42.000 –> 00:37:44.000

    And, you know, I think Nish, everybody looked

    00:37:44.000 –> 00:37:46.000

    at Nish, is this, like, trajectory

    00:37:47.000 –> 00:37:49.000

    from two thousand five to, you know, James

    00:37:49.000 –> 00:37:51.000

    Beard award, Foon wine, best new chef,

    00:37:52.000 –> 00:37:54.000

    and just kind of like just kept seeing

    00:37:54.000 –> 00:37:56.000

    these things rack up.

    00:37:56.000 –> 00:37:57.000

    But I think

    00:37:59.000 –> 00:37:59.000

    definitely

    00:38:00.000 –> 00:38:01.000

    there were two times that we were

    00:38:02.000 –> 00:38:05.000

    hairs away from going out of business

    00:38:05.000 –> 00:38:07.000

    that I was talking to people in New

    00:38:07.000 –> 00:38:09.000

    York and DC about jobs.

    00:38:11.000 –> 00:38:12.000

    You know, so

    00:38:12.000 –> 00:38:14.000

    Like, I have been,

    00:38:15.000 –> 00:38:17.000

    you know, two thousand eight financial crisis.

    00:38:20.000 –> 00:38:21.000

    Was was definitely,

    00:38:22.000 –> 00:38:24.000

    you know, it was actually probably two thousand

    00:38:24.000 –> 00:38:27.000

    ten. Right? So, like, the tail and when

    00:38:27.000 –> 00:38:29.000

    everything I feel like in Saint Louis was

    00:38:29.000 –> 00:38:30.000

    was way harder.

    00:38:32.000 –> 00:38:34.000

    And they had just shut our highway down.

    00:38:35.000 –> 00:38:37.000

    Highway forty, which is like the main way

    00:38:37.000 –> 00:38:39.000

    to get to niche back then,

    00:38:40.000 –> 00:38:40.000

    and,

    00:38:41.000 –> 00:38:43.000

    and it was brutal. And, you know, I

    00:38:43.000 –> 00:38:44.000

    think working

    00:38:44.000 –> 00:38:47.000

    working our way through that, you know, taught

    00:38:47.000 –> 00:38:48.000

    us a lot. I mean, it taught me

    00:38:48.000 –> 00:38:50.000

    a lot about finance because Yep. Because I

    00:38:50.000 –> 00:38:52.000

    think I did not

    00:38:53.000 –> 00:38:54.000

    understand finances

    00:38:54.000 –> 00:38:56.000

    as well as I needed to

    00:38:56.000 –> 00:38:57.000

    at that point.

    00:38:58.000 –> 00:38:58.000

    And,

    00:38:59.000 –> 00:39:00.000

    you know, I

    00:39:00.000 –> 00:39:02.000

    you you learned so many of these lessons,

    00:39:02.000 –> 00:39:04.000

    and we call a lot of these things

    00:39:04.000 –> 00:39:05.000

    failure capital.

    00:39:06.000 –> 00:39:07.000

    And,

    00:39:08.000 –> 00:39:10.000

    you know, one one of our biggest failure

    00:39:10.000 –> 00:39:11.000

    capitals was Pirano.

    00:39:11.000 –> 00:39:15.000

    Which we’re reopening now. And it’s like this

    00:39:15.000 –> 00:39:17.000

    this stock that you have. All these failures

    00:39:17.000 –> 00:39:19.000

    are things to build on later. So Pirano

    00:39:19.000 –> 00:39:20.000

    didn’t make it downtown.

    00:39:21.000 –> 00:39:23.000

    You know, but here we are seven years

    00:39:23.000 –> 00:39:24.000

    later

    00:39:24.000 –> 00:39:26.000

    about to open, you know, in a few

    00:39:26.000 –> 00:39:28.000

    months and to pair

    00:39:28.000 –> 00:39:29.000

    with another one.

    00:39:30.000 –> 00:39:32.000

    You know, I think it’s

    00:39:33.000 –> 00:39:35.000

    sometimes things don’t happen

    00:39:35.000 –> 00:39:38.000

    the way they’re supposed to happen because of

    00:39:38.000 –> 00:39:39.000

    the time.

    00:39:39.000 –> 00:39:42.000

    Right? You know, maybe it was too soon.

    00:39:43.000 –> 00:39:46.000

    Or something like that, you know. So I

    00:39:46.000 –> 00:39:48.000

    don’t know. I stack all my failures

    00:39:48.000 –> 00:39:50.000

    away in a file that I can kind

    00:39:50.000 –> 00:39:53.000

    of reach back to at any point in

    00:39:53.000 –> 00:39:55.000

    time. Would would you say you’re a guy

    00:39:55.000 –> 00:39:55.000

    that

    00:39:56.000 –> 00:39:57.000

    do you dwell on the failure for a

    00:39:57.000 –> 00:39:59.000

    long time, or is it kind of bounce?

    00:39:59.000 –> 00:40:01.000

    I because I called the bounce theory. Right?

    00:40:01.000 –> 00:40:02.000

    If I get bad news, I go to

    00:40:02.000 –> 00:40:03.000

    my journal

    00:40:03.000 –> 00:40:05.000

    I mean, literally, it could be within the

    00:40:05.000 –> 00:40:07.000

    hour of, like, alright. Here’s how I’m gonna

    00:40:07.000 –> 00:40:09.000

    get out of this Right? And I try

    00:40:09.000 –> 00:40:10.000

    to create a plan. I’m a planner. Right?

    00:40:10.000 –> 00:40:11.000

    So I try to create a plan of

    00:40:11.000 –> 00:40:13.000

    how I’m gonna get out of that. Is

    00:40:13.000 –> 00:40:14.000

    that something that you do? Are you more

    00:40:14.000 –> 00:40:15.000

    of a,

    00:40:15.000 –> 00:40:16.000

    yeah, maybe I’ll

    00:40:17.000 –> 00:40:18.000

    let it sit there for a while, and

    00:40:18.000 –> 00:40:20.000

    eventually I’ll think of something or like, how

    00:40:20.000 –> 00:40:22.000

    does that work for you? No. I’m a

    00:40:22.000 –> 00:40:23.000

    fighter. Okay. Yeah.

    00:40:23.000 –> 00:40:25.000

    The same way. Right? You’re just gonna put

    00:40:25.000 –> 00:40:27.000

    a plan together and fight. Let’s go. Going

    00:40:27.000 –> 00:40:28.000

    after it in some

    00:40:28.000 –> 00:40:31.000

    way in some way, shit. Probably sometimes I

    00:40:31.000 –> 00:40:33.000

    should probably should step back. No problem. But

    00:40:33.000 –> 00:40:37.000

    you’re confirming. Deeper Brett. And, you know, and

    00:40:37.000 –> 00:40:38.000

    and really think it through. But, you know,

    00:40:38.000 –> 00:40:40.000

    I think in those moments, you know, the

    00:40:40.000 –> 00:40:42.000

    fight or flight kinda comes out and you

    00:40:42.000 –> 00:40:44.000

    start going for it. You’re confirming what I’m

    00:40:44.000 –> 00:40:46.000

    saying. The bounce back theory is what I

    00:40:46.000 –> 00:40:48.000

    call it. Right? Because the I’ve seen it

    00:40:48.000 –> 00:40:50.000

    now for twenty two years in business now

    00:40:50.000 –> 00:40:51.000

    three hundred. And when I say earlier, three

    00:40:51.000 –> 00:40:54.000

    hundred and sixty nine interviews later, like, the

    00:40:54.000 –> 00:40:56.000

    most successful people bounce back immediately. Right? They

    00:40:56.000 –> 00:40:58.000

    don’t dwell on it. They don’t have a

    00:40:58.000 –> 00:40:59.000

    pity party. They just get up and they

    00:40:59.000 –> 00:41:01.000

    go and they fight. And whether that’s fighting

    00:41:01.000 –> 00:41:03.000

    or putting your plan together, whatever it is,

    00:41:03.000 –> 00:41:04.000

    you gotta go take action and go make

    00:41:04.000 –> 00:41:06.000

    things happen. And and that’s what, again, I’ve

    00:41:06.000 –> 00:41:09.000

    seen for two decades now the most successful

    00:41:09.000 –> 00:41:11.000

    people don’t dwell on it. They go make

    00:41:11.000 –> 00:41:13.000

    it happen. So I definitely have a little

    00:41:13.000 –> 00:41:15.000

    private pity party for myself.

    00:41:16.000 –> 00:41:18.000

    Pick up customers, you know, get pissed off.

    00:41:19.000 –> 00:41:22.000

    Let’s talk about work life integration. Most people

    00:41:22.000 –> 00:41:23.000

    laugh when I say that because there’s work

    00:41:23.000 –> 00:41:25.000

    life balance. I don’t believe in there’s work

    00:41:25.000 –> 00:41:27.000

    life integration. Right? So you’re opening a new

    00:41:27.000 –> 00:41:27.000

    place.

    00:41:28.000 –> 00:41:30.000

    There’s no balance, man. You’re you’re probably here

    00:41:30.000 –> 00:41:31.000

    doing a lot of stuff. Right? So how

    00:41:31.000 –> 00:41:34.000

    do you work on that work life integration

    00:41:34.000 –> 00:41:35.000

    part in life.

    00:41:35.000 –> 00:41:36.000

    Yeah. You know,

    00:41:37.000 –> 00:41:41.000

    I don’t believe him work like balance. I

    00:41:41.000 –> 00:41:43.000

    don’t think that’s a Yeah. It’s not that

    00:41:43.000 –> 00:41:45.000

    I don’t believe or want it. Yeah. Right.

    00:41:45.000 –> 00:41:48.000

    I just don’t know that it’s always entirely

    00:41:48.000 –> 00:41:50.000

    possible. You know, you For sure.

    00:41:51.000 –> 00:41:53.000

    And I hate for people to tell people

    00:41:53.000 –> 00:41:55.000

    that it is. Right. Right? Like, oh, yeah.

    00:41:55.000 –> 00:41:57.000

    You can be super successful and do all

    00:41:57.000 –> 00:41:58.000

    these things, but

    00:41:59.000 –> 00:42:01.000

    but you’re also only gonna work eight hours

    00:42:01.000 –> 00:42:03.000

    a day. And then, like, that’s never gonna

    00:42:03.000 –> 00:42:05.000

    happen. I mean, I’m sure it does, yeah,

    00:42:05.000 –> 00:42:08.000

    occasionally, but it’s is definitely the exception of

    00:42:08.000 –> 00:42:10.000

    the rule. And,

    00:42:10.000 –> 00:42:12.000

    I don’t know. You know, I try to,

    00:42:12.000 –> 00:42:15.000

    do things that that I enjoy doing. I

    00:42:15.000 –> 00:42:16.000

    enjoy creating

    00:42:17.000 –> 00:42:20.000

    You know, I really enjoy this Yep. This

    00:42:20.000 –> 00:42:20.000

    work.

    00:42:21.000 –> 00:42:23.000

    I enjoy the people

    00:42:24.000 –> 00:42:26.000

    that I get to to work with

    00:42:27.000 –> 00:42:28.000

    you know, and then I try to, you

    00:42:28.000 –> 00:42:31.000

    know, like my business partner and I’ll pretty

    00:42:31.000 –> 00:42:34.000

    much do our meetings, like, on a bike

    00:42:34.000 –> 00:42:36.000

    or something like that. So, you know, that’s

    00:42:36.000 –> 00:42:38.000

    always a a great way to do it.

    00:42:38.000 –> 00:42:39.000

    I I met up with somebody from meeting

    00:42:39.000 –> 00:42:42.000

    yesterday on a bike, and it was awesome.

    00:42:43.000 –> 00:42:45.000

    You know, so, you know, I would say

    00:42:45.000 –> 00:42:47.000

    to your point of integration, that’s kind of

    00:42:47.000 –> 00:42:50.000

    one of those those types of moments. But,

    00:42:51.000 –> 00:42:52.000

    or, you know,

    00:42:53.000 –> 00:42:54.000

    is some of the things I get to

    00:42:54.000 –> 00:42:56.000

    do, you know, some of the the boards

    00:42:56.000 –> 00:42:59.000

    I join or or whatever, you know, involve

    00:42:59.000 –> 00:43:02.000

    some some travel to some really cool places.

    00:43:02.000 –> 00:43:03.000

    And,

    00:43:03.000 –> 00:43:04.000

    you know,

    00:43:04.000 –> 00:43:07.000

    or events, you know, in really cool places.

    00:43:08.000 –> 00:43:09.000

    So I don’t know, you know, try to

    00:43:09.000 –> 00:43:10.000

    have fun with it.

    00:43:11.000 –> 00:43:13.000

    At the same time, but, you know,

    00:43:13.000 –> 00:43:14.000

    it’s,

    00:43:14.000 –> 00:43:16.000

    you know, it’s it’s what you choose in

    00:43:16.000 –> 00:43:18.000

    life. I don’t think everybody needs to choose

    00:43:18.000 –> 00:43:20.000

    that, and I don’t think it you know,

    00:43:20.000 –> 00:43:22.000

    I don’t think being an entrepreneur is for,

    00:43:22.000 –> 00:43:25.000

    as you know, is not for everybody. No.

    00:43:25.000 –> 00:43:27.000

    And that’s where that balance is BS. Right?

    00:43:27.000 –> 00:43:29.000

    Because, again, you could have I I just

    00:43:29.000 –> 00:43:30.000

    got back from a seven or eight days

    00:43:30.000 –> 00:43:31.000

    on vacation.

    00:43:31.000 –> 00:43:33.000

    My work life balance was not there was

    00:43:33.000 –> 00:43:35.000

    no work. Yeah. Right? All fan And then

    00:43:35.000 –> 00:43:37.000

    but then when you got something going on,

    00:43:37.000 –> 00:43:38.000

    you could have a lot more work than

    00:43:38.000 –> 00:43:40.000

    family time. So I agree. I think it’s

    00:43:40.000 –> 00:43:42.000

    BS, and that’s why I like the integration

    00:43:42.000 –> 00:43:44.000

    part. What How do you how do you

    00:43:44.000 –> 00:43:46.000

    personally continue your passion, your drive,

    00:43:47.000 –> 00:43:47.000

    your purpose,

    00:43:48.000 –> 00:43:50.000

    staying a student in the game? How do

    00:43:50.000 –> 00:43:51.000

    you how do you do that?

    00:43:51.000 –> 00:43:53.000

    One I read a lot.

    00:43:54.000 –> 00:43:54.000

    You know,

    00:43:55.000 –> 00:43:56.000

    and that’s everything from,

    00:43:57.000 –> 00:43:58.000

    you know, cookbooks to,

    00:44:00.000 –> 00:44:01.000

    to,

    00:44:02.000 –> 00:44:04.000

    leadership books and,

    00:44:04.000 –> 00:44:06.000

    you know, I try to study a lot

    00:44:06.000 –> 00:44:09.000

    and, you know, diving into, to internet, you

    00:44:09.000 –> 00:44:12.000

    know, just to to continue to

    00:44:12.000 –> 00:44:14.000

    learn whatever that may be, that may be

    00:44:14.000 –> 00:44:17.000

    business, that may be leadership, that may be

    00:44:17.000 –> 00:44:19.000

    a new recipe that maybe,

    00:44:20.000 –> 00:44:20.000

    design,

    00:44:21.000 –> 00:44:22.000

    but I’m kind of always

    00:44:23.000 –> 00:44:23.000

    always

    00:44:24.000 –> 00:44:27.000

    looking, always have my eyes open, always

    00:44:27.000 –> 00:44:28.000

    thinking,

    00:44:28.000 –> 00:44:30.000

    and I travel I try to travel as

    00:44:30.000 –> 00:44:33.000

    much as possible, because I think travel Gilliland

    00:44:33.000 –> 00:44:36.000

    reading have been the two biggest influences

    00:44:37.000 –> 00:44:39.000

    in my career period.

    00:44:40.000 –> 00:44:41.000

    Seventy two hours from now, where are you

    00:44:41.000 –> 00:44:44.000

    gonna be? I’m gonna be in Italy. Yeah.

    00:44:44.000 –> 00:44:45.000

    So I guess when this airs, I’ll be

    00:44:45.000 –> 00:44:46.000

    back from Italy, but,

    00:44:47.000 –> 00:44:48.000

    but that’s, you know,

    00:44:48.000 –> 00:44:50.000

    Europe’s my favorite place in the world.

    00:44:52.000 –> 00:44:54.000

    You know, and so getting getting to Italy

    00:44:54.000 –> 00:44:56.000

    is always always a treat. Let’s put it

    00:44:56.000 –> 00:44:57.000

    on the list.

    00:44:58.000 –> 00:44:59.000

    How do you balance risk versus

    00:45:00.000 –> 00:45:01.000

    caution? Right? Cause

    00:45:02.000 –> 00:45:03.000

    this is a risk. Right? The the next

    00:45:03.000 –> 00:45:05.000

    place is a risk. But I think so

    00:45:05.000 –> 00:45:07.000

    many times what I’ve seen is people, the

    00:45:07.000 –> 00:45:10.000

    old saying paralysis by analysis, right, is you

    00:45:10.000 –> 00:45:12.000

    don’t trust your gut. You don’t trust your

    00:45:12.000 –> 00:45:14.000

    business part. You don’t make the decision to

    00:45:14.000 –> 00:45:17.000

    go. How do you manage those two things?

    00:45:17.000 –> 00:45:19.000

    I probably don’t manage. I probably take

    00:45:20.000 –> 00:45:22.000

    too I I lean on the too much

    00:45:22.000 –> 00:45:22.000

    risk.

    00:45:23.000 –> 00:45:25.000

    Side of things, and it drives me crazy

    00:45:25.000 –> 00:45:27.000

    when So you’re always looking to risk yourself.

    00:45:27.000 –> 00:45:28.000

    Analytical

    00:45:28.000 –> 00:45:30.000

    about it? No. I’m I’m always taking risks.

    00:45:30.000 –> 00:45:32.000

    Yeah. Yeah. Yeah. Yeah. I’m like, yeah. Let’s

    00:45:32.000 –> 00:45:34.000

    let’s do it. Yeah. I think sometimes sometimes

    00:45:35.000 –> 00:45:36.000

    I should, you know, step back a little

    00:45:36.000 –> 00:45:38.000

    more and ask more questions but It doesn’t

    00:45:38.000 –> 00:45:40.000

    wanna walk down a really cool hallway in

    00:45:40.000 –> 00:45:42.000

    this place, man. I mean, this was an

    00:45:42.000 –> 00:45:43.000

    easy one. This the

    00:45:43.000 –> 00:45:45.000

    some some are a little harder

    00:45:45.000 –> 00:45:46.000

    than others.

    00:45:47.000 –> 00:45:49.000

    But, you know, I think I as I

    00:45:49.000 –> 00:45:52.000

    get older, I’m I’m trying to train myself

    00:45:52.000 –> 00:45:54.000

    to take a little less

    00:45:54.000 –> 00:45:56.000

    Yeah. Risk.

    00:45:57.000 –> 00:45:58.000

    And

    00:45:58.000 –> 00:46:01.000

    and that won’t be obvious to anybody looking

    00:46:01.000 –> 00:46:03.000

    at all of our plans because we’re

    00:46:03.000 –> 00:46:06.000

    constantly opening, but it’s maybe what I’m opening.

    00:46:06.000 –> 00:46:06.000

    Yep.

    00:46:07.000 –> 00:46:08.000

    That that shows

    00:46:09.000 –> 00:46:10.000

    how I’m pulling back.

    00:46:12.000 –> 00:46:14.000

    Love that. So last few questions here.

    00:46:15.000 –> 00:46:17.000

    When when you hear the word fear, I

    00:46:17.000 –> 00:46:19.000

    ask this question almost everybody is, how many

    00:46:19.000 –> 00:46:21.000

    of the fears you’ve put in your mind

    00:46:21.000 –> 00:46:23.000

    have actually blown up to the magnitude you

    00:46:23.000 –> 00:46:24.000

    put them in your mind to be?

    00:46:27.000 –> 00:46:27.000

    Oh, that’s

    00:46:28.000 –> 00:46:29.000

    that’s interesting.

    00:46:34.000 –> 00:46:35.000

    Well, so far,

    00:46:36.000 –> 00:46:39.000

    so far none of them have. You knocked

    00:46:39.000 –> 00:46:41.000

    out a little earlier. Right? Yeah. And, and

    00:46:41.000 –> 00:46:42.000

    I am a very superstitious

    00:46:43.000 –> 00:46:45.000

    human being. I usually do five knocks on

    00:46:45.000 –> 00:46:47.000

    the bed for some reason. Three on wood.

    00:46:47.000 –> 00:46:48.000

    I don’t know. It’s a weird thing.

    00:46:49.000 –> 00:46:51.000

    I’ve probably driven Claire,

    00:46:51.000 –> 00:46:53.000

    absolutely insane with all of the lines. I

    00:46:53.000 –> 00:46:55.000

    noticed it. I said a couple things Gilliland

    00:46:55.000 –> 00:46:56.000

    you did the three knock in the wood.

    00:46:56.000 –> 00:46:58.000

    And I’m like, god, that guy’s just like

    00:46:58.000 –> 00:46:59.000

    me, my son, my second son, especially, man,

    00:46:59.000 –> 00:47:01.000

    where he does the five knocks on his

    00:47:01.000 –> 00:47:03.000

    head as well. That, for some reason, that

    00:47:03.000 –> 00:47:04.000

    thing that works, it just puts me at

    00:47:04.000 –> 00:47:06.000

    peace, and I feel good about it. Yeah.

    00:47:06.000 –> 00:47:09.000

    You know, I think fear fears, again, one

    00:47:09.000 –> 00:47:11.000

    of those things that I probably need a

    00:47:11.000 –> 00:47:12.000

    touch

    00:47:12.000 –> 00:47:14.000

    touch more of, you know, and I think

    00:47:14.000 –> 00:47:14.000

    that

    00:47:15.000 –> 00:47:17.000

    that quite honestly, you know, going through the

    00:47:17.000 –> 00:47:20.000

    great recession as a business owner and going

    00:47:20.000 –> 00:47:21.000

    through,

    00:47:22.000 –> 00:47:24.000

    COVID have definitely, you know,

    00:47:25.000 –> 00:47:27.000

    added a little to that. You know, they’ve

    00:47:27.000 –> 00:47:28.000

    they’ve helped me,

    00:47:29.000 –> 00:47:31.000

    be like, hey, everything can be gone

    00:47:32.000 –> 00:47:32.000

    tomorrow.

    00:47:33.000 –> 00:47:33.000

    Yeah.

    00:47:33.000 –> 00:47:35.000

    And I think that’s,

    00:47:35.000 –> 00:47:37.000

    you know, some of those things are important

    00:47:37.000 –> 00:47:40.000

    to to take into account when you’re when

    00:47:40.000 –> 00:47:43.000

    you’re building an actual business. Like, are you

    00:47:43.000 –> 00:47:44.000

    really building a foundation

    00:47:45.000 –> 00:47:47.000

    that you can that you can stand or

    00:47:47.000 –> 00:47:49.000

    you’re just kind of building a ton of

    00:47:49.000 –> 00:47:50.000

    stuff on quicksand.

    00:47:50.000 –> 00:47:52.000

    And I think that that’s really my focus,

    00:47:53.000 –> 00:47:55.000

    you know, for the next five years is

    00:47:55.000 –> 00:47:57.000

    is all in in real

    00:47:58.000 –> 00:47:59.000

    large foundational

    00:47:59.000 –> 00:48:00.000

    work.

    00:48:00.000 –> 00:48:02.000

    Yep. So our name of our firm is

    00:48:02.000 –> 00:48:04.000

    visionary wealth advisors. So a name like at

    00:48:04.000 –> 00:48:07.000

    by definition, it’s, you know, helping helping people

    00:48:07.000 –> 00:48:08.000

    achieve a future, right, greater than your past.

    00:48:08.000 –> 00:48:10.000

    And that’s our mission statement, helping you achieve

    00:48:10.000 –> 00:48:12.000

    a future greater than your past. So when

    00:48:12.000 –> 00:48:13.000

    you hear those words,

    00:48:14.000 –> 00:48:16.000

    future greater than past, what comes to mind

    00:48:16.000 –> 00:48:16.000

    for you?

    00:48:17.000 –> 00:48:19.000

    I mean, so, you know, my five year

    00:48:19.000 –> 00:48:19.000

    plan.

    00:48:22.000 –> 00:48:24.000

    Would would kind of be just that. You

    00:48:24.000 –> 00:48:24.000

    know, I think

    00:48:26.000 –> 00:48:27.000

    we we have a pretty set vision of

    00:48:27.000 –> 00:48:30.000

    where we wanna see this company be.

    00:48:30.000 –> 00:48:32.000

    In five years and who we want it

    00:48:32.000 –> 00:48:34.000

    to be competing with and,

    00:48:35.000 –> 00:48:37.000

    what field we want it to be playing

    00:48:37.000 –> 00:48:38.000

    on.

    00:48:39.000 –> 00:48:42.000

    And and that is a lot bigger than

    00:48:42.000 –> 00:48:43.000

    it is today.

    00:48:44.000 –> 00:48:46.000

    You know, so so growth is a big

    00:48:46.000 –> 00:48:47.000

    part of our

    00:48:48.000 –> 00:48:48.000

    our vision,

    00:48:49.000 –> 00:48:50.000

    but it’s also,

    00:48:52.000 –> 00:48:54.000

    a very very focused growth.

    00:48:55.000 –> 00:48:57.000

    Yeah. Is that who’s in that room? Like,

    00:48:57.000 –> 00:48:58.000

    how many people are in that room, not

    00:48:58.000 –> 00:49:00.000

    necessarily names? But who how many people are

    00:49:00.000 –> 00:49:02.000

    in that room? And what’s that process look

    00:49:02.000 –> 00:49:04.000

    like for you to to build that vision

    00:49:04.000 –> 00:49:05.000

    out?

    00:49:05.000 –> 00:49:06.000

    Sure.

    00:49:06.000 –> 00:49:08.000

    You know, so our CFO

    00:49:08.000 –> 00:49:08.000

    and,

    00:49:09.000 –> 00:49:12.000

    and our chief operating officer, Kate Wolverton.

    00:49:13.000 –> 00:49:15.000

    I mean, she’s really kinda like

    00:49:16.000 –> 00:49:17.000

    you know, my right hand,

    00:49:18.000 –> 00:49:20.000

    and then the business partners, you know, our

    00:49:20.000 –> 00:49:21.000

    investors,

    00:49:23.000 –> 00:49:24.000

    So they’re sitting here kinda deciding, here’s what

    00:49:24.000 –> 00:49:26.000

    we’re gonna do. Here’s how many restaurants we

    00:49:26.000 –> 00:49:28.000

    wanna open or whatever it may be deciding

    00:49:28.000 –> 00:49:30.000

    that. And then how often are you looking

    00:49:30.000 –> 00:49:31.000

    at that?

    00:49:31.000 –> 00:49:34.000

    All the time. Yeah. Yeah. We’re we’re constantly

    00:49:34.000 –> 00:49:34.000

    evaluating

    00:49:35.000 –> 00:49:38.000

    different different deals on a regular basis. You

    00:49:38.000 –> 00:49:40.000

    know, if I I told people, you know,

    00:49:41.000 –> 00:49:44.000

    Sometimes I think it is worrisome to to

    00:49:44.000 –> 00:49:47.000

    people because because we’re constantly talking about deals.

    00:49:47.000 –> 00:49:49.000

    Yeah. You know, I mean, they’re like

    00:49:49.000 –> 00:49:51.000

    every week. They probably come across your desk

    00:49:51.000 –> 00:49:53.000

    all the time too. Right? And so, you

    00:49:53.000 –> 00:49:54.000

    know, when

    00:49:54.000 –> 00:49:56.000

    I think at first, it’s really hard for

    00:49:56.000 –> 00:49:59.000

    some people to be have those conversations and

    00:49:59.000 –> 00:50:01.000

    then you turn those down or whatever. Well,

    00:50:01.000 –> 00:50:03.000

    what happened to that one? Yeah. I’m like,

    00:50:03.000 –> 00:50:05.000

    yeah, it’s gone. Yeah. I didn’t feel right.

    00:50:05.000 –> 00:50:08.000

    You know, so I think we’re we’re evaluating

    00:50:08.000 –> 00:50:10.000

    all the time. So you are the chief

    00:50:10.000 –> 00:50:11.000

    flavor officer

    00:50:11.000 –> 00:50:13.000

    for the hat you’re supporting there. So I’m

    00:50:13.000 –> 00:50:15.000

    a City SC, baby. That was awesome. Great

    00:50:15.000 –> 00:50:17.000

    for a year. So talk to us about

    00:50:17.000 –> 00:50:17.000

    soccer. What’s,

    00:50:18.000 –> 00:50:20.000

    what are you excited about there? So funny.

    00:50:20.000 –> 00:50:22.000

    I was not a soccer fan growing up.

    00:50:23.000 –> 00:50:25.000

    I played one season of soccer. No. And

    00:50:25.000 –> 00:50:27.000

    I suck. And it really made me mad.

    00:50:27.000 –> 00:50:30.000

    I was I was a great baseball player

    00:50:30.000 –> 00:50:31.000

    at the time, and,

    00:50:32.000 –> 00:50:33.000

    I did not like,

    00:50:34.000 –> 00:50:36.000

    how bad I was. And so that was

    00:50:36.000 –> 00:50:39.000

    it for me. And so it wasn’t until

    00:50:39.000 –> 00:50:40.000

    I got involved with,

    00:50:41.000 –> 00:50:43.000

    Carolyn Kindle. Yep. And,

    00:50:44.000 –> 00:50:45.000

    and

    00:50:45.000 –> 00:50:49.000

    and, Lee Brett over at City SC. Mhmm.

    00:50:49.000 –> 00:50:51.000

    That I started to really fall in love

    00:50:51.000 –> 00:50:52.000

    with soccer.

    00:50:53.000 –> 00:50:55.000

    And, you know, it’s been an amazing journey

    00:50:55.000 –> 00:50:56.000

    so far. I think,

    00:50:59.000 –> 00:51:00.000

    I’ve been working with them for, I guess,

    00:51:00.000 –> 00:51:04.000

    four years. Wow. Now on this. And,

    00:51:04.000 –> 00:51:06.000

    you know, we’re got a lot of really

    00:51:06.000 –> 00:51:09.000

    exciting things planned for the next season.

    00:51:09.000 –> 00:51:12.000

    Season one was was the coolest experience. You

    00:51:12.000 –> 00:51:13.000

    know, I think,

    00:51:14.000 –> 00:51:16.000

    I I missed one game. I think I

    00:51:16.000 –> 00:51:18.000

    was out of town, but,

    00:51:18.000 –> 00:51:20.000

    And you know, getting to see those games,

    00:51:20.000 –> 00:51:21.000

    the energy,

    00:51:22.000 –> 00:51:24.000

    feeling, you know, getting to work with so

    00:51:24.000 –> 00:51:25.000

    many great local

    00:51:26.000 –> 00:51:29.000

    restaurant partners. Yeah. You know, in in setting

    00:51:29.000 –> 00:51:31.000

    that up. It’s it’s just been it’s been

    00:51:31.000 –> 00:51:33.000

    one of the highlights of my career for

    00:51:33.000 –> 00:51:35.000

    sure. Talk about that real quick. For the

    00:51:35.000 –> 00:51:37.000

    person maybe has not been there or that’s

    00:51:37.000 –> 00:51:39.000

    from another town or city, listen to this.

    00:51:40.000 –> 00:51:42.000

    What’s different about it than say the traditional,

    00:51:42.000 –> 00:51:44.000

    you know, professional sports stadium? Yeah. So it’s

    00:51:44.000 –> 00:51:46.000

    it’s different in a number of ways. When

    00:51:46.000 –> 00:51:49.000

    you go to a a professional stadium

    00:51:49.000 –> 00:51:51.000

    and you see, say, one of you, you

    00:51:51.000 –> 00:51:53.000

    know, some local restaurant there. And and there’s

    00:51:53.000 –> 00:51:56.000

    usually maybe like one or two in that

    00:51:56.000 –> 00:51:57.000

    in that spot.

    00:51:57.000 –> 00:52:00.000

    Oftentimes, it’s actually being run by

    00:52:00.000 –> 00:52:04.000

    the stadium itself. So the stadium managers. Yep.

    00:52:04.000 –> 00:52:07.000

    And so we’ve done things a lot different.

    00:52:07.000 –> 00:52:09.000

    It at, City Park,

    00:52:09.000 –> 00:52:11.000

    and all of our

    00:52:12.000 –> 00:52:13.000

    all of our vendors

    00:52:13.000 –> 00:52:16.000

    run their own stalls So these are all,

    00:52:16.000 –> 00:52:17.000

    you know, local businesses.

    00:52:17.000 –> 00:52:20.000

    And and I think we have something like

    00:52:20.000 –> 00:52:23.000

    twenty four. Wow. Right now, local restaurant partners

    00:52:24.000 –> 00:52:25.000

    throughout the stadium.

    00:52:26.000 –> 00:52:26.000

    And quite often, you see the owner of

    00:52:26.000 –> 00:52:27.000

    all of these businesses right there

    00:52:31.000 –> 00:52:33.000

    you know, whether it’s,

    00:52:33.000 –> 00:52:36.000

    Steve viewing handing out hot dogs, Lauren Nalek,

    00:52:36.000 –> 00:52:38.000

    over there at Balkan

    00:52:38.000 –> 00:52:39.000

    Treatbox.

    00:52:40.000 –> 00:52:42.000

    You know, when they’re standing right there,

    00:52:42.000 –> 00:52:45.000

    you know, working working the events and and

    00:52:45.000 –> 00:52:46.000

    is really made for a unique experience because

    00:52:46.000 –> 00:52:47.000

    I think not

    00:52:49.000 –> 00:52:50.000

    only

    00:52:50.000 –> 00:52:53.000

    are you getting the best of the best,

    00:52:54.000 –> 00:52:56.000

    you know, as far as restaurants, but then

    00:52:56.000 –> 00:52:59.000

    you’re also getting the highest quality from those

    00:52:59.000 –> 00:53:00.000

    because they’re doing it themselves. Yep.

    00:53:01.000 –> 00:53:02.000

    Which is in line with the values of

    00:53:02.000 –> 00:53:04.000

    that organization, hence the name of the team.

    00:53:04.000 –> 00:53:06.000

    I mean, they could have chosen anything, the

    00:53:06.000 –> 00:53:08.000

    logo, the rivers, the arch. I mean, all

    00:53:08.000 –> 00:53:09.000

    the stuff that goes with that, I think,

    00:53:09.000 –> 00:53:11.000

    is cool that they’re connected to the city

    00:53:11.000 –> 00:53:12.000

    the way. And then what they’ve done for

    00:53:12.000 –> 00:53:14.000

    the city is as a family’s you know,

    00:53:14.000 –> 00:53:17.000

    ridiculous. I mean talking about a group of

    00:53:17.000 –> 00:53:20.000

    people who walk the talk. Yeah. I mean,

    00:53:21.000 –> 00:53:23.000

    the the the owners of the ownership group

    00:53:23.000 –> 00:53:25.000

    at City SC and everybody

    00:53:26.000 –> 00:53:28.000

    who works there, you know, my my

    00:53:30.000 –> 00:53:32.000

    My main point of contact is always Matt

    00:53:32.000 –> 00:53:34.000

    Seabek, and I don’t know if you know

    00:53:34.000 –> 00:53:36.000

    him. No. But he’s the chief experience officer.

    00:53:36.000 –> 00:53:39.000

    Down there. So everything you touch at the

    00:53:39.000 –> 00:53:39.000

    stadium,

    00:53:40.000 –> 00:53:43.000

    you know, he’s kind of waiting on in

    00:53:43.000 –> 00:53:45.000

    in some way, shape, or form. And he’s,

    00:53:45.000 –> 00:53:46.000

    you know, obsessive

    00:53:46.000 –> 00:53:48.000

    know, whether it’s, you know, the lighting and

    00:53:48.000 –> 00:53:49.000

    the music and,

    00:53:50.000 –> 00:53:52.000

    you know, you know, when the all the

    00:53:52.000 –> 00:53:53.000

    lights go out at the stadium, you know,

    00:53:53.000 –> 00:53:55.000

    like Such a cool. You know, he’s obsessing

    00:53:56.000 –> 00:53:58.000

    about all that stuff. And it’s it’s really

    00:53:58.000 –> 00:54:00.000

    cool. You know, their whole they have their

    00:54:00.000 –> 00:54:00.000

    own,

    00:54:02.000 –> 00:54:05.000

    production team. You know, making videos and everything,

    00:54:05.000 –> 00:54:07.000

    and all of those guys are like movie

    00:54:07.000 –> 00:54:09.000

    level producers.

    00:54:09.000 –> 00:54:12.000

    They’re they’re incredible. And and again, all you

    00:54:12.000 –> 00:54:15.000

    know, so obsessed with with what they do

    00:54:15.000 –> 00:54:18.000

    and making that experience Brett. And there’s just

    00:54:18.000 –> 00:54:20.000

    no way when you have that many people

    00:54:20.000 –> 00:54:23.000

    who care so much about what they’re doing,

    00:54:23.000 –> 00:54:24.000

    but you’re not gonna have a great experience.

    00:54:24.000 –> 00:54:26.000

    Right. And and the and the experience of

    00:54:26.000 –> 00:54:28.000

    what the fans got from the team. Yeah.

    00:54:28.000 –> 00:54:30.000

    And then the team. Right. I mean,

    00:54:30.000 –> 00:54:32.000

    clients who hold the pitch. Right?

    00:54:33.000 –> 00:54:35.000

    Show up so big and are just also

    00:54:35.000 –> 00:54:37.000

    so nice. Yeah. You know, you know,

    00:54:38.000 –> 00:54:40.000

    definitely took a page from the the cardinals

    00:54:40.000 –> 00:54:42.000

    and stuff like that. These guys are, you

    00:54:42.000 –> 00:54:44.000

    know, class acts. Yep. So talk to us

    00:54:44.000 –> 00:54:46.000

    about what’s gonna be happening stairs here. We’re

    00:54:46.000 –> 00:54:48.000

    we’re in the basement of, city foundry right

    00:54:48.000 –> 00:54:50.000

    now, but you got expats,

    00:54:50.000 –> 00:54:52.000

    expats coming in there. Right? Yeah. If I

    00:54:52.000 –> 00:54:54.000

    say that correctly. Pat Barbecue. Yeah.

    00:54:55.000 –> 00:54:56.000

    Talk to us about that. And that’s opening

    00:54:57.000 –> 00:54:59.000

    sometime this summer. Yeah. So we’re looking at

    00:54:59.000 –> 00:55:01.000

    at June opening. K.

    00:55:02.000 –> 00:55:04.000

    And in the tag line for expats,

    00:55:04.000 –> 00:55:05.000

    expat,

    00:55:05.000 –> 00:55:07.000

    well traveled barbecue.

    00:55:07.000 –> 00:55:09.000

    And, you know, the idea behind it is

    00:55:09.000 –> 00:55:10.000

    to

    00:55:11.000 –> 00:55:14.000

    look through the eyes of American barbecue with

    00:55:14.000 –> 00:55:16.000

    a filter on it. And that filter is

    00:55:16.000 –> 00:55:18.000

    how would you cook American barbecue

    00:55:19.000 –> 00:55:20.000

    if you were living

    00:55:21.000 –> 00:55:24.000

    in Spain. If you were living in Africa,

    00:55:24.000 –> 00:55:26.000

    you know, if you were living in,

    00:55:27.000 –> 00:55:28.000

    in China,

    00:55:28.000 –> 00:55:30.000

    And so, you know, what would your pantry

    00:55:31.000 –> 00:55:31.000

    look like?

    00:55:32.000 –> 00:55:32.000

    And,

    00:55:33.000 –> 00:55:35.000

    you know, how would you season your meat?

    00:55:35.000 –> 00:55:36.000

    How would you

    00:55:37.000 –> 00:55:38.000

    do all of that

    00:55:39.000 –> 00:55:41.000

    to get it close to what you wanted

    00:55:41.000 –> 00:55:43.000

    to cook from home. So this this isn’t

    00:55:43.000 –> 00:55:44.000

    really about

    00:55:44.000 –> 00:55:47.000

    trying to say do Chinese barbecue. Right? That’s

    00:55:47.000 –> 00:55:50.000

    not our our intent. We have no clue

    00:55:50.000 –> 00:55:51.000

    how to make Chinese barbecue.

    00:55:51.000 –> 00:55:53.000

    But this is

    00:55:53.000 –> 00:55:55.000

    about how do we use

    00:55:56.000 –> 00:55:56.000

    those

    00:55:57.000 –> 00:55:58.000

    spices

    00:55:58.000 –> 00:55:59.000

    to create

    00:55:59.000 –> 00:56:00.000

    American barbecue,

    00:56:01.000 –> 00:56:03.000

    like you were living abroad And, you know,

    00:56:03.000 –> 00:56:05.000

    I think when when you talk about those

    00:56:05.000 –> 00:56:06.000

    kind of like flavor

    00:56:07.000 –> 00:56:09.000

    transfers, you know, all of food, I’ve been

    00:56:09.000 –> 00:56:11.000

    obsessed with this kind of forever.

    00:56:11.000 –> 00:56:13.000

    Is that all of food,

    00:56:14.000 –> 00:56:14.000

    is connected.

    00:56:15.000 –> 00:56:17.000

    Right? If you really, really start to look

    00:56:17.000 –> 00:56:19.000

    at, like, all the noodle dishes,

    00:56:20.000 –> 00:56:22.000

    around the world and you don’t see a

    00:56:22.000 –> 00:56:23.000

    connection. You’re insane.

    00:56:24.000 –> 00:56:26.000

    You know, but but you see it all

    00:56:26.000 –> 00:56:28.000

    over the place. You know, you look at,

    00:56:28.000 –> 00:56:30.000

    like, Mexican cuisine and the

    00:56:30.000 –> 00:56:32.000

    the trumpo for the,

    00:56:33.000 –> 00:56:33.000

    al pastor

    00:56:34.000 –> 00:56:36.000

    tacos, but you also

    00:56:37.000 –> 00:56:38.000

    you know, go to,

    00:56:39.000 –> 00:56:42.000

    you know, go to Istanbul and you’ll see

    00:56:42.000 –> 00:56:44.000

    the exact same the exact same thing, but

    00:56:44.000 –> 00:56:47.000

    with different different flavors. So these techniques get

    00:56:47.000 –> 00:56:49.000

    kind of passed around and the flavors

    00:56:50.000 –> 00:56:52.000

    all get passed around. So I’ve I’ve always

    00:56:52.000 –> 00:56:55.000

    been very obsessed with travel and how that

    00:56:55.000 –> 00:56:56.000

    influences

    00:56:57.000 –> 00:56:59.000

    cooking. You know, I think The the word

    00:56:59.000 –> 00:57:01.000

    fusion was thrown around in a lot of

    00:57:01.000 –> 00:57:03.000

    very bad ways for a for a long

    00:57:03.000 –> 00:57:05.000

    time, but quite frankly,

    00:57:06.000 –> 00:57:07.000

    you know, it is you know, some type

    00:57:07.000 –> 00:57:09.000

    of fusion. And,

    00:57:09.000 –> 00:57:12.000

    and I think done done with respect, it

    00:57:12.000 –> 00:57:13.000

    can be really,

    00:57:15.000 –> 00:57:18.000

    really unique and really fun, I think, at

    00:57:18.000 –> 00:57:20.000

    the same time. And a cool location too.

    00:57:20.000 –> 00:57:21.000

    Right? You got a big big balcony up

    00:57:21.000 –> 00:57:23.000

    there, Port. Yeah. So this is a three

    00:57:23.000 –> 00:57:24.000

    story.

    00:57:24.000 –> 00:57:25.000

    Restaurant.

    00:57:26.000 –> 00:57:28.000

    And on the first floor, it’s all,

    00:57:28.000 –> 00:57:30.000

    table service, server,

    00:57:31.000 –> 00:57:34.000

    more like plates of food. Yep. The second

    00:57:34.000 –> 00:57:35.000

    floor is an event space.

    00:57:36.000 –> 00:57:38.000

    And then on the third floor, it’s all

    00:57:38.000 –> 00:57:39.000

    kind of fast casual

    00:57:39.000 –> 00:57:41.000

    giant bar,

    00:57:42.000 –> 00:57:42.000

    huge

    00:57:42.000 –> 00:57:44.000

    patio with garage doors,

    00:57:45.000 –> 00:57:46.000

    astroturf

    00:57:46.000 –> 00:57:48.000

    out there in the stage,

    00:57:49.000 –> 00:57:50.000

    and, you know, more sandwich

    00:57:51.000 –> 00:57:51.000

    oriented.

    00:57:52.000 –> 00:57:54.000

    So, you know, kinda taken from the downstairs,

    00:57:54.000 –> 00:57:55.000

    full plates of barbecue

    00:57:56.000 –> 00:57:58.000

    to how do we, you know, how do

    00:57:58.000 –> 00:58:00.000

    we make that into, you know, kind of

    00:58:00.000 –> 00:58:01.000

    fun handheld

    00:58:01.000 –> 00:58:03.000

    experience upstairs. Yeah. Well, I can’t wait to

    00:58:03.000 –> 00:58:05.000

    be there this summer. That is awesome. Last

    00:58:05.000 –> 00:58:06.000

    question for you.

    00:58:07.000 –> 00:58:08.000

    What would you tell

    00:58:08.000 –> 00:58:10.000

    the Gerard of, the guy that was washing

    00:58:10.000 –> 00:58:12.000

    dishes. Right? Just got out of college. Not

    00:58:12.000 –> 00:58:14.000

    got out of college. Just dropped out of

    00:58:14.000 –> 00:58:17.000

    college and then, was washing dishes. What what

    00:58:17.000 –> 00:58:17.000

    advice

    00:58:17.000 –> 00:58:19.000

    would you give that guy or the person

    00:58:19.000 –> 00:58:20.000

    listen to this right now, man, that may

    00:58:20.000 –> 00:58:22.000

    be in a spot that they think, how

    00:58:22.000 –> 00:58:25.000

    is that guy’s success possible for me? What

    00:58:25.000 –> 00:58:26.000

    advice would you give him? I would say

    00:58:26.000 –> 00:58:29.000

    that the work ethic you are putting in

    00:58:29.000 –> 00:58:29.000

    today,

    00:58:30.000 –> 00:58:31.000

    will directly

    00:58:32.000 –> 00:58:32.000

    translate

    00:58:32.000 –> 00:58:33.000

    into,

    00:58:35.000 –> 00:58:38.000

    to your work ten years from now. Yeah.

    00:58:38.000 –> 00:58:40.000

    Awesome. Awesome, man. Well, thanks so much for

    00:58:40.000 –> 00:58:41.000

    being on the circuit of success. It’s been

    00:58:41.000 –> 00:58:43.000

    awesome having you. Oh, thank you for having

    00:58:43.000 –> 00:58:44.000

    us. Great.

    59 min
  • Success from the Green: PGA Pro Tips with Kevin Dougherty

    Embark on a journey to success from the lush greens of golf with our special guest, Kevin Dougherty. In this episode, Kevin imparts his invaluable tips and experiences, revealing the secrets that have led to triumph on the golf course. From building a strong support system to refining daily fundamentals, join us as we explore the green pathways to success in both golf and life.

    **Key Highlights:**

    1. Green Glory: Kevin’s Proven Path to Success – Uncover the strategies behind Kevin’s victories on the green, from a steadfast support system to unwavering self-belief.

    2. Nutrition for Champions: Fueling the Golfing Journey – Delve into Kevin’s commitment to high-energy nutrition and a well-balanced diet for peak physical and mental performance.

    3. Swing to Win: Kevin’s Tips for Aspiring Golfers- Receive expert advice for amateur golfers, focusing on daily fundamentals and strategic gameplay to elevate your skills.

    4. Putting Precision: Kevin’s Green Mastery Unveiled – Explore Kevin’s daily putting drill using two dimes and a black dot, a simple yet impactful practice for precision on the greens.

    5. Mental Mastership: Unlocking the Golfer’s Mindset – Gain insights into the mental resilience and mindfulness practices that contribute to Kevin’s success in golf and beyond.

    Join us as we uncover the journey to success from the green, drawing inspiration and tips from the seasoned pro, Kevin Dougherty. Tune in for a blend of golfing wisdom and life lessons, and stay connected for more episodes featuring extraordinary individuals in the realms of sports and personal development.

    CHECK OUT THE VIDEO INTERVIEW

     

     

    TRANSCRIPTION

    00:00:16.000 –> 00:00:18.000

    I’m your host, Brett Gilliland. Today, I’ve got Kevin Doughtery

    00:00:18.000 –> 00:00:20.000

    with me. Kevin, how you doing, my man?

    00:00:21.000 –> 00:00:23.000

    I’m doing great. How about you? I’m doing

    00:00:23.000 –> 00:00:25.000

    great. I’m here in Dallas, Texas. Right?

    00:00:25.000 –> 00:00:28.000

    Yes, sir. It’s where home is, and finally

    00:00:28.000 –> 00:00:30.000

    getting to spend some time at home. I

    00:00:30.000 –> 00:00:32.000

    mean, Kevin after the season ended,

    00:00:33.000 –> 00:00:35.000

    we’ve been on the road everywhere. So it’s

    00:00:35.000 –> 00:00:38.000

    definitely really nice just to be home and

    00:00:39.000 –> 00:00:39.000

    in place.

    00:00:40.000 –> 00:00:41.000

    Nice night at home. Isn’t it? Yeah, as

    00:00:41.000 –> 00:00:42.000

    you’ll you’ll find, because I think you got

    00:00:42.000 –> 00:00:44.000

    a little one. So as those kids get

    00:00:44.000 –> 00:00:45.000

    bigger, even if you’re, if you are at

    00:00:45.000 –> 00:00:47.000

    home, sometimes you’re not at home. So,

    00:00:48.000 –> 00:00:50.000

    well, listen, man. You are Kevin Doughtery. You

    00:00:50.000 –> 00:00:52.000

    are a PGA tour,

    00:00:53.000 –> 00:00:55.000

    player. You know, you’re not just a PGA

    00:00:55.000 –> 00:00:57.000

    tour cardholder. You are PGA tour player, my

    00:00:57.000 –> 00:00:59.000

    man. And so, you know, we go way

    00:00:59.000 –> 00:01:02.000

    back two years ago. We got them elevated

    00:01:02.000 –> 00:01:04.000

    together. You look like a golfer. I think

    00:01:04.000 –> 00:01:05.000

    had my sticks with me. I had the

    00:01:05.000 –> 00:01:08.000

    privilege of playing Muirfield village. You were, at

    00:01:08.000 –> 00:01:10.000

    a golf tournament, I think, at the Corn

    00:01:10.000 –> 00:01:12.000

    Ferry and made for the qualifier, if I’m

    00:01:12.000 –> 00:01:14.000

    not mistaken. And We struck up a conversation.

    00:01:14.000 –> 00:01:16.000

    We ended up being next door neighbors. We

    00:01:16.000 –> 00:01:18.000

    started phoning each other on Instagram, and now

    00:01:18.000 –> 00:01:20.000

    here we are at a podcast. You just

    00:01:20.000 –> 00:01:21.000

    qualified for the PGA tour.

    00:01:22.000 –> 00:01:23.000

    But before we dive into any of that

    00:01:23.000 –> 00:01:26.000

    stuff, man, I wanna start for our listeners,

    00:01:26.000 –> 00:01:29.000

    about a massive lesson that I’ve learned, through

    00:01:29.000 –> 00:01:31.000

    this whole thing. So I’m gonna brag on

    00:01:31.000 –> 00:01:33.000

    Kevin for a minute. I, reached out to

    00:01:33.000 –> 00:01:36.000

    Kevin. Kevin was very nice, gave us of

    00:01:36.000 –> 00:01:38.000

    his time. We did a podcast. Well,

    00:01:39.000 –> 00:01:40.000

    Brett had a computer that was a little

    00:01:40.000 –> 00:01:42.000

    bit older. And,

    00:01:42.000 –> 00:01:43.000

    my,

    00:01:43.000 –> 00:01:46.000

    technology, let’s say, wasn’t great. And it happened

    00:01:46.000 –> 00:01:47.000

    on a couple guest, and I didn’t think

    00:01:47.000 –> 00:01:48.000

    much of it. I thought it was just

    00:01:48.000 –> 00:01:50.000

    a rainy day. It’s bad wifi, but it

    00:01:50.000 –> 00:01:52.000

    really was bad on our time.

    00:01:52.000 –> 00:01:55.000

    And I got off. I was so embarrassed

    00:01:55.000 –> 00:01:56.000

    I’m like, my god. I hope I can

    00:01:56.000 –> 00:01:58.000

    idiot. You know, I’ve had all these guests

    00:01:58.000 –> 00:02:00.000

    on. And now here, Kevin has to give

    00:02:00.000 –> 00:02:01.000

    us his time. He thinks I’m this terrible

    00:02:01.000 –> 00:02:03.000

    person. And and in our minds, we build

    00:02:03.000 –> 00:02:05.000

    these fears. And the people listen to this,

    00:02:05.000 –> 00:02:07.000

    I’m sorry to do all the talking, Kevin,

    00:02:07.000 –> 00:02:08.000

    but we put it in our minds. It

    00:02:08.000 –> 00:02:10.000

    never blows up to our magnitude that we

    00:02:10.000 –> 00:02:12.000

    believe it to be. Right? A hundred percent.

    00:02:13.000 –> 00:02:13.000

    And

    00:02:14.000 –> 00:02:15.000

    I said, you know what, man, I gotta

    00:02:15.000 –> 00:02:17.000

    reach out to this guy on Instagram and

    00:02:17.000 –> 00:02:18.000

    apologize

    00:02:18.000 –> 00:02:20.000

    and, you know, tell him I was terrible

    00:02:20.000 –> 00:02:22.000

    as a host and

    00:02:22.000 –> 00:02:24.000

    kinda eat crow, and then humbly asked him

    00:02:24.000 –> 00:02:26.000

    if he’d even be open to doing it

    00:02:26.000 –> 00:02:28.000

    again. And here’s what I learned, ladies and

    00:02:28.000 –> 00:02:30.000

    gentlemen. He said, yes.

    00:02:30.000 –> 00:02:32.000

    Let’s do it. And I’m like, you know,

    00:02:32.000 –> 00:02:34.000

    in life, we put people on pedestals. Here’s

    00:02:34.000 –> 00:02:37.000

    a PGA tour player. He’s gonna say, no.

    00:02:37.000 –> 00:02:39.000

    What an idiot Brett is? And all those

    00:02:39.000 –> 00:02:41.000

    fears never came true. So, Kevin, you are

    00:02:41.000 –> 00:02:43.000

    the man. I appreciate it. Sorry for the

    00:02:43.000 –> 00:02:44.000

    long intro, but I think it says a

    00:02:44.000 –> 00:02:46.000

    lot about you and your character and who

    00:02:46.000 –> 00:02:46.000

    you are.

    00:02:47.000 –> 00:02:49.000

    Yeah. No. Definitely. Mean,

    00:02:49.000 –> 00:02:52.000

    just because of what I do for a

    00:02:52.000 –> 00:02:54.000

    living doesn’t change who I am as a

    00:02:54.000 –> 00:02:57.000

    person. And I’m technically, I’m at fault as

    00:02:57.000 –> 00:02:59.000

    well. I mean, I completely

    00:03:00.000 –> 00:03:03.000

    I completely whipped our makeup interview

    00:03:04.000 –> 00:03:06.000

    We’re back from Kevin on Monday,

    00:03:07.000 –> 00:03:09.000

    and we had a schedule for Tuesday. And

    00:03:09.000 –> 00:03:12.000

    about 05:00 on Tuesday, I was going through

    00:03:12.000 –> 00:03:13.000

    my calendar. I’m like,

    00:03:14.000 –> 00:03:16.000

    oh, no. Oh, no.

    00:03:17.000 –> 00:03:18.000

    Hey. I thought it was the next day.

    00:03:18.000 –> 00:03:21.000

    And So that’s my fault, but now I’m

    00:03:21.000 –> 00:03:22.000

    glad that we can kind of make it

    00:03:22.000 –> 00:03:25.000

    work and just kind of both being easygoing.

    00:03:26.000 –> 00:03:28.000

    I think that’s pretty important these days to

    00:03:28.000 –> 00:03:30.000

    feel. As if a lot of people have

    00:03:30.000 –> 00:03:31.000

    kind of lost that easygoing,

    00:03:32.000 –> 00:03:34.000

    just kind of roll with the punches and

    00:03:34.000 –> 00:03:36.000

    see how everything turns out. Yep. I think

    00:03:36.000 –> 00:03:38.000

    we both would agree. If if these are

    00:03:38.000 –> 00:03:40.000

    our biggest problems in life, we’re pretty damn

    00:03:40.000 –> 00:03:41.000

    lucky, aren’t we?

    00:03:41.000 –> 00:03:44.000

    We’re doing okay. Yeah. We’re doing just fine.

    00:03:44.000 –> 00:03:45.000

    So let me give a little backstory here.

    00:03:45.000 –> 00:03:47.000

    So another thing I wanna talk about, Kevin,

    00:03:47.000 –> 00:03:49.000

    is, I found in my research to be

    00:03:49.000 –> 00:03:51.000

    awesome, is and I know you guys talked

    00:03:51.000 –> 00:03:53.000

    about this on, on the subpar podcast with

    00:03:53.000 –> 00:03:55.000

    Colton Oss and the sleaze, and those guys

    00:03:55.000 –> 00:03:56.000

    are hilarious. They’re awesome.

    00:03:57.000 –> 00:03:58.000

    Colts coming on soon. I told you, and

    00:03:58.000 –> 00:04:00.000

    I’ve already had the sleaze. So they’re good

    00:04:00.000 –> 00:04:01.000

    guys. But,

    00:04:02.000 –> 00:04:03.000

    people talk about it, and it it’s your

    00:04:03.000 –> 00:04:05.000

    perseverance. You know, you you almost made it

    00:04:05.000 –> 00:04:07.000

    on the tour a couple times You know,

    00:04:07.000 –> 00:04:09.000

    I watched that chip numerous times. It was,

    00:04:09.000 –> 00:04:11.000

    you know, an inch from going in and

    00:04:11.000 –> 00:04:13.000

    and did not go in, which would’ve got

    00:04:13.000 –> 00:04:15.000

    your PGA tour card, thirty one years old.

    00:04:15.000 –> 00:04:18.000

    And now you earn it. Talk about that

    00:04:18.000 –> 00:04:19.000

    grind, man, and talk about that journey of

    00:04:19.000 –> 00:04:21.000

    what you’ve learned to get you to where

    00:04:21.000 –> 00:04:23.000

    you are now, getting right start on the

    00:04:23.000 –> 00:04:24.000

    PGA tour.

    00:04:25.000 –> 00:04:28.000

    Yeah. I just think I’ve surrounded myself with

    00:04:28.000 –> 00:04:29.000

    an incredibly

    00:04:30.000 –> 00:04:30.000

    close

    00:04:31.000 –> 00:04:32.000

    small circle

    00:04:32.000 –> 00:04:33.000

    of support.

    00:04:33.000 –> 00:04:34.000

    And

    00:04:34.000 –> 00:04:36.000

    they’ve kinda beaten it into me that,

    00:04:37.000 –> 00:04:39.000

    I mean, the ultimate goal is is not

    00:04:39.000 –> 00:04:41.000

    making the PJ tour. It’s not

    00:04:42.000 –> 00:04:44.000

    winning a PJ Tourpan. It’s not winning a

    00:04:44.000 –> 00:04:47.000

    major championship. I mean, it’s enjoying this journey

    00:04:48.000 –> 00:04:49.000

    and kind of learning

    00:04:50.000 –> 00:04:52.000

    as you go along the way, and I

    00:04:52.000 –> 00:04:54.000

    feel like I’ve done a job of that.

    00:04:54.000 –> 00:04:57.000

    And that’s definitely been something that’s kept me

    00:04:57.000 –> 00:04:57.000

    going,

    00:04:58.000 –> 00:04:59.000

    even in those

    00:04:59.000 –> 00:05:02.000

    really tough times, like, twenty eighteen when I

    00:05:02.000 –> 00:05:02.000

    finished

    00:05:03.000 –> 00:05:05.000

    twenty six, and the next year I had

    00:05:05.000 –> 00:05:07.000

    a pretty good chance. And

    00:05:07.000 –> 00:05:09.000

    just made a debacle of the last hole

    00:05:09.000 –> 00:05:09.000

    and

    00:05:10.000 –> 00:05:12.000

    just having a very positive

    00:05:12.000 –> 00:05:15.000

    set of parents, a positive wife, my brother,

    00:05:16.000 –> 00:05:18.000

    all my coaches, and then that small circle

    00:05:18.000 –> 00:05:20.000

    of friends that I mean I pretty much

    00:05:20.000 –> 00:05:21.000

    called my family.

    00:05:21.000 –> 00:05:22.000

    They’re all in it with me and that

    00:05:22.000 –> 00:05:23.000

    just kinda

    00:05:24.000 –> 00:05:26.000

    keeps the train going. Yeah. So I heard

    00:05:26.000 –> 00:05:27.000

    on a podcast you were on. It might

    00:05:27.000 –> 00:05:28.000

    have been the subpar when,

    00:05:29.000 –> 00:05:31.000

    I think you sat down with your dad.

    00:05:31.000 –> 00:05:33.000

    Right? And your dad You said, hey, I

    00:05:33.000 –> 00:05:34.000

    don’t know if I wanna do this anymore.

    00:05:34.000 –> 00:05:36.000

    And what what’d your dad tell you?

    00:05:37.000 –> 00:05:39.000

    Yeah. So it was that would’ve been a

    00:05:39.000 –> 00:05:40.000

    COVID year.

    00:05:40.000 –> 00:05:42.000

    And it was kinda like the wraparound season.

    00:05:42.000 –> 00:05:43.000

    So it was a long season.

    00:05:44.000 –> 00:05:45.000

    Nobody really knew

    00:05:46.000 –> 00:05:48.000

    what was gonna happen if we were just

    00:05:48.000 –> 00:05:50.000

    gonna stop playing again if COVID spiked up

    00:05:50.000 –> 00:05:52.000

    again or whatever. So I’m just kinda in

    00:05:52.000 –> 00:05:53.000

    a rut and

    00:05:53.000 –> 00:05:54.000

    I felt like I was

    00:05:55.000 –> 00:05:57.000

    working hard and I was traveling with two

    00:05:57.000 –> 00:06:00.000

    of my really good buddies that had kids.

    00:06:00.000 –> 00:06:02.000

    I didn’t have a daughter at the time,

    00:06:02.000 –> 00:06:04.000

    and they were on the end of their

    00:06:04.000 –> 00:06:06.000

    careers. So they were talking about

    00:06:07.000 –> 00:06:10.000

    kinda wrapping it up, and I kinda fell

    00:06:10.000 –> 00:06:12.000

    into that a little bit. Like Yeah. Easy

    00:06:12.000 –> 00:06:15.000

    to do. Yeah. They seem to be just

    00:06:15.000 –> 00:06:16.000

    fine with it and

    00:06:16.000 –> 00:06:19.000

    So it was after an event, and I

    00:06:19.000 –> 00:06:21.000

    I believe I missed a cut in Utah

    00:06:21.000 –> 00:06:23.000

    and it was a quick flight back to

    00:06:23.000 –> 00:06:25.000

    my hometown in Marietta, California.

    00:06:26.000 –> 00:06:27.000

    Sat down my dad. He was, hey, you

    00:06:27.000 –> 00:06:30.000

    just you kinda seem a little off. Like,

    00:06:30.000 –> 00:06:32.000

    what’s going on? And I told him, like,

    00:06:32.000 –> 00:06:33.000

    I just don’t know

    00:06:33.000 –> 00:06:35.000

    if I wanna do this anymore, I mean,

    00:06:35.000 –> 00:06:37.000

    I vividly remember him saying, like,

    00:06:39.000 –> 00:06:41.000

    right now, you don’t have

    00:06:42.000 –> 00:06:43.000

    a child. You have

    00:06:44.000 –> 00:06:47.000

    a very supportive set of parents, a very

    00:06:47.000 –> 00:06:48.000

    supportive set of in laws,

    00:06:49.000 –> 00:06:50.000

    an unbelievable life.

    00:06:51.000 –> 00:06:51.000

    And

    00:06:52.000 –> 00:06:54.000

    if you can kinda get the same back

    00:06:54.000 –> 00:06:56.000

    on track, like, you can provide for your

    00:06:56.000 –> 00:06:57.000

    family

    00:06:57.000 –> 00:06:59.000

    in more ways and just financially. I mean,

    00:07:00.000 –> 00:07:02.000

    my daughter’s been on my daughter’s been on

    00:07:02.000 –> 00:07:05.000

    forty flights probably. And she’s not even not

    00:07:05.000 –> 00:07:06.000

    even a year and a half old and

    00:07:07.000 –> 00:07:11.000

    different countries. And so and that kinda sparked

    00:07:11.000 –> 00:07:13.000

    something in me. Like, this is something that

    00:07:13.000 –> 00:07:15.000

    I really do wanna do. I’m just need

    00:07:15.000 –> 00:07:17.000

    to get away from just trying to take

    00:07:17.000 –> 00:07:20.000

    the easy way out and almost play victim

    00:07:20.000 –> 00:07:22.000

    a little bit. And, I mean, that was

    00:07:22.000 –> 00:07:22.000

    an amazing

    00:07:23.000 –> 00:07:26.000

    very intimate, like, conversation. I had, like, very

    00:07:26.000 –> 00:07:26.000

    touching.

    00:07:26.000 –> 00:07:28.000

    Yeah. Which I think is huge because it

    00:07:28.000 –> 00:07:30.000

    whether it’s your dad or just a a

    00:07:30.000 –> 00:07:32.000

    friend, a mentor. I mean, I think sometimes

    00:07:32.000 –> 00:07:34.000

    you need to hear. You got you got

    00:07:34.000 –> 00:07:36.000

    people in your corner, and thinking about your

    00:07:36.000 –> 00:07:38.000

    success and and and believing in your success.

    00:07:38.000 –> 00:07:40.000

    Right? And I always say as a leader,

    00:07:40.000 –> 00:07:41.000

    sometimes we have to believe in somebody’s success

    00:07:41.000 –> 00:07:43.000

    more than they believe in themselves, don’t you

    00:07:43.000 –> 00:07:43.000

    think?

    00:07:44.000 –> 00:07:46.000

    Oh, a hundred percent. And

    00:07:46.000 –> 00:07:48.000

    just going back to kinda small circle of

    00:07:48.000 –> 00:07:51.000

    support, and it kinda just dawned on me.

    00:07:51.000 –> 00:07:52.000

    But that same season,

    00:07:52.000 –> 00:07:54.000

    we’re kinda getting towards the end of the

    00:07:54.000 –> 00:07:55.000

    year, and

    00:07:56.000 –> 00:07:58.000

    it was kinda in that same time frame

    00:07:58.000 –> 00:07:59.000

    where I had had that conversation with my

    00:07:59.000 –> 00:08:01.000

    dad. My coach is out with me and

    00:08:01.000 –> 00:08:02.000

    He’s like,

    00:08:03.000 –> 00:08:04.000

    no matter what you end up doing, like,

    00:08:04.000 –> 00:08:06.000

    we’re always gonna be

    00:08:06.000 –> 00:08:08.000

    close. I mean, this relationship we

    00:08:09.000 –> 00:08:10.000

    golf is

    00:08:10.000 –> 00:08:12.000

    business, but then outside of that, it’s friendship.

    00:08:13.000 –> 00:08:14.000

    And because all I want you to do

    00:08:14.000 –> 00:08:17.000

    is just kinda give it your Gilliland

    00:08:17.000 –> 00:08:18.000

    just make sure you get to the finish

    00:08:18.000 –> 00:08:20.000

    line before you make up your mind.

    00:08:20.000 –> 00:08:23.000

    And that was just like

    00:08:23.000 –> 00:08:25.000

    another one of those sparks. And, I mean,

    00:08:25.000 –> 00:08:27.000

    just kind of conversations like that got me

    00:08:27.000 –> 00:08:29.000

    through one of the, like, my down years

    00:08:29.000 –> 00:08:30.000

    and my career. And,

    00:08:31.000 –> 00:08:33.000

    I mean, I look back at them now

    00:08:33.000 –> 00:08:34.000

    and I’m like holy cows or,

    00:08:35.000 –> 00:08:36.000

    I mean, pivotal

    00:08:37.000 –> 00:08:39.000

    kind of turn, like, times or whatever you

    00:08:39.000 –> 00:08:41.000

    wanna call it in in my career.

    00:08:42.000 –> 00:08:44.000

    So very, very grateful for those

    00:08:45.000 –> 00:08:46.000

    conversations and

    00:08:47.000 –> 00:08:49.000

    So talk about the preparation. I think, again,

    00:08:49.000 –> 00:08:51.000

    let’s let’s take the golf course back to

    00:08:51.000 –> 00:08:53.000

    the board room here for work, for leaders,

    00:08:53.000 –> 00:08:55.000

    and, people listening to this, is

    00:08:55.000 –> 00:08:56.000

    your preparation.

    00:08:57.000 –> 00:08:59.000

    What what’s that light for you on off

    00:08:59.000 –> 00:09:01.000

    weeks Obviously, now you’re getting ready to go.

    00:09:01.000 –> 00:09:03.000

    You probably start what in Hawaii in January

    00:09:03.000 –> 00:09:04.000

    here in the next month.

    00:09:05.000 –> 00:09:08.000

    Yeah. And so what’s that preparation like in

    00:09:08.000 –> 00:09:10.000

    the next thirty days. Obviously, Brett the holidays

    00:09:10.000 –> 00:09:11.000

    in there. But what what’s that like for

    00:09:11.000 –> 00:09:12.000

    you?

    00:09:12.000 –> 00:09:14.000

    Yeah. So it’s been amazing.

    00:09:15.000 –> 00:09:18.000

    Just kinda have some downtime and focus on

    00:09:19.000 –> 00:09:20.000

    kind of the way we wanna go and

    00:09:20.000 –> 00:09:22.000

    structure this off season.

    00:09:22.000 –> 00:09:25.000

    The way my personality is is I’m kind

    00:09:25.000 –> 00:09:28.000

    of a leave, like, don’t leave any stone

    00:09:28.000 –> 00:09:29.000

    unturned.

    00:09:29.000 –> 00:09:30.000

    I mean, it goes from

    00:09:31.000 –> 00:09:33.000

    literally when I wake up in the morning

    00:09:33.000 –> 00:09:35.000

    to every meal that I put in my

    00:09:35.000 –> 00:09:37.000

    body to my workouts,

    00:09:38.000 –> 00:09:40.000

    to the ways I structure my practice. I

    00:09:40.000 –> 00:09:44.000

    mean, pretty much speaking just golf,

    00:09:44.000 –> 00:09:45.000

    I mean, I have

    00:09:46.000 –> 00:09:47.000

    fundamental practice,

    00:09:48.000 –> 00:09:50.000

    skill development practice, and then games. And I

    00:09:50.000 –> 00:09:51.000

    try to just separate them

    00:09:52.000 –> 00:09:54.000

    like, one third, one third, one third.

    00:09:55.000 –> 00:09:57.000

    I mean, so there’s a bunch. And what’s

    00:09:57.000 –> 00:09:58.000

    that like? So nothing to Brett, but so

    00:09:58.000 –> 00:09:59.000

    that day, so is that like an eight

    00:09:59.000 –> 00:10:01.000

    hour day? Is that twelve hours? Five for

    00:10:01.000 –> 00:10:02.000

    it? What is that?

    00:10:04.000 –> 00:10:05.000

    I mean, I’d say a normal day. I’d

    00:10:05.000 –> 00:10:07.000

    get up at 6AM,

    00:10:08.000 –> 00:10:09.000

    and

    00:10:09.000 –> 00:10:12.000

    Brett much from six to 06:30, I do

    00:10:12.000 –> 00:10:15.000

    all of my mindfulness stuff. I know we

    00:10:15.000 –> 00:10:17.000

    talked about it a little bit and it’s

    00:10:17.000 –> 00:10:20.000

    just pretty much a way like you were

    00:10:20.000 –> 00:10:21.000

    talking about those thoughts that come into your

    00:10:21.000 –> 00:10:22.000

    mind and some

    00:10:23.000 –> 00:10:24.000

    get bigger.

    00:10:24.000 –> 00:10:26.000

    It’s just a way to

    00:10:26.000 –> 00:10:29.000

    get rid of disruptive thoughts and just don’t

    00:10:29.000 –> 00:10:31.000

    give them any credit because technically they don’t

    00:10:31.000 –> 00:10:32.000

    really mean anything.

    00:10:33.000 –> 00:10:35.000

    So I do that and then I spend

    00:10:35.000 –> 00:10:37.000

    the morning with my daughter and my wife,

    00:10:37.000 –> 00:10:40.000

    and we always do coffee and an unbelievable

    00:10:40.000 –> 00:10:41.000

    Brett, and

    00:10:41.000 –> 00:10:43.000

    by that time, she’s about ready to go

    00:10:43.000 –> 00:10:45.000

    down for a nap, and I’m out of

    00:10:45.000 –> 00:10:47.000

    the golf course at about 10AM. And

    00:10:48.000 –> 00:10:50.000

    depending on who’s out there or

    00:10:51.000 –> 00:10:52.000

    if it’s just myself,

    00:10:52.000 –> 00:10:53.000

    kind of structures.

    00:10:54.000 –> 00:10:55.000

    What I’m gonna do for that day, I

    00:10:55.000 –> 00:10:58.000

    mean, I have kind of my non negotiables

    00:10:58.000 –> 00:11:00.000

    that I have to get done. Every day

    00:11:00.000 –> 00:11:02.000

    with golf swing, short game,

    00:11:02.000 –> 00:11:03.000

    putting,

    00:11:03.000 –> 00:11:05.000

    stuff like that. And then if there’s guys

    00:11:05.000 –> 00:11:09.000

    there, we’ll go play a game and then

    00:11:09.000 –> 00:11:09.000

    come

    00:11:10.000 –> 00:11:12.000

    Brett much pretty much

    00:11:13.000 –> 00:11:15.000

    You’re basically living every guy like me’s dream.

    00:11:15.000 –> 00:11:17.000

    Right, is you do you get permission every

    00:11:17.000 –> 00:11:19.000

    day to go practice your golf game and

    00:11:19.000 –> 00:11:20.000

    go play a game of golf with your

    00:11:20.000 –> 00:11:22.000

    buddies, but really it’s work. And there’s no

    00:11:22.000 –> 00:11:24.000

    air quotes in that. That legitimately is work

    00:11:24.000 –> 00:11:26.000

    and how you’re providing for your family.

    00:11:27.000 –> 00:11:29.000

    Yeah. It definitely is. And now I’ll get

    00:11:29.000 –> 00:11:30.000

    home around

    00:11:31.000 –> 00:11:32.000

    four, 04:30, and

    00:11:32.000 –> 00:11:34.000

    I have a gym here at the house

    00:11:34.000 –> 00:11:34.000

    and

    00:11:35.000 –> 00:11:37.000

    normally my wife works out with me at

    00:11:37.000 –> 00:11:39.000

    the same time. It’s when my daughter’s down

    00:11:39.000 –> 00:11:41.000

    for a second nap, and Yep.

    00:11:42.000 –> 00:11:43.000

    Gilliland,

    00:11:43.000 –> 00:11:44.000

    I mean, I’m

    00:11:44.000 –> 00:11:47.000

    I’m pretty much asleep on the couch every

    00:11:47.000 –> 00:11:48.000

    night at 08:15.

    00:11:49.000 –> 00:11:50.000

    Dang.

    00:11:50.000 –> 00:11:53.000

    Brett at nine. I’m asleep by nine. If

    00:11:53.000 –> 00:11:54.000

    it’s either on the couch, then I have

    00:11:54.000 –> 00:11:55.000

    to roll over into the bed or

    00:11:57.000 –> 00:11:58.000

    I’m in bed pretty early.

    00:11:59.000 –> 00:12:00.000

    Yeah. And another thing I heard too is,

    00:12:00.000 –> 00:12:02.000

    which I loved and I thought this was

    00:12:02.000 –> 00:12:05.000

    really an abundant thinking, which is important. Right?

    00:12:05.000 –> 00:12:06.000

    For anything, but is,

    00:12:07.000 –> 00:12:09.000

    what you do on the road Kevin for

    00:12:09.000 –> 00:12:11.000

    your eating. I mean, how important that is

    00:12:11.000 –> 00:12:13.000

    for you and kinda get detail with that

    00:12:13.000 –> 00:12:15.000

    if you want. But I think And they

    00:12:15.000 –> 00:12:17.000

    ask you, like, you know, that’s not cheap.

    00:12:17.000 –> 00:12:18.000

    Right? And it’s not like,

    00:12:19.000 –> 00:12:21.000

    you know, in in golf, which is what

    00:12:21.000 –> 00:12:23.000

    I love about and kinda don’t like about

    00:12:23.000 –> 00:12:24.000

    it is there’s no there’s not they’re not

    00:12:24.000 –> 00:12:26.000

    signing you an eighteen million dollar a year

    00:12:26.000 –> 00:12:28.000

    contract and hoping you hit, you know, you

    00:12:28.000 –> 00:12:30.000

    know, one eighty for the St. Louis cardinals.

    00:12:30.000 –> 00:12:32.000

    You gotta go out and earn Right? But

    00:12:32.000 –> 00:12:33.000

    you are investing your dollars,

    00:12:34.000 –> 00:12:37.000

    extra dollars into your food prep. So talk

    00:12:37.000 –> 00:12:38.000

    about that.

    00:12:38.000 –> 00:12:40.000

    Yeah. So the nutrition part

    00:12:41.000 –> 00:12:44.000

    kind of dawned on me. It would be

    00:12:44.000 –> 00:12:46.000

    my Brett shirt freshman year of college.

    00:12:47.000 –> 00:12:48.000

    And Oklahoma State, by the way.

    00:12:49.000 –> 00:12:51.000

    Yep. I got injured in college. I fractured

    00:12:52.000 –> 00:12:53.000

    my l five,

    00:12:53.000 –> 00:12:56.000

    and I was out for the spring semester,

    00:12:56.000 –> 00:12:58.000

    and I’m like, this sucks. And that’s when

    00:12:58.000 –> 00:13:00.000

    I got bitness and nutrition.

    00:13:01.000 –> 00:13:01.000

    And

    00:13:02.000 –> 00:13:04.000

    I pretty much told myself that I’m never

    00:13:04.000 –> 00:13:06.000

    under my control, I’m never gonna get hurt

    00:13:06.000 –> 00:13:07.000

    again. If it’s a

    00:13:08.000 –> 00:13:09.000

    small stabilizing

    00:13:10.000 –> 00:13:12.000

    injury that I could have avoided. Like, that’s

    00:13:12.000 –> 00:13:14.000

    not gonna happen in my book.

    00:13:14.000 –> 00:13:16.000

    And so I was just taking the deepest

    00:13:16.000 –> 00:13:19.000

    dive into it and found an amazing guy

    00:13:19.000 –> 00:13:21.000

    that I work with down in encinitas, California.

    00:13:21.000 –> 00:13:24.000

    His name is Robert Yang, very holistic.

    00:13:25.000 –> 00:13:26.000

    He has a very

    00:13:27.000 –> 00:13:27.000

    straightforward

    00:13:28.000 –> 00:13:29.000

    type of way of eating.

    00:13:29.000 –> 00:13:31.000

    And just to kind of give you a

    00:13:31.000 –> 00:13:32.000

    quick preview on that, I mean,

    00:13:33.000 –> 00:13:34.000

    pretty much is

    00:13:35.000 –> 00:13:37.000

    outline or overview of how he’d like you

    00:13:37.000 –> 00:13:39.000

    to eat is the easiest way to maintain

    00:13:39.000 –> 00:13:40.000

    blood sugar

    00:13:40.000 –> 00:13:43.000

    and it’s protein fat and fiber. So

    00:13:44.000 –> 00:13:48.000

    protein is coming from animal. He’s massive into

    00:13:49.000 –> 00:13:50.000

    high quality

    00:13:51.000 –> 00:13:52.000

    organically stores

    00:13:53.000 –> 00:13:56.000

    grass fed cows or pasture raised poultry stuff

    00:13:56.000 –> 00:13:59.000

    like that just because the amino in it.

    00:13:59.000 –> 00:14:00.000

    You can’t

    00:14:01.000 –> 00:14:02.000

    get the amino acids on

    00:14:03.000 –> 00:14:06.000

    a plant based diet versus this animal based.

    00:14:06.000 –> 00:14:09.000

    And I mean, I felt I felt amazing.

    00:14:09.000 –> 00:14:10.000

    And

    00:14:10.000 –> 00:14:12.000

    when I literally wake up

    00:14:13.000 –> 00:14:15.000

    on the dot, I have the most energy

    00:14:16.000 –> 00:14:17.000

    throughout the entire day,

    00:14:18.000 –> 00:14:18.000

    and

    00:14:19.000 –> 00:14:20.000

    I just had to find a way to

    00:14:20.000 –> 00:14:23.000

    have that same thing on the road.

    00:14:23.000 –> 00:14:24.000

    So we just started

    00:14:25.000 –> 00:14:28.000

    renting houses every week, and I just cook

    00:14:28.000 –> 00:14:30.000

    every meal just because I can control

    00:14:31.000 –> 00:14:33.000

    every single thing that goes into it. I

    00:14:33.000 –> 00:14:35.000

    mean, if you go to a restaurant, they

    00:14:35.000 –> 00:14:37.000

    would actually show you what was in

    00:14:38.000 –> 00:14:40.000

    whatever, in a steak and vegetables. I mean,

    00:14:40.000 –> 00:14:43.000

    there’s gonna be terrible oils they use with

    00:14:43.000 –> 00:14:46.000

    it. It’s probably gonna be some sort of

    00:14:47.000 –> 00:14:49.000

    corn syrup or sugar on a sauce that

    00:14:49.000 –> 00:14:51.000

    they put on. I mean, so I’m just

    00:14:51.000 –> 00:14:53.000

    taking out all those factors and I just

    00:14:53.000 –> 00:14:54.000

    feel amazing.

    00:14:55.000 –> 00:14:56.000

    Yeah. I mean, what a commitment. What so

    00:14:56.000 –> 00:14:57.000

    what do you do when you go to?

    00:14:57.000 –> 00:14:59.000

    I mean, obviously you gotta go to events

    00:14:59.000 –> 00:15:01.000

    and, you know, your sponsors, and you go

    00:15:01.000 –> 00:15:03.000

    to nice dinners and all those things. So,

    00:15:03.000 –> 00:15:04.000

    I mean, what do you do if you’re

    00:15:04.000 –> 00:15:06.000

    at a nice high end steakhouse?

    00:15:07.000 –> 00:15:08.000

    How do you order food?

    00:15:09.000 –> 00:15:11.000

    Yeah. I just go pretty much as plain

    00:15:11.000 –> 00:15:11.000

    as possible.

    00:15:12.000 –> 00:15:14.000

    I mean, I’ll just get

    00:15:15.000 –> 00:15:15.000

    a very

    00:15:16.000 –> 00:15:18.000

    basic steak. I mean, say if we’re going

    00:15:18.000 –> 00:15:20.000

    to a steak house, it would be just

    00:15:20.000 –> 00:15:23.000

    a very basic steak, no sauce or anything

    00:15:23.000 –> 00:15:26.000

    like that. And Just get sweet vegetables. And

    00:15:26.000 –> 00:15:28.000

    normally, sometimes they’ll have a big sweet potato

    00:15:29.000 –> 00:15:31.000

    or just white rice or just something kinda

    00:15:31.000 –> 00:15:33.000

    easy like that and just keep it very

    00:15:33.000 –> 00:15:35.000

    simple. I mean Okay. Like, I I don’t

    00:15:35.000 –> 00:15:38.000

    eat any dairy, gluten,

    00:15:38.000 –> 00:15:40.000

    refined, like, I don’t eat any refined sugar.

    00:15:40.000 –> 00:15:43.000

    I’ll eat Brett. But no added sugars or

    00:15:43.000 –> 00:15:45.000

    anything like that. And,

    00:15:46.000 –> 00:15:47.000

    fortunately, I think I got this gene where

    00:15:47.000 –> 00:15:49.000

    I don’t like the taste of any sort

    00:15:49.000 –> 00:15:50.000

    of alcohol.

    00:15:52.000 –> 00:15:55.000

    So I may have tried literally great bottles

    00:15:55.000 –> 00:15:56.000

    of wine, and

    00:15:57.000 –> 00:15:59.000

    high end tequila. It all just tastes like

    00:15:59.000 –> 00:16:02.000

    gasoline to me. It’s like, oh, it’s burns.

    00:16:02.000 –> 00:16:02.000

    Yeah.

    00:16:03.000 –> 00:16:06.000

    So no no bourbon for you. Yeah. No.

    00:16:06.000 –> 00:16:08.000

    For me. I mean, I just put in

    00:16:08.000 –> 00:16:11.000

    all of it completely. So That’s awesome. That’s

    00:16:11.000 –> 00:16:12.000

    awesome. Good for you.

    00:16:13.000 –> 00:16:15.000

    Talk about the, you know, growing up, I

    00:16:15.000 –> 00:16:16.000

    think it’s important.

    00:16:17.000 –> 00:16:19.000

    You you can’t you you and Ricky Fowler

    00:16:19.000 –> 00:16:20.000

    have a relationship. Right? Both from the same

    00:16:20.000 –> 00:16:21.000

    hometown.

    00:16:21.000 –> 00:16:23.000

    Oklahoma State University.

    00:16:24.000 –> 00:16:26.000

    Talk about that. And I know, you know,

    00:16:26.000 –> 00:16:28.000

    you probably kinda right behind you here. You

    00:16:28.000 –> 00:16:29.000

    can see what you can see this blue

    00:16:29.000 –> 00:16:31.000

    back around here. That’s Jackie Joiner, Kersey, one

    00:16:31.000 –> 00:16:32.000

    of the greatest females,

    00:16:33.000 –> 00:16:36.000

    athletes ever. And she’s from, you know, six

    00:16:36.000 –> 00:16:37.000

    miles up the road. And I know a

    00:16:37.000 –> 00:16:38.000

    lot of people that have come out of

    00:16:38.000 –> 00:16:41.000

    that town And they said, they were they

    00:16:41.000 –> 00:16:43.000

    saw somebody do it. Right? They saw Jackie

    00:16:43.000 –> 00:16:46.000

    Joiner, Kersey. And so what about Ricky Fowler

    00:16:46.000 –> 00:16:46.000

    for you?

    00:16:47.000 –> 00:16:49.000

    We came from a little bit of,

    00:16:50.000 –> 00:16:54.000

    small town golf mecca because even outside of

    00:16:54.000 –> 00:16:54.000

    Ricky,

    00:16:55.000 –> 00:16:57.000

    Champions tour player and PJ Tour winner Tom

    00:16:57.000 –> 00:17:00.000

    Pernice Junior. No. He was there. Yeah.

    00:17:01.000 –> 00:17:03.000

    They moved to California because Brooke, his youngest

    00:17:03.000 –> 00:17:04.000

    daughter,

    00:17:04.000 –> 00:17:07.000

    was blind, and there’s a really good acupuncturist

    00:17:08.000 –> 00:17:10.000

    in Southern California. So Tom moved from

    00:17:11.000 –> 00:17:13.000

    Kansas City up to Marietta. So when I

    00:17:13.000 –> 00:17:14.000

    was

    00:17:15.000 –> 00:17:17.000

    When I was growing up, I saw

    00:17:17.000 –> 00:17:20.000

    Tom when he was directly in the prime

    00:17:20.000 –> 00:17:21.000

    of his career on the PJ tour.

    00:17:22.000 –> 00:17:24.000

    And then I also saw Ricky when he

    00:17:24.000 –> 00:17:25.000

    was

    00:17:26.000 –> 00:17:29.000

    eighth grade, ninth grade, tenth grade when he

    00:17:29.000 –> 00:17:32.000

    was shooting these low sixty scores in these

    00:17:32.000 –> 00:17:33.000

    junior tournaments

    00:17:33.000 –> 00:17:36.000

    Gilliland amateur tournaments and everyone is just like

    00:17:36.000 –> 00:17:36.000

    like

    00:17:37.000 –> 00:17:39.000

    the next coming with Jesus. This dude. Yeah.

    00:17:41.000 –> 00:17:44.000

    And just we struck up a friendship and

    00:17:44.000 –> 00:17:46.000

    practice together every day and

    00:17:46.000 –> 00:17:49.000

    we play with Tom. So, I mean, that

    00:17:49.000 –> 00:17:51.000

    was pretty much we had one other, which

    00:17:51.000 –> 00:17:52.000

    were probably my brother, some of the other

    00:17:52.000 –> 00:17:54.000

    good juniors at the club. I mean, we

    00:17:54.000 –> 00:17:56.000

    had a competitive day,

    00:17:57.000 –> 00:17:59.000

    every single day we were together with

    00:17:59.000 –> 00:18:01.000

    a current PJ tour player,

    00:18:01.000 –> 00:18:04.000

    and then Ricky’s obviously well on his way

    00:18:04.000 –> 00:18:05.000

    to becoming a golf hall of famer.

    00:18:06.000 –> 00:18:08.000

    Yeah. And able to learn from people who

    00:18:08.000 –> 00:18:10.000

    are better than you.

    00:18:11.000 –> 00:18:12.000

    I think is

    00:18:12.000 –> 00:18:14.000

    massive, and that was the main that was

    00:18:14.000 –> 00:18:16.000

    the main reason why I picked Oklahoma State

    00:18:16.000 –> 00:18:17.000

    was

    00:18:18.000 –> 00:18:21.000

    I was gonna be a small fish

    00:18:21.000 –> 00:18:23.000

    in an extremely large pond.

    00:18:24.000 –> 00:18:27.000

    And I was there with Kevin Twain, Morgan

    00:18:27.000 –> 00:18:29.000

    Hoffman, Peter Ulyne,

    00:18:29.000 –> 00:18:31.000

    Taylor Gooch, Wyndham Clark,

    00:18:32.000 –> 00:18:33.000

    and we had to qualify every week. So

    00:18:33.000 –> 00:18:35.000

    I’m trying to figure out ways

    00:18:36.000 –> 00:18:38.000

    to beat these first team all Americans and

    00:18:38.000 –> 00:18:39.000

    if now

    00:18:39.000 –> 00:18:41.000

    US Open champion and live player of the

    00:18:41.000 –> 00:18:42.000

    year. And, I mean,

    00:18:43.000 –> 00:18:46.000

    so just kind of picking choosing from kinda

    00:18:46.000 –> 00:18:48.000

    each player and kinda molding your own and

    00:18:48.000 –> 00:18:49.000

    trying to figure out how to win is

    00:18:49.000 –> 00:18:52.000

    extremely valuable, I think, in my opinion.

    00:18:53.000 –> 00:18:54.000

    Well, I put you on the spot earlier,

    00:18:54.000 –> 00:18:56.000

    so I can’t do it, twice. But, man,

    00:18:56.000 –> 00:18:59.000

    imagine if you had to pick Wyndham Clark,

    00:18:59.000 –> 00:19:00.000

    winning the US Open

    00:19:00.000 –> 00:19:03.000

    or Taylor Guch winning, you know, Catrillion dollars

    00:19:03.000 –> 00:19:06.000

    in the live tour of the year. Right?

    00:19:06.000 –> 00:19:07.000

    That’s

    00:19:07.000 –> 00:19:09.000

    a that’s a hell of a year for

    00:19:09.000 –> 00:19:10.000

    two of your buddies.

    00:19:10.000 –> 00:19:13.000

    Yep. And then, I mean, obviously, Victor, with

    00:19:13.000 –> 00:19:13.000

    the,

    00:19:14.000 –> 00:19:15.000

    yeah,

    00:19:15.000 –> 00:19:16.000

    up and

    00:19:17.000 –> 00:19:19.000

    pretty cool. We walked into we had a

    00:19:19.000 –> 00:19:22.000

    tournament up at Oaktree National, little pro scratch

    00:19:22.000 –> 00:19:25.000

    in Edmund, Oklahoma about three weeks ago, and

    00:19:25.000 –> 00:19:28.000

    you walk into the pro shop and You

    00:19:28.000 –> 00:19:30.000

    got the FedEx cut trophy on one side.

    00:19:30.000 –> 00:19:31.000

    You got to live

    00:19:31.000 –> 00:19:33.000

    golf trophy on the other side because Victor

    00:19:33.000 –> 00:19:36.000

    and Taylor both play out at Oaktree National.

    00:19:36.000 –> 00:19:36.000

    So it was

    00:19:38.000 –> 00:19:39.000

    were they there?

    00:19:40.000 –> 00:19:43.000

    Victor was. Yeah. Taylor went out I’ll be

    00:19:43.000 –> 00:19:45.000

    there. Yeah. Yeah. Victor had a hell of

    00:19:45.000 –> 00:19:48.000

    a year, man. That’s awesome. So talk about,

    00:19:49.000 –> 00:19:50.000

    you know, walking in that locker room, man.

    00:19:50.000 –> 00:19:52.000

    So you’re you’re going in basically a month

    00:19:52.000 –> 00:19:55.000

    from now, you’re gonna walk in and and,

    00:19:55.000 –> 00:19:56.000

    you know, it’s pretty cool as the guy’s

    00:19:56.000 –> 00:19:59.000

    following golf, Tiger playing today and teeing it

    00:19:59.000 –> 00:20:00.000

    I think I I looked. He was plus

    00:20:00.000 –> 00:20:02.000

    three through seventeen when we’re right before we

    00:20:02.000 –> 00:20:05.000

    started recording. So he’s right there. He’s five

    00:20:05.000 –> 00:20:07.000

    or six back, I think, or seven back.

    00:20:07.000 –> 00:20:09.000

    But cool. See him back out there. But

    00:20:09.000 –> 00:20:10.000

    But walk through and I know you played

    00:20:10.000 –> 00:20:11.000

    in p g a two or events, so

    00:20:11.000 –> 00:20:13.000

    maybe it’ll be different for you now. But

    00:20:13.000 –> 00:20:15.000

    as a p g a two or pro,

    00:20:15.000 –> 00:20:17.000

    walking into there, into that locker room, man.

    00:20:17.000 –> 00:20:20.000

    What’s that gonna be like for you and,

    00:20:20.000 –> 00:20:21.000

    and how do you keep your game face

    00:20:21.000 –> 00:20:22.000

    on?

    00:20:22.000 –> 00:20:23.000

    Yeah.

    00:20:23.000 –> 00:20:26.000

    I mean, it’s almost since the season’s been

    00:20:26.000 –> 00:20:28.000

    over, it’s almost been a sense of relief

    00:20:29.000 –> 00:20:30.000

    just because

    00:20:30.000 –> 00:20:33.000

    I mean, this journey’s been so long and

    00:20:33.000 –> 00:20:35.000

    you never know if you’re ever if you’re

    00:20:35.000 –> 00:20:36.000

    ever gonna get there. I mean, you can

    00:20:36.000 –> 00:20:38.000

    do all the right stuff and

    00:20:38.000 –> 00:20:40.000

    It just sometimes it’s just not in the

    00:20:40.000 –> 00:20:41.000

    cards. And so I think kinda getting over

    00:20:41.000 –> 00:20:41.000

    the hump

    00:20:42.000 –> 00:20:42.000

    of

    00:20:47.000 –> 00:20:49.000

    getting that to her card has been a

    00:20:49.000 –> 00:20:51.000

    massive sensor relief and I’m gonna go in

    00:20:51.000 –> 00:20:53.000

    there and I’m gonna enjoy every

    00:20:54.000 –> 00:20:55.000

    single

    00:20:55.000 –> 00:20:57.000

    week and every tournament. And

    00:20:58.000 –> 00:21:00.000

    I’m just I’m really trying to

    00:21:01.000 –> 00:21:03.000

    tell myself and remind myself to enjoy it

    00:21:03.000 –> 00:21:05.000

    because I know it’s gonna the year is

    00:21:05.000 –> 00:21:06.000

    gonna go fast.

    00:21:07.000 –> 00:21:09.000

    I mean, nothing’s guaranteed. I mean,

    00:21:10.000 –> 00:21:11.000

    I could play one year. I could play

    00:21:12.000 –> 00:21:15.000

    twenty five years. Yeah. So I’m just gonna

    00:21:15.000 –> 00:21:15.000

    try to be as present as

    00:21:17.000 –> 00:21:18.000

    possible.

    00:21:18.000 –> 00:21:20.000

    I know that good golf is gonna take

    00:21:20.000 –> 00:21:21.000

    care of itself,

    00:21:21.000 –> 00:21:24.000

    and I don’t need to try and change

    00:21:24.000 –> 00:21:26.000

    my game to

    00:21:26.000 –> 00:21:28.000

    fit the PJ tour and try to

    00:21:29.000 –> 00:21:31.000

    be someone else’s game or anything like that.

    00:21:31.000 –> 00:21:33.000

    And I might genuinely know if I go

    00:21:33.000 –> 00:21:35.000

    and I play good golf, then gonna plan

    00:21:35.000 –> 00:21:37.000

    on that tour for a very, very long

    00:21:37.000 –> 00:21:39.000

    time. Love it. Because you gotta be in

    00:21:39.000 –> 00:21:41.000

    the, what, top 01:50 to keep the card?

    00:21:42.000 –> 00:21:43.000

    Top 01:25.

    00:21:43.000 –> 00:21:46.000

    That 01:25. Okay. Yeah. 01:26

    00:21:46.000 –> 00:21:47.000

    to 01:50

    00:21:47.000 –> 00:21:50.000

    is still pretty much like a full card.

    00:21:50.000 –> 00:21:51.000

    Okay.

    00:21:52.000 –> 00:21:53.000

    I’ll just get to play. Do you get

    00:21:53.000 –> 00:21:54.000

    to play in all the tournaments this year

    00:21:54.000 –> 00:21:56.000

    other than, like, say, the masters, things you

    00:21:56.000 –> 00:21:58.000

    gotta qualify for, but do you get to

    00:21:58.000 –> 00:21:59.000

    play in most of the tournaments?

    00:22:00.000 –> 00:22:03.000

    Most of them. And then they have they

    00:22:03.000 –> 00:22:06.000

    have including the four majors. They have those

    00:22:06.000 –> 00:22:07.000

    signature events that they’re calling.

    00:22:08.000 –> 00:22:11.000

    Where they’ve kinda created their own it’s like

    00:22:11.000 –> 00:22:13.000

    sixty or seventy man fields.

    00:22:14.000 –> 00:22:16.000

    No cut kind of deal. You can play

    00:22:16.000 –> 00:22:18.000

    your way into those throughout the season. Okay.

    00:22:18.000 –> 00:22:21.000

    And then obviously you can qualify for

    00:22:21.000 –> 00:22:23.000

    US Open Brett Gilliland

    00:22:24.000 –> 00:22:25.000

    stuff like that. So, I mean, I’ll probably

    00:22:26.000 –> 00:22:27.000

    if I had to guess

    00:22:27.000 –> 00:22:30.000

    low twenties and mid twenties of full season.

    00:22:30.000 –> 00:22:33.000

    Yeah. Awesome. So, I know these guys will

    00:22:33.000 –> 00:22:35.000

    be listening to this. So we’re gonna have

    00:22:35.000 –> 00:22:36.000

    a little fun, and we’re gonna talk about

    00:22:36.000 –> 00:22:38.000

    what the amateur golfer can do. So I

    00:22:38.000 –> 00:22:40.000

    I these are two brothers, Mikey and Timmy

    00:22:40.000 –> 00:22:40.000

    Rai.

    00:22:41.000 –> 00:22:43.000

    And, you know, I’m gonna just I’m gonna

    00:22:43.000 –> 00:22:44.000

    take a lot of their money this summer

    00:22:44.000 –> 00:22:46.000

    coming up here in two thousand twenty four.

    00:22:46.000 –> 00:22:48.000

    So what do I need to do as

    00:22:48.000 –> 00:22:49.000

    a guy? Listen to this right now or

    00:22:49.000 –> 00:22:51.000

    gal? Listen to this. It’s Gulf or what

    00:22:51.000 –> 00:22:52.000

    I need to do this season to be

    00:22:52.000 –> 00:22:54.000

    ready for Gilliland then, how do I get

    00:22:54.000 –> 00:22:56.000

    better throughout the year?

    00:22:57.000 –> 00:22:58.000

    So

    00:22:59.000 –> 00:23:02.000

    to be ready, I mean, you need to

    00:23:02.000 –> 00:23:04.000

    have a small list of just your daily

    00:23:04.000 –> 00:23:06.000

    fundamentals Gilliland those should not change.

    00:23:08.000 –> 00:23:10.000

    They shouldn’t change over the entire year.

    00:23:11.000 –> 00:23:11.000

    Because

    00:23:12.000 –> 00:23:15.000

    to stay working on them and

    00:23:15.000 –> 00:23:17.000

    one percent each day, you’ll just kinda get

    00:23:17.000 –> 00:23:20.000

    better, better, better. And then within a year,

    00:23:20.000 –> 00:23:21.000

    then you can kinda reevaluate.

    00:23:22.000 –> 00:23:24.000

    Yep. Next is And when those things, are

    00:23:24.000 –> 00:23:26.000

    you talking about, like, working on chipping, working

    00:23:26.000 –> 00:23:27.000

    on putting, or is this more of, exercise

    00:23:28.000 –> 00:23:29.000

    type of stuff. Because, obviously, it’s cold here.

    00:23:29.000 –> 00:23:31.000

    We can’t play that much golf.

    00:23:31.000 –> 00:23:33.000

    Yeah. I mean, you know,

    00:23:33.000 –> 00:23:34.000

    do some indoor stuff.

    00:23:35.000 –> 00:23:36.000

    Regarding golf.

    00:23:36.000 –> 00:23:38.000

    If there’s, like, a pattern you wanna change,

    00:23:38.000 –> 00:23:40.000

    if you’re too steep, too shallow,

    00:23:41.000 –> 00:23:44.000

    just kinda work on those. And then

    00:23:44.000 –> 00:23:46.000

    you gotta figure out because that’s only one

    00:23:46.000 –> 00:23:48.000

    third of the whole puzzle.

    00:23:49.000 –> 00:23:51.000

    I mean, the other one, you gotta know

    00:23:51.000 –> 00:23:53.000

    how to hit shots. So I mean,

    00:23:54.000 –> 00:23:55.000

    that’s why you’ll see

    00:23:56.000 –> 00:23:58.000

    some guys with terrible golf swings,

    00:23:58.000 –> 00:24:01.000

    beat guys with perfect golf swings, just because

    00:24:01.000 –> 00:24:02.000

    they know how to play the game of

    00:24:02.000 –> 00:24:03.000

    golf better.

    00:24:04.000 –> 00:24:07.000

    And, I mean, that’s just as important as

    00:24:07.000 –> 00:24:10.000

    having the perfect wrist angle or whatever the

    00:24:10.000 –> 00:24:12.000

    this fat is on

    00:24:12.000 –> 00:24:15.000

    social media. I mean, if you can sit

    00:24:15.000 –> 00:24:16.000

    up there and hit a draw against a

    00:24:16.000 –> 00:24:18.000

    left to right wing to a left pin

    00:24:18.000 –> 00:24:20.000

    and then the next hole hit a fade

    00:24:20.000 –> 00:24:22.000

    to a right pin with a right crosswind.

    00:24:23.000 –> 00:24:25.000

    That’s gonna pay dividends compared to

    00:24:25.000 –> 00:24:27.000

    video your swing and trying to have it

    00:24:27.000 –> 00:24:28.000

    look

    00:24:28.000 –> 00:24:30.000

    So how do you do that Kevin, like,

    00:24:30.000 –> 00:24:32.000

    right? So let’s say, I mean, to the

    00:24:32.000 –> 00:24:34.000

    to the ten handicap guy or the fifteen

    00:24:34.000 –> 00:24:36.000

    handicap guy that probably can’t do that,

    00:24:37.000 –> 00:24:38.000

    How do you recommend that? We just, obviously,

    00:24:38.000 –> 00:24:40.000

    gotta learn it, gotta watch videos, gotta get

    00:24:40.000 –> 00:24:42.000

    with somebody, learn it, and then just edit

    00:24:42.000 –> 00:24:44.000

    copy, edit paste five thousand times.

    00:24:44.000 –> 00:24:45.000

    Yeah. You just kinda gotta

    00:24:46.000 –> 00:24:48.000

    experiment a little bit. I mean, when you

    00:24:48.000 –> 00:24:49.000

    do have that time to go to the

    00:24:49.000 –> 00:24:51.000

    range, I mean, try to make it fun.

    00:24:51.000 –> 00:24:52.000

    I mean, don’t

    00:24:52.000 –> 00:24:55.000

    don’t hit seven iron twenty five times at

    00:24:55.000 –> 00:24:55.000

    the same

    00:24:56.000 –> 00:24:57.000

    at the same flag on the range. I

    00:24:57.000 –> 00:25:00.000

    mean, hit a cut six to it and

    00:25:00.000 –> 00:25:02.000

    then grab your eight and try to hook

    00:25:02.000 –> 00:25:03.000

    the eight out. I don’t care if it

    00:25:03.000 –> 00:25:03.000

    hooks

    00:25:04.000 –> 00:25:06.000

    fifty yards, but just try to figure out

    00:25:06.000 –> 00:25:07.000

    how to play golf and then go to

    00:25:07.000 –> 00:25:10.000

    a different flag. And, I mean, I would

    00:25:10.000 –> 00:25:10.000

    challenge

    00:25:11.000 –> 00:25:12.000

    anyone to

    00:25:12.000 –> 00:25:15.000

    not hit the same club twice to the

    00:25:15.000 –> 00:25:15.000

    same target

    00:25:16.000 –> 00:25:18.000

    during a practice session. And I bet I

    00:25:18.000 –> 00:25:19.000

    bet their golf would get so much better.

    00:25:21.000 –> 00:25:23.000

    I love that. That’s awesome. Then what do

    00:25:23.000 –> 00:25:25.000

    you got? What advice you got for me?

    00:25:25.000 –> 00:25:26.000

    It’d be a better putter.

    00:25:26.000 –> 00:25:28.000

    Better putter. Well,

    00:25:28.000 –> 00:25:30.000

    do you have bad speed?

    00:25:30.000 –> 00:25:32.000

    Or is it more No. I’m I’m good

    00:25:32.000 –> 00:25:34.000

    lagging wise. It’s just, you know, that eight

    00:25:34.000 –> 00:25:36.000

    foot putt, that that ten foot putt, I

    00:25:36.000 –> 00:25:38.000

    miss, you know, probably. Well, I problem is

    00:25:38.000 –> 00:25:40.000

    I probably think I may I should make

    00:25:40.000 –> 00:25:41.000

    every one of them. In reality, I’d probably

    00:25:41.000 –> 00:25:43.000

    make about thirty percent of them. Right? But

    00:25:43.000 –> 00:25:45.000

    I but it seems like that’s my game.

    00:25:45.000 –> 00:25:47.000

    And I’m solid from t to green, and

    00:25:47.000 –> 00:25:48.000

    then I, you know, I can’t hit Brad

    00:25:48.000 –> 00:25:49.000

    said I have a bar and when it

    00:25:49.000 –> 00:25:51.000

    I just I don’t read putts very well.

    00:25:51.000 –> 00:25:52.000

    Yeah. So,

    00:25:52.000 –> 00:25:54.000

    I mean, I have a daily,

    00:25:55.000 –> 00:25:58.000

    daily putting, green reading drill that I think

    00:25:58.000 –> 00:26:01.000

    is incredible, and it’s very simple. So all

    00:26:01.000 –> 00:26:02.000

    you need is two dimes

    00:26:03.000 –> 00:26:05.000

    and pretty much as Sharpie. So

    00:26:06.000 –> 00:26:08.000

    same thing. Random. We’re only gonna hit one

    00:26:08.000 –> 00:26:10.000

    putt from the same spot and

    00:26:10.000 –> 00:26:12.000

    for example, say you’re ten feet on the

    00:26:12.000 –> 00:26:13.000

    putting green. Yeah.

    00:26:14.000 –> 00:26:16.000

    All down. Just put a little black dot

    00:26:16.000 –> 00:26:18.000

    behind the hole to mark your spot.

    00:26:18.000 –> 00:26:20.000

    Get behind it. However, you need to read

    00:26:20.000 –> 00:26:22.000

    it. However, you do it on the course.

    00:26:22.000 –> 00:26:24.000

    Do that. Put the black dot behind the

    00:26:24.000 –> 00:26:25.000

    ball or behind the hole?

    00:26:25.000 –> 00:26:29.000

    Behind the ball. Okay. Yep. Just so after

    00:26:29.000 –> 00:26:31.000

    you hit your putt, you don’t lose your

    00:26:31.000 –> 00:26:31.000

    spot.

    00:26:32.000 –> 00:26:32.000

    Got it.

    00:26:33.000 –> 00:26:34.000

    So then, however, you need to read the

    00:26:34.000 –> 00:26:36.000

    green, read it, and then

    00:26:36.000 –> 00:26:38.000

    about halfway between

    00:26:38.000 –> 00:26:40.000

    you and the hold. Take your two dimes

    00:26:40.000 –> 00:26:43.000

    about a putter head width apart. And

    00:26:44.000 –> 00:26:46.000

    wherever you think the ball needs to roll,

    00:26:47.000 –> 00:26:48.000

    just put it right there in the center

    00:26:48.000 –> 00:26:51.000

    with the two dimes on the side and

    00:26:51.000 –> 00:26:53.000

    go back to your black dot and then

    00:26:53.000 –> 00:26:55.000

    if you roll it through the dimes with

    00:26:55.000 –> 00:26:56.000

    good speed,

    00:26:57.000 –> 00:26:59.000

    it should go in with a good read.

    00:27:00.000 –> 00:27:02.000

    So you roll it through the dimes and

    00:27:02.000 –> 00:27:03.000

    it misses, then you know

    00:27:04.000 –> 00:27:05.000

    that it’s a bad read. So now you’re

    00:27:05.000 –> 00:27:07.000

    constantly working on green reading. So if you

    00:27:07.000 –> 00:27:08.000

    were to do that,

    00:27:09.000 –> 00:27:11.000

    nine holes a day, nine different putts uphill

    00:27:11.000 –> 00:27:14.000

    right to left, downhill left to right,

    00:27:14.000 –> 00:27:17.000

    all different distances. I mean, it’s impossible not

    00:27:17.000 –> 00:27:18.000

    to get better at Green Reading.

    00:27:19.000 –> 00:27:21.000

    Maybe I just edit edit this part out

    00:27:21.000 –> 00:27:23.000

    and don’t let Nike and Timmy and all

    00:27:23.000 –> 00:27:25.000

    my buddies hear this. Is that Yeah. No.

    00:27:25.000 –> 00:27:26.000

    We’ll let it go. We’ll let it go.

    00:27:27.000 –> 00:27:28.000

    I think that’d be good.

    00:27:28.000 –> 00:27:29.000

    I mean, I

    00:27:30.000 –> 00:27:32.000

    I understand too. I mean, it’s tough for

    00:27:32.000 –> 00:27:35.000

    it’s tough for guys that are getting out

    00:27:35.000 –> 00:27:37.000

    of the house once or twice a week

    00:27:37.000 –> 00:27:38.000

    and Yeah.

    00:27:38.000 –> 00:27:39.000

    Go up.

    00:27:39.000 –> 00:27:41.000

    I mean, you show up thirty five, forty

    00:27:41.000 –> 00:27:42.000

    minutes.

    00:27:42.000 –> 00:27:44.000

    Grab a drink, hit some balls,

    00:27:44.000 –> 00:27:46.000

    hit five putts, and then go. I mean,

    00:27:47.000 –> 00:27:49.000

    yes. And sometimes just grab a drink, don’t

    00:27:49.000 –> 00:27:51.000

    hit balls, hold the put the phone down,

    00:27:51.000 –> 00:27:53.000

    tee off, grab the phone and walk, and

    00:27:53.000 –> 00:27:54.000

    you meet your buddies on the first screen.

    00:27:54.000 –> 00:27:56.000

    Yeah. You’re finishing a call or something. But,

    00:27:56.000 –> 00:27:59.000

    that’s awesome. Talk about I mean, you guys

    00:27:59.000 –> 00:28:00.000

    got one of my old buddies. One of

    00:28:00.000 –> 00:28:02.000

    my old college buddies is at your country

    00:28:02.000 –> 00:28:03.000

    club. Tony Romo.

    00:28:03.000 –> 00:28:05.000

    Little did I know that Tony Romo was

    00:28:05.000 –> 00:28:08.000

    gonna be the, you know, Dallas Cowboys quarter

    00:28:08.000 –> 00:28:09.000

    back and, you know, make, you know, hundreds

    00:28:09.000 –> 00:28:11.000

    of millions of dollars on CBS as a

    00:28:11.000 –> 00:28:12.000

    sportscaster,

    00:28:12.000 –> 00:28:15.000

    but played a lot of basketball with Tony

    00:28:15.000 –> 00:28:17.000

    in college. And, he probably could have been

    00:28:17.000 –> 00:28:18.000

    on our golf team.

    00:28:18.000 –> 00:28:20.000

    But he was not. And, because he was

    00:28:20.000 –> 00:28:22.000

    too busy playing football. So you got Tony

    00:28:22.000 –> 00:28:24.000

    Romo, Will’s Altorris, and the guys. That’s who

    00:28:24.000 –> 00:28:26.000

    you’re playing golf with and having games with.

    00:28:26.000 –> 00:28:27.000

    Right? Right.

    00:28:27.000 –> 00:28:30.000

    Yeah. I mean, fortunately, Meredith has an unbelievable

    00:28:32.000 –> 00:28:33.000

    membership. I mean,

    00:28:34.000 –> 00:28:37.000

    everyone from kinda all the big sports around

    00:28:37.000 –> 00:28:39.000

    Dallas is a member there.

    00:28:39.000 –> 00:28:39.000

    Pavelelski

    00:28:40.000 –> 00:28:41.000

    player,

    00:28:43.000 –> 00:28:43.000

    We got Ian Kinsler who played in the

    00:28:43.000 –> 00:28:44.000

    Mlb promo and there’s twenty pros Martin

    00:28:49.000 –> 00:28:50.000

    Flores

    00:28:51.000 –> 00:28:53.000

    Sabashia Munja as Taylor Moore, PJ Tour winner.

    00:28:53.000 –> 00:28:55.000

    Davis Riley winner.

    00:28:57.000 –> 00:28:59.000

    And we’re all pretty much on the same

    00:28:59.000 –> 00:29:02.000

    schedule. So it’s very, very easy to get

    00:29:02.000 –> 00:29:03.000

    a game, and

    00:29:03.000 –> 00:29:05.000

    that’s kind of the easiest way

    00:29:06.000 –> 00:29:08.000

    to recreate tournament fields

    00:29:08.000 –> 00:29:11.000

    when you’re playing Realmo with infinite money

    00:29:12.000 –> 00:29:13.000

    again. Exactly.

    00:29:14.000 –> 00:29:16.000

    And wanting strokes too. He’s wanting to pop

    00:29:16.000 –> 00:29:18.000

    on how many holes. Oh, yeah. Yeah. No.

    00:29:18.000 –> 00:29:18.000

    He definitely

    00:29:19.000 –> 00:29:21.000

    he definitely tries to win the bet on

    00:29:21.000 –> 00:29:22.000

    the first tee.

    00:29:23.000 –> 00:29:25.000

    I’m not good at negotiator. Are you? So

    00:29:25.000 –> 00:29:27.000

    I mean, if you and Will’s Al Torres

    00:29:27.000 –> 00:29:28.000

    are going out, this is another one I

    00:29:28.000 –> 00:29:30.000

    joke with some of my buddies about in

    00:29:30.000 –> 00:29:32.000

    this guy, Pete, we always joke. And I’m

    00:29:32.000 –> 00:29:33.000

    like, you know, if Tiger and Rory are

    00:29:33.000 –> 00:29:35.000

    going out playing golf. You really think they’re

    00:29:35.000 –> 00:29:37.000

    negotiating on the first tee who’s getting pops?

    00:29:37.000 –> 00:29:39.000

    I’m like, no. They go play Gilliland

    00:29:39.000 –> 00:29:42.000

    Brett man wins. Stop asking for stroke. You

    00:29:42.000 –> 00:29:44.000

    know? And so I assume that’s the way

    00:29:44.000 –> 00:29:45.000

    it is. Am I correct in saying that

    00:29:45.000 –> 00:29:47.000

    you and Will Zelle Torres don’t talk about

    00:29:48.000 –> 00:29:49.000

    pops in the first tee box?

    00:29:50.000 –> 00:29:52.000

    No. Absolutely not. Like,

    00:29:52.000 –> 00:29:55.000

    no. I wouldn’t ask. Thank you, Kevin.

    00:29:56.000 –> 00:29:58.000

    I wouldn’t ask Tiger. I wouldn’t ask whoever

    00:29:58.000 –> 00:30:00.000

    never Scott, I mean, Scott is out there

    00:30:00.000 –> 00:30:01.000

    a lot. Like, No. You

    00:30:02.000 –> 00:30:04.000

    when you’re in this professional golf

    00:30:05.000 –> 00:30:07.000

    era Or amateur golf, and you just wanna

    00:30:07.000 –> 00:30:08.000

    take it to your buddies. If you’re a

    00:30:08.000 –> 00:30:10.000

    three handicap, and I’m a one handicap, I

    00:30:10.000 –> 00:30:12.000

    should to give you two pops.

    00:30:12.000 –> 00:30:13.000

    I agree. Yeah.

    00:30:15.000 –> 00:30:16.000

    Thank you. From

    00:30:17.000 –> 00:30:19.000

    I would say from mini tours to

    00:30:21.000 –> 00:30:24.000

    Brett much if you’re playing every single major,

    00:30:24.000 –> 00:30:26.000

    every single year, you never ask for pops.

    00:30:27.000 –> 00:30:28.000

    Some guy that just came you’re signing up

    00:30:28.000 –> 00:30:29.000

    for professional golf.

    00:30:30.000 –> 00:30:32.000

    Like, if you’re asking for pops, like, you’re

    00:30:32.000 –> 00:30:33.000

    probably

    00:30:34.000 –> 00:30:35.000

    in the wrong industry.

    00:30:37.000 –> 00:30:39.000

    You gotta have you gotta have the faith

    00:30:39.000 –> 00:30:40.000

    that you can go out and you can

    00:30:40.000 –> 00:30:42.000

    just drum these guys. Yeah. I love that.

    00:30:42.000 –> 00:30:44.000

    It’s kinda like when I was in my,

    00:30:44.000 –> 00:30:45.000

    I think, mid twenties, and I was looking

    00:30:45.000 –> 00:30:47.000

    for a new car. I thought I was

    00:30:47.000 –> 00:30:49.000

    a successful hotshot. And I asked the car

    00:30:49.000 –> 00:30:51.000

    dealer guy. I said, what’s what’s the miles

    00:30:51.000 –> 00:30:53.000

    per gallon for this on gas on this

    00:30:53.000 –> 00:30:55.000

    escalator? The guy goes, I don’t know. He

    00:30:55.000 –> 00:30:57.000

    goes, the people that buy them don’t ask

    00:30:57.000 –> 00:30:58.000

    that. And I go,

    00:30:58.000 –> 00:31:00.000

    great idea. I’m out. See you later. Thanks

    00:31:00.000 –> 00:31:03.000

    for your help. You know? Don’t need pops.

    00:31:03.000 –> 00:31:03.000

    So

    00:31:04.000 –> 00:31:06.000

    Last few stuff, we’re gonna talk about, but

    00:31:06.000 –> 00:31:08.000

    a cool story, man, and I think about

    00:31:08.000 –> 00:31:10.000

    putting yourself in the right spot, Justin Timberlake,

    00:31:12.000 –> 00:31:13.000

    tell us that story. You talked about that

    00:31:13.000 –> 00:31:16.000

    last time when we recorded. And, tell me

    00:31:16.000 –> 00:31:16.000

    that story.

    00:31:17.000 –> 00:31:20.000

    Yeah. So just golf being such a small

    00:31:20.000 –> 00:31:20.000

    world.

    00:31:21.000 –> 00:31:22.000

    Grayson

    00:31:22.000 –> 00:31:24.000

    is one of my sponsorships

    00:31:25.000 –> 00:31:26.000

    for clothing and Great stuff, by the way.

    00:31:28.000 –> 00:31:29.000

    Unbelievable. Gilliland

    00:31:29.000 –> 00:31:32.000

    close with Morgan Hoffman and who started grayson

    00:31:33.000 –> 00:31:35.000

    after leaving Gilliland

    00:31:35.000 –> 00:31:37.000

    we just kinda went on a boys trip

    00:31:37.000 –> 00:31:40.000

    up to New York Morgan has his own

    00:31:40.000 –> 00:31:41.000

    single engine

    00:31:41.000 –> 00:31:42.000

    piper

    00:31:42.000 –> 00:31:44.000

    Mirage, so we kind of flew around the

    00:31:44.000 –> 00:31:48.000

    country and play all some, like, great golf

    00:31:48.000 –> 00:31:50.000

    spots and everything like that. And we stopped

    00:31:50.000 –> 00:31:53.000

    up in New York where Charlie Schaffer

    00:31:53.000 –> 00:31:56.000

    who’s also another big name in Grayson, designer

    00:31:57.000 –> 00:31:59.000

    from r l x that went to Grayson.

    00:32:00.000 –> 00:32:02.000

    So we’re gonna play golf with him and

    00:32:02.000 –> 00:32:04.000

    he kinda had the relationship with Justin,

    00:32:05.000 –> 00:32:07.000

    and we’re gonna play Liberty National.

    00:32:08.000 –> 00:32:09.000

    So we show up the next day. I

    00:32:09.000 –> 00:32:11.000

    mean, I’m just thinking it’s me Morgan and

    00:32:11.000 –> 00:32:11.000

    Charlie.

    00:32:12.000 –> 00:32:15.000

    And show up. And, yeah, the fourth was

    00:32:15.000 –> 00:32:16.000

    Justin Timberlake. Holy shit. Yeah.

    00:32:17.000 –> 00:32:17.000

    So

    00:32:21.000 –> 00:32:23.000

    were playing Gilliland

    00:32:23.000 –> 00:32:24.000

    he was amazing. He was a complete boy’s

    00:32:24.000 –> 00:32:24.000

    boy, having

    00:32:25.000 –> 00:32:26.000

    fun,

    00:32:30.000 –> 00:32:32.000

    shooting the shit, just kinda doing

    00:32:33.000 –> 00:32:33.000

    everything

    00:32:35.000 –> 00:32:37.000

    that you and your buddies would do. Yeah.

    00:32:38.000 –> 00:32:39.000

    That’s kind of the round was coming to

    00:32:39.000 –> 00:32:41.000

    an end. He was just saying, Hey, like,

    00:32:41.000 –> 00:32:43.000

    y’all everyone had come to a concert.

    00:32:43.000 –> 00:32:44.000

    Let me know.

    00:32:45.000 –> 00:32:45.000

    And

    00:32:46.000 –> 00:32:48.000

    to, like, gave us his phone number. I’m

    00:32:48.000 –> 00:32:49.000

    like, wow.

    00:32:50.000 –> 00:32:52.000

    Thinking, yeah, it’s probably his manager’s phone number

    00:32:52.000 –> 00:32:53.000

    or

    00:32:53.000 –> 00:32:55.000

    the person who deals with tickets or whatever.

    00:32:55.000 –> 00:32:56.000

    So

    00:32:57.000 –> 00:32:59.000

    probably three or four months go by.

    00:33:00.000 –> 00:33:02.000

    And I see that he’s playing

    00:33:02.000 –> 00:33:04.000

    right here in my backyard in Dallas.

    00:33:05.000 –> 00:33:06.000

    So my god, I’ll give it a shot.

    00:33:07.000 –> 00:33:09.000

    Text him. Hey, dude. I see that you’re

    00:33:09.000 –> 00:33:11.000

    playing in Dallas. Never been to a concert

    00:33:12.000 –> 00:33:13.000

    I’d love to come.

    00:33:13.000 –> 00:33:14.000

    I mean, within a minute,

    00:33:15.000 –> 00:33:16.000

    he responds.

    00:33:16.000 –> 00:33:17.000

    Hey, dude. Absolutely.

    00:33:19.000 –> 00:33:21.000

    We’ll get you set up, friends and family

    00:33:21.000 –> 00:33:23.000

    passes, all this. Damn.

    00:33:24.000 –> 00:33:25.000

    So that was amazing.

    00:33:26.000 –> 00:33:29.000

    And had an awesome time. Got to see

    00:33:29.000 –> 00:33:30.000

    him after the show.

    00:33:30.000 –> 00:33:33.000

    His wife was there. Gilliland my wife got

    00:33:33.000 –> 00:33:36.000

    to me, talked. And it’s just Amazing. Like,

    00:33:36.000 –> 00:33:36.000

    just completely

    00:33:37.000 –> 00:33:38.000

    normal

    00:33:38.000 –> 00:33:40.000

    down to earth couldn’t be better.

    00:33:41.000 –> 00:33:43.000

    Fast forward maybe three or four months. We

    00:33:43.000 –> 00:33:46.000

    had, some off time our corn ferry schedule,

    00:33:46.000 –> 00:33:48.000

    and I was out in Scottsdale,

    00:33:48.000 –> 00:33:51.000

    and kinda his tour was going right through

    00:33:51.000 –> 00:33:53.000

    there. And I’m like, I had a couple

    00:33:53.000 –> 00:33:55.000

    buddies with me as, hey, you guys wanna

    00:33:55.000 –> 00:33:56.000

    go to a concert? They said, yeah.

    00:33:57.000 –> 00:33:57.000

    So

    00:33:57.000 –> 00:34:00.000

    same thing. Like, hadn’t talked to him since

    00:34:00.000 –> 00:34:02.000

    maybe the day after he played here in

    00:34:02.000 –> 00:34:04.000

    Dallas just saying thanks for whatever. And,

    00:34:04.000 –> 00:34:05.000

    hey, I’m in Scottsdale.

    00:34:06.000 –> 00:34:08.000

    See that you’re playing. I’m here for

    00:34:09.000 –> 00:34:11.000

    cut like a week or so. Like, let’s

    00:34:11.000 –> 00:34:13.000

    get to you. Bam.

    00:34:13.000 –> 00:34:13.000

    Immediately.

    00:34:14.000 –> 00:34:16.000

    Got you stirring

    00:34:17.000 –> 00:34:18.000

    It was during,

    00:34:19.000 –> 00:34:21.000

    spring training. So that everyone was there.

    00:34:22.000 –> 00:34:23.000

    And, I mean, I’m

    00:34:23.000 –> 00:34:26.000

    sitting there watching JT perform next to Mike

    00:34:26.000 –> 00:34:27.000

    trout and Kershon.

    00:34:29.000 –> 00:34:31.000

    Yeah. I’m just like, what is going on?

    00:34:31.000 –> 00:34:33.000

    Like, I’m just keeping my cool act like

    00:34:33.000 –> 00:34:33.000

    this is normal.

    00:34:34.000 –> 00:34:34.000

    Yeah.

    00:34:35.000 –> 00:34:38.000

    So kinda same thing after, like, as the

    00:34:38.000 –> 00:34:40.000

    show starts to wind down, like, they kinda

    00:34:40.000 –> 00:34:41.000

    filter us just kinda into,

    00:34:42.000 –> 00:34:44.000

    like, a big, like, room

    00:34:44.000 –> 00:34:47.000

    kind of where he hangs out after and

    00:34:48.000 –> 00:34:50.000

    that’s when Aaron Rogers was there in Dayton

    00:34:50.000 –> 00:34:52.000

    Danick Apache at the time and John

    00:34:54.000 –> 00:34:54.000

    Malanger

    00:34:55.000 –> 00:34:56.000

    you know, I kinda go way back just

    00:34:56.000 –> 00:34:59.000

    because he played it for Jenny Country Club

    00:34:59.000 –> 00:35:01.000

    in Long Beach, and my grandfather lived there.

    00:35:01.000 –> 00:35:04.000

    So Matt has sparked up a little conversation

    00:35:04.000 –> 00:35:05.000

    with Aaron. Just say, hey, I think we

    00:35:05.000 –> 00:35:08.000

    have a mutual friend, John Malinger goes, oh,

    00:35:08.000 –> 00:35:10.000

    yeah, because they used to play a pro

    00:35:10.000 –> 00:35:11.000

    am together and

    00:35:11.000 –> 00:35:13.000

    So me and JT were just planning on

    00:35:13.000 –> 00:35:16.000

    playing golf the next day at Scottsdale National.

    00:35:17.000 –> 00:35:18.000

    Because I was with PXG at the time.

    00:35:18.000 –> 00:35:19.000

    That’s where he was staying.

    00:35:20.000 –> 00:35:22.000

    And he just invited Aaron.

    00:35:23.000 –> 00:35:23.000

    And

    00:35:23.000 –> 00:35:24.000

    so

    00:35:24.000 –> 00:35:26.000

    show up the next day and on the

    00:35:26.000 –> 00:35:28.000

    first tee, it’s myself.

    00:35:29.000 –> 00:35:29.000

    Justin,

    00:35:29.000 –> 00:35:32.000

    Aaron, and Justin’s manager.

    00:35:32.000 –> 00:35:34.000

    And I’m just, like, I’m just hanging out

    00:35:34.000 –> 00:35:36.000

    with who’s who and

    00:35:36.000 –> 00:35:37.000

    the best part.

    00:35:38.000 –> 00:35:40.000

    That I’ve been around

    00:35:41.000 –> 00:35:44.000

    guys of that stature that absolutely suck. And,

    00:35:44.000 –> 00:35:45.000

    like, I

    00:35:45.000 –> 00:35:48.000

    I’m like, whatever. Like, you’re not worth my

    00:35:48.000 –> 00:35:49.000

    time. And

    00:35:49.000 –> 00:35:50.000

    that can be,

    00:35:51.000 –> 00:35:51.000

    like,

    00:35:52.000 –> 00:35:54.000

    more truthful when I say Aaron and JT

    00:35:54.000 –> 00:35:56.000

    are just so down to earth

    00:35:56.000 –> 00:36:00.000

    genuine and just kinda actually care about, like,

    00:36:00.000 –> 00:36:03.000

    the people that are around. So That’s awesome.

    00:36:03.000 –> 00:36:05.000

    Well, looks like Aaron Rogers may be coming

    00:36:05.000 –> 00:36:06.000

    back, man. How cool would that be? I

    00:36:06.000 –> 00:36:07.000

    mean, after tearing your Achilles?

    00:36:08.000 –> 00:36:11.000

    It’s impressive. I mean, it’s inspiring

    00:36:11.000 –> 00:36:12.000

    kinda It is.

    00:36:13.000 –> 00:36:15.000

    Work that he’s doing and

    00:36:15.000 –> 00:36:17.000

    the power of the mind. And,

    00:36:18.000 –> 00:36:20.000

    I mean, it’s it’s wild. I hope I

    00:36:20.000 –> 00:36:23.000

    hope that he can come back and, I

    00:36:23.000 –> 00:36:26.000

    mean, somehow, have the Cinderella story and turn

    00:36:27.000 –> 00:36:29.000

    turn those jets around and Just something to

    00:36:29.000 –> 00:36:30.000

    be amazing.

    00:36:30.000 –> 00:36:32.000

    So last last topic here is you you

    00:36:32.000 –> 00:36:33.000

    said to power the mind and I was

    00:36:33.000 –> 00:36:36.000

    actually going to mindset. So, again, whether I’m

    00:36:36.000 –> 00:36:38.000

    on the golf course and I’m frustrated and

    00:36:38.000 –> 00:36:40.000

    and I’m work, I’m frustrated or a home

    00:36:40.000 –> 00:36:41.000

    you can be frustrated.

    00:36:42.000 –> 00:36:43.000

    What what are some of the the kind

    00:36:43.000 –> 00:36:46.000

    of the practices you do to stay mentally

    00:36:46.000 –> 00:36:49.000

    strong? Cause mental performance is Kevin no matter

    00:36:49.000 –> 00:36:50.000

    what area of life. Right? So so what

    00:36:50.000 –> 00:36:52.000

    do you do to stay mentally strong and

    00:36:52.000 –> 00:36:55.000

    maybe not get too high, too low, no

    00:36:55.000 –> 00:36:56.000

    matter what moment you’re in?

    00:36:57.000 –> 00:37:00.000

    Yeah. So one thing that I’ve learned from

    00:37:00.000 –> 00:37:02.000

    my mental coach is

    00:37:03.000 –> 00:37:05.000

    figuring out how to stay present. And

    00:37:07.000 –> 00:37:09.000

    I know it sounds pretty cliche, but

    00:37:10.000 –> 00:37:11.000

    when things start to

    00:37:12.000 –> 00:37:14.000

    speed up or go sideways, and

    00:37:15.000 –> 00:37:17.000

    our minds start racing or everything like that.

    00:37:17.000 –> 00:37:17.000

    So

    00:37:18.000 –> 00:37:19.000

    becoming mindful

    00:37:20.000 –> 00:37:20.000

    of

    00:37:21.000 –> 00:37:23.000

    those times, and then I literally asked myself

    00:37:24.000 –> 00:37:26.000

    Like, how do I know I’m breathing?

    00:37:26.000 –> 00:37:28.000

    Because if I know that I’m breathing, like,

    00:37:28.000 –> 00:37:30.000

    if I focus on, like, for me, like,

    00:37:30.000 –> 00:37:32.000

    I feel like the air going in my

    00:37:32.000 –> 00:37:32.000

    nostrils,

    00:37:33.000 –> 00:37:34.000

    and then I’ll,

    00:37:34.000 –> 00:37:36.000

    like, I am so dialed into

    00:37:38.000 –> 00:37:39.000

    this present moment.

    00:37:40.000 –> 00:37:42.000

    That everything else kinda

    00:37:42.000 –> 00:37:44.000

    the waves start to get smaller and smaller

    00:37:44.000 –> 00:37:45.000

    from, like, the outside of what I’m kinda

    00:37:45.000 –> 00:37:46.000

    going

    00:37:48.000 –> 00:37:48.000

    through.

    00:37:48.000 –> 00:37:50.000

    So if it’s from frustration

    00:37:50.000 –> 00:37:52.000

    or if I’m in contention,

    00:37:52.000 –> 00:37:55.000

    and I’ll do it multiple times around. I

    00:37:55.000 –> 00:37:57.000

    mean, multiple times a hole if I need

    00:37:57.000 –> 00:37:59.000

    to just walk into a shot, breathing, focusing.

    00:38:00.000 –> 00:38:02.000

    Yeah. Exactly. I mean, just stuff that you

    00:38:02.000 –> 00:38:03.000

    can control.

    00:38:05.000 –> 00:38:07.000

    So I’d say that would be one of

    00:38:07.000 –> 00:38:08.000

    them. And then

    00:38:08.000 –> 00:38:09.000

    just daily

    00:38:09.000 –> 00:38:10.000

    mindfulness practices.

    00:38:11.000 –> 00:38:13.000

    So, like, this morning, I wake up

    00:38:14.000 –> 00:38:17.000

    and I pretty much set my alarm for

    00:38:17.000 –> 00:38:19.000

    anywhere between five to seven minutes

    00:38:19.000 –> 00:38:21.000

    and close my eyes.

    00:38:21.000 –> 00:38:24.000

    And I literally try to see every thought

    00:38:24.000 –> 00:38:24.000

    that comes into my mind. And I don’t

    00:38:24.000 –> 00:38:25.000

    act upon it

    00:38:30.000 –> 00:38:30.000

    or

    00:38:30.000 –> 00:38:33.000

    judge it or anything like that just pretty

    00:38:33.000 –> 00:38:35.000

    much like waves in the ocean because that

    00:38:35.000 –> 00:38:37.000

    thought comes in and then it goes out

    00:38:37.000 –> 00:38:39.000

    and just not giving

    00:38:39.000 –> 00:38:41.000

    any And that’s starting to rub, but that’s,

    00:38:41.000 –> 00:38:44.000

    oh, my shoulder hurts. It’s okay. Don’t say

    00:38:44.000 –> 00:38:46.000

    anything. It’s, I gotta do this thing today.

    00:38:46.000 –> 00:38:48.000

    I gotta run this, Aaron. Gotta practice this

    00:38:48.000 –> 00:38:50.000

    way. I gotta this meeting later.

    00:38:51.000 –> 00:38:52.000

    Don’t think.

    00:38:53.000 –> 00:38:55.000

    Don’t judge. Brett it go. Yep.

    00:38:56.000 –> 00:38:58.000

    Yep. It just kinda gets you

    00:38:59.000 –> 00:39:01.000

    kinda gets you in like the being mode

    00:39:01.000 –> 00:39:03.000

    of mind rather than always trying to do

    00:39:03.000 –> 00:39:04.000

    something

    00:39:05.000 –> 00:39:07.000

    and trying to control this and trying to

    00:39:07.000 –> 00:39:08.000

    control that.

    00:39:08.000 –> 00:39:11.000

    Like, because if you tried control too much,

    00:39:11.000 –> 00:39:11.000

    then

    00:39:12.000 –> 00:39:12.000

    Yeah.

    00:39:13.000 –> 00:39:14.000

    Then you feel like

    00:39:14.000 –> 00:39:17.000

    you, like, are almost out of control. Like,

    00:39:17.000 –> 00:39:17.000

    this

    00:39:17.000 –> 00:39:19.000

    first time something falls off a shelf. I

    00:39:19.000 –> 00:39:22.000

    mean, you’re triggered. Or, so there’s definitely a

    00:39:22.000 –> 00:39:23.000

    balance between

    00:39:24.000 –> 00:39:26.000

    what you can’t control and what you cannot

    00:39:26.000 –> 00:39:27.000

    control. Yep.

    00:39:27.000 –> 00:39:29.000

    Yep. Solid. Solid being in the moment, man.

    00:39:29.000 –> 00:39:31.000

    It’s also I find myself

    00:39:31.000 –> 00:39:33.000

    you go out maybe you birdie one and

    00:39:33.000 –> 00:39:35.000

    three, and you’re like, alright, man. Two hundred.

    00:39:35.000 –> 00:39:36.000

    Man, if I do that. And it’s like

    00:39:36.000 –> 00:39:38.000

    you already start thinking about that, you know,

    00:39:38.000 –> 00:39:40.000

    for us guys, if I’m a go out

    00:39:40.000 –> 00:39:41.000

    and have a chance to shoot sixty eight.

    00:39:41.000 –> 00:39:43.000

    You know, I’m like, holy crap. You know,

    00:39:43.000 –> 00:39:45.000

    but then I’m like, I gotta stay present.

    00:39:45.000 –> 00:39:47.000

    The next swing matters. Don’t worry about where

    00:39:47.000 –> 00:39:48.000

    I’m at at the end of the round.

    00:39:48.000 –> 00:39:49.000

    And I try to do that. But as

    00:39:49.000 –> 00:39:51.000

    soon as and I’m getting better at it,

    00:39:51.000 –> 00:39:52.000

    but as soon as my mind starts going

    00:39:52.000 –> 00:39:54.000

    there, and it’s like, oh, crap. There’s a

    00:39:54.000 –> 00:39:55.000

    double bogey.

    00:39:55.000 –> 00:39:57.000

    You know, it just takes all focus away.

    00:39:57.000 –> 00:40:00.000

    It’s crazy. Yeah. Yeah. I mean, that’s why

    00:40:01.000 –> 00:40:04.000

    literally learning how to be incredibly present is

    00:40:04.000 –> 00:40:05.000

    so powerful because

    00:40:06.000 –> 00:40:09.000

    I mean, what you did two holes ago

    00:40:09.000 –> 00:40:09.000

    is

    00:40:10.000 –> 00:40:12.000

    completely irrelevant to this shot.

    00:40:13.000 –> 00:40:14.000

    And then

    00:40:14.000 –> 00:40:17.000

    if you’re worrying about screwing it up, like

    00:40:17.000 –> 00:40:17.000

    you’ve

    00:40:18.000 –> 00:40:19.000

    already casted this

    00:40:20.000 –> 00:40:23.000

    pretty much this future that you think you

    00:40:23.000 –> 00:40:24.000

    should be in.

    00:40:24.000 –> 00:40:28.000

    Yeah. You know, rather than just staying present

    00:40:28.000 –> 00:40:30.000

    and just dealing and living with the outcome.

    00:40:31.000 –> 00:40:31.000

    Yep.

    00:40:32.000 –> 00:40:33.000

    I I keep saying last question, but I’m

    00:40:33.000 –> 00:40:35.000

    just curious if you got like you. I

    00:40:35.000 –> 00:40:37.000

    I just picked up a sixty degree wedge

    00:40:37.000 –> 00:40:38.000

    this past year. I’ve never done that. My

    00:40:38.000 –> 00:40:41.000

    whole career of playing golf. But what what

    00:40:41.000 –> 00:40:42.000

    wedges do you use?

    00:40:43.000 –> 00:40:44.000

    I use Voci.

    00:40:45.000 –> 00:40:48.000

    Okay. That’s what I use. Yeah. Voci. Sixty,

    00:40:48.000 –> 00:40:49.000

    fifty six,

    00:40:50.000 –> 00:40:51.000

    fifty two.

    00:40:53.000 –> 00:40:55.000

    And a fun little story actually about Voci

    00:40:55.000 –> 00:40:56.000

    is

    00:40:56.000 –> 00:40:59.000

    So Aaron Dill is the head

    00:41:01.000 –> 00:41:03.000

    pretty much Bob Vokey’s right hand man on

    00:41:03.000 –> 00:41:04.000

    tour.

    00:41:04.000 –> 00:41:05.000

    Okay.

    00:41:07.000 –> 00:41:09.000

    Take it back, I don’t know, twenty years.

    00:41:09.000 –> 00:41:13.000

    Kevin Dale was working at a local golf

    00:41:13.000 –> 00:41:14.000

    shop in my hometown, and he was my

    00:41:14.000 –> 00:41:15.000

    first

    00:41:15.000 –> 00:41:16.000

    golf coach.

    00:41:17.000 –> 00:41:17.000

    No way.

    00:41:18.000 –> 00:41:20.000

    Yeah. Now he’s building what I he’s building

    00:41:20.000 –> 00:41:23.000

    wedges for all these major champions and

    00:41:23.000 –> 00:41:25.000

    buddies of mine that obviously are out winning

    00:41:25.000 –> 00:41:27.000

    and stuff like that. And if Aaron gets

    00:41:27.000 –> 00:41:28.000

    brought up, my buddy, he’s my first golf

    00:41:28.000 –> 00:41:31.000

    coach and guys are just what, blown away.

    00:41:31.000 –> 00:41:31.000

    So

    00:41:32.000 –> 00:41:35.000

    golf such as, like, crazy, small. It’s small

    00:41:35.000 –> 00:41:35.000

    world.

    00:41:35.000 –> 00:41:38.000

    It’s my, thirteen year old’s pump, man, mom

    00:41:38.000 –> 00:41:40.000

    and dad got him a fifty two, a

    00:41:40.000 –> 00:41:42.000

    fifty six, and a sixty Vokey for Christmas

    00:41:42.000 –> 00:41:44.000

    this year. And he just, like, cannot wait

    00:41:45.000 –> 00:41:47.000

    to get those bad boys. So, man, I

    00:41:47.000 –> 00:41:49.000

    can keep talking, gawking all day long.

    00:41:50.000 –> 00:41:51.000

    But, man, you are gonna be, you’re gonna

    00:41:51.000 –> 00:41:53.000

    have a big fan. We’re gonna be watching

    00:41:53.000 –> 00:41:54.000

    you, man. We’re gonna be rooting you on,

    00:41:54.000 –> 00:41:56.000

    and, maybe I’ll come out and see you

    00:41:56.000 –> 00:41:58.000

    this on tour. But, hang with me while

    00:41:58.000 –> 00:41:59.000

    I turn this off, but thanks so much

    00:41:59.000 –> 00:42:00.000

    for being on the circumstance.

    00:42:01.000 –> 00:42:03.000

    Yeah. Thanks again. Glad we could do it.

    43 min
  • Bill DeWitt ||| Talks the Business Behind Baseball – St. Louis Cardinals President

    Join us on this episode as we sit down with Bill DeWitt, III, the President of the St. Louis Cardinals since 2008. We delve into his pivotal role in overseeing every aspect of the team and its affiliates, including the visionary development of Ballpark Village. From the excitement surrounding Ohtani’s deal to the complexities of blackout games on television, even robotic umpires,  we unravel the business behind baseball. Get ready for an insider’s perspective on the game, its challenges, and the intriguing intersection of sports and business.

    Watch the interview HERE!

     

    The Circuit of Success podcast. Welcome to the Circuit of Success. I’m your host Brett Gilliland and today I’ve got Bill DeWitt III with me.

    Bill, how you doing? I’m great. Good to be here. Awesome.

    Thanks for coming over. I’ve got to give a shout out to Timmy Hanser. Tim is in our firm, visionary wealth advisors, and you guys go way back, right? We go all the way back.

    All the way back. Our dads were in high school together here at my CDS. Yep.

    And then they went to college together, and we used to do family trips with them. And then of course, you know, his family’s part of the Cardinals as well. So yeah, it goes way back.

    That’s awesome. Well, great, great guy. We’re lucky to have him.

    And so you are a Yale graduate and a Harvard graduate. That’s pretty impressive. A Scratch golfer.

    Maybe. Plus or minus. Plus or minus.

    President of St. Louis Cardinals, of course. And also in the St. Louis Sports Commission Board, which we share a mutual board there. I did not go to the Christmas party last night.

    Did you go? I did not. I was unable to make it. So we’ll dive in a lot of great stuff today, Bill.

    But before we get started, could you kind of just give us a backstory? What’s made you the man you are today? I know that’s a big question, but there’s usually something in there that I like to draw out of people and would love to hear your message. Yeah. I mean, I think for me, starts with family, you know, born and raised in Cincinnati.

    My parents are both from St. Louis. They, they were raised here. But in the my dad’s father, my grandfather, was in baseball’s whole life.

    And he bounced around. So he was with the Browns, the Cardinals, the Yankees, the Tigers. And then in in various roles, but mainly as general manager and part owners of some of those.

    But he also, his big move was to move to Cincinnati in the early 60s. And he bought the rats. So he was the sole owner and general manager.

    Wow. And so my family moved there. And then he sold it late 60s.

    But my dad, my parents stayed in Cincinnati and raised us there. So when my dad got involved in the Cardinals and led the group that bought it from Anheuser-Busch back in 1996, it was sort of a homecoming for them. Yeah.

    But it was a new city for me. Right. So you were held at that time? I was just at a business school here.

    And late 20s. And so that’s kind of how I ended up here. But as far as like what made me who I am, that is a big question to start with.

    Coming out strong. Yeah. I mean, I just would say it’s where I’m family oriented.

    Love being part of the St. Louis community. And I think, you know, for me, this has been such a great platform to just kind of do what I do, which is I like to do a lot of different things. You know, so my role with the Cardinals keeps me very busy and mostly on the business side of things, but obviously occasionally on the baseball side, mostly on the strategic level.

    But even with that busy job, I feel like, and I’ve always felt that, you know, to be mentally healthy, I have to also be doing sports and, you know, doing events or things with my kids or my wife or whatever. And then also, I have an artistic side and that which I pursue. And so it’s really about like, I think having my toe in a lot of different waters.

    Yeah. That’s sort of what I would say describes my approach to life. So I know there’s no typical day using air quotes there.

    But so what is a typical day like for Build-A-Wit? Well, I mean, any given day, I’ll have two or three meetings at least. So that’s sort of you bounce around those, either with staff or with, particularly this time of year, which is our budget season or planning for next year and wrapping up sort of the employee appraisal process where you’re thinking talking about employees and always fun. Yeah.

    But we have a great organization and that’s you know, not too hard. And so meetings about various topics, how we’re planning for next year, whether it might be like we’re building a new club in the stadium. So meeting with the construction people on that today.

    Meeting with some of my direct reports about how we want to handle, you know, budgeting, capital expenditures in other areas. But you know, it depends on the time of year in terms of what my day to day is. So for example, right now it’s a lot of that stuff planning.

    But as you get towards the spring, you know, I’ll spend some time down in Jupiter with some spring training related activities. And then you get through that period and then you’re back to opening day and you’re planning for the whole show, right? And so, and that’s more of a focus on the operational aspect of the business and how we’re putting on the show in terms of the logistics of the game, the ticketing, the game day entertainment. We might be doing some things relative to leasing at ballpark village meetings with that.

    Regular meetings on design and planning for maybe a second phase of ballpark village. We, you know, we talk about a lot of, we’re doing a big redo of the Jupiter facility. So there’s a lot of meetings around that.

    So, you know, there’s just a lot of different topics. Oh, another big topic right now, I’m meeting a lot with people about is our regional and local cable situation, local TV, media is a big sort of disrupted area of our business. So really trying to understand that, trying to understand really what our market really looks like from a TV standpoint, how it’s evolved, how it’s changed over time.

    And, and where we want to go, if in fact we end up having to sort of handle our TV rights if they come back to us, you know, because right now, Bally Sports Midwest, who pays us a rights fee to broadcast our games, is in bankruptcy. So, or their parent company’s metrics. So, that may be something that we have to dive into.

    And so we’re doing a lot of planning around that. Is that a good thing? Or, I mean, obviously not a good thing about Bally’s, but to take it back versus I read an article last night, maybe Amazon investing money. Is that what you look at that? I kind of view it as a mixed bag of pluses and minuses.

    I think from the purely fan standpoint, it’s actually a plus. And here’s what I mean. Over the last decade and really exacerbating in the last several years, as you know, well, I’ll take the big picture and then dial down.

    You know, call it eight years ago, nine years ago, 10 years ago, there were about 120 million households that were subscribing to the bundle, the cable TV bundle. Okay, that was how everybody got their content. That number is now down to about 60 million.

    So everybody’s cut the cord, right? And now everybody streams their, you know, ESPN or Disney or Netflix or Amazon Prime, whatever it may be. And they’ve, a lot of people have cut the cord on the bundle. Well, that hasn’t been good for sports teams, or particularly the RSNs that are paying sports teams their rights fees, because, you know, the bundle payments every month that people were paying, you know, a chunk of their little piece of that.

    So let’s say you paid $120 for your bundle, usually around $4 to $5 of that was going to charter or to AT&T, Uverse or Comcast or whoever. And then going straight to the regional sports network. So every month, everybody on the bundle was paying that annual fee and it was working its way into the sports ecosystem.

    The RSN, the regional sports network would then pay the teams a rights fee and they were the middleman, they would broadcast our games, they’d pick us a big, big annual fee every year and collect those monthly revenue streams, which is good for cash flow for that. It was great for us, for sports teams. And when I say sports teams, really, at all majorly, you know, football, baseball, basketball, hockey.

    And that is kind of getting really disrupted. And when I, what’s happened is, is as people have cut the cord, these legacy deals that we’ve had with the RSNs require that we stay on the bundle and don’t actually distribute our games through any other platform, because they wanted exclusivity, which drove people to the bundle. Well, now that people are cutting the cord and now they, and they’re not on the bundle, well, now they don’t have access to the bundle to the extent that we’re still in these long term deals.

    So if it breaks apart and we get our rights back, we’re actually going to create a broader distribution platform for our fans. So if you were on like, for example, like Dish, and you got Cardinal games, well, they’ve dropped the regional sports networks, because of all the cord cutting, they could afford it. And now if you’re still on there, you don’t get Cardinal games, for example, or blues games.

    And so you’re essentially blacked out. You’re not getting the games. Or if you’ve just cut the cord and don’t have the bundle, there’s no direct to consumer product.

    There’s no app, yeah, on which to get the Cardinals and blues games. If this all falls apart, we get our rights back. We would create one of those apps.

    So every Cardinal app, I can log into that watching my big TV or my phone. Exactly. Yeah, you would finally have access if you’re not on one of those bundles that still have us like charter.

    So from a long winded answer to your question that I think it would be good for consumers and for our fans who will now have a way to access our product if they’ve been cut off. For the teams, it’s like a step back before we get to step forward. So there will be, and we’re already seeing it, it hasn’t quite hit us yet, but we’re planning on it, teams are going to get less than they were promised.

    Because if in the old system, they were getting this guaranteed rights fee growing every year, the middleman was this RSN parent company Diamond Sports. They were using their leverage of having all these teams to get distribution everywhere, and it was a big business. They’ve fallen on hard times, they’re in bankruptcy.

    And now those rights will come back to teams. They already have, for example, in several of the baseball teams last year. And now the teams have to go out and get their rights fees themselves.

    It’s sort of eat what you kill. And because of the way it was all packaged before, they were getting more and they’ll have to, in most cases, take significant step backwards. But I think that there’s a path perhaps over time to get back to where we were and then grow up beyond that with again a better model for consumers.

    Interesting. Thanks for sharing that. It’s a lot there.

    I mean, that’s a talk around us, you know, folks, I still have it. I have the bundle package, so I can get the card on game. And half the reason I do that is for the card on game, right? So it’s, yeah, it’s interesting.

    But behaviors are changing so much. I mean, oh, these guys that are in our studio here, they’re probably looking at their screens and getting their content from the device in their pocket as opposed to, so there’s a lot of change in disruption. And we got to understand what those patterns are and do right by our fans and really give them better access.

    So I mean, how do you think about speaking of these guys over here? So, you know, when I was a kid, I mean, I remember the days of, you know, I didn’t have a phone as competition to watch and watching all the social media stuff, but I was the goofy guy that was doing the scorebook, right? And doing that watching Cardinal games and all that. I don’t, I don’t see it as much with kids. And I’ve got four boys.

    I don’t see it as much with kids sitting down watching a whole game. So how are you planning for that to make sure your product stays relevant for that generation? Yeah, I think it’s a, it’s a big topic, but just I’ll be sort of brief for my answer. Baseball is trying to evolve to that newer pattern.

    The biggest change, I think, which was well received was the pitch clock last year. It increased the pace of games. We took, you know, 26 minutes off the average game.

    That was a huge move for an industry that hasn’t, you know, innovated very much over the last century. So that was well received. I think the pace of the game is a lot better.

    And I think baseball is really in some respects. And I think they should apologize for this. It’s different.

    It’s different than hockey, which I love. It’s different than football and basketball in the sense that it’s a summer sport. There are more games than these other sports.

    It’s really a conversation. It’s a soundtrack of the summer. And when you go to a game with your kids, you know, it’s about passing along tradition and enjoying a nice lazy day.

    Of course, there’s tension and excitement in a game as it builds. But I think that in some ways, it’s a relief and a break from the frenetic move from one little dopamine hit to the next every day and every content thing that people are absorbing. And so I think we need to position ourselves as the anti phones.

    Now, yes, we have to be available on every device and people need to be able to see it. But the reality is, kids aren’t going to watch three plus hours of baseball on their device. It just doesn’t, you know, so in the old days, you would, you know, have a cookout and it would be on the radio in the background, right? That’s how you absorbed it.

    That’s how you enjoyed the soundtrack. Now, everything’s a little quicker, not quite as slow, but I think baseball can be that way to pause and be almost like this generational story that we keep repeating. And I think if we position it that way, while making changes to the game to give it a better pace, a better cadence, a better version of itself, more balls in play, more lead changes, more hits, less strikeouts.

    I think those two things sell what it is against the way the other sports are, but also move towards a little quicker pace. Those two things, I think, will keep us relevant, like it. I’m bouncing around between baseball and just normal life.

    For you outside of baseball, obviously, you’ve had a great journey and meant a lot of amazing people, I’m sure, along that journey. Can you share some of those, some of the things that people have stuck out for you that you’ve learned stuff from them that’s really helped mold who you are today? Oh, gosh, yeah. I mean, I would say in the passions that I have on business-wise, I got to throw my dad in there.

    Just a great mentor. You know, it kind of, to me, is the model of somebody who can be successful and effective while also being a nice guy and being very compassionate and somebody who cares about people in the organization. And, you know, that’s a great model because, you know, a dictator can also be very effective.

    And I’ve seen it, you know, in business and then we all see it in politics sometimes, too, but I’d rather be successful and get to the same place while pulling everybody along. And that’s been my, my business mentor. I would put Mark Lamping in there, too.

    He had my job before I did and ran the Cardinals in a little different way, but I took over from him and he was, um, uh, kind of showed me the ropes in terms of how to oversee the business side of things. He’s with the Panthers now? He’s now with the Jacks. Jacks.

    Well, Jacks. Yeah. He’s, after the Cardinals, he went and helped the Jets and Giants finish out the, that’s a big stadium, you know, and then did the Jaguars where he is now.

    Um, I would say from a, um, a creative standpoint, I had this teacher in high school. His name was Mark Potter. He was a great artist and, and his own right.

    Uh, and he was one of these guys who, um, you know, like when you’re a kid in art class, the teacher will like, sort of not touch your painting and be like, Oh, well, maybe you should consider this or look up this artist and get an example of what you might want to, where you want to go with this. This guy would be like, he was the opposite of that. He would come into your, into your, uh, space and be like, get out of here.

    Give me this. And he would start painting and working on it and he would take it from, it was like a two. He would take it to like a seven and he’d be like, now you take it from seven to 10.

    And it would just be like the funniest thing you would watch and people were like bombed and like, this thing’s a piece of crap and he’d be like, yeah, it is. Let us just like, he made it so fun. And it was like, um, it was an inspiration for me because, um, he also had other talents, but he just had this impulse to be creative and he couldn’t help himself.

    And it was contagious. And so that’s kind of stuck with me. That’s interrupt.

    I think made me think of leadership. Sometimes, you know, you have a young man or woman working and, and get a pull them with you. You can see in them what they may not see in themselves yet.

    So I don’t know why my mind went there, but maybe did that also help you see bigger than what you could see before, right? Yeah, for sure. I mean, um, well, it’s inspiring when you’re, you’re stuck on a problem and somebody just, you know, they can fix it and they do that and you’re just kind of like, wow. Um, and then, uh, so that, that was sort of a mentor on the creative side.

    Um, I mean, on the athletic side, I would say, you know, various coaches along the way have meant a lot to me. Um, and you know, people that just have that passion for sports that rubs off. And again, that’s what carries you sometimes because, you know, sports can be frustrating, business can be frustrating.

    But when you meet somebody along your journey who is like embraces that, embraces the, the struggle and works, figures out a way to get through it. Yeah. Um, those are kind of the mentors that stick with you and keep you going and keep you, you know, motivated to keep doing what you’re doing.

    Who was that person? If there is any that was maybe gave you tough love. You didn’t like it in the moment. Uh, but you look back, you know, I got hit in my back.

    Yeah. Uh, I think back to high school when, um, uh, you know, I was, I guess early in freshman or something year, I was just not writing well. I was like a struggle for me.

    And, uh, I had a teacher that was just crushing me on the grades, but it would be like, I’d get the paperback and it was just marked up. There’d be paragraphs of how you should have moved it over to this topic or moved it on. And then kind of by the end of it, it’s really similar to that, that artistic example I gave.

    Um, and I grinded through it. Um, and just the guy worked with me on it. And it, you know, if a teacher like invests that time in you, it’s so motivating because you don’t want to let the person down.

    Right. And by the end of sophomore year, I was in honors English. And that was like truly attributable to that one teacher who basically saw something in me.

    And, you know, just was like, no, you’re going to get better at this, you know, and brought me along. Yeah. When the teacher was, what’s the old saying? The teacher appears when the student is ready.

    Yeah. You were ready. Oh, yeah.

    I think I was. So, um, how do you stay a student speaking of being a student? How do you stay a student of the game now with your role today with the Cardinals and all the other stuff you’ve got going in your world? Um, because you didn’t, you know, you didn’t go to construction school and you didn’t do this. You didn’t do that, but you got to put a lot of pieces of the puzzle together.

    So how are you stating a student in the game? Yeah, I would say, um, um, probably from a baseball oversight standpoint, it’s pretty easy because, you know, it’s something that people just gravitate to as, as an interest. And then so like, you know, you have highlights, you have your, um, ESPN, whatever it may be where you get your sports information. I get it just like, you guys do.

    Um, there might be some additional, um, information while there’s a mountain of information internally to the Cardinals about people. But at the end of the day, it’s just fine tuning. I mean, we all know that Otani is the best player, right? It’s, but, but it’s how much better is he than the next best guy on a very, and then how do you translate that, that ability and that talent into sort of a, uh, a money dollars and cents equation that becomes critical for how we determine, you know, what to pay a player or how to manage the roster and the payroll with limited resources.

    So, um, I would say that I’m just like any fan. I get my information from the same sources. I watch games, I have fun watching them.

    I’m a fan when they’re happening. And then when it comes down to making decisions, you kind of just, um, you work all that additional information to fine tune the decision-making, understanding the system of how MLB works and then, and then how an individual team works as well. And that’s really what I think is interesting to people when I have conversations with them is like, there’s that another level of understanding how decision-making occurs.

    Um, and it’s hard to like, and that’s why these are fun, long form formats, which I enjoy because when you just read an article of, let’s say a sports writer bashing us for being cheap or this or that, it’s just such a lazy way of, um, of criticizing. Like we deserve criticism, but what, but when, when the writer in many situations, but when a writer just takes the easy way out and just says, you’re cheap, you stink. That’s it.

    You just, it’s so blatantly obvious that they just haven’t on their homework. They don’t understand the decisions we’re facing, the budget limitations, and where, um, where the real challenges are in, in constructing rosters. And so when, when you do kind of open up the hood a little bit with people and bring them in and show them like, you know, not the proprietary player data, for example, but just the, the way in which you have to think long term versus short term, because we’re in it for the long term, but you also want to win, you know, this year.

    Um, that’s when you really get, I think, interesting feedback from people. And the good thing about cardinal spans is they’re very informed. So for the most part, yes, there’s internet trolls and, you know, lazy armchair quarterbacking, but I think the majority of fans like kind of get it that we are in a economic system.

    We only have so many resources. We’re doing our best to win next year, but also set ourselves up for future years. And that, that those, those sort of decisions require trade offs.

    And when they understand those trade offs, typically their criticism when well informed is well taken. So you mentioned his name, so I’m going to bring it up, but Otani, so you think of that contract, what two million a year for 10 years and then 68 million from 11 through 20. So I look at it as the armchair quarterback is if that’s great.

    And again, I don’t understand how it all works in baseball, but if he’s only going to get paid two million, I look at it and say, Oh, okay, that’s going to help me from the Dodgers sign more players for the next 10 years. I don’t know if that’s right or wrong, but now if I’m the Dodgers fan 11 years from now, and I saw it was 68 million, there’s basically $85 million as their payroll in 11 years from now with Freddie Freeman, Mookie Betts and Otani. So I already know as a fan, if I was a Dodgers fan, $85 million in 11 years.

    So how do you look at that, what you can or want to share as a business guy, I look at that and scratch my head and like, I don’t like that deal. Yeah. Look, what can you share about that? The way I think about that deal, and I don’t know if this is how the Dodgers are thinking about it because I’m not in their head, but if the way I look at it is it’s actually not deferring it.

    Whatever their obligations are from year 11 and beyond, we’ll already have been thought through and dealt with in my view. What I would do if I were them is I would put whatever the present value number of that obligation is aside this year. So like if he’s getting, you know, 70 million or 68 million in year 11, what does that mean for this year? If you bring it back, it probably means something like 45 million.

    I mean, just doing raw numbers. And so I would put cash in the bank at 45 million so that it generates the interest or return depending on how they process their their asset accounts and manage their money, which by the way, Gunga and that’s what they do. Yeah.

    So I suspect that there’s probably something along those lines in there. And that’ll grow to pay the 69 or 68 number in that 11th year and do the same thing in year two and year three. So by the end of that 10th year, you really don’t have a liability or an obligation.

    That’s how I would you would or treat it myself. Now if they’ve got some magic trick up their sleeve about, you know, some giant payday that they have coming in 11 years, I mean, who knows? Maybe there’s a TV or $3 billion that I don’t know about. Yeah, we’ll carve off 680 million.

    So if you kind of look at it from a present value standpoint, it’s really like a, I don’t know, $450 million type of contract if they take those steps to play with the time value of money and the high interest rates don’t hurt right now for it. Right. And I think that was part of it.

    Yeah. I’m sure that was the the angel that the agent probably wanted that seven handle in front of the number. And how are we going to get there? That’s too much.

    We can’t afford that, but we can afford whatever for something. Okay. Well, you can get your seven handle and I can get my actual 400 something if we play this game and he gets the headline and we get the player.

    Yeah. And I think too, one of these smart young men over here said something about, they heard that, and this is all here. So who knows, but do you think of it this way? Is it, oh, Tani now gets $2 million a year and with California tax that 11th year, he can move to wherever Florida and not pay taxes as much.

    Right. There could be a tax play for him, which again, is one of those things that can help bridge a gap. Right.

    If the tax play for the player makes the deal more valuable to him, okay, great. Yeah. You know, that’s one element that you factor in to try to reach agreement on a deal between the bid and the ask.

    Yeah. So now switching back kind of the business and baseball since that’s your world, but your philosophy when you look at talent. So a lot of business leaders listen to this podcast.

    So when they’re listening to it right now, what’s your philosophy when hiring and looking for talent? And I’m not talking like a baseball player. I mean, meaning like, you know, the business side. Yeah.

    Well, we’re going through that right now with the, you know, one of our VP positions. And I would say that, you know, for us, it depends on the role, right? But you want somebody who’s an expert in the field. You want somebody who is hopefully passionate about the Cardinals and baseball, because I think that’s just like a really base element of what makes our organization, you know, exciting to work for is everybody’s pulling in the same direction.

    They’re all Cardinal fans. We all celebrate when the team does well. And so having that element, I think it’s important.

    I think that it doesn’t necessarily always need to be perfectly relevant baseball experience, obviously, depending on position. Like, for example, if we need a new CFO, for example, there will be probably 90% of what that person needs to bring to the table would be, you know, the education and the experience and the knowledge of what any CFO job would require. And then 10% would be probably really specific to the baseball industry.

    And that’s what, you know, might lead to down the path of seeing if somebody already has, you know, that experience in the game or in another sport or something like that. Those are just a couple examples.

    And this, he’s our CFO now, has done it for many, many years. He was back in the A.B. days as well. We tend to enjoy sort of a little bit of a good cop-bad, cop routine with our employees, you know? And that’s an example of where slightly different styles, I think, help and can work when you’re working with employees and budgeting and doing all that stuff.

    Now, when you’re talking about, let’s say, a different aspect of the business, like, let’s say, game day entertainment, you know, running the show, putting on 81 days a year and concerts and things like that. Now, that’s somebody who you’re going to want to have that enthusiasm, that excitement that comes to work every day, and has a passion for seeing a smile on a fan’s face, who has a good knowledge of history and might have a good sense of humor. So I think it’s really, I think it’s role dependent in terms of those things I would look for in an important hire.

    But the baseline, I guess, requirement for me is that they buy into the excitement and cardinal fan and rowing in that same direction, and too, that they’re going to thrive in sort of a family environment situation where expectations are high. But it’s not going to be like, you know, Machiavellian in the culture. Speaking of concerts, I went to the Lute Combs and the Morgan Wallen concert this year at Bush.

    They were phenomenal. I’m always like, that’s a ton of work. Oh, yeah.

    Yeah. Those are big deals for us because Billy Finlay over here, I’m sure he loves that. He’s, yeah, we need to get him off suicide watch when we add new concerts to the mix.

    But now he does well, and he gets it, right? I mean, a concert will risk making the field look a little shoddy after the fact, which, you know, things his pride a little bit. But he totally gets it. So we appreciate his patience when we do those.

    But you’re right, when 81 days a year, we pretty much kind of have our pattern down and our routine and our, it’s not that isn’t a ton of work. But when you do a concert, it’s really kind of different. You know, you have different graphics.

    A whole new, sometimes Usher crew, you have the whole load-in and, you know, technology and production crew that sort of takes over the place. And that creates the need for a ton of collaboration between our special events group, who puts on these concerts for us, and manages the talent and the relationship with the company that’s putting on the concert and the talent’s crew, and our stadium operations team, who are, you know, there to help with all the logistics, all the operational challenges that something like that entails. I like it.

    They rent that from here or there’s revenue share? You can have different economic arrangements. We’ve taken some, you can take more risk or less risk. I mean, a Cardinals or if you’re the at.

    The Cardinals. Yeah. The act itself usually gets a guarantee.

    And then the live nation or the, or the group that’s promoting and running the overall tour, that group will look to the team and the venue to either get a guaranteed rent, which is one number, or maybe the team wants to take a little bit of risk in the hopes of getting a bigger number, thereby reducing the risk of the promoter. Yes, reward. Daily habits for Bill, Dewitt, and the third.

    If I were to follow you around, or Jeff over here, or is to follow you around that camera, what’s you going to see day in, day out that has no mishabits for you? Yeah. The thing that I’ve been doing for about six years now is a morning stretch routine that takes about only 15, 20 minutes. It’s really helped me.

    And what it is, I just, I don’t, it’s something I commit to. I just, I got to do it. So I build in that 10 minutes.

    Whether you want to, I’m in a rush. I’ll make it 10. If it’s lazy a little bit, I’ll make it 20.

    And I feel like it just gets me moving, gets my body moving. It’s more of an activation thing to get out of bed. And then more recently, and I do, I still play hockey.

    I still play men’s hockey. So I love that. I hope I can keep going.

    Usually about twice a week with the Blues alumni. And that’s just like something I commit to. It’s an early skate.

    So I’m back in the office by 9.30 and just love it. I’ve always been a hockey player. And then checking in these games? No checking.

    Thank God. I still wouldn’t be doing it in any case. Occasionally you’ll have some incidental class or that.

    But, and then I guess in the last few years, I’ve added sort of a lifting small cardio type of 30, 45 minutes is about three days a week. So I’ve found that that helps me keep up this lifestyle and routine that I have with other afflictions like golf and hockey. You tried, have you seen a golf forever training device? I haven’t.

    No. Check it out, golfforever.com. I’m not getting paid to say that, but I like it. Because I’m aging.

    It’s, one of those things is get a resistant band and some golf, the golf grips, and just different exercises you do to stay fit. But stay strong core for the golf game. Yeah, I’ll have to check that out.

    Yeah. So I’m going to say two words. I’m anxious to see what comes to mind for you.

    Game seven. Game seven. I thought you would have said game six.

    Oh, sorry. Gosh, dang it. I even wrote down in my wrong, my notes.

    You are speaking. You are right. That’s right.

    That’s right. I have a game six and a game seven. How’s that? So game six was that crazy game in 2011.

    And my story on that is very personal because it has to do with my son, Will. And of course, you know, you’re just a ball of tension on the morning of the World Series game when you’re in the management side of things. And you want it to go well, you know, and there’s all these logistics and MLB comes in and their whole team is here because it’s kind of their asset is the postseason.

    But then your group has to put it on. It’s like this collaborative thing. And there’s a lot of work and you’re doing it sort of overtime stuff.

    But you’re also just like when the game finally starts, you’re just like, please win. Well, game six was I was up in the suite. I was moving around a lot, but I ended up in the suite the second after the game.

    My son was there. He was like, he was like nine or 10 at the time. And we had the Hall of Famers there and a bunch of people in and out of the suite and Lou Brock was staying kind of throughout the rest of the game.

    And for some reason, like, we had a big moment middle of the game and Lou and my son like did a big high five and I was cute. And I was like, oh, that’s a cool memory. And then, you know, the game started to flip back and forth and, you know, the Rangers hit that home run and we’re just like, oh, so deflated.

    And then my son started crying, especially after the extra inning home by Josh Hamilton. Because that was it. Like it was over after that.

    We fought, we battled back and forth. We staved off elimination. And then it was like, okay, now we’re done.

    And so we’ll start crying and Lou goes, well, come on. They’ve come back before. They’re going to do it again.

    And you could tell Lou didn’t mean it. Come on. We just like this little kid crying.

    Like you got a lift of spirits and Will was like, okay, thanks. Well, lo and behold, we did come back again. The freeze triple and then the freeze homer and the actual pure celebration of both of those two, you know, the 10 year old boy and the, you know, whatever he was, 75 year old, Lou Hall of Famers were equally as excited as excited in that moment.

    And that like just for me was symbolized what it meant for everybody in Cardinals nation from a little kid to a Hall of Famers who had had those moments himself. I mean, he batted like 350 in the World Series, but yet he was a kid in that moment. And so then game seven comes around and I’ve never been so nervous watching something in my life because what happened the night before was so dramatic, was so outlandish.

    And was so great for our fans. But you lose that game and it kind of becomes a footnote, history. Like you got a win game seven.

    And for the first time in my 10 year as being part of the organization, they were like two or three moments where I literally couldn’t watch. I got up and I just started walking around the concourse. And because I was just so nervous, I just couldn’t handle it.

    I can’t do this. Yeah, I just, I couldn’t do it. And anyway, that was short lived and we ended up winning that game and it was pretty surreal.

    It was kind of dreamlike when you’re about to win a game seven and you want to celebrate and get super excited. But then all of a sudden this, this weight of like, oh shit, I got to be like on my game. Like I like, there’s this whole script that needs to play out.

    And I need to be a part of that. Like, where am I, where’s my family going to go? Are they going to do I need to go tell the security guy to let them on the field? Or I got to, I’m going to do the celebration. Then we’ve got all these owner partners who might want to be part of it.

    And I got to like, just, you know, there’s a, there’s an on field thing where the commissioner’s up there handing the trophy. Who’s going to be on the stage? I got to get my dad, where he was in downstairs. I was up there like Mo.

    Where is he? He was in the press. It was like all of a sudden, like I was able to enjoy it for about five minutes. And then I just sort of had to get my game face on and pause the celebration.

    And then like, finally, I think we did all that on field stuff and, and photos and all this crazy stuff. And then I was able to like, when all the media died down in the champagne and all that, I was, I was finally like, did this big exhale, had a beer and I was just like, oh my God, this is great. It’s the greatest beer ever.

    Yeah, yeah, yeah. It’s just a great beer. Yeah, because you think, I mean, it’s not like a direct route from the suite down to the, you know, the dugout and all that stuff, right? So you got to get through the people for a little bit or maybe get the elevator, I guess.

    Yeah, yeah, it just, it was a logistical thing in your head just spinning on who’s, who do you have to coordinate what’s up and, but that’s, those are great problems to have. Great problem. If we want more of those problems, the nice thing is, so my wife and I were married October 27, 2001.

    You guys won it in 2006 on our five year anniversary and on October 27. And then game six was October, and it was supposed to be game seven, right? But there was a rain out, right? And it pushed everything back. Which helped us.

    It did get a little pitching for game seven. So October 26 games, game six, we were there for that when my dad and her dad and then we’re back the next night. So that was a long couple days.

    It was, you know, these long playoff runs in October, I’m really hoping to have one again soon. Yeah, they’re, they can be a beat up on fans too. Oh, yeah.

    Because, you know, it’s tough on the liver. Well, it can’t be that too. And so that’s, that’s why they don’t happen every year, I guess.

    But when they do you, it’s so worth it. When you look back at, of all the memories of the St. Louis Cardinals, what, what’s some of your biggest memories? I mean, obviously what you just shared. But any other memories that you’d want to share that you think are important to you or important to your family? Yeah, I mean, I would say that the, the 06 win was so unexpected as well.

    We had been knocking on the door for a long period of time. We’d incredible teams. Like the 2014 was so special on 105 teams, I think.

    And, you know, got swept in Boston, which was very disappointing. And to have such a great season end on such a down note was like, God, are we ever going to break through? You know, we, we had the best team. Yeah.

    And what happened in 06, and then 05 was, was a good year, but then 06 happens and we’re not the only three wins season. Yeah, yeah, 83 wins. We had 83 wins.

    Yeah. But what happened is, we had all these injuries and, and then, but what would happen is in, is in September, you realized, like, when we were in the end of the season, these guys came back from injury, we’ve got this 04 team on the field right now. They’re fresh.

    Edmonds was back healthy. Poo Holes, Roland, I mean, and they were fresh. And they, um, Carpenter was back healthy, you know.

    Weino was closing out games as a rookie or maybe had had a cup of coffee or whatever. But Izzy was hurt. So that was like a problem.

    But here comes Weino. Who is this guy? So that was like, not just great because they defied expectations and ran the table in October. But I feel like it was the culmination of having knocked on the door many, many times for that with even better teams that didn’t quite get it done in October.

    And so it felt almost like a relief to see my dad finally hold that trophy after really a lifetime of aspiring to that. That was what was special to me. Yeah, that was how were you and your dad feeling in New York when it’s game seven and Cardinal killer Carlos Beltran’s up to bat with two men on.

    I was about to puke. Honestly, I really couldn’t. And there was no look in a way.

    You were right there and I was right there. And I was just like, I just wanted to crawl into a hole. Like I was just like, God, no, please, you know, just something good happened.

    And, uh, and Uncle Charlie was born. Oh man. That was, that was a moment.

    That was incredible. Let’s talk about gambling. That’s always a fun topic, isn’t it? So State of Missouri does not have gambling.

    How does that play into for the St. Louis Cardinals? Your guys’ thoughts on that? It’s obviously getting big whether we like it or don’t like it. It’s getting big in the world we live in today. So how is that going to play out if this assumes Missouri gets it? How’s that going to play out for you guys? Well, we’ve been very active in trying to get it legalized.

    And the reason is, well, I’ll give you two reasons. One with my Cardinal hat on and one with my Missouri citizen hat. I’ll start with a Missouri citizen.

    So we have it. It’s legal in all of our surrounding states. Okay.

    So people are driving across the borders and across those rivers on either side Casey and St. Louis and they’re placing bats legally in these other states. So it’s happening. Okay.

    Not unlike the marijuana issue where it’s happening illegally and unregulated and no tax revenue. Why don’t we legalize it, control it, regulate it, and collect the tax revenues. And decriminalize.

    Similar to this sports betting is it’s happening. And when people do it in Missouri, who knows who they’re placing bats with on it. I mean, it’s like rushing offshore accounts and God knows what, right? It’s unregulated and unenforced because of the lack of stigma anymore.

    It’s everywhere else. Nobody’s going to go crack down hard on somebody’s online bookie in Missouri. It’s not happening.

    So that tax revenues literally just were forgoing it in Missouri. So all these renegade offshore, whoever can collect it. And so from that standpoint, I think it’s silly that we’re not taxing, regulating it and legalizing it.

    From a cardinal standpoint, and we’ve been very active in pulling together all the pro sports team in Missouri to be on the same page to lobby for this, it benefits us in a couple ways. The first way is that we think it opens up our sports fan interest to a younger audience, a younger demo. It creates a different kind of engagement and pretty intense engagement.

    When you put a hundred bucks on a game, you’re dialed in, right? Or if you’re on some sort of trifecta or whatever and you’ve got this player and that player, you’re watching that game and then you’re flipping over to the other game to see how your guy’s doing. Like, you know, and there’s an element of that that is fun. I mean, let’s face it.

    It can be problematic. Obviously, people can get addicted to this. And that’s why in our lobbying, we want to make sure that there’s a robust fun for problem gaming.

    Obviously. But we think that it creates this engagement from the younger demo, particularly in light of our previous conversation about how viewing habits have changed and how it might be hard for the intergeneration to sit down and watch a 3R game online or whatever. This creates that excitement and that factor that I think creates interest in our sport.

    The second thing that I think is in it for the Cardinals, and I’ve been pretty transparent about this because I don’t think we should be, you know, hiding our interests because we’re out there lobbying. It’s a taxpayer decision. So is that it opens up a huge sponsorship category for us.

    So when it’s legal, the sports betting operators are going to want to reach our fans, right? And how they’re going to reach our fans? Well, they’re going to come to us and say, Hey, I need a sign on the outfield wall. I’d like to be on your radio broadcasts. I’d like to be the official online partner of the Cardinals.

    Okay. Well, that opens up a real nice revenue stream for us that our competition is already getting. Right.

    Okay. So, you know, for those who are on the side of spend more guys, we got to keep up with the Joneses. Well, there’s a way for that to happen.

    Yeah. I mean, look with our friends at North, the white and blue team. I don’t want to mention.

    Absolutely. And they got that thing in the outfield that I understand is they’re going to share revenue, right? On the gambling and the food and the food. They’re, they’re gaming revenue.

    And I’m sort of guessing because I don’t see their books. Sure. But it’s probably in the 15 to 25 range.

    That’s a star player. It’s a star player. It’s a star player.

    Okay. So let’s not hide from that reality. That’s part of what it is.

    And as you know, we pretty much the money is on the field. And to the extent we can drive additional revenue, you know, it’s going to go into payroll. And so that’s what is also in it for the Cardinals.

    And then I would say sort of the final thing is just, you know, having something perhaps in ballpark village that would be an interesting and exciting. New aspect of it, you know, perhaps like a sports book type of thing, which I think could inject some, some energy down there in those slower times. Yeah.

    What are we going to do to fix downtown? Well, you know, we’re doing our best. You know, we’re continuing to invest in ballpark village. We had a really good retail leasing year this year with some new big tenants that came in like Katie’s pizza.

    Yeah. Yeah, it’s exciting. We, we’d like to do another phase.

    The residential tower has done very well. I think we could do another one. The challenge there is that if we just wanted to build the exact same building today, it would cost about 30% more.

    And interest rates would be instead of 4%, they’re going to be six plus, right, or more on something like that. So you have two things working against you to try to replicate what we’ve done there, which has been great. Having said that, you know, there might be a couple of tweaks that we could work with the city and the state on with our infrastructure subsidy package that has basically helped prep the sites for these things on ballpark village.

    That would get us to the finish line on on additional phase, phase three. So, you know, I’m remaining cautiously optimistic that we can keep pushing and, you know, we’re not going anywhere. We’re, you can’t pick up a stadium and a ballpark village and move a declarant like some people do with their businesses.

    And then I remain very active on a bunch of different things downtown, like with the police foundation and with our community improvement district and with the other business leaders who are, you know, the steeples and the blues and the soccer and the march and the law firms and the investment firms who are downtown to make sure that we do everything we can to supplement what the city can do and what the police can do to make things safer. So we have a lot of things going on that and very active to try to make sure that people feel safe coming down there. And I think we are in a better place than we were a couple years ago.

    No question about it. We just need for the traffic and the activity to return. And hopefully people hearing this will realize that that it really comes down to them.

    I mean, what makes, what’s going to make downtown work is, is volume and traffic and interest in events and people coming down and come down to Katie’s Pizza and have your date night down there instead of out and wherever. Yep. Because it makes a difference.

    Yeah. And I really try to be on my soapbox about that because you’ve got to have a little bit of sense of pride, I think, to make that commitment. If your patterns are just to be, you know, stay in your own little zone and we’re here Metro East, which is great.

    You could probably, you know, live your whole life right around a five mile radius right here. And the same thing out West. Let’s all commit to adding downtown is something that’s important to the region.

    That’s right. Well, we did our Christmas party at the Hall of Fame Museum this year. Oh, cool.

    It was phenomenal. It was so cool. It was a great spot.

    So for those listening you to place, he’s not paying me to say that. Go there. Last question for you.

    I think it’s a cool story. It may be hopefully it’s my last question. Eddie Goodell, wearing your dad’s uniform.

    Tell that story. It’s so funny because growing up, we didn’t really realize that this story would sort of come back around in terms of what, you know, we ended up doing with baseball. But when my dad was a kid, his dad was the general manager of the St. Louis Browns.

    He’d worked his way up. He came into the league as an assistant to branch Ricky. He would just run errands for him.

    And he’s, and Mr. Ricky really liked what he did. And so he kind of mentored him in his baseball career. And he got all the way to become general manager of the Browns.

    And of course Bill Vek was the owner at that time and had this crazy idea. Well, if we get somebody short enough, you know, the pitcher, the strike zone definition would make it impossible. We’ll get four balls all day long and get an automatic block.

    And so on the second day of a double header, or the second game of double header, Vek brings out Goodell and he hides him in this giant birthday cake. And he pops out of this thing. And I mean, the guy was a really, he had all these zany ideas and he went through with them all.

    That’s what was crazy about it. And of course the Browns were always losing. And he had a little more latitude with that than if say he was with the Yankees or something.

    But so he had everything figured out. He had a contract for him because he knew the amps would check on that. He had, you know, had prepped the manager and he had the lineup card line made out with 1-8.

    You know, so he had a few people that knew about this. But kind of at the last minute, he’s like, oh God, I forgot about the uniform because we’re not going to have one that fits. And then he realized that my grandfather used to order extra uniforms for my dad and his two sisters, little mini versions.

    Because in those days, you didn’t have a team store that had authentic uniforms in different sizes. It was what the players wore and that was it. And then, you know, you might have a t-shirt or a hat in the store, but that was about it.

    So they said, hey, Billy, my dad, we need your uniform. He used to go out and play pepper with the players back then and shag balls during batting practice. He’s like, okay, so they grabbed it off him.

    They took off his number six, which was his favorite number. Because Stan was his favorite player, I think, although that was pre-Stan, no. So he evolved into that being his favorite number and put on 1-8.

    And then that was the uniform that Eddie used in his one at bat. Walked on four pitches and kind of the rest is history, that great picture of him, you know, taking the ball. And he had this little mini bat.

    And my dad remembers it was like kind of a weird situation where there was like commotion or whatever. And there was that little toy bat. And he think he remembers seeing that because it was so unusual to see a player batting with such a mini bat.

    And then he got the uniform back. It really didn’t think anything of it. My aunt Dee Dee, who was smaller in stature, used to wear it for Halloween.

    She would go out to Halloween parties in this uniform and tell the story and people got a kick out of that. And then kind of as memorabilia started becoming a big thing. And finally somebody said, hey, where’s that uniform? And we said, well, we still have it.

    It’s in my parents’ attic and mothballs. And we were like, oh, maybe this thing is worth a lot. And we ended up loaning it.

    He ended up loaning it to the Hall of Fame where they used it for the VEC exhibit when he got into the Hall of Fame. They had that for many years. And now it’s in the Cardinals Hall of Fame.

    Who saw it the other night? Yeah. It’s a great story. So awesome.

    I said it was my last question. But can we talk 2024 at all? Sure. Any thoughts, any words you have for our listeners right now? I’m not going to name anybody’s names.

    We’re on our wish list. But what can you tell us about the St. Louis Cardinals for 2024? Well, I think there’s a lot of optimism because we have a really good everyday club. And anchored by, you know, obviously Goldie and Arunato at the Corners.

    We have some up and coming players like Jordan Walker and Edmond and Maize and Win could really be dynamited short. And so I think it’s a nice mix. If the improvement is there on these younger players that you would expect because they’re on their way up.

    And if Goldie and Arunato can keep doing what they’re doing, our everyday club should be fine. It should be actually really good. Play-off caliber.

    On the pitching front, you know, when you look at last year, there were a ton of like, for example, in the first half, a ton of blown saves. And the bullpen, even though on paper, you know, pretty good, it was fine. I mean, we ended up getting a lot of value for some of these guys that we traded at the deadline.

    But they weren’t having great years. And there were these moments in time they were like, really, that just really happened. I don’t think that’s going to repeat.

    I think we’ll do better. I think we’ll save games better next year. We have three guys now that we acquired this offseason in Lancelin, our old friend.

    Kyle Gibson and of course our headliner, Sonny Gray. All these guys are going to give you a lot of innings. And partly what stressed out the bullpen and caused some of these collapses last year was these, our starters weren’t going very deep.

    So even if you get, let’s say, somebody to go seven and give up four runs, that’s really giving you a chance to win a team.

    1 hr 6 min
  • Cardinals Broadcaster and Former Pitcher Brad Thompson: From Mound to Mic

    Dive into the fascinating world of professional baseball and sports talk radio with our latest episode featuring Brad Thompson. From dreams of playing in the big leagues in Las Vegas to winning the World Series with the St. Louis Cardinals in 2006. As a former St. Louis Cardinals player turned broadcaster, Brad unfolds his inspiring transition from the baseball diamond to the airwaves. Brett and Brad talk about 2024 season predictions and some of the favorites in Major League Baseball. Tune in for an insightful conversation blending baseball, MLB insights, and the business of sports. ⚾? Don’t miss this episode of The Circuit of Success!

    Check out the Youtube Interview Here!

     

     

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    I’ve got my buddy, Brad Thompson.

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    What’s up, Brad? How are you doing? I’m

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    doing great, man. Thanks for having me. I

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    was getting bored at the house. I’m glad

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    somebody called finally. Well, yeah. You’re doing radio

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    now, what? Part time. Is that right? Yeah.

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    Filling in a little bit. It’s it’s been

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    a change for me. It’s been, as you

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    know, I was doing drive time radio,

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    on one of 1PM on the fast lane

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    for, like, last ten years.

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    This past year doing more baseball games, with

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    the cardinals, which Brad a blast doing. Season

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    didn’t go exactly I had a lot of

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    fun doing the games. I’m sure we’ll get

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    into that, but,

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    I scaled back my work on that side.

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    So now I’m not doing that every day,

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    and I’m, I’m reintroducing myself of the family

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    in the off season. My dog’s not barking

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    at me now, so that’s good. Who the

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    hell? I’m just gonna change. Yeah. It’s a

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    big change. It is a big change, man.

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    Well, You are a blast, as I’ve told

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    you a million times to watch on, the

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    television. I think you do a great job

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    with the games. And even despite the season

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    we Brad, It was, that’s gotta be tough,

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    which I’m gonna ask that later. But, for

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    those that don’t know you, two thousand six

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    world series champ ESPN Radio, as you mentioned,

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    announcer for the Saint Louis cardinals.

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    Just an all around great guy, but just

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    give us a little bit of lay of

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    the background of people that, again, that maybe

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    not know who you are. What’s made you

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    the man you are today? Yeah. Well, look,

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    I I I never

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    expected

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    or intended to be where I am right

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    now. In o’fallon, Illinois live here.

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    In the media at all that was never

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    a thought. I just saw it was a

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    kid who grew up in Las Vegas, Nevada,

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    and, I just love playing baseball.

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    And,

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    it’s

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    you generally hear

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    people’s story of how they made it to

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    the big leagues, and it’s oftentimes the same

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    story. It’s like, oh, he’s the best player

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    on this team, the best player on his

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    high school team, two way player hit home

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    runs, played shortstop. That is not my story,

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    like, at all. I don’t think I was

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    ever the best player on any team that

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    I played on, and I’m not talking about

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    any big league teams, like Albert Pujols and

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    all these guys running around. I’m talking about,

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    like, Timmy that picks his boogers wasn’t even

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    the best player on on that team growing

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    up, but I always loved it. And I

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    always, worked hard, and I was just always

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    there. Like, you know, I and think that’s

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    one of the the biggest things whenever I

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    have an opportunity to talk to kids. You

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    don’t have to be the best player on

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    the team. You don’t have to have the

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    best skill set You have to care. You

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    have to want to get better and you

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    have to work. And if you do those

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    things, opportunities might come. And that was the

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    case for me. Out of high school, I

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    got an opportunity

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    right before school was about to start to

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    go to a smaller junior college in Utah,

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    at the time, Dixie State College,

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    now Utah Tech d one school now, but

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    a junior college back in the day. And,

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    snuck on there did well,

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    after my second year there ended up getting

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    drafted by the cardinals, and it was just

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    a kind of a a whirlwind. Spent two

    00:02:54.000 –> 00:02:56.000

    years in the minor leagues.

    00:02:56.000 –> 00:02:58.000

    And a month into my third year, a

    00:02:58.000 –> 00:03:00.000

    guy called up to the big leagues and

    00:03:01.000 –> 00:03:02.000

    made a career out of it. And it

    00:03:02.000 –> 00:03:04.000

    wasn’t the easiest. I I’m well traveled, Brett.

    00:03:04.000 –> 00:03:05.000

    You know that. I know I know the

    00:03:05.000 –> 00:03:07.000

    way from Saint Louis to Memphis really well.

    00:03:07.000 –> 00:03:09.000

    Big leagues to triple a. The ups and

    00:03:09.000 –> 00:03:12.000

    downs of have been incredibly blessed though to

    00:03:12.000 –> 00:03:14.000

    be able to to play the game that

    00:03:14.000 –> 00:03:16.000

    I love and do it as a living

    00:03:16.000 –> 00:03:18.000

    and now jump into this, which again, wasn’t

    00:03:18.000 –> 00:03:20.000

    unexpected. Yeah. I think I owe you a

    00:03:20.000 –> 00:03:22.000

    couple lunches still from little kids baseball. Can

    00:03:22.000 –> 00:03:24.000

    we talk about that on a podcast? Yes.

    00:03:24.000 –> 00:03:26.000

    We didn’t do that. We did not bet

    00:03:26.000 –> 00:03:28.000

    on lunch and his kids We just had

    00:03:28.000 –> 00:03:30.000

    webs my kids team all the time. And

    00:03:30.000 –> 00:03:31.000

    We had hunches of gonna lie. I had

    00:03:31.000 –> 00:03:33.000

    a hunch. Yeah. You were you were betting

    00:03:33.000 –> 00:03:36.000

    with your heart. It was crazy. Like, he

    00:03:36.000 –> 00:03:37.000

    didn’t even have a chance, but, hey, we,

    00:03:38.000 –> 00:03:39.000

    we tried to make happened. So I was

    00:03:39.000 –> 00:03:41.000

    gonna ask you too. Have you, have you

    00:03:41.000 –> 00:03:42.000

    seen Tiger Woods lately?

    00:03:43.000 –> 00:03:45.000

    No. Have you? No. Just in spring training.

    00:03:45.000 –> 00:03:46.000

    Just in spring. When you and I were

    00:03:46.000 –> 00:03:49.000

    creeping his restaurant. Damn. So what’s that private

    00:03:49.000 –> 00:03:51.000

    party out there? Looks like an awful lot

    00:03:51.000 –> 00:03:53.000

    of security for just a normal private party,

    00:03:53.000 –> 00:03:55.000

    doesn’t it? You and I are peaking. Yeah.

    00:03:55.000 –> 00:03:57.000

    Tiger was there. Tucker was there. We were

    00:03:57.000 –> 00:03:59.000

    in the same restaurant. We’re having dinner, Brad

    00:03:59.000 –> 00:04:01.000

    and I. And,

    00:04:01.000 –> 00:04:03.000

    well, my gosh, that’s a lot of people.

    00:04:03.000 –> 00:04:04.000

    I think I even tried to go to

    00:04:04.000 –> 00:04:05.000

    the restroom and turn right. And Sorry. You

    00:04:05.000 –> 00:04:07.000

    gotta go this way. Exactly.

    00:04:07.000 –> 00:04:09.000

    And then we found out, I think, wasn’t

    00:04:09.000 –> 00:04:11.000

    it you or me? Somebody got a text

    00:04:11.000 –> 00:04:12.000

    that Tiger Woods. They didn’t know we were

    00:04:12.000 –> 00:04:14.000

    there at the restaurant. They’re like Tiger Woods

    00:04:14.000 –> 00:04:15.000

    is at his restaurant Jupiter, and I’m like,

    00:04:15.000 –> 00:04:17.000

    oh, crap. We missed him. Yeah. Head his,

    00:04:17.000 –> 00:04:19.000

    like, daughter, soccer, partner, some either way, I

    00:04:19.000 –> 00:04:21.000

    think that we could say we had, dinner

    00:04:21.000 –> 00:04:22.000

    with tag. We had dinner with tags or

    00:04:22.000 –> 00:04:25.000

    did. Yeah. They were signed their their giveaway.

    00:04:25.000 –> 00:04:26.000

    You know, my kids, they give away like,

    00:04:26.000 –> 00:04:28.000

    you know, sour patch kids. I think Tiger’s

    00:04:28.000 –> 00:04:30.000

    end of the year party. They had signed

    00:04:30.000 –> 00:04:33.000

    soccer balls from Tiger Woods. That’s pretty good.

    00:04:33.000 –> 00:04:34.000

    And a whole new bag of clubs. A

    00:04:34.000 –> 00:04:36.000

    whole new bag of clubs. Well, good for

    00:04:36.000 –> 00:04:36.000

    them. So,

    00:04:37.000 –> 00:04:40.000

    let’s talk about post based ball career, man.

    00:04:40.000 –> 00:04:40.000

    So,

    00:04:41.000 –> 00:04:42.000

    and you and you already mentioned this, but

    00:04:42.000 –> 00:04:44.000

    what what did you think you were gonna

    00:04:44.000 –> 00:04:47.000

    be doing versus what you’re doing now? Yeah.

    00:04:47.000 –> 00:04:49.000

    So before I ended up signing with the

    00:04:49.000 –> 00:04:52.000

    cardinals, I had signed to after junior college.

    00:04:52.000 –> 00:04:54.000

    I was gonna go back to Las Vegas

    00:04:54.000 –> 00:04:55.000

    go to UN LV. I signed to play,

    00:04:56.000 –> 00:04:57.000

    there for the for the rebels.

    00:04:57.000 –> 00:05:00.000

    And my goal was to go into

    00:05:01.000 –> 00:05:03.000

    criminal justice. I wanted to be an attorney.

    00:05:03.000 –> 00:05:05.000

    Is is kind of the direction that I

    00:05:05.000 –> 00:05:06.000

    thought I was heading.

    00:05:07.000 –> 00:05:09.000

    And, obviously, did not go that route, but

    00:05:09.000 –> 00:05:10.000

    that was, like, the thought that go get

    00:05:10.000 –> 00:05:13.000

    into criminal justice. I I thought I wanted

    00:05:13.000 –> 00:05:14.000

    to go the route of attorney.

    00:05:16.000 –> 00:05:18.000

    And, that was gonna be the path. Now

    00:05:18.000 –> 00:05:20.000

    the path took me through baseball. And it

    00:05:20.000 –> 00:05:21.000

    was tough decision to make at the time

    00:05:21.000 –> 00:05:22.000

    too because

    00:05:22.000 –> 00:05:25.000

    I had the chance to get have my

    00:05:25.000 –> 00:05:28.000

    school paid for potentially get drafted higher maybe

    00:05:28.000 –> 00:05:30.000

    the next year, make make maybe a little

    00:05:30.000 –> 00:05:32.000

    bit more money out of the draft, which

    00:05:32.000 –> 00:05:33.000

    I didn’t make a lot of money. But

    00:05:33.000 –> 00:05:35.000

    I also thought what if what if I

    00:05:35.000 –> 00:05:36.000

    never get this chance again? What if I

    00:05:36.000 –> 00:05:37.000

    never have an opportunity

    00:05:38.000 –> 00:05:40.000

    to say that I played professional baseball. I

    00:05:40.000 –> 00:05:42.000

    can always go back to school. Yep. But

    00:05:42.000 –> 00:05:44.000

    I can’t always get this chance again. So

    00:05:44.000 –> 00:05:45.000

    ultimately, I landed on that decision.

    00:05:46.000 –> 00:05:49.000

    And so so grateful that I did. But

    00:05:49.000 –> 00:05:51.000

    you had never thought that the media side

    00:05:51.000 –> 00:05:53.000

    was gonna be a thing. And honestly, it

    00:05:53.000 –> 00:05:54.000

    was it wasn’t even on the radar. I

    00:05:54.000 –> 00:05:57.000

    wasn’t sure, Brett, what direction I gonna go.

    00:05:57.000 –> 00:05:59.000

    I knew I was nearing the end of

    00:05:59.000 –> 00:06:02.000

    my baseball career. I was playing independent ball

    00:06:02.000 –> 00:06:04.000

    for those that don’t know independent baseball is

    00:06:04.000 –> 00:06:06.000

    It’s still professional baseball. You get paid. Not

    00:06:06.000 –> 00:06:08.000

    a lot. You get paid nonetheless, but it’s

    00:06:08.000 –> 00:06:10.000

    just not affiliated with one of the major

    00:06:10.000 –> 00:06:12.000

    league teams. I was playing in, the Atlantic

    00:06:12.000 –> 00:06:15.000

    League which baseball fans will know what the

    00:06:15.000 –> 00:06:17.000

    Atlantic League is. It’s also been a league

    00:06:17.000 –> 00:06:18.000

    that’s kinda broken. Some of these major league

    00:06:18.000 –> 00:06:21.000

    baseball new rules before baseball breaks him in.

    00:06:21.000 –> 00:06:21.000

    Yeah.

    00:06:22.000 –> 00:06:24.000

    But a lot of former big leaguers, good

    00:06:24.000 –> 00:06:26.000

    baseball league. But I was playing there, and

    00:06:26.000 –> 00:06:28.000

    I just kinda I knew that I was

    00:06:28.000 –> 00:06:30.000

    I got it. Velocity wasn’t coming back. I

    00:06:30.000 –> 00:06:33.000

    had Tommy John surgery in twenty ten. And

    00:06:33.000 –> 00:06:34.000

    for those that know me well, velocity was

    00:06:34.000 –> 00:06:37.000

    never my thing anyhow. So losing a tick

    00:06:37.000 –> 00:06:39.000

    off the radar gun, we not a big

    00:06:39.000 –> 00:06:40.000

    thing, but I got a phone call in

    00:06:40.000 –> 00:06:41.000

    the off season,

    00:06:42.000 –> 00:06:44.000

    and this was prior to my final year

    00:06:44.000 –> 00:06:44.000

    of playing.

    00:06:45.000 –> 00:06:48.000

    And it was from program director at 01:01

    00:06:48.000 –> 00:06:49.000

    ESPN. I’m sure I’ve told you this story

    00:06:49.000 –> 00:06:51.000

    in the past, but he called me and

    00:06:51.000 –> 00:06:54.000

    said, Hey, I got your number from Chris

    00:06:54.000 –> 00:06:54.000

    Duncan.

    00:06:55.000 –> 00:06:57.000

    And Cardinal fans. Remember Chris Duncan. Good. Take

    00:06:57.000 –> 00:06:59.000

    time. Yeah, man. One of my best friends

    00:06:59.000 –> 00:07:02.000

    ever, unfortunately, passed away, Brad cancer

    00:07:02.000 –> 00:07:04.000

    and this was in the beginning of it.

    00:07:04.000 –> 00:07:06.000

    Dunk was was Brad to leave for some

    00:07:06.000 –> 00:07:09.000

    medic his, you know, medical issues. And program

    00:07:09.000 –> 00:07:10.000

    director called and said, Dunk passed along your

    00:07:10.000 –> 00:07:11.000

    number.

    00:07:12.000 –> 00:07:13.000

    I said he thought you would be good

    00:07:13.000 –> 00:07:14.000

    at this.

    00:07:14.000 –> 00:07:16.000

    Could you fill in on a Monday?

    00:07:17.000 –> 00:07:18.000

    I said, my wife probably wants me out

    00:07:18.000 –> 00:07:20.000

    of the house right now. It’s the office.

    00:07:20.000 –> 00:07:21.000

    Can you pay me a couple bucks? Yeah.

    00:07:21.000 –> 00:07:23.000

    I’m gonna sit around. I’m gonna sit around

    00:07:23.000 –> 00:07:25.000

    and watch football all weekend anyhow. That’s probably

    00:07:25.000 –> 00:07:27.000

    what you’re gonna talk about come Monday. I

    00:07:27.000 –> 00:07:28.000

    did. And I took over the weekend. It

    00:07:28.000 –> 00:07:30.000

    was like copious notes, just like you, you’re

    00:07:30.000 –> 00:07:33.000

    a note taker. Right? I’m Brett down all

    00:07:33.000 –> 00:07:35.000

    these college games these NFL games, like, come

    00:07:35.000 –> 00:07:37.000

    in. I get this stack of notes ready

    00:07:37.000 –> 00:07:38.000

    to go. I didn’t know what to expect.

    00:07:38.000 –> 00:07:40.000

    I never grew up. I didn’t listen to

    00:07:40.000 –> 00:07:41.000

    sports talk radio. I didn’t know how big

    00:07:41.000 –> 00:07:43.000

    of a thing that was. And, like, that

    00:07:43.000 –> 00:07:45.000

    actually really eye opening to me over the

    00:07:45.000 –> 00:07:47.000

    years of the connection you can have with

    00:07:47.000 –> 00:07:49.000

    the fan base actually doing that, but I

    00:07:49.000 –> 00:07:50.000

    I never had that.

    00:07:51.000 –> 00:07:53.000

    So one segment in, I get called out

    00:07:53.000 –> 00:07:54.000

    into the hallway.

    00:07:55.000 –> 00:07:56.000

    And I’ve said, oh, I must’ve said a

    00:07:56.000 –> 00:07:58.000

    magic word. I said one of the things

    00:07:58.000 –> 00:07:59.000

    that you can’t say here.

    00:08:00.000 –> 00:08:02.000

    And I said, did did that happen? He’s

    00:08:02.000 –> 00:08:04.000

    like, no. No. He’s like, you’re really good.

    00:08:04.000 –> 00:08:06.000

    Would you mind staying the rest of the

    00:08:06.000 –> 00:08:08.000

    week? I said, yeah. Would love to stay

    00:08:08.000 –> 00:08:09.000

    the rest of the week. And that rest

    00:08:09.000 –> 00:08:11.000

    of the week turned into the rest of

    00:08:11.000 –> 00:08:13.000

    the off season, which actually turned into before

    00:08:13.000 –> 00:08:16.000

    I was going to play, and what what

    00:08:16.000 –> 00:08:18.000

    was gonna be my final, you know, final

    00:08:18.000 –> 00:08:19.000

    year didn’t know it at the time.

    00:08:20.000 –> 00:08:22.000

    But they offered me a full time position.

    00:08:22.000 –> 00:08:23.000

    At that time,

    00:08:23.000 –> 00:08:25.000

    on a morning show.

    00:08:25.000 –> 00:08:28.000

    I said, man, I I I really appreciate

    00:08:29.000 –> 00:08:30.000

    the opportunity.

    00:08:30.000 –> 00:08:32.000

    Can’t do it. Like, I need to know

    00:08:32.000 –> 00:08:34.000

    that baseball’s done. Because the last thing

    00:08:36.000 –> 00:08:38.000

    that I wanted was to be sitting there

    00:08:38.000 –> 00:08:40.000

    and doing a job that I like,

    00:08:41.000 –> 00:08:43.000

    but wondering what could that have been like,

    00:08:43.000 –> 00:08:45.000

    you know, had I gone back? Maybe I

    00:08:45.000 –> 00:08:48.000

    found something or maybe magically the arm reappeared.

    00:08:48.000 –> 00:08:51.000

    Now, fortunately. The arm didn’t reappear, Brett. None

    00:08:51.000 –> 00:08:53.000

    of that stuff happened. I didn’t want that

    00:08:53.000 –> 00:08:55.000

    thought. I didn’t want that doubt that, that

    00:08:55.000 –> 00:08:57.000

    I did the wrong thing. So I went

    00:08:57.000 –> 00:09:00.000

    back and played. And after a few months

    00:09:00.000 –> 00:09:02.000

    in, I just knew the timing wasn’t right.

    00:09:02.000 –> 00:09:04.000

    My wife Andrea, she was pregnant with our

    00:09:04.000 –> 00:09:06.000

    our first with our first.

    00:09:07.000 –> 00:09:09.000

    He was born in May. I came home

    00:09:09.000 –> 00:09:10.000

    for a week.

    00:09:11.000 –> 00:09:13.000

    And I was like, man, I I’m this

    00:09:13.000 –> 00:09:15.000

    isn’t the place for me. I got I’ve

    00:09:15.000 –> 00:09:16.000

    gotta be done. I need to go home.

    00:09:16.000 –> 00:09:18.000

    I need to be with my family, and

    00:09:18.000 –> 00:09:19.000

    I need to figure out what is next.

    00:09:19.000 –> 00:09:22.000

    So I made the phone call, back to

    00:09:22.000 –> 00:09:24.000

    one one ESPN. I say, Hey, any chance

    00:09:24.000 –> 00:09:26.000

    you guys still got that job

    00:09:26.000 –> 00:09:28.000

    sitting there? And he said, we’ve been keeping

    00:09:28.000 –> 00:09:30.000

    a spot open for you. It ended up

    00:09:30.000 –> 00:09:32.000

    being in the afternoon show at the with

    00:09:32.000 –> 00:09:34.000

    Randy Carricker and Demarco Farris. If you’re ready

    00:09:34.000 –> 00:09:36.000

    to come back, we’re ready to have you.

    00:09:36.000 –> 00:09:37.000

    I said, well It was just the two

    00:09:37.000 –> 00:09:39.000

    of them at the time, maybe? Okay. Yep.

    00:09:39.000 –> 00:09:41.000

    And because it was the three. Chris Duncan

    00:09:41.000 –> 00:09:43.000

    was the third on that show. And they

    00:09:43.000 –> 00:09:45.000

    they had left that one open. And,

    00:09:46.000 –> 00:09:46.000

    fortunately,

    00:09:47.000 –> 00:09:49.000

    I was able to slide into that, that

    00:09:49.000 –> 00:09:51.000

    spot and learn so much from them Randy

    00:09:51.000 –> 00:09:53.000

    Carrick are one of my biggest mentors, and

    00:09:53.000 –> 00:09:55.000

    I love the way that Demarco Far, who’s,

    00:09:55.000 –> 00:09:57.000

    you know, he’s now in LA, followed the

    00:09:57.000 –> 00:09:58.000

    Rams out there.

    00:09:58.000 –> 00:10:00.000

    I love the way that he went about

    00:10:00.000 –> 00:10:02.000

    it, the energy and the excitement that he

    00:10:02.000 –> 00:10:04.000

    had and just kinda feeding off those guys

    00:10:04.000 –> 00:10:06.000

    and learning along the way and try not

    00:10:06.000 –> 00:10:08.000

    saying to magic words to get fired. And

    00:10:08.000 –> 00:10:10.000

    ten years later, you know, here we are.

    00:10:10.000 –> 00:10:12.000

    It’s amazing. Absolutely amazing. And I I think,

    00:10:12.000 –> 00:10:14.000

    you know, it’s crazy when you think about

    00:10:14.000 –> 00:10:16.000

    your career path, what you thought gonna happen.

    00:10:16.000 –> 00:10:18.000

    I think so many times, you know, we

    00:10:18.000 –> 00:10:19.000

    do planning for a living. Right? And it’s

    00:10:19.000 –> 00:10:19.000

    like,

    00:10:20.000 –> 00:10:22.000

    I plan these things, but, you know, there’s

    00:10:22.000 –> 00:10:24.000

    other sometimes other plans. And you just don’t

    00:10:24.000 –> 00:10:25.000

    know what they are. I think when you

    00:10:25.000 –> 00:10:27.000

    just gotta have trust and you gotta have

    00:10:27.000 –> 00:10:28.000

    faith and you gotta do great work and

    00:10:28.000 –> 00:10:30.000

    show up every day. And because I’m sure

    00:10:30.000 –> 00:10:32.000

    there was days I’ve talked to other players

    00:10:32.000 –> 00:10:33.000

    that when you when you

    00:10:34.000 –> 00:10:36.000

    retire, and that thing you love is gone.

    00:10:37.000 –> 00:10:40.000

    And Yeah. Arguably gone forever, right, that that’s

    00:10:40.000 –> 00:10:43.000

    probably pretty emotional. And So to find that

    00:10:43.000 –> 00:10:45.000

    next gear, what what was that process like

    00:10:45.000 –> 00:10:46.000

    for you

    00:10:46.000 –> 00:10:48.000

    to find out, and, obviously, you landed into

    00:10:48.000 –> 00:10:50.000

    that. But was there that emotional thing where

    00:10:50.000 –> 00:10:52.000

    you had to, like, think and journal and

    00:10:52.000 –> 00:10:54.000

    dream and do whatever? Oh, you’re huge.

    00:10:54.000 –> 00:10:56.000

    It was I still remember

    00:10:56.000 –> 00:10:59.000

    very vividly the drive home. So middle of

    00:10:59.000 –> 00:11:00.000

    the season Gilliland

    00:11:00.000 –> 00:11:02.000

    I had, I had given

    00:11:02.000 –> 00:11:05.000

    my, my manager the heads up, just told

    00:11:05.000 –> 00:11:06.000

    him I’d say, hey, I’ll stay here as

    00:11:06.000 –> 00:11:07.000

    long as

    00:11:08.000 –> 00:11:10.000

    you need to find a replacement for me,

    00:11:10.000 –> 00:11:12.000

    but I gotta go. I gotta I’m I’m

    00:11:12.000 –> 00:11:13.000

    ready to go home. He tried to talk

    00:11:13.000 –> 00:11:15.000

    me into being the pitching coach. I said,

    00:11:15.000 –> 00:11:17.000

    I I can’t. I gotta And what town

    00:11:17.000 –> 00:11:19.000

    was that again? This is somerset, New Jersey.

    00:11:19.000 –> 00:11:21.000

    Okay. Said said, you know, be on the

    00:11:21.000 –> 00:11:23.000

    same page. She was here. Yeah. She was

    00:11:23.000 –> 00:11:25.000

    here. Newborn son is here.

    00:11:25.000 –> 00:11:27.000

    So it it was it was

    00:11:28.000 –> 00:11:29.000

    flattering that they wanted to keep me around

    00:11:29.000 –> 00:11:31.000

    and wanted me to be around the team

    00:11:31.000 –> 00:11:32.000

    and maybe that would have started a new

    00:11:32.000 –> 00:11:34.000

    patch. Maybe that would have been coaching and

    00:11:34.000 –> 00:11:36.000

    and going from there. But,

    00:11:36.000 –> 00:11:37.000

    my heart was here. Right? Had had to

    00:11:37.000 –> 00:11:39.000

    go home, but I remember the drive. It

    00:11:39.000 –> 00:11:41.000

    was so bad of calling everybody, calling family,

    00:11:41.000 –> 00:11:44.000

    calling, like, my wife, Yeah. That’s it. Like,

    00:11:44.000 –> 00:11:46.000

    it’s a last road trip. So it’s, that’s

    00:11:46.000 –> 00:11:48.000

    emotional, right, when you’re when you’re going through

    00:11:48.000 –> 00:11:50.000

    it. But you also know, like, you know,

    00:11:50.000 –> 00:11:53.000

    something’s over. You know when it’s time to

    00:11:53.000 –> 00:11:55.000

    move on, and that’s where we were at.

    00:11:55.000 –> 00:11:57.000

    We were at that that that point. So

    00:11:57.000 –> 00:11:58.000

    when it comes to like finding a passion

    00:11:58.000 –> 00:11:59.000

    for a new thing,

    00:12:00.000 –> 00:12:02.000

    whatever I do, I try to, like, jump

    00:12:02.000 –> 00:12:04.000

    into. I try to just roll in. The

    00:12:04.000 –> 00:12:07.000

    energy, the enthusiasm, whether whether it’s it’s doing

    00:12:07.000 –> 00:12:08.000

    radio, it’s doing an interview,

    00:12:09.000 –> 00:12:11.000

    hanging out with the family, like, try to

    00:12:11.000 –> 00:12:12.000

    jump in. There are days where maybe you

    00:12:12.000 –> 00:12:14.000

    don’t feel like that. Mhmm. But it’s amazing

    00:12:14.000 –> 00:12:16.000

    if you come in with that attitude as

    00:12:16.000 –> 00:12:17.000

    you very well know,

    00:12:17.000 –> 00:12:20.000

    that’s how your day starts going. Right? So,

    00:12:20.000 –> 00:12:22.000

    I kinda poured into it and it started

    00:12:22.000 –> 00:12:23.000

    when I got that phone call. Like I

    00:12:23.000 –> 00:12:25.000

    said, I’m taking the notes and I’m saying,

    00:12:25.000 –> 00:12:27.000

    if I’m gonna do this, I’m gonna do

    00:12:27.000 –> 00:12:28.000

    I’m not just gonna show up. And I’ve

    00:12:28.000 –> 00:12:30.000

    seen this a lot now, especially being in

    00:12:30.000 –> 00:12:32.000

    the business. You see a lot of former

    00:12:32.000 –> 00:12:33.000

    athletes

    00:12:33.000 –> 00:12:36.000

    show up and say, I played. I got

    00:12:36.000 –> 00:12:39.000

    this. Yeah. And then you’re you’re talking to

    00:12:39.000 –> 00:12:40.000

    him for a little bit or they’re speaking.

    00:12:40.000 –> 00:12:43.000

    It’s like, he doesn’t he doesn’t have this.

    00:12:43.000 –> 00:12:45.000

    Like, it’s it’s very obvious that it’s it’s

    00:12:45.000 –> 00:12:47.000

    not an easy thing to do. I think

    00:12:47.000 –> 00:12:48.000

    a lot of people at home are are

    00:12:48.000 –> 00:12:50.000

    saying, boss, easy. I watch sports, easy to

    00:12:50.000 –> 00:12:53.000

    talk about. Sure. So sometimes sometimes it is.

    00:12:53.000 –> 00:12:57.000

    Other times, it takes it takes different little

    00:12:58.000 –> 00:13:00.000

    avenues or or nuances

    00:13:00.000 –> 00:13:02.000

    to to get through it. So But it’s

    00:13:02.000 –> 00:13:04.000

    also, like, you gotta you gotta know, you

    00:13:04.000 –> 00:13:06.000

    know, when to talk, you gotta know when

    00:13:06.000 –> 00:13:08.000

    your voice goes up. Right? There’s more to

    00:13:08.000 –> 00:13:09.000

    it than just, oh, I know about Yes.

    00:13:09.000 –> 00:13:11.000

    Well, and that’s something that you learn as

    00:13:11.000 –> 00:13:13.000

    you go to. Yeah. And that is something

    00:13:13.000 –> 00:13:15.000

    that I’ve had to learn a lot more

    00:13:15.000 –> 00:13:17.000

    with the TV side of things as I’ve

    00:13:17.000 –> 00:13:19.000

    been doing those ball games for the last

    00:13:19.000 –> 00:13:20.000

    couple of years is the

    00:13:21.000 –> 00:13:23.000

    the picture is there on the screen. So

    00:13:23.000 –> 00:13:26.000

    I can’t be talking about something that maybe

    00:13:26.000 –> 00:13:28.000

    even I, like, I care about it a

    00:13:28.000 –> 00:13:30.000

    lot, whatever. I’ve got a good story. If

    00:13:30.000 –> 00:13:33.000

    they’re showing on the screen, it’s Miles Michaelis

    00:13:33.000 –> 00:13:35.000

    or whoever, that’s who we’re talking about or

    00:13:35.000 –> 00:13:36.000

    that, like, that’s what the story is at

    00:13:36.000 –> 00:13:38.000

    the time. You have to know when to

    00:13:38.000 –> 00:13:39.000

    get in, when to get out, but it’s

    00:13:39.000 –> 00:13:41.000

    reps. Yeah. And it’s caring about that. And

    00:13:41.000 –> 00:13:44.000

    it’s realizing when you mess something up because

    00:13:44.000 –> 00:13:46.000

    I in my line of work, I know

    00:13:46.000 –> 00:13:48.000

    when I mess something up, it’s very evident.

    00:13:48.000 –> 00:13:51.000

    Like, usually there’s producer near yourself. What was

    00:13:51.000 –> 00:13:53.000

    that? Don’t do it. Nothing. But you you

    00:13:53.000 –> 00:13:55.000

    care enough to fix it and just going

    00:13:55.000 –> 00:13:58.000

    back to the jumping into a new thing.

    00:13:58.000 –> 00:13:59.000

    This is another thing I like to tell

    00:13:59.000 –> 00:14:01.000

    kids when I get an opportunity or adults.

    00:14:01.000 –> 00:14:02.000

    It’s a good thing to remember,

    00:14:03.000 –> 00:14:05.000

    you never know when an opportunity is gonna

    00:14:05.000 –> 00:14:06.000

    come your way. Yeah. You never know. Nope.

    00:14:06.000 –> 00:14:08.000

    You know when one passes you, though. Like,

    00:14:08.000 –> 00:14:10.000

    you know when something just walks out the

    00:14:10.000 –> 00:14:12.000

    door and say, I should have done that.

    00:14:12.000 –> 00:14:13.000

    So I wanna be ready for that. I

    00:14:13.000 –> 00:14:15.000

    wanna be ready for whatever that next opportunity

    00:14:16.000 –> 00:14:17.000

    is. Yeah. And I I always talk to

    00:14:17.000 –> 00:14:20.000

    the old paralysis by analysis. Right? You could

    00:14:20.000 –> 00:14:22.000

    have that opportunity, but so many people will

    00:14:22.000 –> 00:14:24.000

    go back and they gotta

    00:14:24.000 –> 00:14:26.000

    think and think and think. And then what

    00:14:26.000 –> 00:14:28.000

    happens is they think themselves out of it.

    00:14:28.000 –> 00:14:30.000

    Yeah. This is a great idea because AB

    00:14:30.000 –> 00:14:32.000

    and see, but then that negative thought up

    00:14:32.000 –> 00:14:34.000

    here in our mind says, well, I can’t

    00:14:34.000 –> 00:14:36.000

    do it because I’m this, and I’m that.

    00:14:36.000 –> 00:14:37.000

    And I think so many times what try

    00:14:37.000 –> 00:14:39.000

    to help people with is just just take

    00:14:39.000 –> 00:14:40.000

    action. That’s one of the circuits on the

    00:14:40.000 –> 00:14:43.000

    circuit of success. Take action. Doesn’t mean you

    00:14:43.000 –> 00:14:45.000

    have the whole thing figured out. But if

    00:14:45.000 –> 00:14:46.000

    you trust yourself, again, I’ve said it a

    00:14:46.000 –> 00:14:48.000

    million times, you show up to work every

    00:14:48.000 –> 00:14:49.000

    day.

    00:14:49.000 –> 00:14:51.000

    Good things are probably gonna happen. For sure.

    00:14:51.000 –> 00:14:53.000

    Right? So liking this to baseball. Okay? Because

    00:14:53.000 –> 00:14:56.000

    this happens a lot nowadays, paralysis by analysis.

    00:14:57.000 –> 00:14:58.000

    We have all of this data. We have

    00:14:58.000 –> 00:15:00.000

    all of these analytics.

    00:15:00.000 –> 00:15:02.000

    One of my one of the most important

    00:15:02.000 –> 00:15:05.000

    things I believe for any athlete is trust

    00:15:05.000 –> 00:15:08.000

    your gut. Like, trust you, believe in your

    00:15:08.000 –> 00:15:10.000

    stuff. I don’t care, if this guy can’t

    00:15:10.000 –> 00:15:12.000

    hit this or can’t do that, what do

    00:15:12.000 –> 00:15:14.000

    you do well? Yeah. What is your strength?

    00:15:14.000 –> 00:15:16.000

    And I think that’s one of the biggest

    00:15:16.000 –> 00:15:18.000

    things in any walk of life. Like, what

    00:15:18.000 –> 00:15:19.000

    what is your strength? Do you trust in

    00:15:19.000 –> 00:15:21.000

    what you’re doing? If you trust in what

    00:15:21.000 –> 00:15:22.000

    you’re doing, good things are gonna happen. It

    00:15:22.000 –> 00:15:24.000

    might not be the direct route that you’re

    00:15:24.000 –> 00:15:26.000

    expecting it to happen might not be just

    00:15:26.000 –> 00:15:28.000

    a to b very easy, but you’ll get

    00:15:28.000 –> 00:15:30.000

    there at some point if you believe in

    00:15:30.000 –> 00:15:31.000

    what you’re doing. That’s right. Yeah. A hundred

    00:15:31.000 –> 00:15:33.000

    percent. I’ve I think about

    00:15:33.000 –> 00:15:36.000

    I my first job out of college, I

    00:15:36.000 –> 00:15:38.000

    was there for about, six weeks. I don’t

    00:15:38.000 –> 00:15:39.000

    think I’ve ever told this on the podcast,

    00:15:39.000 –> 00:15:39.000

    but,

    00:15:40.000 –> 00:15:41.000

    I was there for six weeks. I was

    00:15:41.000 –> 00:15:43.000

    in the financial He’s at a different firm.

    00:15:43.000 –> 00:15:45.000

    And I got a call on a Tuesday

    00:15:45.000 –> 00:15:46.000

    night that the guy that I was supposed

    00:15:46.000 –> 00:15:48.000

    to have lunch with the next day, my

    00:15:48.000 –> 00:15:48.000

    mentor,

    00:15:49.000 –> 00:15:51.000

    who I’d never met. Yeah. Tomorrow was the

    00:15:51.000 –> 00:15:53.000

    big day. Right? Here am twenty two years

    00:15:53.000 –> 00:15:55.000

    old. We’re living in this tiny condo in

    00:15:55.000 –> 00:15:57.000

    Saint Louis. My wife’s got an internship at

    00:15:57.000 –> 00:15:58.000

    Barnes.

    00:15:58.000 –> 00:16:00.000

    We had one car, and I’m gonna go

    00:16:00.000 –> 00:16:01.000

    this lunch. I get the call on Tuesday.

    00:16:02.000 –> 00:16:02.000

    He actually,

    00:16:03.000 –> 00:16:05.000

    died by suicide. Oh my god. And,

    00:16:06.000 –> 00:16:08.000

    jumped off a building, actually. And and so

    00:16:08.000 –> 00:16:10.000

    here I am, this twenty two year old

    00:16:10.000 –> 00:16:12.000

    kid, I’m getting ready to go start literally

    00:16:12.000 –> 00:16:13.000

    to knock on doors and try to build

    00:16:13.000 –> 00:16:15.000

    a business and, you know, got acne. I’m

    00:16:15.000 –> 00:16:17.000

    like, I look like I’m twelve. You know,

    00:16:17.000 –> 00:16:18.000

    I’m like, hey, give me your money.

    00:16:19.000 –> 00:16:21.000

    And so I said I’m never gonna be

    00:16:21.000 –> 00:16:24.000

    in financial planning. I’m never gonna do investments.

    00:16:24.000 –> 00:16:25.000

    That’s just not my deal. I actually went

    00:16:25.000 –> 00:16:27.000

    to Bush Stadium. I was gonna the next,

    00:16:27.000 –> 00:16:29.000

    you know, now jump as they lucked at

    00:16:29.000 –> 00:16:30.000

    the time, Mark Lamping. That’s what I thought

    00:16:30.000 –> 00:16:32.000

    I was gonna do. I applied for a

    00:16:32.000 –> 00:16:34.000

    job. They said, we don’t have any jobs,

    00:16:34.000 –> 00:16:36.000

    but not a bartender? I said, yeah. I

    00:16:36.000 –> 00:16:37.000

    know the bartender. They said, we need a

    00:16:37.000 –> 00:16:39.000

    bartender for the game tonight. So if the

    00:16:39.000 –> 00:16:40.000

    old bush that you played in, right, they

    00:16:40.000 –> 00:16:43.000

    had remember the left field at the stadium

    00:16:43.000 –> 00:16:45.000

    club. Yeah. Yeah. How’s the bartender in there?

    00:16:45.000 –> 00:16:47.000

    Long story short, I got another call from

    00:16:47.000 –> 00:16:49.000

    a company that said, come in. Let’s do

    00:16:49.000 –> 00:16:51.000

    an interview. I said, look, I’ll come in

    00:16:51.000 –> 00:16:53.000

    for the practice. I was very upfront. Well,

    00:16:53.000 –> 00:16:55.000

    I spent twelve and a half years there.

    00:16:55.000 –> 00:16:56.000

    Now ten years of visionary, and I’ve done

    00:16:56.000 –> 00:16:59.000

    nothing but investment. That’s good practice. Right. Good

    00:16:59.000 –> 00:17:00.000

    practice. But the point to that is what

    00:17:00.000 –> 00:17:01.000

    what is the point of that story. Right?

    00:17:01.000 –> 00:17:03.000

    Right? But I think the point is is

    00:17:03.000 –> 00:17:04.000

    you never know because what you said, you

    00:17:04.000 –> 00:17:06.000

    never know where it’s gonna go. How you

    00:17:06.000 –> 00:17:07.000

    take it, and then you take it to

    00:17:07.000 –> 00:17:09.000

    the next level by what you put into

    00:17:09.000 –> 00:17:10.000

    it. Gilliland,

    00:17:10.000 –> 00:17:13.000

    like, to your earlier point, a tragic event,

    00:17:13.000 –> 00:17:15.000

    obviously, with with with your mentor,

    00:17:15.000 –> 00:17:16.000

    but

    00:17:16.000 –> 00:17:18.000

    that life is not your life. You know?

    00:17:18.000 –> 00:17:20.000

    Like, there are different things weighing on him

    00:17:20.000 –> 00:17:22.000

    than weighing on you. It’s not necessarily the

    00:17:22.000 –> 00:17:24.000

    industry that you’re in. Don’t care if you

    00:17:24.000 –> 00:17:26.000

    you could be in the happiest industry in

    00:17:26.000 –> 00:17:28.000

    the world or the saddest industry in the

    00:17:28.000 –> 00:17:29.000

    world. You’d be in the happiest industry and

    00:17:29.000 –> 00:17:31.000

    be a sad person. You could be, a

    00:17:31.000 –> 00:17:33.000

    sad industry and be a happy person. It’s

    00:17:33.000 –> 00:17:35.000

    your mindset. It’s the way that that you

    00:17:35.000 –> 00:17:37.000

    go about it, and you just gotta be

    00:17:37.000 –> 00:17:38.000

    ready for when that one pops up. But

    00:17:38.000 –> 00:17:40.000

    that is like, I’m thinking about the conversation

    00:17:40.000 –> 00:17:42.000

    that you had. It was marked lamping at

    00:17:42.000 –> 00:17:44.000

    the time. Yeah. So and who runs the

    00:17:44.000 –> 00:17:46.000

    jaguars now. Right? So Oh, I think that’s

    00:17:46.000 –> 00:17:49.000

    right. I I I’m just picturing. It’s like,

    00:17:49.000 –> 00:17:51.000

    I’m interested in this job. No, but bartending.

    00:17:51.000 –> 00:17:54.000

    Yeah. Like, that’s, like, what what a drastic?

    00:17:54.000 –> 00:17:55.000

    What just happened? Let’s see if this kid

    00:17:55.000 –> 00:17:57.000

    will do that. Yeah. He will. Yeah. But

    00:17:57.000 –> 00:18:00.000

    that’s one of the things too. Like, in

    00:18:00.000 –> 00:18:01.000

    and this is a big thing in the

    00:18:01.000 –> 00:18:04.000

    radio industry. If someone asks you, hey, can

    00:18:04.000 –> 00:18:07.000

    you do x, y, or z. Yeah. Yeah.

    00:18:07.000 –> 00:18:09.000

    Yes. I can. I can do that. And

    00:18:09.000 –> 00:18:11.000

    you can dig in, you figure it out.

    00:18:11.000 –> 00:18:13.000

    It can you interview so and so? You

    00:18:13.000 –> 00:18:14.000

    might be a young producer

    00:18:15.000 –> 00:18:17.000

    Yeah. I can do that. That’s a chance.

    00:18:17.000 –> 00:18:19.000

    Like, that is an opportunity. You might be

    00:18:19.000 –> 00:18:21.000

    scared to death. Nobody knows what you’re feeling.

    00:18:21.000 –> 00:18:23.000

    Nobody knows what you’re thinking as you’re going

    00:18:23.000 –> 00:18:25.000

    through it. Take the opportunity. The answer is

    00:18:25.000 –> 00:18:27.000

    yes. Can you do it? Yes. I’ll figure

    00:18:27.000 –> 00:18:29.000

    it out. Yeah. Well, Danny Max said in

    00:18:29.000 –> 00:18:31.000

    this podcast. He said he started with he

    00:18:31.000 –> 00:18:32.000

    was running tapes or whatever they called it

    00:18:32.000 –> 00:18:33.000

    back in. Right? He’s like, literally, it’d be

    00:18:33.000 –> 00:18:35.000

    on a cart. I’d run him from one

    00:18:35.000 –> 00:18:36.000

    room to the other so the guys could

    00:18:36.000 –> 00:18:38.000

    talk about on the air. Yes.

    00:18:40.000 –> 00:18:43.000

    Cut up tape. And Yeah. It’s crazy. So,

    00:18:44.000 –> 00:18:46.000

    how did you how do how do you

    00:18:46.000 –> 00:18:47.000

    draw up on your playing career?

    00:18:48.000 –> 00:18:50.000

    Now being an announcer. Do you think back

    00:18:50.000 –> 00:18:51.000

    to your playing days? Like, does that play

    00:18:51.000 –> 00:18:53.000

    a role in the in the booth? Yeah.

    00:18:53.000 –> 00:18:54.000

    It does. I I think back to more

    00:18:54.000 –> 00:18:57.000

    so, like, than referencing my career, which is

    00:18:57.000 –> 00:18:58.000

    lack luster. Like, I’m actually gonna go back.

    00:18:58.000 –> 00:19:00.000

    Serious champ, darn right. I’m gonna have you

    00:19:00.000 –> 00:19:02.000

    say that a few more times as we

    00:19:02.000 –> 00:19:03.000

    go through this. No. More so I think

    00:19:03.000 –> 00:19:05.000

    about all, I think about emotions. I think

    00:19:05.000 –> 00:19:07.000

    about the emotions of what a player is

    00:19:07.000 –> 00:19:09.000

    going through at a given time because it

    00:19:09.000 –> 00:19:11.000

    is very easy to sit where we sit,

    00:19:11.000 –> 00:19:13.000

    you’re high up, and you’re you’re watching on

    00:19:13.000 –> 00:19:15.000

    a screen, you see the field in front

    00:19:15.000 –> 00:19:17.000

    of you, game looks easy. Like, it looks

    00:19:17.000 –> 00:19:19.000

    really easy when you’re watching at home, you’re

    00:19:19.000 –> 00:19:22.000

    a couple of cold beers. Like, why didn’t

    00:19:22.000 –> 00:19:24.000

    he hit that ball down the middle that

    00:19:24.000 –> 00:19:26.000

    I realized I’ve I’ve stood in that batter’s

    00:19:26.000 –> 00:19:28.000

    box. I’ve been on that amount. I’ve done

    00:19:28.000 –> 00:19:30.000

    it during the regular season. I’ve done it

    00:19:30.000 –> 00:19:31.000

    in the post season. I’ve done it in

    00:19:31.000 –> 00:19:34.000

    the world series. It is a different perspective

    00:19:34.000 –> 00:19:36.000

    when you’re actually going through it and things

    00:19:36.000 –> 00:19:37.000

    aren’t that easy. So that’s one of the

    00:19:37.000 –> 00:19:39.000

    things that I really try to remember

    00:19:40.000 –> 00:19:41.000

    when I’m in the booth and I’m doing

    00:19:41.000 –> 00:19:44.000

    games. It’s not that easy. So

    00:19:45.000 –> 00:19:48.000

    I’m not gonna also lie to somebody when

    00:19:48.000 –> 00:19:49.000

    you’re watching the game. I’m not gonna spit

    00:19:49.000 –> 00:19:51.000

    on you and tell you it’s raining. Right.

    00:19:51.000 –> 00:19:53.000

    When something is bad, it’s bad. But I’ll

    00:19:53.000 –> 00:19:55.000

    frame it in a way where, hey, nine

    00:19:55.000 –> 00:19:57.000

    times out of ten, he’s gonna make that

    00:19:57.000 –> 00:19:58.000

    play. Yeah. Because I believe that. Yeah. You

    00:19:58.000 –> 00:20:00.000

    know, I I believe that the the good

    00:20:00.000 –> 00:20:03.000

    things are gonna outweigh the bad things you

    00:20:03.000 –> 00:20:05.000

    have to mention the bad things. I talked

    00:20:05.000 –> 00:20:06.000

    about the bad season that the cardinals had.

    00:20:06.000 –> 00:20:08.000

    Twenty games under five hundred. It’s hard to

    00:20:08.000 –> 00:20:10.000

    sugar coat that. Right? But also have to

    00:20:10.000 –> 00:20:12.000

    believe in the fact that you didn’t have

    00:20:12.000 –> 00:20:13.000

    a losing season,

    00:20:14.000 –> 00:20:16.000

    since o seven before that. We’re very spoiled.

    00:20:16.000 –> 00:20:17.000

    Yeah. And you know that good things are

    00:20:17.000 –> 00:20:20.000

    gonna be on the horizon also, but Yeah.

    00:20:20.000 –> 00:20:22.000

    I I always go back to being in

    00:20:22.000 –> 00:20:24.000

    those shoes, what it’s like. And then the

    00:20:24.000 –> 00:20:25.000

    other thing that I lean on a lot

    00:20:25.000 –> 00:20:27.000

    is the preparation. I know what the preparation

    00:20:27.000 –> 00:20:29.000

    was like as a player. I know how

    00:20:29.000 –> 00:20:32.000

    I would dig in and learn about these

    00:20:32.000 –> 00:20:34.000

    hitters. Now there’s far more information now than

    00:20:34.000 –> 00:20:36.000

    there was when I was playing. And maybe

    00:20:36.000 –> 00:20:38.000

    too much information for some guys. I think

    00:20:38.000 –> 00:20:40.000

    that’s one of the biggest challenges is how

    00:20:40.000 –> 00:20:41.000

    to spoon feed some of these players the

    00:20:41.000 –> 00:20:44.000

    information that they need without giving them the

    00:20:44.000 –> 00:20:46.000

    quote unquote analytics because Some guys can’t really

    00:20:46.000 –> 00:20:48.000

    handle the numbers of it but need the

    00:20:48.000 –> 00:20:49.000

    information.

    00:20:49.000 –> 00:20:51.000

    But I I think about that. And a

    00:20:51.000 –> 00:20:52.000

    lot of times maybe you’ll hear me during

    00:20:52.000 –> 00:20:53.000

    a broadcast

    00:20:54.000 –> 00:20:55.000

    thinking ahead. Say, hey,

    00:20:56.000 –> 00:20:58.000

    if if in this spot, I would go

    00:20:58.000 –> 00:21:00.000

    with this slider down the way right here.

    00:21:00.000 –> 00:21:02.000

    Well, I’ve scouted him just like the pitcher

    00:21:02.000 –> 00:21:04.000

    scouted him. I scout the other teams, tendencies,

    00:21:04.000 –> 00:21:06.000

    and all that stuff. So ahead of time,

    00:21:06.000 –> 00:21:08.000

    I I feel like I know what direction

    00:21:08.000 –> 00:21:10.000

    they should be going in. Now that So

    00:21:10.000 –> 00:21:12.000

    you watch film as, I mean Yeah. Yeah.

    00:21:12.000 –> 00:21:15.000

    I watch video breakdown, scouting reports, all that

    00:21:15.000 –> 00:21:18.000

    fun stuff before games. I nerd out with

    00:21:18.000 –> 00:21:19.000

    it now, Brad. Like, this is what you

    00:21:19.000 –> 00:21:21.000

    do in your hotel room? I do. I

    00:21:21.000 –> 00:21:23.000

    guess they’re on the Brad, and I’m

    00:21:23.000 –> 00:21:26.000

    digging into video and watching, you know, hitters

    00:21:26.000 –> 00:21:27.000

    against the left. Do you have, like, the

    00:21:27.000 –> 00:21:28.000

    iPad that same when the players are watching

    00:21:28.000 –> 00:21:30.000

    the same I don’t get their good proprietary

    00:21:31.000 –> 00:21:32.000

    information. I have to dig in and find

    00:21:32.000 –> 00:21:34.000

    my own. I should really call in some

    00:21:34.000 –> 00:21:35.000

    favors and get good stuff.

    00:21:36.000 –> 00:21:39.000

    The broadcast. All the search engine stuff. But,

    00:21:39.000 –> 00:21:41.000

    no, it it really is. It’s fun. And

    00:21:41.000 –> 00:21:44.000

    it’s it’s like anything else. Say, I I

    00:21:44.000 –> 00:21:45.000

    dig in and do this thing because I

    00:21:45.000 –> 00:21:48.000

    wanna inform the viewer. Yep. And I want

    00:21:48.000 –> 00:21:51.000

    to be right. Like, there’s a pride in

    00:21:51.000 –> 00:21:54.000

    I’m not just saying stuff to say stuff,

    00:21:54.000 –> 00:21:56.000

    but there’s also the humbling nature of baseball’s

    00:21:56.000 –> 00:21:59.000

    ever changing. Yeah. And somebody’s thought process is

    00:21:59.000 –> 00:22:01.000

    totally different. I might know from my and

    00:22:01.000 –> 00:22:03.000

    this goes back to trusting yourself. I might

    00:22:03.000 –> 00:22:05.000

    know from my research that I did in

    00:22:05.000 –> 00:22:06.000

    my hotel room in Milwaukee,

    00:22:07.000 –> 00:22:09.000

    sitting there that o two

    00:22:09.000 –> 00:22:11.000

    slider down in a way. That is the

    00:22:11.000 –> 00:22:14.000

    best pitch for Gilliland Thompson. He’ll miss it

    00:22:14.000 –> 00:22:16.000

    by a mile. I don’t know what the

    00:22:16.000 –> 00:22:18.000

    guy on the mound feels when he grips

    00:22:18.000 –> 00:22:19.000

    his tighter. Yeah. There are times where a

    00:22:19.000 –> 00:22:21.000

    pitch in your hand feels amazing. There are

    00:22:21.000 –> 00:22:23.000

    times where even if you know in your

    00:22:23.000 –> 00:22:24.000

    head it’s a right pitch, you grip the

    00:22:24.000 –> 00:22:26.000

    baseball. I said, this Gilliland then you switch

    00:22:26.000 –> 00:22:27.000

    it to another grip, you say, this is

    00:22:27.000 –> 00:22:29.000

    the pitch I want. Let’s go with this

    00:22:29.000 –> 00:22:31.000

    one. So, like, that’s where, like, the human

    00:22:31.000 –> 00:22:33.000

    element really plays in the game of base

    00:22:33.000 –> 00:22:35.000

    one. I love that. Well, and and also

    00:22:35.000 –> 00:22:37.000

    you don’t know what he did last night.

    00:22:37.000 –> 00:22:38.000

    You don’t know if he got an argument

    00:22:38.000 –> 00:22:41.000

    with his spouse, you know, three hours before

    00:22:41.000 –> 00:22:43.000

    the game. Right? There’s so much emotion So

    00:22:43.000 –> 00:22:45.000

    for you, how much of it playing you’re

    00:22:45.000 –> 00:22:47.000

    playing days? How much of it was physical

    00:22:47.000 –> 00:22:50.000

    versus, you know, emotional or psychological I I

    00:22:50.000 –> 00:22:52.000

    think it’s a good balance. The the physical

    00:22:52.000 –> 00:22:54.000

    part of it during the season, at least

    00:22:54.000 –> 00:22:57.000

    for me, was maintenance. That was you maintain

    00:22:57.000 –> 00:22:59.000

    the arm care. You maintain all of the

    00:22:59.000 –> 00:23:01.000

    stuff that you worked hard in the winter

    00:23:01.000 –> 00:23:02.000

    to grow. Like,

    00:23:02.000 –> 00:23:05.000

    that was the growing part of it. But

    00:23:05.000 –> 00:23:07.000

    playing a big league season, a hundred and

    00:23:07.000 –> 00:23:08.000

    sixty two games in a hundred and eighty

    00:23:08.000 –> 00:23:10.000

    something days, like, it’s a lot. It is

    00:23:10.000 –> 00:23:13.000

    a rigorous thing. So that’s where the mental

    00:23:13.000 –> 00:23:14.000

    part it comes in. And I did this

    00:23:14.000 –> 00:23:16.000

    at mainly as a bullpen guy. I started

    00:23:16.000 –> 00:23:18.000

    a bit in my career too, but mainly

    00:23:18.000 –> 00:23:20.000

    as a bullpen guy, everyday players that have

    00:23:20.000 –> 00:23:22.000

    to answer the bell every day, That’s a

    00:23:22.000 –> 00:23:25.000

    different animal. You go over four, like, three

    00:23:25.000 –> 00:23:27.000

    days in a row Yeah. And still being

    00:23:27.000 –> 00:23:28.000

    able to put in the work, and that’s

    00:23:28.000 –> 00:23:30.000

    where having a routine, and and Brett, I

    00:23:30.000 –> 00:23:31.000

    know you’re huge on routine

    00:23:32.000 –> 00:23:34.000

    and just having something that you could rely

    00:23:34.000 –> 00:23:36.000

    on day in and day out. To me,

    00:23:36.000 –> 00:23:37.000

    that’s the biggest thing. You put in the

    00:23:37.000 –> 00:23:40.000

    work. You do during the season and the

    00:23:40.000 –> 00:23:43.000

    off season. You do what you know

    00:23:43.000 –> 00:23:45.000

    has made you successful in the past. And

    00:23:45.000 –> 00:23:47.000

    even if you don’t get the results, you

    00:23:47.000 –> 00:23:48.000

    yourself in the mirror at the end of

    00:23:48.000 –> 00:23:50.000

    the night and say, hey, I did everything

    00:23:50.000 –> 00:23:51.000

    that I could. I’m gonna do it again

    00:23:51.000 –> 00:23:53.000

    tomorrow. So being able to answer the bell

    00:23:53.000 –> 00:23:55.000

    and being able to be consistent in the

    00:23:55.000 –> 00:23:57.000

    game of ball. That’s the hardest thing. Yeah.

    00:23:57.000 –> 00:23:59.000

    Like, it stinks to be the guy that

    00:23:59.000 –> 00:24:02.000

    is standing there on the mound at wrigley

    00:24:02.000 –> 00:24:04.000

    as they start playing that go cubs go

    00:24:04.000 –> 00:24:06.000

    song. You know what I walk you off.

    00:24:06.000 –> 00:24:08.000

    Oh, yeah. That sucks. That’s a bad feeling.

    00:24:09.000 –> 00:24:10.000

    You gotta be ready the next day. Sort

    00:24:10.000 –> 00:24:12.000

    of the next yeah. That next opportunity might

    00:24:12.000 –> 00:24:15.000

    be there in often times. Managers just like

    00:24:15.000 –> 00:24:18.000

    a any manager in any business will likely

    00:24:18.000 –> 00:24:20.000

    put you right back into that situation again

    00:24:20.000 –> 00:24:22.000

    to see how you react to it. Are

    00:24:22.000 –> 00:24:24.000

    you ready for? And I always wanted to

    00:24:24.000 –> 00:24:26.000

    be ready. My ID is kicking in. So

    00:24:26.000 –> 00:24:28.000

    my I’m bouncing between your playing guys in

    00:24:28.000 –> 00:24:29.000

    your fave too. Okay. Good.

    00:24:30.000 –> 00:24:31.000

    I made me think you told me a

    00:24:31.000 –> 00:24:33.000

    story one time. I thought it was hilarious.

    00:24:33.000 –> 00:24:34.000

    Your Scott Rolling story. I think you probably

    00:24:34.000 –> 00:24:36.000

    know where I’m going. There’s a lot of

    00:24:36.000 –> 00:24:37.000

    Scott Rolling stories and you were fortunate enough

    00:24:37.000 –> 00:24:38.000

    I think to go to the hall of

    00:24:38.000 –> 00:24:40.000

    fame thing. I didn’t go to Oh, you

    00:24:40.000 –> 00:24:42.000

    did. I was working, working the games. But

    00:24:42.000 –> 00:24:43.000

    I know what you’re talking

    00:24:44.000 –> 00:24:46.000

    about. Yeah. Well, I let’s be honest. I

    00:24:46.000 –> 00:24:48.000

    helped Scott get Paul of Fame. All those

    00:24:48.000 –> 00:24:50.000

    rockets that I gave up down the line

    00:24:50.000 –> 00:24:52.000

    that he made these high life plays on.

    00:24:52.000 –> 00:24:54.000

    No. It was an absolute honor to Brett

    00:24:54.000 –> 00:24:57.000

    teammates with Scott rolling. And when I when

    00:24:57.000 –> 00:24:58.000

    I got called up to the big leagues,

    00:24:58.000 –> 00:25:00.000

    it was two thousand five. It was a

    00:25:00.000 –> 00:25:01.000

    little over a month, I think, end of

    00:25:01.000 –> 00:25:03.000

    the season. And I still remember

    00:25:03.000 –> 00:25:05.000

    walking in

    00:25:05.000 –> 00:25:07.000

    Bush Stadium. And it was, you know, bush

    00:25:07.000 –> 00:25:10.000

    to older stadium. I remember the doors opening

    00:25:10.000 –> 00:25:12.000

    like it’s a movie scene Albert Poolholz is

    00:25:12.000 –> 00:25:16.000

    walking this way. Matt Morris, Scott Rolling, Reggie

    00:25:16.000 –> 00:25:19.000

    Sanders, like, guys just like legends. Yes.

    00:25:20.000 –> 00:25:21.000

    I mean, it was it was I was

    00:25:21.000 –> 00:25:23.000

    like a kid. I was like a little

    00:25:23.000 –> 00:25:25.000

    literally like a kid. Twenty three years old,

    00:25:25.000 –> 00:25:28.000

    baby face. They they barely let me in

    00:25:28.000 –> 00:25:30.000

    the stadium. They had get somebody come in.

    00:25:30.000 –> 00:25:31.000

    Nobody the hell is this? Yeah. Nobody believe

    00:25:31.000 –> 00:25:33.000

    that I actually played. They laughed at me.

    00:25:33.000 –> 00:25:33.000

    But,

    00:25:34.000 –> 00:25:36.000

    the Scott Rolling story is when I did

    00:25:36.000 –> 00:25:39.000

    make my major league debut, you. It was

    00:25:39.000 –> 00:25:41.000

    Mother’s Day two thousand five. And I remember

    00:25:41.000 –> 00:25:43.000

    jogging in from the bullpen. And I think

    00:25:43.000 –> 00:25:45.000

    I made the mistake of looking around, even

    00:25:45.000 –> 00:25:47.000

    though they say you should soak up the

    00:25:47.000 –> 00:25:49.000

    moment. Sometimes maybe should be laser focused. I

    00:25:49.000 –> 00:25:50.000

    don’t know. But I I did this one.

    00:25:50.000 –> 00:25:53.000

    I started looking around. Oh my god. I

    00:25:53.000 –> 00:25:53.000

    mean,

    00:25:55.000 –> 00:25:57.000

    and surrounding you too. You know, the the

    00:25:57.000 –> 00:25:59.000

    difference in the stadium, it was Gilliland it

    00:25:59.000 –> 00:26:01.000

    was all the way around you. And I

    00:26:01.000 –> 00:26:03.000

    get in, I throw my warm up pitches,

    00:26:04.000 –> 00:26:06.000

    last pitch I throw to it was yachty.

    00:26:07.000 –> 00:26:08.000

    Throw yachty. He throws it down. They throw

    00:26:08.000 –> 00:26:10.000

    it around the horn. Yeah. And your third

    00:26:10.000 –> 00:26:12.000

    baseman comes creeping in. He’s getting the last

    00:26:12.000 –> 00:26:15.000

    guy to receive the ball. Third baseman, obviously,

    00:26:15.000 –> 00:26:16.000

    the hall of famer Scott rolling.

    00:26:17.000 –> 00:26:18.000

    He has the ball. He’s holding in his

    00:26:18.000 –> 00:26:20.000

    hand. He looks at me. He looks around

    00:26:20.000 –> 00:26:22.000

    like I did earlier.

    00:26:22.000 –> 00:26:24.000

    He’s like, Hey, your parents make it in

    00:26:24.000 –> 00:26:26.000

    town? I go, no. They’re not here yet,

    00:26:26.000 –> 00:26:27.000

    mister Rolling. They’re be here next week. I

    00:26:27.000 –> 00:26:29.000

    think I I think I missed it rolling

    00:26:29.000 –> 00:26:31.000

    him. He goes, yeah. A lot of people

    00:26:31.000 –> 00:26:33.000

    here. Well, good luck. And he flicked his

    00:26:33.000 –> 00:26:36.000

    face off. It was like, okay. Okay, mister

    00:26:36.000 –> 00:26:38.000

    Rolling. Sorry. It was as awesome. Good luck,

    00:26:38.000 –> 00:26:40.000

    kid. Yeah. Have fun. Let’s see what you

    00:26:40.000 –> 00:26:41.000

    do with it was

    00:26:42.000 –> 00:26:42.000

    it was

    00:26:43.000 –> 00:26:45.000

    a really fun experience, obviously, to make a

    00:26:45.000 –> 00:26:47.000

    majorly debut. So memorable with that. And it’s

    00:26:47.000 –> 00:26:48.000

    also,

    00:26:49.000 –> 00:26:50.000

    really nice to know you have a safety

    00:26:50.000 –> 00:26:52.000

    net like that over at third base where

    00:26:52.000 –> 00:26:55.000

    anything that you hit that way, you never

    00:26:55.000 –> 00:26:56.000

    had to look at the left side of

    00:26:56.000 –> 00:26:58.000

    the field. Yeah. Because Hammer, David, Xstein, was

    00:26:58.000 –> 00:26:58.000

    gonna pick it

    00:26:59.000 –> 00:27:00.000

    up, and you were gonna be good to

    00:27:00.000 –> 00:27:01.000

    go. And on the right side, you got

    00:27:01.000 –> 00:27:02.000

    pool holes at first. Yeah. You were gonna

    00:27:02.000 –> 00:27:05.000

    be good to go. Second basement was We

    00:27:05.000 –> 00:27:07.000

    it bounced around that year. Hey. I had,

    00:27:07.000 –> 00:27:09.000

    I think I had some, what, belly yard

    00:27:09.000 –> 00:27:12.000

    late no. The belly yard late no six.

    00:27:12.000 –> 00:27:13.000

    Gritzelonic

    00:27:13.000 –> 00:27:15.000

    was there in two thousand and five.

    00:27:15.000 –> 00:27:17.000

    So bouncing around a little bit on that

    00:27:17.000 –> 00:27:18.000

    side of the infield. What did what did

    00:27:18.000 –> 00:27:20.000

    it seem though? At Jim Edmonds in center

    00:27:20.000 –> 00:27:22.000

    field, like, just hit it. Go ahead and

    00:27:22.000 –> 00:27:23.000

    hit it. Try it. Just go over to

    00:27:23.000 –> 00:27:26.000

    anybody. Yeah. Don’t walk anybody. You’d be good.

    00:27:26.000 –> 00:27:28.000

    So how do you prepare for a game

    00:27:28.000 –> 00:27:30.000

    now? Like, what’s that like for you. Yeah.

    00:27:30.000 –> 00:27:31.000

    A lot of it is, like, we were

    00:27:31.000 –> 00:27:34.000

    talking about before is one of my first

    00:27:34.000 –> 00:27:36.000

    things that I do is I prepare, like,

    00:27:36.000 –> 00:27:38.000

    I was pitching against the opposing line. So

    00:27:38.000 –> 00:27:40.000

    I’ll dig in. I’ll I’ll look at the

    00:27:40.000 –> 00:27:40.000

    tendencies

    00:27:41.000 –> 00:27:42.000

    and all of that stuff. I’ll look at

    00:27:42.000 –> 00:27:43.000

    their last couple of weeks of what they’ve

    00:27:43.000 –> 00:27:44.000

    done and,

    00:27:45.000 –> 00:27:47.000

    all the heat zones all all that good

    00:27:47.000 –> 00:27:49.000

    stuff, then you’re obviously looking at your starters

    00:27:49.000 –> 00:27:51.000

    arsenal for the day.

    00:27:51.000 –> 00:27:54.000

    But, I’ll dig into Bullpens who’s been who’s

    00:27:54.000 –> 00:27:56.000

    throwing a lot late who’s likely gonna be

    00:27:56.000 –> 00:27:59.000

    down, try to manage my way through games

    00:27:59.000 –> 00:28:01.000

    like a manager would. Turns out I don’t

    00:28:01.000 –> 00:28:03.000

    make some of the same moves as other

    00:28:03.000 –> 00:28:04.000

    managers because I’m not I don’t think as

    00:28:04.000 –> 00:28:06.000

    fast. As some of these guys do.

    00:28:07.000 –> 00:28:09.000

    But that’s that’s part of the preparation. Just

    00:28:09.000 –> 00:28:12.000

    watching. And it’s it’s a lot easier

    00:28:12.000 –> 00:28:14.000

    doing the games the more you do. So

    00:28:15.000 –> 00:28:16.000

    the the reps that I got this past

    00:28:16.000 –> 00:28:19.000

    year, it was it was easier to do

    00:28:19.000 –> 00:28:21.000

    the job because you’re around these guys every

    00:28:21.000 –> 00:28:23.000

    day. You’re watching them every day. When you’re

    00:28:23.000 –> 00:28:24.000

    in and out, it makes it a little

    00:28:24.000 –> 00:28:25.000

    bit more difficult. You feel like not that

    00:28:25.000 –> 00:28:27.000

    you’re not watching at home, but it’s different.

    00:28:27.000 –> 00:28:28.000

    When you get your family running around, you’re

    00:28:28.000 –> 00:28:31.000

    cooking dinner, and like everybody watching games, you

    00:28:31.000 –> 00:28:34.000

    miss certain parts of it, but the repetition

    00:28:34.000 –> 00:28:36.000

    part of it just makes it big. And

    00:28:36.000 –> 00:28:38.000

    and that’s one of the other things. I’m

    00:28:38.000 –> 00:28:40.000

    around, I wanna be around the players. They’re

    00:28:40.000 –> 00:28:42.000

    the story. Like, what you’re it’s not about

    00:28:42.000 –> 00:28:43.000

    me. It’s not about what I did. It’s

    00:28:43.000 –> 00:28:46.000

    not about chipping eyes banter and forth, it’s

    00:28:46.000 –> 00:28:47.000

    about what are these guys doing? What are

    00:28:47.000 –> 00:28:49.000

    they going through? What are they working on?

    00:28:49.000 –> 00:28:51.000

    And that is a lot of the preparation

    00:28:51.000 –> 00:28:53.000

    is in being around these guys and getting

    00:28:53.000 –> 00:28:55.000

    that information. And I think too, that prep

    00:28:55.000 –> 00:28:57.000

    shows. And, obviously, you love what you do.

    00:28:57.000 –> 00:28:59.000

    And I think I know about you the

    00:28:59.000 –> 00:29:00.000

    same thing. You take lots of notes, you

    00:29:00.000 –> 00:29:01.000

    prepare.

    00:29:01.000 –> 00:29:03.000

    That’s important. And that comes across in the

    00:29:03.000 –> 00:29:05.000

    microphone. Too. Right? But I I talked to

    00:29:05.000 –> 00:29:07.000

    Chip Carey. He was on the podcast, not

    00:29:07.000 –> 00:29:09.000

    to keep name dropping podcast guest, but, he

    00:29:09.000 –> 00:29:10.000

    said you were one of the biggest

    00:29:11.000 –> 00:29:13.000

    helper. Like, biggest helps for him to embrace

    00:29:13.000 –> 00:29:15.000

    being in the Saint Louis cardinals. Right? You

    00:29:15.000 –> 00:29:16.000

    got a new guy. You’re replacing a guy

    00:29:16.000 –> 00:29:18.000

    that’s twenty four years everybody loved.

    00:29:19.000 –> 00:29:20.000

    That was tough, but he said that about

    00:29:20.000 –> 00:29:22.000

    you. So what was that relationship like for

    00:29:22.000 –> 00:29:24.000

    you and Chip? And then I came into

    00:29:24.000 –> 00:29:25.000

    the booth with you, at spring training this

    00:29:27.000 –> 00:29:28.000

    year. It would have been nice to know

    00:29:28.000 –> 00:29:30.000

    that he’s, like, six six. Oh, he’s enormous.

    00:29:30.000 –> 00:29:32.000

    I had no idea. He stood up. I’m,

    00:29:32.000 –> 00:29:33.000

    like, oh, I feel like I’m hanging out

    00:29:33.000 –> 00:29:35.000

    with Fredberg. Yes, dude. Yeah. Except her. Chip

    00:29:35.000 –> 00:29:36.000

    talks a lot more. Exactly.

    00:29:37.000 –> 00:29:39.000

    So what’s that like for you, you guys’

    00:29:39.000 –> 00:29:40.000

    relationship? Yeah.

    00:29:40.000 –> 00:29:43.000

    It it was really amazing how quickly

    00:29:44.000 –> 00:29:46.000

    things click. Like, between him and I, and

    00:29:46.000 –> 00:29:48.000

    I, hopefully, that’s something that really comes out

    00:29:48.000 –> 00:29:49.000

    on air,

    00:29:50.000 –> 00:29:52.000

    really close, really fast. Now had the good

    00:29:52.000 –> 00:29:52.000

    opportunity

    00:29:53.000 –> 00:29:55.000

    to meet Chip over the years last couple

    00:29:55.000 –> 00:29:56.000

    of times. Okay.

    00:29:56.000 –> 00:29:58.000

    And you know how close I am with

    00:29:58.000 –> 00:30:00.000

    with Danny Mack, love him to death. And

    00:30:00.000 –> 00:30:02.000

    Dan was one of my biggest advocates

    00:30:02.000 –> 00:30:05.000

    of doing more games and helping me and

    00:30:05.000 –> 00:30:05.000

    really

    00:30:06.000 –> 00:30:08.000

    really mentored me through through a lot of

    00:30:08.000 –> 00:30:09.000

    things. And I know that there are gonna

    00:30:09.000 –> 00:30:10.000

    be a lot of big things come for

    00:30:10.000 –> 00:30:12.000

    Danny Mac as well, but they made the

    00:30:12.000 –> 00:30:14.000

    change, and I don’t think that you could

    00:30:14.000 –> 00:30:16.000

    have picked anybody better than than Chip Carey.

    00:30:16.000 –> 00:30:17.000

    If you were gonna make that change,

    00:30:18.000 –> 00:30:18.000

    the personality

    00:30:19.000 –> 00:30:22.000

    is fantastic, his energy, his love of life.

    00:30:22.000 –> 00:30:24.000

    And, like, that’s easy to feed off of.

    00:30:24.000 –> 00:30:25.000

    Right. So when you have,

    00:30:25.000 –> 00:30:27.000

    couple of guys that have that sort of

    00:30:27.000 –> 00:30:30.000

    energy. I don’t care if you’re down ten,

    00:30:30.000 –> 00:30:31.000

    nothing in the first inning.

    00:30:32.000 –> 00:30:34.000

    You’re a fan. Do you wanna listen to

    00:30:34.000 –> 00:30:36.000

    a couple of guys just beating a dead

    00:30:36.000 –> 00:30:38.000

    horse early on and negative and down in

    00:30:38.000 –> 00:30:40.000

    the dumps? No. Like, at least I don’t.

    00:30:40.000 –> 00:30:42.000

    I and maybe some some fans do. And

    00:30:42.000 –> 00:30:44.000

    I do get that I get the pushback

    00:30:44.000 –> 00:30:46.000

    of you’re too positive. You don’t say anything

    00:30:46.000 –> 00:30:49.000

    Brad, like, maybe maybe to a certain extent.

    00:30:51.000 –> 00:30:53.000

    But I’d rather just be happy too instead

    00:30:53.000 –> 00:30:55.000

    of and again, I’ll talk about the bad

    00:30:55.000 –> 00:30:58.000

    things that are there. I’ll spin them positive

    00:30:58.000 –> 00:31:00.000

    somehow or another because I want this to

    00:31:00.000 –> 00:31:02.000

    be entertaining. I don’t want you to tune

    00:31:02.000 –> 00:31:04.000

    into a ball game. It’s down. You’re down

    00:31:04.000 –> 00:31:06.000

    five runs and you just go wanna watch

    00:31:06.000 –> 00:31:08.000

    jeopardy. Don’t forget that. Yeah. Stay here. Yeah.

    00:31:08.000 –> 00:31:10.000

    We’ll have some fun. These guys are gonna

    00:31:10.000 –> 00:31:12.000

    put on a show for you and let’s

    00:31:12.000 –> 00:31:14.000

    entertain like at the end of the day,

    00:31:14.000 –> 00:31:17.000

    it’s still an entertainment business. Like I mentioned,

    00:31:17.000 –> 00:31:20.000

    the players, the coach, that’s your product. That’s

    00:31:20.000 –> 00:31:22.000

    what we’re watching and that’s what we’re propping

    00:31:22.000 –> 00:31:23.000

    up. But our job in between all of

    00:31:23.000 –> 00:31:26.000

    that is keep you engaged. Keep you loving

    00:31:26.000 –> 00:31:29.000

    the game. Keep you love the cardinals wanting

    00:31:29.000 –> 00:31:31.000

    to come back, and I wanna build that

    00:31:31.000 –> 00:31:34.000

    relationship. One of the biggest, like, compliments that

    00:31:34.000 –> 00:31:36.000

    I can get is when I meet people,

    00:31:36.000 –> 00:31:39.000

    said, man, I I love listening to you

    00:31:39.000 –> 00:31:40.000

    guys. I would just love to have a

    00:31:40.000 –> 00:31:42.000

    beer with you. Like, I wanna build that

    00:31:42.000 –> 00:31:44.000

    relationship where I’m, like, part of your

    00:31:44.000 –> 00:31:46.000

    your evening. Well, you’re in everybody’s house. Every

    00:31:46.000 –> 00:31:48.000

    night is creepy. You hit really creepy. When

    00:31:48.000 –> 00:31:50.000

    I when I talk to kids, I say,

    00:31:50.000 –> 00:31:51.000

    Hey, I’m the voice that puts you to

    00:31:51.000 –> 00:31:53.000

    bed Yeah. Like That’s not real. I mean,

    00:31:53.000 –> 00:31:55.000

    that’s what Mike Shannon was. Right? It’s it’s

    00:31:58.000 –> 00:31:59.000

    it’s fun to be part of such a

    00:31:59.000 –> 00:32:01.000

    a legacy line that. And so that we

    00:32:01.000 –> 00:32:03.000

    have so many great people that work around

    00:32:03.000 –> 00:32:05.000

    it. You look at the the radio side

    00:32:05.000 –> 00:32:08.000

    of of things with John rooney and Ricky

    00:32:08.000 –> 00:32:10.000

    Horton and Mike Clay warrant. They do such

    00:32:10.000 –> 00:32:12.000

    a fantastic job.

    00:32:12.000 –> 00:32:14.000

    Ship is great to work with. Jim Edmonds

    00:32:15.000 –> 00:32:16.000

    is every time I listen to Jim, I

    00:32:16.000 –> 00:32:18.000

    learn something about baseball. He’s just got an

    00:32:18.000 –> 00:32:19.000

    incredible

    00:32:19.000 –> 00:32:22.000

    baseball mind. The entire crew that works over

    00:32:22.000 –> 00:32:25.000

    there is is is great. Alraboski has helped

    00:32:25.000 –> 00:32:26.000

    me out a ton. I’ve got that’s one

    00:32:26.000 –> 00:32:29.000

    of the biggest things that I’ve been so

    00:32:29.000 –> 00:32:32.000

    pleased with and just honestly really impressed by

    00:32:32.000 –> 00:32:34.000

    is how that whole group is in erased

    00:32:34.000 –> 00:32:37.000

    me. New guy coming in.

    00:32:37.000 –> 00:32:39.000

    It’s a competitive industry. There’s only so many

    00:32:39.000 –> 00:32:41.000

    of these jobs. Right? There’s only so many

    00:32:41.000 –> 00:32:43.000

    reps that are out there. And

    00:32:43.000 –> 00:32:45.000

    you know, specifically talk about analyst

    00:32:45.000 –> 00:32:48.000

    guys, Rick Horton and Alraboski have, like, been

    00:32:48.000 –> 00:32:51.000

    my biggest helpers ever. Yeah. Like, I have

    00:32:51.000 –> 00:32:53.000

    a question about something, I can call them

    00:32:53.000 –> 00:32:55.000

    up. They they help me out. Give me

    00:32:55.000 –> 00:32:57.000

    advice. It’s been Which, how cool is that

    00:32:57.000 –> 00:33:00.000

    to think about their character I mean, that

    00:33:00.000 –> 00:33:02.000

    you’re taking games or reps as you say

    00:33:02.000 –> 00:33:04.000

    away from them. Right? And it’s like, here

    00:33:04.000 –> 00:33:05.000

    they are still helping you. Do you think

    00:33:05.000 –> 00:33:07.000

    that’s go ahead. No. I was gonna say,

    00:33:07.000 –> 00:33:10.000

    I that’s but that’s baseball. Yeah. Like, that

    00:33:10.000 –> 00:33:12.000

    is that is the mindset or at least

    00:33:12.000 –> 00:33:14.000

    the mindset of the great ones is

    00:33:15.000 –> 00:33:17.000

    I am gonna I’m trying to pass this

    00:33:17.000 –> 00:33:19.000

    along. Trying to pass this along. Yes. I

    00:33:19.000 –> 00:33:20.000

    wanna do this as long as I can.

    00:33:20.000 –> 00:33:22.000

    Talking about Friday baseball level. I wanna do

    00:33:22.000 –> 00:33:24.000

    it at the highest level, and I’m trying

    00:33:24.000 –> 00:33:25.000

    to to keep my ab ads, keep my

    00:33:25.000 –> 00:33:28.000

    innings, but I also know that someone helped

    00:33:28.000 –> 00:33:30.000

    me get here. Yeah. And I wanna help

    00:33:30.000 –> 00:33:32.000

    this guy get to that spot. And that

    00:33:32.000 –> 00:33:33.000

    guy is gonna help the next guy. And

    00:33:33.000 –> 00:33:35.000

    that’s something we’ve been so blessed with in

    00:33:35.000 –> 00:33:36.000

    the cardinal organization

    00:33:37.000 –> 00:33:39.000

    is they’ve passed these things down, and you’ve

    00:33:39.000 –> 00:33:41.000

    passed down what it means to be a

    00:33:41.000 –> 00:33:43.000

    cardinal, and and what it means to put

    00:33:43.000 –> 00:33:45.000

    on that jersey, Those things don’t happen if

    00:33:45.000 –> 00:33:47.000

    you don’t have players helping each other. And

    00:33:47.000 –> 00:33:49.000

    that’s actually what I was gonna go with.

    00:33:49.000 –> 00:33:50.000

    Wearing the birds in the bat as a

    00:33:50.000 –> 00:33:53.000

    player. Now wearing, quote unquote, wearing the birds

    00:33:53.000 –> 00:33:54.000

    in the bat as an announcer. You can

    00:33:54.000 –> 00:33:55.000

    work for You can work for a suit.

    00:33:55.000 –> 00:33:57.000

    That’d be a nice suit. Nice shirt. Yeah.

    00:33:57.000 –> 00:33:59.000

    We’ll see if there’s dust that made. Somebody

    00:33:59.000 –> 00:34:00.000

    will be less a custom suit guy. Get

    00:34:00.000 –> 00:34:03.000

    Brad a suit with custom bats on it.

    00:34:04.000 –> 00:34:05.000

    What was I saying? The card organization. So,

    00:34:05.000 –> 00:34:07.000

    obviously, you you don’t know they work for

    00:34:07.000 –> 00:34:09.000

    the cardinals. I think that’s okay to say

    00:34:09.000 –> 00:34:10.000

    that. Right? Yeah. You work for the ballies.

    00:34:10.000 –> 00:34:12.000

    Yeah. You’re employee of ballies. Yeah. But, yeah,

    00:34:12.000 –> 00:34:14.000

    how much does the cardinal organization

    00:34:14.000 –> 00:34:15.000

    run

    00:34:15.000 –> 00:34:16.000

    through

    00:34:16.000 –> 00:34:16.000

    valleys

    00:34:17.000 –> 00:34:18.000

    deep into you guys and all that stuff.

    00:34:18.000 –> 00:34:19.000

    Yeah. I think it’s a partnership.

    00:34:20.000 –> 00:34:20.000

    Obviously,

    00:34:21.000 –> 00:34:22.000

    and I I don’t even know what the

    00:34:22.000 –> 00:34:24.000

    logistics of are, but I believe that the,

    00:34:24.000 –> 00:34:26.000

    you know, Carlos are are in on ownership

    00:34:26.000 –> 00:34:29.000

    of that too. Like, they they bought into

    00:34:29.000 –> 00:34:29.000

    that.

    00:34:30.000 –> 00:34:32.000

    But I I feel like they’re they work

    00:34:32.000 –> 00:34:34.000

    together. Like, that’s kinda how the crew is.

    00:34:34.000 –> 00:34:36.000

    I know that the cardinals have a say

    00:34:36.000 –> 00:34:38.000

    of who is on their airwaves and who’s

    00:34:38.000 –> 00:34:39.000

    talking about their game

    00:34:40.000 –> 00:34:40.000

    and,

    00:34:41.000 –> 00:34:43.000

    I’m I’m so happy that I’ve been able

    00:34:43.000 –> 00:34:45.000

    to carve out a niche and and have

    00:34:45.000 –> 00:34:47.000

    the relationships that I have

    00:34:47.000 –> 00:34:49.000

    with, you know, with people within the organization

    00:34:49.000 –> 00:34:51.000

    not, like, just like I did as a

    00:34:51.000 –> 00:34:53.000

    player. Every time that I’m doing a game

    00:34:53.000 –> 00:34:54.000

    now as a broadcaster,

    00:34:54.000 –> 00:34:56.000

    I’m trying to keep my job. Like, I’m

    00:34:56.000 –> 00:34:58.000

    trying I’m trying to get Like, I wanna

    00:34:58.000 –> 00:35:00.000

    get better every day, and I I want

    00:35:00.000 –> 00:35:03.000

    to learn more and more. And I also

    00:35:03.000 –> 00:35:05.000

    realize something’s always coming for this job. Right?

    00:35:05.000 –> 00:35:07.000

    So I wanna put my best foot forward

    00:35:07.000 –> 00:35:10.000

    every single day and just continue to try

    00:35:10.000 –> 00:35:12.000

    to stay in everybody’s good graces and

    00:35:12.000 –> 00:35:14.000

    and do his of a job as I

    00:35:14.000 –> 00:35:16.000

    can. What’s been the most memorable,

    00:35:17.000 –> 00:35:19.000

    baseball moment for you as an announcer?

    00:35:19.000 –> 00:35:21.000

    Man, that’s hard. There there have been so

    00:35:21.000 –> 00:35:23.000

    many good ones, especially in the last couple

    00:35:23.000 –> 00:35:24.000

    years. I mean, you you had

    00:35:25.000 –> 00:35:26.000

    being able to be on the call two

    00:35:26.000 –> 00:35:27.000

    years ago

    00:35:28.000 –> 00:35:30.000

    as we knew the future

    00:35:30.000 –> 00:35:31.000

    of Yadi

    00:35:32.000 –> 00:35:34.000

    and Albert, you knew that they were gonna

    00:35:34.000 –> 00:35:36.000

    retire. Didn’t know at the time, the future

    00:35:36.000 –> 00:35:38.000

    of Adam Wayne. Right? But those three walking

    00:35:38.000 –> 00:35:39.000

    off the mound together.

    00:35:40.000 –> 00:35:43.000

    I mean, it’s just an unreal site, a

    00:35:43.000 –> 00:35:46.000

    picture that you’ll see forever in cardinal history.

    00:35:46.000 –> 00:35:48.000

    That is a a big one.

    00:35:48.000 –> 00:35:50.000

    Albert Puhl’s hitting number

    00:35:51.000 –> 00:35:51.000

    07:03,

    00:35:51.000 –> 00:35:54.000

    like the final one Yeah. Was a big

    00:35:54.000 –> 00:35:56.000

    one too in Pittsburgh. Now I would say

    00:35:56.000 –> 00:35:58.000

    six ninety nine and seven hundred. Mhmm. But,

    00:35:58.000 –> 00:36:00.000

    you know, I literally thought about you that

    00:36:00.000 –> 00:36:01.000

    night. We were in my basement. We had

    00:36:01.000 –> 00:36:04.000

    people over on Apple TV and my god

    00:36:04.000 –> 00:36:06.000

    sucks. Really Albert, both of them. Couldn’t take

    00:36:06.000 –> 00:36:07.000

    the side off.

    00:36:08.000 –> 00:36:10.000

    That hurt. So that’s that’s one. And maybe

    00:36:10.000 –> 00:36:12.000

    I’ll change this story. It’s like one of

    00:36:12.000 –> 00:36:14.000

    those fishing stories, you know. Like, I was

    00:36:14.000 –> 00:36:16.000

    there. Yes. Because I was in LA. We

    00:36:16.000 –> 00:36:18.000

    were just saying because you did it the

    00:36:18.000 –> 00:36:19.000

    night before. The night before, did it the

    00:36:19.000 –> 00:36:22.000

    night after, Brett. But, yeah, I was watching

    00:36:22.000 –> 00:36:25.000

    that one on my iPad in my hotel

    00:36:25.000 –> 00:36:26.000

    room. And they asked me to say, hey,

    00:36:26.000 –> 00:36:28.000

    you do you wanna take it for the

    00:36:28.000 –> 00:36:29.000

    game? I said, no. I’m I’m going to

    00:36:29.000 –> 00:36:30.000

    games every day. I don’t need to take

    00:36:30.000 –> 00:36:32.000

    it for game? What’s he gonna end it?

    00:36:32.000 –> 00:36:34.000

    It possibly happened tonight. In a couple years

    00:36:34.000 –> 00:36:35.000

    though, that story will be like, yeah, and

    00:36:35.000 –> 00:36:37.000

    he hit the home run. And then do

    00:36:37.000 –> 00:36:38.000

    you remember him going back and giving the

    00:36:38.000 –> 00:36:40.000

    high five that was me? I was there.

    00:36:40.000 –> 00:36:42.000

    It wasn’t Beltrey. It was right. Right.

    00:36:42.000 –> 00:36:45.000

    That was funny. Speaking to Beltran, you said

    00:36:45.000 –> 00:36:46.000

    Beltrey, I think you said. Yeah. I think

    00:36:46.000 –> 00:36:49.000

    you said. Beltran. Yeah. Beltran. What was that?

    00:36:49.000 –> 00:36:51.000

    Moment like I mean, he was a cardinal

    00:36:51.000 –> 00:36:54.000

    killer. Right. Oh, yeah. And two thousand six,

    00:36:54.000 –> 00:36:55.000

    NLCS,

    00:36:55.000 –> 00:36:57.000

    two men on. I think cardinals rep, what,

    00:36:57.000 –> 00:36:58.000

    three to one

    00:36:58.000 –> 00:37:00.000

    bottom of the ninth, tight.

    00:37:00.000 –> 00:37:02.000

    I mean, I remember, like, his yesterday watching

    00:37:02.000 –> 00:37:04.000

    that game. What was that like, obviously, being

    00:37:04.000 –> 00:37:06.000

    there and having a uniform on? The,

    00:37:06.000 –> 00:37:10.000

    the NLCS and specifically that game seven is

    00:37:10.000 –> 00:37:11.000

    far more memorable

    00:37:12.000 –> 00:37:13.000

    than the world series to me. And I

    00:37:13.000 –> 00:37:15.000

    think that for anybody that was in it,

    00:37:16.000 –> 00:37:18.000

    and doing it. Like, that was you go

    00:37:18.000 –> 00:37:20.000

    to a game seven. You have so many

    00:37:20.000 –> 00:37:22.000

    ups and downs throughout it. You still remember

    00:37:22.000 –> 00:37:25.000

    the Andy Chavez robbed home run of Scott

    00:37:25.000 –> 00:37:28.000

    Gilliland we’re, like, where did that come from?

    00:37:28.000 –> 00:37:30.000

    Like, Tyler Johnson left handed reliever and myself

    00:37:30.000 –> 00:37:32.000

    were right behind Like, you see you see

    00:37:32.000 –> 00:37:34.000

    Shaba’s arm? We’re right behind that wall on

    00:37:34.000 –> 00:37:36.000

    the bowl family. No. No. I was gonna

    00:37:36.000 –> 00:37:38.000

    catch that. Yes. Yes.

    00:37:39.000 –> 00:37:42.000

    But that, that place was so loud. Shea

    00:37:42.000 –> 00:37:43.000

    was loud. Have have you ever been to

    00:37:43.000 –> 00:37:45.000

    Shea State, anyway? Had you been there? No.

    00:37:45.000 –> 00:37:48.000

    So it was crazy loud. Old school speakers

    00:37:48.000 –> 00:37:50.000

    in center field, Apple would pop up. I’m

    00:37:50.000 –> 00:37:52.000

    telling you the place would sway. Like, you

    00:37:52.000 –> 00:37:54.000

    could see it sway. It was just an

    00:37:54.000 –> 00:37:55.000

    energy there was New York. Like, it was

    00:37:55.000 –> 00:37:56.000

    New York, passionate.

    00:37:57.000 –> 00:37:59.000

    Sports fans in the biggest Thompson.

    00:38:00.000 –> 00:38:02.000

    And then Adam Wayne Wright, the rookie

    00:38:02.000 –> 00:38:04.000

    comes in and does that. And I know

    00:38:04.000 –> 00:38:06.000

    you’ve heard Adam talk about him and yachty

    00:38:06.000 –> 00:38:08.000

    going through that. He starts him out with

    00:38:08.000 –> 00:38:09.000

    a change up, which is a pitch that

    00:38:09.000 –> 00:38:12.000

    he never throws. Like, it just it just

    00:38:12.000 –> 00:38:14.000

    had the body’s like, hey, this is the

    00:38:14.000 –> 00:38:17.000

    is the pitch. Do it. And then set

    00:38:17.000 –> 00:38:19.000

    everything else up. Let’s change this whole career

    00:38:19.000 –> 00:38:20.000

    probably. Right? I mean, you think one, the

    00:38:20.000 –> 00:38:23.000

    confidence, but number two, the the confidence to

    00:38:23.000 –> 00:38:24.000

    listen to a guy

    00:38:24.000 –> 00:38:26.000

    tells me in this moment to throw a

    00:38:26.000 –> 00:38:28.000

    pitch. It’s not my best pitch that I’m

    00:38:28.000 –> 00:38:30.000

    not the best at. Right? Yeah. Throw it.

    00:38:30.000 –> 00:38:32.000

    Trust it. He did it in then, holy

    00:38:32.000 –> 00:38:35.000

    crap. Yeah. Well, that’s and and remember too,

    00:38:35.000 –> 00:38:37.000

    that was, I mean, what, two years into

    00:38:37.000 –> 00:38:40.000

    Yati’s career. Wasn’t like he was six. He

    00:38:40.000 –> 00:38:41.000

    came up in o he wasn’t the cagey

    00:38:41.000 –> 00:38:43.000

    vet. Yeah. O four. O fours is for

    00:38:43.000 –> 00:38:45.000

    sure. Yeah. Well, he wasn’t like the cagey

    00:38:45.000 –> 00:38:48.000

    veteran at the time. But you already knew

    00:38:48.000 –> 00:38:50.000

    you knew what he was and you knew

    00:38:50.000 –> 00:38:53.000

    the preparation that was there. And Adam had

    00:38:53.000 –> 00:38:54.000

    that trust in him and also had the

    00:38:54.000 –> 00:38:57.000

    trust in his ability. If that’s what you

    00:38:57.000 –> 00:38:59.000

    believe is gonna be right, let’s do it.

    00:38:59.000 –> 00:39:00.000

    And I’m sure that if he felt it

    00:39:00.000 –> 00:39:02.000

    in his hand and he was like, this

    00:39:02.000 –> 00:39:03.000

    isn’t it, he wouldn’t Yeah. You know, but

    00:39:03.000 –> 00:39:05.000

    he he trusted in in yachty. He made

    00:39:05.000 –> 00:39:07.000

    the pitch, then obviously made the pitch with

    00:39:07.000 –> 00:39:10.000

    the biggest breaking ball of his career. Michael

    00:39:10.000 –> 00:39:12.000

    Charlie was probably sure was. But I I

    00:39:12.000 –> 00:39:14.000

    think you bring up a great point. Like,

    00:39:14.000 –> 00:39:15.000

    what if what if that went a different

    00:39:15.000 –> 00:39:17.000

    direction? Right? What what if it

    00:39:17.000 –> 00:39:19.000

    Beltran hit it out of the ballpark? Now

    00:39:19.000 –> 00:39:22.000

    I still believe that Adam Wayne, right, a

    00:39:22.000 –> 00:39:24.000

    man of conviction, a man of the he

    00:39:24.000 –> 00:39:26.000

    he’s not gonna he’s been knocked down plenty

    00:39:26.000 –> 00:39:27.000

    in his career. I still believe that he

    00:39:27.000 –> 00:39:30.000

    would have carved himself out quite a career.

    00:39:30.000 –> 00:39:32.000

    But what a way to start it? Or

    00:39:32.000 –> 00:39:35.000

    you you do that, and then you transition

    00:39:35.000 –> 00:39:37.000

    into starting cardinal hall You’ll transit one. You

    00:39:37.000 –> 00:39:39.000

    weren’t even to close busy was to close.

    00:39:39.000 –> 00:39:40.000

    Yes. Right. Well, he was, and then is

    00:39:40.000 –> 00:39:41.000

    he got hurt and then he had to

    00:39:41.000 –> 00:39:43.000

    say over. Yeah. So he had to learn

    00:39:43.000 –> 00:39:44.000

    that on the fly. And again, you wanna

    00:39:44.000 –> 00:39:46.000

    talk about mentorship You wanna talk about a

    00:39:46.000 –> 00:39:48.000

    guy that was going through probably one of

    00:39:48.000 –> 00:39:50.000

    the lower times, injured,

    00:39:51.000 –> 00:39:53.000

    hip, everything was was banged up for for

    00:39:53.000 –> 00:39:55.000

    Jason Iseringhousen who is, he, one of my

    00:39:55.000 –> 00:39:56.000

    biggest mentors

    00:39:57.000 –> 00:39:58.000

    as a player and one of the best

    00:39:58.000 –> 00:40:02.000

    people I’ve been around, but he he helps

    00:40:02.000 –> 00:40:04.000

    mentor Adam Wayne, right, through that? What it’s

    00:40:04.000 –> 00:40:06.000

    like at the back end of games? What

    00:40:06.000 –> 00:40:08.000

    to expect? The highs, the lows? Like, all

    00:40:08.000 –> 00:40:11.000

    of that. That’s a hard thing to learn.

    00:40:11.000 –> 00:40:14.000

    When you are you’re like a middle relief

    00:40:14.000 –> 00:40:16.000

    guy, you have a safety net. Your team

    00:40:16.000 –> 00:40:18.000

    could come back and, you know, you gave

    00:40:18.000 –> 00:40:19.000

    up three, but who cares? You guys are

    00:40:19.000 –> 00:40:21.000

    like, well, we won. Like, do that as

    00:40:21.000 –> 00:40:22.000

    a closer,

    00:40:22.000 –> 00:40:25.000

    you lose. Yeah. And then you’re you’re the

    00:40:25.000 –> 00:40:27.000

    goat and not the good one. Yeah. And

    00:40:27.000 –> 00:40:28.000

    then you gotta come back the next day

    00:40:28.000 –> 00:40:30.000

    and you have to have the right mindset.

    00:40:30.000 –> 00:40:31.000

    I think that was a learned mindset. It’s

    00:40:31.000 –> 00:40:34.000

    all So Adam Wainwright just has that something

    00:40:34.000 –> 00:40:36.000

    special. He’s just just get the x built

    00:40:36.000 –> 00:40:37.000

    that way. Of course.

    00:40:37.000 –> 00:40:40.000

    But having that mentor early, I think helped

    00:40:40.000 –> 00:40:42.000

    him as well. Yeah. So talk about the

    00:40:42.000 –> 00:40:43.000

    adrenaline of that. You know, I’m one of

    00:40:43.000 –> 00:40:45.000

    these guys that I watch sports, and man,

    00:40:45.000 –> 00:40:47.000

    I feel the moment. Like, you know, I

    00:40:47.000 –> 00:40:50.000

    just would dream about walking into that stadium

    00:40:50.000 –> 00:40:52.000

    or walking out of that cord or making

    00:40:52.000 –> 00:40:53.000

    that putt. Whatever it is,

    00:40:53.000 –> 00:40:56.000

    I feel the adrenaline at a much different

    00:40:56.000 –> 00:40:58.000

    level, obviously. But you can feel it. So

    00:40:58.000 –> 00:41:00.000

    for you, having the adrenaline, man, you know,

    00:41:01.000 –> 00:41:02.000

    phone rings, they call it up. Brad, you’re

    00:41:02.000 –> 00:41:04.000

    coming in. Game’s online. Right? You’re coming in.

    00:41:04.000 –> 00:41:06.000

    You’re walking out of that fence. You gotta

    00:41:06.000 –> 00:41:08.000

    run to the bull or run to the

    00:41:08.000 –> 00:41:11.000

    pitcher’s mound. Like, that adrenaline explained that adrenaline

    00:41:11.000 –> 00:41:13.000

    Gilliland how hard was that to know that

    00:41:13.000 –> 00:41:15.000

    you I mean, you’ll probably never feel that

    00:41:15.000 –> 00:41:19.000

    adrenaline again. Yeah. Look, aside from the camaraderie.

    00:41:19.000 –> 00:41:21.000

    And thankfully, in the job that I have,

    00:41:21.000 –> 00:41:24.000

    I get that. I still get that around

    00:41:24.000 –> 00:41:26.000

    the ballpark, hanging out with the guys, like,

    00:41:26.000 –> 00:41:29.000

    are the broadcast crews, our own team. We

    00:41:29.000 –> 00:41:31.000

    all hang out, everybody on the road, go

    00:41:31.000 –> 00:41:32.000

    out. And so it’s so I get the

    00:41:32.000 –> 00:41:34.000

    camaraderie part of it still.

    00:41:34.000 –> 00:41:36.000

    The adrenaline aspect,

    00:41:36.000 –> 00:41:38.000

    I have not been able to find that

    00:41:38.000 –> 00:41:39.000

    in life. Like, I don’t know what that

    00:41:39.000 –> 00:41:42.000

    is. And I you brought up the perfect

    00:41:42.000 –> 00:41:43.000

    example of the phone ring.

    00:41:44.000 –> 00:41:47.000

    Like, pavlov’s dog. It’s like, is it me?

    00:41:47.000 –> 00:41:48.000

    Is it me? Is it me? And then

    00:41:48.000 –> 00:41:51.000

    it’s you. It’s like, boom, get up, start

    00:41:51.000 –> 00:41:54.000

    throwing. It’s such a it’s such an amazing

    00:41:54.000 –> 00:41:57.000

    feeling. It’s such an exciting feeling, and everything

    00:41:57.000 –> 00:41:59.000

    just starts beating a little faster. Right? But

    00:41:59.000 –> 00:42:02.000

    it’s it’s still controlled. Yep. But it is

    00:42:02.000 –> 00:42:04.000

    energetic. It’s exciting.

    00:42:04.000 –> 00:42:06.000

    And I like there are things in my

    00:42:06.000 –> 00:42:08.000

    life that excited about. There are plenty of

    00:42:08.000 –> 00:42:10.000

    things in my life that I’m passionate about.

    00:42:10.000 –> 00:42:11.000

    There are not too many things that I

    00:42:11.000 –> 00:42:13.000

    have found. And maybe that’s your next big

    00:42:13.000 –> 00:42:15.000

    idea, Brett. You find that find that adrenaline

    00:42:15.000 –> 00:42:15.000

    factor.

    00:42:16.000 –> 00:42:18.000

    Get that going, but I do miss that.

    00:42:18.000 –> 00:42:21.000

    I I miss that that energy of going

    00:42:21.000 –> 00:42:24.000

    in. And then that feeling, and and honestly

    00:42:24.000 –> 00:42:27.000

    even even the bad day, Right? It’s it’s

    00:42:27.000 –> 00:42:28.000

    a different feeling. Like, you went out there

    00:42:28.000 –> 00:42:31.000

    and you gave everything that you had in

    00:42:31.000 –> 00:42:32.000

    what we all know is a game. Right?

    00:42:32.000 –> 00:42:34.000

    There are bigger things that are going on

    00:42:34.000 –> 00:42:36.000

    in the world. But in your world right

    00:42:36.000 –> 00:42:38.000

    there, just like anybody that is going to

    00:42:38.000 –> 00:42:39.000

    their job, that’s your world. That’s a big

    00:42:39.000 –> 00:42:41.000

    deal. Others might not look at it as

    00:42:41.000 –> 00:42:42.000

    a big deal, but to you is and

    00:42:42.000 –> 00:42:45.000

    it should be when you put everything out

    00:42:45.000 –> 00:42:46.000

    there on the line and you just let

    00:42:46.000 –> 00:42:48.000

    the chips fall where they make, like, that’s

    00:42:48.000 –> 00:42:50.000

    a freeing feeling Yeah. When you have that.

    00:42:50.000 –> 00:42:51.000

    That’s it’s it’s incredible.

    00:42:53.000 –> 00:42:54.000

    Let’s see what I’m trying to think the

    00:42:54.000 –> 00:42:56.000

    next question I wanted to ask here. So

    00:42:56.000 –> 00:42:57.000

    so how did you,

    00:42:58.000 –> 00:42:59.000

    when you talked about the camaraderie,

    00:43:00.000 –> 00:43:01.000

    how do you how do you stay a

    00:43:01.000 –> 00:43:03.000

    student in the game with what you’re doing

    00:43:03.000 –> 00:43:04.000

    now? And you’ve kinda touched on that, I

    00:43:04.000 –> 00:43:06.000

    guess. Yeah. Yes. Continue watching stuff. Yeah. You

    00:43:06.000 –> 00:43:08.000

    have to you have to keep watching, and

    00:43:08.000 –> 00:43:11.000

    you to be willing to change too. Yeah.

    00:43:11.000 –> 00:43:12.000

    You know, I mentioned earlier some of the

    00:43:12.000 –> 00:43:15.000

    the data and the analytics, and I’m sure

    00:43:15.000 –> 00:43:17.000

    that a lot of baseball fans, and especially

    00:43:17.000 –> 00:43:19.000

    in St. Louis, you you’ve got an old

    00:43:19.000 –> 00:43:21.000

    school baseball fan. Right. You have got, you

    00:43:21.000 –> 00:43:22.000

    know, Bob Gibson,

    00:43:22.000 –> 00:43:26.000

    Lou Brock, Ozzie, Smith. Like, yes, legends. And,

    00:43:26.000 –> 00:43:28.000

    like, that’s the style of baseball that you

    00:43:28.000 –> 00:43:31.000

    like is throwback in old school. Things have

    00:43:31.000 –> 00:43:34.000

    changed. Okay? It’s It’s three true outcomes. It’s

    00:43:34.000 –> 00:43:37.000

    home run, strikeouts, and walks. It’s missing bats

    00:43:37.000 –> 00:43:39.000

    as a pitcher. It is velocity.

    00:43:39.000 –> 00:43:42.000

    It’s spin rates. It’s exit velocity. City. It’s

    00:43:42.000 –> 00:43:45.000

    all of these different things. And I can’t

    00:43:45.000 –> 00:43:48.000

    be again, talk about a job is to

    00:43:48.000 –> 00:43:50.000

    grow the game. Mhmm. I can’t sit there

    00:43:50.000 –> 00:43:52.000

    and be like, that doesn’t anything. That doesn’t

    00:43:52.000 –> 00:43:53.000

    matter. It does matter. Like, and it does

    00:43:53.000 –> 00:43:56.000

    mean something. These evaluators are evaluating off of

    00:43:56.000 –> 00:43:59.000

    some of these things. Scouts are scouting off

    00:43:59.000 –> 00:44:01.000

    of some of these things. Guys are getting

    00:44:01.000 –> 00:44:03.000

    paid off of a lot of these different

    00:44:03.000 –> 00:44:04.000

    power numbers that are out there. It means

    00:44:04.000 –> 00:44:07.000

    something to a lot of these different So

    00:44:07.000 –> 00:44:08.000

    one of my biggest things that I try

    00:44:08.000 –> 00:44:09.000

    to do is,

    00:44:10.000 –> 00:44:11.000

    even if it’s something I’ll read on the

    00:44:11.000 –> 00:44:13.000

    surface first or or see a new stat

    00:44:13.000 –> 00:44:16.000

    come out, like, that seems stupid. Let me

    00:44:16.000 –> 00:44:18.000

    dig into it at least. Like, let me

    00:44:18.000 –> 00:44:20.000

    let me open my exactly. Let me continue

    00:44:20.000 –> 00:44:22.000

    to learn about this. Or let me figure

    00:44:22.000 –> 00:44:25.000

    out a way where I can feed it

    00:44:25.000 –> 00:44:27.000

    to a viewer or somebody just passing by

    00:44:27.000 –> 00:44:28.000

    and say, hey, you know, what does this

    00:44:28.000 –> 00:44:31.000

    mean? Say, let me make it make sense

    00:44:31.000 –> 00:44:32.000

    to them and make it matter to them.

    00:44:32.000 –> 00:44:35.000

    Yeah. Where it matters to people in, like,

    00:44:35.000 –> 00:44:36.000

    the analytics community. But,

    00:44:37.000 –> 00:44:38.000

    I try to keep up as much as

    00:44:38.000 –> 00:44:40.000

    I can with all of the other teams

    00:44:40.000 –> 00:44:42.000

    in baseball. I get home. I’m watching MLB

    00:44:42.000 –> 00:44:44.000

    network, like every other baseball fan, because a

    00:44:44.000 –> 00:44:47.000

    lot like playing. And he’s, like, turn that

    00:44:47.000 –> 00:44:48.000

    crap off. Oh, yeah. For sure. I’m I

    00:44:48.000 –> 00:44:49.000

    have to go in the basement. I go

    00:44:49.000 –> 00:44:50.000

    home. I go the basement.

    00:44:51.000 –> 00:44:53.000

    But a lot like playing, I can’t just

    00:44:53.000 –> 00:44:54.000

    go home after a game. I don’t care

    00:44:54.000 –> 00:44:56.000

    how long the game was. I can’t just

    00:44:56.000 –> 00:44:58.000

    go to sleep. There has to be that

    00:44:58.000 –> 00:44:58.000

    unwinding

    00:44:58.000 –> 00:45:01.000

    period because that’s as close as I get

    00:45:01.000 –> 00:45:02.000

    to the adrenaline now that we were just

    00:45:02.000 –> 00:45:05.000

    talking about that in my ear, right, in

    00:45:05.000 –> 00:45:07.000

    the headset, three, two, one,

    00:45:08.000 –> 00:45:10.000

    live. And, like, boom. Okay. Here we go.

    00:45:10.000 –> 00:45:12.000

    Like, this is real. Brad don’t say any

    00:45:12.000 –> 00:45:12.000

    bad words.

    00:45:14.000 –> 00:45:15.000

    This is the same about a bad tension.

    00:45:15.000 –> 00:45:17.000

    Yes. That’s I don’t wanna get used to

    00:45:17.000 –> 00:45:19.000

    it here though. Right. Exactly. And then and

    00:45:19.000 –> 00:45:21.000

    then do it, do it a little bit.

    00:45:21.000 –> 00:45:23.000

    Well, Brett said. Yeah.

    00:45:25.000 –> 00:45:26.000

    Talk about the pitch clock. Did that change

    00:45:26.000 –> 00:45:28.000

    the game this year? It did. It it

    00:45:28.000 –> 00:45:30.000

    it did and

    00:45:30.000 –> 00:45:33.000

    being an old school base. Spall person. I

    00:45:33.000 –> 00:45:35.000

    hated the idea. Yeah. Hate the concept of

    00:45:35.000 –> 00:45:38.000

    it. I liked being able to be that

    00:45:38.000 –> 00:45:40.000

    high horse guy, Brett, where it’s like, well,

    00:45:40.000 –> 00:45:42.000

    we’re the only game that doesn’t have o’clock.

    00:45:42.000 –> 00:45:44.000

    Oh, yeah. Yeah. We’re not. Now we’re not.

    00:45:44.000 –> 00:45:45.000

    But

    00:45:45.000 –> 00:45:46.000

    from

    00:45:46.000 –> 00:45:48.000

    and this isn’t just a broadcaster

    00:45:48.000 –> 00:45:50.000

    standpoint. Look, I get a half hour backup

    00:45:50.000 –> 00:45:52.000

    night. It seems like. True.

    00:45:52.000 –> 00:45:54.000

    So that part of it is nice, but

    00:45:54.000 –> 00:45:56.000

    I really do believe the game wasn’t meant

    00:45:56.000 –> 00:45:59.000

    to take three hours every Right. We we’ve

    00:45:59.000 –> 00:46:01.000

    slowed things down, and a lot of it

    00:46:01.000 –> 00:46:03.000

    has been the information slows it down. Like,

    00:46:03.000 –> 00:46:06.000

    a lot of that takes time and the

    00:46:06.000 –> 00:46:06.000

    evolution

    00:46:07.000 –> 00:46:09.000

    of the utilization of bowl pens where it’s

    00:46:09.000 –> 00:46:12.000

    match ups in the six, seven, eight, nine.

    00:46:12.000 –> 00:46:15.000

    We’ll do it again. Exactly. And, obviously, that

    00:46:15.000 –> 00:46:16.000

    rule changed too at least with the three

    00:46:16.000 –> 00:46:18.000

    better minimum a couple of years ago. So

    00:46:18.000 –> 00:46:20.000

    that sped things up. But I really don’t.

    00:46:20.000 –> 00:46:22.000

    There’s no reason

    00:46:22.000 –> 00:46:25.000

    to be out there and hold the ball

    00:46:25.000 –> 00:46:27.000

    for thirty seconds. Yeah. Like, there’s not. Now

    00:46:27.000 –> 00:46:30.000

    I don’t like the limited takeoffs. I don’t

    00:46:30.000 –> 00:46:31.000

    I don’t enjoy that. I think that you

    00:46:31.000 –> 00:46:33.000

    should be able to do that ten times

    00:46:33.000 –> 00:46:34.000

    in a row if you want to. I

    00:46:34.000 –> 00:46:36.000

    also believe that the pitcher should be granted

    00:46:36.000 –> 00:46:38.000

    a time out just like they or his

    00:46:38.000 –> 00:46:40.000

    grand time out. I feel like that should

    00:46:40.000 –> 00:46:41.000

    be a thing. Great point. It just doesn’t

    00:46:41.000 –> 00:46:44.000

    make sense. Right? She writes that in being,

    00:46:44.000 –> 00:46:45.000

    I I put it in Rob Manford’s,

    00:46:46.000 –> 00:46:48.000

    little his box out there, the suggestion box.

    00:46:48.000 –> 00:46:50.000

    We’ll see we’ll see how it goes. I

    00:46:50.000 –> 00:46:51.000

    think a lot of pitchers have been beating

    00:46:51.000 –> 00:46:53.000

    that drum, but that I think that’s something

    00:46:53.000 –> 00:46:54.000

    that might end up happening.

    00:46:54.000 –> 00:46:56.000

    At some point, but I do think that

    00:46:56.000 –> 00:46:57.000

    the pitch clock,

    00:46:57.000 –> 00:46:59.000

    it did a good job of speeding things

    00:46:59.000 –> 00:47:01.000

    up. And I really do believe, and I

    00:47:01.000 –> 00:47:04.000

    don’t know if there’s actually hard data to

    00:47:04.000 –> 00:47:05.000

    back this up. I’m sure there is because

    00:47:05.000 –> 00:47:07.000

    there’s data for everything now.

    00:47:07.000 –> 00:47:07.000

    It’s

    00:47:08.000 –> 00:47:11.000

    I think that it has affected the hitters

    00:47:11.000 –> 00:47:14.000

    as much if not more than the pitchers.

    00:47:14.000 –> 00:47:16.000

    Do you have a lot of hitters that

    00:47:16.000 –> 00:47:18.000

    take their sweet time getting into the box

    00:47:19.000 –> 00:47:22.000

    redoing their batting glove. Fifty times.

    00:47:22.000 –> 00:47:23.000

    Skip Schumacher,

    00:47:24.000 –> 00:47:26.000

    manager of the year. Congratulations

    00:47:26.000 –> 00:47:28.000

    to help. But they’re guys and skip will

    00:47:28.000 –> 00:47:29.000

    do it Alright? Skip being in the box

    00:47:29.000 –> 00:47:31.000

    too. If there’s some guys that would take

    00:47:31.000 –> 00:47:33.000

    such a long time doing stuff like that,

    00:47:33.000 –> 00:47:35.000

    there’s no need for it. Get the box,

    00:47:35.000 –> 00:47:36.000

    get ready to hit. Get on the mound,

    00:47:36.000 –> 00:47:37.000

    get ready to throw

    00:47:37.000 –> 00:47:40.000

    Now, the the only one that I’m, again,

    00:47:40.000 –> 00:47:42.000

    I’m not sure I love is the pick

    00:47:42.000 –> 00:47:44.000

    offs. And I think that one of the

    00:47:44.000 –> 00:47:45.000

    biggest weapons

    00:47:46.000 –> 00:47:48.000

    that a pitcher has again, I understand why

    00:47:48.000 –> 00:47:49.000

    baseball is doing it. They want to speed

    00:47:49.000 –> 00:47:51.000

    up the game, but they also wanna add

    00:47:51.000 –> 00:47:53.000

    more excitement stolen bases are exciting. One of

    00:47:53.000 –> 00:47:55.000

    the biggest weapons that you have though with

    00:47:55.000 –> 00:47:57.000

    runners on base is your ability to hold

    00:47:57.000 –> 00:47:58.000

    the baseball.

    00:47:58.000 –> 00:48:00.000

    So if you are there and you got

    00:48:00.000 –> 00:48:01.000

    a burner at first base, if you can

    00:48:01.000 –> 00:48:04.000

    just hold the Gilliland a few seconds feels

    00:48:04.000 –> 00:48:05.000

    like an attorney for a base stealer that’s

    00:48:05.000 –> 00:48:07.000

    ready to move. Back and slow them down.

    00:48:07.000 –> 00:48:09.000

    Yeah. Now you have a countdown.

    00:48:09.000 –> 00:48:11.000

    So that means that the next time you

    00:48:11.000 –> 00:48:12.000

    go quicker. So you keep getting with your

    00:48:12.000 –> 00:48:14.000

    kid for sure. Yeah. For sure. So that

    00:48:14.000 –> 00:48:17.000

    changes a little bit, but you still have

    00:48:17.000 –> 00:48:19.000

    twenty seconds. Now they’re talking about bringing that

    00:48:19.000 –> 00:48:22.000

    down to eighteen with with runners on. You

    00:48:22.000 –> 00:48:24.000

    still have the ability to do it. You

    00:48:24.000 –> 00:48:25.000

    just have to mix it up a little

    00:48:25.000 –> 00:48:27.000

    more. You know what? Drives me nuts. I

    00:48:27.000 –> 00:48:28.000

    don’t know why it drives me. I’m like,

    00:48:28.000 –> 00:48:30.000

    the old man, Brett, getting mad at the

    00:48:30.000 –> 00:48:31.000

    shit baseball players.

    00:48:31.000 –> 00:48:32.000

    When they pull, you know, they get their

    00:48:32.000 –> 00:48:34.000

    back pocket and they’re pulling Carda. I mean,

    00:48:34.000 –> 00:48:36.000

    I understand what they’re doing, but I’m like,

    00:48:36.000 –> 00:48:38.000

    at what point do we not let’s just

    00:48:38.000 –> 00:48:40.000

    work. We’re professional athlete, and we gotta put

    00:48:40.000 –> 00:48:42.000

    some work in, and it’s not some guy

    00:48:42.000 –> 00:48:43.000

    hitting me car and say, okay. When this

    00:48:43.000 –> 00:48:45.000

    guy’s up, then you’re gonna stand. He like,

    00:48:45.000 –> 00:48:47.000

    like, I I just missed the gut feeling

    00:48:47.000 –> 00:48:49.000

    and doing what you think she should do.

    00:48:49.000 –> 00:48:51.000

    That’s part of the game. Yeah. And,

    00:48:51.000 –> 00:48:53.000

    I I agree with that. I think there

    00:48:53.000 –> 00:48:55.000

    are a few things. I think that we

    00:48:55.000 –> 00:48:57.000

    get so caught up and he’s supposed to

    00:48:57.000 –> 00:48:59.000

    do this. That when he does the other

    00:48:59.000 –> 00:49:02.000

    thing, we’re not ready. Yeah. So letting those

    00:49:02.000 –> 00:49:02.000

    instincts,

    00:49:03.000 –> 00:49:05.000

    letting that athleticism take over I think is

    00:49:05.000 –> 00:49:07.000

    important. It just goes back to where is

    00:49:07.000 –> 00:49:09.000

    the fine line. I think that if you

    00:49:09.000 –> 00:49:12.000

    are if you’re neglecting the data and all

    00:49:12.000 –> 00:49:14.000

    of the things that have happened, you’re doing

    00:49:14.000 –> 00:49:16.000

    it wrong. If you’re just going fully on

    00:49:16.000 –> 00:49:18.000

    gut instinct, you’re doing it wrong. Where’s that

    00:49:18.000 –> 00:49:20.000

    middle ground? Where where can we find out

    00:49:20.000 –> 00:49:22.000

    where we still allow the athleticism?

    00:49:22.000 –> 00:49:24.000

    We give you the prior knowledge tendencies,

    00:49:25.000 –> 00:49:27.000

    but you know that anything could happen.

    00:49:28.000 –> 00:49:29.000

    So I I

    00:49:29.000 –> 00:49:31.000

    I like that part because our athletes now

    00:49:31.000 –> 00:49:34.000

    in the game of baseball they’re bigger, stronger,

    00:49:34.000 –> 00:49:35.000

    faster, more athletic than they ever have been

    00:49:35.000 –> 00:49:38.000

    before. We’re not seeing it. We don’t see

    00:49:38.000 –> 00:49:40.000

    that athleticism anymore. And I think that that

    00:49:40.000 –> 00:49:41.000

    was part of the idea

    00:49:41.000 –> 00:49:43.000

    of limiting the shift

    00:49:43.000 –> 00:49:46.000

    is having more rangey athletes

    00:49:46.000 –> 00:49:47.000

    is not having

    00:49:48.000 –> 00:49:50.000

    a second baseman standing in right field when

    00:49:50.000 –> 00:49:52.000

    a guy hits absolute missile that was

    00:49:53.000 –> 00:49:54.000

    used to be a hit. Well, just about

    00:49:54.000 –> 00:49:56.000

    really, man. Carpenter’s great. Oh, for sure.

    00:49:57.000 –> 00:49:59.000

    For sure. So, again, I don’t know if

    00:49:59.000 –> 00:50:01.000

    like that either, the limiting of the shot.

    00:50:01.000 –> 00:50:03.000

    I go back and forth because,

    00:50:03.000 –> 00:50:04.000

    like, in my brain,

    00:50:04.000 –> 00:50:07.000

    I say evolve. Right? Evolve as a hitter.

    00:50:07.000 –> 00:50:08.000

    Yep. They’re all standing over there, hit it

    00:50:08.000 –> 00:50:10.000

    over that’s what I don’t understand. I’m like,

    00:50:10.000 –> 00:50:12.000

    for Carpenter, I’d be yelling at the TV

    00:50:12.000 –> 00:50:13.000

    like that stupid fan. I’m like, if they’re

    00:50:13.000 –> 00:50:15.000

    all over there, just slap that thing down

    00:50:15.000 –> 00:50:17.000

    the line and fix it. Couple of things.

    00:50:17.000 –> 00:50:19.000

    Right? Couple of things that go into. And

    00:50:19.000 –> 00:50:20.000

    it hearkens back to when I said it

    00:50:20.000 –> 00:50:22.000

    looks easy from up here when I’m watching

    00:50:22.000 –> 00:50:24.000

    the game. So I wouldn’t even stand at

    00:50:24.000 –> 00:50:26.000

    the batter’s house. I’d be scared to death.

    00:50:26.000 –> 00:50:27.000

    A lot of times, they say, Hey, just

    00:50:27.000 –> 00:50:29.000

    hit a ground ball the other way. Well,

    00:50:30.000 –> 00:50:30.000

    the pitcher

    00:50:30.000 –> 00:50:33.000

    knows what your tendency is. They that you’re

    00:50:33.000 –> 00:50:35.000

    a pull hitter. They’re gonna pitch you to

    00:50:35.000 –> 00:50:36.000

    it. You’re gonna get a lot of cutters

    00:50:36.000 –> 00:50:38.000

    and you’re gonna get a, they’re gonna let

    00:50:38.000 –> 00:50:40.000

    you hit it that way.

    00:50:41.000 –> 00:50:43.000

    It’s very difficult when somebody’s trying to get

    00:50:43.000 –> 00:50:44.000

    in your kitchen to hit it the other

    00:50:44.000 –> 00:50:47.000

    way. And then the the other part of

    00:50:47.000 –> 00:50:48.000

    it, Brett, is monetarily

    00:50:49.000 –> 00:50:49.000

    monetarily,

    00:50:50.000 –> 00:50:52.000

    you don’t get paid to hit three hundred.

    00:50:52.000 –> 00:50:55.000

    And it sucks to say, but you these

    00:50:55.000 –> 00:50:57.000

    guys get paid for doubles and homers. And

    00:50:57.000 –> 00:51:00.000

    doubles and homers aren’t coming slapping the other

    00:51:00.000 –> 00:51:03.000

    way. So this is this is next level.

    00:51:03.000 –> 00:51:05.000

    This is Rob Manfred and company Brett get

    00:51:05.000 –> 00:51:07.000

    together with, like, Elon Musk or something.

    00:51:07.000 –> 00:51:09.000

    But like how do we incentivize

    00:51:09.000 –> 00:51:11.000

    the game where that does get you paid?

    00:51:11.000 –> 00:51:13.000

    Where it’s it’s the ground ball to the

    00:51:13.000 –> 00:51:15.000

    right side to get the guy over. That’s

    00:51:15.000 –> 00:51:18.000

    quantifiable stat. Like, winning ball, winning baseball should

    00:51:18.000 –> 00:51:21.000

    be the goal all the time. Realize that

    00:51:21.000 –> 00:51:21.000

    people have,

    00:51:22.000 –> 00:51:25.000

    you you have a small window

    00:51:25.000 –> 00:51:27.000

    to go out there make your money. Yep.

    00:51:27.000 –> 00:51:29.000

    And you get it again. It’s strikeouts,

    00:51:29.000 –> 00:51:32.000

    for pitchers, it’s home runs, it’s doubles. But

    00:51:32.000 –> 00:51:33.000

    man, there are times in the game where

    00:51:33.000 –> 00:51:35.000

    I need a ground ball that one side.

    00:51:35.000 –> 00:51:37.000

    Yeah. Where I need that sacrifice fly. I

    00:51:37.000 –> 00:51:39.000

    feel like there’s gotta be a way to

    00:51:39.000 –> 00:51:41.000

    encompass that more into

    00:51:41.000 –> 00:51:44.000

    winning baseball for everybody. And you know, have

    00:51:44.000 –> 00:51:47.000

    a pool of money for for that or

    00:51:47.000 –> 00:51:49.000

    the guy that hits the single and hits

    00:51:49.000 –> 00:51:51.000

    three hundred or, you know, whatever

    00:51:51.000 –> 00:51:54.000

    I feel like we’re losing our complete baseball

    00:51:54.000 –> 00:51:56.000

    players, and it’s not the fact that these

    00:51:56.000 –> 00:51:58.000

    guys can’t do it. Like, that’s the frustrating

    00:51:58.000 –> 00:52:00.000

    part. It’s just the fact that the game

    00:52:00.000 –> 00:52:02.000

    doesn’t benefit them doing it. Yeah. That’s a

    00:52:02.000 –> 00:52:03.000

    good point. That’s a good point. So do

    00:52:03.000 –> 00:52:05.000

    we talk about the, O’Tani deal? I mean,

    00:52:05.000 –> 00:52:06.000

    do we do we dare go there? I

    00:52:06.000 –> 00:52:07.000

    mean,

    00:52:07.000 –> 00:52:09.000

    I should play better. That’s one of the

    00:52:09.000 –> 00:52:11.000

    one of the first things that I think

    00:52:11.000 –> 00:52:12.000

    about. Well, you should have been a right

    00:52:12.000 –> 00:52:14.000

    fielder as well as a person. I think

    00:52:14.000 –> 00:52:16.000

    so. And talent did. And, yes, No. That

    00:52:17.000 –> 00:52:19.000

    those all would be good. Seven year, seventy

    00:52:19.000 –> 00:52:20.000

    million dollar deal with what was it? Sixty

    00:52:20.000 –> 00:52:20.000

    eight per deferred? Yeah.

    00:52:24.000 –> 00:52:26.000

    That’s So here’s my my question. And you’re

    00:52:26.000 –> 00:52:28.000

    the financial Gilliland so here’s what I don’t

    00:52:28.000 –> 00:52:30.000

    understand. Maybe you know this, maybe you don’t.

    00:52:30.000 –> 00:52:32.000

    And I haven’t read it in to see

    00:52:32.000 –> 00:52:33.000

    if it’s out there. So if I’m the

    00:52:33.000 –> 00:52:35.000

    fan, let me go on my soapbox for

    00:52:35.000 –> 00:52:36.000

    a minute. If I’m the fan, that’s just

    00:52:36.000 –> 00:52:38.000

    great for the net. Is it seven years

    00:52:38.000 –> 00:52:39.000

    or ten years, whatever it is? Oh, yeah.

    00:52:39.000 –> 00:52:41.000

    I’m sorry. Ten years. Yeah. Ten years, seven

    00:52:41.000 –> 00:52:42.000

    hundred hundred million.

    00:52:42.000 –> 00:52:44.000

    I’m excited for the next ten years, assuming

    00:52:44.000 –> 00:52:45.000

    it stays healthy.

    00:52:46.000 –> 00:52:48.000

    But what about the eleventh year? Right? So

    00:52:48.000 –> 00:52:50.000

    now the guy is getting paid sixty eight

    00:52:50.000 –> 00:52:51.000

    million dollars.

    00:52:51.000 –> 00:52:53.000

    To not play for you. They they talked

    00:52:53.000 –> 00:52:54.000

    about Bobby Baniya,

    00:52:55.000 –> 00:52:57.000

    like his deal, right, with the Mets? Remember

    00:52:57.000 –> 00:52:58.000

    that one? Yep. Still getting paid, I think.

    00:52:59.000 –> 00:53:01.000

    But point is is now I’m paying sixty

    00:53:01.000 –> 00:53:02.000

    eight million dollars. So number one, I don’t

    00:53:02.000 –> 00:53:03.000

    know if I liked that as a fan.

    00:53:03.000 –> 00:53:04.000

    But number two,

    00:53:05.000 –> 00:53:07.000

    as the financial guy, O’Tani, is I’d rather

    00:53:07.000 –> 00:53:09.000

    have my seventy million today

    00:53:10.000 –> 00:53:12.000

    because my fear would be, what if what

    00:53:12.000 –> 00:53:14.000

    if they’re not around? Obviously, the dodgers probably

    00:53:14.000 –> 00:53:15.000

    aren’t going anywhere. Yeah. That’s what you think

    00:53:15.000 –> 00:53:17.000

    Right? What if they’re not there? So I

    00:53:17.000 –> 00:53:18.000

    don’t know if they buy an insurance policy

    00:53:18.000 –> 00:53:20.000

    on that, but he’s putting a lot of

    00:53:20.000 –> 00:53:23.000

    trust in the Los Angeles Dodgers to, to

    00:53:23.000 –> 00:53:24.000

    pay me pay me in ten years. Brad,

    00:53:24.000 –> 00:53:25.000

    I didn’t even think about that.

    00:53:26.000 –> 00:53:27.000

    That’s why I have guys like you. That’s

    00:53:27.000 –> 00:53:30.000

    right. They’re thinking about things like this. So,

    00:53:30.000 –> 00:53:32.000

    what what are the ways, I guess, that

    00:53:32.000 –> 00:53:34.000

    he is able to do this, not that

    00:53:34.000 –> 00:53:35.000

    it, like, you want your money and you

    00:53:35.000 –> 00:53:37.000

    wanna be able to utilize it and wanna

    00:53:37.000 –> 00:53:38.000

    be able to grow it. I guess one

    00:53:38.000 –> 00:53:39.000

    of the ways that he’s doing it, they

    00:53:39.000 –> 00:53:41.000

    say he makes at least over fifty million

    00:53:41.000 –> 00:53:42.000

    dollars a year off the field. That helps.

    00:53:42.000 –> 00:53:44.000

    Okay. I shouldn’t know that. To be able

    00:53:44.000 –> 00:53:45.000

    to do that. I figured he wasn’t going

    00:53:45.000 –> 00:53:47.000

    broke. No. But chances are. I think I

    00:53:47.000 –> 00:53:48.000

    was I was looking at this the other

    00:53:48.000 –> 00:53:50.000

    day. I think that with the

    00:53:51.000 –> 00:53:53.000

    the two million that he’s technically making. As

    00:53:53.000 –> 00:53:55.000

    you and I were talking before the podcast,

    00:53:55.000 –> 00:53:57.000

    though, like, it’ll it’ll cost more or it’ll

    00:53:57.000 –> 00:53:59.000

    look like more Yeah. At least when they

    00:53:59.000 –> 00:54:01.000

    do the luxury tax, whatever. But for the

    00:54:01.000 –> 00:54:03.000

    two million that he’s making, I think he’s,

    00:54:03.000 –> 00:54:05.000

    like, the tenth or eleventh highest paid player

    00:54:05.000 –> 00:54:07.000

    on the Dodgers. Right? Now. Like, it’s it’s

    00:54:07.000 –> 00:54:09.000

    it’s kind of a silly figure that is

    00:54:09.000 –> 00:54:12.000

    out there. But, yeah, I I don’t know.

    00:54:12.000 –> 00:54:14.000

    I don’t know how this shakes out at

    00:54:14.000 –> 00:54:15.000

    the end of it. I don’t know how

    00:54:15.000 –> 00:54:17.000

    it works out for him, but I do

    00:54:17.000 –> 00:54:19.000

    know it allows the dodgers a team with

    00:54:19.000 –> 00:54:21.000

    a lot of financial flexibility anyhow, obviously, to

    00:54:21.000 –> 00:54:23.000

    be able to sign a deal like this.

    00:54:23.000 –> 00:54:24.000

    At some point, you’re gonna to pay the

    00:54:24.000 –> 00:54:26.000

    piper. Yeah. But it also allows them to

    00:54:26.000 –> 00:54:28.000

    go out there and add more pieces. You

    00:54:28.000 –> 00:54:30.000

    know, they already made the Brad. They brought

    00:54:30.000 –> 00:54:33.000

    in glass now. Yeah. And they signed him

    00:54:33.000 –> 00:54:36.000

    to an extension. Apparently, they’re still in on

    00:54:36.000 –> 00:54:36.000

    Yamamoto

    00:54:37.000 –> 00:54:39.000

    Yeah. Which is crazy. And who knows, by

    00:54:39.000 –> 00:54:41.000

    the time somebody watches this, maybe Yamamoto has

    00:54:41.000 –> 00:54:43.000

    signed. Right. He’s met with a few different

    00:54:43.000 –> 00:54:44.000

    teams. Don’t believe the cardinals are one of

    00:54:44.000 –> 00:54:46.000

    them at this point. Maybe maybe they are

    00:54:46.000 –> 00:54:48.000

    the mystery team. We’ll go with that mystery

    00:54:48.000 –> 00:54:52.000

    team, but, it’s if you are able to

    00:54:52.000 –> 00:54:54.000

    structure a deal like that, it sure does

    00:54:54.000 –> 00:54:56.000

    provide your team some flexibility. And I wonder

    00:54:56.000 –> 00:54:58.000

    I wonder, like, what doors is this gonna,

    00:54:59.000 –> 00:55:01.000

    like, or this Pandora’s box. Yeah. Like doing

    00:55:01.000 –> 00:55:01.000

    sixty

    00:55:02.000 –> 00:55:04.000

    dollars. They’re gonna be able to get. They’ll

    00:55:04.000 –> 00:55:05.000

    pay for that. Yeah. They’ll pay for that.

    00:55:05.000 –> 00:55:08.000

    That’s why, I mean, unfortunately, Anutani can’t, like,

    00:55:08.000 –> 00:55:10.000

    as he can. But to come to Saint

    00:55:10.000 –> 00:55:11.000

    Louis is gonna be hard versus you gotta

    00:55:11.000 –> 00:55:13.000

    be in LA or New York for that

    00:55:13.000 –> 00:55:14.000

    amount of money. You would think. You would

    00:55:14.000 –> 00:55:17.000

    think so. Right? So, I’m

    00:55:17.000 –> 00:55:19.000

    I’m interested to see it. Like, I I’m

    00:55:19.000 –> 00:55:21.000

    looking forward to you. Think about that lineup.

    00:55:21.000 –> 00:55:23.000

    You think about three guys or you have

    00:55:23.000 –> 00:55:24.000

    three hall of famers in a row. You

    00:55:24.000 –> 00:55:27.000

    got you got Muokey Brett Shohaeotani and Freddie

    00:55:27.000 –> 00:55:28.000

    Freeman? Stop.

    00:55:28.000 –> 00:55:30.000

    It’s incredible. Yeah. You know who’s gonna be

    00:55:30.000 –> 00:55:32.000

    calling his game. Who’s that? Brad Thompson?

    00:55:33.000 –> 00:55:35.000

    That’ll be fun. I mean, right? Hope I

    00:55:35.000 –> 00:55:37.000

    get the Dodgers series. Did and that who

    00:55:37.000 –> 00:55:39.000

    we open it against? Oh, yeah. In LA,

    00:55:40.000 –> 00:55:42.000

    right in the beginning. I mean, Brett It’s

    00:55:42.000 –> 00:55:44.000

    no hate time. Because he he’ll be, yeah,

    00:55:44.000 –> 00:55:46.000

    he’s back. He just has the DH next

    00:55:46.000 –> 00:55:47.000

    year. Right? Just the DH. But he’ll be

    00:55:47.000 –> 00:55:48.000

    he’ll be ready for opening day. Real quick.

    00:55:48.000 –> 00:55:50.000

    Yeah. And he will be.

    00:55:50.000 –> 00:55:52.000

    That’s one of the that’s another thing. You

    00:55:52.000 –> 00:55:54.000

    wanna think about this investment. That just tells

    00:55:54.000 –> 00:55:55.000

    you off the field they’re gonna make all

    00:55:55.000 –> 00:55:56.000

    their money. They’re they’re gonna be fine. You

    00:55:56.000 –> 00:55:58.000

    have a lot of smart people crunching the

    00:55:58.000 –> 00:56:00.000

    over there, with the Dodgers.

    00:56:01.000 –> 00:56:02.000

    What what if he doesn’t pitch again? I

    00:56:02.000 –> 00:56:05.000

    know. He he’s had two elbow surgeries. He’s

    00:56:05.000 –> 00:56:07.000

    had Tommy John, and then he’s had whatever

    00:56:07.000 –> 00:56:09.000

    this last one was, which that they’ve kept

    00:56:09.000 –> 00:56:10.000

    close to the vest. Obviously, the Dodgers have

    00:56:10.000 –> 00:56:13.000

    to know exactly what he Brad. But that’s

    00:56:13.000 –> 00:56:15.000

    a lot. That is an enormous risk, but

    00:56:15.000 –> 00:56:18.000

    it just tells you that unicorn that Shohae

    00:56:18.000 –> 00:56:21.000

    O’Tani is, that even with the murkiness of

    00:56:21.000 –> 00:56:22.000

    the future, it makes them it’s not murky

    00:56:22.000 –> 00:56:24.000

    at all. I just think two surgeries, one

    00:56:24.000 –> 00:56:25.000

    area,

    00:56:25.000 –> 00:56:27.000

    is a little scary when you’re investing like

    00:56:27.000 –> 00:56:29.000

    that. Yeah. Like, that is that is a

    00:56:29.000 –> 00:56:31.000

    lot to be thrown out there. For one

    00:56:31.000 –> 00:56:32.000

    thing, the rehab, I mean, you know that

    00:56:32.000 –> 00:56:34.000

    from experience. Right? I mean, the rehab become

    00:56:34.000 –> 00:56:36.000

    that who knows what’s gonna happen with the

    00:56:36.000 –> 00:56:39.000

    arm? It’s scary, man. So, last question for

    00:56:39.000 –> 00:56:41.000

    you, Brad, is, you think about your amazing

    00:56:41.000 –> 00:56:43.000

    well, now I got two questions for you.

    00:56:43.000 –> 00:56:44.000

    One of them is about your kids. What

    00:56:44.000 –> 00:56:46.000

    what do they think? You know, obviously Dylan

    00:56:46.000 –> 00:56:48.000

    playing baseball and stuff now. I’m sure your

    00:56:48.000 –> 00:56:50.000

    daughter pays attention to that stuff. And what

    00:56:50.000 –> 00:56:51.000

    do they think about Brad

    00:56:52.000 –> 00:56:54.000

    you know, doing what you’re doing now. Yeah.

    00:56:54.000 –> 00:56:55.000

    They,

    00:56:55.000 –> 00:56:57.000

    they’re finally at the point where I think

    00:56:57.000 –> 00:56:58.000

    that they understand

    00:56:58.000 –> 00:57:00.000

    what what it is that I do. And,

    00:57:00.000 –> 00:57:02.000

    as as I mentioned earlier, year. My son

    00:57:02.000 –> 00:57:04.000

    was born Gilliland,

    00:57:04.000 –> 00:57:06.000

    of my career, wasn’t in the big leagues

    00:57:06.000 –> 00:57:07.000

    anymore. So he never got to see that.

    00:57:07.000 –> 00:57:09.000

    And he never, my my kids never got

    00:57:09.000 –> 00:57:11.000

    to come to the field with me and

    00:57:11.000 –> 00:57:13.000

    and go play in the field. Like, stuff

    00:57:13.000 –> 00:57:14.000

    that I I got to see all these

    00:57:14.000 –> 00:57:16.000

    other guys do. Yeah. Or I was like,

    00:57:16.000 –> 00:57:18.000

    look at these old guys. They’re kids.

    00:57:18.000 –> 00:57:20.000

    My kids never got to do that. Yeah.

    00:57:20.000 –> 00:57:21.000

    Like, what a great thing it is for

    00:57:21.000 –> 00:57:23.000

    all these these kids. They get to kinda

    00:57:23.000 –> 00:57:24.000

    grow up in a clubhouse.

    00:57:25.000 –> 00:57:28.000

    Well, I they kinda get a little bit

    00:57:28.000 –> 00:57:29.000

    of that now with me doing what I

    00:57:29.000 –> 00:57:31.000

    do. They can come up to the booth

    00:57:31.000 –> 00:57:33.000

    and kinda see see what that is like.

    00:57:34.000 –> 00:57:36.000

    But I hope they think it’s cool. There

    00:57:36.000 –> 00:57:38.000

    there are downsides to it. Right? Like any

    00:57:38.000 –> 00:57:39.000

    other job. Yep. We were talking about youth

    00:57:39.000 –> 00:57:41.000

    baseball earlier. Unfortunately,

    00:57:41.000 –> 00:57:44.000

    you know, the youth baseball season, which, like,

    00:57:44.000 –> 00:57:46.000

    if perfect world. You know, if I weren’t

    00:57:46.000 –> 00:57:47.000

    doing that, I’d be coaching all the time.

    00:57:47.000 –> 00:57:49.000

    Like, that’s it. I’d be I’d have a

    00:57:49.000 –> 00:57:51.000

    youth academy and be doing all of that.

    00:57:52.000 –> 00:57:53.000

    I miss a lot. I miss a lot

    00:57:53.000 –> 00:57:55.000

    of the kid stuff during the summer, and

    00:57:55.000 –> 00:57:57.000

    that that part of it is very difficult.

    00:57:57.000 –> 00:57:59.000

    And that’s why this time now in the

    00:57:59.000 –> 00:58:01.000

    off season is so great to be home

    00:58:01.000 –> 00:58:03.000

    be able to pour in a lot more.

    00:58:03.000 –> 00:58:04.000

    But I I think that they like it,

    00:58:04.000 –> 00:58:06.000

    but I’ll be honest with you. I think

    00:58:06.000 –> 00:58:08.000

    the biggest thing that they get a kick

    00:58:08.000 –> 00:58:10.000

    out of is that I know Fred Bird.

    00:58:10.000 –> 00:58:11.000

    That’s it. Like that And I do your

    00:58:11.000 –> 00:58:13.000

    show. Fred Bird’s my end. Yeah. I got

    00:58:13.000 –> 00:58:15.000

    the Partners kids TV show. That’s my end.

    00:58:15.000 –> 00:58:16.000

    That’s awesome. And that last question I was

    00:58:16.000 –> 00:58:19.000

    gonna talk about is the community is very

    00:58:19.000 –> 00:58:21.000

    important to you, and you and your, amazing

    00:58:21.000 –> 00:58:22.000

    wife, you guys do awesome stuff for our,

    00:58:22.000 –> 00:58:24.000

    for our community here in Saint Louis. But

    00:58:24.000 –> 00:58:26.000

    when when you think about legacy, I mean,

    00:58:26.000 –> 00:58:27.000

    what do you what do you got the

    00:58:27.000 –> 00:58:29.000

    Thompson family to be known for.

    00:58:29.000 –> 00:58:32.000

    And, what’s important about that to you? Man,

    00:58:32.000 –> 00:58:33.000

    it’s it’s a great question. Honestly, I I’m

    00:58:33.000 –> 00:58:35.000

    not sure how much I’ve actually thought about

    00:58:35.000 –> 00:58:38.000

    leg Like, I thought about down the road.

    00:58:38.000 –> 00:58:40.000

    But I know this, I I don’t ever

    00:58:40.000 –> 00:58:43.000

    wanna be the person that is is walking

    00:58:43.000 –> 00:58:44.000

    up and you’re like, oh, here you go.

    00:58:44.000 –> 00:58:46.000

    Or are, like, I I want to be

    00:58:46.000 –> 00:58:48.000

    somebody that that leaves,

    00:58:48.000 –> 00:58:51.000

    when somebody thinks about me or what I

    00:58:51.000 –> 00:58:53.000

    do, like, they smile. Like, and,

    00:58:53.000 –> 00:58:56.000

    they I wanna bring excitement. I wanna bring

    00:58:56.000 –> 00:58:58.000

    happiness, and I I want to be able

    00:58:58.000 –> 00:59:00.000

    to give back. And I think that that

    00:59:00.000 –> 00:59:01.000

    is important, Brett. And I know that something

    00:59:01.000 –> 00:59:03.000

    that you and your wife do a ton

    00:59:03.000 –> 00:59:05.000

    of in in our community. And, it’s something

    00:59:05.000 –> 00:59:07.000

    that I would love to just build something

    00:59:07.000 –> 00:59:09.000

    more than the right here, the right now,

    00:59:09.000 –> 00:59:11.000

    the the this game. And, you know, that’s

    00:59:11.000 –> 00:59:12.000

    kind of a a process. But I think

    00:59:12.000 –> 00:59:14.000

    it’s also a great example.

    00:59:14.000 –> 00:59:16.000

    You’ve got a, you know, a young family

    00:59:16.000 –> 00:59:19.000

    who learning how important that is that it’s

    00:59:19.000 –> 00:59:22.000

    more so than just the the I am

    00:59:22.000 –> 00:59:23.000

    doing this right now and say, no, what

    00:59:23.000 –> 00:59:26.000

    we doing? What are we doing as a

    00:59:26.000 –> 00:59:27.000

    as a community as a as a people?

    00:59:27.000 –> 00:59:30.000

    So, I’d like to continue to grow that.

    00:59:30.000 –> 00:59:32.000

    But I think that any way that, you

    00:59:32.000 –> 00:59:34.000

    know, I can help in the community. I

    00:59:34.000 –> 00:59:36.000

    like to do. I like to to be

    00:59:36.000 –> 00:59:38.000

    around and I like to just be a

    00:59:38.000 –> 00:59:40.000

    part of things. And it’s special being here,

    00:59:41.000 –> 00:59:42.000

    being a part of the community of Saint

    00:59:42.000 –> 00:59:44.000

    Louis and the greater Saint Louis area

    00:59:45.000 –> 00:59:45.000

    is,

    00:59:45.000 –> 00:59:48.000

    it’s big. But it’s small. Right. It feels

    00:59:48.000 –> 00:59:50.000

    like, a Gilliland it’s it’s nice to be

    00:59:50.000 –> 00:59:52.000

    a part of it. Looking for the date

    00:59:52.000 –> 00:59:54.000

    exactly. I should know that.

    00:59:54.000 –> 00:59:56.000

    But speaking of stuff for the community, for

    00:59:56.000 –> 00:59:58.000

    those listening, February tenth, put that on your

    00:59:58.000 –> 01:00:01.000

    calendar, the the KC Hall in Ofoul in

    01:00:01.000 –> 01:00:03.000

    Illinois, Rock for Hope. Oh, nice. For Hope,

    01:00:03.000 –> 01:00:06.000

    Charity got a Brad, the Nashville All stars

    01:00:06.000 –> 01:00:08.000

    is what we’re calling about. It’s like big

    01:00:08.000 –> 01:00:10.000

    country music people. It’s like their guitar player,

    01:00:10.000 –> 01:00:12.000

    their drummer, their what Yes. When they’re not

    01:00:12.000 –> 01:00:14.000

    traveling with their main people, they come together.

    01:00:14.000 –> 01:00:16.000

    And so they’re coming here from Nashville, Tennessee

    01:00:17.000 –> 01:00:18.000

    on, February tenth

    01:00:19.000 –> 01:00:20.000

    at the KC Hall, we’re gonna raise some

    01:00:20.000 –> 01:00:22.000

    money. We’re gonna kick cancer’s ass and listen

    01:00:22.000 –> 01:00:24.000

    to an amazing band. So maybe you’ll see

    01:00:24.000 –> 01:00:26.000

    Brad Thompson there. Oh, no doubt. If I’m

    01:00:26.000 –> 01:00:28.000

    in town, I’m there. You’re there. How long

    01:00:28.000 –> 01:00:30.000

    have you guys been going with swingpro?

    01:00:30.000 –> 01:00:31.000

    It’s

    01:00:32.000 –> 01:00:34.000

    been amazing, man. It’s a long time. And

    01:00:34.000 –> 01:00:37.000

    so, you know, my the story, my mom’s,

    01:00:37.000 –> 01:00:40.000

    my mom’s mom and her grandma and two

    01:00:40.000 –> 01:00:41.000

    of her aunts were all diagnosed with cancer

    01:00:41.000 –> 01:00:43.000

    at the same time within about a six

    01:00:43.000 –> 01:00:44.000

    or seven month period.

    01:00:44.000 –> 01:00:46.000

    And, so that that was a lot. And

    01:00:46.000 –> 01:00:47.000

    so

    01:00:47.000 –> 01:00:49.000

    we were driving and thinking what are we

    01:00:49.000 –> 01:00:50.000

    gonna do about this? And so we started

    01:00:50.000 –> 01:00:52.000

    our charity. And so with amazing people in

    01:00:52.000 –> 01:00:54.000

    the community, look out the windows here. I

    01:00:54.000 –> 01:00:55.000

    mean, we couldn’t do what we do without

    01:00:55.000 –> 01:00:57.000

    the people on our our board and people

    01:00:57.000 –> 01:00:59.000

    like you that show up to events. It’s

    01:00:59.000 –> 01:01:01.000

    just it’s awesome, man. So thanks for asking.

    01:01:01.000 –> 01:01:03.000

    But it’s, this is about Brad Thompson.

    01:01:04.000 –> 01:01:06.000

    Two thousand twenty four season. What were we

    01:01:06.000 –> 01:01:06.000

    predicting?

    01:01:07.000 –> 01:01:09.000

    More wins. Yeah. More wins. That’s for a

    01:01:09.000 –> 01:01:11.000

    quote. Hey, look. The cardinals, they they made

    01:01:11.000 –> 01:01:13.000

    some additions. I know a lot of people

    01:01:13.000 –> 01:01:14.000

    joking around. I was like, man, they got

    01:01:14.000 –> 01:01:16.000

    older. It got better is is what they

    01:01:16.000 –> 01:01:18.000

    did. And, at this point,

    01:01:18.000 –> 01:01:21.000

    three additions to your rotation, Sunny Gravee, and

    01:01:21.000 –> 01:01:23.000

    the headliner who I think is a fantastic

    01:01:23.000 –> 01:01:24.000

    you have a three year deal for Sunny

    01:01:24.000 –> 01:01:26.000

    Gray guy that knows exactly what he’s doing.

    01:01:27.000 –> 01:01:28.000

    I think that he’s gonna be Brett. Second

    01:01:28.000 –> 01:01:30.000

    in the Sa Young voting last year.

    01:01:31.000 –> 01:01:33.000

    Lancelyn and Kyle Gibson adds certainty in the

    01:01:33.000 –> 01:01:36.000

    middle of your rotation, and especially Lance Lynn

    01:01:36.000 –> 01:01:38.000

    and Kyle Gibson adds leadership for sure. But,

    01:01:39.000 –> 01:01:42.000

    Lance Lynn adds an element that you didn’t

    01:01:42.000 –> 01:01:44.000

    have, somebody that a little porcupine,

    01:01:44.000 –> 01:01:45.000

    a little bristle,

    01:01:46.000 –> 01:01:48.000

    in there that will push back. And I

    01:01:48.000 –> 01:01:50.000

    think that’s an important thing to have club

    01:01:50.000 –> 01:01:51.000

    houses. So I I know that he’s gonna

    01:01:51.000 –> 01:01:53.000

    add that. You picked up a couple of

    01:01:53.000 –> 01:01:55.000

    bullpen arms, wanting to trade with Boston, other

    01:01:55.000 –> 01:01:57.000

    in the rule five draft. I I don’t

    01:01:57.000 –> 01:01:59.000

    believe that they’re done yet when it comes

    01:01:59.000 –> 01:02:01.000

    to the pen. So I’m excited. I’m excited

    01:02:01.000 –> 01:02:03.000

    to see the young guys. I wanna see

    01:02:03.000 –> 01:02:05.000

    a year two of Jordan Walker. Yeah. Can’t

    01:02:05.000 –> 01:02:07.000

    wait to watch Mason win, man short stop

    01:02:07.000 –> 01:02:09.000

    for a season the kid is. So he’ll

    01:02:09.000 –> 01:02:10.000

    start. They already said that. Yeah. I believe

    01:02:10.000 –> 01:02:12.000

    so. Like, that’s the plan, at least, that

    01:02:12.000 –> 01:02:13.000

    he’ll be the guy.

    01:02:14.000 –> 01:02:17.000

    So I’m looking forward to that. Gilliland Aronado,

    01:02:17.000 –> 01:02:20.000

    another year with those guys. Like, everything is

    01:02:20.000 –> 01:02:21.000

    right there for the cardinals

    01:02:22.000 –> 01:02:24.000

    to compete and hopefully win the central. Other

    01:02:24.000 –> 01:02:26.000

    teams have been pretty quiet in the central.

    01:02:26.000 –> 01:02:28.000

    I don’t expect come to stay quiet the

    01:02:28.000 –> 01:02:30.000

    entire time other than hiring Craig Council away

    01:02:30.000 –> 01:02:33.000

    from the Milwaukee brewers, which is crazy. You’re

    01:02:33.000 –> 01:02:35.000

    in division, isn’t it? Yeah. Well, especially how

    01:02:35.000 –> 01:02:37.000

    much money they paid Right? Gave him a

    01:02:37.000 –> 01:02:39.000

    a forty million dollar deal over five years.

    01:02:39.000 –> 01:02:39.000

    Pretty impressive.

    01:02:40.000 –> 01:02:42.000

    So you would believe that they’re not done

    01:02:42.000 –> 01:02:43.000

    adding to it. But I think that they

    01:02:43.000 –> 01:02:45.000

    should be competing for their vision this year.

    01:02:45.000 –> 01:02:47.000

    And I know cardinal fans, like, hate to

    01:02:47.000 –> 01:02:49.000

    hear it because they they wanna talk about

    01:02:49.000 –> 01:02:51.000

    building what the Dodgers Brett. Right? Go out

    01:02:51.000 –> 01:02:53.000

    and just spend all all of this money,

    01:02:53.000 –> 01:02:54.000

    but it is very true. And I think

    01:02:54.000 –> 01:02:56.000

    the Dodgers can tell you this too is

    01:02:56.000 –> 01:02:58.000

    they don’t win the world series every time

    01:02:58.000 –> 01:03:00.000

    they get there, get into the post season,

    01:03:00.000 –> 01:03:03.000

    get yourself and specifically win your division,

    01:03:03.000 –> 01:03:05.000

    win your Gilliland

    01:03:05.000 –> 01:03:07.000

    you never know what’s gonna happen when you

    01:03:07.000 –> 01:03:09.000

    get into October. So that’s the hope this

    01:03:09.000 –> 01:03:11.000

    year that we have a deep run into

    01:03:11.000 –> 01:03:13.000

    October, I think you got the right pieces

    01:03:13.000 –> 01:03:14.000

    to do. And I also know that you

    01:03:14.000 –> 01:03:16.000

    have the right prospect capital. If you get

    01:03:16.000 –> 01:03:18.000

    close to the trade deadline, you believe that

    01:03:18.000 –> 01:03:19.000

    you’re a piece short,

    01:03:19.000 –> 01:03:21.000

    that John Jose logged, Michael Gers, they can

    01:03:21.000 –> 01:03:22.000

    go out and make a deal like. Yeah.

    01:03:22.000 –> 01:03:24.000

    That’s awesome. Where do our listeners find more

    01:03:24.000 –> 01:03:25.000

    of Brad Thompson?

    01:03:26.000 –> 01:03:28.000

    Right here. On this podcast is where you

    01:03:28.000 –> 01:03:30.000

    find out. I’m, hopefully be doing a lot

    01:03:30.000 –> 01:03:32.000

    more games on on Valley sports,

    01:03:32.000 –> 01:03:33.000

    doing a lot of fill in work on

    01:03:33.000 –> 01:03:36.000

    01:01 ESPN as know, I’ve scaled back, but

    01:03:36.000 –> 01:03:37.000

    I can’t stay all the way out. You

    01:03:37.000 –> 01:03:39.000

    know, Andrea doesn’t want me home all the

    01:03:39.000 –> 01:03:40.000

    time, Brad. I gotta be able to get

    01:03:40.000 –> 01:03:42.000

    out of the house. So, hopefully, you hear

    01:03:42.000 –> 01:03:44.000

    me popping up a little bit more here

    01:03:44.000 –> 01:03:45.000

    this new year. Man, thanks so much for

    01:03:45.000 –> 01:03:47.000

    being on the circuit of success. I appreciate

    01:03:47.000 –> 01:03:49.000

    having you. I think I think you might

    01:03:49.000 –> 01:03:51.000

    be the only three time guest because you

    01:03:51.000 –> 01:03:52.000

    were I looked at this last night. Really?

    01:03:52.000 –> 01:03:54.000

    We did this in April.

    01:03:54.000 –> 01:03:57.000

    I started this February six two thousand seventeen.

    01:03:58.000 –> 01:04:00.000

    You were on an April of two thousand

    01:04:00.000 –> 01:04:01.000

    seventeen. I looked, so our kids would have

    01:04:01.000 –> 01:04:04.000

    been, like, three. That my fourth and your

    01:04:04.000 –> 01:04:06.000

    oldest would have been three. And then we

    01:04:06.000 –> 01:04:06.000

    did,

    01:04:07.000 –> 01:04:08.000

    which was a blast for me. Hopefully, it

    01:04:08.000 –> 01:04:10.000

    was fun for you all. Me, you, Jason

    01:04:10.000 –> 01:04:11.000

    Iseringhausen,

    01:04:12.000 –> 01:04:15.000

    Kyle McClellan, Jason Simonachi, and Brian Jordan. That

    01:04:15.000 –> 01:04:16.000

    was a fun one. That was awesome. We’re

    01:04:16.000 –> 01:04:18.000

    all at home. Remember that? It’s supposed to

    01:04:18.000 –> 01:04:19.000

    be open today? It’s supposed to be opening

    01:04:19.000 –> 01:04:21.000

    day for the cardinals, and we had an

    01:04:21.000 –> 01:04:22.000

    amazing, I don’t know, hour and a half,

    01:04:22.000 –> 01:04:24.000

    two hour deal. So that was awesome. So,

    01:04:24.000 –> 01:04:26.000

    brother, thank you for being with us again.

    01:04:26.000 –> 01:04:27.000

    It’s awesome having you. Thank you for having

    01:04:27.000 –> 01:04:28.000

    me as honored three times.

    1 hr 5 min
  • The JRNY of Chris Pronger: NHL Hall of Famer

    Welcome to another riveting episode of the Circuit of Success podcast! In this edition, host Brett Gilliland dives deep into the extraordinary journey of Chris Pronger, a true hockey legend and former NHL player. Join us as we explore Pronger’s career, from his high school hockey days to becoming a Hall of Fame inductee and a two-time gold medalist.

    Discover the grit and physicality that defined Pronger’s time on the ice, including his victorious moments as a Stanley Cup champion with the St. Louis Blues. Gain insights into the challenges of professional sports and the wisdom Pronger gleaned from early mentorship, highlighting the role of a business coach in shaping his path to greatness.

    But that’s not all – Pronger’s story extends beyond the rink. Uncover the fascinating world of Journey J.R.N.Y., the whisky business co-founded by Chris and his brother. Delve into the intricacies of their venture, forged through years of research and development.

    In this episode, Pronger shares invaluable advice on investing in oneself, the pursuit of excellence, and the significance of giving back to the community. Learn how his experiences as an athlete fueled his commitment to making a positive impact on the world, echoing the sentiment that the adrenaline rush on the ice is irreplaceable but focusing on the present is paramount.

    Whether you’re a hockey enthusiast, a business-minded individual, or someone seeking inspiration, Chris Pronger’s insights are sure to resonate. Join us for a compelling discussion that intertwines NHL glory, the St. Louis Blues legacy, the essence of a hockey legend, and the exciting world of JRNY whisky. Don’t miss out on this episode packed with wisdom and the keys to success.

    Subscribe now and be part of the Circuit of Success journey!

    Chris Pronger – NHL HALL OF FAME

     

    00:00:14.000 –> 00:00:16.000

    I’m your host, Brett Gilliland.

    00:00:16.000 –> 00:00:19.000

    And today, I’ve got Chris Pronger. What’s up,

    00:00:19.000 –> 00:00:20.000

    my man? How are you?

    00:00:21.000 –> 00:00:23.000

    I am great. It’s good to have you.

    00:00:23.000 –> 00:00:25.000

    You. Been excited about this. It’s been a

    00:00:25.000 –> 00:00:26.000

    while. It’s been a while.

    00:00:26.000 –> 00:00:28.000

    We got our customers. We are branded for

    00:00:28.000 –> 00:00:31.000

    those watching at home. Thank you. Got the

    00:00:31.000 –> 00:00:33.000

    turkey Canadian whiskey right here. I go Brett.

    00:00:33.000 –> 00:00:35.000

    You go black? Yeah. You’re kind enough to

    00:00:35.000 –> 00:00:36.000

    come in here and give me a shirt.

    00:00:36.000 –> 00:00:39.000

    We got some, we got some whisky here.

    00:00:39.000 –> 00:00:41.000

    We may open one in a Gilliland,

    00:00:42.000 –> 00:00:44.000

    but yeah, man, you are the Hall fame

    00:00:44.000 –> 00:00:46.000

    hockey player, two time gold medalist,

    00:00:47.000 –> 00:00:48.000

    Stanley Cupchamp,

    00:00:49.000 –> 00:00:51.000

    Number forty four is retired at the enterprise

    00:00:51.000 –> 00:00:52.000

    center.

    00:00:52.000 –> 00:00:54.000

    You are a whisky owner. You are a

    00:00:54.000 –> 00:00:56.000

    husband. You are a father. And my last

    00:00:56.000 –> 00:00:58.000

    thing, I put your one hell of a

    00:00:58.000 –> 00:01:00.000

    golfer. Uh-huh. Wow. Not quite as good as

    00:01:00.000 –> 00:01:00.000

    you.

    00:01:02.000 –> 00:01:04.000

    But, man, that’s a hell of a career.

    00:01:04.000 –> 00:01:05.000

    That’s a hell of a career. Yeah. Practice

    00:01:05.000 –> 00:01:07.000

    on your slap shot. Not not your golf

    00:01:07.000 –> 00:01:10.000

    shot. Right? So, well, it’s been awesome getting

    00:01:10.000 –> 00:01:12.000

    to know you through old Billy. Billy Schmidt

    00:01:12.000 –> 00:01:14.000

    introduced to two of us. And so it’s

    00:01:14.000 –> 00:01:16.000

    been fun getting to know you, man. So

    00:01:16.000 –> 00:01:17.000

    I was excited to have you on the

    00:01:17.000 –> 00:01:18.000

    pod But if you can,

    00:01:18.000 –> 00:01:20.000

    people that don’t know you, I’m sure they

    00:01:20.000 –> 00:01:21.000

    listen to this probably does know you. But

    00:01:21.000 –> 00:01:22.000

    for those that don’t, man, there’s always a

    00:01:22.000 –> 00:01:24.000

    backstory. Something that’s helped make you the man

    00:01:24.000 –> 00:01:25.000

    you are today, and I always love to

    00:01:25.000 –> 00:01:27.000

    chat about that. So there, if you don’t

    00:01:27.000 –> 00:01:29.000

    mind. Yeah. No. I grew up in small

    00:01:29.000 –> 00:01:30.000

    town Canada,

    00:01:30.000 –> 00:01:31.000

    dried in Ontario,

    00:01:32.000 –> 00:01:34.000

    thriving metropolis of about seven thousand,

    00:01:35.000 –> 00:01:36.000

    strong right now.

    00:01:37.000 –> 00:01:37.000

    Nice.

    00:01:38.000 –> 00:01:41.000

    Northwest in Ontario is, so my hometown driving

    00:01:41.000 –> 00:01:43.000

    is eight hours straight north of Minneapolis.

    00:01:43.000 –> 00:01:47.000

    K. The coldest place in the continental US,

    00:01:47.000 –> 00:01:48.000

    not in Alaska

    00:01:49.000 –> 00:01:51.000

    is international falls, which is two and a

    00:01:51.000 –> 00:01:53.000

    half hours south of me. Wow. So it

    00:01:53.000 –> 00:01:54.000

    is cold.

    00:01:56.000 –> 00:01:57.000

    Not a lot going on in the winter

    00:01:57.000 –> 00:01:59.000

    other than hockey and

    00:01:59.000 –> 00:02:00.000

    snowmobiling,

    00:02:00.000 –> 00:02:02.000

    and ice fishing, and what you what you

    00:02:02.000 –> 00:02:04.000

    would expect. Yeah. But,

    00:02:05.000 –> 00:02:07.000

    Brett childhood growing up. Love living there. It

    00:02:07.000 –> 00:02:09.000

    was, it was a lot of fun. You

    00:02:09.000 –> 00:02:11.000

    know, see pre internet. So it was

    00:02:12.000 –> 00:02:14.000

    not a lot going on as far as,

    00:02:14.000 –> 00:02:16.000

    surfing the web and doing all that stuff

    00:02:16.000 –> 00:02:18.000

    and video games. It was pretty,

    00:02:19.000 –> 00:02:22.000

    you know, kinda asteroids and, the simple games

    00:02:22.000 –> 00:02:24.000

    that’s, that you can think of. But,

    00:02:25.000 –> 00:02:27.000

    now we played hockey pretty much every My

    00:02:27.000 –> 00:02:29.000

    brother, like, it’s pretty much what you do

    00:02:29.000 –> 00:02:31.000

    up there. Right? You’re not you’re not playing

    00:02:31.000 –> 00:02:33.000

    basketball or are you playing basketball baseball in

    00:02:33.000 –> 00:02:35.000

    the summers? Yeah. No. I was a multi

    00:02:35.000 –> 00:02:36.000

    sport athlete. Okay.

    00:02:36.000 –> 00:02:38.000

    I would play hockey in the

    00:02:39.000 –> 00:02:40.000

    fall, winter,

    00:02:40.000 –> 00:02:43.000

    early spring. And then would play baseball. Mhmm.

    00:02:43.000 –> 00:02:45.000

    And then I would golf all summer and

    00:02:45.000 –> 00:02:47.000

    kind of swim in the lake and be

    00:02:47.000 –> 00:02:49.000

    a kid. Nice. And then,

    00:02:50.000 –> 00:02:52.000

    I usually did not put skates on till

    00:02:52.000 –> 00:02:55.000

    the last two weeks of August when I

    00:02:55.000 –> 00:02:56.000

    would normally go to Thunder Bay and do

    00:02:56.000 –> 00:02:57.000

    a hockey school and stay with my grandparents

    00:02:57.000 –> 00:02:58.000

    and kinda have some time with

    00:03:00.000 –> 00:03:02.000

    them. My parents would get a break from

    00:03:02.000 –> 00:03:04.000

    us. Because you and your brother, right? Just

    00:03:04.000 –> 00:03:06.000

    me and my brother who’s two years older.

    00:03:06.000 –> 00:03:08.000

    Two for two for your parents and Angel

    00:03:08.000 –> 00:03:09.000

    hockey stars.

    00:03:09.000 –> 00:03:10.000

    And then,

    00:03:10.000 –> 00:03:11.000

    yeah, we just

    00:03:12.000 –> 00:03:13.000

    I mean, it was pretty simple living. It

    00:03:13.000 –> 00:03:15.000

    was nice. It’s awesome. Yeah. Not a whole

    00:03:15.000 –> 00:03:17.000

    lot to worry about. No cell phones. No

    00:03:17.000 –> 00:03:18.000

    nothing. And how much older is your brother

    00:03:18.000 –> 00:03:20.000

    than you? Two years. Okay. So two years

    00:03:20.000 –> 00:03:21.000

    older than you. So he’s beating the crap

    00:03:21.000 –> 00:03:23.000

    out of you guys or kids, running around

    00:03:23.000 –> 00:03:25.000

    a backyard. I believe I counted one summer.

    00:03:25.000 –> 00:03:26.000

    I had forty nine bleeding noses.

    00:03:27.000 –> 00:03:28.000

    So there was,

    00:03:29.000 –> 00:03:31.000

    there Thanks a lot. As as we used

    00:03:31.000 –> 00:03:32.000

    to hear a lot of, oh, the Pronger

    00:03:32.000 –> 00:03:34.000

    boys are going at it again. Yeah. But,

    00:03:34.000 –> 00:03:35.000

    no, it was,

    00:03:36.000 –> 00:03:37.000

    It was your dad, mom, the end of

    00:03:37.000 –> 00:03:40.000

    hockey? Is it sports? My dad played, you

    00:03:40.000 –> 00:03:42.000

    know, like college hockey a little bit. And,

    00:03:43.000 –> 00:03:44.000

    saw a picture of you guys where he’s

    00:03:44.000 –> 00:03:46.000

    not near as tall as you guys.

    00:03:46.000 –> 00:03:49.000

    My dad is 05:11. Okay. Chris brother was

    00:03:49.000 –> 00:03:51.000

    six six kinda like a picture I have

    00:03:51.000 –> 00:03:53.000

    of you and I. I look like I’m

    00:03:53.000 –> 00:03:55.000

    five foot four, you know, like, what’s going

    00:03:55.000 –> 00:03:57.000

    on here, man? This is terrible. So My

    00:03:57.000 –> 00:03:59.000

    grandpa was six three. So he’s the run

    00:03:59.000 –> 00:04:00.000

    to the litter. Yeah. You’re six six. Your

    00:04:00.000 –> 00:04:03.000

    brother’s six three. Six three. Okay. Big dudes.

    00:04:03.000 –> 00:04:05.000

    Imagine that on skates, even more intimidating.

    00:04:06.000 –> 00:04:07.000

    What, at what point do you should we

    00:04:07.000 –> 00:04:09.000

    open some of this stuff? Yeah. Let’s get

    00:04:09.000 –> 00:04:11.000

    I’ll let you, just grab it. Pick your

    00:04:11.000 –> 00:04:12.000

    poison. Alright. Let’s do this right here. Figure

    00:04:12.000 –> 00:04:13.000

    out which one you want. Get it right

    00:04:13.000 –> 00:04:14.000

    here. There we go. I can get it

    00:04:14.000 –> 00:04:17.000

    open here. Chris is some good stuff.

    00:04:17.000 –> 00:04:19.000

    We get a little pour here

    00:04:19.000 –> 00:04:21.000

    and then, I’ll ship it your way.

    00:04:23.000 –> 00:04:26.000

    Very good? Thank you, sir. Thank you.

    00:04:28.000 –> 00:04:29.000

    Cheers, mate. Cheers? Yeah. I’d like to

    00:04:33.000 –> 00:04:35.000

    smell it. A good stuff. That a good

    00:04:35.000 –> 00:04:37.000

    stuff. Anyway, back to the

    00:04:37.000 –> 00:04:40.000

    pre recorded, not pre recorded. The recorded session

    00:04:40.000 –> 00:04:41.000

    here we’re doing is At what point did

    00:04:41.000 –> 00:04:43.000

    you know you’re different, man? I mean, obviously,

    00:04:43.000 –> 00:04:45.000

    playing hockey, you’re a high level. There’s tons

    00:04:45.000 –> 00:04:46.000

    of good hockey players come from Canada.

    00:04:47.000 –> 00:04:48.000

    Was there that moment where you thought, man,

    00:04:48.000 –> 00:04:50.000

    I’m a little different than some of these

    00:04:50.000 –> 00:04:50.000

    guys?

    00:04:50.000 –> 00:04:51.000

    I was always,

    00:04:52.000 –> 00:04:54.000

    you know, growing up on, you know, kids

    00:04:54.000 –> 00:04:56.000

    my age. I usually played up a a

    00:04:56.000 –> 00:04:58.000

    a year or two years. Yeah.

    00:05:00.000 –> 00:05:01.000

    And and, you know, just played it out

    00:05:01.000 –> 00:05:04.000

    a higher level, if you will. And then

    00:05:04.000 –> 00:05:05.000

    you you really don’t know, come from a

    00:05:05.000 –> 00:05:08.000

    small town back then, you know, there’s, again,

    00:05:08.000 –> 00:05:10.000

    no internet, no real TV where you can,

    00:05:10.000 –> 00:05:13.000

    other than watch an NHL on hockey night

    00:05:13.000 –> 00:05:14.000

    in Canada on Saturday nights,

    00:05:14.000 –> 00:05:17.000

    you weren’t really immersed in it other than

    00:05:17.000 –> 00:05:18.000

    just who you’re playing against all the time.

    00:05:18.000 –> 00:05:20.000

    So I didn’t really

    00:05:20.000 –> 00:05:22.000

    have a good understanding or gauge

    00:05:23.000 –> 00:05:24.000

    to understand

    00:05:25.000 –> 00:05:27.000

    where I was at with respect to competition

    00:05:27.000 –> 00:05:29.000

    levels and and things of that nature. So,

    00:05:30.000 –> 00:05:32.000

    moved away from home when was fifteen, but

    00:05:32.000 –> 00:05:34.000

    prior to that, I had a choice to

    00:05:34.000 –> 00:05:36.000

    make at thirteen. Am I gonna play high

    00:05:36.000 –> 00:05:36.000

    school hockey,

    00:05:37.000 –> 00:05:38.000

    or am I gonna go play AAA hockey,

    00:05:38.000 –> 00:05:40.000

    which my brother played, and you’re driving

    00:05:41.000 –> 00:05:43.000

    10:12 hours in a bus, and it’s a

    00:05:43.000 –> 00:05:44.000

    gr you know, it’s a commitment and a

    00:05:44.000 –> 00:05:45.000

    grind.

    00:05:45.000 –> 00:05:47.000

    And I was, like, you know, I don’t

    00:05:47.000 –> 00:05:49.000

    wanna do that. I wanna play I wanna

    00:05:49.000 –> 00:05:51.000

    be with my friends, and I wanna play

    00:05:51.000 –> 00:05:52.000

    high school hockey.

    00:05:52.000 –> 00:05:54.000

    And, you know, there was a little politics

    00:05:54.000 –> 00:05:57.000

    involved that that I’ll get to later, but

    00:05:57.000 –> 00:05:59.000

    that was kinda really the first

    00:06:00.000 –> 00:06:03.000

    foray into the politics politics of sports and

    00:06:03.000 –> 00:06:05.000

    kinda what can happen

    00:06:06.000 –> 00:06:08.000

    they were upset that I didn’t go play

    00:06:08.000 –> 00:06:10.000

    on Chris AAA team. They being your parents?

    00:06:10.000 –> 00:06:12.000

    No. They being the coaching staff and the

    00:06:12.000 –> 00:06:15.000

    managers of that team. And their friends, my

    00:06:15.000 –> 00:06:16.000

    my brother played there, and they were friends

    00:06:16.000 –> 00:06:18.000

    of my parents, a lot of them. And,

    00:06:19.000 –> 00:06:22.000

    they we kinda merged two talents together, Kenora,

    00:06:22.000 –> 00:06:24.000

    and dried, and merged to create this triple

    00:06:24.000 –> 00:06:26.000

    a team because we were not each city

    00:06:26.000 –> 00:06:28.000

    was not or town was not AAA. Yeah.

    00:06:28.000 –> 00:06:30.000

    So we’d go and play in this AAA

    00:06:30.000 –> 00:06:32.000

    league. And I’m like, oh, I just wanna

    00:06:32.000 –> 00:06:34.000

    play with my buddies, but but again,

    00:06:35.000 –> 00:06:35.000

    fourteen,

    00:06:36.000 –> 00:06:37.000

    thirteen, fourteen,

    00:06:37.000 –> 00:06:39.000

    turning fifteen, the two years I played high

    00:06:39.000 –> 00:06:41.000

    school, I’m playing against twenty year olds. So

    00:06:41.000 –> 00:06:43.000

    I’m I’m playing nineteen, twenty year olds. So

    00:06:43.000 –> 00:06:46.000

    I’m playing against much older competition

    00:06:46.000 –> 00:06:48.000

    that have either gone on play junior, and

    00:06:48.000 –> 00:06:50.000

    I’ll come back. Gonna play high school hockey,

    00:06:50.000 –> 00:06:53.000

    finish your hockey careers, and go to school

    00:06:53.000 –> 00:06:54.000

    and do whatever. Right? So you’re you’re playing.

    00:06:54.000 –> 00:06:57.000

    It’s still against some pretty players. Yep. And

    00:06:57.000 –> 00:06:59.000

    on our team were players that had played

    00:06:59.000 –> 00:07:00.000

    in that league, and now they’re back playing

    00:07:00.000 –> 00:07:02.000

    high school hockey. So we had there was

    00:07:02.000 –> 00:07:04.000

    a lot of really hockey players that I’m

    00:07:04.000 –> 00:07:06.000

    playing against at the that age.

    00:07:07.000 –> 00:07:09.000

    So I’m, you know, I think in grade

    00:07:09.000 –> 00:07:11.000

    nine. I was six one, grade ten. I

    00:07:11.000 –> 00:07:12.000

    was six three. So I’m,

    00:07:13.000 –> 00:07:14.000

    Give me as big as those guys. I’m

    00:07:14.000 –> 00:07:16.000

    tall. I’m tall. I’m not big.

    00:07:17.000 –> 00:07:17.000

    Skin’ mouthy.

    00:07:19.000 –> 00:07:19.000

    But,

    00:07:20.000 –> 00:07:21.000

    you know, I think understanding

    00:07:23.000 –> 00:07:24.000

    I just wanted to have a good time.

    00:07:24.000 –> 00:07:26.000

    I wanted to enjoy my childhood. You know,

    00:07:26.000 –> 00:07:27.000

    it was a lot of pressure of, you

    00:07:27.000 –> 00:07:29.000

    know, you’re the best player. You’re Chris. You’re

    00:07:29.000 –> 00:07:30.000

    that. Yeah.

    00:07:31.000 –> 00:07:32.000

    And I thought we had a good enough

    00:07:32.000 –> 00:07:34.000

    team to go play in the Ontario’s where

    00:07:34.000 –> 00:07:35.000

    you’d go down to Toronto

    00:07:36.000 –> 00:07:38.000

    and play against the top high schools in

    00:07:38.000 –> 00:07:41.000

    the in the in the province and gets

    00:07:41.000 –> 00:07:42.000

    go to that way as opposed to playing

    00:07:42.000 –> 00:07:43.000

    out west

    00:07:43.000 –> 00:07:45.000

    were in Ontario, but they’re playing in the

    00:07:45.000 –> 00:07:47.000

    western. It just it was a, yeah, a

    00:07:47.000 –> 00:07:50.000

    s assorted deal. And so

    00:07:51.000 –> 00:07:52.000

    I played high school hockey for these two

    00:07:52.000 –> 00:07:53.000

    years. We go to the Ontario’s, both years.

    00:07:55.000 –> 00:07:56.000

    Brett

    00:07:56.000 –> 00:07:59.000

    seen by some scouts and and get asked

    00:07:59.000 –> 00:08:01.000

    to go play for this junior tee junior

    00:08:01.000 –> 00:08:02.000

    b team down in Stratford.

    00:08:03.000 –> 00:08:04.000

    And

    00:08:04.000 –> 00:08:06.000

    before I go and do that, I go

    00:08:06.000 –> 00:08:07.000

    to this summer camp, and they’re doing this

    00:08:07.000 –> 00:08:09.000

    under sixteen,

    00:08:10.000 –> 00:08:13.000

    camp to pick Chris, the all Ontario team,

    00:08:13.000 –> 00:08:15.000

    and I go to this camp, of which

    00:08:15.000 –> 00:08:17.000

    a lot were on this AAA team. Right.

    00:08:18.000 –> 00:08:20.000

    And, you know, it was a valuable learning

    00:08:20.000 –> 00:08:22.000

    for me on a couple fronts, number one,

    00:08:22.000 –> 00:08:22.000

    the politics.

    00:08:23.000 –> 00:08:24.000

    Number two,

    00:08:24.000 –> 00:08:26.000

    I wasn’t in the best shape. I didn’t

    00:08:26.000 –> 00:08:28.000

    train overly hard preparing

    00:08:29.000 –> 00:08:29.000

    for this,

    00:08:31.000 –> 00:08:32.000

    camp. So,

    00:08:32.000 –> 00:08:34.000

    you know, they said, oh, you know, we’re

    00:08:34.000 –> 00:08:36.000

    we’re cutting you. And I’m like,

    00:08:37.000 –> 00:08:39.000

    I’m I’m looking at my Gilliland I’m like,

    00:08:39.000 –> 00:08:41.000

    how am I getting cut? There’s no way.

    00:08:41.000 –> 00:08:43.000

    Yeah. But I get cut.

    00:08:43.000 –> 00:08:46.000

    And one of the scouts that watched me

    00:08:46.000 –> 00:08:49.000

    that pre that spring playing the All Ontario’s

    00:08:50.000 –> 00:08:52.000

    had two wild Chris. Now he’s got two

    00:08:52.000 –> 00:08:54.000

    wild cards for all of Ontario.

    00:08:56.000 –> 00:08:58.000

    And he’s like, how does this kid get

    00:08:58.000 –> 00:08:59.000

    cut? And he uses one of his two

    00:08:59.000 –> 00:09:01.000

    wild cards on me to go to the

    00:09:01.000 –> 00:09:02.000

    main camp. Wow.

    00:09:03.000 –> 00:09:04.000

    And I make the team.

    00:09:06.000 –> 00:09:08.000

    Again, not making the same mistake.

    00:09:08.000 –> 00:09:10.000

    I’m training now. I’m like, alright. I’m gonna

    00:09:10.000 –> 00:09:12.000

    train. I learned my lesson that it wasn’t

    00:09:12.000 –> 00:09:12.000

    prepared.

    00:09:13.000 –> 00:09:15.000

    Gonna happen again. I’m gonna train. I’m gonna

    00:09:15.000 –> 00:09:17.000

    prepare. And, you know, he’s that gentleman is

    00:09:20.000 –> 00:09:23.000

    still of my good friends. The wild card

    00:09:23.000 –> 00:09:25.000

    guy. The wild card guy, Sheldon Ferguson Ferguson,

    00:09:25.000 –> 00:09:26.000

    who then went on to scout

    00:09:27.000 –> 00:09:29.000

    for, central NHL central scouting, and then he

    00:09:29.000 –> 00:09:31.000

    worked for a number of different, NHL teams

    00:09:31.000 –> 00:09:32.000

    along the way.

    00:09:33.000 –> 00:09:36.000

    But still always talk about that circumstance and

    00:09:36.000 –> 00:09:37.000

    how

    00:09:37.000 –> 00:09:39.000

    He’s just happened to see if I don’t

    00:09:39.000 –> 00:09:40.000

    go to the Ontario championships, he doesn’t see

    00:09:40.000 –> 00:09:42.000

    me, and I don’t get this wallet, you

    00:09:42.000 –> 00:09:43.000

    know. It’s just who knows where he is.

    00:09:43.000 –> 00:09:45.000

    So many different. Yeah. I mean, it’s just

    00:09:45.000 –> 00:09:47.000

    if you don’t that opportunity or someone somebody

    00:09:47.000 –> 00:09:48.000

    doesn’t go out on a limb for you.

    00:09:48.000 –> 00:09:50.000

    Yep. You know, you you just never know

    00:09:50.000 –> 00:09:51.000

    where you’re gonna be. What were your parents

    00:09:51.000 –> 00:09:54.000

    like during that phase of life? Right? I’m

    00:09:54.000 –> 00:09:55.000

    picking high school over what they want me

    00:09:55.000 –> 00:09:57.000

    to do because, you know, in today’s world,

    00:09:57.000 –> 00:09:58.000

    and obviously you got kids. You know what

    00:09:58.000 –> 00:10:00.000

    it’s like. But the sports world is nuts.

    00:10:00.000 –> 00:10:01.000

    No.

    00:10:01.000 –> 00:10:02.000

    Bean

    00:10:03.000 –> 00:10:05.000

    Yeah. Miley. Yes. Yes. Miley.

    00:10:06.000 –> 00:10:08.000

    What were your parents like versus what we

    00:10:08.000 –> 00:10:09.000

    see parents today? Like, if you’re not on

    00:10:09.000 –> 00:10:11.000

    that all star if you’re not doing this,

    00:10:11.000 –> 00:10:12.000

    you’re not, you know, what were they like?

    00:10:12.000 –> 00:10:14.000

    Because they again, they went two for two

    00:10:14.000 –> 00:10:16.000

    with two NHL players. I mean, that’s that’s

    00:10:16.000 –> 00:10:17.000

    amazing. Yeah. I would say,

    00:10:18.000 –> 00:10:20.000

    you know, my dad was always quiet, always

    00:10:20.000 –> 00:10:22.000

    sat by himself up in the corner and

    00:10:22.000 –> 00:10:23.000

    just watched. Yeah.

    00:10:24.000 –> 00:10:26.000

    My mom was kinda with other parents, you

    00:10:26.000 –> 00:10:28.000

    know, hooting and hollering, but not, you know,

    00:10:28.000 –> 00:10:30.000

    getting involved in coaching and doing all that

    00:10:30.000 –> 00:10:32.000

    stuff. Getting advice and getting kicked. Yeah. Doing

    00:10:32.000 –> 00:10:33.000

    all that kind of stuff.

    00:10:34.000 –> 00:10:36.000

    You know, they weren’t car rides. What were

    00:10:36.000 –> 00:10:36.000

    those like?

    00:10:37.000 –> 00:10:40.000

    They were pretty quiet. I was pretty intense

    00:10:40.000 –> 00:10:41.000

    kid kinda preparing

    00:10:42.000 –> 00:10:44.000

    the way you saw me play is the

    00:10:44.000 –> 00:10:45.000

    way I played all the time. Okay. That’s

    00:10:45.000 –> 00:10:47.000

    the only way I know how to play.

    00:10:47.000 –> 00:10:48.000

    That’s the only way I know how to

    00:10:48.000 –> 00:10:49.000

    play. Okay. And so

    00:10:50.000 –> 00:10:52.000

    You know, I was kinda getting myself geeked

    00:10:52.000 –> 00:10:53.000

    up for the game. Yep. You know, you’re

    00:10:53.000 –> 00:10:55.000

    listening to music, you knew whenever,

    00:10:56.000 –> 00:10:58.000

    whatever music there was back then. Yeah. Not

    00:10:58.000 –> 00:10:59.000

    in AirPods.

    00:10:59.000 –> 00:11:02.000

    No. Yeah. No. Listen to Gilliland Oates and

    00:11:02.000 –> 00:11:04.000

    whatever else. My dad’s all fired up.

    00:11:05.000 –> 00:11:08.000

    Great tracks. Yeah. Exactly. Listen to Billy Joel

    00:11:08.000 –> 00:11:09.000

    a track or whatever.

    00:11:11.000 –> 00:11:13.000

    Not a whole, you know, we’re pretty quiet.

    00:11:13.000 –> 00:11:15.000

    Yeah. Just, you know, kinda go about business

    00:11:15.000 –> 00:11:17.000

    do your own thing. And and I love

    00:11:17.000 –> 00:11:18.000

    that though, man. You know, you you hear

    00:11:18.000 –> 00:11:20.000

    people talk about car rides, and that’s just

    00:11:20.000 –> 00:11:22.000

    one way, right, that people don’t wanna play

    00:11:22.000 –> 00:11:24.000

    sports. Sometimes the car rides home, mom, and

    00:11:24.000 –> 00:11:25.000

    dad, or, you know, why you miss that

    00:11:25.000 –> 00:11:27.000

    or do Chris? And Yeah. No. No. There

    00:11:27.000 –> 00:11:29.000

    was never, I don’t ever remember

    00:11:30.000 –> 00:11:33.000

    unless I did something not revolve

    00:11:34.000 –> 00:11:36.000

    around a play or whatever if I did

    00:11:36.000 –> 00:11:38.000

    something bad. Yeah. Right. You heard about it.

    00:11:38.000 –> 00:11:39.000

    May or may not have happened.

    00:11:41.000 –> 00:11:43.000

    No, I never got, well, why didn’t you

    00:11:43.000 –> 00:11:44.000

    make that pass? Or why didn’t you do

    00:11:44.000 –> 00:11:46.000

    this? Or why’d you make that player? No.

    00:11:46.000 –> 00:11:47.000

    I never

    00:11:48.000 –> 00:11:49.000

    it was, you know, it was just all

    00:11:49.000 –> 00:11:51.000

    about, as I tell people now. I’m like,

    00:11:51.000 –> 00:11:53.000

    make sure your kids are having fun. They

    00:11:53.000 –> 00:11:55.000

    get one chance to be a kid because

    00:11:55.000 –> 00:11:57.000

    guess what? You’re gonna grow up fast. Yep.

    00:11:57.000 –> 00:11:58.000

    And they’re out the door and

    00:11:59.000 –> 00:12:01.000

    you want them in those formative years of

    00:12:01.000 –> 00:12:02.000

    being a kid,

    00:12:02.000 –> 00:12:05.000

    being passionate about asport or multiple sports so

    00:12:05.000 –> 00:12:08.000

    that as they go off high school, college,

    00:12:08.000 –> 00:12:09.000

    etcetera,

    00:12:10.000 –> 00:12:13.000

    into normal normal life and are contributing citizens

    00:12:13.000 –> 00:12:15.000

    to the world, they still do stuff like

    00:12:15.000 –> 00:12:17.000

    that. They still wanna golf, they still wanna

    00:12:17.000 –> 00:12:17.000

    play hockey,

    00:12:18.000 –> 00:12:21.000

    basketball, volleyball, whatever it is, they wanna keep

    00:12:22.000 –> 00:12:24.000

    maybe not necessarily competing, but playing the sport

    00:12:24.000 –> 00:12:26.000

    that they love and are passionate about, or

    00:12:26.000 –> 00:12:28.000

    coaching it, paying it forward and doing these

    00:12:28.000 –> 00:12:29.000

    other things that you see a lot of,

    00:12:30.000 –> 00:12:32.000

    former players do. We’re gonna dive into your,

    00:12:32.000 –> 00:12:34.000

    obviously, your career here in a little bit,

    00:12:34.000 –> 00:12:36.000

    but but important for us as a firm,

    00:12:36.000 –> 00:12:38.000

    but also I think just any business person

    00:12:38.000 –> 00:12:39.000

    listening to this is whether it’s on the

    00:12:39.000 –> 00:12:40.000

    ice or in the boardroom,

    00:12:41.000 –> 00:12:43.000

    your values are important. Right? Your culture’s important

    00:12:43.000 –> 00:12:45.000

    to you. So was there a set of

    00:12:45.000 –> 00:12:47.000

    values or principles for you that maybe even

    00:12:47.000 –> 00:12:48.000

    your parents taught you or that you kinda

    00:12:48.000 –> 00:12:50.000

    formed early on in your career that said,

    00:12:50.000 –> 00:12:53.000

    this is what I stand for, and this

    00:12:53.000 –> 00:12:54.000

    is what I’m gonna do.

    00:12:55.000 –> 00:12:56.000

    You know, I think

    00:12:57.000 –> 00:12:59.000

    I was always one of the bigger kids,

    00:12:59.000 –> 00:13:02.000

    tall taller kids. You know, bigger, taller.

    00:13:03.000 –> 00:13:04.000

    But I always played a certain way. I

    00:13:04.000 –> 00:13:06.000

    always protected my teammates. I always

    00:13:07.000 –> 00:13:08.000

    let the other team know, oh, hey, you

    00:13:08.000 –> 00:13:10.000

    wanna take runs of this guy? Well, you

    00:13:10.000 –> 00:13:12.000

    better be careful because someone else can be

    00:13:12.000 –> 00:13:13.000

    taking runs of you.

    00:13:14.000 –> 00:13:16.000

    You know, and I think hard work and

    00:13:16.000 –> 00:13:16.000

    and

    00:13:17.000 –> 00:13:20.000

    adversity, you know, as my career went along,

    00:13:20.000 –> 00:13:21.000

    I you you

    00:13:21.000 –> 00:13:22.000

    sense

    00:13:23.000 –> 00:13:25.000

    and learn from the very adversities that you

    00:13:25.000 –> 00:13:27.000

    face, the decisions you gotta make.

    00:13:28.000 –> 00:13:30.000

    I’ve had plenty of decisions, whether it’s going

    00:13:30.000 –> 00:13:31.000

    to play junior, whether it’s going to play

    00:13:31.000 –> 00:13:33.000

    AAA or high school, whether it’s going to

    00:13:33.000 –> 00:13:36.000

    play major junior or college. I mean, just,

    00:13:36.000 –> 00:13:37.000

    you know,

    00:13:37.000 –> 00:13:39.000

    asking for trades, doing all these things. Like,

    00:13:39.000 –> 00:13:41.000

    you have you’re forced to really

    00:13:42.000 –> 00:13:44.000

    Stick to your guns. And, alright.

    00:13:45.000 –> 00:13:47.000

    You know, there’s some moments where I did

    00:13:47.000 –> 00:13:47.000

    not

    00:13:48.000 –> 00:13:50.000

    stick to my guns that I’m like, why

    00:13:50.000 –> 00:13:51.000

    did I not?

    00:13:51.000 –> 00:13:53.000

    Why did I cave and why, you know,

    00:13:53.000 –> 00:13:55.000

    it just if you have a core set

    00:13:55.000 –> 00:13:56.000

    of principles and you

    00:13:57.000 –> 00:14:00.000

    know who you are, and and you have

    00:14:00.000 –> 00:14:01.000

    a firm belief in that, you need to

    00:14:01.000 –> 00:14:04.000

    stick your guns. And there’s a couple times

    00:14:04.000 –> 00:14:05.000

    where I

    00:14:05.000 –> 00:14:08.000

    wouldn’t say I got bullied or talked into

    00:14:08.000 –> 00:14:09.000

    it. Just

    00:14:09.000 –> 00:14:11.000

    was told to you, you know, maybe you

    00:14:11.000 –> 00:14:12.000

    should go do this or that. And I’m

    00:14:12.000 –> 00:14:14.000

    like, well, I wish I’d have already did

    00:14:14.000 –> 00:14:16.000

    that. Yeah. Because it’s not. I

    00:14:16.000 –> 00:14:18.000

    I got asked to tell the owner one

    00:14:18.000 –> 00:14:19.000

    time in Saint Chris,

    00:14:20.000 –> 00:14:21.000

    sorry for making a play that I got

    00:14:21.000 –> 00:14:22.000

    suspended on.

    00:14:23.000 –> 00:14:25.000

    Like, why? Why? Why? Why do I need

    00:14:25.000 –> 00:14:26.000

    to apologize for that?

    00:14:27.000 –> 00:14:29.000

    That’s who I am. That’s how I play.

    00:14:29.000 –> 00:14:31.000

    Right. You love how I play. Yeah. So

    00:14:31.000 –> 00:14:33.000

    why am I still here? That’s why I’m

    00:14:33.000 –> 00:14:34.000

    here. You know, and I’m just like, well,

    00:14:34.000 –> 00:14:36.000

    why am I apologizing? I think that’s normal.

    00:14:36.000 –> 00:14:38.000

    Right? I mean, you think about even from

    00:14:38.000 –> 00:14:39.000

    a work standpoint? Oh, I kinda have good

    00:14:39.000 –> 00:14:42.000

    on that road. I kinda haphazardly just said,

    00:14:42.000 –> 00:14:42.000

    I’m sorry. But

    00:14:43.000 –> 00:14:46.000

    Yeah. I’m not I don’t mean it. You

    00:14:46.000 –> 00:14:47.000

    know, great. You told me to do it.

    00:14:47.000 –> 00:14:48.000

    Okay. I did it. But I don’t mean

    00:14:48.000 –> 00:14:51.000

    it. Yeah. Because I’m not sorry. Right. Right.

    00:14:52.000 –> 00:14:53.000

    I’m sorry I got caught.

    00:14:54.000 –> 00:14:56.000

    But when I read eight suspensions, is that

    00:14:56.000 –> 00:14:58.000

    what I heard? Eight. Yes. Hate suspensions.

    00:14:59.000 –> 00:15:00.000

    What was the best one?

    00:15:02.000 –> 00:15:04.000

    There were a few. There were a few

    00:15:04.000 –> 00:15:06.000

    good ones. You know what? I I learned

    00:15:07.000 –> 00:15:10.000

    early in my childhood to be unpredictable. Gilliland

    00:15:11.000 –> 00:15:12.000

    whether that’s you’re gonna take the puck, whether

    00:15:12.000 –> 00:15:14.000

    that’s you’re gonna hit them, whether that’s you’re

    00:15:14.000 –> 00:15:15.000

    gonna spear them, whether you’re gonna slash them,

    00:15:15.000 –> 00:15:16.000

    cross check them, whatever,

    00:15:18.000 –> 00:15:19.000

    in the grid the errors of the rule

    00:15:19.000 –> 00:15:20.000

    book.

    00:15:20.000 –> 00:15:21.000

    Mhmm.

    00:15:21.000 –> 00:15:24.000

    That keeping people unpredictable that just that indecisiveness

    00:15:24.000 –> 00:15:24.000

    in their head is gonna give you just

    00:15:24.000 –> 00:15:24.000

    enough time to

    00:15:28.000 –> 00:15:30.000

    make play, take the puck.

    00:15:30.000 –> 00:15:32.000

    They’re gonna be a little leery as to

    00:15:32.000 –> 00:15:34.000

    what you’re gonna do, and I could be

    00:15:34.000 –> 00:15:35.000

    honest with you sometimes. I didn’t know what

    00:15:35.000 –> 00:15:38.000

    I was gonna do. This is a re

    00:15:38.000 –> 00:15:40.000

    action. It’s a spur of the moment. You’re

    00:15:40.000 –> 00:15:42.000

    laying on. Yeah. Boom. But I think there’s

    00:15:42.000 –> 00:15:44.000

    people that, like, they like the hit. Right?

    00:15:44.000 –> 00:15:45.000

    I think of my oldest son, like, he

    00:15:45.000 –> 00:15:47.000

    likes the hit. Even he’s playing soccer. He’s

    00:15:47.000 –> 00:15:49.000

    not playing, but but, like, I was a

    00:15:49.000 –> 00:15:50.000

    guy. I didn’t like to hit. Like, I

    00:15:50.000 –> 00:15:52.000

    didn’t want that company. He’s probably why I

    00:15:52.000 –> 00:15:53.000

    played golf. Right? But

    00:15:54.000 –> 00:15:55.000

    do you think do you agree with that?

    00:15:55.000 –> 00:15:56.000

    I mean, people like to hit? Oh, absolutely.

    00:15:57.000 –> 00:15:59.000

    There’s, you know, when you see game start

    00:15:59.000 –> 00:16:01.000

    and you’re like, you either wanna get hit

    00:16:01.000 –> 00:16:04.000

    or get hit. Yeah. Just to absorb, get

    00:16:04.000 –> 00:16:05.000

    into the game, get the feel of it.

    00:16:05.000 –> 00:16:08.000

    Alright. We’re good now. Yeah. Just get that

    00:16:08.000 –> 00:16:10.000

    first one to get started. Alright. Now.

    00:16:12.000 –> 00:16:14.000

    Going. I was doing some butterflies, and get

    00:16:14.000 –> 00:16:15.000

    that

    00:16:15.000 –> 00:16:17.000

    I Brett some research last night. Watch some

    00:16:17.000 –> 00:16:19.000

    videos. I you said something on a podcast

    00:16:19.000 –> 00:16:21.000

    or some TV thing you’re on, and it

    00:16:21.000 –> 00:16:23.000

    said you you predicted be a hundred plus

    00:16:23.000 –> 00:16:24.000

    concussions? If you’re looking at what they consider

    00:16:24.000 –> 00:16:25.000

    a concussion now. Yeah. I

    00:16:30.000 –> 00:16:30.000

    would

    00:16:31.000 –> 00:16:33.000

    I would probably guess. You know?

    00:16:34.000 –> 00:16:36.000

    I can count ones where

    00:16:36.000 –> 00:16:37.000

    if you were looking at

    00:16:39.000 –> 00:16:40.000

    a baseline concussion of,

    00:16:41.000 –> 00:16:43.000

    you know, either it got knocked out or

    00:16:43.000 –> 00:16:44.000

    you’re seeing stars, you know, like a legit,

    00:16:44.000 –> 00:16:45.000

    you know, head trauma. You’re talking

    00:16:50.000 –> 00:16:50.000

    Twenty?

    00:16:51.000 –> 00:16:52.000

    Like that. And then,

    00:16:53.000 –> 00:16:54.000

    you know, seeing seeing stars, you bell rung

    00:16:54.000 –> 00:16:54.000

    and all the all those buzz words that

    00:16:54.000 –> 00:16:54.000

    you

    00:16:58.000 –> 00:17:00.000

    to hear. They’re like, don’t worry about it.

    00:17:00.000 –> 00:17:02.000

    Or I get a stinger. You know, your

    00:17:02.000 –> 00:17:03.000

    tip’s your head, but it’s your neck, but

    00:17:03.000 –> 00:17:05.000

    it’s your shoulder. You know, what is it?

    00:17:06.000 –> 00:17:08.000

    You know, there was so many different buzzwords

    00:17:08.000 –> 00:17:10.000

    to kinda take it away from

    00:17:10.000 –> 00:17:12.000

    your head. Yeah. That

    00:17:13.000 –> 00:17:15.000

    I, you know, over the span of playing

    00:17:15.000 –> 00:17:16.000

    hockey thirty

    00:17:18.000 –> 00:17:20.000

    Let’s see here. Thirty years or so? Eighteen

    00:17:20.000 –> 00:17:23.000

    in the NHL. Right. Thirty three. Yeah.

    00:17:23.000 –> 00:17:25.000

    Nineteen in the NHL. I mean,

    00:17:25.000 –> 00:17:27.000

    Yeah. I would, you know, you bang your

    00:17:27.000 –> 00:17:28.000

    head off the glass. You get hit. You

    00:17:28.000 –> 00:17:30.000

    know, there’s a couple times. You remember, we

    00:17:30.000 –> 00:17:31.000

    Brett banging my head off the glass on

    00:17:31.000 –> 00:17:32.000

    a hit.

    00:17:32.000 –> 00:17:34.000

    You know, you pass a puck and you’re

    00:17:34.000 –> 00:17:36.000

    trying to Brett yourself just, you know, you

    00:17:36.000 –> 00:17:37.000

    get hit by a big guy and you’re

    00:17:38.000 –> 00:17:39.000

    you’re hitting the guy and your head hits

    00:17:39.000 –> 00:17:40.000

    the glass.

    00:17:42.000 –> 00:17:44.000

    You’ve you’ve you don’t

    00:17:44.000 –> 00:17:47.000

    lose consciousness, but you’re you can feel it

    00:17:47.000 –> 00:17:50.000

    for a second or two. You’re like, okay.

    00:17:50.000 –> 00:17:52.000

    Talk about that moment we Brett hit in

    00:17:52.000 –> 00:17:53.000

    the chest. You know, the puck hits you,

    00:17:53.000 –> 00:17:55.000

    you go down. I watched that video last

    00:17:55.000 –> 00:17:57.000

    night. That was just scary as hell just

    00:17:57.000 –> 00:17:58.000

    watching the video, and I knew you survived

    00:17:58.000 –> 00:17:59.000

    it, but I’m like, in that moment, I

    00:17:59.000 –> 00:18:01.000

    came imagine. Yeah. I I

    00:18:01.000 –> 00:18:04.000

    when the whole Demar Hamlin thing happened, you

    00:18:05.000 –> 00:18:07.000

    you know, obviously got Yeah. That got just

    00:18:07.000 –> 00:18:09.000

    stood off and and, you know, being the

    00:18:09.000 –> 00:18:11.000

    first one that it actually happened to.

    00:18:11.000 –> 00:18:14.000

    I’m, you know, kinda relived it a little

    00:18:14.000 –> 00:18:14.000

    bit more and

    00:18:15.000 –> 00:18:17.000

    When it happens to you, that young in

    00:18:17.000 –> 00:18:17.000

    your career,

    00:18:19.000 –> 00:18:21.000

    you know, the the internet was still not

    00:18:21.000 –> 00:18:23.000

    really. The internet Yeah. Wasn’t it was ninety

    00:18:23.000 –> 00:18:23.000

    eight

    00:18:24.000 –> 00:18:26.000

    ish, I think. Yeah. Main ninety eight.

    00:18:27.000 –> 00:18:28.000

    There was not a lot of information out

    00:18:28.000 –> 00:18:30.000

    there. There was not,

    00:18:30.000 –> 00:18:32.000

    you know, dial up internet and all that

    00:18:32.000 –> 00:18:34.000

    kind of stuff. It’s just you’re not researching

    00:18:34.000 –> 00:18:35.000

    all that web I don’t even know if

    00:18:35.000 –> 00:18:37.000

    it was born yet. Well, he’s been dead

    00:18:37.000 –> 00:18:39.000

    if you went to WebMD. Yeah. Exactly. Exactly.

    00:18:40.000 –> 00:18:42.000

    Same symptom for everything. Yeah. But

    00:18:44.000 –> 00:18:46.000

    You know, I I started to really research

    00:18:46.000 –> 00:18:47.000

    and understand.

    00:18:48.000 –> 00:18:48.000

    I was actually

    00:18:51.000 –> 00:18:54.000

    closer to death than maybe a thought

    00:18:54.000 –> 00:18:56.000

    as I talked to the trainer and talked

    00:18:56.000 –> 00:18:57.000

    about what what I actually did have? Cause

    00:18:57.000 –> 00:19:00.000

    I never really I didn’t really wanna know.

    00:19:00.000 –> 00:19:02.000

    I’m just like, I just wanted to know

    00:19:02.000 –> 00:19:04.000

    from the doctor. Can it happen again? Right.

    00:19:04.000 –> 00:19:07.000

    Are there any short term, long term effects

    00:19:07.000 –> 00:19:08.000

    if I go back to play.

    00:19:09.000 –> 00:19:10.000

    And and once she cleared me of all

    00:19:10.000 –> 00:19:12.000

    that, and she’s like, no. This is just

    00:19:12.000 –> 00:19:13.000

    a random freak thing that

    00:19:14.000 –> 00:19:16.000

    follow those things line up again. It can

    00:19:16.000 –> 00:19:17.000

    happen, but the sequencing

    00:19:18.000 –> 00:19:19.000

    has to be perfect. Yeah.

    00:19:19.000 –> 00:19:21.000

    And the way it hits you has to

    00:19:21.000 –> 00:19:23.000

    be perfect and where it hits you.

    00:19:24.000 –> 00:19:26.000

    So I’m like, well, I just didn’t wanna

    00:19:26.000 –> 00:19:27.000

    know. So I start to ask the trainer.

    00:19:27.000 –> 00:19:29.000

    I’m like, so I get hit with a

    00:19:29.000 –> 00:19:30.000

    puck, a block shot. I gave it with

    00:19:30.000 –> 00:19:32.000

    a puck, and we’re killing a penalty.

    00:19:33.000 –> 00:19:35.000

    And I was, like, kinda stung in Rindy

    00:19:35.000 –> 00:19:37.000

    Troy, so I’m, like,

    00:19:37.000 –> 00:19:39.000

    In my hand, I’m like, cover the puck

    00:19:39.000 –> 00:19:40.000

    up, get a whistle, and then get to

    00:19:40.000 –> 00:19:42.000

    the bench. Don’t let these people see it

    00:19:42.000 –> 00:19:44.000

    down here. Yeah. Because they’re gonna be all

    00:19:44.000 –> 00:19:45.000

    over you. Alright.

    00:19:46.000 –> 00:19:48.000

    So in my hand, I do all that,

    00:19:48.000 –> 00:19:51.000

    but then I must have blacked out. Like,

    00:19:51.000 –> 00:19:53.000

    you kinda see I’m kind of Yeah. I’m

    00:19:53.000 –> 00:19:55.000

    gonna go down. Stumblebee tuna right after I

    00:19:55.000 –> 00:19:57.000

    get and take a stride, then boom, I’m

    00:19:57.000 –> 00:19:59.000

    down. Thank god. I had my hands in

    00:19:59.000 –> 00:20:01.000

    front of me. I would’ve broke my face.

    00:20:01.000 –> 00:20:04.000

    And I I wake up, and, you know,

    00:20:04.000 –> 00:20:05.000

    I’m in the middle of the ice. My

    00:20:05.000 –> 00:20:06.000

    stuff’s open

    00:20:06.000 –> 00:20:08.000

    all my stuffs off. And I look over

    00:20:08.000 –> 00:20:10.000

    to our bench. People are crying, and I’m

    00:20:10.000 –> 00:20:12.000

    just like, what’s going on here? So you

    00:20:12.000 –> 00:20:13.000

    had your wherewithal. I mean, you knew what

    00:20:13.000 –> 00:20:15.000

    was Once I woke up, I did. So

    00:20:15.000 –> 00:20:18.000

    then as this whole Lamar Hamlett thing happened,

    00:20:18.000 –> 00:20:19.000

    I started talking to the trainer. I’m like,

    00:20:19.000 –> 00:20:21.000

    so because I kept getting asked about it.

    00:20:21.000 –> 00:20:23.000

    And I was I don’t know. You know,

    00:20:23.000 –> 00:20:25.000

    it kinda just happened. To know, but I

    00:20:25.000 –> 00:20:26.000

    really didn’t.

    00:20:26.000 –> 00:20:28.000

    So I started asking. I’m like, so what

    00:20:28.000 –> 00:20:30.000

    exactly did happen?

    00:20:30.000 –> 00:20:31.000

    I was like, well, you know, we got

    00:20:31.000 –> 00:20:32.000

    out there.

    00:20:32.000 –> 00:20:33.000

    You weren’t breathing.

    00:20:34.000 –> 00:20:37.000

    You know, your lips were kinda panicked.

    00:20:38.000 –> 00:20:39.000

    No defibrillator.

    00:20:40.000 –> 00:20:42.000

    Back then, they had no defibrillators in the

    00:20:42.000 –> 00:20:42.000

    building.

    00:20:43.000 –> 00:20:45.000

    The ambulance was just a cart. It was

    00:20:45.000 –> 00:20:47.000

    basically just to to get you to the

    00:20:47.000 –> 00:20:49.000

    hospital. It wasn’t there was nothing in it.

    00:20:49.000 –> 00:20:50.000

    That could help you.

    00:20:53.000 –> 00:20:55.000

    And so here was starting to panic. My

    00:20:55.000 –> 00:20:56.000

    lips were starting to turn a little bit

    00:20:56.000 –> 00:20:58.000

    blue. He was like, yeah. We were just

    00:20:58.000 –> 00:21:00.000

    getting ready to give you mouth to mouth

    00:21:00.000 –> 00:21:01.000

    when you

    00:21:01.000 –> 00:21:03.000

    kinda came to and took a Brett. And

    00:21:03.000 –> 00:21:04.000

    they were like,

    00:21:04.000 –> 00:21:05.000

    Wow.

    00:21:06.000 –> 00:21:07.000

    Because they were they were just getting a

    00:21:07.000 –> 00:21:09.000

    little nervous. I think I had, like, fifteen,

    00:21:09.000 –> 00:21:11.000

    twenty seconds without breathing. And,

    00:21:12.000 –> 00:21:14.000

    you know, unlike ham on. I think it

    00:21:14.000 –> 00:21:16.000

    was, like, eight or nine minutes. Yeah. So

    00:21:16.000 –> 00:21:18.000

    they they were and and then since then,

    00:21:18.000 –> 00:21:20.000

    so then I went to hospital, did all

    00:21:20.000 –> 00:21:22.000

    that. And since then, right, right after that

    00:21:22.000 –> 00:21:24.000

    incident, they had fibrillators in the all the

    00:21:25.000 –> 00:21:27.000

    buildings. Mhmm. They’ve, you know, retrofitted or fixed

    00:21:27.000 –> 00:21:29.000

    the ambulance situation.

    00:21:29.000 –> 00:21:31.000

    And three years after that, Yuri Fisher with

    00:21:31.000 –> 00:21:33.000

    the Detroit Wed rings had a heart attack

    00:21:33.000 –> 00:21:34.000

    on the bench

    00:21:34.000 –> 00:21:36.000

    or right in front of the bench. And

    00:21:36.000 –> 00:21:39.000

    they also had the doctors way up in

    00:21:39.000 –> 00:21:39.000

    the top. Oh, yeah.

    00:21:40.000 –> 00:21:42.000

    And and after that incident, they had the

    00:21:42.000 –> 00:21:43.000

    doctors right behind the bench.

    00:21:44.000 –> 00:21:46.000

    And fortunate enough for Yuri Fisher, the doctor

    00:21:46.000 –> 00:21:48.000

    was right behind the bench, came off the

    00:21:48.000 –> 00:21:50.000

    bench, came out, start give him out the

    00:21:50.000 –> 00:21:52.000

    mouth, give him the

    00:21:52.000 –> 00:21:54.000

    defibrillator and save his life. Save his life.

    00:21:54.000 –> 00:21:54.000

    But, so I

    00:21:57.000 –> 00:21:59.000

    that that happens. I’m in the hospital. I’m

    00:21:59.000 –> 00:22:01.000

    I’m wearing a heart monitor for twenty four

    00:22:01.000 –> 00:22:04.000

    hours tracking it, doing all that. And, again,

    00:22:04.000 –> 00:22:05.000

    ask the doctor if, you know, is there

    00:22:05.000 –> 00:22:06.000

    any

    00:22:06.000 –> 00:22:08.000

    long term short term side effects if I

    00:22:08.000 –> 00:22:08.000

    play.

    00:22:09.000 –> 00:22:10.000

    And she’s like, no.

    00:22:11.000 –> 00:22:12.000

    So I I’ve thought about Demar Ham. So

    00:22:12.000 –> 00:22:14.000

    I wanted to rip the band aid off

    00:22:14.000 –> 00:22:16.000

    fast. Right. Basically. Brett right back. So how

    00:22:16.000 –> 00:22:18.000

    long did you set out? A a day?

    00:22:18.000 –> 00:22:19.000

    I just No. So even, like, the next

    00:22:19.000 –> 00:22:20.000

    day, you’re in the next day. So we

    00:22:20.000 –> 00:22:22.000

    played a I don’t know. Let’s just say

    00:22:22.000 –> 00:22:24.000

    that was a Tuesday? Yeah. Played on Thursday.

    00:22:24.000 –> 00:22:26.000

    Oh, wow. So I stayed in the hospital

    00:22:26.000 –> 00:22:27.000

    Tuesday night in Detroit,

    00:22:27.000 –> 00:22:29.000

    flew back on Wednesday,

    00:22:30.000 –> 00:22:32.000

    did all these tests, wore the heart monitor,

    00:22:33.000 –> 00:22:34.000

    did all that.

    00:22:35.000 –> 00:22:36.000

    Got up in the morning, went back to

    00:22:36.000 –> 00:22:37.000

    the doctor.

    00:22:39.000 –> 00:22:41.000

    Got checked out again. She looked at the

    00:22:41.000 –> 00:22:41.000

    monitor.

    00:22:42.000 –> 00:22:43.000

    The heart monitor that is,

    00:22:44.000 –> 00:22:45.000

    did a battery of tests against, sat down

    00:22:45.000 –> 00:22:47.000

    with her, talk to her.

    00:22:47.000 –> 00:22:49.000

    You know, still not knowing whether gonna play,

    00:22:49.000 –> 00:22:51.000

    but I prepared the night before like I

    00:22:51.000 –> 00:22:53.000

    was gonna play. Just you never know. Yeah.

    00:22:53.000 –> 00:22:54.000

    And then,

    00:22:56.000 –> 00:22:58.000

    And then went down to the rank at,

    00:22:58.000 –> 00:22:59.000

    like, 04:30.

    00:22:59.000 –> 00:23:01.000

    I think we had a seven, maybe a

    00:23:01.000 –> 00:23:03.000

    07:30 game. Went down to the rank at

    00:23:03.000 –> 00:23:04.000

    04:30, and just, like, I got cleared to

    00:23:04.000 –> 00:23:06.000

    play. So I’ll take up, see how I

    00:23:06.000 –> 00:23:06.000

    feel.

    00:23:07.000 –> 00:23:09.000

    And, well, you know, once once you put

    00:23:09.000 –> 00:23:11.000

    your equipment on It’s a good time. For

    00:23:11.000 –> 00:23:11.000

    me.

    00:23:12.000 –> 00:23:14.000

    I’m not taking that shit Yeah. It’s not

    00:23:14.000 –> 00:23:15.000

    it’s

    00:23:15.000 –> 00:23:17.000

    not happening. Right. I’m like, once it’s on

    00:23:17.000 –> 00:23:18.000

    You get to cut it off me again.

    00:23:18.000 –> 00:23:20.000

    Well, I’m not sitting now. If if I

    00:23:20.000 –> 00:23:22.000

    can if I can go out there and

    00:23:22.000 –> 00:23:24.000

    do warm up and do all the time.

    00:23:24.000 –> 00:23:26.000

    My might as well play. Right. And I

    00:23:26.000 –> 00:23:29.000

    hate sitting upstairs. It sucks. Yeah. So

    00:23:30.000 –> 00:23:32.000

    So, boy She just went back in and

    00:23:32.000 –> 00:23:34.000

    there was her nerves. Oh, yeah. There was

    00:23:34.000 –> 00:23:35.000

    nerves. You know, you again, to to the

    00:23:35.000 –> 00:23:37.000

    point, do you wanna get hit, or you

    00:23:37.000 –> 00:23:38.000

    wanna hit somebody, like, right

    00:23:39.000 –> 00:23:41.000

    And, you know, just, the water flies and

    00:23:41.000 –> 00:23:43.000

    the energy of coming out to the, out

    00:23:43.000 –> 00:23:44.000

    to the rain, you know, you take warm

    00:23:44.000 –> 00:23:45.000

    up and, you know, not everybody’s in the

    00:23:45.000 –> 00:23:48.000

    building. Yeah. Playoff game, playing Detroit, So it’s

    00:23:48.000 –> 00:23:50.000

    just crazy. Yeah. And,

    00:23:51.000 –> 00:23:52.000

    and then I come out for

    00:23:54.000 –> 00:23:56.000

    intros and come out, you know, to the

    00:23:56.000 –> 00:23:59.000

    building electric and going bananas, and then, you

    00:23:59.000 –> 00:24:00.000

    know, I come out. I was, like, one

    00:24:00.000 –> 00:24:02.000

    of one of the last couple guys I

    00:24:02.000 –> 00:24:03.000

    would always and

    00:24:03.000 –> 00:24:05.000

    fancy erupted and all that kind of stuff

    00:24:05.000 –> 00:24:06.000

    pretty cool. It brings it home. Oh, yeah.

    00:24:06.000 –> 00:24:08.000

    Alright. Let’s go. Well, you get and then

    00:24:08.000 –> 00:24:10.000

    you get the butterflies, like, alright. Let’s get

    00:24:10.000 –> 00:24:12.000

    the Band Aid ripped off and hit somebody

    00:24:12.000 –> 00:24:15.000

    somebody hit me, let’s get this out of

    00:24:15.000 –> 00:24:17.000

    the way so we can get past this.

    00:24:17.000 –> 00:24:18.000

    So in sports, I think for fans, I’m

    00:24:18.000 –> 00:24:21.000

    curious always to talk to players on it’s

    00:24:21.000 –> 00:24:22.000

    as big a deal for you guys. So

    00:24:22.000 –> 00:24:24.000

    there’s the rivalries. Right? There’s there’s games that

    00:24:24.000 –> 00:24:27.000

    mean more than than most. Obviously, playoffs always

    00:24:27.000 –> 00:24:29.000

    do. But did you treat those differently, or

    00:24:29.000 –> 00:24:31.000

    did did your mind go differently when you

    00:24:31.000 –> 00:24:33.000

    were playing a certain robbery for the different

    00:24:33.000 –> 00:24:33.000

    teams?

    00:24:34.000 –> 00:24:35.000

    Like, you know, cubs cards in baseball. Right?

    00:24:35.000 –> 00:24:37.000

    Like, there’s that thing. Did that matter to

    00:24:37.000 –> 00:24:39.000

    you? Oh, yeah. For sure. You the the

    00:24:39.000 –> 00:24:42.000

    team’s in your division. Yeah. And back then,

    00:24:42.000 –> 00:24:43.000

    you gotta remember, you pay you played those

    00:24:43.000 –> 00:24:45.000

    guys eight times. Mhmm. You know, the the

    00:24:45.000 –> 00:24:47.000

    schedule has since changed in you know, you

    00:24:47.000 –> 00:24:48.000

    don’t play

    00:24:48.000 –> 00:24:51.000

    against those teams as much. You know, you’re

    00:24:51.000 –> 00:24:52.000

    playing four home games, four road games, and

    00:24:52.000 –> 00:24:54.000

    then you’re playing the team typically in the

    00:24:54.000 –> 00:24:55.000

    playoffs and

    00:24:55.000 –> 00:24:57.000

    You know, you’re playing on sat possibly seven

    00:24:57.000 –> 00:24:59.000

    times and you’re playing it. You know, the

    00:24:59.000 –> 00:25:01.000

    next rival you’re playing seven times, it just

    00:25:04.000 –> 00:25:04.000

    you know, those

    00:25:05.000 –> 00:25:07.000

    the hatred between the teams

    00:25:08.000 –> 00:25:08.000

    intensifies

    00:25:09.000 –> 00:25:10.000

    with each playoff

    00:25:13.000 –> 00:25:14.000

    round that you play and we play Detroit

    00:25:14.000 –> 00:25:16.000

    four years in a row.

    00:25:16.000 –> 00:25:17.000

    This was

    00:25:18.000 –> 00:25:18.000

    ninety

    00:25:20.000 –> 00:25:23.000

    Ninety five, ninety six, ninety seven. This is,

    00:25:23.000 –> 00:25:24.000

    like, ninety eight. This is this is a

    00:25:24.000 –> 00:25:26.000

    fourth year in a rural plant. Yeah. You

    00:25:26.000 –> 00:25:28.000

    know, near the Okay. Here we go again.

    00:25:28.000 –> 00:25:29.000

    Here we go again.

    00:25:29.000 –> 00:25:32.000

    And so, you know, it’s just that rivalry,

    00:25:32.000 –> 00:25:32.000

    the

    00:25:32.000 –> 00:25:35.000

    the feuds between the play years and, you

    00:25:35.000 –> 00:25:37.000

    know, all the different things that happened over

    00:25:37.000 –> 00:25:39.000

    years. We hadn’t beaten them. They Brett us

    00:25:39.000 –> 00:25:40.000

    every year.

    00:25:41.000 –> 00:25:42.000

    You know, so it was

    00:25:43.000 –> 00:25:45.000

    It was getting intense. Yeah. When you get

    00:25:45.000 –> 00:25:46.000

    a lot of The hits, you get a

    00:25:46.000 –> 00:25:46.000

    little harder.

    00:25:47.000 –> 00:25:49.000

    You know, and you’re sick of losing, you

    00:25:49.000 –> 00:25:51.000

    know, getting pissed off. Yeah. Alright. Well, I’m

    00:25:51.000 –> 00:25:52.000

    gonna get my pound watch.

    00:25:53.000 –> 00:25:55.000

    Did you ever have one of those, guys

    00:25:55.000 –> 00:25:56.000

    that you couldn’t stand playing against? But then

    00:25:56.000 –> 00:25:58.000

    they became a teammate. Did that ever happen?

    00:25:58.000 –> 00:26:00.000

    You’re always gonna run down. I’m sure I

    00:26:00.000 –> 00:26:01.000

    was that guy for a lot of people

    00:26:01.000 –> 00:26:03.000

    You know, you you play against players, you

    00:26:03.000 –> 00:26:06.000

    know, you you recognize they’re good. Yep. And

    00:26:06.000 –> 00:26:07.000

    you’re like, okay. You’re not gonna be good

    00:26:07.000 –> 00:26:09.000

    against me. You’re just, you

    00:26:10.000 –> 00:26:11.000

    know, you just try to get in the

    00:26:11.000 –> 00:26:13.000

    kitchen and you try to,

    00:26:13.000 –> 00:26:15.000

    you know, it’s when you’re a defenseman, it’s

    00:26:15.000 –> 00:26:17.000

    different because if you’re a forward and you

    00:26:17.000 –> 00:26:19.000

    beat me once, you might score ones.

    00:26:20.000 –> 00:26:21.000

    There it is. You’ve done your job. Yeah.

    00:26:21.000 –> 00:26:23.000

    You did your one thing. Yeah. You know,

    00:26:23.000 –> 00:26:25.000

    so I’ve gotta be a hundred percent all

    00:26:25.000 –> 00:26:26.000

    the time. Yep.

    00:26:26.000 –> 00:26:27.000

    And so

    00:26:28.000 –> 00:26:30.000

    I would, you know, rivalry games, playoffs. He

    00:26:30.000 –> 00:26:31.000

    just

    00:26:31.000 –> 00:26:34.000

    I would treat rivalry games like playoffs, where

    00:26:34.000 –> 00:26:35.000

    you’re kinda ramping it up. You’re

    00:26:36.000 –> 00:26:37.000

    you know, a good chance you’re gonna meet

    00:26:37.000 –> 00:26:39.000

    them in the playoffs or anything. We’re gonna

    00:26:39.000 –> 00:26:41.000

    Well, you probably feel We’re gonna let you

    00:26:41.000 –> 00:26:42.000

    know what you’re in for. And the crowds

    00:26:42.000 –> 00:26:45.000

    jacked up. Everybody. Okay. It’s

    00:26:45.000 –> 00:26:49.000

    blackhawks, blues, you know. It’s just, you know,

    00:26:49.000 –> 00:26:51.000

    a little different. Yeah. A little different than,

    00:26:51.000 –> 00:26:53.000

    a normal game. And as you, you know,

    00:26:53.000 –> 00:26:54.000

    and then when you start, you know, and

    00:26:54.000 –> 00:26:55.000

    then it was the sharks, because we played

    00:26:55.000 –> 00:26:56.000

    them two or three years in a row

    00:26:56.000 –> 00:26:58.000

    in the playoffs. So just as you play

    00:26:58.000 –> 00:27:01.000

    somebody in the playoffs, those rivalries get heated.

    00:27:01.000 –> 00:27:04.000

    And Yeah. Talk about the, the Olympics versus

    00:27:04.000 –> 00:27:07.000

    the Stanley Chris. Stanley cup play or Stanley

    00:27:07.000 –> 00:27:07.000

    cup finals.

    00:27:08.000 –> 00:27:10.000

    What was the big difference there for you?

    00:27:10.000 –> 00:27:10.000

    Well,

    00:27:12.000 –> 00:27:13.000

    Both are awesome.

    00:27:14.000 –> 00:27:14.000

    Both,

    00:27:15.000 –> 00:27:16.000

    you know, to get to a Stanley Cup

    00:27:16.000 –> 00:27:20.000

    final takes a lot of grit and determination,

    00:27:20.000 –> 00:27:20.000

    luck.

    00:27:22.000 –> 00:27:23.000

    Chemistry,

    00:27:23.000 –> 00:27:24.000

    teamwork.

    00:27:24.000 –> 00:27:26.000

    You know, it’s nine to ten months of

    00:27:27.000 –> 00:27:27.000

    being in the same fight with the same

    00:27:27.000 –> 00:27:28.000

    guys over and over and over. The

    00:27:30.000 –> 00:27:32.000

    up the downs, university.

    00:27:33.000 –> 00:27:34.000

    You know, you get into an Olympic situation.

    00:27:34.000 –> 00:27:35.000

    It’s too many

    00:27:38.000 –> 00:27:40.000

    maybe two and a half weeks. Yeah. You’re

    00:27:40.000 –> 00:27:41.000

    throwing together.

    00:27:41.000 –> 00:27:43.000

    You know, and and for Canada, it’s a

    00:27:43.000 –> 00:27:45.000

    lot different than a lot of these other

    00:27:45.000 –> 00:27:47.000

    countries. We don’t have a national program

    00:27:48.000 –> 00:27:50.000

    where guys go back and skate the summers

    00:27:50.000 –> 00:27:52.000

    and go and, you know, play in the

    00:27:52.000 –> 00:27:55.000

    US development program Gilliland and have played together,

    00:27:55.000 –> 00:27:57.000

    we’re always playing against other in junior, you

    00:27:57.000 –> 00:28:00.000

    know, in different junior programs, you’re always playing

    00:28:00.000 –> 00:28:02.000

    against each other. You’re never playing together. And

    00:28:02.000 –> 00:28:03.000

    so

    00:28:04.000 –> 00:28:04.000

    those,

    00:28:04.000 –> 00:28:05.000

    those teams

    00:28:06.000 –> 00:28:08.000

    have a little bit better chemistry typically coming

    00:28:08.000 –> 00:28:09.000

    out of the gate because they’ve all played

    00:28:09.000 –> 00:28:11.000

    it with each other at some point. Yeah.

    00:28:11.000 –> 00:28:13.000

    And they’re familiar with the one. We hate

    00:28:13.000 –> 00:28:14.000

    each other.

    00:28:14.000 –> 00:28:16.000

    We all wanna beat each other up, but

    00:28:16.000 –> 00:28:17.000

    now for two and a half weeks. Yeah.

    00:28:17.000 –> 00:28:18.000

    So now for two and a half weeks,

    00:28:18.000 –> 00:28:19.000

    you gotta kind of

    00:28:20.000 –> 00:28:22.000

    let your buy guns be buy Gilliland,

    00:28:22.000 –> 00:28:24.000

    and come together as a group. And,

    00:28:25.000 –> 00:28:27.000

    you know, it’s and sometimes it works, and

    00:28:27.000 –> 00:28:29.000

    sometimes it doesn’t. Yeah. And sometimes just the

    00:28:29.000 –> 00:28:31.000

    industry is not there. Like,

    00:28:32.000 –> 00:28:34.000

    for us in in o six, in Italy,

    00:28:35.000 –> 00:28:37.000

    it just we just did not have good

    00:28:37.000 –> 00:28:38.000

    mastery. It was kind of the changing of

    00:28:38.000 –> 00:28:40.000

    the guard. We had ninety eight and o

    00:28:40.000 –> 00:28:41.000

    two were

    00:28:41.000 –> 00:28:43.000

    a lot of the same players. O two

    00:28:43.000 –> 00:28:44.000

    and ten. Right?

    00:28:44.000 –> 00:28:46.000

    And and then in o six, they choose,

    00:28:46.000 –> 00:28:48.000

    you know, some guys were retiring, and and

    00:28:48.000 –> 00:28:50.000

    we had a we had a different group

    00:28:50.000 –> 00:28:52.000

    of players. It just was a

    00:28:53.000 –> 00:28:54.000

    was

    00:28:55.000 –> 00:28:57.000

    I don’t know. I didn’t think they they

    00:28:57.000 –> 00:28:59.000

    either they didn’t coach or they didn’t

    00:29:00.000 –> 00:29:00.000

    pick the

    00:29:01.000 –> 00:29:03.000

    makeup of the team. It just didn’t. I

    00:29:03.000 –> 00:29:05.000

    didn’t feel like our chemistry was that good.

    00:29:05.000 –> 00:29:07.000

    But you played for four? Four. So at

    00:29:07.000 –> 00:29:09.000

    ninety eight was the first year we could

    00:29:09.000 –> 00:29:09.000

    play.

    00:29:10.000 –> 00:29:10.000

    In Nagano,

    00:29:11.000 –> 00:29:13.000

    and Gretzky was on the team,

    00:29:13.000 –> 00:29:14.000

    and

    00:29:15.000 –> 00:29:17.000

    I learned a lot from that year because

    00:29:17.000 –> 00:29:19.000

    we played not to lose. Okay. Like, we

    00:29:19.000 –> 00:29:19.000

    were

    00:29:20.000 –> 00:29:22.000

    just the way we played, it just wasn’t

    00:29:22.000 –> 00:29:24.000

    we weren’t lay leaving it all out there.

    00:29:24.000 –> 00:29:26.000

    We weren’t putting our foot on the gas.

    00:29:26.000 –> 00:29:27.000

    It was like, alright.

    00:29:28.000 –> 00:29:30.000

    What can we do? Okay. Let’s massage and

    00:29:30.000 –> 00:29:31.000

    let’s go win. Yep.

    00:29:31.000 –> 00:29:33.000

    And it it didn’t feel like we were

    00:29:33.000 –> 00:29:35.000

    getting better. We were just winning.

    00:29:35.000 –> 00:29:37.000

    We’re finding a way to win versus

    00:29:37.000 –> 00:29:40.000

    getting better. Yeah. Just on talent and, you

    00:29:40.000 –> 00:29:43.000

    know, our our skill. Yep. And not our

    00:29:43.000 –> 00:29:45.000

    teamwork and not things like that that get

    00:29:45.000 –> 00:29:46.000

    better as you get more comfortable with one

    00:29:46.000 –> 00:29:47.000

    one another.

    00:29:48.000 –> 00:29:48.000

    And,

    00:29:48.000 –> 00:29:50.000

    you know, we lost in a shoot out

    00:29:50.000 –> 00:29:52.000

    to the check team

    00:29:52.000 –> 00:29:54.000

    in the semi finals. And it was, like,

    00:29:55.000 –> 00:29:56.000

    you know, it was for us at that

    00:29:56.000 –> 00:29:57.000

    time. It was, like, gold or bust, gold

    00:29:57.000 –> 00:29:58.000

    or Brett. And

    00:29:59.000 –> 00:30:00.000

    we lost that game, and it was, like,

    00:30:00.000 –> 00:30:01.000

    it was over.

    00:30:02.000 –> 00:30:04.000

    And we still had a bronze medal game.

    00:30:04.000 –> 00:30:06.000

    We didn’t even show up. Like, it was

    00:30:06.000 –> 00:30:08.000

    just brutal. Right. No. We lost the Finland

    00:30:08.000 –> 00:30:09.000

    in that game, and it was like, you

    00:30:09.000 –> 00:30:11.000

    know, why do we care at this point?

    00:30:11.000 –> 00:30:12.000

    Well, you know, as you think back and

    00:30:12.000 –> 00:30:14.000

    you look at it, you’re like, I wish

    00:30:14.000 –> 00:30:16.000

    we would’ve would’ve been nice to say. I

    00:30:16.000 –> 00:30:18.000

    got two Gilliland a bronze. Yeah. You know,

    00:30:18.000 –> 00:30:21.000

    but was just the mentality in the mindset

    00:30:21.000 –> 00:30:22.000

    was gold medal.

    00:30:22.000 –> 00:30:24.000

    The only thing I wanna we gotta win

    00:30:24.000 –> 00:30:25.000

    is a goal, just the pressure of of

    00:30:27.000 –> 00:30:30.000

    air of the expectations, and then just of

    00:30:30.000 –> 00:30:33.000

    how we managed and handled things was not

    00:30:33.000 –> 00:30:33.000

    great.

    00:30:33.000 –> 00:30:34.000

    And then in o two, we got off

    00:30:34.000 –> 00:30:34.000

    to a crappy start. We got

    00:30:38.000 –> 00:30:39.000

    in our first game by Sweden. I think

    00:30:39.000 –> 00:30:41.000

    it was, like, six two or something. I

    00:30:41.000 –> 00:30:42.000

    mean, and they dominated us.

    00:30:43.000 –> 00:30:44.000

    But from that game,

    00:30:46.000 –> 00:30:48.000

    we got better and better We made a

    00:30:48.000 –> 00:30:49.000

    few adjustments,

    00:30:49.000 –> 00:30:50.000

    change the goalie,

    00:30:51.000 –> 00:30:51.000

    change,

    00:30:53.000 –> 00:30:55.000

    you know, move some d d around, change

    00:30:55.000 –> 00:30:56.000

    lines a little bit. You know, you just

    00:30:57.000 –> 00:30:59.000

    you’re looking for the right combinations, you’re looking

    00:30:59.000 –> 00:31:00.000

    for the right chemistry,

    00:31:00.000 –> 00:31:03.000

    and we got better. Each game, you could

    00:31:03.000 –> 00:31:04.000

    see us trending

    00:31:04.000 –> 00:31:06.000

    and getting better and better and better.

    00:31:07.000 –> 00:31:09.000

    And and from that, you could see, okay,

    00:31:09.000 –> 00:31:11.000

    this is how what we did wrong in

    00:31:11.000 –> 00:31:13.000

    ninety eight, we’re not doing that in

    00:31:14.000 –> 00:31:16.000

    We were winning, not great. We weren’t we

    00:31:16.000 –> 00:31:18.000

    weren’t playing great teams, you know, because you’re

    00:31:18.000 –> 00:31:20.000

    still, like, playing Germany and playing some of

    00:31:20.000 –> 00:31:21.000

    these teams at the time that weren’t very

    00:31:21.000 –> 00:31:22.000

    good.

    00:31:22.000 –> 00:31:24.000

    And you’re working your way up.

    00:31:24.000 –> 00:31:26.000

    And as that chemistry,

    00:31:27.000 –> 00:31:29.000

    we we got through, then we got through

    00:31:29.000 –> 00:31:31.000

    the semi Gilliland then we played the US

    00:31:31.000 –> 00:31:32.000

    in the finals, and we were running all

    00:31:32.000 –> 00:31:35.000

    cylinders and confident and Yep. They had no

    00:31:35.000 –> 00:31:37.000

    chance. No. I think we beat them five

    00:31:37.000 –> 00:31:39.000

    two. So when you think about that. So

    00:31:39.000 –> 00:31:40.000

    you talked about chemistry and culture and all

    00:31:40.000 –> 00:31:41.000

    that makes me think about. So when you

    00:31:41.000 –> 00:31:43.000

    play for the blues, and we’ll go the

    00:31:43.000 –> 00:31:44.000

    steamy cup in a minute. But we play

    00:31:44.000 –> 00:31:46.000

    you play for the blues, you had the

    00:31:46.000 –> 00:31:48.000

    big c, right? The captain on Jersey. What

    00:31:48.000 –> 00:31:50.000

    what did that mean to you? What did

    00:31:50.000 –> 00:31:51.000

    that mean for you in the locker room

    00:31:51.000 –> 00:31:53.000

    as a leader? Because again, I in this

    00:31:53.000 –> 00:31:55.000

    podcast, we got tons of business people to

    00:31:55.000 –> 00:31:57.000

    listen. Right? And so tying that, if can

    00:31:57.000 –> 00:31:58.000

    look at it from that lens and what

    00:31:58.000 –> 00:32:00.000

    that means to the man or woman running

    00:32:00.000 –> 00:32:02.000

    a company right now that the big c

    00:32:02.000 –> 00:32:04.000

    on their suit code or whatever. What’s mean

    00:32:04.000 –> 00:32:05.000

    to them?

    00:32:05.000 –> 00:32:06.000

    Yeah. It’s,

    00:32:08.000 –> 00:32:10.000

    you know, I think in in sports,

    00:32:10.000 –> 00:32:13.000

    it’s it’s a little bit different in than

    00:32:13.000 –> 00:32:13.000

    business.

    00:32:14.000 –> 00:32:17.000

    But it’s the same. Yeah. Right. And and,

    00:32:17.000 –> 00:32:19.000

    you know, everybody looks at the the captain

    00:32:19.000 –> 00:32:20.000

    and, like, alright, he’s the guy in the

    00:32:20.000 –> 00:32:22.000

    locker room the glue. He’s the guy holding

    00:32:22.000 –> 00:32:23.000

    everybody accountable.

    00:32:24.000 –> 00:32:25.000

    It’s a little bit more than that. You

    00:32:25.000 –> 00:32:25.000

    need a group. You

    00:32:29.000 –> 00:32:30.000

    need core group of leaders

    00:32:31.000 –> 00:32:33.000

    that can’t always be the captain Right. Getting

    00:32:33.000 –> 00:32:34.000

    in people’s faces,

    00:32:35.000 –> 00:32:36.000

    you know, holding people accountable,

    00:32:37.000 –> 00:32:39.000

    pulling people aside, just not on time in

    00:32:39.000 –> 00:32:41.000

    a day to be doing that. And so

    00:32:41.000 –> 00:32:43.000

    you need a core group of guys

    00:32:44.000 –> 00:32:47.000

    to really kind of buy into what the

    00:32:47.000 –> 00:32:47.000

    coach is selling.

    00:32:48.000 –> 00:32:49.000

    To get the group to buy into what

    00:32:49.000 –> 00:32:50.000

    they’re selling

    00:32:50.000 –> 00:32:52.000

    and get them play that way.

    00:32:52.000 –> 00:32:53.000

    And

    00:32:54.000 –> 00:32:56.000

    and buy and and and come together as

    00:32:56.000 –> 00:32:58.000

    a group. Because the one difference

    00:32:58.000 –> 00:33:00.000

    from business to sports is every year is

    00:33:00.000 –> 00:33:01.000

    different.

    00:33:01.000 –> 00:33:04.000

    Yeah. Right. You’re you’re aging, you’re sharing. You’re

    00:33:04.000 –> 00:33:04.000

    developing

    00:33:06.000 –> 00:33:07.000

    faster.

    00:33:08.000 –> 00:33:08.000

    You know, you’re either aging out or you’re

    00:33:08.000 –> 00:33:09.000

    coming up. You know, players

    00:33:12.000 –> 00:33:14.000

    have your earth players have down years. Yeah.

    00:33:14.000 –> 00:33:15.000

    I mean, there’s all you know, and it

    00:33:15.000 –> 00:33:17.000

    happens in business too, but more so in

    00:33:17.000 –> 00:33:18.000

    sports where

    00:33:19.000 –> 00:33:21.000

    in order to be successful, Gilliland

    00:33:21.000 –> 00:33:23.000

    win and win a championship,

    00:33:23.000 –> 00:33:25.000

    everything’s gotta go great. Yeah. You gotta have

    00:33:25.000 –> 00:33:26.000

    luck.

    00:33:26.000 –> 00:33:28.000

    You gotta be healthy. You gotta have guys

    00:33:28.000 –> 00:33:30.000

    having career years. You gotta, you know, in

    00:33:30.000 –> 00:33:32.000

    hockey, you could have a hot goalie. I

    00:33:32.000 –> 00:33:34.000

    mean, there’s you’re gonna have all those things,

    00:33:34.000 –> 00:33:35.000

    but if you don’t have a hot goalie,

    00:33:35.000 –> 00:33:36.000

    you’re done.

    00:33:37.000 –> 00:33:39.000

    For the blues. Right? Yeah. You’re not winning.

    00:33:39.000 –> 00:33:41.000

    So there’s so many different things that play

    00:33:41.000 –> 00:33:44.000

    into it. But but then, you know,

    00:33:44.000 –> 00:33:46.000

    more for me was, alright,

    00:33:47.000 –> 00:33:48.000

    I hold I hold myself

    00:33:49.000 –> 00:33:50.000

    to this standard.

    00:33:51.000 –> 00:33:53.000

    I’m not I’m not holding you to that

    00:33:53.000 –> 00:33:56.000

    standard. I’m holding myself to standard. But you

    00:33:56.000 –> 00:33:57.000

    Brett be at this standard. Mhmm.

    00:33:58.000 –> 00:33:59.000

    I don’t ask you to find anything I

    00:33:59.000 –> 00:34:00.000

    wouldn’t do.

    00:34:01.000 –> 00:34:02.000

    I’m the first one in the gym. I’m

    00:34:02.000 –> 00:34:04.000

    the one on the ice. I’m working on

    00:34:04.000 –> 00:34:05.000

    my craft. I’m

    00:34:05.000 –> 00:34:07.000

    in the training room, making sure I’m healthy

    00:34:07.000 –> 00:34:09.000

    so I can go play every single game

    00:34:09.000 –> 00:34:09.000

    I can.

    00:34:10.000 –> 00:34:12.000

    And I’m putting the time and effort in

    00:34:12.000 –> 00:34:13.000

    to

    00:34:13.000 –> 00:34:15.000

    to be the best I can be each

    00:34:15.000 –> 00:34:15.000

    and every day

    00:34:16.000 –> 00:34:18.000

    and prepare properly so that

    00:34:19.000 –> 00:34:20.000

    we can

    00:34:21.000 –> 00:34:23.000

    survive a nine month grind

    00:34:23.000 –> 00:34:25.000

    and a two month playoff grind to win

    00:34:25.000 –> 00:34:26.000

    a championship.

    00:34:26.000 –> 00:34:29.000

    Physical grind at that. Physical and mental. Yeah.

    00:34:29.000 –> 00:34:30.000

    Just the ups and downs,

    00:34:31.000 –> 00:34:34.000

    it’s it’s a roller coaster. And so to

    00:34:36.000 –> 00:34:38.000

    to be sharp and to understand, you know,

    00:34:38.000 –> 00:34:41.000

    as my career evolved, I got better and

    00:34:41.000 –> 00:34:42.000

    better at that and and understanding my

    00:34:43.000 –> 00:34:46.000

    body understanding what I needed to do, how

    00:34:46.000 –> 00:34:48.000

    I needed to train throughout the course of

    00:34:48.000 –> 00:34:49.000

    the season

    00:34:49.000 –> 00:34:51.000

    to make sure I wasn’t have as b

    00:34:51.000 –> 00:34:52.000

    having as big a drop off.

    00:34:53.000 –> 00:34:54.000

    Playing thirty minutes a night

    00:34:55.000 –> 00:34:58.000

    always against top line. Always match up against

    00:34:58.000 –> 00:34:59.000

    best player.

    00:34:59.000 –> 00:35:01.000

    You know, I gotta play physical against the

    00:35:01.000 –> 00:35:03.000

    big guy the other team, and I gotta,

    00:35:03.000 –> 00:35:05.000

    you know, there’s a I’m managing a bunch

    00:35:05.000 –> 00:35:08.000

    of different Gilliland

    00:35:08.000 –> 00:35:08.000

    trying

    00:35:09.000 –> 00:35:11.000

    map out, oh, and I also need to

    00:35:11.000 –> 00:35:13.000

    provide offense. I also need to, a lot

    00:35:13.000 –> 00:35:15.000

    of times, help run the power play. I,

    00:35:15.000 –> 00:35:17.000

    you know, you’re juggling a lot of hats.

    00:35:17.000 –> 00:35:19.000

    And you’re and then you’re looking at it

    00:35:19.000 –> 00:35:20.000

    going well,

    00:35:21.000 –> 00:35:22.000

    you know, as I look back at my

    00:35:22.000 –> 00:35:23.000

    career and I look at all the games

    00:35:23.000 –> 00:35:25.000

    played now, I’m like, well, people are like,

    00:35:25.000 –> 00:35:27.000

    oh, You only got six hundred points. And

    00:35:27.000 –> 00:35:29.000

    I’m like, well, five hundred ninety eight if

    00:35:29.000 –> 00:35:32.000

    somebody looks, it’s almost six hundred for those

    00:35:32.000 –> 00:35:33.000

    small checkers. Pardon me?

    00:35:34.000 –> 00:35:36.000

    Six hundred and ninety eight. Six ninety eight.

    00:35:36.000 –> 00:35:37.000

    Six seven hundred. Pardon me.

    00:35:39.000 –> 00:35:39.000

    But

    00:35:40.000 –> 00:35:42.000

    Could I have gotten more points? Sure.

    00:35:42.000 –> 00:35:44.000

    Right. But at what cost?

    00:35:45.000 –> 00:35:47.000

    Where you’re it would detract from somewhere else.

    00:35:48.000 –> 00:35:50.000

    I was more about winning.

    00:35:51.000 –> 00:35:53.000

    If you look back through history, whether it’s

    00:35:53.000 –> 00:35:55.000

    me looking at playing June when I play

    00:35:55.000 –> 00:35:57.000

    junior hockey and you work all the way

    00:35:57.000 –> 00:35:59.000

    to mine in my career, when you look

    00:35:59.000 –> 00:36:01.000

    at the players who are wanted the most,

    00:36:02.000 –> 00:36:04.000

    who typically get paid at some point,

    00:36:04.000 –> 00:36:05.000

    are winners?

    00:36:06.000 –> 00:36:08.000

    Who gets plucked from all the if you

    00:36:08.000 –> 00:36:10.000

    look at football, baseball, basketball,

    00:36:10.000 –> 00:36:13.000

    hockey? Who gets plucked from these championship teams?

    00:36:14.000 –> 00:36:15.000

    The meet guys.

    00:36:15.000 –> 00:36:18.000

    The the role players that because they’re successful.

    00:36:18.000 –> 00:36:19.000

    They know how to win.

    00:36:19.000 –> 00:36:22.000

    Are they overpaid to do what they’re supposed

    00:36:22.000 –> 00:36:22.000

    probably.

    00:36:23.000 –> 00:36:26.000

    But there’s teams that don’t have that

    00:36:27.000 –> 00:36:29.000

    intangible that they’re trying to pay for. So

    00:36:31.000 –> 00:36:33.000

    And then if you’re able to do that

    00:36:33.000 –> 00:36:33.000

    as a

    00:36:34.000 –> 00:36:36.000

    all star top, you know, if you’re top

    00:36:36.000 –> 00:36:38.000

    two or however your top six top four

    00:36:38.000 –> 00:36:41.000

    d whatever, you’re gonna get paid too. Yep.

    00:36:41.000 –> 00:36:43.000

    You might not get paid there,

    00:36:43.000 –> 00:36:44.000

    but you’re gonna get paid somewhere, you know,

    00:36:44.000 –> 00:36:46.000

    the next week, because you’re a winner. Yep.

    00:36:46.000 –> 00:36:49.000

    You’re champion. You know, so it’s Well, and

    00:36:49.000 –> 00:36:51.000

    that’s what’s it’s about trying to sell that.

    00:36:51.000 –> 00:36:53.000

    Right? It’s about trying to sell that. Yeah.

    00:36:53.000 –> 00:36:54.000

    It’s about listen.

    00:36:55.000 –> 00:36:58.000

    Short term pain for long term gain, you

    00:36:58.000 –> 00:36:59.000

    you may not be

    00:37:00.000 –> 00:37:02.000

    doing what you necessarily wanna do within our

    00:37:02.000 –> 00:37:04.000

    system, within, you know, when you pick up

    00:37:04.000 –> 00:37:06.000

    a guy from on trade or signing or

    00:37:06.000 –> 00:37:06.000

    whatever.

    00:37:07.000 –> 00:37:08.000

    This is our culture.

    00:37:08.000 –> 00:37:10.000

    You’re you’re selling a culture. This is it.

    00:37:10.000 –> 00:37:12.000

    This is how we operate. This is This

    00:37:12.000 –> 00:37:15.000

    is our locker room. Yep. Everybody in here,

    00:37:15.000 –> 00:37:16.000

    this is how we do it. How much

    00:37:16.000 –> 00:37:18.000

    of that is talked about in the locker

    00:37:18.000 –> 00:37:19.000

    room? Like, are you, like, if, you know,

    00:37:19.000 –> 00:37:21.000

    a, b, and c is the principles that

    00:37:21.000 –> 00:37:22.000

    you guys are fighting for this year. You

    00:37:22.000 –> 00:37:24.000

    know, is like It gets Is that

    00:37:24.000 –> 00:37:26.000

    I mean, it’s every every game, every day?

    00:37:27.000 –> 00:37:29.000

    You get you have when you have good

    00:37:29.000 –> 00:37:30.000

    coaches,

    00:37:31.000 –> 00:37:34.000

    they meet with the leadership to, like, every

    00:37:34.000 –> 00:37:36.000

    every and again, every year you’re tweaking it,

    00:37:36.000 –> 00:37:39.000

    every year you’re learning, you’re adapting. Yep. You’re

    00:37:39.000 –> 00:37:41.000

    looking at your Pronger. How does that how

    00:37:41.000 –> 00:37:42.000

    how can we

    00:37:45.000 –> 00:37:47.000

    change, modify, or adapt our message to the

    00:37:47.000 –> 00:37:48.000

    group. Yeah.

    00:37:49.000 –> 00:37:49.000

    And

    00:37:50.000 –> 00:37:53.000

    it’s the players. It’s the leadership group, as

    00:37:53.000 –> 00:37:54.000

    I mentioned, that are selling it. It’s not

    00:37:54.000 –> 00:37:57.000

    the coach. Yeah. Right. He they’re, like, you’re

    00:37:57.000 –> 00:37:58.000

    sick of here. He’s not in there. He’s

    00:37:58.000 –> 00:37:58.000

    in there,

    00:37:59.000 –> 00:38:01.000

    every single day. If he’s in there selling

    00:38:01.000 –> 00:38:02.000

    that every day, it’s prob.

    00:38:03.000 –> 00:38:05.000

    You’re tuned out right away. The moment he

    00:38:05.000 –> 00:38:07.000

    opens his mouth again to do something else,

    00:38:07.000 –> 00:38:09.000

    you you’ve lost the room. Everybody’s tuned out.

    00:38:09.000 –> 00:38:12.000

    So you gotta have a couple different guys

    00:38:12.000 –> 00:38:14.000

    in a couple different groups, like I’ll use

    00:38:14.000 –> 00:38:15.000

    Anaheim,

    00:38:15.000 –> 00:38:16.000

    the year we won the cup. You know,

    00:38:16.000 –> 00:38:17.000

    we had different sections

    00:38:19.000 –> 00:38:20.000

    of the room.

    00:38:21.000 –> 00:38:23.000

    You know, I sat over as you walked

    00:38:23.000 –> 00:38:24.000

    in our locker. I sat on the right

    00:38:24.000 –> 00:38:25.000

    side.

    00:38:25.000 –> 00:38:27.000

    I couldn’t really see the left side because

    00:38:27.000 –> 00:38:30.000

    it was tucked over here. So we had

    00:38:30.000 –> 00:38:31.000

    a guy over there.

    00:38:31.000 –> 00:38:34.000

    In that side, dealing with that group. And

    00:38:34.000 –> 00:38:35.000

    over here on this group to the right,

    00:38:35.000 –> 00:38:36.000

    we had a couple of young guys and

    00:38:36.000 –> 00:38:37.000

    a couple

    00:38:38.000 –> 00:38:39.000

    Dman, a couple of young guys were trying

    00:38:39.000 –> 00:38:42.000

    to move along, trying to teach how to

    00:38:42.000 –> 00:38:43.000

    be Chris, and they’re in my group over

    00:38:43.000 –> 00:38:45.000

    here. And then over here across away. You

    00:38:45.000 –> 00:38:47.000

    know, these are the quieter guys, but they

    00:38:47.000 –> 00:38:49.000

    know they know how to win. They’re they’re

    00:38:49.000 –> 00:38:51.000

    on point. They’re over there. You got another

    00:38:51.000 –> 00:38:52.000

    group over here that’s

    00:38:53.000 –> 00:38:56.000

    far end. So you kinda have these quadrants,

    00:38:56.000 –> 00:38:58.000

    you know, you hear about the quads and,

    00:38:58.000 –> 00:38:59.000

    you know, all these different things.

    00:39:00.000 –> 00:39:00.000

    So

    00:39:01.000 –> 00:39:02.000

    we spent most of our time because we’re

    00:39:02.000 –> 00:39:04.000

    all and they’re getting dressed talk. And we’re

    00:39:04.000 –> 00:39:05.000

    in our little bubble over there.

    00:39:06.000 –> 00:39:07.000

    You know, you’re you’re talking to the whole

    00:39:07.000 –> 00:39:09.000

    group in the locker room, but you’re you’re

    00:39:09.000 –> 00:39:11.000

    talking to that little main core right there.

    00:39:12.000 –> 00:39:14.000

    Right? Yeah. Because they’re right there. So, you

    00:39:14.000 –> 00:39:15.000

    know, you got these young guys and you’re

    00:39:15.000 –> 00:39:17.000

    talking to them about how to be pros,

    00:39:17.000 –> 00:39:19.000

    and you need to, you know, you the

    00:39:19.000 –> 00:39:19.000

    coach

    00:39:20.000 –> 00:39:21.000

    in Anaheim did a great job of trying

    00:39:21.000 –> 00:39:23.000

    to trying to them how to be pros

    00:39:23.000 –> 00:39:25.000

    from a coach’s perspective.

    00:39:25.000 –> 00:39:27.000

    And then it’s incumbent upon the leadership group

    00:39:27.000 –> 00:39:28.000

    and the players to

    00:39:28.000 –> 00:39:30.000

    drag along, like, you gotta get in the

    00:39:30.000 –> 00:39:31.000

    gym.

    00:39:31.000 –> 00:39:33.000

    Let’s go Brett in here. You gotta you

    00:39:33.000 –> 00:39:34.000

    gotta prepare. That’s what I was gonna ask.

    00:39:34.000 –> 00:39:36.000

    What defines If you go out and have

    00:39:36.000 –> 00:39:38.000

    a good time, You better show up to

    00:39:38.000 –> 00:39:41.000

    work the next day. Yeah. Like, you’re not

    00:39:41.000 –> 00:39:43.000

    going to the back of the line every

    00:39:43.000 –> 00:39:43.000

    time, and,

    00:39:44.000 –> 00:39:46.000

    you’re not doing drills because you’re hungover.

    00:39:47.000 –> 00:39:49.000

    If you’re doing that, then just don’t come

    00:39:49.000 –> 00:39:50.000

    out. Right.

    00:39:50.000 –> 00:39:52.000

    We’re we’re trying to get better. We’re working

    00:39:52.000 –> 00:39:53.000

    on stuff out here. Did you and did

    00:39:53.000 –> 00:39:55.000

    you notice I’m assuming this answer is yes,

    00:39:55.000 –> 00:39:57.000

    but did you notice a difference between as

    00:39:57.000 –> 00:39:58.000

    like you and the Gretzky. I mean, you

    00:39:58.000 –> 00:40:00.000

    came to Saint Louis. Right? You had McGinnis

    00:40:00.000 –> 00:40:02.000

    Hall Gretzky, you on the team. I mean,

    00:40:02.000 –> 00:40:03.000

    that’s a hell of a team. Right? So

    00:40:03.000 –> 00:40:06.000

    did you find those were different on everything

    00:40:06.000 –> 00:40:06.000

    from preparation,

    00:40:07.000 –> 00:40:08.000

    physically, emotionally,

    00:40:09.000 –> 00:40:11.000

    going out at night, not going out at

    00:40:11.000 –> 00:40:12.000

    night. Was that different than a lot of

    00:40:12.000 –> 00:40:13.000

    people?

    00:40:13.000 –> 00:40:15.000

    Well, I think Yeah. You learn. You know,

    00:40:15.000 –> 00:40:17.000

    like, I got here. I was twenty, turning

    00:40:17.000 –> 00:40:20.000

    twenty one. Al was, I think, thirty one.

    00:40:20.000 –> 00:40:20.000

    So

    00:40:21.000 –> 00:40:24.000

    I’m catching him. He’s got kids. He’s more

    00:40:24.000 –> 00:40:24.000

    sure he’s

    00:40:25.000 –> 00:40:27.000

    Yep. He’s in the prime of his career.

    00:40:28.000 –> 00:40:29.000

    So I’m coming in at the start of

    00:40:29.000 –> 00:40:31.000

    my career, and I’m, like, kinda just soaking

    00:40:31.000 –> 00:40:33.000

    it all in, like, watching how we prepare

    00:40:33.000 –> 00:40:34.000

    how he practices,

    00:40:34.000 –> 00:40:36.000

    how he handles the media,

    00:40:36.000 –> 00:40:38.000

    how, you know, what what is he doing

    00:40:38.000 –> 00:40:39.000

    in the off season?

    00:40:39.000 –> 00:40:42.000

    You know, and and as my career

    00:40:43.000 –> 00:40:45.000

    started to take shape,

    00:40:45.000 –> 00:40:47.000

    I then met with his trainer

    00:40:47.000 –> 00:40:50.000

    and, and started working with him. And

    00:40:51.000 –> 00:40:53.000

    I I met him at Al’s house. And

    00:40:53.000 –> 00:40:54.000

    I walked in the front door and I

    00:40:54.000 –> 00:40:56.000

    Charles was right over here to the left.

    00:40:56.000 –> 00:40:58.000

    I walked in. He’s like, hey, walk toward

    00:40:58.000 –> 00:41:00.000

    me. I took five steps.

    00:41:01.000 –> 00:41:02.000

    He’s like, alright, now turn around and go

    00:41:02.000 –> 00:41:03.000

    walk back. Okay?

    00:41:04.000 –> 00:41:05.000

    He’s like, you got a bad left knee?

    00:41:05.000 –> 00:41:06.000

    I go, yeah.

    00:41:07.000 –> 00:41:09.000

    He’s like, you got a sore rotator cuff

    00:41:09.000 –> 00:41:11.000

    on your right shoulder. Yeah. It’s like

    00:41:13.000 –> 00:41:13.000

    just

    00:41:13.000 –> 00:41:16.000

    by watching me walk five steps.

    00:41:16.000 –> 00:41:18.000

    You could tell just the way my body

    00:41:19.000 –> 00:41:19.000

    was moving

    00:41:20.000 –> 00:41:22.000

    and the weight distribution, I don’t know, weight

    00:41:22.000 –> 00:41:22.000

    distribution,

    00:41:22.000 –> 00:41:23.000

    and

    00:41:23.000 –> 00:41:25.000

    the hitch in my staff, whatever. I mean,

    00:41:25.000 –> 00:41:27.000

    you you’re not paying attention to that, I’m

    00:41:27.000 –> 00:41:29.000

    like Right. I’m twenty two years old.

    00:41:30.000 –> 00:41:30.000

    Whatever.

    00:41:32.000 –> 00:41:34.000

    What what are you talking about? Remaid, you

    00:41:34.000 –> 00:41:37.000

    know, how I hate, you know, nutrition wise,

    00:41:39.000 –> 00:41:42.000

    you know, and that kind of was the

    00:41:42.000 –> 00:41:44.000

    start of taking that next step. Alright. How

    00:41:44.000 –> 00:41:46.000

    good do you wanna be?

    00:41:47.000 –> 00:41:48.000

    How much you will in a sacrifice?

    00:41:49.000 –> 00:41:50.000

    You know, because at the end of the

    00:41:50.000 –> 00:41:52.000

    day, that’s what it is. It’s sacrificing

    00:41:52.000 –> 00:41:54.000

    something to be great at something.

    00:41:54.000 –> 00:41:56.000

    Because there are there’s a Gilliland a take

    00:41:56.000 –> 00:41:58.000

    for everything. I think too, for me, like,

    00:41:58.000 –> 00:41:59.000

    I had a business coach early on in

    00:41:59.000 –> 00:42:01.000

    my career, right, that I spent, you know,

    00:42:01.000 –> 00:42:03.000

    lots of money on, that maybe I didn’t

    00:42:03.000 –> 00:42:05.000

    wanna do or maybe couldn’t afford back then.

    00:42:05.000 –> 00:42:06.000

    But even that for you guys. Right? That

    00:42:06.000 –> 00:42:09.000

    guy probably wasn’t free. I’m assuming that’s off.

    00:42:09.000 –> 00:42:11.000

    No. Back then, he was expensive. Right. And

    00:42:11.000 –> 00:42:13.000

    I’m saying so, I mean, investing yourself. Right?

    00:42:13.000 –> 00:42:16.000

    Again, business leaders invest in a coach, invest

    00:42:16.000 –> 00:42:18.000

    in a mentor, invest in something, right, to

    00:42:18.000 –> 00:42:19.000

    give back. Do you agree with that? No.

    00:42:19.000 –> 00:42:21.000

    A hundred percent. No. You have to. You

    00:42:21.000 –> 00:42:22.000

    know, how how good do you wanna be?

    00:42:22.000 –> 00:42:24.000

    Yeah. We don’t we don’t know everything out

    00:42:24.000 –> 00:42:25.000

    of the gate. You can’t read a book.

    00:42:25.000 –> 00:42:27.000

    One size does not fit all. Yep. We

    00:42:27.000 –> 00:42:29.000

    all soak in information differently.

    00:42:30.000 –> 00:42:31.000

    And and we all have

    00:42:32.000 –> 00:42:33.000

    strengths and weaknesses.

    00:42:34.000 –> 00:42:36.000

    And you’re not gonna know them. You need

    00:42:36.000 –> 00:42:38.000

    somebody to help point them out and say,

    00:42:38.000 –> 00:42:41.000

    this is a blind spot. You’re not seeing.

    00:42:41.000 –> 00:42:42.000

    You need to work on Chris. And, oh,

    00:42:42.000 –> 00:42:44.000

    okay. You’re really good at this, but you

    00:42:44.000 –> 00:42:46.000

    only do this. Yeah. You need to do

    00:42:46.000 –> 00:42:49.000

    this too. Add this to your repertoire.

    00:42:49.000 –> 00:42:51.000

    Yeah. Now do Chris. And once you honed

    00:42:51.000 –> 00:42:53.000

    that, do this. And so

    00:42:54.000 –> 00:42:56.000

    I think you have to really

    00:42:58.000 –> 00:42:59.000

    kinda go in eyes wide open and and

    00:42:59.000 –> 00:43:00.000

    have an understanding how

    00:43:04.000 –> 00:43:06.000

    much you wanna get better. How much

    00:43:07.000 –> 00:43:07.000

    whether,

    00:43:08.000 –> 00:43:10.000

    you know, running a business, whether you’re playing

    00:43:10.000 –> 00:43:12.000

    a sport, whatever it is. It’s your commitment

    00:43:12.000 –> 00:43:14.000

    to excellence and your commitment to getting better.

    00:43:14.000 –> 00:43:15.000

    Yep.

    00:43:15.000 –> 00:43:17.000

    Showing up every day to improve.

    00:43:18.000 –> 00:43:19.000

    Well, I think that’s the key right there.

    00:43:19.000 –> 00:43:20.000

    Showing up on days even when you don’t

    00:43:20.000 –> 00:43:22.000

    want to or you’re a little maybe. Right?

    00:43:22.000 –> 00:43:23.000

    I mean, there’s a quote. I see Michael

    00:43:23.000 –> 00:43:26.000

    Phelps up there. Yeah. Five years straight,

    00:43:27.000 –> 00:43:28.000

    trained every

    00:43:28.000 –> 00:43:32.000

    single day. Yep. Every day. Every day. Every

    00:43:32.000 –> 00:43:34.000

    day. And by the way, if you’ve ever

    00:43:34.000 –> 00:43:35.000

    swam, like Chris guy swam,

    00:43:37.000 –> 00:43:38.000

    not easy. No.

    00:43:39.000 –> 00:43:40.000

    There’s lots of days. I’m sure he was

    00:43:40.000 –> 00:43:43.000

    like Man, my shoulders are sore. My backs

    00:43:43.000 –> 00:43:43.000

    are sore.

    00:43:44.000 –> 00:43:46.000

    Or just mentally didn’t wanna do it. It

    00:43:46.000 –> 00:43:47.000

    was cool. Alright.

    00:43:48.000 –> 00:43:50.000

    Like, yeah, living in Baltimore. You know, he

    00:43:50.000 –> 00:43:50.000

    had a,

    00:43:51.000 –> 00:43:52.000

    he had a post it, I read his

    00:43:52.000 –> 00:43:54.000

    book. I’m fascinated by what he did. And

    00:43:54.000 –> 00:43:55.000

    and he had a post it note though,

    00:43:55.000 –> 00:43:56.000

    and it had by the milliseconds.

    00:43:57.000 –> 00:43:59.000

    What he was gonna do each race. Yeah.

    00:43:59.000 –> 00:44:00.000

    And if you look, it’ll show, like, what

    00:44:00.000 –> 00:44:01.000

    he had written down and what he did

    00:44:01.000 –> 00:44:02.000

    the race.

    00:44:03.000 –> 00:44:05.000

    For five man, you’re talking milliseconds.

    00:44:05.000 –> 00:44:09.000

    Working. Yeah. Poning. Yeah. Working on that turn.

    00:44:09.000 –> 00:44:13.000

    Yeah. K. Turn. Can I save a millisecond?

    00:44:13.000 –> 00:44:15.000

    Yeah. Can I say, how can I transition

    00:44:15.000 –> 00:44:17.000

    fast? Like, just it’s Well, that guy, I

    00:44:17.000 –> 00:44:19.000

    remember who it was, but the guy that

    00:44:19.000 –> 00:44:20.000

    was dancing, doing stuff in front of him

    00:44:20.000 –> 00:44:22.000

    and Michael Phillips didn’t even budge, man. And

    00:44:22.000 –> 00:44:23.000

    then he went out there and, you know,

    00:44:23.000 –> 00:44:24.000

    kicked the guy’s ass or then the the

    00:44:24.000 –> 00:44:26.000

    swim, they showed the the camera under the

    00:44:26.000 –> 00:44:28.000

    water the guy was looking over at him.

    00:44:28.000 –> 00:44:30.000

    And he’s gonna That’s water, and he’s just

    00:44:30.000 –> 00:44:30.000

    like

    00:44:31.000 –> 00:44:33.000

    Yeah. Champions look at the wall. Right?

    00:44:34.000 –> 00:44:35.000

    Place guy looks champion. Don’t focus on the

    00:44:35.000 –> 00:44:38.000

    competition. Focus on you. That’s right. That’s right.

    00:44:38.000 –> 00:44:39.000

    So what was it like for you? Then

    00:44:39.000 –> 00:44:40.000

    as you, you know, you progress in your

    00:44:40.000 –> 00:44:42.000

    career, you obviously, you started to have a

    00:44:42.000 –> 00:44:44.000

    family. Right? So how old were kiddos, they

    00:44:44.000 –> 00:44:46.000

    were born, like, probably your oldest was born

    00:44:46.000 –> 00:44:48.000

    when you were in the two thousands. I

    00:44:48.000 –> 00:44:49.000

    was,

    00:44:49.000 –> 00:44:50.000

    twenty

    00:44:52.000 –> 00:44:53.000

    let’s see. Here.

    00:44:54.000 –> 00:44:56.000

    Jack’s o two. So I was twenty,

    00:44:57.000 –> 00:44:59.000

    eight. Yeah. So o two. So you still

    00:44:59.000 –> 00:45:01.000

    had a good, you know, 10:11 years left

    00:45:01.000 –> 00:45:03.000

    in your career. Did you balance the the

    00:45:03.000 –> 00:45:06.000

    family side and the and the sports side

    00:45:06.000 –> 00:45:07.000

    when you’re obviously on on the road and

    00:45:07.000 –> 00:45:09.000

    traveling? It’s hard, you know, it’s hard. You’re

    00:45:09.000 –> 00:45:11.000

    you gotta finite amount of time. You never

    00:45:11.000 –> 00:45:13.000

    know your career is gonna be over.

    00:45:14.000 –> 00:45:17.000

    And and you have to invest in your

    00:45:17.000 –> 00:45:19.000

    career. You gotta be all in on your

    00:45:19.000 –> 00:45:21.000

    craft and getting Brett. And

    00:45:22.000 –> 00:45:24.000

    as your body evolves, as you get more

    00:45:24.000 –> 00:45:25.000

    injuries, as you,

    00:45:26.000 –> 00:45:28.000

    you know, as the punishment and toll of

    00:45:28.000 –> 00:45:30.000

    playing a certain way, it takes its, form

    00:45:30.000 –> 00:45:31.000

    on you. Have to

    00:45:32.000 –> 00:45:35.000

    kinda re reshape and and remold yourself and

    00:45:35.000 –> 00:45:36.000

    into a way that works. Yep. You know,

    00:45:36.000 –> 00:45:37.000

    you’re changing things and altering how you train

    00:45:40.000 –> 00:45:42.000

    and what you eat and all those different

    00:45:42.000 –> 00:45:42.000

    things. And,

    00:45:44.000 –> 00:45:45.000

    you know, and and in the midst of

    00:45:45.000 –> 00:45:45.000

    that,

    00:45:48.000 –> 00:45:50.000

    I got traded out of here in o

    00:45:50.000 –> 00:45:51.000

    five.

    00:45:51.000 –> 00:45:53.000

    We have the lock out o four. I

    00:45:53.000 –> 00:45:53.000

    have

    00:45:54.000 –> 00:45:56.000

    major wrist surgery, major knee surgery in,

    00:45:58.000 –> 00:45:59.000

    o 02:03.

    00:45:59.000 –> 00:46:01.000

    So I missed that whole year. Then I

    00:46:01.000 –> 00:46:03.000

    came back and I played o 03:04.

    00:46:05.000 –> 00:46:05.000

    And then,

    00:46:07.000 –> 00:46:09.000

    We had the lockout in o five zero

    00:46:09.000 –> 00:46:10.000

    zero 04:05. And then I got traded and

    00:46:10.000 –> 00:46:11.000

    played

    00:46:15.000 –> 00:46:18.000

    Edmitin in o in o 05:06, then Anaheim,

    00:46:18.000 –> 00:46:19.000

    o 07:06

    00:46:19.000 –> 00:46:20.000

    zero seven.

    00:46:20.000 –> 00:46:22.000

    And then on So now, honey, let’s go.

    00:46:22.000 –> 00:46:25.000

    09:10. I’m in Filly. So you’re, you know,

    00:46:25.000 –> 00:46:28.000

    four four cities in five years.

    00:46:28.000 –> 00:46:31.000

    Oh, around the whole country? Yeah. Going to

    00:46:31.000 –> 00:46:32.000

    four different locations.

    00:46:32.000 –> 00:46:34.000

    Yeah. You know? So it’s Maybe we should

    00:46:34.000 –> 00:46:36.000

    have her on the podcast Yeah. To talk

    00:46:36.000 –> 00:46:37.000

    about how to deal with that. Why are

    00:46:37.000 –> 00:46:40.000

    we doing this? You know, so it was,

    00:46:41.000 –> 00:46:43.000

    I bounced around. You know, I never really

    00:46:43.000 –> 00:46:44.000

    added it up like that, but five years,

    00:46:44.000 –> 00:46:46.000

    I was in four different teams. Yeah. Bang.

    00:46:46.000 –> 00:46:47.000

    Bang. Bang. It’s

    00:46:47.000 –> 00:46:50.000

    crazy. So what what role do you think

    00:46:50.000 –> 00:46:52.000

    athletes play? I mean, because you’re you’re, you

    00:46:52.000 –> 00:46:54.000

    know, we I think we as humans, whether

    00:46:54.000 –> 00:46:56.000

    it’s right or wrong, probably wrong. We we

    00:46:56.000 –> 00:46:58.000

    put you guys on this pedestal. Like, you’re

    00:46:58.000 –> 00:46:59.000

    on the limelight. We see it. We play.

    00:46:59.000 –> 00:47:01.000

    We root for you. But what role do

    00:47:01.000 –> 00:47:03.000

    you do you think you guys play in

    00:47:03.000 –> 00:47:05.000

    the community? Because I know the work that

    00:47:05.000 –> 00:47:06.000

    you do as a community you know, your

    00:47:06.000 –> 00:47:08.000

    guys’ golf tournament, you and Dan Deardorf, played

    00:47:08.000 –> 00:47:09.000

    that this year. Amazing.

    00:47:10.000 –> 00:47:12.000

    Huge impact on our local charities. But as

    00:47:12.000 –> 00:47:15.000

    an athlete, and then for today’s athletes, role

    00:47:15.000 –> 00:47:16.000

    do they play

    00:47:16.000 –> 00:47:17.000

    in the communities that we all live in?

    00:47:17.000 –> 00:47:19.000

    Yeah. I’ll sum it up. You know, I’ve

    00:47:19.000 –> 00:47:20.000

    I’ve always

    00:47:21.000 –> 00:47:23.000

    been invested in the communities I played in,

    00:47:23.000 –> 00:47:24.000

    you

    00:47:24.000 –> 00:47:26.000

    know, I think it’s a a great way

    00:47:26.000 –> 00:47:27.000

    to get back. It’s a great way to

    00:47:27.000 –> 00:47:29.000

    be involved in the community and meet people

    00:47:29.000 –> 00:47:32.000

    and and meet those that are out supporting

    00:47:32.000 –> 00:47:35.000

    you. You support the the local community and

    00:47:35.000 –> 00:47:36.000

    the charities that are,

    00:47:36.000 –> 00:47:38.000

    nearest and dearest,

    00:47:39.000 –> 00:47:42.000

    you know, Brett Burke, my initial GM in

    00:47:42.000 –> 00:47:43.000

    Hartford,

    00:47:43.000 –> 00:47:45.000

    and then was my GM in Anaheim.

    00:47:45.000 –> 00:47:47.000

    I mean, he summed it up best. He’s

    00:47:47.000 –> 00:47:48.000

    like, the and and

    00:47:49.000 –> 00:47:51.000

    from a you talk about leadership and you

    00:47:51.000 –> 00:47:51.000

    talk about,

    00:47:52.000 –> 00:47:53.000

    you know,

    00:47:53.000 –> 00:47:55.000

    setting up that vertical owner

    00:47:56.000 –> 00:47:57.000

    manager

    00:47:57.000 –> 00:47:59.000

    coach player,

    00:48:00.000 –> 00:48:01.000

    you know, and he was like,

    00:48:01.000 –> 00:48:03.000

    this is this is what we do here.

    00:48:03.000 –> 00:48:05.000

    This is the culture we are setting. We’re

    00:48:05.000 –> 00:48:07.000

    saying we’re creating a winning tradition. Yep. And

    00:48:07.000 –> 00:48:09.000

    we’re also giving creating a tradition of we’re

    00:48:09.000 –> 00:48:11.000

    gonna be invested in the community. We’re gonna

    00:48:11.000 –> 00:48:13.000

    get back. We’re gonna do Chris, you know,

    00:48:13.000 –> 00:48:15.000

    we’re gonna do something every month for the,

    00:48:15.000 –> 00:48:16.000

    you know,

    00:48:16.000 –> 00:48:19.000

    Greater Orange County community. Yeah. We’re gonna be

    00:48:19.000 –> 00:48:21.000

    doing x y z. If you have a

    00:48:21.000 –> 00:48:23.000

    problem with your ice time, do not talk

    00:48:23.000 –> 00:48:25.000

    to me. Talk your coach.

    00:48:25.000 –> 00:48:27.000

    You wanna be traded. Come talk to me.

    00:48:27.000 –> 00:48:29.000

    You got a problem off the ice. Come

    00:48:29.000 –> 00:48:31.000

    talk to me. But you have anything to

    00:48:31.000 –> 00:48:32.000

    do with hockey?

    00:48:32.000 –> 00:48:34.000

    Your head coach is right over there. Go

    00:48:34.000 –> 00:48:35.000

    see don’t come to me.

    00:48:35.000 –> 00:48:37.000

    I’m not I’m not doing That’s not how

    00:48:37.000 –> 00:48:38.000

    it works. And there’s a chain of command,

    00:48:38.000 –> 00:48:40.000

    and there’s a there’s a

    00:48:41.000 –> 00:48:43.000

    x y z. This is everybody’s roles, responsibilities.

    00:48:44.000 –> 00:48:46.000

    I have mine. Coach has his, and you

    00:48:46.000 –> 00:48:48.000

    as a player have yours. So talk to

    00:48:48.000 –> 00:48:50.000

    us about the couple, some of the best

    00:48:50.000 –> 00:48:52.000

    moments that you think back in your career.

    00:48:53.000 –> 00:48:54.000

    Just the highlights. What are some of those

    00:48:54.000 –> 00:48:56.000

    best hockey moments for you that you think

    00:48:56.000 –> 00:48:58.000

    fans, listen, would love to hear? Yeah. You

    00:48:58.000 –> 00:49:00.000

    know, and I think one of the ones

    00:49:00.000 –> 00:49:01.000

    that I never really

    00:49:03.000 –> 00:49:04.000

    took a lot of joy in and a

    00:49:04.000 –> 00:49:06.000

    lot of pleasure in that I wish I

    00:49:06.000 –> 00:49:07.000

    wouldn’t have been so

    00:49:08.000 –> 00:49:10.000

    every year when you don’t win, you’re just

    00:49:10.000 –> 00:49:12.000

    pissed off. You’re just Like,

    00:49:13.000 –> 00:49:16.000

    it sucks to lose. I hated losing more

    00:49:16.000 –> 00:49:17.000

    than I like to win. Yeah. And it

    00:49:17.000 –> 00:49:19.000

    just drove me bananas.

    00:49:20.000 –> 00:49:21.000

    And I took a lot of that stuff

    00:49:21.000 –> 00:49:23.000

    early on in my career, probably the first

    00:49:23.000 –> 00:49:24.000

    ten years of my career till I had

    00:49:24.000 –> 00:49:27.000

    kids. I just took the everything from the

    00:49:27.000 –> 00:49:28.000

    rank home.

    00:49:28.000 –> 00:49:30.000

    And I couldn’t separate. I just I would

    00:49:31.000 –> 00:49:33.000

    I’d be thinking about a play I made

    00:49:33.000 –> 00:49:34.000

    four days ago,

    00:49:34.000 –> 00:49:37.000

    sleeping or whatever. Just pissed me off. And

    00:49:37.000 –> 00:49:38.000

    it took me a while to learn how

    00:49:38.000 –> 00:49:40.000

    to, like, just let go of the game

    00:49:40.000 –> 00:49:41.000

    and just

    00:49:42.000 –> 00:49:43.000

    you you gotta just turn the page and

    00:49:43.000 –> 00:49:45.000

    get going. And, when

    00:49:46.000 –> 00:49:47.000

    won the heart in Chris Trophy in two

    00:49:47.000 –> 00:49:48.000

    thousand.

    00:49:48.000 –> 00:49:50.000

    Yeah. That was a pretty big moment. Yeah.

    00:49:50.000 –> 00:49:51.000

    I really didn’t

    00:49:52.000 –> 00:49:53.000

    enjoy it the way I should have I

    00:49:53.000 –> 00:49:55.000

    was still thinking, you know, we had won

    00:49:55.000 –> 00:49:57.000

    the president trophy that year. We were thinking

    00:49:57.000 –> 00:49:59.000

    Stanley Cup, we had a team, and

    00:50:00.000 –> 00:50:02.000

    you’re losing the first round, and you’re like,

    00:50:02.000 –> 00:50:02.000

    what

    00:50:03.000 –> 00:50:06.000

    I was just so pissed off. Still,

    00:50:06.000 –> 00:50:08.000

    a month and a half later at the

    00:50:08.000 –> 00:50:09.000

    awards banquet, I just, you know, it was

    00:50:09.000 –> 00:50:12.000

    great. Thanks. It was Brett. But you’re just,

    00:50:12.000 –> 00:50:13.000

    like, Yeah.

    00:50:14.000 –> 00:50:15.000

    And and I didn’t really get the That’s

    00:50:15.000 –> 00:50:17.000

    what made you good though too. Right? Well,

    00:50:17.000 –> 00:50:19.000

    yeah. It’s what drives you, but, you know,

    00:50:19.000 –> 00:50:21.000

    there’s moments like that where,

    00:50:21.000 –> 00:50:24.000

    you know, you know, winning the Stanley Cup

    00:50:24.000 –> 00:50:25.000

    was graded on my on my family was

    00:50:25.000 –> 00:50:27.000

    there. It was awesome.

    00:50:27.000 –> 00:50:30.000

    My kids were old enough to remember it

    00:50:30.000 –> 00:50:31.000

    too. You know, there weren’t babies sitting at

    00:50:31.000 –> 00:50:32.000

    the top.

    00:50:35.000 –> 00:50:36.000

    You know, again, Olympic,

    00:50:37.000 –> 00:50:39.000

    you know, them being there at the Olympics

    00:50:39.000 –> 00:50:40.000

    in twenty ten.

    00:50:40.000 –> 00:50:41.000

    They were a little bit older, so they

    00:50:41.000 –> 00:50:43.000

    got to enjoy it.

    00:50:44.000 –> 00:50:46.000

    You know, o two. My wife was pregnant

    00:50:46.000 –> 00:50:48.000

    with Jack. So it was you know, just

    00:50:48.000 –> 00:50:51.000

    a lot of different storylines, but, you know,

    00:50:51.000 –> 00:50:52.000

    those two were that they could be at

    00:50:52.000 –> 00:50:53.000

    in in o o seven and and

    00:50:55.000 –> 00:50:55.000

    ten.

    00:50:56.000 –> 00:50:58.000

    We’re pretty special. I’m just

    00:50:58.000 –> 00:51:00.000

    soaking it up, knowing that,

    00:51:01.000 –> 00:51:03.000

    you know, I spent thirteen years to win

    00:51:03.000 –> 00:51:05.000

    a a championship in the NHL

    00:51:05.000 –> 00:51:07.000

    You know, and you you’re like, you just

    00:51:07.000 –> 00:51:09.000

    never know. Don’t make it there. No. You

    00:51:09.000 –> 00:51:10.000

    and and and they don’t

    00:51:11.000 –> 00:51:14.000

    you think it’s easy. It’s not easy. Like,

    00:51:14.000 –> 00:51:16.000

    you see, oh, this guy four cops or

    00:51:16.000 –> 00:51:18.000

    this guy one. I go. Yeah. They they’re

    00:51:18.000 –> 00:51:20.000

    on great teams, and they’ve got great players

    00:51:20.000 –> 00:51:22.000

    and on and on and on. They hit

    00:51:22.000 –> 00:51:22.000

    the,

    00:51:23.000 –> 00:51:25.000

    you know, everybody’s hit the right

    00:51:25.000 –> 00:51:26.000

    peaking at the right time.

    00:51:27.000 –> 00:51:29.000

    And then there’s other teams who are like,

    00:51:29.000 –> 00:51:30.000

    damn, we had good teams, and you didn’t

    00:51:30.000 –> 00:51:31.000

    even get a sniff

    00:51:32.000 –> 00:51:33.000

    Like, there were teams here in Saint Louis.

    00:51:33.000 –> 00:51:34.000

    We were like,

    00:51:34.000 –> 00:51:37.000

    we had good teams. Yeah. And the teams

    00:51:37.000 –> 00:51:38.000

    at one were like, damn, we could’ve beat

    00:51:38.000 –> 00:51:41.000

    them. You did and sometimes it’s the match

    00:51:41.000 –> 00:51:42.000

    ups, you know, where

    00:51:45.000 –> 00:51:47.000

    Dallas could beat Detroit

    00:51:49.000 –> 00:51:51.000

    Detroit could beat us, but we could be

    00:51:51.000 –> 00:51:53.000

    Dallas. Mhmm. And and just

    00:51:53.000 –> 00:51:55.000

    all the You catch them. You know, and

    00:51:55.000 –> 00:51:57.000

    and just who you mat who you playing

    00:51:57.000 –> 00:51:59.000

    and how you match up and it,

    00:52:00.000 –> 00:52:02.000

    any of the big hits that, you know,

    00:52:02.000 –> 00:52:04.000

    you go through your highlight reel of your

    00:52:04.000 –> 00:52:06.000

    career. Right? I know there’s lots. I know

    00:52:06.000 –> 00:52:08.000

    how you playing. There’s lots of those. I

    00:52:08.000 –> 00:52:09.000

    don’t know if there’s I’ve seen you swing

    00:52:09.000 –> 00:52:10.000

    a golf ball. I’m like, damn.

    00:52:11.000 –> 00:52:12.000

    There’s my back.

    00:52:12.000 –> 00:52:14.000

    I don’t know if there’s one per se,

    00:52:14.000 –> 00:52:15.000

    but,

    00:52:16.000 –> 00:52:17.000

    you know, there’s lots that

    00:52:17.000 –> 00:52:18.000

    you’re

    00:52:18.000 –> 00:52:19.000

    you’re

    00:52:19.000 –> 00:52:19.000

    lying

    00:52:20.000 –> 00:52:22.000

    in a up and you’re like I see

    00:52:22.000 –> 00:52:24.000

    it coming. Well, you can just and then

    00:52:24.000 –> 00:52:26.000

    when you hit them and you don’t feel

    00:52:26.000 –> 00:52:28.000

    it, like, that was so pure. It’s kinda

    00:52:28.000 –> 00:52:29.000

    like hitting a golf ball. You hit a

    00:52:29.000 –> 00:52:30.000

    golf ball it is. It was just pure.

    00:52:30.000 –> 00:52:32.000

    Like, oh, that was good. That was good.

    00:52:32.000 –> 00:52:34.000

    I want more of that. I didn’t think

    00:52:34.000 –> 00:52:36.000

    of it that way. That’s probably true. That’s

    00:52:36.000 –> 00:52:38.000

    probably true. Because because if you don’t hit

    00:52:38.000 –> 00:52:39.000

    it pure,

    00:52:39.000 –> 00:52:41.000

    And it hurts you, you’re like, oh, that

    00:52:41.000 –> 00:52:43.000

    hurts. I hit one thin on a nice

    00:52:43.000 –> 00:52:44.000

    cold day. Nice cold day. Yeah. No. No

    00:52:44.000 –> 00:52:46.000

    good. No good. That’s no good. Let’s turn

    00:52:46.000 –> 00:52:48.000

    to page from hockey to whiskey.

    00:52:49.000 –> 00:52:51.000

    Staring at Chris, whiskey here for those not

    00:52:51.000 –> 00:52:54.000

    watching their listening, the journey, j r n

    00:52:54.000 –> 00:52:57.000

    y. You can it’s it’s nominal.

    00:52:57.000 –> 00:52:59.000

    First time we hung out, we had some

    00:52:59.000 –> 00:53:01.000

    journey. You know, it was some good stuff.

    00:53:01.000 –> 00:53:02.000

    So talk about this, man. This is you

    00:53:02.000 –> 00:53:05.000

    and your brother. Yeah. And, talk about the

    00:53:05.000 –> 00:53:06.000

    journey. Yeah.

    00:53:06.000 –> 00:53:08.000

    I had been looking

    00:53:08.000 –> 00:53:10.000

    my brother and I’ve been talking for, like,

    00:53:10.000 –> 00:53:11.000

    four or five years, trying to figure out

    00:53:12.000 –> 00:53:14.000

    something we could do together.

    00:53:15.000 –> 00:53:15.000

    And,

    00:53:16.000 –> 00:53:18.000

    just nothing really resonated

    00:53:19.000 –> 00:53:20.000

    and,

    00:53:20.000 –> 00:53:22.000

    about two and a half years ago now.

    00:53:23.000 –> 00:53:25.000

    One of my brothers friends, and, hey, I

    00:53:25.000 –> 00:53:26.000

    wanna introduce you to this guy.

    00:53:27.000 –> 00:53:29.000

    He runs Snagger, false Kraft distillers. You know,

    00:53:29.000 –> 00:53:31.000

    they’re looking for a partner in a whisk

    00:53:32.000 –> 00:53:35.000

    longtime whiskey drinker, as my brother likes to

    00:53:35.000 –> 00:53:36.000

    say, we’ve put in a lot of research

    00:53:36.000 –> 00:53:38.000

    in the moment. A lot of R and

    00:53:38.000 –> 00:53:40.000

    D. Thirty plus years of R and D.

    00:53:40.000 –> 00:53:42.000

    Don’t do the math. Right.

    00:53:44.000 –> 00:53:46.000

    And so, you know, it was a long

    00:53:46.000 –> 00:53:49.000

    time crown drinker It’s Canadian whiskey. So,

    00:53:51.000 –> 00:53:53.000

    he brought this to us and we were

    00:53:53.000 –> 00:53:55.000

    thinking about it. We’re like, oh, how is

    00:53:55.000 –> 00:53:56.000

    this gonna work?

    00:53:56.000 –> 00:53:58.000

    You know, I had I know I knew

    00:53:58.000 –> 00:53:59.000

    a lot of people in the spirits business.

    00:54:01.000 –> 00:54:03.000

    Mhmm. Different way. Yeah. But, you know, not

    00:54:03.000 –> 00:54:06.000

    never made one and and kinda taken on

    00:54:06.000 –> 00:54:09.000

    a project of this magnitude. And, you know,

    00:54:09.000 –> 00:54:10.000

    as we kinda walked through it and looked

    00:54:10.000 –> 00:54:13.000

    at it from a business standpoint, and then,

    00:54:13.000 –> 00:54:14.000

    you know, you you wanna be able to

    00:54:14.000 –> 00:54:16.000

    enjoy and have some have fun with it

    00:54:16.000 –> 00:54:16.000

    and

    00:54:17.000 –> 00:54:17.000

    what’s

    00:54:18.000 –> 00:54:20.000

    not what’s not fun about whiskey. I don’t

    00:54:20.000 –> 00:54:21.000

    know. Canadian whiskey back.

    00:54:22.000 –> 00:54:25.000

    New school Canadian whiskey had that. So,

    00:54:25.000 –> 00:54:27.000

    you know, we said, oh, we’re like, okay.

    00:54:27.000 –> 00:54:29.000

    If we’re gonna do this and you know

    00:54:29.000 –> 00:54:31.000

    me well enough now. If I’m gonna do

    00:54:31.000 –> 00:54:33.000

    something, I’m all in. Yeah. And I’m like,

    00:54:33.000 –> 00:54:34.000

    alright, if we’re doing this,

    00:54:35.000 –> 00:54:37.000

    I want control of the

    00:54:37.000 –> 00:54:38.000

    the liquid,

    00:54:38.000 –> 00:54:40.000

    the the branding.

    00:54:41.000 –> 00:54:42.000

    So we own the IP for all this

    00:54:42.000 –> 00:54:44.000

    stuff, and and Nagaphos does a great job

    00:54:44.000 –> 00:54:45.000

    making it for us.

    00:54:46.000 –> 00:54:48.000

    Number was forty four as well? His number

    00:54:48.000 –> 00:54:49.000

    was fifty four. Oh, so you got the

    00:54:49.000 –> 00:54:51.000

    But forty four is the percent

    00:54:52.000 –> 00:54:52.000

    alcohol.

    00:54:54.000 –> 00:54:55.000

    A little homage to me, but

    00:54:56.000 –> 00:54:57.000

    it’s a it’s a Well, maybe if he

    00:54:57.000 –> 00:54:59.000

    gets It’s a little bit stronger whiskey than,

    00:55:00.000 –> 00:55:02.000

    Crown or any the other Canadian whiskey on

    00:55:02.000 –> 00:55:03.000

    the market. But,

    00:55:05.000 –> 00:55:07.000

    we had a base of what we, you

    00:55:07.000 –> 00:55:07.000

    know,

    00:55:08.000 –> 00:55:10.000

    what we liked. And then we’re like, alright.

    00:55:10.000 –> 00:55:11.000

    Is there anyway, we if

    00:55:12.000 –> 00:55:13.000

    for how we had a lot of things

    00:55:13.000 –> 00:55:15.000

    we didn’t like about it, we’re like, okay.

    00:55:15.000 –> 00:55:18.000

    Can we fix, we wanna fix the burn.

    00:55:18.000 –> 00:55:21.000

    We think more people will drink there’s no

    00:55:21.000 –> 00:55:22.000

    burn. Mhmm. We wanna, you know,

    00:55:23.000 –> 00:55:25.000

    add a little bit of spice, little sweetness,

    00:55:25.000 –> 00:55:27.000

    little, you know, little tweaks here and there.

    00:55:28.000 –> 00:55:30.000

    It’s in there’s no preservative no additives.

    00:55:31.000 –> 00:55:32.000

    It’s very pure.

    00:55:33.000 –> 00:55:36.000

    And so we did we did it over

    00:55:36.000 –> 00:55:38.000

    facetime. They send us a sample. Remember that

    00:55:38.000 –> 00:55:40.000

    I would get on FaceTime, we’d take it,

    00:55:40.000 –> 00:55:41.000

    you know, to drink what do you like?

    00:55:41.000 –> 00:55:43.000

    What do you not like? Take notes?

    00:55:43.000 –> 00:55:44.000

    Send send them back to notes and be

    00:55:44.000 –> 00:55:47.000

    like, alright. Can you change it? More of

    00:55:47.000 –> 00:55:48.000

    that. And not knowing the lingo of, you

    00:55:48.000 –> 00:55:50.000

    know, brewmaster lingo. We’re like,

    00:55:51.000 –> 00:55:53.000

    can you do this? And like, oh, well,

    00:55:53.000 –> 00:55:55.000

    that’s that. I’m like, okay, great. But Yeah.

    00:55:55.000 –> 00:55:56.000

    Just do that.

    00:55:56.000 –> 00:55:58.000

    Okay. How you do it? Just do it.

    00:55:58.000 –> 00:56:00.000

    However you do that. Do that. And, and

    00:56:00.000 –> 00:56:02.000

    so the second time around, like, okay, it’s

    00:56:02.000 –> 00:56:04.000

    a little bit better. But can you, you

    00:56:04.000 –> 00:56:06.000

    know, there’s still some burn. Can you get

    00:56:06.000 –> 00:56:07.000

    rid of that? Can you do this?

    00:56:08.000 –> 00:56:10.000

    And then on a third try,

    00:56:11.000 –> 00:56:13.000

    we both took a sip and were like

    00:56:14.000 –> 00:56:17.000

    That’s it. Boom. That’s it. That is exactly

    00:56:17.000 –> 00:56:19.000

    what we’re trying to do. Love it. And

    00:56:19.000 –> 00:56:21.000

    that is what you’re tasting right now.

    00:56:22.000 –> 00:56:23.000

    And so

    00:56:24.000 –> 00:56:25.000

    from that, any, you know,

    00:56:26.000 –> 00:56:28.000

    maybe a little naive to the politics

    00:56:29.000 –> 00:56:30.000

    and the legal and the

    00:56:31.000 –> 00:56:33.000

    government and all the hoops you gotta jump

    00:56:33.000 –> 00:56:34.000

    through. And,

    00:56:35.000 –> 00:56:37.000

    you know, we kinda worked through all that.

    00:56:37.000 –> 00:56:38.000

    And, it’s like,

    00:56:39.000 –> 00:56:40.000

    twenty two months, I think, to get to

    00:56:40.000 –> 00:56:41.000

    market.

    00:56:42.000 –> 00:56:44.000

    And now we’ve been, six months in the

    00:56:44.000 –> 00:56:45.000

    market. And,

    00:56:46.000 –> 00:56:48.000

    in Missouri, relaunched in Saint Louis and and

    00:56:48.000 –> 00:56:49.000

    Missouri, Southern, Illinois.

    00:56:50.000 –> 00:56:51.000

    And,

    00:56:52.000 –> 00:56:54.000

    and now we’re at some right over Yes.

    00:56:54.000 –> 00:56:55.000

    And then,

    00:56:57.000 –> 00:56:58.000

    now we’re in New York.

    00:56:58.000 –> 00:56:59.000

    Ontario

    00:57:00.000 –> 00:57:02.000

    will be in Alberta next month. We’ll be

    00:57:02.000 –> 00:57:04.000

    in Texas next month. Oh, man.

    00:57:04.000 –> 00:57:07.000

    And then, a little further down the line

    00:57:07.000 –> 00:57:09.000

    will be in Southern California. But those are

    00:57:09.000 –> 00:57:10.000

    the five core

    00:57:10.000 –> 00:57:13.000

    markets that we wanna Gilliland

    00:57:13.000 –> 00:57:15.000

    talk about the name. J r and y,

    00:57:15.000 –> 00:57:17.000

    the journey. On the back of the bottle,

    00:57:17.000 –> 00:57:18.000

    that is our tagline.

    00:57:20.000 –> 00:57:23.000

    And it says, celebrate the victories be proud

    00:57:23.000 –> 00:57:23.000

    of your scars.

    00:57:24.000 –> 00:57:26.000

    Enjoy the journey. I love that. And really,

    00:57:26.000 –> 00:57:27.000

    when you think about it,

    00:57:28.000 –> 00:57:29.000

    it really is all about the journey. It’s

    00:57:29.000 –> 00:57:31.000

    about the journey of life. It’s about the

    00:57:31.000 –> 00:57:32.000

    journey you’re on.

    00:57:32.000 –> 00:57:34.000

    You have a great day. You

    00:57:34.000 –> 00:57:36.000

    you sell a company.

    00:57:36.000 –> 00:57:37.000

    You win a championship.

    00:57:37.000 –> 00:57:39.000

    What’s thing you wanna do, you wanna have

    00:57:39.000 –> 00:57:40.000

    a glass of whiskey, you wanna tell your

    00:57:40.000 –> 00:57:42.000

    friend, you wanna tell your mom and dad,

    00:57:42.000 –> 00:57:43.000

    you wanna tell your spouse,

    00:57:43.000 –> 00:57:45.000

    you wanna you wanna hang with your buddies

    00:57:45.000 –> 00:57:47.000

    and just revel in the

    00:57:47.000 –> 00:57:49.000

    joy of winning. You have a bad day.

    00:57:49.000 –> 00:57:50.000

    Get kicked in the face. You

    00:57:53.000 –> 00:57:54.000

    lose.

    00:57:55.000 –> 00:57:56.000

    Wanna do. You wanna have a glass of

    00:57:56.000 –> 00:57:58.000

    whiskey, you wanna tell your buddies, you wanna

    00:57:58.000 –> 00:57:59.000

    tell your spouse, you wanna tell your mom

    00:57:59.000 –> 00:58:01.000

    and dad, you wanna tell somebody, and you

    00:58:01.000 –> 00:58:01.000

    wanna

    00:58:04.000 –> 00:58:07.000

    sit and talk about it and about the

    00:58:07.000 –> 00:58:08.000

    journey that you’ve been on. And so, as

    00:58:08.000 –> 00:58:08.000

    we started talking about my

    00:58:11.000 –> 00:58:12.000

    wrote a book called The Journeyman.

    00:58:13.000 –> 00:58:15.000

    He played in,

    00:58:15.000 –> 00:58:17.000

    sixteen teams in eleven years. He bounced around

    00:58:17.000 –> 00:58:18.000

    a lot. And so he coined himself the

    00:58:21.000 –> 00:58:21.000

    journeyman,

    00:58:21.000 –> 00:58:23.000

    and we shortened it to the journey because

    00:58:23.000 –> 00:58:26.000

    it’s just about the journey, and about, you

    00:58:26.000 –> 00:58:27.000

    know, our own unique journeys that we’re on

    00:58:27.000 –> 00:58:29.000

    and the stories you tell of the people

    00:58:29.000 –> 00:58:30.000

    you meet,

    00:58:31.000 –> 00:58:33.000

    And so that’s kinda where we got the

    00:58:33.000 –> 00:58:34.000

    name from

    00:58:35.000 –> 00:58:38.000

    and kinda and and and since we, you

    00:58:38.000 –> 00:58:40.000

    know, came up with this naming, I don’t

    00:58:40.000 –> 00:58:41.000

    know, it was, like, two years ago.

    00:58:42.000 –> 00:58:44.000

    Every time I talked to something, not necessarily

    00:58:44.000 –> 00:58:46.000

    about the whiskey, just in general, in a

    00:58:46.000 –> 00:58:47.000

    conversation,

    00:58:48.000 –> 00:58:49.000

    How many times I hear the word journey?

    00:58:49.000 –> 00:58:50.000

    Yeah.

    00:58:50.000 –> 00:58:53.000

    All the time. All the time. Always so

    00:58:53.000 –> 00:58:54.000

    you’re just always gonna be top of mind

    00:58:54.000 –> 00:58:56.000

    because it’s about the journey. Oh, the journey

    00:58:56.000 –> 00:58:58.000

    you’re on, and I’ll far as your journey.

    00:58:59.000 –> 00:59:00.000

    Duh, duh, duh, whatever. Well, it’s funny. I

    00:59:00.000 –> 00:59:02.000

    was on a business actually my business coach

    00:59:02.000 –> 00:59:04.000

    yesterday on a call. And, he talked about

    00:59:04.000 –> 00:59:07.000

    the journey. And he said sometimes people compare

    00:59:07.000 –> 00:59:08.000

    their journey to other journey. Like, I wanna

    00:59:08.000 –> 00:59:11.000

    be where that guy’s at. That gal’s at.

    00:59:11.000 –> 00:59:13.000

    All Chris stuff, but yet your journey is

    00:59:13.000 –> 00:59:14.000

    your journey. Correct.

    00:59:14.000 –> 00:59:17.000

    And live your journey to the best of

    00:59:17.000 –> 00:59:19.000

    its ability. Right? Dominate that journey. Yep. Don’t

    00:59:19.000 –> 00:59:21.000

    worry about what everybody else is doing. Yeah.

    00:59:21.000 –> 00:59:23.000

    So last couple of questions here.

    00:59:24.000 –> 00:59:25.000

    Future, Brett in your past. You see the

    00:59:25.000 –> 00:59:27.000

    sticker here. You saw the journal and the

    00:59:27.000 –> 00:59:30.000

    hat earlier. Is, our firm’s mission,

    00:59:30.000 –> 00:59:32.000

    is to help people achieve a future grade

    00:59:32.000 –> 00:59:34.000

    in their past. So when you hear that

    00:59:34.000 –> 00:59:36.000

    future grade in your past, what comes to

    00:59:36.000 –> 00:59:37.000

    mind for Chris Browner?

    00:59:38.000 –> 00:59:39.000

    I would say

    00:59:39.000 –> 00:59:40.000

    for me,

    00:59:40.000 –> 00:59:43.000

    paying it forward and raising kids to be

    00:59:43.000 –> 00:59:44.000

    successful

    00:59:44.000 –> 00:59:45.000

    and

    00:59:47.000 –> 00:59:48.000

    thriving in

    00:59:49.000 –> 00:59:51.000

    whatever they wanna do. And and

    00:59:52.000 –> 00:59:55.000

    providing them with the knowledge and support

    00:59:56.000 –> 00:59:58.000

    to live a better life than I had.

    00:59:58.000 –> 00:59:59.000

    And it’s not

    01:00:00.000 –> 01:00:03.000

    spoon feeding them. It’s teaching them what the

    01:00:03.000 –> 01:00:05.000

    real world is like.

    01:00:05.000 –> 01:00:07.000

    It’s showing them life’s not easy. It’s allowing

    01:00:07.000 –> 01:00:09.000

    them to fail. It’s allowing them to

    01:00:10.000 –> 01:00:12.000

    realize that they’re gonna need to sacrifice something

    01:00:12.000 –> 01:00:13.000

    to be good at something, etcetera.

    01:00:15.000 –> 01:00:16.000

    But

    01:00:16.000 –> 01:00:17.000

    you know, building

    01:00:19.000 –> 01:00:20.000

    your life improving

    01:00:20.000 –> 01:00:22.000

    much much like I did in my sports

    01:00:22.000 –> 01:00:25.000

    career, life after it’s getting better every single

    01:00:25.000 –> 01:00:27.000

    day, whatever that is

    01:00:28.000 –> 01:00:29.000

    building a company,

    01:00:29.000 –> 01:00:30.000

    creating a family,

    01:00:31.000 –> 01:00:32.000

    creating a legacy, whatever that is, whatever speaks

    01:00:32.000 –> 01:00:33.000

    to what someone is

    01:00:36.000 –> 01:00:37.000

    to do.

    01:00:38.000 –> 01:00:39.000

    Certainly,

    01:00:40.000 –> 01:00:41.000

    hits home to me. It it’s,

    01:00:42.000 –> 01:00:44.000

    you know, when you look at legacy or

    01:00:46.000 –> 01:00:48.000

    family name or things like that,

    01:00:49.000 –> 01:00:50.000

    you know,

    01:00:50.000 –> 01:00:52.000

    when somebody hears your name, what do they

    01:00:52.000 –> 01:00:53.000

    think of? You

    01:00:53.000 –> 01:00:56.000

    know, and that to me that that’s more

    01:00:56.000 –> 01:00:57.000

    important than,

    01:00:58.000 –> 01:01:00.000

    you know, I always get asked, oh, what

    01:01:00.000 –> 01:01:02.000

    do what do you what wanna be remembered

    01:01:02.000 –> 01:01:04.000

    for as a player? I’m like, that’s just

    01:01:04.000 –> 01:01:05.000

    a small part of my life.

    01:01:06.000 –> 01:01:06.000

    Like,

    01:01:07.000 –> 01:01:09.000

    I’m not worried about that.

    01:01:09.000 –> 01:01:12.000

    I left every ounce of my being on

    01:01:12.000 –> 01:01:13.000

    that ice, and I’m done. And now it’s

    01:01:13.000 –> 01:01:13.000

    about here and now, and and

    01:01:17.000 –> 01:01:18.000

    living for

    01:01:20.000 –> 01:01:22.000

    my life now, my kids, my family, etcetera,

    01:01:22.000 –> 01:01:24.000

    and and, you know, business

    01:01:24.000 –> 01:01:26.000

    and trying to figure out how bet how

    01:01:26.000 –> 01:01:27.000

    how to make

    01:01:28.000 –> 01:01:29.000

    a bigger mark on society

    01:01:31.000 –> 01:01:33.000

    outside of what I used to do. Yeah.

    01:01:33.000 –> 01:01:34.000

    You know, and I think a lot of

    01:01:34.000 –> 01:01:35.000

    athletes

    01:01:35.000 –> 01:01:37.000

    and even business people

    01:01:37.000 –> 01:01:38.000

    get caught up in

    01:01:39.000 –> 01:01:41.000

    they’re so and so, the CEO. They’re so

    01:01:41.000 –> 01:01:43.000

    and so, the hockey They’re so and so

    01:01:43.000 –> 01:01:45.000

    the football player. In all my career, I

    01:01:45.000 –> 01:01:45.000

    was like,

    01:01:46.000 –> 01:01:46.000

    Stop.

    01:01:47.000 –> 01:01:48.000

    That’s just a small part.

    01:01:49.000 –> 01:01:51.000

    So stop. I’m not just a hockey player.

    01:01:51.000 –> 01:01:52.000

    Yeah.

    01:01:52.000 –> 01:01:53.000

    Like, stop.

    01:01:54.000 –> 01:01:56.000

    I am x y z. I I have

    01:01:56.000 –> 01:01:58.000

    other aspirations that I wanna do. Yeah. And

    01:01:58.000 –> 01:01:59.000

    my focused on that right now. Yes. Because

    01:01:59.000 –> 01:02:01.000

    that’s what I do now,

    01:02:01.000 –> 01:02:03.000

    but I’m not gonna do it my whole

    01:02:03.000 –> 01:02:03.000

    life. Right.

    01:02:04.000 –> 01:02:05.000

    And so you you try to

    01:02:07.000 –> 01:02:08.000

    stomp out the stereotypes

    01:02:08.000 –> 01:02:10.000

    that people always wanna

    01:02:10.000 –> 01:02:12.000

    throw at throw at you. And, you know,

    01:02:12.000 –> 01:02:14.000

    if you walk around as Joe Blow, the

    01:02:14.000 –> 01:02:14.000

    CEO of AB or Joe Blow, the

    01:02:16.000 –> 01:02:19.000

    CEO, emerson. And and that’s your

    01:02:20.000 –> 01:02:21.000

    whole being.

    01:02:21.000 –> 01:02:23.000

    You’re in for a rough ride when you’re

    01:02:23.000 –> 01:02:24.000

    done, brother. Yeah.

    01:02:24.000 –> 01:02:26.000

    She’s exactly right. Was it hard I said

    01:02:26.000 –> 01:02:28.000

    last question. I lied. Was it hard for

    01:02:28.000 –> 01:02:30.000

    you to replace the adrenaline? Because I can’t

    01:02:30.000 –> 01:02:32.000

    imagine. It’s irreplace. I I shouldn’t it’s it’s

    01:02:32.000 –> 01:02:34.000

    a better way to say it. No. But

    01:02:34.000 –> 01:02:36.000

    but that’s that’s where most

    01:02:37.000 –> 01:02:38.000

    athletes struggle is they’d look for that high.

    01:02:38.000 –> 01:02:38.000

    Yeah. You know,

    01:02:42.000 –> 01:02:43.000

    I get hooked on booze or drugs or

    01:02:43.000 –> 01:02:44.000

    whatever.

    01:02:44.000 –> 01:02:46.000

    It’s You’re never gonna replace it. It’s you

    01:02:46.000 –> 01:02:49.000

    cannot. It’s you cannot replace it. It’s

    01:02:50.000 –> 01:02:52.000

    you know, there’s no rush unlike

    01:02:53.000 –> 01:02:54.000

    being an athlete and coming into a stadium

    01:02:54.000 –> 01:02:54.000

    or arena or what have you. Fans going

    01:02:54.000 –> 01:02:55.000

    ballistic

    01:02:59.000 –> 01:03:02.000

    a playoff game and twenty thousand, sixty thousand,

    01:03:02.000 –> 01:03:04.000

    eighty thousand people going crazy, screaming and yelling

    01:03:04.000 –> 01:03:05.000

    your name, whether they hate you or love

    01:03:05.000 –> 01:03:06.000

    you.

    01:03:06.000 –> 01:03:08.000

    You hear it all. Yeah. You hear it

    01:03:08.000 –> 01:03:09.000

    Gilliland

    01:03:11.000 –> 01:03:13.000

    you don’t ever it’s like that paint man

    01:03:13.000 –> 01:03:15.000

    in commercial. He’s like talking to the screaming

    01:03:15.000 –> 01:03:17.000

    at the accountant and doing that stuff,

    01:03:17.000 –> 01:03:20.000

    it it’s it’s just there’s nothing like it.

    01:03:20.000 –> 01:03:22.000

    Yeah. You’re never you’re never gonna find that

    01:03:22.000 –> 01:03:23.000

    again. You can try.

    01:03:24.000 –> 01:03:26.000

    And, you know, people by businesses and do

    01:03:26.000 –> 01:03:28.000

    all this different stuff. And it’s just, you

    01:03:28.000 –> 01:03:30.000

    know, that adrenaline part, that Brett.

    01:03:31.000 –> 01:03:34.000

    Can’t find it. No. Yeah. Chris Pronger. Thanks

    01:03:34.000 –> 01:03:35.000

    for being with us, man, the circle of

    01:03:35.000 –> 01:03:37.000

    success. I’m very humbled at a guy like

    01:03:37.000 –> 01:03:39.000

    you with your, your pedigree, your background, and

    01:03:39.000 –> 01:03:41.000

    the man you are. It’s, it’s amazing. You

    01:03:41.000 –> 01:03:42.000

    come over here and swim time with us

    01:03:42.000 –> 01:03:44.000

    and our listeners, and I’m very thankful for

    01:03:44.000 –> 01:03:46.000

    that, my man. Thank you. Good to have

    01:03:46.000 –> 01:03:47.000

    you on the journey.

    01:03:51.000 –> 01:03:52.000

    You.

    1 hr 5 min
  • A Deeper Dive Into ROI | A Return On Integrity

    Unlock the key to achieving the desired results in your life by delving into the profound concept of integrity and its far-reaching impact. Join Brett Gilliland and John Blumberg in this engaging podcast episode as John sheds light on essential aspects of his book, “The Return on Integrity: How Honesty and Values Create Success from the Ground Up.” Gain insights into the reasons behind silence in the face of workplace misconduct and discover how breaking this silence can bring about positive change, even in uncomfortable situations. Tune in to explore the transformative power of integrity for personal and professional success.

    https://youtu.be/JZN9kImwAW8

    John Blumberg: [00:00:00] The circuit of success podcast, the circuit of success podcast with your host, Brett.

    Brett Gilliland: Welcome to the circuit of success. I’m your host, Brett Gilliland. And today we have in the office or the studio, as we like to call it is John Blumberg. John, welcome to the show, Brett. Great to be here with you. It’s exciting. And, uh, really one, I appreciate you even doing this in, uh, in person. I know you, uh, drove down from Chicago to spend some time with us.

    Uh, for those of you, uh, my, my good friend over here, you can’t see him on the, on the camera, from KPMG, Andrew Davidson, and, uh, so appreciate the introduction, Andrew, and, uh, we’re gonna have a, a great show, um, today, John is an author, he’s a speaker, he’s a husband, he’s a father, he’s a Christian, he’s, he’s all sorts of stuff, so it’s gonna be fun, so, as we do with everybody, John, why don’t you just take our listeners through a little, a journey of your life, if you will, and, and tell us what’s helped make you the man you are today.

    Yeah, I

    John Blumberg: think it, [00:01:00] and you, I think you name it well, in that it is a journey, and I think at any moment, uh, that you think you’ve arrived, or that you think, okay, I’ve got this all figured out, that’s where you’re back to, uh, ground zero, uh, and I, uh, I, I just watched the evolution. I spent 18 years at Arthur Anderson, uh, actually started as a CPA in audit.

    And, uh, I always say shifted my focus from numbers to people and, uh, spent the bulk of my time, uh, there actually working on, uh, the human development of our professionals and, and, uh, spent a lot of time eventually helping, uh, direct our recruiting worldwide. And through that process, uh, there was a lot. Um, that I learned about myself is that I helped others learn about themselves.

    And I think over time, um, I just thought if you could help others be better at what they do. And it really culminated, I was, uh, in a firm wide role and we did these student leadership conferences. And there was a guy Uh, it was a student, uh, that came up to me at the end of the presentation. It was a, [00:02:00] a three day thing.

    I had a Saturday night, uh, keynote that I did in my role, and it was called Getting a Vision for Your Life. And, um, people would always come up and say, John, I like your stories. Uh, but this guy, Sam, walked up, and he said, um, and he was the last guy in line, and you always pay attention to the last one, right, because they don’t want anybody behind them, right?

    And he said, Mr. Blumberg, uh, what you shared tonight I think will change the direction of my life. And what’s ironic about that is I wish I knew Sam’s last name because I would go find him because a year later him coming up to me that night changed the direction of my life. Um, walking away, uh, from pretty much everything, a firm, a position, everything that was wonderful was a stumbling block that I had to let go of.

    And I’ve learned a lot about letting go, uh, in the years to follow, but it began this journey of, um, Eventually leadership and then eventually, uh, uh, core values. And of course, you can’t go out and be speaking on something that you’re not continually growing on. So, and

    Brett Gilliland: would you say that was a passion of yours when you [00:03:00] were a child?

    I mean, were you pretty focused on people and growing and reading books and doing all those things? Or is it something that as you climbed as you’re in your career that that

    John Blumberg: happened? Yeah, I think, um, I think. People that knew me back then would always say that friends, um, relationships were always, uh, critical to me.

    It was kind of funny, uh, even though I had majored in accounting. I always had this thing when I went out to do an audit at a client, um, and it was a time where I would say the clients aren’t quite as sophisticated as they are today, and they were a little bit terrified when we came in. And my goal, literally, intentionally, was that when we left, they would be sorry to see us go.

    And so I think there’s, uh, elements of, um, you know, relationship there, uh, connection, uh, that was, I think, probably always, uh, important to me. I would have never in my younger years seen it play out the way that it’s played out, but it’s kind of that lamp into your feet thing, right? So let’s talk

    Brett Gilliland: about that to, to what Sam said to you is get a vision [00:04:00] for your life.

    Why, why do you think that’s so important?

    John Blumberg: Well, I think, um, I think first of all, there’s a bit of a paradox at play because I, I think that it’s important to, uh, to look inside and begin to understand who you are, um, and then where do you want that person to go at the same time, the paradox is, I think you also have to hold it lightly is that you yes, have to have that vision and play of what you think you’re trying to either accomplish or who you’re trying to become, but along the way, know that every day if you choose is going to teach you a lesson that may very well change the course and that the original vision may have nothing to do with what the ultimate vision will play out to be.

    And that’s

    Brett Gilliland: what we talked about on the circuit of success. And you can see it behind this is once you have the attitude and you have those beliefs and you do the actions, you ultimately get results, but that’s going to create a new vision. Yes. Right. That’s exactly, I think that’s, what’s important about that circuit of success is.

    As we travel down the [00:05:00] road of success and as we climb the ladder, do whatever we need to do in our lives. I mean, it’s constantly, in my opinion, working on that vision and thinking about that vision because What was a goal and a dream 10 years ago probably isn’t the same goal and dream today.

    John Blumberg: Yeah, in fact, you would hope it wouldn’t be, right?

    Uh, if you, if it is, then you probably haven’t truly grown, uh, in the process. So let’s talk about

    Brett Gilliland: your book, R. O. I. Hmm. Everybody always, everybody knows what R. O. I. is, right? Of course they do. But you decided to change the I, so walk us through that. Why? And I love the name of the book. It was a great book.

    For those of you that do or don’t follow me on social media, it’s one of those books that I was highlighting, uh, last month. And it was a phenomenal book and that’s why we’re sitting here today. So talk to us about ROI. Obviously, we think of return on investment, but you

    John Blumberg: changed that. Yeah. And first of all, Brett, thanks for diving into it and, uh, and also having me today.

    Uh, so I began looking at this whole issue. I had been working for a long time on, uh, the importance. And this was part of my own evolution from leadership to what really [00:06:00] fuels leadership. Um, and my focus became, uh, laser on the idea of core values. And so as I began to understand that I was only on the surface of what this was about, um, I, I started what I thought was going to be a one year journey to write this book.

    And it turned out, it turned out to be a four year journey. Uh, and part of it was because I, I, I began to understand as you started digging into this, it’s so much deeper. I was really feeling like if the leader at the top, the, the CEO, or whatever the name of that leader at the top is, if they’re not all bought in, um, this isn’t going to go anywhere.

    And I knew that the leader at the top thought about ROI a lot, of return on investment, um, but this is what, this was not what I was focused on. I wanted to literally reframe the first thing they talked about when they talked about ROI, and therefore the name of the book became, uh, Return on Integrity.

    And, uh, it has been quite a journey that Absolutely continues. In fact, there’s [00:07:00] been so much that’s come from it of my own growth of being challenged by great questions, great insights, but also understanding this is much harder than I thought it would be for individuals. And I’m talking about good individuals with lots of substance.

    And it takes a lot longer, uh, to dig to the level that I’m talking about on what their core values are and that would define that integrity. And I’m excited

    Brett Gilliland: too to dig in because I, I came up with my, I did the role play or the exercise, right? And I always hope people do that. When you see an author, when they’re that committed to telling you to put their own book down and do the homework, I’m like.

    I got to do the homework, right? Because he’s telling me to put his own book down, but anyway, so I did it and then I doing my research for today. I found that one of the words I use, which will save for later. You say is actually not a core value. So I’m excited to jump into that. So let’s talk about you have.

    The other book, Silent Alarm, which I got phenomenal, um, that’s a novel. This one is not [00:08:00] a novel. Right. Why is that?

    John Blumberg: Yeah. And it’s, it, I got a lot of push as I was beginning to write it. John, who is the organization that is doing this? And you need to showcase one or two organizations that have done this.

    And I said, you know, this is the challenge when you’re trying to chart new ground. Um, I felt like I probably could go out and find some that look like they were doing it, but the truth was, um, I knew they weren’t. Right. And that That somehow did not hold integrity. And so I had to go with this idea that, and I come very directly at it in the beginning of the book, and I said, anybody that’s seen my speaking, anybody that, um, has read Silent Alarm knows my love of story.

    But this is not a story book. In fact, it is not for leaders that are looking for those stories. I, I, I say those are followers and leadership positions. What this book is about is equipping a leader to create the story. And my hope was, is that in, in going through, and it was designed to be the scalability of the [00:09:00] message, is that they would be able to take, take it and actually create amazing stories about how they, Also, we’re on the surface of where they thought they were, they thought they were at the bottom of the well, um, that they really had dug as deep as they could and realize there were only 1 percent in and they create an amazing story.

    And then we’re beginning to see some organizations make some headway, but this is not a short term thing, right? And, and we’re a short term, um, mindset. Yeah. And I think it’s one of those

    Brett Gilliland: books you really need to dive into. So if you’re like me and you have the attention span to maybe read about 10 pages a day, right?

    Yeah, which is it’s a good habit to be in. But it also allowed me to slow down enough to really think about it. And we’re going to talk about one of the quotes later that I know Andrew and myself really connected with in the book. But, um, you know, so when you think about that stuff, you talk about the three D’s, right?

    You talk about dilemma, you talk about definition and you talk about destiny. Right. So let’s spend some time on, on the dilemma part. You, you had your CEO sampling. Yeah. Tell us about [00:10:00] the CEO sampling and what did you learn from that?

    John Blumberg: Yeah. So my publisher was making a big push saying, John, you got to get to a solution.

    Uh, you cannot, uh, spend a third of the book, um, on the problem. And so I, my gut said that if you get a top leader starting to think solution, they are going to absolutely blind out what the real problem is and and there no way are they going to be able to dig deep enough unless they Really have investigated the problem.

    So I decided to go out and ask leaders at the top Um, I want to I really want to dive into Why is it so hard to know and to live core values in the world that we live in today in the pressures that are on business? Because I didn’t want people to think, well, he’s out kind of in la la land on his no clue what day to day life is.

    I clearly understood that, but I was also shooting pretty high to what I thought we could get to or digging pretty deep on what I thought we could get to. And so I said, would you be [00:11:00] able? Would you be willing to sustain a fair amount of time to really understand the issue at hand before you ever got to the solution?

    And 100 percent of them said, John, the moment you start talking solution, I quit thinking of the problem. And I need, I think you’re right. I need to understand the context much broader and deeper than I’ve ever given the thought to it. Yeah. And that’s where the evolution of dilemma, um, you know, played

    Brett Gilliland: out.

    Yes, I think as leaders, right, we’re fixers. And so we don’t want to be on the problem. We want to, even at home, right? You can get into a discussion with your wife and it’s like, here’s how you’re going to fix it. They’re just like, no, be quiet. I want you to listen. Yes. Right. And so that’s what I found in the book is all the time.

    You got to slow down to speed up. Yes. Is to really define what those core values are. My business partner, Tim Hammett is phenomenal. He talks about his respect. Trust and humility. Every meeting we’re in, I can see it coming from a mile away. I know what he’s going to talk about, but that’s just to his core, how important it is for all relationships.

    So all of us leaders, I think we need [00:12:00] to go through the exercise. And the way I did it was I wrote down as many words as I could think of that were, could be a value. Yeah. And I came up with mine and it was, um, it, I love the word grit. And so mine came out to grit. It was growth. It was respect. I for integrity, which you say is not a core value, right?

    We’ll get to that. And trust. Yes. So we’re going to get to that. But for me, then that allowed it to become something that, okay, grit, I got to work hard. I got to be a leader that’s getting up every day and doing my deal. And so, so we’ll get to that stuff, but I think it was important. But what’s that one dilemma that you think stood out the

    John Blumberg: most to you?

    Yeah. So I, I think one of the critical dilemmas is, um, it’s the assumption that we think we got this. Um, in fact, I think. I actually believed when I started this journey that 95 percent of professionals and I’ll put it in the professionals world Actually knew their core values and I couldn’t have been more wrong.

    Actually, the percentage was correct. Unfortunately, it was just the [00:13:00] opposite And and I get a lot of pushback on this Brett because people will say well I’m a values based person and I’ll say that’s great. But some of the worst Uh, most evil leaders in the world were value based. It’s just a matter of which values of specifics matter.

    Uh, or people would say, well, John, I got a gut feel or and I got an intuition of what my core is. And I said, that’s awesome too. And I, I don’t have the research to prove this, but I believe that probably 30 years ago that that would have worked and that I think a lot of people operated that way. Um, but today the biggest difference is the speed at which we move and the change at which we face and the disruption that’s at play.

    And I, I guess the way I’ve most recently, um, framed this is that the faster we go, the deeper you have to be grounded. And it, I think it’s a critical, not only leadership skill, I think it’s a critical survival skill, whether we’re talking organizations or more importantly, individuals. And I think he

    Brett Gilliland: would, uh, agree with this.

    And I think Andrew probably would too for what he does every day. I [00:14:00] think in the next 5 or 10 years, it’s going to be the only thing

    John Blumberg: that separates businesses. Yes. I think that’s exactly right. In fact, there was a recent survey where integrity for the first time is the number one choice in choosing a professional services firm.

    And uh, it was the first time, I don’t know if it’s been on the list before, it might have been lower on the list, but uh, now it’s the number one and, and I think we’re hungry for it. I think we’re in a world where, um, You know, we’ve, I don’t know, there’s been so much on brand and on the veneer, uh, that people begin, I think unknowingly to buy in that that’s enough and it’s never enough for, again, going back to the lifetime

    Brett Gilliland: journey.

    And that veneer you’re talking about too is, it is, it’s what it looks like on the surface of the table, right? I know you talk about that in your book. Yes. It’s getting deeper and truly understanding what you

    John Blumberg: are. Yeah. And I think the, and if you assume you’ve already got this, you’re never going to go below the surface and you’ll never realize that I don’t know what I don’t know.

    And so I, when I think of integrity, I think it’s a much, [00:15:00] um, this is. I want people to think about it in a much more challenging way, um, a much deeper way and I think hopefully in a much more adventurous way than they’ve ever come close to giving it credit. So

    Brett Gilliland: let’s talk about the destiny part of the book.

    I know you almost didn’t include it in the book and you actually call it the destiny roadmap. Yeah.

    John Blumberg: Tell us more. I, I just felt, okay, I’ve got to somehow give some direction to this, uh, because we go from dilemma and then we go to the definition of figuring out what this is, the biggest deep dive. Okay, so what do I do with this?

    And again, I’m talking to leaders at the top and the, the conventional wisdom was you got to give them some help. My biggest fear was, is that they would say, okay, let’s just cookbook this thing. Uh, there’s gotta be a solution that is universal and it’s just not. Right. And so what I ended up doing is trying to create this roadmap that I trusted that if you had been through the dilemma and the definition part of the book, Your [00:16:00] mindset would be in such a way that you would never read this as a cookbook.

    In fact, you would just use it as a framework to stimulate your own creative thinking. And so the risk of what I feared, uh, would go away. Um, I, in fact, so much was afraid of it that at the beginning of the book, I said, You could jump to the third section and have a road map, um, but do it at great risk. Um, because you’re not ready, uh, to do this and you can’t lead it if you haven’t lived it.

    Right.

    Brett Gilliland: Yeah, I think calling us out on that, it made me read the first two parts. I’m like, Oh gosh, he knows my type, right? He knows I’m going to jump to the end and see how to probably didn’t. You know, I knew you right now that you’re reading minds through your book. So, um. Um, so when I did do your homework, I’m, I’m curious to find this out.

    So I said mine was grit and the I was integrity, right? Why is that not a core value? Yeah. Why am I wrong?

    John Blumberg: Yeah. And I get, I’ve had some people on the surface looking, so are you kidding? It’s like on the list of most, uh, every organization, a good buddy of mine, I said, it’s our [00:17:00] number one value. Um, yeah.

    Here’s the thing, and I, I, this, probably the seed was planted a long time ago with Warren Bennis, who I always say is the grandfather of leadership books, was a professor at the University of Southern California, and he said, um, that honesty is when somebody asks you the question, you tell them the truth, and integrity is that you do what you said you’re going to do, and if you really think about that, um, that integrity is not itself a value, it is the fabric of leadership.

    of every value. It is literally what makes values, um, valuable. Now, I absolutely have no problem with somebody having integrity on the list because I think it’s a great reminder. Um, and when I frame out, there were probably three words for me, Brett, when, and you can look up a lot of definitions and you go around and ask a lot of people what integrity means.

    Um, there are three words that really played out for me and one is, um, whole, um, undiminished, And, um, and the idea that it’s [00:18:00] integrated. And so if you really think about it, um, if we think of our values, the risk can come out to be that we think of them individually. Imagine what your grit is like when they’re playing off of each other, and sometimes may very well be in conflict with each other, or be challenging each other.

    So the integrity is not only about, um, this whole idea of, of, of whole and undiminished, But it’s also the idea. Is it all connected? It is. It all worked together. And when it does, then you ultimately have, um, integrity. Yeah,

    Brett Gilliland: because yeah, so you could just peel that onion layer back more. So go to my G, which is growth, right?

    I believe. To my core that if you’re not growing you’re dying, right? And so if you’re not working on yourself mentally physically spiritually emotionally, you know all things we talked about lunch today Matthew Kelly helped me with yes is if you have those things If you don’t do them with integrity, then it doesn’t matter.

    Yes, right That’s great your intentions and your motives as Tim my partner always talks about right if they’re not [00:19:00] In the right intention, the right motive or have integrity than the growth doesn’t matter. That’s correct. In

    John Blumberg: fact, it’s a perfect example, Brett, because if you, um, we’ve seen a lot of people grow exponentially, um, but did not have integrity and, and so growth of its own, um, It’s the neutral thing that can be amazing or it can be very dangerous.

    But when you combine growth in the context of everything else that you have, you get a different kind of growth.

    Brett Gilliland: Yeah, that’s a great perspective because growth for the sake of growth doesn’t matter. Right. Um, so let’s talk about one of my circuits there, um, belief. And I read somewhere that you talked about why it’s so important for your belief.

    To be in line with what you do for a living. Hmm. What’d you mean by that when you said that? Yeah. Yeah.

    John Blumberg: So, uh, if, well again, it goes back to, um, if, if it’s not, then there’s a, you’re not integrated. Uh, there’s a dis, in fact, you are [00:20:00] disintegrating, in fact, at some point. It’s just a matter, uh, of time. Uh, I do try to distinguish between, uh, what our beliefs are.

    Um, and what our values are, uh, because sometimes our beliefs actually can get in the way of our values are discovering our values because we get very black and white sometime and it has a lot more to do with ego, uh, than it does to. And again, I tried to distinguish between, um, this is not about what you value.

    It’s about what are your values? Um, and And in the book, you probably saw where I tried to distinguish between behaviors, wants and needs and values, and oftentimes our beliefs are hung up in our wants and needs, and that can cause a lot of division and oftentimes can cause you to go against your core values.

    But if you, if you’ve had your values in place and they inform how your beliefs come alive, and then those are in line with what you do and the relationships that [00:21:00] you develop, uh, then that’s where the integration begins to come into play.

    Brett Gilliland: And I think too, the, when you think about it from a team standpoint, so let’s look at it from a business, I look at, you know, whether it’s our, all of our advisors, our leadership team, whatever it may be, our clients.

    Is you talk about the 3 percent usually becomes the 100 percent and I love that part too, because you’re right. I mean, the littlest argument could be like, you know, you pick that piece of trash up over there and it turns into a fight because it’s not the, the 97%, right? It’s that little. thing that bothers you that turns into the 100%.

    So talk about that. Expand on that.

    John Blumberg: Yeah. And I think this is why it’s a day to day thing. Uh, it’s, it’s a noticing the 3 percent before it becomes the 100%, right? Right. And, and I think it’s a daily review. Uh, once you define what your values are, and I tried to distinguish between knowing them, meaning, can I list them and that’s true, whether it’s your personal values or organizational values, or do I actually know them?

    So when you tell me, for [00:22:00] instance, that growth is one of your values, you so much understand that so much more than I can understand it by knowing the word growth, that that is a label that that is of a great understanding to you, right? So as you get to truly know the value. And, and I would say by the daily reviews, how you get to know it, you have circumstances all of the time that are teaching you what growth means in your world and how it shows up.

    And so that’s why I think it’s a day to day practice to every, I call it the PMAM. The PM is your personal values that you every night, as you put your head on your pillow, or if you go to sleep in two seconds, like I do sit on the edge of your bed, but you go down the mental list of your core values and you review your day.

    And where did they show up? Where was the piece of paper I either picked up or I didn’t pick up, right? First of all, I would say you celebrate your values. Um, instead of trying to figure out where it didn’t go well, let’s celebrate where they did go well because we learned from that. The second is then to go back and look across your day and, and, and [00:23:00] figure out, if I’d only let that value show up, it would have made a difference.

    Not to beat yourself up, just to notice. And then the third is to go back across the video of your day and you, you look at that and say, where did I violate a value today? And we all, we always do it. It’s, it’s hopefully just at a half a percent. But we do it, but we notice it again, not to beat yourself up.

    Um, but it, again, it teaches us and it re engages us to be able to be better tomorrow. The AM is the same thing, except it’s forecasting and the A is all, uh, the organizational values. But it’s, I think it’s a daily thing that we get to know this and we become better at it, uh, through that

    Brett Gilliland: process. And I’m big on visualization too.

    So when, when you said the video of your day that really connected with me, because I mean, I’m picturing myself in my bedroom and I’m thinking about the day. And where could I have done better? Right? That’s all you’re talking about. So how important is visualization that am You know, one of my questions for you today is, you know, what are the habits, what are the rituals of, of the best, [00:24:00] right?

    You’ve seen some of the best leaders, you know, really in, in probably in the world, but in America, leading some of these best companies. What are you finding their habits and rituals are that they do every day without miss to make them great?

    John Blumberg: Yeah, I think one of the great, um, works that’s been done in the last year, um, she kind of came out of nowhere, uh, to be a rock star in the area of vulnerability.

    And that’s, uh, Brene Brown. And, and I think this idea, um, and what Rene so beautifully talks about is vulnerability comes from a place of strength, not a place of weakness. And what I have found is leaders that I’ve seen that are willing to be vulnerable are always strong leaders. And so, I think the best practice on it is, are you willing to be vulnerable with the one that’s hardest to be vulnerable with?

    And that’s yourself? Am I willing to see the truth? Because that’s what we’re really after is we’re willing to dig or we’re, we’re, we’re wanting to dig to what is the truth. Ultimately, the truth and to not have [00:25:00] any fear of what that truth is. And in doing so, I think we’ve become better and better at being able to see the truth, um, literally in the smallest.

    And I love your analogy of the piece of paper. It’s a great metaphor. I see it in the smallest way because oftentimes it’s the smallest thing that can teach us the biggest lesson.

    Brett Gilliland: That’s great. That does. And so vulnerability comes from a place of strength and not weakness. And I love that. Um, because I think as leaders, and women are this way too, I’m sure, but especially for men, right, we don’t want to admit, we don’t want to be vulnerable all the time.

    Yes.

    John Blumberg: Right? I think that’s exactly right. Women, I think, um, and I hate to generalize at all on this because there are certainly exceptions to every rule. Um, but. I, I think this process out of the starting gate, um, will be easier for women, uh, than it will be for men because they’re, they just call it for what it is.

    Um, and, and men oftentimes, uh, can have that protection mechanism. It’s not intended. It’s, it’s not a, uh, [00:26:00] it’s not a thing. fault. It’s just something they have to work through. In the end, I think men and women are both absolutely capable as human beings to exactly where I think they are able to get to.

    Brett Gilliland: So I’m gonna read you my favorite quote from the book.

    Okay. You think you know what it is? Without looking. You want me to guess? Yeah, I

    John Blumberg: do. Is it about

    Brett Gilliland: the drift? It is. Okay, let’s talk about that. All right. So it’s about the drift. So it says in the book, we don’t go running away from our values. We go drifting away. And one day we wake up in a place we never meant to be, drifting in a direction we never would have chosen.

    phenomenal, phenomenal. And, uh, so talk to me about

    John Blumberg: that. Yeah. Um, uh, you know, it’s interesting. Uh, I was sitting in a Starbucks in Naperville, Illinois. I initially thought authors went to chalets in the mountains, which by the way, I went away to Virginia to write a return on integrity. So I got part there.

    Um, But I was sitting there, and I wrote that, and I had no idea, Brett, [00:27:00] that so many people, it is the number one call out of the whole book, uh, I’d say 99 percent of the time, uh, and I should have known, um, because of my own life, because I, I think the reason we relate to it is because we’ve all experienced it, right, and I, I think our willingness to admit that’s the issue, um, um, I was speaking at the University of Alabama and a woman came up to me after a keynote and she said, we’ve been talking about drift and we’ve been talking about core values.

    And she said, John, it kind of dawns on me. How do you know that you ever left if you didn’t know where you were to begin with? And it was just like gold, right? Because if you assume, you know, your core values. We’re all going to drift, even if you, with your grit, you’re still going to drift, um, but you’re going to catch it, and that’s the whole thing, is can you catch your drift, or have drift catchers in your life that you give permission to, because [00:28:00] we all are going to do that.

    I was speaking to an eighth grade boys class, uh, about three years ago, I was actually doing a favor for a friend, and I, I don’t have stage fright, I, I think it’s a miswiring. Right. Um, but I was terrified talking to these eighth grade boys about you never know what’s coming. You never know what’s coming.

    And, and the guy at the end of the session, they were doing a little Q and a, and he said, Mr. Blumberg, do you think other people see you drifting before you do? And I just looked and I said, Joe, I think, you know, the answer to that question. And he said, I know. Yeah. And I said, that’s why you need drift guards.

    Um, you’re your own drift guard with the PM and AM, uh, but you’re also sending people on your live to say, if you ever see me drifting, and by the way, they need to be people who love you enough to tell you the truth and you love them enough to accept the truth when you don’t like what they’re saying. Um, but in effect, um, it keeps the drift in, in check.

    Yep. And there’s nothing wrong with it. In fact, sometimes a bit of a drift can teach us something very powerful about what we know about our [00:29:00] core values. Um, but they also, uh, unchecked, um, will lead to everything that we see in the news, um, and certainly that we see in our lives of people that, um, unfortunately, and it’s heartbreaking.

    It’s absolutely heartbreaking because these are not bad people. These are good people that have drifted. Right.

    Brett Gilliland: I get the name of your next book. I’m called the drift, the draft. I like it. Let’s just go with that. Let’s go. Right. The next book is

    John Blumberg: I can see it now.

    Brett Gilliland: I can see it as well. So, and let’s talk about that for a second.

    Cause you talked about the, the drift, uh, would you call them drift catchers or catchers? And so I asked this to people a lot in, when we’re in meetings and you know, I always ask for permission to challenge you or whatever it may be to hold you accountable because we love you, right? We love that person we’re in front of.

    And I’ll ask you this, who’s the person in your life that has challenged you the

    John Blumberg: most? Yeah, it’s a good buddy of mine. I guess they’re probably, uh, two. Uh, one’s a guy named Al. Uh, he’s in Chicago. And another, um, named [00:30:00] Sean. Uh, he’s in Vegas. And they’re two very different people. Uh, two different, very, uh, different stages of life.

    Mm hmm. And they would be the one to call me out. Uh, they’re the ones, we have those conversations that, um, um, Oftentimes, you can only have with a, uh, with a drift catcher or a drift guard. Um, there was, there was something I learned. This is another guy that I would put in that list, a guy named Dave. We were having lunch one day, and we had had a robust conversation, and we were just getting ready to leave, maybe five minutes before leaving, and Dave looked at me and said, Man, we’ve covered a lot of ground today.

    What’s the 5 percent that we didn’t talk about? Hmm. And it was a powerful, powerful question, uh, and he wasn’t like, what are you holding back on? He said, what are you not seeing that you need to put on the table? And I think, um, we all need people like that, um, in our lives. And we need to be that for people.

    We need to be willing to, um, dive into the kind of relationships that I believe. [00:31:00] Um, that I think we’re called to have, um, and we’re not called to have a bunch of those, uh, but we are called to have, uh, a critical few of those.

    Brett Gilliland: So I can’t remember who it was, but somebody I was talking to talked about who’s your 2 a.

    m. club that no matter what, right, you could call that person at 2 a. m. without asking questions, right? They’re coming to get you. They’re coming to get you. Right. They’re coming to get you. And there’s not a lot of those friends. That list is small, but I think it’s important. And for our leadership team, we gave each other permission to be that drift catcher.

    If you see me as a, the CEO of a company or we, you know, we see our, our COO or whoever it may be, we have to be, you know, love each other enough to be able to, to call you on that and know that it’s out of, out of respect. It’s out of, we care for you. We care for the, for the people at a whole.

    John Blumberg: So that’s huge.

    And I think it takes courage to be that. you know, for others. Um, it’s, it’s easier to, uh, not call people out. Um, and it, and you always have to respect that when somebody else is calling you out. And, and

    Brett Gilliland: I think too, is that they usually will see it before we [00:32:00] see it. Yeah. But they got to have the courage to, to

    John Blumberg: bring it up.

    Yeah. It’s tough. It gets better if you’re doing your PMA. But, uh, yeah, it’s still, they’re going to have a different viewpoint on it and a different set of, uh, eyes to see it.

    Brett Gilliland: And I, and I know Patrick Lencioni who wrote the, uh, he wrote a deal on your book for you is, uh, a friend of yours, but You know, I actually saw a video from him this morning and it was talking about having the people around you that have the courage to give you it, right?

    Because as a leader of an organization who you’re writing this book for, sometimes they don’t give that feedback because they, they think, well, my job’s on the line for this, right? Exactly. So I think us leaders and people that are leaders listening to this is be open minded enough. To get the feedback from the people that you, you should be trusting the most in your work environment.

    That’s exactly right. So let’s talk about fear. This is that question I told you about that, uh, that I was going to ask you. And, um, fear. How have you put that into your world throughout your Arthur Anderson days to now what you’re doing? Leaving a great career to, to kind of jump all in to go be a writer and a speaker and all that.

    That was [00:33:00] scary. What kind of fears did you put in your

    John Blumberg: mind? Well, first of all, I think you have to lean into it, uh, not fight it. Uh, I, I was being interviewed by, or not interviewed, a guy was thinking about jumping off and going into speaking. And at the time, gosh, it’s 22 years into it now, but at the time, 13 years.

    And he said, John, uh, when does it quit being scary? And I kind of looked and said, uh, never, uh, I’ll let you know. I’ll let you know. Right. Um, I said, what’s amazing though, is you get comfortable being uncomfortable. And so I am not afraid of fear. Um, in fact, it, it inspires me. Uh, uh, and you know, I just, I don’t run from it.

    Um, in fact, I think it is the one thing that if you can hold open hands to fear, I think ultimately all the way to fear of death is that. anything is possible. Um, it is amazing when we don’t lean into it, how it will shut you down. It, it is the most [00:34:00] limiting factor, uh, I think of, uh, of anything that we face.

    And I guess in some ways, how do you friend fear? Because it is your friend, right? Uh, ultimately, if you don’t let it scare you to death.

    Brett Gilliland: Yeah. Cause if we don’t have it, then we’re probably not going to drive to be as successful as we want to be. Right. So the question I always ask is how many of the fears you’ve put in your mind.

    Have actually come true to the magnitude. You put them in your

    John Blumberg: mind to be. No, never. Yeah. And that

    Brett Gilliland: was my response. Right. Andrew, everybody, everybody laughs. Right. And everybody says, Oh, no, that just never happened. Right. Um, and it’s true. And I, I think my goal is I want to find the snippets from every one of these interviews and just put that on replay for people because they never come true to the magnitude we put them in our

    John Blumberg: minds to be.

    And you know what’s amazing is when you’re in the next situation and it’s creeping up on you, you forget that never is the answer and it’s really good to remind yourself. Yeah. You do

    Brett Gilliland: forget that never is the answer. Absolutely. So let’s talk [00:35:00] about the, the, the, some more of the circuits here. Attitude.

    Okay. When you hear the word attitude, what

    John Blumberg: immediately comes to mind? Yeah, it’s critical. Absolutely critical. And I think you have to keep a pulse on that. Um, because I think, um, drift certainly applies to values. It also applies to attitude. I think you also have to be careful, um, on the people you surround yourself with.

    And I don’t mean just to pick and choose people that only have good attitudes. Um, I often think sometimes you need to take on the challenge of finding the person that doesn’t have a good one and, and help them along with it. Because as you’re trying to help others have a better attitude, aren’t you going to have a better one because it’s top of mind?

    Um, I think it’s a critical factor and I think we’re all vulnerable Uh to letting that slide and and drift away the same way our values and that

    Brett Gilliland: attitude as you can see There’s a fence post or the fence line goes across since rejection, right? Because every day we can wake up we can have the greatest attitude in the world when we get up and you’re going to Go conquer the day But you get in and that little light over there is blinking on your phone, right?

    Rarely is it somebody [00:36:00] calling to give you all the best news in the world, right? And so there’s that thing called rejection, right? So when you hear that, what I would say, how do you feed the positive dog? What habits are you finding that people do to get you in the best attitude, to stay focused, battle through the rejection?

    John Blumberg: I think for me, first of all, don’t take it personally, um, is that, uh, in fact, sometimes the rejection is the right answer. A good friend, uh, was just sharing with me, um, that, um, he said, he put it this way. He said, um, uh, when you think you’re winning, oftentimes you’re losing. And sometimes when you’re losing, you’re winning.

    You’re often time winning. And so what I try to look at is to say that just like fear, sometimes rejection can be your friend, your friend is that, in fact, if you don’t take it personally, you don’t absorb it. You just move on. You take the next step forward and you keep going. Or you can choose to move on.

    Um, really sit on that. Um, I was talking to another good friend recently and he said he’s talking about in the, in the world of the NFL [00:37:00] and how coaches have to move on to the next game. They, yeah, it’s horrible that we had that terrible loss yesterday on Sunday, but on Monday we got to be getting ready for the next team because it has nothing to do with the loss that we just experienced.

    We, yeah, we need to learn, uh, from it, but we can’t stay focused on it. And

    Brett Gilliland: I think those tough decisions, I mean, if you, if you watch that Alabama football game the other night to take your guy, what was he 26 and two or something like that? Yeah. And you take him out of the game and you put in a true freshman and then the guy brings your team back and you win, I mean, I mean, he looks like a genius now, but that’s the thing.

    Leaders have to make those tough decisions and they got to live with those tough decisions.

    John Blumberg: I remember Sean Payton, uh, that, uh, onside kick at the beginning of the second half. Uh, he was brilliant. because it worked, right? If that hadn’t worked, people would have thought, are you kidding? Are you, you should never, which probably takes us to the idea.

    Rejection could very well be a matter of perspective. Right. Right.

    Brett Gilliland: Well, then you even go a step further with that super bowl game that everybody in the world thought that the Seahawks would run around like the half of the half yard line. Yep. [00:38:00] They throw the pick. They lose the, the Super

    John Blumberg: Bowl. Yeah. And if that had been a, uh, a catch?

    Unbelievable. Unbelievable. Unpredictable. Unpredictable.

    Brett Gilliland: It’s all perspective. So what would you, uh, what would you tell yourself the guy, the John of 15

    John Blumberg: years ago? Hmm. Yeah, I think if I’d look back and, um, I would, I would say be yourself, uh, trust, uh, trust, um, uh, first into the path you’ve been called to, and I very much felt it was a calling, uh, and, and to not let the day to day, uh, uh, get you down, that it is all good and everything, whether it is a success or a failure, all is good, just keep taking the next step forward.

    That’s good advice.

    Brett Gilliland: That’s great advice. What are you finding right now in, uh, Andrew and I are part of a, what we call, executive forum, and, and so, the, the, kind of the deal is all these, these, this happens to be all gentlemen, we’re in a group, we all run, uh, you know, either divisions of a company or run a company, whatever it may be, and we talk about time and time management, right?

    [00:39:00] And so, what do, what do you think the best leaders do, and what are they doing with their time? They run these big corporations, what are they doing with their time every day? Yeah.

    John Blumberg: I think they take, um, for one thing I would say they’re taking very intentional timeouts. Um, I think they’re, I think we’re past the point, um, that.

    Anyone humanly can sustain, uh, the information, the speed, the, the pressures, um, the demands, uh, that come our way. And so I think the leader of the future is going to become very selective. At how they, where they focus their time, that they’re going to be able to be incredible at letting go of the things that don’t matter.

    Uh, one of the best books I read in the last three years is called Essentialism. And I think if I don’t misquote it, it says 10 percent of what you do really matters and the other 90 percent is a waste of time. And I think when we’re trying to time manage, you’ve got to be on top of what is the most critical.

    And I would suggest, and you’re probably not surprised, is that [00:40:00] your values will help you see that and it’s your needs, your wants, and your behaviors that will help you execute it. So

    Brett Gilliland: let’s, let’s go back a little bit, actually, and let’s walk people through. They’re listening to this right now. If they’re driving down the road, whatever they’re doing, walk them through.

    How do you find your core values? What do you need to do? What’s

    John Blumberg: the exercise? Yeah. And I wish I could tell you it’s the most simple thing in the world. And, uh, I, I would suggest that it’s going to be the biggest wrestling match you will ever have in the most adventurous experience and that you’re never done.

    Uh, I compare it to digging a hundred foot water well. And by the way, the water is there, whether you dig it or not, you just don’t get to take advantage of it. Right. And I remember I was talking to an audience of 500 people, and, uh, I was talking about digging your water well, and I said, you know, the sad part is you get, you start digging, you start exploring, and, and I think there’s a lot of ways that you can go after it, I think there are individual journeys, um, there are data points, I mean, there’s all kinds of instrument, instruments on the marketplace that will, um, give you scientific data [00:41:00] points, um, experiences give you data points, relationships and meaningful conversations give you data points.

    All of that can feed in, um, to this digging process, which is why I say that, uh, you, you work on it for 15 minutes and you put it away and you work on it for 15 minutes and you put it away. And it’s over a period of time, I think in 30 days, you can come up with a, a pretty good, um, a pretty good starting version 1.

    0 list. Um, but I think it’s probably a year. of, of going back and, and really honing it. And then I think it’s probably several years that you go to really, um, understand that. Um, the frustrating part, and this has been my biggest lesson, um, since the book came out, is, again, I go back to what I said earlier, this is harder than you think it is, and it takes longer, and both of those are a really good thing.

    Um, it takes soul searching, it takes digging, um, and there’s, in the end, nothing scientific about it. It’s an emotional journey, um, that I think little by little gets [00:42:00] uncovered. So I’m talking to this audience of 500 people and I said, so, you know, the sad part, you get five feet into the well and you know what you’re looking at?

    And I, uh, I said, you’re looking at dirt, the same dirt, dirt on the top. You get 25 feet, you’re looking at dirt, you get 50, you’re looking at dirt. That’s okay. I’m, I’m done with this process and you’re only really getting started. And that’s the tenacity. That’s the grit, by the way, Brett, that it takes to be able to get through it.

    Um, and I, so I’m now in this rhythm of asking the audience questions and so you get to 75 feet and I’m fully expecting that they’re going to be thinking dirt and somebody from the audience yells out, uh, I said, you get 75 feet. What do you see? And they said, rock. I said, that’s right. I didn’t think of that, but it, but that’s right.

    Because it gets harder. Yeah. Um, before, you know, it get easier, it gets harder, it gets easier, it gets harder. The persistence of digging is what gets you, um, to the answer. Now, here’s the thing, and I’ve used this on a slide now, and I said, you know, the sad part is in all your digging, um, the sad part is you will not find your core values.

    Of course, a lot of people say, well, what the heck? Why, why bother? Right. And I kind of [00:43:00] pause and say, the truth is they will find you. And I think that’s exactly what the truth happens to be, is that when you dig long enough, um, it eventually reveals itself. That’s how truth works. Um, and it’s, it’s a dawning on you that this is what it is.

    And then you label a word to name that dawning.

    Brett Gilliland: So, yeah, because you also think, you see the pictures too, where the, the, the people are, they’re digging for gold, what they’re digging for, and then. What they don’t see is it’s just right here on the other side, right? And they give up and they don’t get there because they can’t keep battling through the

    John Blumberg: dirt.

    That’s exactly it. Now, I don’t know if I’ve ever publicly said this, but, um, and I have to be careful about this. Um, is ultimately the words that you choose are not as near as important as the journey that took you to them. And what I mean by that, and I go back to your grit, um, you understand growth as a value in a way that I will never see it because it, it’s a journey that took you there to find that out.

    And so when it reveals [00:44:00] itself to you, and I don’t want to sound too, uh, kind of out there, but it is kind of out there is that your understanding is far more important than the word that you put on it. And you will know what that is by the time you’ve dug to the bottom of the well. Yeah, I

    Brett Gilliland: think that’s a good point because if I could put a, if I could write the word and you just showed me and it said growth, there’s a whole meaning and feeling that comes behind it.

    I could show the same thing to Andrew and he, Oh yeah, cool. That says growth, right? There’s a lot, there’s a big meaning

    John Blumberg: behind that. And he’s thinking that’s

    Brett Gilliland: it. Right. That’s all you got? That’s all you got. There’s 17 years of stuff in here, right? And a lot of meaning and feelings that go into that, that word.

    John Blumberg: So it’s big. And I will say this, and um, and we just have had the opportunity to meet, and what I would say, Brett, is it doesn’t surprise me that that’s a word that you use because it just exudes out of you. And that’s what you want your values to be. It’s so grounded. That you can’t help but live that value.

    And if you’re not, [00:45:00] it goes back to what you’re saying. If you’re not growing, you’re dying. I think the whole, that whole mantra plays, uh, if you’re not living your values, you are dying and you can just see that come out of you. Well, I think it’s to the people

    Brett Gilliland: you, you, you surround yourself with, whether it’s socially or professionally for me, it’s like, uh, it’s, it’s not anger, but it’s like, I can’t, I don’t have much time to spend with somebody that they’re not choosing to grow.

    Yeah. Right. I just. I can’t do it. Yeah. So I’m not saying that’s right, but that’s just the way I am.

    John Blumberg: Well, and I, well, you know, I, I sometimes go to events and my wife kind of calls me out on this, but you know, it’s a surface level conversations. Right. Uh, and that’s just part of my style. If I’m, if I’m at a party, uh, I I’d love to, uh, You know, come up alongside you and we have a 20 minute conversation about something meaningful.

    That’s a much more fun party than, you know, we’re just talking surface level. And there’s a time and place for that. Right. Um, but there’s also, um, a time and place where let’s have a meaningful conversation. Yeah.

    Brett Gilliland: Yeah. I’m terrible at the big parties of. Making small talk with everybody. I’m not good at [00:46:00] that as much as I can do this stuff.

    I can’t I’m not I’m not good at it Um, so share one of your core values if you will you mind doing that? Yeah, not

    John Blumberg: at all Um, so I I think and i’ve already mentioned it Uh, and that is vulnerability I for me I try to frame out what that means to me, but that’s what opens possibilities for me Uh, that’s what bills.

    Um Um, connection for me, uh, and it’s also how I think I, I deal with what we’ve talked about earlier and that is fear is that I’m willing to be vulnerable and find great strength, um, you know, within that, um, the other two are optimism. Um, and there’s a lot that drives me on hope, um, and then the other is relationship.

    Um, it, it’s, um, uh, I think we’re wired for relationship, and, and when you put those three together, um, there’s, there’s probably 15 things that underline what I mean by those. Um, but, but it leads with vulnerability.

    Brett Gilliland: Well, and I think that’s [00:47:00] huge too, because we, we’ve known each other now for a while, a whopping two hours, two and a half hours, something like that is, there’s that feeling of a deeper connection because of, You know, there was not a lot of surface y discussions downstairs at lunch, right?

    And so, I think for those listening, if you struggle with that, that vulnerability, uh, that transparency, it leads to a deeper relationship much, much quicker.

    John Blumberg: Much quicker and more meaningful experience, right? Absolutely. Yeah. Yep.

    Brett Gilliland: And, uh, so let, let’s talk, did you, let’s talk about your success. I mean, through your Arthur Anderson days to, to now, I mean, did you envision that success or are you more

    John Blumberg: shocked by it?

    I’m shocked every day at what, um, you know, begins to play out. Um, and I, I’d rather stand in awe, um, than, than all of a sudden think it had anything to do with me. And I will say this, that the success I’ve had, um, has had. Nothing to do with me has had everything to do with people that believed in what I was trying to do and trusted me in that [00:48:00] process.

    And I give it all to them. And I mean that sincerely. I don’t mean that just to sound kind of nice. There is, yeah, I don’t know if there’s any other way that I could frame that other than I love to stand in awe continually when things go well. And I’d love to learn deeply when they didn’t go so well and try to stay out of the process of both.

    Brett Gilliland: These are tough questions. I know that. So I apologize. But what would you do that? That one CEO, that one leader right now is listening and you could give him or her one. Message,

    John Blumberg: what would that be? Yeah, that’s a, uh, it’s a really good question. Um, I mean, of course, part of me wants to say, dig for your core values, go to answer.

    Um, um, I, I would say, um, okay, I’m just going to bottom line this love others. Um, I, I was, um, talking to Bade Al Fasad’s, an honorary accounting fraternity, 1, 500 college students and it hit me the night [00:49:00] before, I was actually up at 2 a. m. and I couldn’t sleep and we’re going to be talking about values and, uh, it really hit me that you need to talk to them about love.

    We need to be more loving. And so at the end of the presentation, um, I, I just simply said, you know, I hope that you’ll do everything I’ve talked about today, uh, as it relates to digging for your core and, you know, many other things that we’ve talked about. But if you don’t do anything else, I’m going to ask you this, that when you put your head on the pillow tonight and every night to follow, just ask yourself the question, um, how loving was I today?

    And if you do that, everything else will fall in place. And what I was amazed at when all the students came out afterwards, probably 90 percent wanted to talk about that. And I, I don’t know, I, I don’t know of a time in our world where maybe it’s every time in this world, but we need to be more loving and less divisive.

    Um, and, and I think maybe, um, I don’t. Call it out as a core value, um, because maybe it’s for me like integrity, um, [00:50:00] that hopefully it’s a fabric of every value. Yeah, I think

    Brett Gilliland: it’s too, it’s what we’re putting in our minds, right? I mean, I, I literally made a decision back in almost, I guess it was about March.

    You know, I’d find myself watching TV at night and I’m like, you know, I’m not, I can’t do this anymore, right? Nothing good is coming out of this. And so I think I, I truly feel maybe I’m being naive, but I truly feel as Americans, we’re doing that right there is starting to feel like there’s more love with all the bad stuff you hear.

    Um, but I think if we can. Turn off our televisions and spend more time talking or reading or, uh, loving on others. Um, this, this world’s gonna be a much, much better

    John Blumberg: place. It’ll be a much better place. And I’ve always said I hate to talk politics and religion with people that agree with me. Right. I actually like to engage in that as long as it’s not personal.

    Right. Um, let’s find a way that we love through that, uh, and we’re gonna learn a lot because of that. Right.

    Brett Gilliland: Absolutely. So talk to us, um, you know, last kind of few questions here, but talk to me about the time. Uh, and maybe you’ve had it, maybe you haven’t. Hopefully you haven’t, but, uh, it’s really a [00:51:00] time in your life that took you to your knees and how did you get through that?

    How did you dig yourself out of that hole? I’m assuming you’re going to talk about your core values with that, but can you share one of those moments with

    John Blumberg: us? Um, probably the darkest, hardest day of my life. Um, I was 13 years old, family vacation, and my father dropped dead of a fatal heart attack. And we were, I grew up in Memphis, we were driving, we were actually over in Hot Springs, Arkansas, and just had gotten there that day.

    And, uh, that drive back, um, was one of the darkest, hardest, uh, moments. And you talk about fear, um, um, it, it was a, it was a defining moment, um, and, and maybe, uh, what I’ve just realized really almost more in the last three years is how much I mislearned. through that. Um, because as a 13 year old, my brother, um, my oldest brother got married six weeks later.

    Um, they offered to postpone the wedding. My mom said, absolutely not. Uh, and my other brother went off to a Catholic [00:52:00] seminary. And, um, so we went from a family of five to a family of Two in a matter of about 12 months. And what you think of just starting high school. And I had so many people in that high school.

    Cause my dad was very involved. I had so many people, uh, come around me and love on me. Um, but what you feel like is I’ve got to get on top of this. I’ve got to control this. And what I realized is that I developed this gotta be in control. Gotta. And ironically, it was totally the opposite of vulnerability.

    And. Three years ago, my buddy Al asked me the question, um, so how did you process that? Uh, and I said, oh man, you just gotta move on. It’s kind of that pull yourself up, uh, uh, and, and haven’t really thought a whole lot about it. He said, I would suggest that you do, and it’s pretty amazing, uh, when you look back.

    What I never could have learned then, um, is what it revealed for me today. At the same time, it, it, I think. it helped me along the way to a point it was as good as far as it went and then I needed to learn a different lesson. Wow, [00:53:00] well thanks for sharing

    Brett Gilliland: that. I cannot imagine 13 years old driving and your, your father passes away.

    That’d be the longest drive in the history of drives on the way home. Yeah. And you

    John Blumberg: know, I’ve never been back to hot springs. And I probably need to go.

    Brett Gilliland: Yeah. He either never want to go again, or you may need to go visit, right? Need to go. Let’s go do some therapy. I hear it’s beautiful. Exactly. Exactly. So what, uh, what are you passionate about today that you wish, you know, if you just had a magic wand, you had more time to go

    John Blumberg: do, what would that be?

    That’s a really good question. Um, I, I think I live what I’m passionate about and I’m excited, um, uh, with what I do, uh, being able to come alongside, uh, Brett. I don’t know anything, um, more fulfilling to me than when somebody is willing to let you walk alongside them, um, again, in a vulnerable. Uh, kind of way.

    Uh, there’s nothing I’m more passionate about than to sit with somebody, uh, and be able to be a, a companion with them along, uh, their journey. So I get to do that. Um, you know, I, [00:54:00] I’m not a person that has a bunch of hobbies of, um, I played golf when I was in, you know, um, grade school and played tournaments.

    And I know you, you took that much, much further. Um, uh, but there’s nothing that’s a hobby for me, uh, that I would say this is my, my go to. Uh, it’s much more, I guess, about, uh, relationship and whatever we’re doing. And I get to do that through my work, but I also get to do that through my family. I get to do that with friends, and I get to do it with, you know, executives that I get to come alongside.

    Hashtag,

    Brett Gilliland: you’re just, you have to be, just feel blessed every day, right, to get to do the things you love to do. Every single day. Awesome. So, um, talk to me about the purpose, right? So I, and I just started doing this and your book actually helped with this is I’ve always had, I always know why I get, uh, get up in the morning.

    I know why I go do what I do. Um, but I came up with a statement, right? And so my statement now is my. My number one purpose in life is to help people see and achieve a future brighter than their [00:55:00] past, right? So I just, I know that. So help you see and achieve a future brighter than your past. And for me that seeing it as number one, because a lot of people may or may not see it, but achieving it, right?

    Because we can, you said it earlier, we can do anything we want to do, anything we put our mind to. Yes. Um, and so I want to help people with that. And so what would you say your

    John Blumberg: purpose in life is? Yeah, I, I, I guess, um, uh, and, and I, I have let go of, I guess, putting that in a sentence per se, uh, but I would say, um, help people live with integrity, um, and that’s, it’s what I do, um, there’s nothing that I’m more passionate about, uh, to do that, and if I can, if I can come alongside people and help them see that and willing to see truth for all its ugliness, uh, and all it causes to fear, Um, I, I guess it would be to live a more integrated life, not a more integrated success as much as a more integrated life, and which is the ultimate success.

    Uh, what I love about [00:56:00] yours is that it’s, it’s a complete celebration of growth as well. Right. Um, and not only do you help them see it, you help, um, equip them to do that. And, and that’s what a great two sided coin that is. Yeah. Thank you.

    Brett Gilliland: Thank you. And, and so I’m not going to give credit to this person, uh, because he may or may not be in the room.

    But, um. We talked about a question that he always, he’d said, that’d be a great question. Right. And it’s true. It is a good question, even though I’ll not give him credit. Life is about experiences, right? So what’s that experience, that next experience, that bucket list item for you?

    John Blumberg: What’s on there? That’s funny that you ask that question because my wife and I, for the first time ever last year, uh, started creating, uh, a bucket list.

    And, uh, we laugh sometimes that, you know, we’re having an experience. We say, we need to put this on our bucket list. Add that right now. Add it right now. Uh, because it’s, this is amazing. Yeah. And I, I, I don’t have this kind of bucket list, uh, that says it’s a grand experience or, you know, going to see this [00:57:00] thing.

    It’s much more, um, about simple things. Uh, and there are some, you know, big things I guess that we could add to the list, but ours are much more, um, It could be, um, I, I want to make sure that we go walk in the park, uh, a new park, um, you know, this next month, uh, and it’s, it’s going to be the everyday simple, uh, kind of thing.

    So I may need you, Brett, to have a bigger vision, uh, for what that, um, would be, um, but also in my bucket list is traditions. And I think one, I’m just planning this out right now. My, my son in the, um, uh, when we first moved to Chicago, he. People would ask, are you a White Sox fan or a Cubs fan? I said, Oh, I like them both.

    And I haven’t grown up in Memphis. I was actually a Cardinals fan. There you go. Now we can keep talking. But, um, I found out that people would realize I wasn’t from Chicago, except I liked both. So actually he started falling in love with the Cubs. So when he was in high school every day, I would, um, I would get up and read the Cubs article because I [00:58:00] knew he would talk about that.

    So he already knew, right? He already knew, right? And he would have that conversation as a teenager. And the more I read, the more I fell in love with the Cubs. And, um, actually as a fifth grader, one of our weak parental moments, he actually got online and signed up for season tickets. And three years ago, as a 30 year old now, he actually got season tickets.

    So, uh, one of the traditions we started that was a bucket list item to begin with was, uh, to go to Cubs spring training every other year. Father, son, and then we just go. And so this is our year after they won the world series last year, we thought, okay, that’s going to be a kind of a crazy year to go. Um, and this is the year we’re going to go.

    So for me, it’s about putting it on the list, but then it’s also about, um, continuing the traditions where they make sense.

    Brett Gilliland: That’s, that’s great. Thanks for sharing that last question. I give you 10 million. You can’t invest it. You can’t pay off any debts. What do you do with 10 million bucks?

    John Blumberg: What would I do with 10 million dollars?

    Um, um, you know what I would love to do is go out and invest it in those that have no [00:59:00] resources. Um, and maybe it goes back to have a great attitude. Um, uh, they, they, they do want to grow. Um, I would love to come alongside and bless them with the resources to go, uh, to go and make their dream come alive.

    and would want to do it in small quantities, um, and so that it would affect a lot of people. And I guess that would be my, um, my biggest dream.

    Brett Gilliland: I like it. And it does not surprise me that you’re going to invest in others based on, uh, what I’ve gotten to know about you and researching you and now spending time with you today.

    It’s been an absolute pleasure. Andrew, thank you for the introduction and, uh, thank you for the time today. It’s been great. Great to be back. And I hope you, our listeners, uh, got as much out of this as, as I got, um, getting to interview John. And, uh, I guess I didn’t ask you this. Where, where can we find more of you?

    So social media. Yep. So

    John Blumberg: yeah, most probably the best way to start it cause it’ll lead you there. And that is, uh, my website, which is, uh, Uh, Blumberg, B L U M B E R G R O I. com. [01:00:00] So Blumberg, R O I. com. And it’ll, uh, take you to my blog and, um, you know, and connect you to Facebook, Twitter, and such. Great.

    Brett Gilliland: We’ll find it there.

    And, uh, just again, thank you for being here. And I hope our listeners got a ton out of this. Cause I know I got a ton out of it as well, and lots of notes we’ll be going through here. So thank you for your time. Thanks for having me.

    ​

    1 hr 1 min
  • Building the Brand with Lululemon Founder

    Join host Brett Gilliland in an exclusive interview with Chip Wilson, the visionary founder of Lululemon. Discover the secrets behind Lululemon’s rise to luxury brand status and Chip’s entrepreneurial journey. Learn how he identified a new market in the ’90s, created quality products at competitive prices, and embraced personal development for success.

    **Key Highlights:**

    – ?‍♂️ Unveiling the Yoga Apparel Revolution
    – ? Investing in Overlooked Talent: Empowering Women in Business
    – ? Chip Wilson’s Focus 90 Strategy: Goal Setting for Success
    – ? Taking Risks and Doing Meaningful Work: Advice to the Younger Self

    Tune in to gain insights into Chip’s “grind” of building a business, his timeless advice, and the impactful Focus 90 strategy. Don’t miss this episode filled with inspiration and practical wisdom from the man who changed the game in athletic apparel!

    #Lululemon #Entrepreneurship #SuccessStories #Focus90Strategy #BusinessInnovation

    Watch HERE on Youtube!

     

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    I’m your host, Brett Gilliland. And today,

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    I’m so decided to be with an entrepreneur,

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    an author. He is the founder of lululemon,

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    and, his name is Chip Wilson Chip. How

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    are you doing today? Fantastic, Brett. Fantastic. Awesome.

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    Well, it’s great to have you. It’s, you’ve

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    got a heck of a story, and I’m

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    excited for our listeners to, hear that. Like,

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    on every show, I always ask Chip is,

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    it’s a big question, but what what helped

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    make you the man you are today? Cause

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    you are more than, obviously, the father a

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    five boys, a husband, an entrepreneur,

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    and an author.

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    What helps you make all those things?

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    So everyone wondered how much is genetics and

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    how much is environment, and I think I

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    had the perfect amount of both. You know,

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    as

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    athletic, you know, a father who is an

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    athlete and a mom who is, home sour.

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    And then I then I think we just

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    never had much money. Kind of that lower

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    kinda middle class debt. It was a you

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    don’t make as much money as a phys

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    ed teacher.

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    And, but I think I had a lot

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    of drive. And I think that that I

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    sometimes wonder is that genetic, or is that,

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    was I, you know, was that

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    built into me. I don’t know. But I

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    feel like I just wanted to succeed. I

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    wanted to find out what was going on

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    in the world. I wanted to add all

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    these ideas, and I wondered if everyone else

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    had the same idea.

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    And so that, that drive obviously helped you

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    very much in the, in the in the

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    business, but we’ll we’ll talk about Lululemon in

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    a little bit, but I know you you

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    got into what cert you had the surf

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    company. You had a skate company, a snowboarding

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    company,

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    all sorts of stuff. So tell us about

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    those.

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    Well, when I graduated at a university, it’s

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    twenty five, so it’s on the eight year

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    bachelor program.

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    I never know that.

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    I started to do triathlons and that was

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    I mean, that was a long time ago.

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    So nineteen probably eighty, I guess. And that

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    then there was only about ten people in

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    the world doing triathlons.

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    I had,

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    I quickly found out that there was no

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    good clothing, especially for that kind of distance

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    and a lot of rushing, a lot of

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    issues. And because my mom was a sower

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    and had some ideas. I started making triathlon

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    clothing, but, of course, there wasn’t enough people

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    to make it.

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    I was originally from California San Diego and

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    living in Canada.

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    And,

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    and so I

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    with that, I started

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    supplementing what I had and start bringing up

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    surf gear from Gordon Smith and Stucy and

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    O. B. Bellabaugh and quicksilver and that into

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    Canada. Really the first person to bring that

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    into Canada, kind of a a virgin territory

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    for that market.

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    And,

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    And so I think that I just,

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    that

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    the travel and stuff didn’t go, but the

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    surf stuff went really well. And then That

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    kind of had its rise and fall because

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    you start in almost every industry. You start

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    off with three businesses.

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    It goes to five hundred and then falls

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    to three again.

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    And so as that was going up and

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    falling, then skateboarding was coming up and then

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    falling and then snowboarding,

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    you know, came up and then started falling

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    too. So I I followed those general trends.

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    And so you followed those trends, and then

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    you saw another trend, around mindfulness and yoga,

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    and and you started this, this little company

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    called lululemon.

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    So talk to us about that. I’m I’m

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    wearing lululemon pants right now too. Hope that’s

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    alright. I wear them all the time.

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    Well, you never know what people are wearing

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    behind the microphone. That’s right. Sitting down.

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    That’s right.

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    I think,

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    like I said, I saw these, you

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    know, athletic social trends, you know, rise and

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    fall

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    I had failed a couple times. I tried

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    beach volleyball, and I tried mountain biking. But

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    what I discovered is neither of those sports,

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    which became big. No one wanted to look

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    like that on the street.

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    So,

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    You know, I got I got I sold

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    my Suresgate snowboard company,

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    and I sat around for a Wilson, and

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    I kinda looked around. And of course, I

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    was injured from from falling a lot, snowboarding

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    and skateboarding. So I started doing yoga

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    first class that was in Vancouver type of

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    thing, and I looked around and I went

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    You know, this is gonna this is pretty

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    cool. This is gonna be I could sense

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    it went from six people to thirty people

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    in one month

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    And,

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    and if I extrapolated back the seerskates snowboard

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    business, I went, wow, this is gonna be

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    just as big. And it’s much opportunity.

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    So I had an expertise in technical apparel,

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    especially first layer of stretch for women that

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    would went under snowboard clothing.

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    And I just started making it, a version

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    of that for yoga.

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    And,

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    and then I could go into a million

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    different ways going from there, but maybe you

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    have another question you wanna lead with. Well,

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    I just I think it’s, you know, it’s

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    one thing to have an idea. It’s one

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    thing to say, oh, you know, my mom

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    you know, knew how to do this stuff.

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    I know how to do that stuff. But,

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    I mean, how do you go out and

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    then just create this little lemon craze? And

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    I know we could talk about that for

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    hours, but it has become a brand that

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    I think is, you know, in the athletic

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    wear, obviously, but it’s also a a symbol,

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    you know, the the kids want it.

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    You know, moms want it, dads want it.

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    Now, heck, my some of my boys, you

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    know, wanna wear the t shirts and stuff.

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    I mean, you’ve created this thing that’s that’s

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    become a brand, a symbol. Right? And so

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    how did that happen? Cause it doesn’t just

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    happen overnight?

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    Yeah. So you’re looking for the, moment, and

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    then what to do with type of thing

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    because of Yeah. Sense.

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    When,

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    so I was in the middle of this

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    yoga Gilliland

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    I was only like fifteen days into it.

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    And I read an article in the newspaper

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    where it said sixty percent of the graduates

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    at a university for now, a woman

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    And in nineteen ninety eight, that was a

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    phenomenal number because when I went to university,

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    it felt like twenty percent.

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    Sure. Maybe because I couldn’t get any dates.

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    It felt like twenty percent.

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    Yeah. Right. So, it it really I mean,

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    that was astounding to me. And it didn’t

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    work in a lot of reading in Africa

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    about the whole goal was to educate women

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    because the

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    the more educated women are than the fewer

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    children they will have and the longer they’ll

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    wait to have children.

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    So I extrapolated

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    out, and I went, oh my god, you

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    know, for the first time ever we’re gonna

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    end up with a brand new employee

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    and a brand new consumer that’s consumer that’s

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    never existed before.

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    A highly educated university woman that now goes

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    into the workforce and now suddenly

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    isn’t leaving at the age of twenty four

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    to have a Wilson

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    And so they’re gonna wait till they’re thirty

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    two. So that’s that’s what I extrapolated. So

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    with that market then became the new Lululemon

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    employee, and it him a customer that was,

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    highly educated media savvy

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    owned their own condo traveled with as was

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    athletic, stylish,

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    basically a lot of consumer spending involved.

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    And so

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    I went so That was there. And then

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    also I could sense that in the nineties,

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    there was a there was a lot of

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    talk in the media about breast cancer for

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    Gilliland

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    I and I had sensed from being in

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    the workforce and kinda and being the age

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    I am that,

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    prior to that, you know, woman who came

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    into the workforce,

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    were kinda emulating their fathers.

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    And they were doing the three Martini lunches.

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    They were smoking cigarettes

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    because they thought that that’s what was successful.

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    And I think, you know, when you combine

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    that with the heavy dose of the pill

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    at that time, I think it created, you

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    know, the

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    atmosphere for breast cancer at that time. So

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    I think when when these,

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    when these

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    girls at work, twenty now gonna be twenty

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    two to thirty two, which I call who

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    I call super girls,

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    had these power woman, mothers who were basically

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    unhealthy,

    00:08:06.000 –> 00:08:08.000

    and these super girls just didn’t wanna live

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    their life like that.

    00:08:09.000 –> 00:08:12.000

    And I think that yoga was something that

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    was

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    accessible. It was feminine. And what I mean,

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    accessible, they could do at lunch hour. They

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    could do it in the morning. Didn’t have

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    to go to snow, you know, find the

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    surf. You didn’t have to find the mountains.

    00:08:23.000 –> 00:08:23.000

    Yeah. And,

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    and it was, yeah, so it was feminine,

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    stylish, the whole works. And I think,

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    when you combine that with I had a

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    couple other ideas. Do you wanna hear them?

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    Sure. Sure.

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    Well, I call this I call this Supergirl

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    Supergirls because that in the in the nineties,

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    for the first time, you saw a girl

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    in,

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    with superheroes like cartoons.

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    And so they they were wearing lycra, and

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    they were equal in power to men. And

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    I think that the supergirl mothers were wearing

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    all the big power suits with the big

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    shoulder pads looking very mannish,

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    but who the girls were looking up to

    00:09:00.000 –> 00:09:03.000

    were these like lycra clad power superheroes on

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    TV.

    00:09:04.000 –> 00:09:05.000

    So

    00:09:05.000 –> 00:09:06.000

    I also think that,

    00:09:07.000 –> 00:09:10.000

    in the nineties are, you had amazing the

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    public divorces

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    peaked.

    00:09:12.000 –> 00:09:14.000

    And I think you had,

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    fathers who didn’t ever knew what to do

    00:09:17.000 –> 00:09:18.000

    with they with their daughters.

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    Right. They became baseball coaches, soccer coaches, and

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    athletic coaches. And so I think these girls

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    became exceedingly athletic And,

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    and I think that the, you know, basically,

    00:09:32.000 –> 00:09:34.000

    they those all those things kinda combine together

    00:09:35.000 –> 00:09:38.000

    provided the the perfect template for this new

    00:09:38.000 –> 00:09:39.000

    market and this new sport.

    00:09:41.000 –> 00:09:43.000

    So do you want me I am a

    00:09:43.000 –> 00:09:45.000

    pause there for a second. I’m just thinking

    00:09:45.000 –> 00:09:46.000

    in my mind about it it seems like

    00:09:46.000 –> 00:09:48.000

    you are a very deep thinker. Right? I

    00:09:48.000 –> 00:09:50.000

    mean, you keep think I think this. I

    00:09:50.000 –> 00:09:52.000

    think that I mean, you’re tying the kinda

    00:09:52.000 –> 00:09:55.000

    the comic wonder woman type person to the

    00:09:55.000 –> 00:09:56.000

    business woman today,

    00:09:57.000 –> 00:09:59.000

    and and you bring that together into this

    00:09:59.000 –> 00:10:01.000

    brand. Right? So when when you think when

    00:10:01.000 –> 00:10:03.000

    you say, I think. Are you a thinker?

    00:10:03.000 –> 00:10:05.000

    Are you sitting around in a room thinking

    00:10:05.000 –> 00:10:06.000

    all day? What are you doing?

    00:10:07.000 –> 00:10:09.000

    I’m I’m probably your reader.

    00:10:09.000 –> 00:10:12.000

    Okay. Phenomenal amount and all those have. I

    00:10:12.000 –> 00:10:12.000

    and I

    00:10:13.000 –> 00:10:15.000

    where’d that come from? I don’t know, but

    00:10:15.000 –> 00:10:16.000

    it’s

    00:10:17.000 –> 00:10:19.000

    You know, I would I’d read every magazine,

    00:10:19.000 –> 00:10:21.000

    three or four newspapers a day.

    00:10:23.000 –> 00:10:25.000

    I very rarely watch TV when I was

    00:10:25.000 –> 00:10:26.000

    young.

    00:10:27.000 –> 00:10:29.000

    And even to today except for Netflix is

    00:10:29.000 –> 00:10:31.000

    kinda taking a little bit.

    00:10:32.000 –> 00:10:34.000

    And I think that I just lose all

    00:10:34.000 –> 00:10:34.000

    extrapolated.

    00:10:35.000 –> 00:10:38.000

    I was extrapolating out ideas, and I was,

    00:10:38.000 –> 00:10:41.000

    meshing two different ideas together.

    00:10:42.000 –> 00:10:44.000

    And basically, what I could see three things

    00:10:44.000 –> 00:10:46.000

    happen very, very quickly. I would jump on

    00:10:46.000 –> 00:10:48.000

    it, which is kinda what I didn’t surf

    00:10:48.000 –> 00:10:50.000

    skate snowboard, and then again, in yoga.

    00:10:51.000 –> 00:10:53.000

    So I would have seen, I, the first

    00:10:53.000 –> 00:10:55.000

    yoga class I would have had would have

    00:10:55.000 –> 00:10:57.000

    had a little poster on a telephone, post

    00:10:57.000 –> 00:10:59.000

    a little rip off telephone. Do you know

    00:10:59.000 –> 00:11:01.000

    that type of thing? And then maybe a

    00:11:01.000 –> 00:11:03.000

    couple days later, I would have heard two

    00:11:03.000 –> 00:11:04.000

    people talk

    00:11:04.000 –> 00:11:06.000

    in the coffee shop about yoga.

    00:11:07.000 –> 00:11:08.000

    And then I would have read an article

    00:11:08.000 –> 00:11:10.000

    about yoga in the newspaper

    00:11:10.000 –> 00:11:12.000

    or something, you know, that I went, and

    00:11:12.000 –> 00:11:13.000

    I’d go, oh my god. Like, I’ve I’ve

    00:11:13.000 –> 00:11:17.000

    never never, like, seen anything about yoga. And

    00:11:17.000 –> 00:11:19.000

    now three things in one week, like,

    00:11:20.000 –> 00:11:22.000

    That’s when an entrepreneur is someone who has

    00:11:22.000 –> 00:11:25.000

    an idea jumps on it. And then once

    00:11:25.000 –> 00:11:27.000

    once that three things happen, I mean, I

    00:11:27.000 –> 00:11:29.000

    can My mind immediately goes out twenty years.

    00:11:30.000 –> 00:11:32.000

    And it goes now. Chip is something that

    00:11:32.000 –> 00:11:34.000

    I should do or not do. And,

    00:11:35.000 –> 00:11:36.000

    At that time in my life, I could

    00:11:36.000 –> 00:11:37.000

    definitely have,

    00:11:38.000 –> 00:11:41.000

    I’ve done nothing. I had sold my my

    00:11:41.000 –> 00:11:43.000

    first company, and when I mean nothing, that

    00:11:43.000 –> 00:11:44.000

    means I’d have to job as a Brett

    00:11:45.000 –> 00:11:47.000

    at Starbucks to, you know, but I could’ve

    00:11:47.000 –> 00:11:49.000

    paid off a house and bought a car

    00:11:49.000 –> 00:11:51.000

    and sent my kids to, to school. So,

    00:11:52.000 –> 00:11:54.000

    But, you know, they decided to jump back

    00:11:54.000 –> 00:11:57.000

    in. The idea would do good. Yeah. So

    00:11:57.000 –> 00:12:00.000

    talk about the the success of lululemon, but

    00:12:00.000 –> 00:12:01.000

    on the flip side of that, we’re gonna

    00:12:01.000 –> 00:12:02.000

    I would like to talk about what’s what’s

    00:12:02.000 –> 00:12:04.000

    some of the stuff that maybe brought you

    00:12:04.000 –> 00:12:05.000

    to your needs or some of your failures

    00:12:05.000 –> 00:12:07.000

    that you publicly shared that,

    00:12:07.000 –> 00:12:09.000

    you know, so many of us, I think

    00:12:09.000 –> 00:12:10.000

    we look at people like you and we

    00:12:10.000 –> 00:12:12.000

    say, oh, god. Here’s this guy that had

    00:12:12.000 –> 00:12:15.000

    this, you know, meteoric rise to success, but

    00:12:15.000 –> 00:12:17.000

    clearly it wasn’t that. And and so what

    00:12:17.000 –> 00:12:18.000

    are some of those failures that as a

    00:12:18.000 –> 00:12:22.000

    newer lululemon founder that you were bumping into,

    00:12:22.000 –> 00:12:23.000

    that that were really tough.

    00:12:24.000 –> 00:12:25.000

    Well, yeah.

    00:12:26.000 –> 00:12:28.000

    Even before I see that, I think, to

    00:12:28.000 –> 00:12:30.000

    say twenty years, I had this company called

    00:12:30.000 –> 00:12:33.000

    the West Beach surf company, Gilliland

    00:12:33.000 –> 00:12:35.000

    it didn’t make any money. So it was

    00:12:35.000 –> 00:12:37.000

    every year, I thought it would do better.

    00:12:37.000 –> 00:12:38.000

    Every year, I thought it would do better

    00:12:38.000 –> 00:12:39.000

    every year.

    00:12:40.000 –> 00:12:40.000

    And,

    00:12:40.000 –> 00:12:42.000

    at the end of the day, I had

    00:12:42.000 –> 00:12:43.000

    these two

    00:12:46.000 –> 00:12:48.000

    two retail stores of our own. We made

    00:12:48.000 –> 00:12:50.000

    our own clothing designed and put it in

    00:12:50.000 –> 00:12:52.000

    our stores And these two stores made a

    00:12:52.000 –> 00:12:54.000

    million dollars a year, and these two and

    00:12:54.000 –> 00:12:57.000

    these mid this international wholesale business we had

    00:12:57.000 –> 00:12:58.000

    lost a million dollars a year.

    00:12:59.000 –> 00:13:01.000

    So what I’m really getting at there is

    00:13:01.000 –> 00:13:03.000

    that there was, like, twenty years of learning.

    00:13:03.000 –> 00:13:05.000

    And then to be able to sell that

    00:13:05.000 –> 00:13:08.000

    and sit back and go, okay. What didn’t

    00:13:08.000 –> 00:13:10.000

    work about that and what did work about

    00:13:10.000 –> 00:13:12.000

    it? So what did work about it is

    00:13:12.000 –> 00:13:14.000

    the vertical retailer, get getting rid of the

    00:13:14.000 –> 00:13:15.000

    wholesaler.

    00:13:16.000 –> 00:13:19.000

    Now almost everybody gets into wholesale because you

    00:13:19.000 –> 00:13:21.000

    can make a few samples, show it to

    00:13:21.000 –> 00:13:22.000

    a lot of people, get a lot of

    00:13:22.000 –> 00:13:25.000

    orders, and then go to a manufacturer, get

    00:13:25.000 –> 00:13:26.000

    it done. But then you have to then

    00:13:26.000 –> 00:13:29.000

    there’s a big, big middle man in between

    00:13:29.000 –> 00:13:31.000

    that’s taking a lot of the profit.

    00:13:31.000 –> 00:13:32.000

    So

    00:13:33.000 –> 00:13:35.000

    I’m I’m getting around to your question. Oh,

    00:13:35.000 –> 00:13:38.000

    this is great. But it’s it’s it was

    00:13:38.000 –> 00:13:39.000

    a matter of

    00:13:39.000 –> 00:13:41.000

    I had to get to five stores.

    00:13:42.000 –> 00:13:44.000

    In order to get economy of scale production

    00:13:45.000 –> 00:13:47.000

    in order to get my cost down on

    00:13:47.000 –> 00:13:49.000

    my product to make any product.

    00:13:49.000 –> 00:13:51.000

    And when you come out with a brand

    00:13:51.000 –> 00:13:53.000

    new brand and a net brand new product

    00:13:54.000 –> 00:13:56.000

    with no marketing dollars,

    00:13:56.000 –> 00:13:58.000

    zero, and none,

    00:13:58.000 –> 00:13:59.000

    then

    00:13:59.000 –> 00:14:00.000

    then that’s a struggle.

    00:14:01.000 –> 00:14:03.000

    And that’s what every almost every entrepreneur that

    00:14:03.000 –> 00:14:05.000

    goes into anything that needs mass production,

    00:14:06.000 –> 00:14:07.000

    goes through.

    00:14:07.000 –> 00:14:08.000

    So

    00:14:08.000 –> 00:14:10.000

    I borrowed I bought a house. I bought

    00:14:10.000 –> 00:14:12.000

    a house for about half a million dollars

    00:14:12.000 –> 00:14:15.000

    in nineteen ninety eight. I brought two hundred

    00:14:15.000 –> 00:14:17.000

    million two hundred thousand on it.

    00:14:17.000 –> 00:14:19.000

    Got through about a year,

    00:14:19.000 –> 00:14:22.000

    borrowed another two hundred thousand dollars on it.

    00:14:22.000 –> 00:14:22.000

    And,

    00:14:24.000 –> 00:14:26.000

    and then, and then that’s it. Right? And

    00:14:26.000 –> 00:14:28.000

    then I ran out of that And then

    00:14:28.000 –> 00:14:30.000

    I had done some wholesale because I had

    00:14:30.000 –> 00:14:32.000

    to do wholesale in order to get my

    00:14:32.000 –> 00:14:34.000

    economy of scale numbers up, that company went

    00:14:34.000 –> 00:14:35.000

    bankrupt.

    00:14:36.000 –> 00:14:37.000

    And so now I didn’t have enough money

    00:14:37.000 –> 00:14:38.000

    to pay my employees.

    00:14:39.000 –> 00:14:40.000

    And,

    00:14:40.000 –> 00:14:42.000

    so I got a job,

    00:14:43.000 –> 00:14:45.000

    West Beach moved back from Portland back to

    00:14:45.000 –> 00:14:47.000

    Vancouver, and they offered me my job to

    00:14:47.000 –> 00:14:49.000

    be CEO. So I took that job in

    00:14:49.000 –> 00:14:51.000

    order to fund Lou Gilliland

    00:14:51.000 –> 00:14:53.000

    then we ran out of that money.

    00:14:53.000 –> 00:14:55.000

    And then I if I hadn’t and then

    00:14:55.000 –> 00:14:58.000

    that Christmas, if I hadn’t got fired from

    00:14:58.000 –> 00:15:00.000

    West Beach, because they con they really combine

    00:15:00.000 –> 00:15:03.000

    SIMs skateboards in West Beach, our West Beach,

    00:15:04.000 –> 00:15:06.000

    snowboard together, and so that CEO took over.

    00:15:06.000 –> 00:15:09.000

    So I got a fifty thousand dollar severance.

    00:15:09.000 –> 00:15:11.000

    If it wasn’t for that fifty Little little

    00:15:11.000 –> 00:15:12.000

    grading room.

    00:15:13.000 –> 00:15:14.000

    It never would have happened.

    00:15:15.000 –> 00:15:16.000

    So there was a bunch of things in

    00:15:16.000 –> 00:15:17.000

    there that,

    00:15:18.000 –> 00:15:20.000

    and actually another thing that happened is that

    00:15:20.000 –> 00:15:23.000

    the Vancouver Housing prices were going up so

    00:15:23.000 –> 00:15:23.000

    fast.

    00:15:24.000 –> 00:15:26.000

    That I was able actually to take another

    00:15:26.000 –> 00:15:26.000

    hundred thousand,

    00:15:27.000 –> 00:15:29.000

    you know, at that point. Right. So there

    00:15:29.000 –> 00:15:31.000

    it was I was mortgaged to the Wilson,

    00:15:31.000 –> 00:15:33.000

    and had everything in this business, and it

    00:15:33.000 –> 00:15:35.000

    was either gonna work or I was in

    00:15:35.000 –> 00:15:36.000

    a lot of trouble.

    00:15:37.000 –> 00:15:40.000

    Yeah. Or and homeless. Right? So it’s but

    00:15:40.000 –> 00:15:41.000

    talk about that because there’s a lot of

    00:15:41.000 –> 00:15:43.000

    learning even just in that is a lot

    00:15:43.000 –> 00:15:45.000

    of people are are listening this. Right? They

    00:15:45.000 –> 00:15:46.000

    may be driving on the road. They may

    00:15:46.000 –> 00:15:48.000

    be in their and they’re not happy. They’ve

    00:15:48.000 –> 00:15:51.000

    got this great idea, this vision that’s twenty

    00:15:51.000 –> 00:15:52.000

    years long,

    00:15:52.000 –> 00:15:54.000

    but a lot of people are scared to

    00:15:54.000 –> 00:15:55.000

    go take

    00:15:55.000 –> 00:15:57.000

    three loans off their house, right, and going

    00:15:57.000 –> 00:15:59.000

    to Brett. And as you would say, push

    00:15:59.000 –> 00:16:00.000

    all the chips in. Right? A lot of

    00:16:00.000 –> 00:16:01.000

    people are scared to do that. So what

    00:16:01.000 –> 00:16:03.000

    was it about you that was different? Do

    00:16:03.000 –> 00:16:03.000

    you think?

    00:16:04.000 –> 00:16:06.000

    Well, I think for me, because I’d seen

    00:16:06.000 –> 00:16:08.000

    it three times before in the search gauge

    00:16:08.000 –> 00:16:10.000

    somewhere business, I I had an idea of

    00:16:10.000 –> 00:16:13.000

    where was going. I also had f evidence

    00:16:13.000 –> 00:16:17.000

    of this new business, this new business model

    00:16:17.000 –> 00:16:18.000

    of being vertical and not wholesale.

    00:16:19.000 –> 00:16:21.000

    I could also sense that whoever got into

    00:16:21.000 –> 00:16:24.000

    a lululemon product, you could see in their

    00:16:24.000 –> 00:16:27.000

    eyes. You could see how they feel. They

    00:16:27.000 –> 00:16:29.000

    when they bought the the clothing, they just

    00:16:29.000 –> 00:16:31.000

    didn’t buy one thing. They were buying three

    00:16:31.000 –> 00:16:31.000

    things.

    00:16:32.000 –> 00:16:32.000

    And

    00:16:33.000 –> 00:16:34.000

    it it wasn’t,

    00:16:37.000 –> 00:16:38.000

    It was just like I had to have

    00:16:38.000 –> 00:16:40.000

    faith because I knew I had the right

    00:16:40.000 –> 00:16:43.000

    product at the right time for the right

    00:16:43.000 –> 00:16:44.000

    market. And,

    00:16:44.000 –> 00:16:47.000

    and then I had to let myself, I

    00:16:47.000 –> 00:16:48.000

    wanted to let word-of-mouth

    00:16:48.000 –> 00:16:49.000

    make it work.

    00:16:50.000 –> 00:16:51.000

    And,

    00:16:51.000 –> 00:16:53.000

    anyway, but you’re getting back to the people

    00:16:53.000 –> 00:16:55.000

    that are sitting on the freeway listening to

    00:16:55.000 –> 00:16:58.000

    it. I think there’s two things for me,

    00:16:58.000 –> 00:17:00.000

    and that is if I was sitting on

    00:17:00.000 –> 00:17:02.000

    my deathbed and I didn’t do it, would

    00:17:02.000 –> 00:17:04.000

    I always be regretting it? I only have

    00:17:04.000 –> 00:17:05.000

    life to live.

    00:17:05.000 –> 00:17:06.000

    And

    00:17:06.000 –> 00:17:08.000

    is it a life worth living?

    00:17:09.000 –> 00:17:10.000

    And I think the other thing on the

    00:17:10.000 –> 00:17:12.000

    other side I look at, which is quite

    00:17:12.000 –> 00:17:15.000

    recent, would my twelve year old self be

    00:17:15.000 –> 00:17:16.000

    proud of me today?

    00:17:17.000 –> 00:17:20.000

    And and that really is an interesting thought

    00:17:20.000 –> 00:17:21.000

    because it goes,

    00:17:21.000 –> 00:17:24.000

    you know, like, did I did I They

    00:17:24.000 –> 00:17:25.000

    play in life of fear and do they

    00:17:25.000 –> 00:17:27.000

    live a life of possibility.

    00:17:29.000 –> 00:17:30.000

    She’s writing that down. Would my twelve year

    00:17:30.000 –> 00:17:32.000

    old self be proud of me today? That’s

    00:17:32.000 –> 00:17:34.000

    that’s phenomenal. Gilliland

    00:17:34.000 –> 00:17:36.000

    I think too, it’s it has become this,

    00:17:36.000 –> 00:17:39.000

    like, luxury brand. Right? It it’s whether you

    00:17:39.000 –> 00:17:41.000

    have your iPhone and a lululemon

    00:17:42.000 –> 00:17:44.000

    pants and your you know, Louis Vuitton purse,

    00:17:44.000 –> 00:17:46.000

    right, for the women, you know, in the

    00:17:46.000 –> 00:17:48.000

    world. And and it’s but how does that

    00:17:48.000 –> 00:17:50.000

    happen to win at the time? I guess

    00:17:50.000 –> 00:17:52.000

    it really wasn’t a lot of competition, but

    00:17:52.000 –> 00:17:54.000

    you’re still able now to go out and

    00:17:54.000 –> 00:17:56.000

    sell a hundred and twenty dollar pair of

    00:17:56.000 –> 00:17:57.000

    pants in that world, right, a pair of

    00:17:57.000 –> 00:17:59.000

    yoga pants when everybody else wants to charge

    00:17:59.000 –> 00:18:01.000

    fifty bucks. I mean, how do you get

    00:18:01.000 –> 00:18:01.000

    away with that?

    00:18:02.000 –> 00:18:03.000

    Well, because,

    00:18:04.000 –> 00:18:06.000

    people are under the perception that it’s the

    00:18:06.000 –> 00:18:07.000

    same product.

    00:18:08.000 –> 00:18:09.000

    Yeah. It’s not. At the end of the

    00:18:09.000 –> 00:18:10.000

    day,

    00:18:11.000 –> 00:18:12.000

    The idea

    00:18:13.000 –> 00:18:15.000

    was to make a better quality product at

    00:18:15.000 –> 00:18:17.000

    a better price than the competition.

    00:18:18.000 –> 00:18:20.000

    The fact is is the competition can’t make

    00:18:20.000 –> 00:18:22.000

    a better product than the them. And the

    00:18:22.000 –> 00:18:24.000

    reason is is because Lu Lemma’s vertical

    00:18:25.000 –> 00:18:28.000

    doesn’t have to doesn’t have any wholesale. So

    00:18:28.000 –> 00:18:30.000

    it can make because it it only sells

    00:18:30.000 –> 00:18:32.000

    to itself. It doesn’t have to have the

    00:18:32.000 –> 00:18:33.000

    same,

    00:18:36.000 –> 00:18:36.000

    markups.

    00:18:37.000 –> 00:18:38.000

    So what am I saying there?

    00:18:40.000 –> 00:18:43.000

    So what what ends up, because Lululemon can

    00:18:43.000 –> 00:18:44.000

    make a better quality product at a better

    00:18:44.000 –> 00:18:47.000

    price, it’s goods are made out of Wilson.

    00:18:47.000 –> 00:18:50.000

    Not polyester. So polyester stinks,

    00:18:50.000 –> 00:18:51.000

    and polyester

    00:18:51.000 –> 00:18:54.000

    doesn’t feel the same way that nylon does.

    00:18:54.000 –> 00:18:56.000

    It doesn’t it doesn’t combine with the lycra

    00:18:56.000 –> 00:18:57.000

    heart.

    00:18:57.000 –> 00:18:58.000

    Or the,

    00:18:59.000 –> 00:19:00.000

    or the technical

    00:19:01.000 –> 00:19:04.000

    properties that we can put inside fibers can

    00:19:04.000 –> 00:19:06.000

    go inside nylon so much better than polyester.

    00:19:07.000 –> 00:19:09.000

    So the, you know, the anti stain anti

    00:19:09.000 –> 00:19:10.000

    wicking,

    00:19:11.000 –> 00:19:12.000

    the breathability,

    00:19:13.000 –> 00:19:15.000

    it’s just an entirely different product.

    00:19:15.000 –> 00:19:16.000

    But

    00:19:16.000 –> 00:19:18.000

    you can’t really flu lemon is was set

    00:19:18.000 –> 00:19:21.000

    up never to kinda like be a raw

    00:19:21.000 –> 00:19:24.000

    raw about itself. You know, so it doesn’t

    00:19:24.000 –> 00:19:25.000

    have to be We put all our money

    00:19:25.000 –> 00:19:27.000

    into training and development of people and the

    00:19:27.000 –> 00:19:30.000

    quality of the product, and we let people

    00:19:30.000 –> 00:19:32.000

    talk for the for it for the product.

    00:19:32.000 –> 00:19:34.000

    While you’re talking about that, I know personal

    00:19:34.000 –> 00:19:36.000

    development was a big deal for you personally,

    00:19:36.000 –> 00:19:37.000

    but also was a really big deal for

    00:19:37.000 –> 00:19:39.000

    your employees. So talk about that and what

    00:19:39.000 –> 00:19:41.000

    role that played in the company.

    00:19:42.000 –> 00:19:45.000

    Well, I was selfish and that I when

    00:19:45.000 –> 00:19:47.000

    I started Lou Lem and I just decided

    00:19:47.000 –> 00:19:48.000

    I never wanted to be with anybody, I

    00:19:48.000 –> 00:19:51.000

    didn’t who wasn’t phenomenal Wilson Brett, and I

    00:19:51.000 –> 00:19:52.000

    wanted to go to work with every day.

    00:19:52.000 –> 00:19:54.000

    That’s where I spent all my time.

    00:19:54.000 –> 00:19:55.000

    So

    00:19:55.000 –> 00:19:57.000

    so from that point of view, I just

    00:19:57.000 –> 00:19:58.000

    want people to know that it was a

    00:19:58.000 –> 00:19:59.000

    selfish thing,

    00:20:00.000 –> 00:20:00.000

    but And,

    00:20:01.000 –> 00:20:03.000

    but I also knew that

    00:20:04.000 –> 00:20:06.000

    that suddenly you had all these women that

    00:20:06.000 –> 00:20:08.000

    were out of the universe see. And no

    00:20:08.000 –> 00:20:10.000

    and I think I was the only person

    00:20:10.000 –> 00:20:13.000

    that could really see that they were gonna

    00:20:13.000 –> 00:20:15.000

    be around for at least eight years, nine

    00:20:15.000 –> 00:20:17.000

    years before they had before they had a

    00:20:17.000 –> 00:20:18.000

    family.

    00:20:18.000 –> 00:20:21.000

    So they were really worth investing in. And

    00:20:21.000 –> 00:20:24.000

    I gotta get no other company was investing

    00:20:24.000 –> 00:20:26.000

    in women at that time. It just it

    00:20:26.000 –> 00:20:28.000

    was just no return on it.

    00:20:28.000 –> 00:20:29.000

    So

    00:20:29.000 –> 00:20:32.000

    so to be so I think the woman

    00:20:32.000 –> 00:20:34.000

    that came to Lou, Gilliland, like, they were

    00:20:34.000 –> 00:20:37.000

    ready for it. They wanted something. And because,

    00:20:39.000 –> 00:20:42.000

    personal development at that time was very unmasked

    00:20:42.000 –> 00:20:44.000

    masculine, but very feminine. I think Chip is

    00:20:44.000 –> 00:20:46.000

    the other thing that made Lou lemon work,

    00:20:46.000 –> 00:20:49.000

    and that woman were really willing to take

    00:20:49.000 –> 00:20:50.000

    on, like,

    00:20:51.000 –> 00:20:53.000

    who am I and how am I how

    00:20:53.000 –> 00:20:54.000

    am I the most effective?

    00:20:54.000 –> 00:20:56.000

    How do I communicate?

    00:20:57.000 –> 00:20:58.000

    When, you know, what is responsibility?

    00:20:59.000 –> 00:21:00.000

    What is integrity?

    00:21:00.000 –> 00:21:02.000

    You know, these things that I think men

    00:21:02.000 –> 00:21:04.000

    were masking, but women were really willing to

    00:21:04.000 –> 00:21:06.000

    face up to. So

    00:21:07.000 –> 00:21:09.000

    our whole program then was set up around

    00:21:09.000 –> 00:21:10.000

    those concepts,

    00:21:11.000 –> 00:21:11.000

    integrity

    00:21:12.000 –> 00:21:13.000

    responsibility,

    00:21:13.000 –> 00:21:15.000

    and, which everyone’s

    00:21:15.000 –> 00:21:18.000

    everyone says that. Right? But here’s Here’s the

    00:21:18.000 –> 00:21:19.000

    thing about integrity.

    00:21:21.000 –> 00:21:23.000

    And everyone says they have integrity,

    00:21:23.000 –> 00:21:25.000

    but inside a company, if everyone has a

    00:21:25.000 –> 00:21:28.000

    different definition of integrity, And in fact, there

    00:21:28.000 –> 00:21:29.000

    is no integrity.

    00:21:31.000 –> 00:21:33.000

    So the company has to have one definition

    00:21:33.000 –> 00:21:37.000

    of integrity, which then is then everyone knows

    00:21:37.000 –> 00:21:37.000

    what it is.

    00:21:38.000 –> 00:21:40.000

    So out of there are the four,

    00:21:40.000 –> 00:21:43.000

    platforms that we used, and I would suggest

    00:21:43.000 –> 00:21:45.000

    this any entrepreneur, it doesn’t have to be

    00:21:45.000 –> 00:21:47.000

    the ones that I set out.

    00:21:47.000 –> 00:21:49.000

    When we so ones we use were seven

    00:21:49.000 –> 00:21:51.000

    habits of highly effective people,

    00:21:51.000 –> 00:21:53.000

    the book Good to Great, which I think

    00:21:53.000 –> 00:21:55.000

    is is Chip book ever.

    00:21:56.000 –> 00:21:58.000

    The psychology of achievement by Brian Tracy,

    00:21:59.000 –> 00:22:00.000

    And inside of that is an hour of

    00:22:00.000 –> 00:22:02.000

    the psychology of why people do and do

    00:22:02.000 –> 00:22:04.000

    not goal set.

    00:22:04.000 –> 00:22:07.000

    And then the landmark form course, which really

    00:22:07.000 –> 00:22:07.000

    sets

    00:22:08.000 –> 00:22:09.000

    What is responsibility?

    00:22:09.000 –> 00:22:12.000

    What is integrity? And how do people? What’s

    00:22:12.000 –> 00:22:15.000

    the psychology about? How and why people communicate?

    00:22:15.000 –> 00:22:16.000

    So you did that. So you had them

    00:22:16.000 –> 00:22:18.000

    read those, those four books or go through

    00:22:18.000 –> 00:22:20.000

    those programs. And then what was what was

    00:22:20.000 –> 00:22:23.000

    the the accountability to that? So, yeah, yeah,

    00:22:23.000 –> 00:22:25.000

    I read it, or is it Now now

    00:22:25.000 –> 00:22:26.000

    there’s a, you know, an hour meeting to

    00:22:26.000 –> 00:22:28.000

    talk about the book. What was that like?

    00:22:29.000 –> 00:22:29.000

    Yeah.

    00:22:30.000 –> 00:22:30.000

    So

    00:22:30.000 –> 00:22:32.000

    one, two things. One, we set up a

    00:22:32.000 –> 00:22:33.000

    linguistic abstractions.

    00:22:33.000 –> 00:22:36.000

    We had about thirty terms and definitions that

    00:22:36.000 –> 00:22:38.000

    that came out of these books that we

    00:22:38.000 –> 00:22:40.000

    use as our platform for communication.

    00:22:42.000 –> 00:22:43.000

    The other thing we did is that

    00:22:44.000 –> 00:22:47.000

    And Chip is this is actually the fascinating

    00:22:47.000 –> 00:22:47.000

    part.

    00:22:48.000 –> 00:22:50.000

    So we were so big on goal setting.

    00:22:50.000 –> 00:22:53.000

    So In a goal then, a goal is

    00:22:53.000 –> 00:22:55.000

    only a differentiates from a vision because a

    00:22:55.000 –> 00:22:57.000

    goal has is quantifiable

    00:22:57.000 –> 00:22:58.000

    with a by windy.

    00:22:59.000 –> 00:23:00.000

    So

    00:23:00.000 –> 00:23:03.000

    I’m gonna take something pretty simple. So

    00:23:03.000 –> 00:23:05.000

    I’m sitting there. I’m two hundred and forty

    00:23:05.000 –> 00:23:07.000

    two pounds, and I go, okay.

    00:23:08.000 –> 00:23:11.000

    By next December thirty first two thousand and

    00:23:11.000 –> 00:23:11.000

    twenty,

    00:23:12.000 –> 00:23:15.000

    I am two hundred and thirty pounds. Okay.

    00:23:15.000 –> 00:23:16.000

    That’s a goal. Quantifiable

    00:23:16.000 –> 00:23:18.000

    with the buy win date. It could be

    00:23:18.000 –> 00:23:21.000

    things like I will take my family to

    00:23:21.000 –> 00:23:22.000

    Croatia

    00:23:22.000 –> 00:23:23.000

    for seven days

    00:23:23.000 –> 00:23:26.000

    sometime next, you know, in the year 02:20,

    00:23:26.000 –> 00:23:27.000

    something like that. Yep.

    00:23:27.000 –> 00:23:30.000

    We had them split between health, business, and,

    00:23:31.000 –> 00:23:32.000

    and personal. Now, interesting thing

    00:23:33.000 –> 00:23:33.000

    about

    00:23:35.000 –> 00:23:37.000

    that I’ve discovered about goal setting and it

    00:23:37.000 –> 00:23:40.000

    really came from the landmark about creating,

    00:23:41.000 –> 00:23:43.000

    our present from the future, not from the

    00:23:43.000 –> 00:23:44.000

    past.

    00:23:45.000 –> 00:23:47.000

    So I found that even I was setting

    00:23:47.000 –> 00:23:49.000

    my goals based on the past. So I’m

    00:23:49.000 –> 00:23:51.000

    two hundred and forty two pounds, and I

    00:23:51.000 –> 00:23:53.000

    wanna be two hundred and thirty based on

    00:23:53.000 –> 00:23:55.000

    being two hundred and forty two pounds.

    00:23:56.000 –> 00:23:57.000

    But if I was to wake up in

    00:23:57.000 –> 00:23:59.000

    the hospital with amnesia and I had no

    00:23:59.000 –> 00:24:02.000

    idea what how much I weighed or or

    00:24:02.000 –> 00:24:03.000

    anything,

    00:24:03.000 –> 00:24:06.000

    and I had no past history at all.

    00:24:06.000 –> 00:24:08.000

    And I went and researched what it six

    00:24:08.000 –> 00:24:11.000

    foot three, sixty four year old man,

    00:24:11.000 –> 00:24:13.000

    should weigh, you know, it would say two

    00:24:13.000 –> 00:24:14.000

    hundred and eight pounds.

    00:24:15.000 –> 00:24:17.000

    So you can see the difference in goal

    00:24:17.000 –> 00:24:20.000

    setting between setting goals from a unknown future

    00:24:20.000 –> 00:24:23.000

    as opposed to, a constrained past.

    00:24:23.000 –> 00:24:26.000

    And the difference would have been, what, twelve

    00:24:26.000 –> 00:24:26.000

    pounds.

    00:24:27.000 –> 00:24:29.000

    And that would have would have been a

    00:24:29.000 –> 00:24:31.000

    massive difference. But, and I only use that

    00:24:31.000 –> 00:24:33.000

    because it’s easy numbers to use.

    00:24:34.000 –> 00:24:36.000

    But when people think about, you know, their

    00:24:36.000 –> 00:24:38.000

    career, how much money they wanna make, or

    00:24:38.000 –> 00:24:40.000

    how, how much time they wanna put into

    00:24:40.000 –> 00:24:43.000

    loving their, their, their spouse, or How much

    00:24:43.000 –> 00:24:45.000

    time they wanna spend with their children, these

    00:24:45.000 –> 00:24:48.000

    those that twelve pounds is ten percent, which

    00:24:48.000 –> 00:24:49.000

    is what makes things work for, don’t work

    00:24:49.000 –> 00:24:51.000

    in line. Yeah. That’s the game changer. Isn’t

    00:24:51.000 –> 00:24:53.000

    it? So how did you drive that in

    00:24:53.000 –> 00:24:55.000

    your culture? I mean, what you personally, I

    00:24:55.000 –> 00:24:57.000

    know, obviously, as the the founder, CEO, the

    00:24:57.000 –> 00:25:00.000

    leader, the everything of that company early on,

    00:25:00.000 –> 00:25:02.000

    How did you personally drive culture?

    00:25:03.000 –> 00:25:04.000

    Well,

    00:25:05.000 –> 00:25:08.000

    I’ve I actually once I set it the

    00:25:08.000 –> 00:25:10.000

    template up, as I said, about so many

    00:25:10.000 –> 00:25:12.000

    things at Lululemon, I think I

    00:25:12.000 –> 00:25:14.000

    I set a template up, and then we

    00:25:14.000 –> 00:25:17.000

    just had these amazing people that just took

    00:25:17.000 –> 00:25:18.000

    it and ran

    00:25:19.000 –> 00:25:21.000

    I’m kind of an idea guy. I’m not

    00:25:21.000 –> 00:25:23.000

    a structural Wilson, and,

    00:25:24.000 –> 00:25:24.000

    but

    00:25:25.000 –> 00:25:26.000

    I think that

    00:25:26.000 –> 00:25:29.000

    There was something in these goals that had

    00:25:29.000 –> 00:25:31.000

    people’s lives really worked for them. And, of

    00:25:31.000 –> 00:25:32.000

    course,

    00:25:32.000 –> 00:25:34.000

    Lou lemon, not only because of the product

    00:25:34.000 –> 00:25:36.000

    and the business model, but because of the

    00:25:36.000 –> 00:25:38.000

    type of people we have ended up making

    00:25:38.000 –> 00:25:40.000

    so much money. It was almost a self,

    00:25:41.000 –> 00:25:43.000

    what do they call that? A self,

    00:25:43.000 –> 00:25:46.000

    prophecy. Prophecy. Yeah. Yeah. You know, it’s gonna

    00:25:46.000 –> 00:25:47.000

    happen.

    00:25:47.000 –> 00:25:50.000

    But we had a template for goal setting,

    00:25:51.000 –> 00:25:53.000

    in eighteen goals. So we set goals for

    00:25:53.000 –> 00:25:55.000

    First off, you said a vision for your

    00:25:55.000 –> 00:25:58.000

    life, like ten years out. So mine would

    00:25:58.000 –> 00:26:00.000

    have been, you know, mine was like twenty

    00:26:00.000 –> 00:26:01.000

    or thirty years out. It was I’m gonna

    00:26:01.000 –> 00:26:04.000

    be sitting around a table at Thanksgiving with

    00:26:04.000 –> 00:26:06.000

    my children, grandchildren, and I’m gonna they’re all

    00:26:06.000 –> 00:26:08.000

    gonna be laughing at me because I’m old

    00:26:08.000 –> 00:26:10.000

    and crazy. You know? I mean, if that

    00:26:10.000 –> 00:26:12.000

    happens that, you know, at at

    00:26:12.000 –> 00:26:14.000

    eighty five or something, then I’m gonna be

    00:26:14.000 –> 00:26:16.000

    a happy man. Right? Yes. So when I

    00:26:16.000 –> 00:26:18.000

    start working my goals back from there, so

    00:26:18.000 –> 00:26:19.000

    What are the ten year goals I have

    00:26:19.000 –> 00:26:21.000

    to have? What are that five year goals

    00:26:21.000 –> 00:26:23.000

    and what are the one year goals? And

    00:26:23.000 –> 00:26:24.000

    when you start at the top of the

    00:26:24.000 –> 00:26:26.000

    vision, you work back that it makes it

    00:26:26.000 –> 00:26:28.000

    pretty easy to do one year goals. Seeing

    00:26:28.000 –> 00:26:30.000

    where you have to get in the five

    00:26:30.000 –> 00:26:32.000

    and ten. Yep. Yeah. I don’t disagree with

    00:26:32.000 –> 00:26:33.000

    that. And I think, and and I’ll just

    00:26:33.000 –> 00:26:35.000

    give you my concept if if and give

    00:26:35.000 –> 00:26:37.000

    me your feedback on Chip, but one of

    00:26:37.000 –> 00:26:38.000

    them is I call it Focus ninety. So

    00:26:38.000 –> 00:26:40.000

    when I walk in my office door every

    00:26:40.000 –> 00:26:43.000

    day, I Brett my briefcase down, I get

    00:26:43.000 –> 00:26:45.000

    my water, I know the things I gotta

    00:26:45.000 –> 00:26:47.000

    do. I got four things I gotta do

    00:26:47.000 –> 00:26:49.000

    the first ninety minutes of every day. And

    00:26:49.000 –> 00:26:51.000

    if I can win that moment, I’ll win

    00:26:51.000 –> 00:26:52.000

    the rest of the day. Right? And then

    00:26:52.000 –> 00:26:54.000

    But my ten year goal, my five year

    00:26:54.000 –> 00:26:57.000

    goal, my one year goal, and my ninety

    00:26:57.000 –> 00:26:58.000

    day goals are all written on that same

    00:26:58.000 –> 00:27:00.000

    piece of paper, and I read it every

    00:27:00.000 –> 00:27:00.000

    morning.

    00:27:01.000 –> 00:27:03.000

    Good for you. Well, that’s probably why you

    00:27:03.000 –> 00:27:04.000

    are what you are.

    00:27:04.000 –> 00:27:06.000

    Yeah. But your I mean, your thoughts on

    00:27:06.000 –> 00:27:07.000

    that. Right? I mean, that’s probably your habits

    00:27:07.000 –> 00:27:09.000

    and your rituals when you were early in

    00:27:09.000 –> 00:27:11.000

    your career, those were the things you were

    00:27:11.000 –> 00:27:12.000

    doing. Right? So if you can if you

    00:27:12.000 –> 00:27:13.000

    can give us a a thought of a

    00:27:13.000 –> 00:27:14.000

    goal, I know you said at one point

    00:27:14.000 –> 00:27:17.000

    you wanted to open five lululemons, but What’s

    00:27:17.000 –> 00:27:18.000

    an example? Because you don’t probably say I

    00:27:18.000 –> 00:27:20.000

    wanna sell one million pair of pants or

    00:27:20.000 –> 00:27:23.000

    I wanna make ten million dollars. I mean,

    00:27:23.000 –> 00:27:25.000

    what were those goals at that time?

    00:27:26.000 –> 00:27:26.000

    Well,

    00:27:27.000 –> 00:27:29.000

    before I say Lou Lumen, there’s this one

    00:27:29.000 –> 00:27:31.000

    I was a competitive summer when I was

    00:27:31.000 –> 00:27:33.000

    young. So I think So they had age

    00:27:33.000 –> 00:27:36.000

    groups ten and under eleven and 12:13, fourteen.

    00:27:36.000 –> 00:27:36.000

    So

    00:27:37.000 –> 00:27:39.000

    you knew that by the age of fourteen,

    00:27:39.000 –> 00:27:41.000

    that was the Canadian record. So speak or

    00:27:41.000 –> 00:27:44.000

    the American record, whatever you wanna call it.

    00:27:44.000 –> 00:27:44.000

    And

    00:27:44.000 –> 00:27:46.000

    and when you turn fifteen,

    00:27:46.000 –> 00:27:48.000

    you had to break break the record by

    00:27:48.000 –> 00:27:50.000

    that day or you did So it was

    00:27:50.000 –> 00:27:53.000

    automatic goal setting. I, you know, I will

    00:27:54.000 –> 00:27:56.000

    swim the hundred backstroke in x time

    00:27:57.000 –> 00:27:59.000

    by the age of my fifteenth birthday. So

    00:27:59.000 –> 00:28:00.000

    that type of thing.

    00:28:00.000 –> 00:28:01.000

    So

    00:28:01.000 –> 00:28:04.000

    for us, for me, I remember my wife

    00:28:04.000 –> 00:28:05.000

    and I originally

    00:28:05.000 –> 00:28:07.000

    setting out our goals. We had no money.

    00:28:07.000 –> 00:28:09.000

    We were in debt up to our eyeballs.

    00:28:10.000 –> 00:28:12.000

    And, but, you know, we were the template

    00:28:12.000 –> 00:28:14.000

    for the everyone else in the in the

    00:28:14.000 –> 00:28:16.000

    company My wife was the first designer, and

    00:28:17.000 –> 00:28:18.000

    so we were in it together. And,

    00:28:19.000 –> 00:28:22.000

    so we decided we were going to have

    00:28:22.000 –> 00:28:24.000

    in ten years, we were gonna have thirty

    00:28:24.000 –> 00:28:25.000

    million dollars in the bank. We were gonna

    00:28:25.000 –> 00:28:26.000

    have,

    00:28:26.000 –> 00:28:28.000

    a ten million dollar house on the ocean,

    00:28:29.000 –> 00:28:30.000

    and we were gonna have

    00:28:31.000 –> 00:28:33.000

    And then what was it beyond that? Those

    00:28:33.000 –> 00:28:36.000

    are the material ones, which are really easy

    00:28:36.000 –> 00:28:38.000

    for me to remember because it happened.

    00:28:39.000 –> 00:28:41.000

    Now what’s interesting about that is because we

    00:28:41.000 –> 00:28:43.000

    had that set in,

    00:28:43.000 –> 00:28:45.000

    at a certain point when Lou Lemney came

    00:28:45.000 –> 00:28:46.000

    incredibly

    00:28:50.000 –> 00:28:52.000

    strong, and we were our cash flow was

    00:28:52.000 –> 00:28:52.000

    unbelievable.

    00:28:54.000 –> 00:28:55.000

    We

    00:28:55.000 –> 00:28:57.000

    We did. We decided that we were gonna

    00:28:57.000 –> 00:29:00.000

    prioritize family, and we were gonna prioritize the

    00:29:00.000 –> 00:29:01.000

    goals that we’d set.

    00:29:01.000 –> 00:29:04.000

    So then we just that decision then had

    00:29:04.000 –> 00:29:05.000

    to sell to private equity.

    00:29:06.000 –> 00:29:08.000

    We didn’t have to sell to private equity.

    00:29:08.000 –> 00:29:10.000

    We didn’t have to end up going public.

    00:29:10.000 –> 00:29:12.000

    But we, as a family, have these Gilliland

    00:29:12.000 –> 00:29:15.000

    that those goals are then driving our decision.

    00:29:15.000 –> 00:29:16.000

    Yep.

    00:29:16.000 –> 00:29:19.000

    Makes total sense. Right? The the personal vision,

    00:29:19.000 –> 00:29:21.000

    the personal goals are driven by the vehicle

    00:29:21.000 –> 00:29:23.000

    that you happen to be sitting in. Right?

    00:29:23.000 –> 00:29:25.000

    And that’s, for you, that was Lewis Lemmon.

    00:29:25.000 –> 00:29:27.000

    So what changed for you when you were

    00:29:27.000 –> 00:29:29.000

    in debt up to your eyeballs, as you

    00:29:29.000 –> 00:29:32.000

    said, and now became massively successful financially.

    00:29:33.000 –> 00:29:34.000

    What changed?

    00:29:36.000 –> 00:29:37.000

    I don’t

    00:29:37.000 –> 00:29:40.000

    well, I don’t think anything changed out. Yeah.

    00:29:40.000 –> 00:29:42.000

    By selling, of course, I lost control of

    00:29:42.000 –> 00:29:45.000

    Lou Gilliland that is That’s another story.

    00:29:46.000 –> 00:29:48.000

    Because I started to lululemon quite late in

    00:29:48.000 –> 00:29:51.000

    life, I mean, sometimes I get labeled colonel

    00:29:51.000 –> 00:29:53.000

    Sanders about starting businesses late.

    00:29:54.000 –> 00:29:55.000

    You know, that was, I guess, that was

    00:29:55.000 –> 00:29:57.000

    about forty two when I started, but Lou

    00:29:57.000 –> 00:29:59.000

    Lemon really didn’t, you know, come to any

    00:29:59.000 –> 00:30:01.000

    success till I was fifty.

    00:30:02.000 –> 00:30:04.000

    And, you know, those eight years were, like,

    00:30:04.000 –> 00:30:06.000

    I said, a struggle to get there.

    00:30:07.000 –> 00:30:08.000

    But it was,

    00:30:08.000 –> 00:30:11.000

    so once you’re fifty, it’s I don’t think

    00:30:11.000 –> 00:30:14.000

    anyone changes. You know, like, it’s the things

    00:30:14.000 –> 00:30:15.000

    that were all as important to me was,

    00:30:15.000 –> 00:30:18.000

    you know, course, Gilliland because without health, you

    00:30:18.000 –> 00:30:20.000

    know, that your ability to enjoy your family

    00:30:20.000 –> 00:30:22.000

    is is very small.

    00:30:23.000 –> 00:30:26.000

    And, you know, I think it’s it comes

    00:30:26.000 –> 00:30:29.000

    down to Matt’s law’s hierarchy of needs. And,

    00:30:29.000 –> 00:30:31.000

    you know, first off, you gotta take care

    00:30:31.000 –> 00:30:34.000

    of survival and, and reproduction. And once that’s

    00:30:34.000 –> 00:30:37.000

    occurred, then you start moving into

    00:30:37.000 –> 00:30:38.000

    longevity

    00:30:38.000 –> 00:30:41.000

    and relay, you know, like, healthy relationships.

    00:30:41.000 –> 00:30:43.000

    And I think that’s where my my priorities

    00:30:43.000 –> 00:30:44.000

    always.

    00:30:44.000 –> 00:30:45.000

    Well, I think it’s it’s neat to hear

    00:30:45.000 –> 00:30:47.000

    you say that too because people, you know,

    00:30:47.000 –> 00:30:48.000

    I’m in the money business. That’s what we

    00:30:48.000 –> 00:30:51.000

    do every day. And and so people think

    00:30:51.000 –> 00:30:53.000

    once they reach these certain levels,

    00:30:53.000 –> 00:30:55.000

    right, whether it’s ten million or a hundred

    00:30:55.000 –> 00:30:58.000

    million or a billion or ten Wilson, that

    00:30:58.000 –> 00:31:00.000

    that’s gonna be the trigger point for something

    00:31:00.000 –> 00:31:01.000

    in their life. And and all the successful

    00:31:01.000 –> 00:31:03.000

    people I get to talk to with the

    00:31:03.000 –> 00:31:03.000

    people like yourself,

    00:31:04.000 –> 00:31:06.000

    wasn’t this moment if I have x in

    00:31:06.000 –> 00:31:08.000

    the bank, and now my life is completely

    00:31:08.000 –> 00:31:11.000

    different. Right? Yeah. No. I mean, what money

    00:31:11.000 –> 00:31:13.000

    does allow someone to buy its time.

    00:31:14.000 –> 00:31:16.000

    And, some sixty four.

    00:31:17.000 –> 00:31:17.000

    I, I mean,

    00:31:18.000 –> 00:31:20.000

    you can get where where, like, I have

    00:31:20.000 –> 00:31:22.000

    a driver. You know, and I have a

    00:31:22.000 –> 00:31:24.000

    driver and people go, oh my god. That’s

    00:31:24.000 –> 00:31:26.000

    so ostentatious, but it’s only different than having

    00:31:26.000 –> 00:31:29.000

    an executive assistant or having a gardener at

    00:31:29.000 –> 00:31:31.000

    your house. You know, if they if I

    00:31:31.000 –> 00:31:33.000

    can pay that person twenty five dollars an

    00:31:33.000 –> 00:31:35.000

    hour, and I can do three hundred dollars

    00:31:35.000 –> 00:31:37.000

    worth of work at the time he drives

    00:31:37.000 –> 00:31:39.000

    me to my workout and back, then I

    00:31:39.000 –> 00:31:42.000

    make money on that. So it it I,

    00:31:42.000 –> 00:31:45.000

    and my whole idea behind driving, saving time

    00:31:45.000 –> 00:31:46.000

    is so I can be with my children

    00:31:46.000 –> 00:31:49.000

    and family because my highest priority. So what’s

    00:31:49.000 –> 00:31:51.000

    that dude or, or or female? What were

    00:31:51.000 –> 00:31:53.000

    they doing right now? As we we’re speaking

    00:31:53.000 –> 00:31:55.000

    here today, where’s the driver? Setting outside waiting

    00:31:55.000 –> 00:31:56.000

    or are they at home waiting for the

    00:31:56.000 –> 00:31:57.000

    end of the day?

    00:31:58.000 –> 00:32:00.000

    No. Because often I’ll walk home or things

    00:32:00.000 –> 00:32:02.000

    like that. So I, you know, especially in

    00:32:02.000 –> 00:32:04.000

    the summertime. So, no, they’ll be, they take

    00:32:04.000 –> 00:32:06.000

    care of. We have a couple of houses

    00:32:06.000 –> 00:32:08.000

    and I’ll be taking care of some, renovations

    00:32:08.000 –> 00:32:10.000

    that we have going on. Nice. You know,

    00:32:10.000 –> 00:32:12.000

    if the guy card needs filled with gas,

    00:32:12.000 –> 00:32:14.000

    I’ll do that, or I need to, you

    00:32:14.000 –> 00:32:16.000

    know, all those All those things that you

    00:32:16.000 –> 00:32:18.000

    you always wished you had someone to do,

    00:32:18.000 –> 00:32:20.000

    but it doesn’t do them. I got that.

    00:32:20.000 –> 00:32:22.000

    You got it. I’m I’m giving you a

    00:32:22.000 –> 00:32:25.000

    fist pump right there. That that’s awesome. So

    00:32:25.000 –> 00:32:26.000

    what are your habits when you were on

    00:32:26.000 –> 00:32:29.000

    the grind, versus today? I think we’ll talk

    00:32:29.000 –> 00:32:30.000

    about both of them if we can. But

    00:32:30.000 –> 00:32:32.000

    what were the habits and rituals that the

    00:32:32.000 –> 00:32:34.000

    no mis items that you had do during

    00:32:34.000 –> 00:32:34.000

    the grind.

    00:32:35.000 –> 00:32:38.000

    During the grind of, building a business. Building

    00:32:38.000 –> 00:32:39.000

    a business. I mean, it’s, you know, again,

    00:32:39.000 –> 00:32:41.000

    we talked earlier before we started recording, you

    00:32:41.000 –> 00:32:43.000

    know, you have five sons. I’ve got four

    00:32:43.000 –> 00:32:44.000

    sons, and I’m, you know, I’m I’m at

    00:32:44.000 –> 00:32:46.000

    work, and then I go straight to a

    00:32:46.000 –> 00:32:48.000

    a sporting event, and it’s coaching, and then

    00:32:48.000 –> 00:32:49.000

    it’s, you know, you go home and you

    00:32:49.000 –> 00:32:50.000

    go to bed and you get up and

    00:32:50.000 –> 00:32:51.000

    you do it all over again. Right? It’s

    00:32:51.000 –> 00:32:52.000

    vicious cycle.

    00:32:52.000 –> 00:32:54.000

    But what were those no mis items for

    00:32:54.000 –> 00:32:55.000

    you?

    00:32:55.000 –> 00:32:57.000

    Well, I it’s funny you say the grind

    00:32:57.000 –> 00:33:00.000

    because in Vancouver, we have three mountains inside

    00:33:00.000 –> 00:33:02.000

    city if you don’t know right right on

    00:33:02.000 –> 00:33:05.000

    the ocean. So it’s a phenomenal place, and

    00:33:05.000 –> 00:33:07.000

    and I do this thing called the Grouse

    00:33:07.000 –> 00:33:09.000

    Grind every morning of all. Four mornings a

    00:33:09.000 –> 00:33:12.000

    week. So it’s a one hour hike Brett

    00:33:12.000 –> 00:33:13.000

    up a mountain. So it it,

    00:33:14.000 –> 00:33:15.000

    so when you said that, I was a

    00:33:15.000 –> 00:33:16.000

    little bit confused.

    00:33:17.000 –> 00:33:20.000

    So in my most things I must do,

    00:33:20.000 –> 00:33:22.000

    first thing in the morning is I must

    00:33:22.000 –> 00:33:24.000

    get that endorphin rush.

    00:33:24.000 –> 00:33:27.000

    And so I will go to University of

    00:33:27.000 –> 00:33:29.000

    BC, which is maybe about ten minute drive

    00:33:29.000 –> 00:33:30.000

    away and run the stairs,

    00:33:31.000 –> 00:33:33.000

    which takes about maybe five minutes to get

    00:33:33.000 –> 00:33:35.000

    to the top stairs in the walk down.

    00:33:35.000 –> 00:33:37.000

    I’ll do that five times.

    00:33:37.000 –> 00:33:39.000

    I’ll do the bus grind, which then takes

    00:33:39.000 –> 00:33:40.000

    an hour to do. It’s just to cross

    00:33:40.000 –> 00:33:41.000

    the town.

    00:33:41.000 –> 00:33:44.000

    And, and then maybe, you know, so that’s

    00:33:44.000 –> 00:33:45.000

    critical for me.

    00:33:46.000 –> 00:33:47.000

    And then,

    00:33:48.000 –> 00:33:50.000

    And then what do I do coming into

    00:33:50.000 –> 00:33:51.000

    work?

    00:33:52.000 –> 00:33:54.000

    Now as I’ll know, during the grind part

    00:33:54.000 –> 00:33:55.000

    of lululemon,

    00:33:55.000 –> 00:33:57.000

    what would have occurred?

    00:34:00.000 –> 00:34:03.000

    I I think it’s my one of the

    00:34:03.000 –> 00:34:05.000

    things I made sure once a week I

    00:34:05.000 –> 00:34:07.000

    would sit down for an hour just a

    00:34:07.000 –> 00:34:09.000

    pencil and a piece of paper and just

    00:34:09.000 –> 00:34:11.000

    think about where the where the future need

    00:34:11.000 –> 00:34:14.000

    to be. I think my expertise is be

    00:34:14.000 –> 00:34:16.000

    seeing the world five to seven years in

    00:34:16.000 –> 00:34:17.000

    the future,

    00:34:17.000 –> 00:34:19.000

    which is really, really difficult for a lot

    00:34:19.000 –> 00:34:21.000

    of people I work with. Yeah. Because I’m

    00:34:21.000 –> 00:34:24.000

    kinda like you know, I’m willing to give

    00:34:24.000 –> 00:34:26.000

    up a lot of what’s happening and good

    00:34:26.000 –> 00:34:27.000

    right now in order to build out where

    00:34:27.000 –> 00:34:29.000

    the world’s going.

    00:34:29.000 –> 00:34:29.000

    So

    00:34:30.000 –> 00:34:32.000

    That’s important. And then I think it’s just

    00:34:32.000 –> 00:34:34.000

    the regularly scheduled meetings,

    00:34:34.000 –> 00:34:37.000

    and then probably even leaving at 01:00

    00:34:37.000 –> 00:34:39.000

    in going for a walk or going for,

    00:34:39.000 –> 00:34:41.000

    like, a thirty minute run would have been

    00:34:41.000 –> 00:34:42.000

    critical at that time.

    00:34:42.000 –> 00:34:43.000

    And then,

    00:34:44.000 –> 00:34:46.000

    and then absolutely being home for dinner with

    00:34:46.000 –> 00:34:47.000

    my family was critical.

    00:34:49.000 –> 00:34:50.000

    I,

    00:34:50.000 –> 00:34:53.000

    again, part of selling the company to private

    00:34:53.000 –> 00:34:55.000

    equity was either I had to make the

    00:34:55.000 –> 00:34:57.000

    choice of I was gonna be traveling. I’m

    00:34:57.000 –> 00:34:59.000

    building a global business, so we were already

    00:34:59.000 –> 00:35:02.000

    in many countries already either

    00:35:02.000 –> 00:35:04.000

    I was gonna be on the road building

    00:35:04.000 –> 00:35:06.000

    a business or I was gonna be letting

    00:35:06.000 –> 00:35:09.000

    that business Brett me raise a great Gilliland

    00:35:10.000 –> 00:35:11.000

    great chose the family.

    00:35:11.000 –> 00:35:13.000

    When that’s a that’s a great choice. Great,

    00:35:13.000 –> 00:35:15.000

    Joseph. It’s it’s neat to see some at

    00:35:15.000 –> 00:35:17.000

    your level, and then that was still the

    00:35:17.000 –> 00:35:19.000

    number one priority. So congratulations on that. So

    00:35:19.000 –> 00:35:21.000

    what would you look back and tell

    00:35:21.000 –> 00:35:24.000

    the, Chip Wilson, the thirty year old Chip

    00:35:24.000 –> 00:35:25.000

    Wilson, or the forty year old Chip Wilson.

    00:35:25.000 –> 00:35:27.000

    What what advice would you give that guy?

    00:35:29.000 –> 00:35:32.000

    I would have given that guy the advice

    00:35:32.000 –> 00:35:33.000

    that I probably I didn’t need to sell

    00:35:33.000 –> 00:35:35.000

    to private equity, and I didn’t need to

    00:35:35.000 –> 00:35:36.000

    go public.

    00:35:36.000 –> 00:35:39.000

    That’s funny. I was listening to,

    00:35:39.000 –> 00:35:42.000

    to Bill Gates say exactly the same thing

    00:35:42.000 –> 00:35:43.000

    a couple months ago, and,

    00:35:44.000 –> 00:35:45.000

    his big regret

    00:35:46.000 –> 00:35:49.000

    it’s the ability to move quicker and faster.

    00:35:49.000 –> 00:35:50.000

    And I think,

    00:35:51.000 –> 00:35:51.000

    entrepreneurs

    00:35:52.000 –> 00:35:54.000

    can see the future and the,

    00:35:54.000 –> 00:35:56.000

    It’s very, very difficult for other people to

    00:35:56.000 –> 00:35:59.000

    see, especially inside a public company.

    00:35:59.000 –> 00:36:01.000

    I could have with the massive amount that

    00:36:01.000 –> 00:36:03.000

    Lebanon was making at the time I did

    00:36:03.000 –> 00:36:06.000

    private equity. I I probably could have just

    00:36:06.000 –> 00:36:08.000

    gone to my bank and said, give me

    00:36:08.000 –> 00:36:09.000

    forty million dollars out of encumbered.

    00:36:10.000 –> 00:36:12.000

    And then I able to buy my ten

    00:36:12.000 –> 00:36:14.000

    million dollar house and put thirty million in

    00:36:14.000 –> 00:36:14.000

    the bank.

    00:36:15.000 –> 00:36:17.000

    And, and then run the business that way.

    00:36:17.000 –> 00:36:19.000

    Yeah. But I didn’t. And, I got a

    00:36:19.000 –> 00:36:22.000

    I got a different outcome from it. So

    00:36:22.000 –> 00:36:25.000

    That would have been my my I would

    00:36:25.000 –> 00:36:25.000

    say

    00:36:26.000 –> 00:36:29.000

    I I went private equity and

    00:36:29.000 –> 00:36:31.000

    in order to get advisors

    00:36:32.000 –> 00:36:33.000

    because people had told me, well, I didn’t

    00:36:34.000 –> 00:36:36.000

    I haven’t run a billion dollar company before

    00:36:36.000 –> 00:36:37.000

    you. I don’t know what you’re doing. You

    00:36:37.000 –> 00:36:38.000

    need people around you.

    00:36:39.000 –> 00:36:41.000

    The advisors I got through private equity, I

    00:36:41.000 –> 00:36:43.000

    think were they were self interested.

    00:36:44.000 –> 00:36:45.000

    They and so I had

    00:36:46.000 –> 00:36:48.000

    of courses they should be. Right? I mean,

    00:36:48.000 –> 00:36:50.000

    I’m not I’m not naive in that, but,

    00:36:51.000 –> 00:36:53.000

    what I mean is how I would structured

    00:36:53.000 –> 00:36:56.000

    the deal going into private equity

    00:36:56.000 –> 00:36:56.000

    was,

    00:36:57.000 –> 00:37:00.000

    really handcuff me as when we went public.

    00:37:00.000 –> 00:37:02.000

    I lost control of the board. I so

    00:37:02.000 –> 00:37:04.000

    consequently, I lost control of the culture at

    00:37:04.000 –> 00:37:05.000

    the moment.

    00:37:06.000 –> 00:37:06.000

    And,

    00:37:07.000 –> 00:37:10.000

    Blue Lemmon went probably through five years of

    00:37:10.000 –> 00:37:11.000

    the greatest growth in athletic

    00:37:12.000 –> 00:37:16.000

    clothing between Tully two to thirteen and 02:18

    00:37:16.000 –> 00:37:18.000

    when it when it just went flat. If

    00:37:18.000 –> 00:37:20.000

    you look at the stock, it went nowhere

    00:37:20.000 –> 00:37:23.000

    because it kind of self imploded because it

    00:37:23.000 –> 00:37:25.000

    just had a it just had board of

    00:37:25.000 –> 00:37:28.000

    directors that you know, where your normal

    00:37:28.000 –> 00:37:30.000

    run of the mill trying to do good

    00:37:30.000 –> 00:37:33.000

    people, but, you know, who were running by

    00:37:33.000 –> 00:37:34.000

    fear as opposed to possibility.

    00:37:35.000 –> 00:37:36.000

    So talk to us about that. I asked

    00:37:36.000 –> 00:37:38.000

    this in every episode, fear.

    00:37:39.000 –> 00:37:40.000

    You mentioned it. So we’ll bring it up

    00:37:40.000 –> 00:37:41.000

    now, but how many of the fears you

    00:37:41.000 –> 00:37:43.000

    put in your mind? Over your career blew

    00:37:43.000 –> 00:37:45.000

    up to the magnitude you put them in

    00:37:45.000 –> 00:37:46.000

    your mind to be.

    00:37:50.000 –> 00:37:52.000

    Do I have them? Fears?

    00:37:53.000 –> 00:37:55.000

    So you probably put some in your mind

    00:37:55.000 –> 00:37:56.000

    early on. Right? Like, maybe this won’t make

    00:37:56.000 –> 00:37:59.000

    maybe I’ll go bankrupt. What whatever the, the

    00:37:59.000 –> 00:38:01.000

    fears were in your mind. How many of

    00:38:01.000 –> 00:38:02.000

    those actually blew up, though?

    00:38:05.000 –> 00:38:06.000

    Well,

    00:38:07.000 –> 00:38:08.000

    I don’t think

    00:38:09.000 –> 00:38:11.000

    I can’t say they actually did. I don’t

    00:38:11.000 –> 00:38:13.000

    think I had that many I don’t think

    00:38:13.000 –> 00:38:15.000

    I’ve had years like that. I think part

    00:38:15.000 –> 00:38:17.000

    of my what works for me in life

    00:38:17.000 –> 00:38:19.000

    is I’m incredibly trusting

    00:38:21.000 –> 00:38:23.000

    and I believe in people what they say

    00:38:23.000 –> 00:38:24.000

    to me.

    00:38:24.000 –> 00:38:25.000

    And I,

    00:38:27.000 –> 00:38:28.000

    and I’m incredibly

    00:38:28.000 –> 00:38:31.000

    positive about the future. So I think that

    00:38:31.000 –> 00:38:32.000

    you ask

    00:38:33.000 –> 00:38:34.000

    a lot of

    00:38:34.000 –> 00:38:36.000

    what what other people have as fears.

    00:38:37.000 –> 00:38:37.000

    Now

    00:38:38.000 –> 00:38:40.000

    where that works that works for me, because

    00:38:40.000 –> 00:38:43.000

    I get incredible people around me. We can

    00:38:43.000 –> 00:38:45.000

    build a great company, but then I also

    00:38:45.000 –> 00:38:46.000

    attract

    00:38:46.000 –> 00:38:49.000

    a certain number of people that are Let’s

    00:38:49.000 –> 00:38:51.000

    say unable to make money on their own,

    00:38:51.000 –> 00:38:52.000

    but they’re entrepreneurial

    00:38:52.000 –> 00:38:54.000

    knowing how to make money off of people

    00:38:54.000 –> 00:38:56.000

    who who have my personality.

    00:38:57.000 –> 00:38:58.000

    And,

    00:38:59.000 –> 00:39:00.000

    and I have to sit back and go,

    00:39:00.000 –> 00:39:02.000

    well, I was always that way. You know,

    00:39:02.000 –> 00:39:03.000

    I drove an old car and left a

    00:39:03.000 –> 00:39:06.000

    piece in it because you wanna take my

    00:39:06.000 –> 00:39:07.000

    car go for it. I just, you know,

    00:39:07.000 –> 00:39:10.000

    because details and small things in life are

    00:39:10.000 –> 00:39:10.000

    very, very

    00:39:11.000 –> 00:39:13.000

    they they just can’t take up my mind

    00:39:13.000 –> 00:39:15.000

    because I’ve got like, big, big ideas. So

    00:39:15.000 –> 00:39:18.000

    I need to, I need to free my

    00:39:18.000 –> 00:39:19.000

    mind to,

    00:39:20.000 –> 00:39:21.000

    to love and trust everybody

    00:39:22.000 –> 00:39:24.000

    to think of possibility and be out there

    00:39:24.000 –> 00:39:26.000

    in the future and not get consumed with

    00:39:26.000 –> 00:39:28.000

    fear and what ifs.

    00:39:28.000 –> 00:39:30.000

    I love that. So You don’t have to

    00:39:30.000 –> 00:39:31.000

    name drop unless you want to, which is

    00:39:31.000 –> 00:39:33.000

    totally fine. But, I mean, so when somebody

    00:39:33.000 –> 00:39:35.000

    gets to your level now, I mean, who

    00:39:35.000 –> 00:39:37.000

    are you surrounding yourself with to to keep

    00:39:37.000 –> 00:39:39.000

    yourself a student in the game and and,

    00:39:39.000 –> 00:39:41.000

    you know, grabbing lunch with. I mean, who

    00:39:41.000 –> 00:39:42.000

    what what is that buddy system like for

    00:39:42.000 –> 00:39:44.000

    you, today with your level?

    00:39:45.000 –> 00:39:47.000

    You know, I just think enough having been

    00:39:47.000 –> 00:39:49.000

    in Canada and being and on the west

    00:39:49.000 –> 00:39:52.000

    coast of Canada. I mean, there’s nobody here.

    00:39:52.000 –> 00:39:55.000

    Like, you know, there’s very I have

    00:39:55.000 –> 00:39:58.000

    you know, a ninety year old billionaire here

    00:39:58.000 –> 00:40:00.000

    in Vancouver, Joe Siegel, who,

    00:40:01.000 –> 00:40:02.000

    was in the apparel business and is a

    00:40:02.000 –> 00:40:04.000

    wonderful, wonderful man. And

    00:40:05.000 –> 00:40:06.000

    I think about,

    00:40:07.000 –> 00:40:09.000

    you know, five years ago, he said to

    00:40:09.000 –> 00:40:11.000

    me, you know, Chip, you know, like, you

    00:40:11.000 –> 00:40:13.000

    got two more big ones in you. You

    00:40:13.000 –> 00:40:13.000

    know,

    00:40:14.000 –> 00:40:16.000

    and so I went, well, that’s interesting.

    00:40:16.000 –> 00:40:18.000

    And, you know, he said to me, you

    00:40:18.000 –> 00:40:20.000

    know, at sixty, I kinda like, you know,

    00:40:20.000 –> 00:40:21.000

    I thought like I retired, but I started

    00:40:21.000 –> 00:40:23.000

    putting my money into real estate. I was

    00:40:23.000 –> 00:40:26.000

    making my seven percent return a year. Carrie,

    00:40:26.000 –> 00:40:28.000

    I’m ninety years old, and I’ve,

    00:40:28.000 –> 00:40:29.000

    you know,

    00:40:29.000 –> 00:40:31.000

    What have I done in thirty years up

    00:40:31.000 –> 00:40:33.000

    there? Nothing? You know, it wasn’t exciting. You

    00:40:33.000 –> 00:40:35.000

    said, you know, like, take fifty percent of

    00:40:35.000 –> 00:40:36.000

    all your own at risk at all.

    00:40:37.000 –> 00:40:39.000

    Wow. What’s it? What? I mean,

    00:40:39.000 –> 00:40:41.000

    what’s it gonna matter? Like, do things that

    00:40:41.000 –> 00:40:43.000

    are, you know, standing?

    00:40:43.000 –> 00:40:45.000

    And then he also applied that to philanthropy,

    00:40:46.000 –> 00:40:47.000

    like, rather than kinda free and pay and

    00:40:47.000 –> 00:40:49.000

    doing a little bit here and there, you

    00:40:49.000 –> 00:40:51.000

    know, like, what’s really gonna change the dial

    00:40:51.000 –> 00:40:53.000

    in the world, which I can do with

    00:40:53.000 –> 00:40:54.000

    the amount of money I have?

    00:40:55.000 –> 00:40:58.000

    That those are that’s probably one really key

    00:40:58.000 –> 00:40:59.000

    person.

    00:40:59.000 –> 00:41:01.000

    That’s awesome. I love that.

    00:41:01.000 –> 00:41:02.000

    So you said smartphone,

    00:41:03.000 –> 00:41:05.000

    it killed the balanced life. Now there’s only

    00:41:05.000 –> 00:41:06.000

    life choices.

    00:41:07.000 –> 00:41:10.000

    I love that. So true. Talk to us

    00:41:10.000 –> 00:41:11.000

    about that.

    00:41:12.000 –> 00:41:12.000

    Well,

    00:41:13.000 –> 00:41:15.000

    It would because I’m older I got the

    00:41:15.000 –> 00:41:17.000

    context of observing

    00:41:17.000 –> 00:41:20.000

    my employees and observing people. And of course,

    00:41:20.000 –> 00:41:21.000

    I have, you know, five boys so I

    00:41:21.000 –> 00:41:23.000

    get to observe to

    00:41:23.000 –> 00:41:26.000

    I could and even myself, and I could

    00:41:26.000 –> 00:41:26.000

    see where,

    00:41:28.000 –> 00:41:29.000

    with the digital world’s

    00:41:29.000 –> 00:41:32.000

    probably starting in ninety five or something like

    00:41:32.000 –> 00:41:33.000

    that. The amount of time

    00:41:34.000 –> 00:41:36.000

    that the amount of information that was coming

    00:41:36.000 –> 00:41:40.000

    to each individual person was becoming exponential. Gilliland

    00:41:40.000 –> 00:41:42.000

    I could also see that, you know, the

    00:41:42.000 –> 00:41:44.000

    algorithms that, you know, Google or Facebook, whoever

    00:41:44.000 –> 00:41:47.000

    has to keep them on, keep you on,

    00:41:47.000 –> 00:41:49.000

    their sightings and as much as possible was

    00:41:49.000 –> 00:41:51.000

    was eating up

    00:41:51.000 –> 00:41:52.000

    people’s,

    00:41:53.000 –> 00:41:55.000

    it was entertaining people in a way that

    00:41:55.000 –> 00:41:57.000

    gave them an dwarven rush.

    00:41:59.000 –> 00:42:01.000

    What I what I saw then is that

    00:42:01.000 –> 00:42:03.000

    life was passing people by.

    00:42:04.000 –> 00:42:06.000

    As often happens,

    00:42:07.000 –> 00:42:09.000

    without realizing that, oh, like, ten years has

    00:42:09.000 –> 00:42:11.000

    gone by. And I do I have I

    00:42:11.000 –> 00:42:13.000

    really appreciated my life? If I appreciated what

    00:42:14.000 –> 00:42:16.000

    done were up onto the people around me.

    00:42:17.000 –> 00:42:18.000

    So,

    00:42:19.000 –> 00:42:21.000

    and then at a certain point, it became

    00:42:21.000 –> 00:42:22.000

    so easy to have a smartphone that you

    00:42:22.000 –> 00:42:25.000

    didn’t need to be you know, when you’re,

    00:42:26.000 –> 00:42:28.000

    you know, when you’re at the office, you’re

    00:42:28.000 –> 00:42:29.000

    at the office or your family with your

    00:42:29.000 –> 00:42:31.000

    family, but now you could choose to be

    00:42:31.000 –> 00:42:32.000

    anywhere anytime.

    00:42:34.000 –> 00:42:36.000

    Basically, what I’m getting at is that we

    00:42:38.000 –> 00:42:38.000

    because

    00:42:39.000 –> 00:42:40.000

    life was moving

    00:42:40.000 –> 00:42:41.000

    exponentially,

    00:42:43.000 –> 00:42:46.000

    the number of times a person has to

    00:42:46.000 –> 00:42:46.000

    stop

    00:42:47.000 –> 00:42:50.000

    and be present to the world and be

    00:42:50.000 –> 00:42:52.000

    present to the people around them in what’s

    00:42:52.000 –> 00:42:53.000

    happening

    00:42:53.000 –> 00:42:56.000

    and to actually appreciate the life they have

    00:42:56.000 –> 00:42:57.000

    in that very exact moment.

    00:42:58.000 –> 00:43:00.000

    Has to happen not once every

    00:43:00.000 –> 00:43:01.000

    four months,

    00:43:01.000 –> 00:43:04.000

    but I actually expect today it needs to

    00:43:04.000 –> 00:43:06.000

    happen like four or five times a day.

    00:43:06.000 –> 00:43:08.000

    Well, because that phone

    00:43:08.000 –> 00:43:09.000

    can absorb

    00:43:09.000 –> 00:43:11.000

    everything and pretty soon

    00:43:12.000 –> 00:43:14.000

    as what happens to many people they lay

    00:43:14.000 –> 00:43:16.000

    on their death bed, and they go, what

    00:43:16.000 –> 00:43:18.000

    the hell happened to my life? Yeah. What

    00:43:18.000 –> 00:43:20.000

    happened in that moment? Did I why didn’t

    00:43:20.000 –> 00:43:23.000

    I appreciate it when I was there? And

    00:43:23.000 –> 00:43:25.000

    I think that that’s a life worth living.

    00:43:25.000 –> 00:43:27.000

    When we both have thirteen year olds, you

    00:43:27.000 –> 00:43:28.000

    know, and you think of their life at

    00:43:28.000 –> 00:43:31.000

    thirteen versus your and I’s life at thirteen,

    00:43:31.000 –> 00:43:34.000

    completely different. Right? It’s it’s it creates this

    00:43:34.000 –> 00:43:34.000

    addiction.

    00:43:35.000 –> 00:43:36.000

    Yeah. And

    00:43:37.000 –> 00:43:39.000

    and it also I’m I’m fascinated by how

    00:43:39.000 –> 00:43:41.000

    much the brain can actually absolutely

    00:43:41.000 –> 00:43:42.000

    absorb

    00:43:42.000 –> 00:43:44.000

    And, you know, we all told we were

    00:43:44.000 –> 00:43:46.000

    told to mirror you on our brain. We’re

    00:43:46.000 –> 00:43:47.000

    only using it to four or five percent

    00:43:47.000 –> 00:43:50.000

    of what’s possible. And Right. Now learning how

    00:43:50.000 –> 00:43:52.000

    much How much information can be stored in

    00:43:52.000 –> 00:43:54.000

    there? Lob in capacity.

    00:43:54.000 –> 00:43:55.000

    You’re smart.

    00:43:55.000 –> 00:43:57.000

    So if I stole your phone from you

    00:43:57.000 –> 00:43:59.000

    right now, besides email, and I say I’m

    00:43:59.000 –> 00:44:02.000

    a delete an app, any any any phone,

    00:44:02.000 –> 00:44:04.000

    anything on your phone that just Chip Wilson

    00:44:04.000 –> 00:44:06.000

    could not live without speaking to technology?

    00:44:07.000 –> 00:44:09.000

    I think it’s this new app called word

    00:44:09.000 –> 00:44:12.000

    power. It’s, kind of, it’s it’s a,

    00:44:14.000 –> 00:44:15.000

    it’s a crossword.

    00:44:16.000 –> 00:44:18.000

    And it’s, works on a it only gives

    00:44:18.000 –> 00:44:20.000

    you seven letters and it’s a crossword Gilliland

    00:44:20.000 –> 00:44:22.000

    you gotta fill it all out. And I

    00:44:22.000 –> 00:44:24.000

    find myself totally addicted to it.

    00:44:25.000 –> 00:44:27.000

    You gotta put your phone down. Right?

    00:44:28.000 –> 00:44:30.000

    Well, it’s been interesting because I actually when

    00:44:30.000 –> 00:44:32.000

    I was I was in Spain this last

    00:44:32.000 –> 00:44:34.000

    week and I And I, you know, it

    00:44:34.000 –> 00:44:36.000

    was a heat wave. Like, it was what

    00:44:36.000 –> 00:44:38.000

    was a hundred and twenty three degrees in

    00:44:38.000 –> 00:44:40.000

    them? Oh, man. Twenty five k a day.

    00:44:40.000 –> 00:44:43.000

    I run across this cold, fresh pond, and

    00:44:43.000 –> 00:44:44.000

    I and I

    00:44:45.000 –> 00:44:46.000

    dive in. And, of course, I’ve got my

    00:44:46.000 –> 00:44:48.000

    ear pods on, and I’ve got my phone

    00:44:48.000 –> 00:44:51.000

    here, and everything falls into the ended up

    00:44:51.000 –> 00:44:53.000

    fun and so I’ve been without a phone

    00:44:53.000 –> 00:44:55.000

    for three days now. So, uh-oh. Take your

    00:44:55.000 –> 00:44:57.000

    point very seriously. Yeah. Exactly.

    00:44:58.000 –> 00:45:00.000

    So what, favorite book you can recommend for

    00:45:00.000 –> 00:45:00.000

    our listeners?

    00:45:03.000 –> 00:45:05.000

    Besides your own?

    00:45:06.000 –> 00:45:06.000

    Legacy.

    00:45:07.000 –> 00:45:08.000

    Legacy.

    00:45:08.000 –> 00:45:11.000

    I concur, k e r r, and it’s

    00:45:11.000 –> 00:45:11.000

    about,

    00:45:12.000 –> 00:45:14.000

    the most winning sports team in history. It’s

    00:45:14.000 –> 00:45:16.000

    New Zealand All Blacks.

    00:45:16.000 –> 00:45:19.000

    Oh, yeah. I’ve heard about that book. And,

    00:45:19.000 –> 00:45:21.000

    and I read it. I’m the only god.

    00:45:21.000 –> 00:45:23.000

    This is a story about the culture of

    00:45:23.000 –> 00:45:24.000

    Lou Leanne.

    00:45:25.000 –> 00:45:27.000

    To top to bottom. There’s absolutely no difference.

    00:45:27.000 –> 00:45:28.000

    Everything

    00:45:29.000 –> 00:45:31.000

    that they quote in there about how they

    00:45:31.000 –> 00:45:34.000

    learned and and how they directed the people

    00:45:34.000 –> 00:45:36.000

    was all around good to Brett. The the

    00:45:36.000 –> 00:45:37.000

    landmark form,

    00:45:38.000 –> 00:45:41.000

    seven habits, because highly effective people Yeah. In

    00:45:41.000 –> 00:45:43.000

    goal setting. So it was like, Oh, I

    00:45:43.000 –> 00:45:45.000

    was it’s kinda neat to see that the

    00:45:45.000 –> 00:45:47.000

    number one winningest team in the world, you

    00:45:47.000 –> 00:45:49.000

    know, use the same platform.

    00:45:50.000 –> 00:45:52.000

    Yeah. That book’s a it’s gonna be around

    00:45:52.000 –> 00:45:54.000

    for generation after generation. Isn’t it the seven

    00:45:54.000 –> 00:45:56.000

    habits of highly affected people? Yeah. I mean,

    00:45:56.000 –> 00:45:58.000

    what’s what’s not to love?

    00:45:58.000 –> 00:46:01.000

    So, your favorite Chip, you’ve been around the

    00:46:01.000 –> 00:46:04.000

    world, obviously, probably multiple times. So, if you

    00:46:04.000 –> 00:46:06.000

    could go anywhere again today, where are you

    00:46:06.000 –> 00:46:06.000

    going?

    00:46:07.000 –> 00:46:10.000

    We’re going to the Antialis Mountains in Morocco,

    00:46:10.000 –> 00:46:13.000

    and we’re, hiking for seven or eight days.

    00:46:13.000 –> 00:46:14.000

    Called the calaver camping.

    00:46:15.000 –> 00:46:16.000

    You know, where we have, you know, lots

    00:46:16.000 –> 00:46:19.000

    of sherpas and cars, anything else, and they

    00:46:19.000 –> 00:46:21.000

    set the tents up and prepare them down.

    00:46:21.000 –> 00:46:25.000

    But the terrain there, and the, moving from

    00:46:25.000 –> 00:46:28.000

    desert to the upper mountains, foothills, to, you

    00:46:28.000 –> 00:46:29.000

    know, canyons was,

    00:46:30.000 –> 00:46:32.000

    I did it before, and that’s the only

    00:46:32.000 –> 00:46:33.000

    thing our family to do again. And so

    00:46:33.000 –> 00:46:35.000

    your all your kids are going everything on

    00:46:35.000 –> 00:46:37.000

    this trip. It’s it’s the Brett. I think

    00:46:37.000 –> 00:46:40.000

    hiking now could be the last way

    00:46:41.000 –> 00:46:43.000

    that parents can can

    00:46:43.000 –> 00:46:45.000

    have their kids like put their phones away

    00:46:45.000 –> 00:46:48.000

    because there’s no service and it’s amazing especially

    00:46:48.000 –> 00:46:50.000

    with boys, you know, after two hours of

    00:46:50.000 –> 00:46:53.000

    silence, they start talking. Right. Exactly.

    00:46:54.000 –> 00:46:56.000

    Start talking and start fighting. Right?

    00:46:56.000 –> 00:46:58.000

    So working our listeners find more of Chip

    00:46:58.000 –> 00:46:59.000

    Wilson.

    00:47:00.000 –> 00:47:03.000

    Well, I guess they can find, just going

    00:47:03.000 –> 00:47:05.000

    Chip chip Wilson dot com. I have there

    00:47:05.000 –> 00:47:07.000

    and you can kind of move every find

    00:47:07.000 –> 00:47:09.000

    everything from there. Yeah.

    00:47:09.000 –> 00:47:10.000

    Definitely,

    00:47:10.000 –> 00:47:12.000

    I think it’s, you know, probably reading my

    00:47:12.000 –> 00:47:14.000

    book and thanks for for plugging it a

    00:47:14.000 –> 00:47:16.000

    bit. Absolutely. It’s a great business book for

    00:47:16.000 –> 00:47:17.000

    entrepreneurs.

    00:47:18.000 –> 00:47:19.000

    And so you’re sitting in an office there.

    00:47:19.000 –> 00:47:22.000

    It looks like. What’s, what’s Chip Wilson’s day

    00:47:22.000 –> 00:47:23.000

    look like today?

    00:47:25.000 –> 00:47:26.000

    What did I let’s see. What did I

    00:47:26.000 –> 00:47:28.000

    do today? I got up. I took my

    00:47:28.000 –> 00:47:31.000

    boy to summer school. I came back without

    00:47:31.000 –> 00:47:32.000

    my phone.

    00:47:32.000 –> 00:47:34.000

    So I had to

    00:47:34.000 –> 00:47:36.000

    I I walked here. So it was an

    00:47:36.000 –> 00:47:38.000

    hour and a half to walk to work

    00:47:38.000 –> 00:47:39.000

    along the oceanfront

    00:47:39.000 –> 00:47:42.000

    of Vancouver, which is stunning.

    00:47:42.000 –> 00:47:44.000

    And I come to your gas town, which

    00:47:44.000 –> 00:47:45.000

    is our old part of Chip, the town

    00:47:45.000 –> 00:47:47.000

    where I am. And,

    00:47:47.000 –> 00:47:50.000

    and then I got Chip to Oh, I

    00:47:50.000 –> 00:47:52.000

    had a call with a guy that did

    00:47:52.000 –> 00:47:53.000

    an article on on me,

    00:47:54.000 –> 00:47:56.000

    from London a few months ago about the

    00:47:56.000 –> 00:47:57.000

    blue lemon AGM.

    00:47:57.000 –> 00:47:58.000

    And,

    00:47:58.000 –> 00:48:01.000

    And then I was and then I, of

    00:48:01.000 –> 00:48:02.000

    course, I haven’t been here for two weeks,

    00:48:02.000 –> 00:48:05.000

    so there’s all sorts of packages with apparel,

    00:48:06.000 –> 00:48:09.000

    samples and getting those to the right Gilliland,

    00:48:11.000 –> 00:48:13.000

    yeah, since someone wrote a book about, I’ll

    00:48:13.000 –> 00:48:14.000

    just show you.

    00:48:19.000 –> 00:48:21.000

    Actually, I don’t even know. It’s called B.

    00:48:22.000 –> 00:48:24.000

    B magazine. I haven’t even unwrapped it, but

    00:48:24.000 –> 00:48:26.000

    it’s, it was a good thing. It’s about

    00:48:26.000 –> 00:48:28.000

    a, a third party that does that and

    00:48:28.000 –> 00:48:31.000

    synopsis is on brands, and they and I

    00:48:31.000 –> 00:48:32.000

    think that’s one of the greatest things that

    00:48:32.000 –> 00:48:34.000

    we did at Lou lemon, as I put

    00:48:34.000 –> 00:48:35.000

    all the a lot of my sayings on

    00:48:35.000 –> 00:48:37.000

    the outside of Yeah. Bag.

    00:48:38.000 –> 00:48:38.000

    And,

    00:48:38.000 –> 00:48:40.000

    but, you know, Lou Lemon doesn’t shoot. They

    00:48:40.000 –> 00:48:42.000

    only put, like, two or three on now.

    00:48:42.000 –> 00:48:44.000

    They don’t put the fifty on I had

    00:48:44.000 –> 00:48:47.000

    before because It’s a lot cooler then. Yeah.

    00:48:47.000 –> 00:48:48.000

    We have a we’re living the world where

    00:48:48.000 –> 00:48:52.000

    you can’t actually say say truth anymore. You

    00:48:52.000 –> 00:48:54.000

    might hurt somebody’s feelings, Chip. Oh, I know.

    00:48:54.000 –> 00:48:57.000

    Terrible. Yeah. Terrible. And I’m good. You got

    00:48:57.000 –> 00:48:58.000

    them in the socks. You got them on

    00:48:58.000 –> 00:49:00.000

    the band of those t shirts. They were

    00:49:00.000 –> 00:49:00.000

    everywhere.

    00:49:01.000 –> 00:49:01.000

    Yeah.

    00:49:02.000 –> 00:49:04.000

    Well, Chip, it’s been awesome having you, man.

    00:49:04.000 –> 00:49:06.000

    And, it’s it’s crazy what you have done.

    00:49:06.000 –> 00:49:09.000

    You’ve literally changed the way people,

    00:49:09.000 –> 00:49:11.000

    dress. I mean, have you ever really thought

    00:49:11.000 –> 00:49:11.000

    about that?

    00:49:13.000 –> 00:49:16.000

    Yeah. I have, you know, and it’s of

    00:49:16.000 –> 00:49:19.000

    course, I Brett that way for so long.

    00:49:20.000 –> 00:49:21.000

    Like, even

    00:49:22.000 –> 00:49:24.000

    back in the day of going to to

    00:49:24.000 –> 00:49:26.000

    work in a suit and tie, I had

    00:49:26.000 –> 00:49:28.000

    my skateboard shoes on because I skateboarded to

    00:49:28.000 –> 00:49:29.000

    work and

    00:49:30.000 –> 00:49:32.000

    People now kinda thinking that, you know, wearing

    00:49:32.000 –> 00:49:34.000

    wedding shoes with a suit is kinda trendy

    00:49:34.000 –> 00:49:36.000

    and that, but, you know, that’s,

    00:49:36.000 –> 00:49:39.000

    it’s neat to see the world catch up

    00:49:39.000 –> 00:49:40.000

    to the way I thought life should be

    00:49:40.000 –> 00:49:43.000

    lived. Yeah. Well, that little black stretchy pants

    00:49:43.000 –> 00:49:46.000

    that you’ve made has changed the way people

    00:49:46.000 –> 00:49:48.000

    dress you know, the women Brett, and it’s

    00:49:48.000 –> 00:49:49.000

    amazing how you probably thought they were just

    00:49:49.000 –> 00:49:51.000

    giving yoga pants. And now they wear them

    00:49:51.000 –> 00:49:53.000

    dress they wear them dressy too. Right?

    00:49:54.000 –> 00:49:56.000

    Well, I knew that from the surfskate snowbird

    00:49:56.000 –> 00:49:58.000

    business that, you know, you make a product

    00:49:58.000 –> 00:50:00.000

    that can that’s technical and looks good on

    00:50:00.000 –> 00:50:02.000

    the street, you know, It was kind of

    00:50:02.000 –> 00:50:03.000

    Italian

    00:50:03.000 –> 00:50:06.000

    styling with West Coast function, I call it.

    00:50:06.000 –> 00:50:06.000

    Nice.

    00:50:07.000 –> 00:50:09.000

    Yeah. Well, very good. Well, Chip, thank you

    00:50:09.000 –> 00:50:11.000

    so much for being on the Circive success

    00:50:11.000 –> 00:50:13.000

    and, continued success to you, and we appreciate

    00:50:13.000 –> 00:50:15.000

    your time. K. Thank you very much, Brett.

    00:50:15.000 –> 00:50:17.000

    I have my brother is Brett, and my

    00:50:17.000 –> 00:50:19.000

    son is Brett, by the way. Well, perfect.

    00:50:19.000 –> 00:50:19.000

    Two tees.

    00:50:21.000 –> 00:50:21.000

    Yeah.

    00:50:22.000 –> 00:50:22.000

    I get

    51 min
  • Mastering Mental Performance with Kevin DeShazo

    Unlock the keys to success with Kevin DeShazo in this empowering episode of the Circuit of Success podcast. Join host Brett Gilliland as they delve into mental performance mastery, exploring pivotal topics like student-athletes transferring schools, decision-making grounded in knowledge, and the art of disciplined commitment. Discover the transformative impact of self-talk and the strategy of stacking small successes as Kevin shares insights into personal growth and development. “The power of self-talk is so important,” Kevin asserts, emphasizing its role as the language shaping our success. Kevin advocates for pushing beyond comfort zones to foster growth in this conversation. Gain valuable tips on learning from past leaders, making decisions without emotion, and preparing for adversity. Kevin’s wisdom extends to the significance of reading diverse perspectives, following engaging figures on social media, and immersing oneself in insightful books. This episode serves as a compelling reminder to reflect on your goals and dreams, taking actionable steps towards realizing them. By integrating practices like self-talk, stacking small successes, and embracing continuous learning, listeners can enhance their confidence and resilience, making tomorrow better than today. Tune in to this Circuit of Success podcast episode and embark on a journey of self-discovery, empowerment, and tangible strategies for achieving lasting success.

    Mastering Mental Performance

    00:00:12.000 –> 00:00:14.000

    Welcome to the Circuit of Success.

    00:00:14.000 –> 00:00:16.000

    I’m your host Brett Gilliland in today.

    00:00:16.000 –> 00:00:18.000

    I’ve got Kevin DeShazo with me, Kevin. How

    00:00:18.000 –> 00:00:19.000

    you doing?

    00:00:20.000 –> 00:00:23.000

    Fantastic. How are you? I am good. How’s,

    00:00:23.000 –> 00:00:24.000

    Oklahoma City treating you today?

    00:00:25.000 –> 00:00:26.000

    It’s great.

    00:00:26.000 –> 00:00:29.000

    Not too wintery of weather yet. It’s actually

    00:00:29.000 –> 00:00:31.000

    pretty nice. So it’s a it’s good Monday.

    00:00:31.000 –> 00:00:33.000

    Awesome. It’s a little chilly and rainy here,

    00:00:33.000 –> 00:00:35.000

    but it it could be a lot worse.

    00:00:35.000 –> 00:00:36.000

    So that’s our item. I’m just outside of

    00:00:36.000 –> 00:00:37.000

    Saint Louis.

    00:00:37.000 –> 00:00:40.000

    And, so you are in Oklahoma City.

    00:00:41.000 –> 00:00:43.000

    You are the father of three boys. We

    00:00:43.000 –> 00:00:45.000

    both have something in common. We both have

    00:00:45.000 –> 00:00:46.000

    an asher.

    00:00:46.000 –> 00:00:49.000

    And you are married and running some businesses.

    00:00:49.000 –> 00:00:51.000

    Certified mental performance,

    00:00:51.000 –> 00:00:54.000

    mastery coach and founded, field house, media.

    00:00:54.000 –> 00:00:56.000

    And, we’ll talk about some other stuff as

    00:00:56.000 –> 00:00:58.000

    well. So, before we get started though, Kevin,

    00:00:58.000 –> 00:01:00.000

    could you just give us a little lay

    00:01:00.000 –> 00:01:01.000

    of the land? What’s made you the man

    00:01:01.000 –> 00:01:02.000

    you are today and what’s some of the

    00:01:02.000 –> 00:01:04.000

    backstory for you?

    00:01:04.000 –> 00:01:06.000

    Oh, what is that’s a big question. What

    00:01:06.000 –> 00:01:08.000

    has made me the man I am seeing?

    00:01:08.000 –> 00:01:09.000

    Probably who has made me the man I

    00:01:09.000 –> 00:01:10.000

    am seeing?

    00:01:12.000 –> 00:01:14.000

    You know, I’ve I’ve been really fortunate to

    00:01:14.000 –> 00:01:16.000

    have great mentors, great people,

    00:01:16.000 –> 00:01:18.000

    in my life from a a young age.

    00:01:19.000 –> 00:01:21.000

    And I think the the two things I’ve

    00:01:21.000 –> 00:01:23.000

    learned probably the most from from all those

    00:01:23.000 –> 00:01:26.000

    mentors combined is one, the power of speaking

    00:01:26.000 –> 00:01:28.000

    belief in the people. These are always people

    00:01:28.000 –> 00:01:31.000

    who believed something in me. Saw something in

    00:01:31.000 –> 00:01:33.000

    me, called those things up in me,

    00:01:33.000 –> 00:01:36.000

    treated me as if I I’ve I’ve already

    00:01:36.000 –> 00:01:37.000

    was those things

    00:01:37.000 –> 00:01:40.000

    and two, just the, their, the way they

    00:01:40.000 –> 00:01:42.000

    modeled their life. Right? They were people who

    00:01:42.000 –> 00:01:45.000

    were accountable. They were disciplined. They were consistent.

    00:01:46.000 –> 00:01:48.000

    What’s it was important to me. They were

    00:01:48.000 –> 00:01:50.000

    they were all rooted in faith.

    00:01:50.000 –> 00:01:52.000

    So they were good husbands, good dads, good

    00:01:52.000 –> 00:01:54.000

    business people, whatever their job was.

    00:01:55.000 –> 00:01:57.000

    And so I’ve always had had good mentors.

    00:01:57.000 –> 00:01:58.000

    And then over the years, you know, I

    00:01:58.000 –> 00:02:00.000

    went into the corporate world right out of

    00:02:00.000 –> 00:02:02.000

    college. Well, that’s not true.

    00:02:02.000 –> 00:02:04.000

    Don’t have to go down this down down

    00:02:04.000 –> 00:02:06.000

    this revolt, but I was I was an

    00:02:06.000 –> 00:02:08.000

    embalmer’s assistant for six months immediately out of

    00:02:08.000 –> 00:02:09.000

    college. Wow.

    00:02:09.000 –> 00:02:12.000

    Then then went into the corporate world. Then

    00:02:12.000 –> 00:02:13.000

    started my own business,

    00:02:13.000 –> 00:02:15.000

    and businesses. And so lots of ups and

    00:02:15.000 –> 00:02:17.000

    downs of peaks and valleys and failures and

    00:02:17.000 –> 00:02:18.000

    successes,

    00:02:19.000 –> 00:02:21.000

    think all those things, all those experiences, the

    00:02:21.000 –> 00:02:23.000

    wins and losses, you know, they they each

    00:02:23.000 –> 00:02:25.000

    kinda mold you into. If you allow them

    00:02:25.000 –> 00:02:26.000

    to, if you use them the right way,

    00:02:26.000 –> 00:02:27.000

    they mold you into,

    00:02:27.000 –> 00:02:30.000

    who you’re supposed to be. Yeah. And you

    00:02:30.000 –> 00:02:31.000

    grew up in Oklahoma?

    00:02:32.000 –> 00:02:35.000

    Mostly, I was in Missouri, until sixth grade.

    00:02:35.000 –> 00:02:37.000

    And so I moved to Tulsa, Oklahoma,

    00:02:37.000 –> 00:02:40.000

    right after I finished sixth grade, and dinner,

    00:02:40.000 –> 00:02:43.000

    Oklahoma since then. Nice. And doing some work

    00:02:43.000 –> 00:02:46.000

    with Oklahoma, the university. Right? That’s right. Yeah.

    00:02:46.000 –> 00:02:48.000

    We we do a lot with their athletic

    00:02:48.000 –> 00:02:50.000

    department, both from their administration, you know, jokes

    00:02:50.000 –> 00:02:52.000

    to Leon, their athletic director, their leadership team,

    00:02:52.000 –> 00:02:53.000

    their department,

    00:02:54.000 –> 00:02:55.000

    but also work with a lot of their

    00:02:55.000 –> 00:02:56.000

    sports teams,

    00:02:56.000 –> 00:02:58.000

    worked deeply with football team, travel with the

    00:02:58.000 –> 00:03:00.000

    football team. So it’s a it’s it’s a

    00:03:00.000 –> 00:03:03.000

    fun a fun client to have. Yeah. So

    00:03:03.000 –> 00:03:04.000

    speaking of football, so how did,

    00:03:05.000 –> 00:03:07.000

    how did you think it went last night?

    00:03:07.000 –> 00:03:08.000

    They picked the top four teams.

    00:03:09.000 –> 00:03:12.000

    Well, Florida State’s also a client. Yeah. Oh.

    00:03:12.000 –> 00:03:14.000

    So so so didn’t didn’t love them being

    00:03:14.000 –> 00:03:15.000

    left out.

    00:03:16.000 –> 00:03:18.000

    You know, it’s it’s a there’s probably a

    00:03:18.000 –> 00:03:20.000

    bigger societal perspective to take on it, but

    00:03:20.000 –> 00:03:21.000

    it was

    00:03:22.000 –> 00:03:23.000

    you know, the committee went, in my opinion,

    00:03:23.000 –> 00:03:26.000

    they went on feelings based on that I

    00:03:26.000 –> 00:03:28.000

    rather rather than based on facts.

    00:03:28.000 –> 00:03:30.000

    I just think it’s tough to leave,

    00:03:31.000 –> 00:03:32.000

    a Power five undefeated team

    00:03:33.000 –> 00:03:35.000

    out, you know,

    00:03:35.000 –> 00:03:37.000

    in in place of teams who have who

    00:03:37.000 –> 00:03:38.000

    have lost skin. Now for that fourth spot,

    00:03:38.000 –> 00:03:40.000

    I think there could be a lot of

    00:03:40.000 –> 00:03:42.000

    argument. Whether it’s Bamba or Georgia or Texas

    00:03:42.000 –> 00:03:43.000

    or

    00:03:43.000 –> 00:03:45.000

    even Ohio State, you know, they’re only lost

    00:03:45.000 –> 00:03:47.000

    being to Michigan. There’s a lot of argument

    00:03:47.000 –> 00:03:49.000

    for that fourth spot, but my opinion, Florida

    00:03:49.000 –> 00:03:50.000

    State should have been should have been a

    00:03:50.000 –> 00:03:53.000

    guarantee. Yep. Yeah. It’s tough. And I guess

    00:03:53.000 –> 00:03:54.000

    next year going to what? Ten teams or

    00:03:54.000 –> 00:03:57.000

    twelve teams, whatever they’re doing next year. Yeah.

    00:03:57.000 –> 00:03:58.000

    Twelve will change from that. But then you’ll

    00:03:58.000 –> 00:04:01.000

    still have the thirteenth team. That’ll be mad.

    00:04:01.000 –> 00:04:03.000

    That’s right. And, That’s right. That’s where I

    00:04:03.000 –> 00:04:04.000

    go because you’re right. It’s like the twelve

    00:04:04.000 –> 00:04:05.000

    team solves

    00:04:06.000 –> 00:04:08.000

    this discussion in terms of, like, okay. They

    00:04:08.000 –> 00:04:10.000

    would have all had a chance.

    00:04:10.000 –> 00:04:12.000

    And and I’ve been, you know, hoping and

    00:04:12.000 –> 00:04:14.000

    waiting for this this twelve team for a

    00:04:14.000 –> 00:04:16.000

    while because I my general opinion is if

    00:04:16.000 –> 00:04:19.000

    you’re in the top 08:10, maybe twelve,

    00:04:19.000 –> 00:04:21.000

    you probably have a good chance, like, to

    00:04:21.000 –> 00:04:22.000

    win a national, like, a national title. You’ve

    00:04:22.000 –> 00:04:24.000

    got some talent. You’re you’re pretty elite.

    00:04:25.000 –> 00:04:27.000

    There’s not always. Some years, there’s a massive

    00:04:27.000 –> 00:04:29.000

    difference, but typically that that one to eight,

    00:04:29.000 –> 00:04:31.000

    one to ten gap is not very wide.

    00:04:32.000 –> 00:04:34.000

    Once you get thirteen, fourteen, fifteen, say, okay,

    00:04:34.000 –> 00:04:36.000

    you’ve probably lost two or three games. It’s

    00:04:36.000 –> 00:04:38.000

    like you’ve had enough of a chance

    00:04:39.000 –> 00:04:40.000

    But it’ll be but there’s always gonna be

    00:04:40.000 –> 00:04:42.000

    someone who feels left out. Right? And whether

    00:04:42.000 –> 00:04:43.000

    there were thirty teams, right, someone’s gonna feel

    00:04:43.000 –> 00:04:46.000

    left out. Yep. Yeah. Well, you look at,

    00:04:46.000 –> 00:04:47.000

    like, Liberty, I saw the twelfth team, I

    00:04:47.000 –> 00:04:48.000

    think, liberty.

    00:04:49.000 –> 00:04:50.000

    And then you got, like, LSU on the

    00:04:50.000 –> 00:04:51.000

    thirteenth.

    00:04:51.000 –> 00:04:52.000

    Oh, wow.

    00:04:53.000 –> 00:04:55.000

    So the thirteenth team was LSUU. You look

    00:04:55.000 –> 00:04:56.000

    at the difference of who they’re all playing,

    00:04:56.000 –> 00:04:58.000

    you know, a little bit different deal there.

    00:04:58.000 –> 00:05:01.000

    So so, And and Liberty Liberty go to

    00:05:01.000 –> 00:05:03.000

    play Oregon. So that’ll be interesting. Yeah.

    00:05:03.000 –> 00:05:05.000

    Yeah. Who who are you guys playing?

    00:05:06.000 –> 00:05:08.000

    We’ve got Arizona. Will be a great I

    00:05:08.000 –> 00:05:10.000

    mean, Arizona, they’ve won, like, five straight, I

    00:05:10.000 –> 00:05:10.000

    believe.

    00:05:11.000 –> 00:05:12.000

    Mhmm. And then when you add all the

    00:05:12.000 –> 00:05:14.000

    transfer portal, so our quarterback just announced today,

    00:05:14.000 –> 00:05:15.000

    he’s leaving

    00:05:17.000 –> 00:05:19.000

    as a grad transfer, we’ve got a we’ve

    00:05:19.000 –> 00:05:21.000

    got a guy who’s who’s playing behind him,

    00:05:21.000 –> 00:05:22.000

    who was ready. And he this year was

    00:05:22.000 –> 00:05:24.000

    kind of a mentoring year for him. Talked

    00:05:24.000 –> 00:05:24.000

    about great leadership.

    00:05:26.000 –> 00:05:27.000

    But portal season,

    00:05:27.000 –> 00:05:30.000

    people transferring, coaches, moving around. So it’ll be

    00:05:30.000 –> 00:05:30.000

    interesting.

    00:05:31.000 –> 00:05:33.000

    Yeah. It’s crazy. I saw today the, so

    00:05:33.000 –> 00:05:35.000

    Ohio States play in Missouri,

    00:05:35.000 –> 00:05:38.000

    and they’ve already announced, like, their quarterbacks leaving

    00:05:38.000 –> 00:05:39.000

    Ohio State’s quarterback leaving. They had, like, I

    00:05:39.000 –> 00:05:41.000

    don’t know. Five or six guys already say

    00:05:41.000 –> 00:05:43.000

    they’re not playing in the game. It’s, like,

    00:05:43.000 –> 00:05:44.000

    it’s wild. It’s wild.

    00:05:44.000 –> 00:05:46.000

    Yeah. Yeah. So so how do we fix

    00:05:46.000 –> 00:05:49.000

    that? The societal problem of of this. Right?

    00:05:49.000 –> 00:05:52.000

    What I worry about with the, the transfer

    00:05:52.000 –> 00:05:54.000

    portal and all that stuff as accountability

    00:05:54.000 –> 00:05:56.000

    is kids these days can run from Right?

    00:05:56.000 –> 00:05:59.000

    Because if I hold you accountable Gilliland

    00:05:59.000 –> 00:06:00.000

    you don’t like that, well, then what are

    00:06:00.000 –> 00:06:02.000

    you gonna do? You’re just gonna take your

    00:06:02.000 –> 00:06:03.000

    bag and you’re gonna take the ball and

    00:06:03.000 –> 00:06:05.000

    go home. Right? So so what are your

    00:06:05.000 –> 00:06:07.000

    thoughts on and then how do we fix

    00:06:07.000 –> 00:06:07.000

    that issue?

    00:06:08.000 –> 00:06:10.000

    Yeah. It’s really interesting.

    00:06:10.000 –> 00:06:12.000

    I think transferring is fine.

    00:06:13.000 –> 00:06:15.000

    I liked the old way where you had

    00:06:15.000 –> 00:06:16.000

    to sit out for a season because that

    00:06:16.000 –> 00:06:18.000

    made you have to really think, like, okay.

    00:06:18.000 –> 00:06:20.000

    Am I do I really wanna go somewhere?

    00:06:20.000 –> 00:06:21.000

    Am I really that unhappy?

    00:06:22.000 –> 00:06:23.000

    That I’m willing to go sit for a

    00:06:23.000 –> 00:06:26.000

    year and lose development, lose playing time, lose

    00:06:26.000 –> 00:06:29.000

    putting myself on tape. If I think I’m

    00:06:29.000 –> 00:06:30.000

    good enough to go to the NFL, or

    00:06:30.000 –> 00:06:32.000

    MBA, whatever it may be.

    00:06:33.000 –> 00:06:34.000

    And so I I think there has to

    00:06:34.000 –> 00:06:36.000

    be some form of consequence,

    00:06:36.000 –> 00:06:38.000

    so to speak, transferring to cause them to

    00:06:38.000 –> 00:06:40.000

    to pause a little bit, which I think

    00:06:40.000 –> 00:06:41.000

    is is now come back. Now you can

    00:06:41.000 –> 00:06:42.000

    transfer

    00:06:42.000 –> 00:06:44.000

    once freely, but the second time I think

    00:06:44.000 –> 00:06:46.000

    now you have to sit out. Something along

    00:06:46.000 –> 00:06:47.000

    those lines. Okay.

    00:06:48.000 –> 00:06:50.000

    Or or some situation where you have to

    00:06:50.000 –> 00:06:51.000

    get a waiver. I mean, I think just

    00:06:51.000 –> 00:06:52.000

    allowing kids to transfer

    00:06:53.000 –> 00:06:55.000

    You know, when I was eighteen, I knew

    00:06:55.000 –> 00:06:57.000

    nothing. I should not have been making decisions

    00:06:57.000 –> 00:06:59.000

    for my life or my career at at

    00:06:59.000 –> 00:07:00.000

    eighteen because it would have all been based

    00:07:00.000 –> 00:07:02.000

    on how I the moment. And if someone

    00:07:02.000 –> 00:07:04.000

    does something I don’t like, well, this coach

    00:07:04.000 –> 00:07:05.000

    is against me. They’re being a jerk. Like,

    00:07:05.000 –> 00:07:07.000

    no, this is called discipline and accountability. And

    00:07:07.000 –> 00:07:08.000

    this is what growth looks like.

    00:07:09.000 –> 00:07:11.000

    So I think we’ve we’ve got a what’s

    00:07:11.000 –> 00:07:13.000

    interesting is the person who gets hurt the

    00:07:13.000 –> 00:07:15.000

    most in this are the student athletes. They

    00:07:15.000 –> 00:07:16.000

    think it’s helping the student athletes. They’re the

    00:07:16.000 –> 00:07:18.000

    ones who get hurt the worst. Because they

    00:07:18.000 –> 00:07:19.000

    all go on the Gilliland then, you know,

    00:07:19.000 –> 00:07:22.000

    whatever the number is, forty five, fifty percent

    00:07:22.000 –> 00:07:23.000

    have nowhere to go.

    00:07:24.000 –> 00:07:25.000

    There there’s no spot. So they think they’re

    00:07:25.000 –> 00:07:27.000

    going to greener pastures, and there’s nothing. And

    00:07:27.000 –> 00:07:29.000

    they go from a, you know, it could

    00:07:29.000 –> 00:07:30.000

    be an Oklahoma State to a division two

    00:07:30.000 –> 00:07:33.000

    or division three school or a low level,

    00:07:33.000 –> 00:07:35.000

    group of five, you know, division one school.

    00:07:35.000 –> 00:07:36.000

    It’s like, wait a minute. I was in

    00:07:36.000 –> 00:07:38.000

    the Big twelve. And now I’m

    00:07:39.000 –> 00:07:40.000

    at at, you know, the bottom of the

    00:07:40.000 –> 00:07:42.000

    pack in the sun belt or whatever it

    00:07:42.000 –> 00:07:43.000

    may be. Yeah.

    00:07:43.000 –> 00:07:44.000

    So I think that’s that’s part of it.

    00:07:44.000 –> 00:07:46.000

    I think we need to change the timing

    00:07:47.000 –> 00:07:48.000

    they they had a few portal windows, but

    00:07:48.000 –> 00:07:50.000

    doing it right now,

    00:07:51.000 –> 00:07:53.000

    when one coaches football coaches from December first

    00:07:53.000 –> 00:07:55.000

    to December sixteenth is an is an open

    00:07:55.000 –> 00:07:57.000

    period for recruiting. So they’re visiting all these

    00:07:57.000 –> 00:07:58.000

    high school kids,

    00:07:58.000 –> 00:08:00.000

    for the next two weeks while trying to

    00:08:00.000 –> 00:08:02.000

    keep their current roster here

    00:08:02.000 –> 00:08:04.000

    while trying to prepare for a bowl game.

    00:08:05.000 –> 00:08:06.000

    And signing day

    00:08:07.000 –> 00:08:09.000

    is in the next two to three weeks,

    00:08:09.000 –> 00:08:11.000

    like, the the main signing day. So then

    00:08:11.000 –> 00:08:12.000

    all this is happening in a matter of

    00:08:12.000 –> 00:08:15.000

    three weeks. And it’s just utter chaos,

    00:08:16.000 –> 00:08:17.000

    for everyone. And so to say, wait a

    00:08:17.000 –> 00:08:19.000

    minute. Like, we’ve gotta calm down with the

    00:08:19.000 –> 00:08:21.000

    opt outs of bowl games with being able

    00:08:21.000 –> 00:08:22.000

    to transfer

    00:08:22.000 –> 00:08:24.000

    there’s gotta be value in finishing what you

    00:08:24.000 –> 00:08:24.000

    started.

    00:08:25.000 –> 00:08:28.000

    And and if you wanna transfer, that’s okay.

    00:08:28.000 –> 00:08:29.000

    It might you might be in the wrong

    00:08:29.000 –> 00:08:31.000

    situation. Right? They may have fired your coach.

    00:08:31.000 –> 00:08:32.000

    You’re like, man, I don’t buy into the

    00:08:32.000 –> 00:08:33.000

    new coach. Like, this is not what I

    00:08:33.000 –> 00:08:35.000

    was here for. There’s always situations,

    00:08:35.000 –> 00:08:37.000

    but I do think there has to be

    00:08:37.000 –> 00:08:40.000

    a better process where it benefits everyone.

    00:08:40.000 –> 00:08:42.000

    Yeah. I’ve talked to coaches, you know, it’s

    00:08:42.000 –> 00:08:44.000

    it’s tough because now they’re having to recruit

    00:08:45.000 –> 00:08:47.000

    the same kids. They’ve already recruited Right? And

    00:08:47.000 –> 00:08:48.000

    so if it doesn’t get me easier. And

    00:08:48.000 –> 00:08:50.000

    that that whole accountability thing, like I mentioned,

    00:08:50.000 –> 00:08:52.000

    is what what worries me. And

    00:08:53.000 –> 00:08:54.000

    I don’t know. You worry about I worry

    00:08:54.000 –> 00:08:55.000

    about this. I mean, I’m just getting to

    00:08:55.000 –> 00:08:57.000

    be the old dad. You worry about, like,

    00:08:57.000 –> 00:08:59.000

    chat, GPT. I worry about that stuff. Like,

    00:08:59.000 –> 00:09:01.000

    is that gonna take away critical thinking from

    00:09:01.000 –> 00:09:02.000

    our kids?

    00:09:02.000 –> 00:09:05.000

    Right. Right. All that Gilliland so that’s probably

    00:09:05.000 –> 00:09:06.000

    a whole another podcast. But,

    00:09:07.000 –> 00:09:09.000

    so you are a big reader, I see.

    00:09:09.000 –> 00:09:11.000

    And so talk to me about that. So,

    00:09:11.000 –> 00:09:11.000

    obviously,

    00:09:11.000 –> 00:09:14.000

    I think it’s a a big important thing

    00:09:14.000 –> 00:09:15.000

    that people obviously need to do, but talk

    00:09:15.000 –> 00:09:16.000

    to me about what you get from it,

    00:09:16.000 –> 00:09:18.000

    what’s your process like, kind of books you

    00:09:18.000 –> 00:09:19.000

    recommend.

    00:09:20.000 –> 00:09:21.000

    I just think, you know, I fell in

    00:09:21.000 –> 00:09:23.000

    love with reading at a young age. I

    00:09:23.000 –> 00:09:25.000

    mean, in kindergarten, I was reading six grade

    00:09:25.000 –> 00:09:27.000

    level books and couldn’t couldn’t get enough. I

    00:09:27.000 –> 00:09:28.000

    just loved reading.

    00:09:29.000 –> 00:09:31.000

    And then you know, kinda as as school

    00:09:31.000 –> 00:09:32.000

    tends to do, I was forced to read.

    00:09:32.000 –> 00:09:34.000

    And so I lost kind of the love

    00:09:34.000 –> 00:09:35.000

    and and passion for it when I didn’t

    00:09:35.000 –> 00:09:37.000

    have a have a choice in when I

    00:09:37.000 –> 00:09:38.000

    was getting to read and when I read

    00:09:38.000 –> 00:09:38.000

    it.

    00:09:39.000 –> 00:09:40.000

    But I’d say in the last 10:15 years,

    00:09:40.000 –> 00:09:42.000

    I’ve just kinda rediscovered that passion.

    00:09:43.000 –> 00:09:45.000

    It sparks ideas. It’s a good way for

    00:09:45.000 –> 00:09:47.000

    me to to it’s it’s a weird combination

    00:09:47.000 –> 00:09:49.000

    of shutting off my brain, but also turning

    00:09:49.000 –> 00:09:50.000

    on my brain. Right? I can shut it

    00:09:50.000 –> 00:09:52.000

    off from my day to day and things

    00:09:52.000 –> 00:09:52.000

    that,

    00:09:53.000 –> 00:09:55.000

    cause stress or I’m building or need to

    00:09:55.000 –> 00:09:57.000

    think about, but it allows me think about

    00:09:57.000 –> 00:09:59.000

    new things, and think about the things I’m

    00:09:59.000 –> 00:10:01.000

    doing maybe in a in a different way.

    00:10:01.000 –> 00:10:03.000

    And I just I don’t know who who

    00:10:03.000 –> 00:10:05.000

    the original quote, where it’s from, but, you

    00:10:05.000 –> 00:10:07.000

    know, leaders are readers. And I just think

    00:10:07.000 –> 00:10:09.000

    that’s we we have to be reading. We

    00:10:09.000 –> 00:10:11.000

    can’t be stagnant just because I know what

    00:10:11.000 –> 00:10:12.000

    I’m doing in this lane today,

    00:10:13.000 –> 00:10:15.000

    doesn’t mean I know much about tomorrow or

    00:10:15.000 –> 00:10:17.000

    these other areas. And so I think trying

    00:10:17.000 –> 00:10:19.000

    to be well read, and trying to model

    00:10:19.000 –> 00:10:20.000

    that for my kids. Like, it’s just a

    00:10:20.000 –> 00:10:23.000

    good way to to slow down. Fortunately so

    00:10:23.000 –> 00:10:25.000

    far, my kids love reading. My fourteen year

    00:10:25.000 –> 00:10:27.000

    old, you know, we’ll go to Florida in

    00:10:27.000 –> 00:10:28.000

    the summer, and it’s probably, I don’t know,

    00:10:28.000 –> 00:10:31.000

    ten hour drive, twelve hour drive, and he’ll

    00:10:31.000 –> 00:10:32.000

    he’ll read an entire book, you know, just

    00:10:32.000 –> 00:10:33.000

    sit in the back of the car. We

    00:10:33.000 –> 00:10:35.000

    won’t hear from him the whole trip. He’s

    00:10:35.000 –> 00:10:36.000

    just got his his his head in the

    00:10:36.000 –> 00:10:37.000

    book. And,

    00:10:37.000 –> 00:10:38.000

    and, and he loves it. I mean, he

    00:10:38.000 –> 00:10:39.000

    read one year

    00:10:40.000 –> 00:10:43.000

    all the Harry Potter books from Christmas to

    00:10:43.000 –> 00:10:43.000

    February.

    00:10:44.000 –> 00:10:47.000

    Wow. Just just sat down and and yeah.

    00:10:48.000 –> 00:10:49.000

    And so I, yeah, I just think it’s

    00:10:49.000 –> 00:10:51.000

    such a valuable thing and and part of

    00:10:51.000 –> 00:10:51.000

    it.

    00:10:52.000 –> 00:10:53.000

    You know, I don’t know if I just

    00:10:53.000 –> 00:10:54.000

    think this or if this is true, but

    00:10:54.000 –> 00:10:56.000

    I think as a society in general, we

    00:10:56.000 –> 00:10:56.000

    don’t read enough.

    00:10:57.000 –> 00:10:59.000

    Social media doesn’t count. Right? Like, Twitter is

    00:10:59.000 –> 00:11:00.000

    not reading.

    00:11:00.000 –> 00:11:02.000

    And and so I think we we just

    00:11:02.000 –> 00:11:05.000

    kinda lost the the value that the books

    00:11:05.000 –> 00:11:07.000

    bring historical books, new books, And so I

    00:11:07.000 –> 00:11:09.000

    I like all topics. That’s probably not fair.

    00:11:10.000 –> 00:11:12.000

    I love reading leadership books. I love reading

    00:11:12.000 –> 00:11:14.000

    business books. I love history of getting getting

    00:11:14.000 –> 00:11:16.000

    more and more into older history books and

    00:11:16.000 –> 00:11:19.000

    seeing what leaders of the past did. Right?

    00:11:19.000 –> 00:11:20.000

    There there’s nothing new under the sun. So

    00:11:20.000 –> 00:11:22.000

    we can come up with with all these

    00:11:22.000 –> 00:11:23.000

    new leadership books today, but

    00:11:24.000 –> 00:11:26.000

    what did people do in the early nineteen

    00:11:26.000 –> 00:11:28.000

    hundreds and the eighteen hundred. Like, what were

    00:11:28.000 –> 00:11:30.000

    they thinking? Those those principles still matter, you

    00:11:30.000 –> 00:11:31.000

    know, so so learning from leaders of the

    00:11:31.000 –> 00:11:32.000

    past.

    00:11:32.000 –> 00:11:34.000

    Love it. Love it. You got a book

    00:11:34.000 –> 00:11:35.000

    right there behind you. I can see that

    00:11:35.000 –> 00:11:38.000

    one right there. Keep keep chopping wood.

    00:11:38.000 –> 00:11:40.000

    Yep. Right? So tell me about that.

    00:11:41.000 –> 00:11:42.000

    It was really interesting.

    00:11:43.000 –> 00:11:45.000

    So kind of the backstory on it. It

    00:11:45.000 –> 00:11:48.000

    was a Saturday night in January, and and

    00:11:48.000 –> 00:11:50.000

    it was freezing outside, like snow on the

    00:11:50.000 –> 00:11:51.000

    ground type freezing.

    00:11:52.000 –> 00:11:54.000

    And at the time, we lived in about

    00:11:54.000 –> 00:11:55.000

    a hundred and five year old house in

    00:11:55.000 –> 00:11:57.000

    downtown Oklahoma City.

    00:11:57.000 –> 00:11:59.000

    We’ve recently moved,

    00:11:59.000 –> 00:12:02.000

    just general life advice for anyone listening. Don’t

    00:12:02.000 –> 00:12:04.000

    move between Christmas and New Year’s. Like, that’s

    00:12:04.000 –> 00:12:06.000

    a great test of your marriage.

    00:12:06.000 –> 00:12:08.000

    We passed, thankfully.

    00:12:08.000 –> 00:12:10.000

    But so at the time we lived in

    00:12:10.000 –> 00:12:11.000

    a hundred and five year old home, and,

    00:12:11.000 –> 00:12:13.000

    you know, the windows were

    00:12:13.000 –> 00:12:15.000

    were less than paper thin.

    00:12:15.000 –> 00:12:17.000

    And my neighbor had a wood burning fireplace.

    00:12:18.000 –> 00:12:19.000

    And so we’re sitting there watching TV one

    00:12:19.000 –> 00:12:21.000

    night, and I can smell his fireplace burning.

    00:12:22.000 –> 00:12:24.000

    You know, my brain goes weird places, and

    00:12:24.000 –> 00:12:27.000

    I’m like, wonder? Like, wonder where firewood comes

    00:12:27.000 –> 00:12:29.000

    from? Like, what’s the process? Like, what how

    00:12:29.000 –> 00:12:30.000

    does that how does it get from tree

    00:12:30.000 –> 00:12:32.000

    to fireplace? Like, what does that look like?

    00:12:32.000 –> 00:12:34.000

    And and so I’ve googled it. Obviously, it’s

    00:12:34.000 –> 00:12:37.000

    not sound like secret process. I think government

    00:12:37.000 –> 00:12:39.000

    is not trying to prevent us from knowing

    00:12:39.000 –> 00:12:41.000

    what this looks like. And so I I

    00:12:41.000 –> 00:12:43.000

    what I found was

    00:12:43.000 –> 00:12:43.000

    that

    00:12:44.000 –> 00:12:46.000

    that the wood my neighbor was burning was

    00:12:46.000 –> 00:12:48.000

    not from that morning. It wasn’t from earlier

    00:12:48.000 –> 00:12:50.000

    in the week. That wood goes through this.

    00:12:50.000 –> 00:12:52.000

    It’s called seasoning, but it’s essentially just drying

    00:12:52.000 –> 00:12:54.000

    out. Wood has to dry out. It could

    00:12:54.000 –> 00:12:56.000

    be six, 09:12, fifteen months depending on the

    00:12:56.000 –> 00:12:57.000

    wood.

    00:12:57.000 –> 00:12:59.000

    In order for it to be ready for

    00:12:59.000 –> 00:13:00.000

    the fireplace in order for it to be

    00:13:00.000 –> 00:13:03.000

    be useful. Same thing if anyone listening, you

    00:13:03.000 –> 00:13:04.000

    know, you you go camping, well, if you

    00:13:04.000 –> 00:13:05.000

    try to light what

    00:13:06.000 –> 00:13:08.000

    firewood or your campsite, it’s not gonna work

    00:13:08.000 –> 00:13:09.000

    out. So same concept.

    00:13:10.000 –> 00:13:11.000

    And so I’m like, oh, interesting. Well, that

    00:13:11.000 –> 00:13:13.000

    means somebody had to be out in, like,

    00:13:13.000 –> 00:13:16.000

    March getting that firewood. You know, this wasn’t,

    00:13:16.000 –> 00:13:17.000

    like, earlier this week or earlier in the

    00:13:17.000 –> 00:13:19.000

    month, or this was months ago when they

    00:13:19.000 –> 00:13:22.000

    didn’t need it. That’s interesting. And so that

    00:13:22.000 –> 00:13:24.000

    made me think of culture and leadership and

    00:13:24.000 –> 00:13:26.000

    this process of of getting better.

    00:13:26.000 –> 00:13:28.000

    And so I just fired off a tweet

    00:13:28.000 –> 00:13:29.000

    as I typically do and,

    00:13:30.000 –> 00:13:31.000

    went to bed. Tell my wife’s, like, I

    00:13:31.000 –> 00:13:33.000

    think I found the idea of my next

    00:13:33.000 –> 00:13:34.000

    book. And she’s like, I’m sure you did

    00:13:34.000 –> 00:13:36.000

    because this is a seven times a week.

    00:13:36.000 –> 00:13:38.000

    I think I have an idea for a

    00:13:38.000 –> 00:13:38.000

    new book.

    00:13:39.000 –> 00:13:40.000

    And and so I woke up and it

    00:13:40.000 –> 00:13:42.000

    had kinda blown up a little bit. Like,

    00:13:42.000 –> 00:13:44.000

    okay. Interesting. That that resonated, which that’s a

    00:13:44.000 –> 00:13:46.000

    lot of what social media is for me

    00:13:46.000 –> 00:13:48.000

    is just putting out thoughts to see what

    00:13:48.000 –> 00:13:49.000

    resonates, what connects,

    00:13:50.000 –> 00:13:52.000

    and that one did. And so then I

    00:13:52.000 –> 00:13:53.000

    I have a a newsletter that I write

    00:13:53.000 –> 00:13:55.000

    for leaders every day.

    00:13:55.000 –> 00:13:56.000

    Used that story

    00:13:56.000 –> 00:13:58.000

    in my newsletter. So that was on a

    00:13:58.000 –> 00:14:00.000

    Saturday. Use this the story of my newsletter

    00:14:00.000 –> 00:14:02.000

    on a Monday. And I don’t usually get

    00:14:02.000 –> 00:14:05.000

    responses on the newsletter. It’s not designed to

    00:14:05.000 –> 00:14:07.000

    get responses. It’s just designed to serve people.

    00:14:07.000 –> 00:14:09.000

    Like, here’s a thought, here’s a thing. And

    00:14:09.000 –> 00:14:12.000

    I probably got fifty, sixty responses of, and

    00:14:12.000 –> 00:14:13.000

    I printed this off and gave it to

    00:14:13.000 –> 00:14:14.000

    my whole team. And I gave this to

    00:14:14.000 –> 00:14:16.000

    my son. I mean, like, okay. Two for

    00:14:16.000 –> 00:14:17.000

    two. There’s something there.

    00:14:18.000 –> 00:14:20.000

    And our office is above a coffee shop

    00:14:20.000 –> 00:14:22.000

    here in downtown Oklahoma City. And so that

    00:14:22.000 –> 00:14:23.000

    Tuesday morning came in,

    00:14:24.000 –> 00:14:25.000

    which the copy shop put some headphones in

    00:14:25.000 –> 00:14:28.000

    and four hours later, there it was. Wow.

    00:14:28.000 –> 00:14:30.000

    And that sounds impressive. It’s not it’s, like,

    00:14:30.000 –> 00:14:32.000

    nine thousand words. It’s not like I wrote

    00:14:32.000 –> 00:14:34.000

    a forty thousand word novel. It’s nine thousand

    00:14:34.000 –> 00:14:36.000

    words. You you can read it in about

    00:14:36.000 –> 00:14:36.000

    thirty minutes.

    00:14:37.000 –> 00:14:39.000

    But, yeah, still wrote it that that day

    00:14:39.000 –> 00:14:41.000

    and published it a few months later. That’s

    00:14:41.000 –> 00:14:43.000

    beautiful. So how many total books have you

    00:14:43.000 –> 00:14:43.000

    written?

    00:14:45.000 –> 00:14:46.000

    Three.

    00:14:48.000 –> 00:14:50.000

    I just finished the fourth. I’ve got a

    00:14:50.000 –> 00:14:52.000

    new one that I’m I’m working on. But

    00:14:52.000 –> 00:14:53.000

    I wrote one. So so one of my

    00:14:53.000 –> 00:14:56.000

    first businesses I started was called Fieldhouse Media,

    00:14:56.000 –> 00:14:58.000

    and it was doing social media training for

    00:14:58.000 –> 00:14:59.000

    college athletes and coaches

    00:14:59.000 –> 00:15:01.000

    And so I wrote a book called eye

    00:15:01.000 –> 00:15:03.000

    athlete, which is really about helping coaches understand

    00:15:03.000 –> 00:15:05.000

    this generation of of student athlete.

    00:15:06.000 –> 00:15:08.000

    Don’t recommend that one. It was more of

    00:15:08.000 –> 00:15:10.000

    one is terribly, rewritten. But it was more

    00:15:10.000 –> 00:15:12.000

    of, like, to establish myself as the thought

    00:15:12.000 –> 00:15:14.000

    leader kind of in that space.

    00:15:14.000 –> 00:15:16.000

    And then I wrote a book called Leadershipinterrupted,

    00:15:17.000 –> 00:15:19.000

    which took three hundred and sixty five of

    00:15:19.000 –> 00:15:21.000

    my daily emails and just kinda put them

    00:15:21.000 –> 00:15:23.000

    in. It’s almost like leadership devotional style. It’s

    00:15:23.000 –> 00:15:24.000

    like every day is a thought for for

    00:15:24.000 –> 00:15:25.000

    leaders.

    00:15:25.000 –> 00:15:27.000

    And then keep chopping wood. And then I’ve

    00:15:27.000 –> 00:15:28.000

    got a new one that I’m working on,

    00:15:28.000 –> 00:15:30.000

    called into the storm about how to deal

    00:15:30.000 –> 00:15:31.000

    with adversity.

    00:15:32.000 –> 00:15:33.000

    Love it. Love it. So let’s talk about

    00:15:33.000 –> 00:15:35.000

    that. How do we deal with adversity? What’s,

    00:15:35.000 –> 00:15:37.000

    what’s your game plan there? Cause there’s a

    00:15:37.000 –> 00:15:38.000

    lot of it right now.

    00:15:39.000 –> 00:15:41.000

    There is. And so I think

    00:15:41.000 –> 00:15:44.000

    so here, this story, it’s not original story,

    00:15:44.000 –> 00:15:46.000

    but how I’m how I’m framing is is

    00:15:46.000 –> 00:15:48.000

    in in an original way. But I was

    00:15:48.000 –> 00:15:50.000

    at Florida State, a year and a half

    00:15:50.000 –> 00:15:50.000

    ago,

    00:15:51.000 –> 00:15:53.000

    and they were introducing the new CEO

    00:15:54.000 –> 00:15:56.000

    of of seminal boosters. So it’s like their

    00:15:56.000 –> 00:15:58.000

    fundraising arm kind of for for athletics. It’s

    00:15:58.000 –> 00:15:59.000

    its own separate organization.

    00:16:00.000 –> 00:16:00.000

    And

    00:16:01.000 –> 00:16:03.000

    Steven Ponder, the CEO, he told the story

    00:16:03.000 –> 00:16:04.000

    of of,

    00:16:05.000 –> 00:16:06.000

    when storms come over the mountains, like in

    00:16:06.000 –> 00:16:08.000

    the rocky mountains, they come from the west

    00:16:08.000 –> 00:16:10.000

    to the east. And he said, what happens

    00:16:10.000 –> 00:16:12.000

    is cows, they sense storm. They know it’s

    00:16:12.000 –> 00:16:14.000

    coming and fear sets in. They say, we

    00:16:14.000 –> 00:16:15.000

    gotta get to safety. We gotta get out

    00:16:15.000 –> 00:16:17.000

    of here. And so cows turn and run

    00:16:17.000 –> 00:16:19.000

    east, away from the storm. They wanna get

    00:16:19.000 –> 00:16:22.000

    away from it. And cows are dumb and

    00:16:22.000 –> 00:16:24.000

    slow. And so what happens is they get

    00:16:24.000 –> 00:16:26.000

    stuck in the storm. The frustration,

    00:16:27.000 –> 00:16:29.000

    the obstacles, the anxiety, the

    00:16:29.000 –> 00:16:31.000

    fear, their frustration

    00:16:31.000 –> 00:16:34.000

    until eventually the storm runs out. Right? But

    00:16:34.000 –> 00:16:36.000

    they’re just going with the storm until eventually

    00:16:36.000 –> 00:16:37.000

    it passes them because every storm runs out

    00:16:37.000 –> 00:16:38.000

    of

    00:16:38.000 –> 00:16:40.000

    And so, but by the time they the

    00:16:40.000 –> 00:16:43.000

    storm passes, they’ve lost ground. It’s like, wait

    00:16:43.000 –> 00:16:45.000

    a minute. We were already over here. Now

    00:16:45.000 –> 00:16:47.000

    we’ve run away. We’ve gotta do all this

    00:16:47.000 –> 00:16:49.000

    work just to get back to where we

    00:16:49.000 –> 00:16:50.000

    were. We thought we were getting to safety.

    00:16:50.000 –> 00:16:53.000

    We actually made things worse, and we prolonged

    00:16:53.000 –> 00:16:55.000

    our suffering, prolong the frustration,

    00:16:55.000 –> 00:16:57.000

    prolong the adversity,

    00:16:57.000 –> 00:16:59.000

    Meanwhile, Bison,

    00:16:59.000 –> 00:17:01.000

    fun fact, there are no buffalo in North

    00:17:01.000 –> 00:17:04.000

    America. So Colorado needs a new mascot.

    00:17:04.000 –> 00:17:07.000

    But bison in in Colorado and in the

    00:17:07.000 –> 00:17:09.000

    mountains, when the storm comes over, they sense

    00:17:09.000 –> 00:17:11.000

    it as well. And they say, great. Let’s

    00:17:11.000 –> 00:17:13.000

    go through it. So instead of running away

    00:17:13.000 –> 00:17:15.000

    from it, Bison go into the storm. Head

    00:17:15.000 –> 00:17:18.000

    first, step after step, they make progress.

    00:17:18.000 –> 00:17:21.000

    They still experience it because you can’t avoid

    00:17:21.000 –> 00:17:22.000

    the storm. Right? I think most most of

    00:17:22.000 –> 00:17:23.000

    the issues in life is like we keep

    00:17:23.000 –> 00:17:25.000

    trying to avoid adversity, and you can’t. It’s

    00:17:25.000 –> 00:17:26.000

    guaranteed.

    00:17:27.000 –> 00:17:29.000

    And and when when we accept that, we

    00:17:29.000 –> 00:17:31.000

    say, okay. If adversity’s gonna hit, I can’t

    00:17:31.000 –> 00:17:33.000

    choose what it is. I can’t choose, like,

    00:17:33.000 –> 00:17:35.000

    I don’t know if I’m gonna get sick.

    00:17:35.000 –> 00:17:36.000

    I don’t know if I’m gonna lose a

    00:17:36.000 –> 00:17:38.000

    loved one, but I know that adversity is

    00:17:38.000 –> 00:17:39.000

    gonna come at some point. So if I

    00:17:39.000 –> 00:17:42.000

    if I expect it, I can mentally be

    00:17:42.000 –> 00:17:43.000

    prepared for. And I can choose to do

    00:17:43.000 –> 00:17:45.000

    some hard things along the way in life

    00:17:45.000 –> 00:17:46.000

    to actually prepare me for the the the

    00:17:46.000 –> 00:17:49.000

    adversity that shows up. And so they realize,

    00:17:49.000 –> 00:17:50.000

    like, one, we can’t avoid the adversity and

    00:17:50.000 –> 00:17:53.000

    two, only way through it is through it.

    00:17:53.000 –> 00:17:54.000

    And when you just go through it, you

    00:17:54.000 –> 00:17:56.000

    still experience it. Right? There’s still frustration and

    00:17:56.000 –> 00:17:58.000

    anxiety and fear and frustration,

    00:17:58.000 –> 00:18:00.000

    but there’s less of it. Right? The cows

    00:18:00.000 –> 00:18:01.000

    have this prolonged,

    00:18:02.000 –> 00:18:03.000

    frustrating experience in adversity.

    00:18:04.000 –> 00:18:05.000

    The bison just simply get through it because

    00:18:05.000 –> 00:18:07.000

    they go into it, they get through it.

    00:18:07.000 –> 00:18:08.000

    And then on the other side of it,

    00:18:08.000 –> 00:18:11.000

    they’ve made progress. Mhmm. There’d have to be

    00:18:11.000 –> 00:18:12.000

    a lot of progress.

    00:18:12.000 –> 00:18:14.000

    Like, baby steps are still progress, but they

    00:18:14.000 –> 00:18:16.000

    they went through it. And they got better

    00:18:16.000 –> 00:18:17.000

    in the midst of it. And so that’s

    00:18:17.000 –> 00:18:19.000

    the general idea. It’s like adversity is gonna

    00:18:19.000 –> 00:18:20.000

    land on your doorstep at some point, and

    00:18:20.000 –> 00:18:23.000

    at multiple points in your life. Right? And

    00:18:23.000 –> 00:18:24.000

    and there could be there’s levels to it.

    00:18:24.000 –> 00:18:26.000

    It could be very small adversity. It could

    00:18:26.000 –> 00:18:27.000

    be a major live thing.

    00:18:28.000 –> 00:18:30.000

    The we have the choice in that moment.

    00:18:30.000 –> 00:18:31.000

    What do we do with it? We gonna

    00:18:31.000 –> 00:18:33.000

    let fear take over, run away from it,

    00:18:33.000 –> 00:18:35.000

    or we say, no. No. The only way

    00:18:35.000 –> 00:18:36.000

    through this, it’s not gonna be fun. It

    00:18:36.000 –> 00:18:38.000

    could be messy. It’s gonna be difficult. Like,

    00:18:38.000 –> 00:18:39.000

    it’s not it’s not saying there’s an easy

    00:18:39.000 –> 00:18:42.000

    path. But it’s the best path. Yeah. Yeah.

    00:18:42.000 –> 00:18:43.000

    It’s it’s to your point, I was it

    00:18:43.000 –> 00:18:45.000

    is gonna show up. Right? And I think

    00:18:45.000 –> 00:18:47.000

    so many times as we’re growing as leaders.

    00:18:47.000 –> 00:18:48.000

    We we want it just to be the

    00:18:48.000 –> 00:18:51.000

    straight line, but, obviously, success doesn’t work that

    00:18:51.000 –> 00:18:52.000

    way. Right? It’s a really squiggly market, and

    00:18:52.000 –> 00:18:54.000

    hopefully it ends up higher than where we

    00:18:54.000 –> 00:18:56.000

    started. But talk about, I I I can

    00:18:56.000 –> 00:18:57.000

    for me when I was, you know, I

    00:18:57.000 –> 00:18:59.000

    have a defining moments in my life, you

    00:18:59.000 –> 00:19:01.000

    know, like my second year as a financial

    00:19:01.000 –> 00:19:03.000

    advisor, the, you know, these different things that

    00:19:03.000 –> 00:19:04.000

    happen.

    00:19:04.000 –> 00:19:07.000

    What what moment for you was this light

    00:19:07.000 –> 00:19:09.000

    bulb moment? Maybe, like, in tough times, something

    00:19:09.000 –> 00:19:10.000

    you learned

    00:19:11.000 –> 00:19:12.000

    that, man, you’re just like, how did I

    00:19:12.000 –> 00:19:14.000

    not know that before? Any moments like that

    00:19:14.000 –> 00:19:16.000

    for you to stick out?

    00:19:16.000 –> 00:19:18.000

    Yeah. There was so year

    00:19:20.000 –> 00:19:21.000

    probably one, maybe two.

    00:19:22.000 –> 00:19:24.000

    When I was first starting Fieldhouse Media. So

    00:19:24.000 –> 00:19:26.000

    I had started another company. It failed miserably.

    00:19:26.000 –> 00:19:27.000

    It was in the health care world, which

    00:19:27.000 –> 00:19:29.000

    was my previous background.

    00:19:30.000 –> 00:19:32.000

    Like, zero dollars in a year failed like,

    00:19:32.000 –> 00:19:34.000

    so if there’s any any students listening or

    00:19:34.000 –> 00:19:36.000

    people starting business, like, the goal is to

    00:19:36.000 –> 00:19:38.000

    make more than zero dollars. Yes. You’ve got

    00:19:38.000 –> 00:19:40.000

    you’ve got bills to pay. Right? And so

    00:19:40.000 –> 00:19:41.000

    I I was at zero.

    00:19:41.000 –> 00:19:43.000

    Like, it was bad enough. Like, I had

    00:19:43.000 –> 00:19:45.000

    to sell a bicycle to pay a mortgage.

    00:19:45.000 –> 00:19:46.000

    Like, it was it was not good.

    00:19:47.000 –> 00:19:49.000

    And then I had this idea for field

    00:19:49.000 –> 00:19:50.000

    house media. And

    00:19:51.000 –> 00:19:52.000

    and I went to my wife and, like,

    00:19:52.000 –> 00:19:54.000

    you know, clearly I’m great at business.

    00:19:55.000 –> 00:19:56.000

    I think I should start another one. And

    00:19:56.000 –> 00:19:58.000

    for some reason, she was like, let’s go

    00:19:58.000 –> 00:19:59.000

    for it. And and we both felt like

    00:19:59.000 –> 00:20:01.000

    it was the right move But it was

    00:20:01.000 –> 00:20:03.000

    another year of

    00:20:03.000 –> 00:20:04.000

    no’s.

    00:20:04.000 –> 00:20:06.000

    Right? Every day was a no. Every day

    00:20:06.000 –> 00:20:08.000

    was a failure if if that’s the the

    00:20:08.000 –> 00:20:09.000

    definition of success if I’m trying to if

    00:20:09.000 –> 00:20:10.000

    if I’m trying to get a yes, I

    00:20:10.000 –> 00:20:11.000

    just got no’s.

    00:20:12.000 –> 00:20:14.000

    And it was I mean, I was depressed.

    00:20:14.000 –> 00:20:16.000

    I was anxious. I was, like, I’m not

    00:20:16.000 –> 00:20:18.000

    a huge person. Like, I was losing a

    00:20:18.000 –> 00:20:19.000

    ton of weight. I wasn’t sleeping.

    00:20:20.000 –> 00:20:21.000

    It was, like, we found out we were

    00:20:21.000 –> 00:20:24.000

    pregnant with our second son in that season.

    00:20:24.000 –> 00:20:26.000

    And my wife cried when we found out

    00:20:26.000 –> 00:20:27.000

    and not tears of joy. It was like,

    00:20:27.000 –> 00:20:29.000

    how are we gonna do this? Like,

    00:20:29.000 –> 00:20:31.000

    and but there was this we we had

    00:20:31.000 –> 00:20:34.000

    thankfully, you know, some poor mentors around us,

    00:20:34.000 –> 00:20:36.000

    a community around us, people around us,

    00:20:37.000 –> 00:20:39.000

    who believed in us, but also believed in

    00:20:39.000 –> 00:20:41.000

    what we were doing. And so, like, we

    00:20:41.000 –> 00:20:43.000

    we were having a weekly conversation with my

    00:20:43.000 –> 00:20:45.000

    wife, and I was like, hey, is this

    00:20:45.000 –> 00:20:46.000

    still the right path? Do we actually believe

    00:20:47.000 –> 00:20:49.000

    that this is the right path? Is this

    00:20:49.000 –> 00:20:50.000

    suffering worth it?

    00:20:51.000 –> 00:20:52.000

    And so we had to make a choice

    00:20:52.000 –> 00:20:54.000

    pretty much every week. Is this suffering worth

    00:20:54.000 –> 00:20:55.000

    it? And,

    00:20:56.000 –> 00:20:58.000

    what I wish I had known back in,

    00:20:58.000 –> 00:21:00.000

    and it and it certainly it it worked

    00:21:00.000 –> 00:21:01.000

    out. What I wish I had known,

    00:21:03.000 –> 00:21:04.000

    is that even in the midst of choosing

    00:21:04.000 –> 00:21:07.000

    to continue to enter into it, I wish

    00:21:07.000 –> 00:21:09.000

    I would have had a better attitude

    00:21:09.000 –> 00:21:11.000

    when I was, like, when I was actually

    00:21:11.000 –> 00:21:13.000

    in it. Because there was a lot of,

    00:21:13.000 –> 00:21:14.000

    like, we’d have the conversation, like, yeah, I

    00:21:14.000 –> 00:21:16.000

    feel like this is the right thing. Great.

    00:21:16.000 –> 00:21:17.000

    So I’d go back to work the next

    00:21:17.000 –> 00:21:19.000

    day and try to keep building. But my

    00:21:19.000 –> 00:21:20.000

    attitude the whole time was, like, this isn’t

    00:21:21.000 –> 00:21:22.000

    I was I was actually thinking this isn’t

    00:21:22.000 –> 00:21:23.000

    worth it. It’s not gonna work. I just

    00:21:24.000 –> 00:21:26.000

    I’ve I’ve come so negative,

    00:21:27.000 –> 00:21:29.000

    and so beaten down, I just didn’t I

    00:21:29.000 –> 00:21:30.000

    didn’t think it was gonna work even though

    00:21:30.000 –> 00:21:32.000

    I’ve I was trying to convince myself

    00:21:32.000 –> 00:21:35.000

    I wish I would’ve, had a better attitude,

    00:21:35.000 –> 00:21:36.000

    and I wish I would’ve,

    00:21:36.000 –> 00:21:38.000

    we had good community around us, but I

    00:21:38.000 –> 00:21:40.000

    wish I would’ve leaned more into that community.

    00:21:41.000 –> 00:21:43.000

    That’s part of the the new books, like,

    00:21:43.000 –> 00:21:45.000

    the power of your herd. Like, the people

    00:21:45.000 –> 00:21:46.000

    around you dictate your future.

    00:21:47.000 –> 00:21:49.000

    And I had the people around me,

    00:21:49.000 –> 00:21:52.000

    in my future, worked out okay, probably accidentally,

    00:21:52.000 –> 00:21:54.000

    which is just not how you want it

    00:21:54.000 –> 00:21:55.000

    to work out.

    00:21:55.000 –> 00:21:57.000

    It could have been better faster if I

    00:21:57.000 –> 00:21:58.000

    had actually leaned into the power of the

    00:21:58.000 –> 00:22:01.000

    people around me, because they were they wanted

    00:22:01.000 –> 00:22:03.000

    to pour in. They wanted to do whatever.

    00:22:03.000 –> 00:22:05.000

    And I was prideful in the midst of

    00:22:05.000 –> 00:22:07.000

    it saying, you know, I can I can

    00:22:07.000 –> 00:22:08.000

    do this on my own? And I and

    00:22:08.000 –> 00:22:10.000

    I didn’t because you never do it alone,

    00:22:10.000 –> 00:22:12.000

    but I wish I’d I wish I understood

    00:22:12.000 –> 00:22:14.000

    the power of the herd earlier on. Yep.

    00:22:14.000 –> 00:22:17.000

    It is so powerful, so powerful. And so

    00:22:17.000 –> 00:22:19.000

    thinking about that, I

    00:22:20.000 –> 00:22:22.000

    I read this quote recently that really hit

    00:22:22.000 –> 00:22:24.000

    me, and it was it said, you know,

    00:22:24.000 –> 00:22:26.000

    make decisions based on your knowledge,

    00:22:26.000 –> 00:22:28.000

    not on your emotion.

    00:22:28.000 –> 00:22:30.000

    Right? Yep. So it’s easy to say I

    00:22:30.000 –> 00:22:32.000

    wanna go to the gym and base it

    00:22:32.000 –> 00:22:33.000

    on knowledge, but there’s days you don’t wanna

    00:22:33.000 –> 00:22:35.000

    do it. Right? So what have you found

    00:22:35.000 –> 00:22:37.000

    yourself Gilliland, you know, these other leaders and

    00:22:37.000 –> 00:22:40.000

    these coaches and athletic directors and all the

    00:22:40.000 –> 00:22:41.000

    people you’re around,

    00:22:41.000 –> 00:22:42.000

    what do you find

    00:22:42.000 –> 00:22:45.000

    is is that thing, right, that gets them

    00:22:45.000 –> 00:22:47.000

    going to the, quote, unquote, gym, what it

    00:22:47.000 –> 00:22:49.000

    may be. What is that thing that helps

    00:22:49.000 –> 00:22:52.000

    them base their decision on knowledge?

    00:22:53.000 –> 00:22:54.000

    Yeah. I think for me,

    00:22:55.000 –> 00:22:56.000

    it’s honoring your commitments.

    00:22:57.000 –> 00:22:59.000

    Meaning if I committed to doing it yesterday,

    00:23:00.000 –> 00:23:01.000

    it doesn’t matter how I feel today.

    00:23:02.000 –> 00:23:04.000

    So I I’ve lately, I’ve been phrasing it

    00:23:04.000 –> 00:23:05.000

    kind of that way. It’s like, I wanna

    00:23:05.000 –> 00:23:07.000

    honor yesterday’s commit not today’s feelings.

    00:23:08.000 –> 00:23:10.000

    Because I it’s your point. I’m not gonna

    00:23:10.000 –> 00:23:11.000

    feel like it all the time, and nobody

    00:23:11.000 –> 00:23:13.000

    does. And I and I think that’s the

    00:23:13.000 –> 00:23:15.000

    biggest thing is is when I when I

    00:23:15.000 –> 00:23:17.000

    talk to young people today, whether that’s college

    00:23:17.000 –> 00:23:19.000

    students or or young professionals,

    00:23:20.000 –> 00:23:21.000

    a lot of it is how they feel.

    00:23:22.000 –> 00:23:24.000

    I’m like Yep. I’m not trying to be

    00:23:24.000 –> 00:23:26.000

    dismissive, but I just don’t really care. How

    00:23:26.000 –> 00:23:28.000

    you feel like we all have days. We

    00:23:28.000 –> 00:23:29.000

    don’t feel like it. This is part of

    00:23:29.000 –> 00:23:31.000

    life doesn’t mean you have a bad boss,

    00:23:31.000 –> 00:23:32.000

    doesn’t mean you have a bad team, doesn’t

    00:23:32.000 –> 00:23:34.000

    mean you’re in the wrong job. It just

    00:23:34.000 –> 00:23:36.000

    means that life is hard some days, and

    00:23:36.000 –> 00:23:38.000

    we don’t always feel like it. And and

    00:23:38.000 –> 00:23:40.000

    who you actually are, is determined by how

    00:23:40.000 –> 00:23:42.000

    you show up when you don’t feel like

    00:23:42.000 –> 00:23:43.000

    it. Because if if we all just showed

    00:23:43.000 –> 00:23:44.000

    up when we when we felt like it,

    00:23:44.000 –> 00:23:46.000

    we would make zero progress.

    00:23:46.000 –> 00:23:48.000

    Right. And but if I can, you know,

    00:23:48.000 –> 00:23:51.000

    I’ve I’ve been really consistent, and I’m not

    00:23:51.000 –> 00:23:52.000

    a disciplined person,

    00:23:52.000 –> 00:23:54.000

    but I’ve trained myself to be disciplined. Right?

    00:23:54.000 –> 00:23:56.000

    It’s not a personality trait. It’s it’s a

    00:23:56.000 –> 00:23:58.000

    Gilliland

    00:23:58.000 –> 00:24:00.000

    so I’ve I found that when I when

    00:24:00.000 –> 00:24:00.000

    I

    00:24:01.000 –> 00:24:02.000

    live my live my commitments,

    00:24:04.000 –> 00:24:05.000

    the the more I choose it the easier

    00:24:05.000 –> 00:24:06.000

    it gets.

    00:24:07.000 –> 00:24:07.000

    Meaning,

    00:24:08.000 –> 00:24:09.000

    so I’ve I’ve worked out,

    00:24:10.000 –> 00:24:12.000

    every day now for over three hundred and

    00:24:12.000 –> 00:24:13.000

    sixty five days.

    00:24:14.000 –> 00:24:15.000

    And and I just do it at my

    00:24:15.000 –> 00:24:18.000

    house. Like Yep. I’m I’m big on eliminating

    00:24:18.000 –> 00:24:20.000

    as many barriers as possible. It’s like, man,

    00:24:20.000 –> 00:24:21.000

    I don’t wanna wake up and get on

    00:24:21.000 –> 00:24:22.000

    gym clothes and drive to the gym and

    00:24:22.000 –> 00:24:24.000

    deal that and drive home. Okay. Can you

    00:24:24.000 –> 00:24:26.000

    do something in your house?

    00:24:26.000 –> 00:24:27.000

    You know, what can you do it? Like,

    00:24:27.000 –> 00:24:29.000

    go start simple, then you can then you

    00:24:29.000 –> 00:24:30.000

    can add to it if you want to.

    00:24:31.000 –> 00:24:34.000

    Yeah. But early on, it was not fun

    00:24:34.000 –> 00:24:36.000

    always. I didn’t always look forward to it.

    00:24:36.000 –> 00:24:37.000

    Some days, I wake up, and I’m sore

    00:24:37.000 –> 00:24:40.000

    from the previous day. Or I’ve traveled or

    00:24:40.000 –> 00:24:42.000

    there’s all sorts of excuses I can make.

    00:24:42.000 –> 00:24:43.000

    Well, I’ll just take the day off. And

    00:24:43.000 –> 00:24:45.000

    rest is great. Like, it’s okay to take

    00:24:45.000 –> 00:24:45.000

    days off.

    00:24:46.000 –> 00:24:47.000

    But

    00:24:47.000 –> 00:24:48.000

    I just had to say no. No. I

    00:24:48.000 –> 00:24:50.000

    yesterday, I said I was gonna do it

    00:24:50.000 –> 00:24:51.000

    today. So I’m gonna I’m gonna honor that

    00:24:51.000 –> 00:24:52.000

    commitment. And the more I choose it, the

    00:24:52.000 –> 00:24:54.000

    less I have to choose it. Right? The

    00:24:54.000 –> 00:24:56.000

    more I choose it, the more it starts

    00:24:56.000 –> 00:24:58.000

    to become automatic. And so now I don’t

    00:24:58.000 –> 00:25:00.000

    wake up and negotiate with myself. It’s like,

    00:25:00.000 –> 00:25:02.000

    alright. And I walk walk to the room

    00:25:02.000 –> 00:25:03.000

    where I get my workin’ in. It’s like,

    00:25:03.000 –> 00:25:05.000

    it’s just just what I do. And so

    00:25:05.000 –> 00:25:06.000

    I think

    00:25:06.000 –> 00:25:08.000

    for leaders, it’s it’s one, it’s choosing to

    00:25:08.000 –> 00:25:09.000

    live your commitments.

    00:25:10.000 –> 00:25:12.000

    But two, also having a reason for why

    00:25:12.000 –> 00:25:14.000

    you’re doing it. Like, I’m not I’m not

    00:25:14.000 –> 00:25:15.000

    working out to be a body builder.

    00:25:16.000 –> 00:25:17.000

    To climb mount everest, to run a like,

    00:25:17.000 –> 00:25:19.000

    I’m working out to be healthy as a

    00:25:19.000 –> 00:25:21.000

    leader, as an entrepreneur,

    00:25:21.000 –> 00:25:23.000

    as a dad, as a husband, Like, there’s

    00:25:23.000 –> 00:25:25.000

    a there’s a why that makes me want

    00:25:25.000 –> 00:25:26.000

    to get up every morning and do those

    00:25:26.000 –> 00:25:28.000

    things. And I don’t always remember that why.

    00:25:29.000 –> 00:25:30.000

    And and somebody said, and I do the

    00:25:30.000 –> 00:25:32.000

    same thing. And faith is a big deal

    00:25:32.000 –> 00:25:33.000

    for me. Youversion is an app that I

    00:25:33.000 –> 00:25:34.000

    use.

    00:25:35.000 –> 00:25:37.000

    I’ve been in it every day

    00:25:38.000 –> 00:25:40.000

    for one thousand three hundred and seventy four

    00:25:40.000 –> 00:25:42.000

    straight days. And so we’d like to start

    00:25:42.000 –> 00:25:44.000

    just going through the motions some days. Yep.

    00:25:44.000 –> 00:25:45.000

    Just a Bible app.

    00:25:46.000 –> 00:25:47.000

    Oh, yeah. Yeah. And they’ve got these little,

    00:25:47.000 –> 00:25:48.000

    you know, short short devotionals.

    00:25:49.000 –> 00:25:51.000

    But people are like, why don’t you just

    00:25:51.000 –> 00:25:53.000

    go through the motions some days? Yep. But

    00:25:53.000 –> 00:25:54.000

    I’d rather go through the motions the on

    00:25:54.000 –> 00:25:56.000

    doing the right things than do nothing. You

    00:25:56.000 –> 00:25:57.000

    know? So I’m okay with just going through

    00:25:57.000 –> 00:25:59.000

    the motions someday. That that’s okay.

    00:26:00.000 –> 00:26:01.000

    But I’ve just found the more

    00:26:02.000 –> 00:26:04.000

    I think the two things I’ll I’ll try

    00:26:04.000 –> 00:26:06.000

    to create is confidence and momentum.

    00:26:07.000 –> 00:26:09.000

    Meaning, if I do it today,

    00:26:09.000 –> 00:26:11.000

    that fear is gonna kick in tomorrow. You

    00:26:11.000 –> 00:26:12.000

    can’t do this today. You can’t work out

    00:26:12.000 –> 00:26:14.000

    today. You’re tired. You travel me. No. No.

    00:26:14.000 –> 00:26:16.000

    I did it yesterday. I actually know that

    00:26:16.000 –> 00:26:17.000

    I can do it. I have proof that

    00:26:17.000 –> 00:26:18.000

    I can do it. I have confidence because

    00:26:18.000 –> 00:26:20.000

    I did it yesterday. Which allows me to

    00:26:20.000 –> 00:26:22.000

    do it today. Once you get to stack

    00:26:22.000 –> 00:26:23.000

    two or three, four, five days in a

    00:26:23.000 –> 00:26:25.000

    row, I know you have confidence. Now you

    00:26:25.000 –> 00:26:27.000

    also have momentum. And those things can carry

    00:26:27.000 –> 00:26:29.000

    you through to some powerful places. Yep. So

    00:26:29.000 –> 00:26:31.000

    what kind of exercises are you doing these

    00:26:31.000 –> 00:26:32.000

    days?

    00:26:32.000 –> 00:26:33.000

    So I’ve shifted.

    00:26:34.000 –> 00:26:36.000

    So for most of the last year, it

    00:26:36.000 –> 00:26:38.000

    was some variation. Like, I’d just get up

    00:26:38.000 –> 00:26:39.000

    and I would do, like,

    00:26:40.000 –> 00:26:42.000

    push ups. I’d do curls. I’d do some

    00:26:42.000 –> 00:26:45.000

    tricep stuff. I’d do some some, crunches, some

    00:26:45.000 –> 00:26:47.000

    ab work. Just very basic.

    00:26:47.000 –> 00:26:50.000

    The last fifty days I think I’m actually

    00:26:50.000 –> 00:26:52.000

    fifty days in. Let me check my phone

    00:26:52.000 –> 00:26:53.000

    to make sure this I’m not lying to

    00:26:53.000 –> 00:26:55.000

    you. But I I

    00:26:55.000 –> 00:26:57.000

    signed up for an app called,

    00:26:58.000 –> 00:26:59.000

    ladder.

    00:27:00.000 –> 00:27:01.000

    Fifty

    00:27:01.000 –> 00:27:04.000

    one days. Sorry. Fifty fifty one days.

    00:27:05.000 –> 00:27:05.000

    And

    00:27:06.000 –> 00:27:08.000

    so you go in, and I I wanna

    00:27:08.000 –> 00:27:10.000

    say it’s twenty, maybe thirty bucks a month.

    00:27:10.000 –> 00:27:11.000

    I hate going to the gym. Like, I

    00:27:11.000 –> 00:27:13.000

    love working out. I hate going to the

    00:27:13.000 –> 00:27:16.000

    gym. It’s just not alright. I hate the

    00:27:16.000 –> 00:27:17.000

    process. I actually like being at the gym,

    00:27:17.000 –> 00:27:19.000

    but the whole process of it is just

    00:27:19.000 –> 00:27:19.000

    not convenient.

    00:27:20.000 –> 00:27:23.000

    For for my life. And so ladder, you

    00:27:23.000 –> 00:27:24.000

    go in and you say, what kind of

    00:27:24.000 –> 00:27:26.000

    workouts do you like to do, or what

    00:27:26.000 –> 00:27:27.000

    type of equipment do you like to use

    00:27:28.000 –> 00:27:29.000

    Where do you like to work out? How

    00:27:29.000 –> 00:27:31.000

    long do you like to work out? What

    00:27:31.000 –> 00:27:31.000

    are your goals?

    00:27:32.000 –> 00:27:34.000

    And it assigns you a coach or it’s

    00:27:34.000 –> 00:27:36.000

    a here here’s two or three coaches who

    00:27:36.000 –> 00:27:37.000

    could who could work for you. And you

    00:27:37.000 –> 00:27:39.000

    look at their program and you sign up

    00:27:39.000 –> 00:27:41.000

    and they drop in every Sunday night, they

    00:27:41.000 –> 00:27:43.000

    drop in seven workouts. So a workout for

    00:27:43.000 –> 00:27:45.000

    every day of the week. So I am

    00:27:45.000 –> 00:27:47.000

    really big right now on kettlebells.

    00:27:48.000 –> 00:27:50.000

    And so forty five usually it’s about forty

    00:27:50.000 –> 00:27:52.000

    to forty five minutes, each morning.

    00:27:52.000 –> 00:27:54.000

    And I just go in and they’ve got

    00:27:54.000 –> 00:27:55.000

    the plan right there. Like, I don’t have

    00:27:55.000 –> 00:27:57.000

    to leave my house. I’ve I bought, you

    00:27:57.000 –> 00:27:58.000

    know, have her mini kettle bells.

    00:27:59.000 –> 00:28:00.000

    My wife’s, like, we we got more. I’m

    00:28:00.000 –> 00:28:02.000

    like, sorry. I got stronger. I have to

    00:28:02.000 –> 00:28:03.000

    I have to get some more. How can

    00:28:03.000 –> 00:28:04.000

    I keep upgrading?

    00:28:05.000 –> 00:28:07.000

    It’s like, I have, like, every few weeks,

    00:28:07.000 –> 00:28:09.000

    like, a that another cap? Yeah. It is.

    00:28:09.000 –> 00:28:10.000

    It is.

    00:28:10.000 –> 00:28:12.000

    But it’s but I love it. It’s, like,

    00:28:12.000 –> 00:28:12.000

    it’s really challenging.

    00:28:13.000 –> 00:28:14.000

    It’s

    00:28:15.000 –> 00:28:18.000

    notice a difference in my energy and confidence.

    00:28:18.000 –> 00:28:20.000

    So I I love it. It’s a it’s

    00:28:20.000 –> 00:28:22.000

    a essentially a coaching platform that keeps you

    00:28:22.000 –> 00:28:24.000

    again, and I love tracking things.

    00:28:24.000 –> 00:28:26.000

    I’ve learned that keeps me accountable. So there’s

    00:28:26.000 –> 00:28:28.000

    a tracker, like, your workouts and all this

    00:28:28.000 –> 00:28:29.000

    stuff.

    00:28:29.000 –> 00:28:31.000

    But it’s great. Just that and I can

    00:28:31.000 –> 00:28:33.000

    do I can add a speaking engagement in

    00:28:33.000 –> 00:28:34.000

    Dallas a few weeks I load it up,

    00:28:34.000 –> 00:28:36.000

    and it’s three hour drive. So I just

    00:28:36.000 –> 00:28:38.000

    drove, took a kettlebell with me in the

    00:28:38.000 –> 00:28:39.000

    hotel room. You know, I can I can

    00:28:39.000 –> 00:28:41.000

    do it? And so that’s why I like

    00:28:41.000 –> 00:28:43.000

    to create systems and things that I can

    00:28:43.000 –> 00:28:45.000

    do at home or on the road. Yep.

    00:28:45.000 –> 00:28:47.000

    Love it. Yeah. It’s it’s nice to have

    00:28:47.000 –> 00:28:49.000

    the apps, and it because for me, I

    00:28:49.000 –> 00:28:50.000

    don’t know what to do when I get

    00:28:50.000 –> 00:28:51.000

    into the gym. You know, it’s like, okay.

    00:28:51.000 –> 00:28:53.000

    Let’s work on this thing. I’m like, well,

    00:28:53.000 –> 00:28:55.000

    I don’t know what all that actually does.

    00:28:55.000 –> 00:28:57.000

    So firm myself than just not doing it.

    00:28:57.000 –> 00:28:59.000

    But so I used the Peloton app, and

    00:28:59.000 –> 00:29:01.000

    then they’re, you know, rower and tread and

    00:29:01.000 –> 00:29:03.000

    all that stuff, the bike. And then, and

    00:29:03.000 –> 00:29:05.000

    then an app called Better Me I just

    00:29:05.000 –> 00:29:07.000

    found. It’s, same kind of thing. They ask

    00:29:07.000 –> 00:29:08.000

    you a lot of goals. I’ve seen that.

    00:29:08.000 –> 00:29:10.000

    Yeah. Yeah. It was one of those that

    00:29:10.000 –> 00:29:12.000

    shows up on my Instagram feed nonstop, and

    00:29:12.000 –> 00:29:14.000

    they don’t finally, I’ll tap out and buy

    00:29:14.000 –> 00:29:15.000

    it for That’s right. That’s right. Yeah. It

    00:29:15.000 –> 00:29:17.000

    was a hundred dollars. That’s exactly a letter.

    00:29:17.000 –> 00:29:19.000

    I said no. And the next thing you

    00:29:19.000 –> 00:29:20.000

    know, then like fifty dollars. And then it

    00:29:20.000 –> 00:29:23.000

    was twelve dollars for, you know, twelve weeks

    00:29:23.000 –> 00:29:25.000

    or whatever. I’m like, alright, whatever. Just a

    00:29:25.000 –> 00:29:26.000

    buy for twelve bucks just to not see

    00:29:26.000 –> 00:29:29.000

    the damn feature. One. Yeah. That’s right. Exactly

    00:29:29.000 –> 00:29:30.000

    right. That was exactly the same thing with

    00:29:30.000 –> 00:29:32.000

    ladder. Like, fine. Yeah.

    00:29:32.000 –> 00:29:34.000

    I’ll I’ll give in. I did that with

    00:29:34.000 –> 00:29:35.000

    ladder. I did it with athletic greens. It’s

    00:29:35.000 –> 00:29:38.000

    like trying to be healthier wasting food stuff

    00:29:38.000 –> 00:29:38.000

    and,

    00:29:39.000 –> 00:29:40.000

    with the diet part as well. And it’s

    00:29:40.000 –> 00:29:42.000

    just, yeah, I’m social media man. Get this

    00:29:42.000 –> 00:29:43.000

    every time.

    00:29:43.000 –> 00:29:45.000

    Well, athletic greens is showing up all the

    00:29:45.000 –> 00:29:46.000

    time too. Do you like it?

    00:29:47.000 –> 00:29:49.000

    So here’s my take on athletic greens.

    00:29:50.000 –> 00:29:51.000

    One, it’s good.

    00:29:52.000 –> 00:29:54.000

    I will just say, for the sake of

    00:29:54.000 –> 00:29:56.000

    people listening, it just destroyed my stomach

    00:29:56.000 –> 00:29:58.000

    Okay. I mean, like, I felt like I

    00:29:58.000 –> 00:30:00.000

    was under threat all the all day every

    00:30:00.000 –> 00:30:02.000

    day that anything could go wrong at at

    00:30:02.000 –> 00:30:03.000

    any given point. Yeah.

    00:30:04.000 –> 00:30:06.000

    And which part that’s of it, like, it’s

    00:30:06.000 –> 00:30:07.000

    a part of it as a probiotic. And

    00:30:07.000 –> 00:30:09.000

    so it’s it’s messing with you a little

    00:30:09.000 –> 00:30:09.000

    bit.

    00:30:10.000 –> 00:30:13.000

    I went to the head nutritionist at o

    00:30:13.000 –> 00:30:15.000

    u. Said, hey, I’m taking this. Do you

    00:30:15.000 –> 00:30:17.000

    is is it good? Do you recommend anything

    00:30:17.000 –> 00:30:17.000

    else?

    00:30:18.000 –> 00:30:20.000

    She directed me to something called Heart Greens

    00:30:20.000 –> 00:30:22.000

    by a company called Human, h u m

    00:30:22.000 –> 00:30:23.000

    a n n.

    00:30:24.000 –> 00:30:26.000

    And it’s, like, a third of the price

    00:30:26.000 –> 00:30:28.000

    about that at greens. Yeah. And it’s great.

    00:30:28.000 –> 00:30:29.000

    And I’ve had had no issues.

    00:30:30.000 –> 00:30:32.000

    Yeah, heart greens by human.

    00:30:32.000 –> 00:30:34.000

    Okay. I’ll write that one down. I gotta

    00:30:34.000 –> 00:30:36.000

    punch that. Yeah. I do green juice from

    00:30:36.000 –> 00:30:38.000

    our local grocery store every day. So we’ll

    00:30:38.000 –> 00:30:40.000

    get the kale and parsley and all that

    00:30:40.000 –> 00:30:41.000

    stuff. So it’s good for you.

    00:30:42.000 –> 00:30:43.000

    Yeah. So how do you stay a student

    00:30:43.000 –> 00:30:45.000

    of the game? And, obviously, you know, people

    00:30:45.000 –> 00:30:46.000

    are coming to you for advice. So you

    00:30:46.000 –> 00:30:48.000

    gotta keep learning and keep training and keep

    00:30:48.000 –> 00:30:50.000

    your mind So how do you personally stay

    00:30:50.000 –> 00:30:52.000

    a student in the game?

    00:30:53.000 –> 00:30:54.000

    Try to read and observe as much as

    00:30:54.000 –> 00:30:57.000

    possible. Like, I’m I’ve had to train myself

    00:30:57.000 –> 00:30:59.000

    because I used to wonder probably 10:15 years

    00:30:59.000 –> 00:31:01.000

    ago, and I’d follow other speakers

    00:31:01.000 –> 00:31:04.000

    or experts or authorities on whatever topic. Like,

    00:31:04.000 –> 00:31:05.000

    where did they come up with these stories?

    00:31:05.000 –> 00:31:07.000

    Like, what in the and I just realized

    00:31:07.000 –> 00:31:09.000

    they’re just paying attention to life. They just

    00:31:09.000 –> 00:31:11.000

    choose to be observant about whether it’s their

    00:31:11.000 –> 00:31:14.000

    kid’s basketball game or a road trip,

    00:31:14.000 –> 00:31:16.000

    or something with their friends or at the

    00:31:16.000 –> 00:31:19.000

    grocery store. They’re observing human behavior.

    00:31:20.000 –> 00:31:21.000

    And so I’ve it’s it it was a

    00:31:21.000 –> 00:31:23.000

    a challenge to me because my my mind

    00:31:23.000 –> 00:31:25.000

    is usually always in the clouds. Like, it’s

    00:31:25.000 –> 00:31:27.000

    it’s I’m always thinking of different things, and

    00:31:27.000 –> 00:31:29.000

    I’m not I’m usually I struggle to be

    00:31:29.000 –> 00:31:30.000

    wherever I am, right, to be present.

    00:31:31.000 –> 00:31:33.000

    And so I’ve tried to train myself to

    00:31:33.000 –> 00:31:33.000

    just be aware

    00:31:34.000 –> 00:31:36.000

    of what’s happening in the day to day

    00:31:36.000 –> 00:31:38.000

    moments, which is doing that daily newsletter has

    00:31:38.000 –> 00:31:39.000

    been a really good.

    00:31:40.000 –> 00:31:42.000

    It’s forced me to be aware because I’ve

    00:31:42.000 –> 00:31:44.000

    gotta have a story every day from from

    00:31:44.000 –> 00:31:46.000

    somewhere, you know. Yep. So I think just

    00:31:46.000 –> 00:31:48.000

    observing people, trying to be present,

    00:31:48.000 –> 00:31:50.000

    trying to ask a lot of questions of

    00:31:50.000 –> 00:31:52.000

    people. And I think I try to follow,

    00:31:53.000 –> 00:31:55.000

    say the right people, but interesting people on

    00:31:55.000 –> 00:31:57.000

    social media. So, yeah, I’ve got my sports

    00:31:57.000 –> 00:31:59.000

    feed, but I also wanna follow leaders from

    00:31:59.000 –> 00:32:01.000

    a variety of areas

    00:32:02.000 –> 00:32:03.000

    because that that’s the beauty of me for

    00:32:03.000 –> 00:32:04.000

    social media. It’s like, I can learn from

    00:32:04.000 –> 00:32:06.000

    some of the best leaders on the planet

    00:32:06.000 –> 00:32:08.000

    because they’re sharing their stories, their wisdom for

    00:32:08.000 –> 00:32:10.000

    free. You know, you’re getting a master class

    00:32:10.000 –> 00:32:12.000

    from these people. I think trying to trying

    00:32:12.000 –> 00:32:13.000

    to follow business leaders,

    00:32:14.000 –> 00:32:16.000

    certain industry leaders on social media, not honestly,

    00:32:16.000 –> 00:32:18.000

    read the right books, but but read books

    00:32:18.000 –> 00:32:19.000

    that are,

    00:32:20.000 –> 00:32:22.000

    that that provide unique perspective.

    00:32:22.000 –> 00:32:25.000

    Yeah. Who any go to leaders you’d recommend

    00:32:25.000 –> 00:32:27.000

    following and put out some good content?

    00:32:27.000 –> 00:32:29.000

    Oh gosh. I knew you were gonna ask

    00:32:29.000 –> 00:32:29.000

    that.

    00:32:30.000 –> 00:32:33.000

    I think besides you, of course. Yeah.

    00:32:33.000 –> 00:32:36.000

    I think Mark Cuban is a fascinating follow.

    00:32:37.000 –> 00:32:38.000

    On We think we think his deal. What’s

    00:32:38.000 –> 00:32:40.000

    his next play? So if I’m I’m getting

    00:32:40.000 –> 00:32:42.000

    off Shark Tank. I’m selling part of the

    00:32:42.000 –> 00:32:44.000

    was it fifty seven percent of the Mavericks.

    00:32:45.000 –> 00:32:47.000

    What’s the next play?

    00:32:47.000 –> 00:32:49.000

    And I I saw where he told someone

    00:32:49.000 –> 00:32:52.000

    he’s not gonna run for political office,

    00:32:52.000 –> 00:32:54.000

    but I bet he runs for political office.

    00:32:54.000 –> 00:32:56.000

    Yeah. That’s I’ve said that too. Or or

    00:32:56.000 –> 00:32:59.000

    something something in that realm because it just

    00:32:59.000 –> 00:33:00.000

    doesn’t make sense. I mean,

    00:33:01.000 –> 00:33:03.000

    you know, guys like that could always start

    00:33:03.000 –> 00:33:05.000

    any kind of, you know, they could start

    00:33:05.000 –> 00:33:06.000

    a business tomorrow, do whatever they want. But

    00:33:06.000 –> 00:33:08.000

    he’s because he’s got that,

    00:33:08.000 –> 00:33:10.000

    some kind of health care prescription thing that

    00:33:10.000 –> 00:33:12.000

    he’s doing as well, trying to create low

    00:33:12.000 –> 00:33:14.000

    cost prescriptions for people.

    00:33:15.000 –> 00:33:16.000

    But I would I would guess that that

    00:33:16.000 –> 00:33:19.000

    he’s he’s gonna run for something or get

    00:33:19.000 –> 00:33:22.000

    involved and in politics in in some way,

    00:33:22.000 –> 00:33:23.000

    shape, or form. Yeah.

    00:33:24.000 –> 00:33:27.000

    Yeah. He’s always an interesting one. I love

    00:33:27.000 –> 00:33:28.000

    following tech entrepreneurs.

    00:33:30.000 –> 00:33:31.000

    Like, I named David Sachs that I that

    00:33:31.000 –> 00:33:32.000

    I enjoy following.

    00:33:35.000 –> 00:33:37.000

    I love I love following journalists. Like, the

    00:33:37.000 –> 00:33:40.000

    media is just a fascinating industry. For me.

    00:33:41.000 –> 00:33:43.000

    I shouldn’t say journalists. I should say media

    00:33:43.000 –> 00:33:45.000

    personalities, like people who comment on the media.

    00:33:46.000 –> 00:33:47.000

    Maybe they’re a part of it, but they’re

    00:33:47.000 –> 00:33:49.000

    not just writing journalism pieces, but they like

    00:33:49.000 –> 00:33:50.000

    to comment on the state of of the

    00:33:50.000 –> 00:33:51.000

    media.

    00:33:51.000 –> 00:33:53.000

    I think the world’s just it’s an interesting

    00:33:53.000 –> 00:33:54.000

    place, you know.

    00:33:55.000 –> 00:33:57.000

    There’s there’s a lot. And I and I

    00:33:57.000 –> 00:33:59.000

    try to follow people I don’t agree with.

    00:34:00.000 –> 00:34:02.000

    And just to get to always have a

    00:34:02.000 –> 00:34:04.000

    different perspective. I think part of social media

    00:34:04.000 –> 00:34:04.000

    is they can easily be an echo chamber

    00:34:04.000 –> 00:34:04.000

    of, people reinforcing what you already

    00:34:07.000 –> 00:34:09.000

    think. As long as people are respectful,

    00:34:10.000 –> 00:34:12.000

    I always wanna follow-up with people who have

    00:34:12.000 –> 00:34:14.000

    a different opinion, different perspective, come at it

    00:34:14.000 –> 00:34:15.000

    from a different side.

    00:34:16.000 –> 00:34:17.000

    Now if they’re gonna, you know, scream and

    00:34:17.000 –> 00:34:18.000

    yell call people names, like, well, that’s not

    00:34:18.000 –> 00:34:20.000

    necessary. But I like to I like to

    00:34:20.000 –> 00:34:22.000

    follow people that I don’t necessarily agree with

    00:34:22.000 –> 00:34:24.000

    as well. You know, get a little get

    00:34:24.000 –> 00:34:25.000

    a counter intuitive,

    00:34:26.000 –> 00:34:27.000

    stuff here that we’re we’re one of the

    00:34:27.000 –> 00:34:29.000

    questions I was gonna ask you is what

    00:34:29.000 –> 00:34:32.000

    is something that’s counter intuitive to anybody else

    00:34:32.000 –> 00:34:34.000

    would believe, but you know that it works,

    00:34:34.000 –> 00:34:36.000

    and you and you believe it to your

    00:34:36.000 –> 00:34:37.000

    core. Is there anything that comes to mind

    00:34:37.000 –> 00:34:38.000

    for you?

    00:34:41.000 –> 00:34:43.000

    That was a great question. How do I

    00:34:43.000 –> 00:34:45.000

    actually wanna answer that?

    00:34:49.000 –> 00:34:51.000

    This shouldn’t be an answer to that question,

    00:34:51.000 –> 00:34:53.000

    but I think in twenty twenty three, twenty

    00:34:53.000 –> 00:34:54.000

    twenty four, it is, is

    00:34:55.000 –> 00:34:56.000

    that

    00:34:57.000 –> 00:34:58.000

    hard work will get you most of what

    00:34:58.000 –> 00:34:59.000

    you want.

    00:34:59.000 –> 00:35:00.000

    I’ve

    00:35:00.000 –> 00:35:02.000

    I think in today’s world, we just think

    00:35:02.000 –> 00:35:03.000

    things are gonna be handed to us and

    00:35:03.000 –> 00:35:05.000

    that we can do average work.

    00:35:05.000 –> 00:35:08.000

    And I give average effort and expect great

    00:35:08.000 –> 00:35:11.000

    things. And I think if if you want

    00:35:11.000 –> 00:35:13.000

    more, you actually have to do more. And

    00:35:13.000 –> 00:35:13.000

    that’s not

    00:35:14.000 –> 00:35:16.000

    you know, I’m not saying to buy into

    00:35:16.000 –> 00:35:17.000

    the hustle culture. I’m not saying you gotta

    00:35:17.000 –> 00:35:19.000

    do seventy, eighty hours a week. That’s, you

    00:35:19.000 –> 00:35:21.000

    know, that’s a great great way to to

    00:35:21.000 –> 00:35:23.000

    live a life of burnout. But, you know,

    00:35:23.000 –> 00:35:24.000

    if you if you think of, you know,

    00:35:24.000 –> 00:35:26.000

    my fourteen year old

    00:35:26.000 –> 00:35:27.000

    freshman basketball team,

    00:35:28.000 –> 00:35:30.000

    like, hey, if if you wanna get better,

    00:35:30.000 –> 00:35:32.000

    you have to practice when other people don’t.

    00:35:33.000 –> 00:35:35.000

    You practice every day when the team practices.

    00:35:35.000 –> 00:35:37.000

    That means you’re getting better at the same

    00:35:37.000 –> 00:35:39.000

    rate, generally speaking, the same rate of improvement

    00:35:39.000 –> 00:35:41.000

    as everybody else on the team. Well, if

    00:35:41.000 –> 00:35:43.000

    this guy is better than you and you’re

    00:35:43.000 –> 00:35:45.000

    practicing the same amount, he’s always gonna be

    00:35:45.000 –> 00:35:46.000

    better than you. But what if you came

    00:35:46.000 –> 00:35:49.000

    home and got in fifteen minutes? Fifteen minutes

    00:35:49.000 –> 00:35:49.000

    a day.

    00:35:50.000 –> 00:35:52.000

    Yep. That’s ninety one hours a year. How

    00:35:53.000 –> 00:35:54.000

    what what kind of difference would that make

    00:35:54.000 –> 00:35:56.000

    in your skill set? And so the same

    00:35:56.000 –> 00:35:57.000

    thing for a leader, same thing for an

    00:35:57.000 –> 00:35:59.000

    entrepreneur, same thing for whatever it may be,

    00:35:59.000 –> 00:36:01.000

    like, you actually have to do more. I

    00:36:01.000 –> 00:36:01.000

    think we’ve

    00:36:02.000 –> 00:36:05.000

    be because that kind of mindset was abused

    00:36:05.000 –> 00:36:07.000

    for for most of time, like, to to

    00:36:07.000 –> 00:36:08.000

    to burn people out and force people to

    00:36:08.000 –> 00:36:10.000

    work forty, fifty, sixty, eighty hour weeks, whatever.

    00:36:11.000 –> 00:36:13.000

    People push back the pendulum went all the

    00:36:13.000 –> 00:36:15.000

    way over here. They’re like, no. No. You

    00:36:15.000 –> 00:36:16.000

    just work thirty hours a week. It’ll be

    00:36:16.000 –> 00:36:18.000

    okay. Just hope for Like, no, I hope

    00:36:18.000 –> 00:36:19.000

    it’s a it’s a great fuel, but a

    00:36:19.000 –> 00:36:21.000

    terrible strategy. You actually have to work your

    00:36:21.000 –> 00:36:23.000

    tail off. If you if you wanna get

    00:36:23.000 –> 00:36:25.000

    things, you’ve gotta be willing to sacrifice

    00:36:26.000 –> 00:36:28.000

    And I think at some times, some seasons,

    00:36:28.000 –> 00:36:30.000

    that means you’re actually out of balance.

    00:36:31.000 –> 00:36:33.000

    You don’t want a life that’s out So

    00:36:33.000 –> 00:36:34.000

    I think for a season, if you wanna

    00:36:34.000 –> 00:36:36.000

    get to certain areas, you’ve gotta say, you’ve

    00:36:36.000 –> 00:36:38.000

    gotta shut out not everything, but almost everything,

    00:36:38.000 –> 00:36:40.000

    say, I’m going all in after this thing.

    00:36:40.000 –> 00:36:41.000

    And people are gonna say, you’re crazy. And

    00:36:41.000 –> 00:36:43.000

    then a year later, say, well, Maybe I

    00:36:43.000 –> 00:36:45.000

    was, but look what I accomplished because of

    00:36:45.000 –> 00:36:45.000

    that.

    00:36:46.000 –> 00:36:47.000

    Yeah. I agree, man. It does it goes

    00:36:47.000 –> 00:36:49.000

    in waves, doesn’t it? It just it’s sometimes

    00:36:49.000 –> 00:36:51.000

    you’re gonna be working family life more, sometimes

    00:36:51.000 –> 00:36:54.000

    you’re working at working. So but it’s gotta

    00:36:54.000 –> 00:36:56.000

    be somewhat balanced if if there is such

    00:36:56.000 –> 00:36:56.000

    a thing.

    00:36:57.000 –> 00:36:59.000

    If if I were to ask your team

    00:36:59.000 –> 00:36:59.000

    right now,

    00:37:00.000 –> 00:37:02.000

    you know, people that work for you. What

    00:37:02.000 –> 00:37:03.000

    what would they say

    00:37:04.000 –> 00:37:06.000

    you do well that helps build culture for

    00:37:06.000 –> 00:37:07.000

    your company?

    00:37:08.000 –> 00:37:09.000

    I think energy.

    00:37:10.000 –> 00:37:13.000

    I I think by nature, I’ve just always

    00:37:13.000 –> 00:37:13.000

    been,

    00:37:15.000 –> 00:37:16.000

    I don’t know, but by nature. Like, I’ve

    00:37:16.000 –> 00:37:18.000

    just always been a positive energy person. I’m

    00:37:18.000 –> 00:37:20.000

    an optimist. I tend to believe things are

    00:37:20.000 –> 00:37:21.000

    gonna work out.

    00:37:22.000 –> 00:37:23.000

    I’m not super serious.

    00:37:24.000 –> 00:37:25.000

    It’s interesting because I’ve I’ve

    00:37:26.000 –> 00:37:28.000

    just kinda go a different direction. But,

    00:37:28.000 –> 00:37:29.000

    you know, when I when I was in

    00:37:29.000 –> 00:37:31.000

    the corporate world, I was a goofy guy.

    00:37:31.000 –> 00:37:33.000

    We’d close a deal, and I’d run-in, like,

    00:37:33.000 –> 00:37:35.000

    fist pumping and yelling and just being goofy.

    00:37:35.000 –> 00:37:37.000

    Like, I just never took things super super

    00:37:37.000 –> 00:37:38.000

    serious,

    00:37:38.000 –> 00:37:40.000

    and we were unbelievably successful. Like, I was

    00:37:40.000 –> 00:37:42.000

    number two in the company in sales, like,

    00:37:42.000 –> 00:37:44.000

    and I wasn’t your typical,

    00:37:44.000 –> 00:37:47.000

    you know, buttoned up, super serious business minded

    00:37:47.000 –> 00:37:49.000

    salesperson. I just had fun and loved people.

    00:37:50.000 –> 00:37:52.000

    When I started in business, I don’t know

    00:37:52.000 –> 00:37:54.000

    if anybody said it to me or if

    00:37:54.000 –> 00:37:56.000

    I assumed they said it to me or

    00:37:56.000 –> 00:37:57.000

    if I just took on this belief,

    00:37:58.000 –> 00:38:00.000

    because people always say, man, you know, Kevin,

    00:38:00.000 –> 00:38:02.000

    he’s just not super serious, and he’s not

    00:38:02.000 –> 00:38:03.000

    that organized, and he’s not that into the

    00:38:03.000 –> 00:38:04.000

    details.

    00:38:04.000 –> 00:38:07.000

    And I I wore that as people don’t

    00:38:07.000 –> 00:38:08.000

    think I can be successful. Don’t think I

    00:38:08.000 –> 00:38:09.000

    can do this on my own. They don’t

    00:38:09.000 –> 00:38:11.000

    think I can build a business. And so

    00:38:11.000 –> 00:38:14.000

    I shut down kind of the goofy part

    00:38:14.000 –> 00:38:15.000

    of me for a long time.

    00:38:16.000 –> 00:38:18.000

    And that it’s called the quote unquote, unserious

    00:38:18.000 –> 00:38:19.000

    part of me to the point that people

    00:38:20.000 –> 00:38:21.000

    we do a lot with personality in our

    00:38:21.000 –> 00:38:23.000

    businesses. People are like, oh, I don’t actually

    00:38:23.000 –> 00:38:24.000

    think you are this personality. I’m like, no.

    00:38:24.000 –> 00:38:25.000

    No. No. I just want. I’ve been under

    00:38:25.000 –> 00:38:27.000

    stress for a decade trying to build. And

    00:38:27.000 –> 00:38:30.000

    then, two, I’ve just recently realized I believed

    00:38:30.000 –> 00:38:31.000

    to lie or whatever,

    00:38:31.000 –> 00:38:33.000

    a limiting belief that I had to be

    00:38:33.000 –> 00:38:35.000

    this way to be successful.

    00:38:35.000 –> 00:38:36.000

    And so I’ve just kinda been coming out

    00:38:36.000 –> 00:38:39.000

    of that shell again the last year or

    00:38:39.000 –> 00:38:39.000

    two.

    00:38:40.000 –> 00:38:41.000

    I’m like, no. No. No. Like, I love

    00:38:41.000 –> 00:38:43.000

    to have fun. Like, you can have fun.

    00:38:43.000 –> 00:38:44.000

    You don’t have to be

    00:38:45.000 –> 00:38:47.000

    serious and and all these things to be

    00:38:47.000 –> 00:38:49.000

    successful. Like, you can you can have big

    00:38:49.000 –> 00:38:51.000

    dreams, and you can be goofy, and you

    00:38:51.000 –> 00:38:52.000

    can make people laugh, and

    00:38:53.000 –> 00:38:55.000

    You can inject comedy in certain situations, and

    00:38:55.000 –> 00:38:56.000

    maybe it’s not you don’t always need to

    00:38:56.000 –> 00:38:58.000

    inject. Like, there’s a time to be serious,

    00:38:58.000 –> 00:38:58.000

    but,

    00:38:59.000 –> 00:39:01.000

    I think people just say, like, generally, I

    00:39:01.000 –> 00:39:02.000

    bring I bring fun.

    00:39:02.000 –> 00:39:04.000

    Yeah. So that was one of my biggest

    00:39:04.000 –> 00:39:06.000

    learnings when I looked back at my career,

    00:39:06.000 –> 00:39:08.000

    you know, twenty two years in the wealth

    00:39:08.000 –> 00:39:10.000

    management space. And so

    00:39:11.000 –> 00:39:13.000

    when I was this young the young Brett

    00:39:13.000 –> 00:39:14.000

    would go take some of the older guys

    00:39:14.000 –> 00:39:16.000

    with him to meetings to try to learn.

    00:39:16.000 –> 00:39:17.000

    Right? And then I would just I thought

    00:39:17.000 –> 00:39:19.000

    I had to live in this just like

    00:39:19.000 –> 00:39:21.000

    what you were just saying. And and as

    00:39:21.000 –> 00:39:23.000

    soon as I found out or I guess

    00:39:23.000 –> 00:39:24.000

    I shouldn’t say found out. As soon as

    00:39:24.000 –> 00:39:26.000

    I believed that I could be Brett and

    00:39:26.000 –> 00:39:28.000

    to your point, have fun and and laugh

    00:39:28.000 –> 00:39:29.000

    a lot at work. It hadn’t been that’d

    00:39:29.000 –> 00:39:30.000

    be so damn serious.

    00:39:31.000 –> 00:39:32.000

    It’s an amazing. That’s when I started to

    00:39:32.000 –> 00:39:34.000

    find myself becoming more and more successful.

    00:39:35.000 –> 00:39:37.000

    Yeah. You well, you you find yourself being

    00:39:37.000 –> 00:39:39.000

    more successful Gilliland then you actually have fun

    00:39:39.000 –> 00:39:41.000

    being successful. Right?

    00:39:41.000 –> 00:39:42.000

    Wait a hell of a lot more. Like,

    00:39:42.000 –> 00:39:43.000

    because you can have six you can have

    00:39:43.000 –> 00:39:45.000

    success the other way or or a limited

    00:39:45.000 –> 00:39:47.000

    version of success, but you’re miserable all the

    00:39:47.000 –> 00:39:48.000

    time because you’re always feel like you’re trying

    00:39:48.000 –> 00:39:49.000

    to be someone you’re not. I was like,

    00:39:49.000 –> 00:39:50.000

    wait a minute. No. I can be me.

    00:39:50.000 –> 00:39:52.000

    And succeed. I don’t need to beat the

    00:39:52.000 –> 00:39:53.000

    and I, you know, again, we talk a

    00:39:53.000 –> 00:39:55.000

    lot about personality. Like, we’ve got kind of

    00:39:55.000 –> 00:39:57.000

    a right hand and left hand. I’m typically

    00:39:57.000 –> 00:39:59.000

    this part, you know, goofy, loud, fun, whatever.

    00:40:00.000 –> 00:40:01.000

    But there’s a part of me that can

    00:40:01.000 –> 00:40:03.000

    be serious that can be locked in that

    00:40:03.000 –> 00:40:05.000

    can be quote unquote professional, whatever that means.

    00:40:05.000 –> 00:40:07.000

    But for me to live there means I

    00:40:07.000 –> 00:40:10.000

    lose who I act actually am. And so

    00:40:10.000 –> 00:40:12.000

    trying to find that balance of, like, okay.

    00:40:12.000 –> 00:40:13.000

    When can I be me and when do

    00:40:13.000 –> 00:40:15.000

    I not need to be me? And how

    00:40:15.000 –> 00:40:16.000

    do I make that operate so that that

    00:40:16.000 –> 00:40:20.000

    everyone around me actually wins. Yep. Yep. So

    00:40:20.000 –> 00:40:21.000

    you can see this sticker right here, this

    00:40:21.000 –> 00:40:23.000

    f greater than p. I do. Yeah. Yeah.

    00:40:24.000 –> 00:40:26.000

    Our our mission is helping people achieve a

    00:40:26.000 –> 00:40:28.000

    future great in your past. And so it

    00:40:28.000 –> 00:40:30.000

    doesn’t mean that, you know, you had a

    00:40:30.000 –> 00:40:31.000

    bad past.

    00:40:31.000 –> 00:40:33.000

    But when you hear that, achieving a future

    00:40:33.000 –> 00:40:35.000

    greater than your past, what comes to mind

    00:40:35.000 –> 00:40:36.000

    for you?

    00:40:38.000 –> 00:40:39.000

    Oh, man. Well, I love it because I

    00:40:39.000 –> 00:40:41.000

    was actually wondering, like, I haven’t seen that

    00:40:41.000 –> 00:40:43.000

    on any of email, like, the soft company.

    00:40:43.000 –> 00:40:45.000

    I’m like, okay.

    00:40:45.000 –> 00:40:47.000

    Some so I am glad you brought that

    00:40:47.000 –> 00:40:48.000

    up because that’s good because that’s actually bothered

    00:40:48.000 –> 00:40:49.000

    me for a long time.

    00:40:50.000 –> 00:40:52.000

    No. That’s that’s good. Future greater than your

    00:40:52.000 –> 00:40:53.000

    past.

    00:40:53.000 –> 00:40:56.000

    I think for me that speaks hope to

    00:40:56.000 –> 00:40:57.000

    Gilliland

    00:40:57.000 –> 00:40:59.000

    I said earlier, right, hope is is is

    00:40:59.000 –> 00:41:01.000

    not a strategy, but it is great fuel.

    00:41:02.000 –> 00:41:04.000

    And I think if people are fueled by

    00:41:04.000 –> 00:41:06.000

    hope that it like you said, Does today

    00:41:06.000 –> 00:41:08.000

    could be good, but tomorrow could be even

    00:41:08.000 –> 00:41:10.000

    better. Mhmm. Doesn’t mean you have to have

    00:41:10.000 –> 00:41:11.000

    a terrible pass that you’re going through some

    00:41:11.000 –> 00:41:14.000

    stuff today, like, maybe you are. It certainly

    00:41:14.000 –> 00:41:15.000

    helps in those seasons. Right? If if things

    00:41:15.000 –> 00:41:17.000

    are difficult, like, hey, things can be better

    00:41:17.000 –> 00:41:19.000

    tomorrow. Whatever today is, things can be better

    00:41:19.000 –> 00:41:19.000

    tomorrow.

    00:41:20.000 –> 00:41:22.000

    But I think whatever season are in good

    00:41:22.000 –> 00:41:23.000

    season, tough season,

    00:41:24.000 –> 00:41:27.000

    seasons of, of abundance seasons where things are

    00:41:27.000 –> 00:41:29.000

    a little bit scarce. It’s like, hey, whatever

    00:41:29.000 –> 00:41:30.000

    season

    00:41:30.000 –> 00:41:32.000

    your future can is actually unlimited if you

    00:41:32.000 –> 00:41:35.000

    wanna create it. And and not in, you

    00:41:35.000 –> 00:41:36.000

    know, necessarily materialistic

    00:41:36.000 –> 00:41:38.000

    type sense, but, like, you can have a

    00:41:38.000 –> 00:41:40.000

    better tomorrow if you actually want to. And

    00:41:40.000 –> 00:41:41.000

    I think most people,

    00:41:42.000 –> 00:41:44.000

    I think most people have lost that. I

    00:41:44.000 –> 00:41:47.000

    don’t think people believe generally speaking anymore.

    00:41:47.000 –> 00:41:49.000

    They don’t believe that tomorrow can be better

    00:41:49.000 –> 00:41:51.000

    than today. I think people are stuck, and

    00:41:51.000 –> 00:41:53.000

    they feel like they’re always going to be

    00:41:53.000 –> 00:41:55.000

    stuck. Yeah. And they just get on this

    00:41:55.000 –> 00:41:57.000

    hamster wheel frustration and say, I don’t know.

    00:41:57.000 –> 00:42:00.000

    When you actually have so we have this

    00:42:00.000 –> 00:42:01.000

    to was this tool we use. We didn’t

    00:42:01.000 –> 00:42:03.000

    create it, but it’s called the the the

    00:42:03.000 –> 00:42:03.000

    change equation.

    00:42:04.000 –> 00:42:05.000

    And part of it is saying,

    00:42:06.000 –> 00:42:08.000

    you know, where what where’s your dissatisfaction

    00:42:09.000 –> 00:42:11.000

    in life? What are you dissatisfied with? Could

    00:42:11.000 –> 00:42:12.000

    be your finances, could be your family, could

    00:42:12.000 –> 00:42:14.000

    be your career, could be your health,

    00:42:15.000 –> 00:42:16.000

    could be relationships,

    00:42:16.000 –> 00:42:18.000

    could be a number of things. And and

    00:42:18.000 –> 00:42:20.000

    how dissatisfied are you, like, one to ten

    00:42:20.000 –> 00:42:21.000

    it’s like a one or a two, it’s

    00:42:21.000 –> 00:42:24.000

    like, okay. You’re not dissatisfied. You’re annoyed. You

    00:42:24.000 –> 00:42:25.000

    know, just get it stop complaining and move

    00:42:25.000 –> 00:42:27.000

    on. It’s an eight or a nine. It’s

    00:42:27.000 –> 00:42:29.000

    like, okay. We gotta do some surgery. Like,

    00:42:29.000 –> 00:42:31.000

    there’s some there’s some actual pain. So if

    00:42:31.000 –> 00:42:34.000

    you’re dissatisfaction, let’s say let’s say finances or

    00:42:34.000 –> 00:42:35.000

    your health, you’re an eight,

    00:42:36.000 –> 00:42:38.000

    What’s your vision? What’s your specific vision for

    00:42:38.000 –> 00:42:38.000

    that area? For for finances, your health, relationship,

    00:42:38.000 –> 00:42:38.000

    career? Most people, when when your vision is

    00:42:38.000 –> 00:42:39.000

    lower than

    00:42:45.000 –> 00:42:46.000

    your satisfaction,

    00:42:47.000 –> 00:42:49.000

    you get frustration, you get bitterness, you get

    00:42:49.000 –> 00:42:51.000

    discontent, you get anxiety, and that’s where most

    00:42:51.000 –> 00:42:53.000

    people are. You look around. Most people are

    00:42:53.000 –> 00:42:54.000

    are dissatisfied

    00:42:54.000 –> 00:42:56.000

    but they don’t have a vision of what

    00:42:56.000 –> 00:42:58.000

    could be. And so they’re stuck. Well, when

    00:42:58.000 –> 00:43:00.000

    your vision is higher than your dissatisfaction, well,

    00:43:00.000 –> 00:43:02.000

    then you have ambition, you have motivation,

    00:43:03.000 –> 00:43:04.000

    it’s saying like, hey, I’m at base camp

    00:43:04.000 –> 00:43:06.000

    at Mount Everest. I’m trying to get to

    00:43:06.000 –> 00:43:07.000

    the top. I’m not there yet,

    00:43:08.000 –> 00:43:09.000

    but I at least know where I’m going.

    00:43:09.000 –> 00:43:11.000

    And so you wake up every day with

    00:43:11.000 –> 00:43:13.000

    a direction that you wanna Gilliland

    00:43:13.000 –> 00:43:15.000

    so that that’s what I hear, what I

    00:43:15.000 –> 00:43:16.000

    see, when I see see future over your

    00:43:16.000 –> 00:43:17.000

    past, like,

    00:43:17.000 –> 00:43:19.000

    yeah, you’ve gotta have a Gilliland and a

    00:43:19.000 –> 00:43:21.000

    vision and a hope. And when you have

    00:43:21.000 –> 00:43:23.000

    that, anything’s possible. Yep. And I love that

    00:43:23.000 –> 00:43:25.000

    because it makes me think when we started

    00:43:25.000 –> 00:43:28.000

    our firm visionary wealth advisors that that so

    00:43:28.000 –> 00:43:31.000

    it’ll be ten years, in March. And

    00:43:32.000 –> 00:43:35.000

    that previous spot, as I was becoming more

    00:43:35.000 –> 00:43:36.000

    successful,

    00:43:36.000 –> 00:43:38.000

    right? Mhmm. My job satisfaction

    00:43:38.000 –> 00:43:41.000

    was going down. And Yeah. And then but

    00:43:41.000 –> 00:43:43.000

    we made this change to your point.

    00:43:43.000 –> 00:43:46.000

    Is it the Gilliland division was greater, right,

    00:43:46.000 –> 00:43:47.000

    than where we And so,

    00:43:48.000 –> 00:43:50.000

    it did. It fueled fire. It fueled energy.

    00:43:50.000 –> 00:43:53.000

    It fueled passion. But also, for me, personally,

    00:43:53.000 –> 00:43:55.000

    it it is basically

    00:43:55.000 –> 00:43:58.000

    you know, minimized to almost hardly anything, my

    00:43:58.000 –> 00:44:00.000

    anxiety, and my stress, and and Right. And

    00:44:00.000 –> 00:44:02.000

    so that happiness. And so it doesn’t ever

    00:44:02.000 –> 00:44:04.000

    mean it’s the right time because it wasn’t

    00:44:04.000 –> 00:44:06.000

    time. We were my wife was pregnant with

    00:44:06.000 –> 00:44:09.000

    our fourth child, built a new home. And

    00:44:09.000 –> 00:44:10.000

    so people have to

    00:44:10.000 –> 00:44:13.000

    think about those things, but take risks sometimes.

    00:44:13.000 –> 00:44:14.000

    Man, and you gotta bet on yourself, and

    00:44:14.000 –> 00:44:16.000

    you gotta go do it. So so I’m

    00:44:16.000 –> 00:44:18.000

    curious. I I’ve never done this before, but

    00:44:18.000 –> 00:44:19.000

    I’m gonna start doing this. I think I

    00:44:19.000 –> 00:44:21.000

    had this, pop in my mind. So the

    00:44:21.000 –> 00:44:23.000

    circuit of success, hence the podcast you’re on

    00:44:23.000 –> 00:44:25.000

    here. Yeah. The circuits of success are attitude,

    00:44:26.000 –> 00:44:26.000

    your beliefs,

    00:44:27.000 –> 00:44:28.000

    action,

    00:44:28.000 –> 00:44:31.000

    results. Right? So your attitude, your belief system,

    00:44:31.000 –> 00:44:33.000

    the action take, get your results. So when

    00:44:33.000 –> 00:44:35.000

    you hear those four, which one of those

    00:44:35.000 –> 00:44:37.000

    does dive deep into one of? Which word

    00:44:37.000 –> 00:44:39.000

    do you like? Attitude, beliefs, action, results?

    00:44:40.000 –> 00:44:43.000

    I think belief for me is the most

    00:44:43.000 –> 00:44:44.000

    powerful force in the world.

    00:44:45.000 –> 00:44:47.000

    You know, like that one for me trumps

    00:44:47.000 –> 00:44:49.000

    all of it.

    00:44:49.000 –> 00:44:51.000

    Meaning if if

    00:44:52.000 –> 00:44:54.000

    So you started the company because you believed

    00:44:54.000 –> 00:44:56.000

    success was possible. Mhmm. If you didn’t believe

    00:44:56.000 –> 00:44:58.000

    in it, you wouldn’t have done it. And

    00:44:58.000 –> 00:44:59.000

    that doesn’t mean you believed in it every

    00:44:59.000 –> 00:45:01.000

    single day. Right? We’re we’re human. We we

    00:45:01.000 –> 00:45:03.000

    have those moments of doubt and fear.

    00:45:04.000 –> 00:45:07.000

    But, like, the the car you drive that

    00:45:07.000 –> 00:45:10.000

    car exists because somebody believed it was possible.

    00:45:10.000 –> 00:45:12.000

    That car manufacturer exists because somebody thought I’m

    00:45:12.000 –> 00:45:15.000

    gonna I’m gonna create this. And the the

    00:45:15.000 –> 00:45:17.000

    school you went to, the town you’re from,

    00:45:17.000 –> 00:45:19.000

    All these things exist because somebody believed in

    00:45:19.000 –> 00:45:21.000

    it enough to take action. There may have

    00:45:21.000 –> 00:45:23.000

    been been several. It may have been hundreds

    00:45:23.000 –> 00:45:24.000

    of people who believed.

    00:45:24.000 –> 00:45:25.000

    I think it’s possible.

    00:45:25.000 –> 00:45:27.000

    But doubt eventually went out, and they didn’t

    00:45:27.000 –> 00:45:29.000

    figure out a way to create a university,

    00:45:29.000 –> 00:45:31.000

    to create a business, to create a car,

    00:45:31.000 –> 00:45:33.000

    to create a clothing brand, whatever it may

    00:45:33.000 –> 00:45:33.000

    be.

    00:45:34.000 –> 00:45:36.000

    Everything around us is created because somebody believed

    00:45:36.000 –> 00:45:39.000

    in it enough to actually take action on

    00:45:39.000 –> 00:45:40.000

    on those beliefs.

    00:45:41.000 –> 00:45:43.000

    And so I would say belief belief drives

    00:45:43.000 –> 00:45:43.000

    behavior.

    00:45:44.000 –> 00:45:46.000

    And belief will look for a way forward

    00:45:46.000 –> 00:45:48.000

    where doubt will look for a way out.

    00:45:48.000 –> 00:45:50.000

    And I think most people in life, right,

    00:45:50.000 –> 00:45:52.000

    we get on this path, early on, we

    00:45:52.000 –> 00:45:54.000

    believe our belief is high. Starting business, whatever

    00:45:54.000 –> 00:45:55.000

    it is. Like, man, this can be awesome.

    00:45:55.000 –> 00:45:56.000

    We can do it because we have no

    00:45:56.000 –> 00:45:58.000

    clue what that road’s gonna look like. We

    00:45:58.000 –> 00:45:59.000

    just think, like, Sarah, we think success is

    00:45:59.000 –> 00:46:02.000

    gonna go this way. We don’t anticipate all

    00:46:02.000 –> 00:46:04.000

    this this roundabout and chaos in in the

    00:46:04.000 –> 00:46:05.000

    middle of it.

    00:46:05.000 –> 00:46:07.000

    But for the people who who in the

    00:46:07.000 –> 00:46:09.000

    midst of that standard, I still I still

    00:46:09.000 –> 00:46:10.000

    believe in this thing that chose to run

    00:46:10.000 –> 00:46:12.000

    after. I still believe it’s possible. For me,

    00:46:12.000 –> 00:46:13.000

    it’s like

    00:46:13.000 –> 00:46:15.000

    going down, the highway,

    00:46:16.000 –> 00:46:18.000

    and there’s all these off ramps it’s gonna

    00:46:18.000 –> 00:46:20.000

    be hard, you might fail. They’re gonna laugh

    00:46:20.000 –> 00:46:22.000

    at you. You’re gonna lose everything. Like, whatever

    00:46:22.000 –> 00:46:24.000

    all the excuses the fears are, and if

    00:46:24.000 –> 00:46:27.000

    you if doubt is greater, as soon as

    00:46:27.000 –> 00:46:28.000

    you face a little bit of adversity,

    00:46:29.000 –> 00:46:31.000

    doubts, like, you’re right. I might fail. See

    00:46:31.000 –> 00:46:33.000

    you. I’m out. I’m gonna quit before I

    00:46:33.000 –> 00:46:35.000

    fail. And most people, they just they they

    00:46:35.000 –> 00:46:37.000

    have a life it’s almost like they’re just

    00:46:37.000 –> 00:46:38.000

    driving in a circle. Right? They get on

    00:46:38.000 –> 00:46:40.000

    be on the highway. Like, I believe it’s

    00:46:40.000 –> 00:46:41.000

    gonna be great.

    00:46:41.000 –> 00:46:43.000

    It gets hard. Oh, my might fail, and

    00:46:43.000 –> 00:46:45.000

    they get off. In the circle right back

    00:46:45.000 –> 00:46:46.000

    around and get on the next path. Oh,

    00:46:46.000 –> 00:46:48.000

    this is gonna be great. This is the

    00:46:48.000 –> 00:46:49.000

    one. It gets hard, and they take the

    00:46:49.000 –> 00:46:51.000

    next off ramp, and they just keep circling

    00:46:51.000 –> 00:46:51.000

    around.

    00:46:52.000 –> 00:46:54.000

    There’s people who believe, like, might be hard.

    00:46:54.000 –> 00:46:56.000

    That’s okay. I might fail. That’s okay. They

    00:46:56.000 –> 00:46:58.000

    might laugh at me. That’s okay. Because that

    00:46:58.000 –> 00:47:00.000

    belief is greater than their doubt, and, like,

    00:47:00.000 –> 00:47:02.000

    I’m gonna go figure out what’s possible. You

    00:47:02.000 –> 00:47:03.000

    know, and so I for me, I just

    00:47:03.000 –> 00:47:06.000

    think belief is such a powerful force. Yeah.

    00:47:06.000 –> 00:47:08.000

    Amen into that. So my final question on

    00:47:08.000 –> 00:47:11.000

    that, and, would be then belief in self,

    00:47:11.000 –> 00:47:12.000

    you know, I believe in a higher powers.

    00:47:12.000 –> 00:47:14.000

    Well, I believe in god. I believe in

    00:47:14.000 –> 00:47:16.000

    self. I believe in goal management or goal

    00:47:16.000 –> 00:47:16.000

    planning.

    00:47:17.000 –> 00:47:19.000

    Mhmm. Go achievement. All these things. Right? But

    00:47:19.000 –> 00:47:20.000

    The belief in yourself,

    00:47:21.000 –> 00:47:23.000

    how what would you recommend for people right

    00:47:23.000 –> 00:47:25.000

    now is to continue to grow that as

    00:47:25.000 –> 00:47:25.000

    much as possible. And there’s a fine line

    00:47:25.000 –> 00:47:25.000

    between arrogance

    00:47:28.000 –> 00:47:30.000

    and right? So how do we grow,

    00:47:30.000 –> 00:47:31.000

    in our belief in ourself?

    00:47:33.000 –> 00:47:35.000

    I think two things coming to mind. One,

    00:47:35.000 –> 00:47:37.000

    and then I know this gonna sound cheesy.

    00:47:37.000 –> 00:47:40.000

    So apologies to anyone listening, but cheesy works.

    00:47:40.000 –> 00:47:42.000

    One, I think, like, self affirmations.

    00:47:43.000 –> 00:47:45.000

    Like, I think think of the doubts that

    00:47:45.000 –> 00:47:47.000

    come in your mind. Like, write them down.

    00:47:47.000 –> 00:47:48.000

    I’m not good enough. I don’t have what

    00:47:48.000 –> 00:47:49.000

    it takes.

    00:47:49.000 –> 00:47:52.000

    People don’t believe in me. Whatever. All these

    00:47:52.000 –> 00:47:53.000

    lies that fill our brain

    00:47:54.000 –> 00:47:56.000

    that keep us from taking action. If you

    00:47:56.000 –> 00:47:57.000

    would write them down and write a truth

    00:47:57.000 –> 00:48:00.000

    next to it, like and or even write

    00:48:00.000 –> 00:48:02.000

    another column, of, like, who said that? Oh,

    00:48:02.000 –> 00:48:03.000

    nobody.

    00:48:04.000 –> 00:48:06.000

    Nobody said I would not get enough. Nobody

    00:48:06.000 –> 00:48:07.000

    said I can’t do it. Like, now maybe

    00:48:07.000 –> 00:48:08.000

    someone actually in your life, you know, you

    00:48:08.000 –> 00:48:11.000

    had some some jerk who put some negativity

    00:48:11.000 –> 00:48:13.000

    in in your mind, like Right. Most of

    00:48:13.000 –> 00:48:14.000

    the time, the person is us.

    00:48:15.000 –> 00:48:18.000

    And it’s like, oh, Well, okay. I’m the

    00:48:18.000 –> 00:48:19.000

    only person who said that, which means it’s

    00:48:19.000 –> 00:48:21.000

    not true. Well, what’s the truth of that?

    00:48:21.000 –> 00:48:22.000

    I am good enough. I do have what

    00:48:22.000 –> 00:48:23.000

    it takes.

    00:48:23.000 –> 00:48:25.000

    Whatever it may be, and so to to

    00:48:25.000 –> 00:48:25.000

    counter

    00:48:26.000 –> 00:48:29.000

    the lies with truth, and and that’s why

    00:48:29.000 –> 00:48:30.000

    I love, like, the power of belief in

    00:48:30.000 –> 00:48:32.000

    the brain. I’ve I’ve become just obsessed with

    00:48:32.000 –> 00:48:34.000

    the mind over the last, like, two years,

    00:48:34.000 –> 00:48:35.000

    three years,

    00:48:35.000 –> 00:48:38.000

    What what happens when you have a negative

    00:48:38.000 –> 00:48:40.000

    thought, it does actual brain damage.

    00:48:41.000 –> 00:48:43.000

    And so it weakens your brain. It weakens

    00:48:43.000 –> 00:48:45.000

    your brain’s ability to be innovative, to be

    00:48:45.000 –> 00:48:47.000

    creative, to be confident, to be focused, to

    00:48:47.000 –> 00:48:50.000

    be clear, to be calm. And so negativity

    00:48:50.000 –> 00:48:52.000

    does brain damage, which means you’re more likely

    00:48:52.000 –> 00:48:54.000

    to have more negative thoughts and does more

    00:48:54.000 –> 00:48:55.000

    brain damage. So,

    00:48:56.000 –> 00:48:56.000

    and when you have a positive thought, it

    00:48:56.000 –> 00:48:57.000

    it it strengthens your brain.

    00:48:59.000 –> 00:49:02.000

    Right? Positive thoughts re regenerate. They rebuild your

    00:49:02.000 –> 00:49:04.000

    brain to make you more confident, more clear,

    00:49:04.000 –> 00:49:05.000

    more creative, more innovative, more

    00:49:07.000 –> 00:49:07.000

    focused

    00:49:07.000 –> 00:49:09.000

    And so this idea of positive versus negative

    00:49:09.000 –> 00:49:12.000

    thinking, like, it’s actually changing. Your brain is

    00:49:12.000 –> 00:49:12.000

    not a,

    00:49:13.000 –> 00:49:15.000

    it’s not a a static thing. Right? It’s

    00:49:15.000 –> 00:49:17.000

    not fixed. It changes, and every thought is

    00:49:17.000 –> 00:49:19.000

    changing it. Your brain is it’s crazy. It’s

    00:49:19.000 –> 00:49:21.000

    like your our brain is

    00:49:21.000 –> 00:49:23.000

    a it it’s Gilliland.

    00:49:23.000 –> 00:49:26.000

    And fascinating, but it’s also very stupid. Your

    00:49:26.000 –> 00:49:28.000

    brain will believe whatever you tell it. Dings

    00:49:28.000 –> 00:49:29.000

    fast. That’s right.

    00:49:30.000 –> 00:49:31.000

    I think one, and you get to choose

    00:49:31.000 –> 00:49:33.000

    what you tell it. And so the more

    00:49:33.000 –> 00:49:34.000

    you practice, like and and so part of

    00:49:34.000 –> 00:49:35.000

    my morning routine,

    00:49:36.000 –> 00:49:37.000

    I’ve got mind body and soul. So I’ve

    00:49:37.000 –> 00:49:39.000

    got the the faith deal. I’ve got the

    00:49:39.000 –> 00:49:40.000

    workout.

    00:49:40.000 –> 00:49:42.000

    And then every day I write down ten

    00:49:42.000 –> 00:49:43.000

    things that I’m grateful for.

    00:49:44.000 –> 00:49:45.000

    And I started doing that during COVID when

    00:49:45.000 –> 00:49:47.000

    anxiety started to kick in a little bit.

    00:49:48.000 –> 00:49:49.000

    So I think number one is just some

    00:49:49.000 –> 00:49:50.000

    form of affirmations.

    00:49:51.000 –> 00:49:53.000

    You could even call these I’m statements. I

    00:49:53.000 –> 00:49:54.000

    I have a friend who she she works

    00:49:54.000 –> 00:49:56.000

    with the Air Force doing leadership training, and

    00:49:56.000 –> 00:49:58.000

    she was real nervous and insecure about it.

    00:49:58.000 –> 00:50:00.000

    She was real, like, sweet, quiet. So the

    00:50:00.000 –> 00:50:01.000

    moment, she’s like, what do I have to

    00:50:01.000 –> 00:50:02.000

    offer? She’s powerhouse.

    00:50:03.000 –> 00:50:04.000

    And so she put in her in her

    00:50:04.000 –> 00:50:06.000

    bone, like, every three hours, I’m confident.

    00:50:07.000 –> 00:50:09.000

    I’m a great leader. I have what it

    00:50:09.000 –> 00:50:09.000

    takes.

    00:50:10.000 –> 00:50:12.000

    And so it was just these reminders to

    00:50:12.000 –> 00:50:13.000

    her. And it started to reshape her brain

    00:50:13.000 –> 00:50:15.000

    to where she started to believe those things,

    00:50:15.000 –> 00:50:17.000

    then live those things. So number one, I

    00:50:17.000 –> 00:50:19.000

    think some form of self talk

    00:50:19.000 –> 00:50:21.000

    is really important. And I think number two

    00:50:21.000 –> 00:50:24.000

    is go go stack as many small successes

    00:50:24.000 –> 00:50:26.000

    as you possibly can. That could be going

    00:50:26.000 –> 00:50:27.000

    on a ten minute walk. That can be

    00:50:27.000 –> 00:50:28.000

    a success.

    00:50:29.000 –> 00:50:31.000

    It could be, what, like, having a difficult

    00:50:31.000 –> 00:50:33.000

    conversation. But but that builds confidence when you

    00:50:33.000 –> 00:50:35.000

    when you, you know, the other thing your

    00:50:35.000 –> 00:50:37.000

    brain does, If you have a hard task

    00:50:37.000 –> 00:50:38.000

    in front of you and you quit,

    00:50:40.000 –> 00:50:42.000

    it’s like railroad tracks are being laid in

    00:50:42.000 –> 00:50:44.000

    your brain. And when you quit, there’s a

    00:50:44.000 –> 00:50:46.000

    gap. The railroad tracks don’t finish.

    00:50:46.000 –> 00:50:48.000

    And so the next time you’re in a

    00:50:48.000 –> 00:50:50.000

    difficult situation, your brain doesn’t know how to

    00:50:50.000 –> 00:50:51.000

    finish the hard task. It’s like all it

    00:50:51.000 –> 00:50:53.000

    knows what to do is is to quit

    00:50:54.000 –> 00:50:56.000

    When you complete it, it it’s like it

    00:50:56.000 –> 00:50:58.000

    lays that railroad track and it finishes it.

    00:50:58.000 –> 00:50:59.000

    It completes the track. And so the next

    00:50:59.000 –> 00:51:01.000

    time you’re in a hard situation, your brain’s

    00:51:01.000 –> 00:51:02.000

    like, oh, I know what to do here.

    00:51:02.000 –> 00:51:03.000

    I know how to finish. I know how

    00:51:03.000 –> 00:51:05.000

    to do hard things, which is part of

    00:51:05.000 –> 00:51:07.000

    why, like, just the value of working out

    00:51:07.000 –> 00:51:10.000

    every day. It’s hard. It’s not fun. Most

    00:51:10.000 –> 00:51:11.000

    days I don’t wanna finish it. Like, this

    00:51:11.000 –> 00:51:13.000

    is killing me. I wanna Oh, I’m like,

    00:51:13.000 –> 00:51:14.000

    I’ve got five more minutes. I can do

    00:51:14.000 –> 00:51:16.000

    anything for five more minutes, whatever it is.

    00:51:16.000 –> 00:51:18.000

    But part of part of me doing that

    00:51:18.000 –> 00:51:19.000

    one is my own just physical health, but

    00:51:19.000 –> 00:51:21.000

    two training your brain to to deal with

    00:51:21.000 –> 00:51:23.000

    adversity to do hard things. And so those

    00:51:23.000 –> 00:51:25.000

    things build confidence when you need confidence.

    00:51:26.000 –> 00:51:28.000

    Yeah. So strong. I I think about that

    00:51:28.000 –> 00:51:30.000

    made me think about what I call comfort

    00:51:30.000 –> 00:51:32.000

    zone callus. Right? Your comfort zone is so

    00:51:32.000 –> 00:51:34.000

    small when we start out. Right? But then

    00:51:34.000 –> 00:51:35.000

    if you do something,

    00:51:35.000 –> 00:51:37.000

    it gets it just keeps getting a little

    00:51:37.000 –> 00:51:39.000

    bit bigger. Right? So then your hand, if

    00:51:39.000 –> 00:51:40.000

    it’s if you have a callus from, you

    00:51:40.000 –> 00:51:41.000

    know, work or whatever it may be, you

    00:51:41.000 –> 00:51:43.000

    just you gotta go around the callus, right,

    00:51:43.000 –> 00:51:45.000

    and figure out a way out to get

    00:51:45.000 –> 00:51:47.000

    out of your comfort zone. So well, Kevin,

    00:51:47.000 –> 00:51:48.000

    this has been awesome. And where do our

    00:51:48.000 –> 00:51:51.000

    listeners find more of, Kevin DeShazo?

    00:51:52.000 –> 00:51:54.000

    Yeah. So I’m on every social media platform,

    00:51:54.000 –> 00:51:56.000

    just at Kevin DeShazo,

    00:51:56.000 –> 00:51:58.000

    Twitter or X and and Instagram, probably the

    00:51:58.000 –> 00:52:01.000

    two that I’m most active on, LinkedIn fairly

    00:52:01.000 –> 00:52:01.000

    active as well.

    00:52:02.000 –> 00:52:04.000

    You’re welcome to just go to the website.

    00:52:04.000 –> 00:52:05.000

    DeShazo dot me.

    00:52:06.000 –> 00:52:07.000

    If you’re in sports,

    00:52:07.000 –> 00:52:10.000

    our sports leadership company is be better leaders

    00:52:10.000 –> 00:52:12.000

    dot com. So those are those are the

    00:52:12.000 –> 00:52:13.000

    easiest places to find me. It’s so great

    00:52:13.000 –> 00:52:14.000

    to have you on the circuit success, man.

    00:52:14.000 –> 00:52:16.000

    Appreciate your time. Absolutely. I honor to be

    00:52:16.000 –> 00:52:17.000

    with you.

    53 min

About The Circuit of Success Podcast with Brett Gilliland

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The podcast for success, entrepreneurship, business, mentorship.

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