After a 12-year career focus on social media marketing for Fortune 50 companies including PepsiCo, Disney, and General Electric, and with storied brands across European luxury houses including LVMH, Kering, Richemont, and Chanel, Gina Gretchko launched her own consultancy which helps brands define and scale their content strategies to execution.

Most recently, Gina built a best-in-class social media practice from the ground up for Saks Fifth Avenue and the HBC umbrella of multi-brand retailers (Saks OFF 5th, Lord & Taylor, Gilt Groupe, Hudson’s Bay). There, she partnered with executive leadership to introduce full-funnel social strategy, develop omni processes, establish critical cross-functional and platform relationships, as well as education and trust within the organization and its vendors.

Skilled in synthesizing brand strategies into compelling narratives, Gina personally secured partnerships and produced custom content with Virgil Abloh, Laura Kim and Fernando Garcia, Stella McCartney, Phillip Lim, Brandon Maxwell, Victoria Beckham, and Donatella Versace among many others. Her editorial direction and on-the-ground coverage for more than a dozen New York and European Fashion Weeks exceeded platform benchmarks and were emulated competitively.

In this episode, Gina talks with Grace Liu about adapting to the sea change in what digital marketing has become over the course of her career.

Grace is a brand-builder specializing in integrated marketing, content & social media within Fashion & Beauty. She has spent the last decade driving consumer engagement for iconic global brands, including growing Calvin Klein’s Instagram community from 500K to 15M+ through award-winning and culture-shaping content, and launching Laura Mercier digitally in the $106 billion Chinese beauty & personal care market.

In creating Gliu Studio, Grace strives to be a strategic advisor and resource to founders as they build their dream businesses, starting at the core with brand storytelling. Learn more at gliustudio.com.

In this episode, she speaks with Gina Gretchko about her roundabout academic path into the fashion and beauty industry and how social media marketing has changed since she started her career. 

Maria is a New York based fashion expert and historian. Born and raised in Buenos Aires, Argentina. Although her love for fashion started very early in life reading every fashion magazine she would come across; Maria studied law. Realizing that albeit a great education it was not for her she perused her first Master in Fashion Management Experience and Design from SDA Bocconi in Milan similar to an MBA in Fashion. Following her tenure in Milan, Maria moved to New York where the job of fashion photo producer found her. After a couple of years producing in the city she moved back to Buenos Aires and continued setting up her own production company; Now Here Productions. She spent more than 10 years producing fashion shoots around the world catering to the most demanding clientele. In 2019 she moved back to New York and is currently pursuing her second Master’s Degree in Costume Studies at NYU focused on the history of dress and textiles in its broadest aesthetic and cultural context. Maria is pivoting her career from fashion photo producer to fashion historian.

Originally from Istanbul, Turkey, Turna started her career at Young and Rubicam Advertising many moons ago and continued her career around Madison Avenue until she decided to jump to client side. She has joined the auction mega house Sotheby’s in the Spring of 2016 and is continuing to hold global business executive positions in the company.

Prior to Sotheby’s Turna held positions at the Fragrance Foundation, King and Partners, Publicis, Digitas and Wunderman, focusing on clients from multiple industries and Fortune 500 companies including art, fashion, finance, technology, beauty, luxury and lifestyle brands such as American Express, General Mills, Microsoft, AT&T, Citibank, Monique Lhuillier, Victoria's Secret, and Marc Jacobs to name a few.

On this episode, Turna speaks with Maria Chammah on her jump from advertising to the art business, and her work as a teacher.

Charlotte is a copy and content person raised in New York City by Condé Nast.

She specializes in beauty and fashion, clear, crisp messaging and lots of energy. Let’s do something different together.

In this episode, Charlotte talks with Katie Levine about how her experiences with beauty growing up led her into the industry, and her transitions between freelancing and working for one steady employer.

Katie Levine is a photographer new to the Phoenix area from NYC/LA. She got her start in the business through her internships at Vogue + being an assistant for Annie Leibovitz. Since launching on her own, she has worked with clients such as Kourtney Kardashian, Mary Fitzgerald of Selling Sunset, and Paper Magazine. Her goal is to make her subjects at ease while capturing high quality images. Since the pandemic, she's started offering FaceTime headshots which she now does for entire companies, private clients and campaigns. 

In this episode, Katie speaks with Charlotte Rudge about how she got her start in photography, and how FaceTime has changed her professional life.

Daniella Stromberg grew up on the vibrant streets of NYC, in the full-spectrum technicolor of the 1970s. Her teachers described her as “delightfully social.” Anything and everything that made life cozier was and still is Daniella’s obsession. Luxe, chic, cozy and comfortable became her passion. Hotel lobby lounges were her favorite place to hang out and concentrate on getting homework done.

It’s no wonder Daniella got her degree in holistic wellness. She went from being a private wellness coach with a celebrity clientele to eventually opening her acclaimed d’mai urban oasis in Park Slope, Brooklyn in 2004. She was a trailblazer as no one had opened anything on the strip of 5th avenue at that time, it was an Avenue of empty storefronts. She turned a barren neighborhood into a burgeoning commercial corridor dubbed "The Other 5th" with d’mai urban spa being the nucleus and healing center. Daniella received the prestigious award of Brooklyn’s best business owner and won best “spa of year” year after year.

On this episode, Daniella talks to Jenni Shaw about why she closed d’mai Urban Spa shortly after the worst of the COVID pandemic and moved to the North Fork of Long Island. She discusses running d’mai Wellness consulting and offering her expertise to luxury wellness and hospitality businesses both locally and across the country. 

Jenni Shaw is a freelance makeup artist with 15 years of production experience in New York City. In 2018 she started Shaw + Co., a boutique agency currently representing 8 phenomenal makeup artists for film, tv, advertising, fashion, celebrity, red carpet and runway. In March of this year Jenni became bicoastal and founded Zen Beauty in Sedona, Arizona. Zen is a company that combines allied therapies with makeup artistry to give clients the elevated experience of healing and nourishment coupled with a polished esthetic which results in a “beauty from within” effect. The Zen Beauty location will be opening this fall.

In this episode, she talks with Daniella Stromberg about what she views as the greatest catalyst for professional change and describes her definition of beauty. 

Carmen is a New York-based designer born and raised in Mexico. She attended Parsons The New School for Design and graduated as a finalist for the ‘Designer of the Year’ Award, Class of 2015. Upon graduation, Gama’s ‘Sustainable Urban Outerwear’ thesis earned her the

In this episode, Gama speaks with Lauren Fay about how her true passion for solution-based design and circular systems, and the people and experiences who steered her into this space in the fashion industry. 

Through this framework she is constantly challenging her design values by striving to design scalable systems that have the capacity to extend the life cycle and re-capture the value of pre and post consumer textile waste.

Carmen has also been featured in numerous publications including Women's Wear Daily, Business of Fashion, The Wall Street Journal, Vogue, The New York Times and Harper’s Bazaar.

Lauren B Fay works with brands and non-profits for the benefit of people and planet. Her main passion is preventing textile and clothing waste. She designs circular initiatives for retail companies and brands, and helps connect the dots in the circular economy with the team at Helpsy.

She led one of the first Environmental Science research courses in the US on the impact of Fashion with Brown University in 2020. And she has given lectures at Bard, Barnard, NYU and Brown University.

On this episode, she speaks with Carmen Gama about how she used her entrepreneurial wiring to pursue sustainability and corporate social responsibility, and how transparency is crucial in fulfilling those missions.