The CMO Podcast

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. 

In this conversation, Zena tells Jim about how her time working at a technology company helped her move faster at Kimberly-Clark. She also discusses how her team is measuring its brand's impact across the world and shares successful strategies for connecting to consumers with purpose.

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Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook.

In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix.

In this episode, Deena discusses how StockX stays customer-centric and all the ways they listen to their consumers, fans, and employees on all levels. Deena also talks about StockX's roadmap from growing the business to growing the brand. This is a great episode about how brands can successfully scale while connecting with their users. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive.

In this episode, Michael shares his insights on how to market a national media brand and why NPR is different from any of his previous organizations. Michael discusses how NPR is not only diversifying their talent, but also how his team is bringing their legacy audience along for the ride. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies begin to disappear and how your organization can be proactive about it.

Have a question for us? Leave us a voicemail at (781) 786-8885‬ or email us at [email protected], and we will try to feature it on future Office Hours episodes!

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic!

Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at, [email protected],!

The first Office Hours episode will be about Advertising in a Cookieless World which will premiere on The CMO Podcast channel on Wednesday 9/8.

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Jack Reynolds is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years.

Jack didn't start his career as a marketer—he actually had ambitions to work in the music industry as an A&R representative. He started on his path as a marketer when he was trying to find strategies to promote his artists. In this conversation, Jack shares his blueprint for connecting a brand's voice to new and existing consumers. He also talks about the importance of patience in the role of a marketer and why listening is the most important tool you can have in your arsenal. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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Ali Weiss is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with Into The Gloss, a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation in the billions. Ali has been with Glossier for six years and was promoted to CMO in June 2021.

In this episode, Ali shares how her team is involved with their consumers and how they process every piece of feedback. She also talks about how Glossier stays creative—plus, we get a first-hand look at how special this brand is to its consumers.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

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Not only is Cindy Davis the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond. 

Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nearly half of their retail locations while consolidating several stores. They are also launching several new brands at the pace of one new brand per month.

In this discussion, Cindy shares her framework of laddering up the sub-brands messaging to the overall ethos of the parent brand. She also shares how the Bed Bath & Beyond retail locations are changing and how she is always keeping the customer in mind when making these decisions. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and Gary Vaynerchuk for sending a bottle of Empathy Wine to pair with it. 

First, we hear from Steve Latham, the Head of Talent & Training at Cannes Lions International Festival of Creativity, for an overview of the five-day virtual event. Then, Jim chats about some major takeaways from the event with Pedro Earp from Anheuser-Busch InBev, Hana McTaggart from Loon, Shannon Taylor from Procter & Gamble, Amanda Rassi from The Kroger Co., Garrett McGuire from Merrell and Gary Vaynerchuk from VaynerX and VaynerMedia.

If you have any questions or are interested in signing up for the Cannes Lions CMO Accelerator program, please email Steve Latham at [email protected].

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.