In this episode of The Coaching Table, we break down the fundamentals of content strategy for coaches. Too many coaches focus their content on themselves instead of solving the real, everyday challenges their potential clients face. We share how to build a content plan centered on the ten most common daily problems your audience experiences. By offering actionable solutions for free, you establish trust, create reliance, and show prospects the kind of value you can deliver as their coach.

This shift—from self-focused content to client-focused solutions—helps you build stronger relationships and position yourself as the go-to authority. If you want to upgrade your content approach and start creating posts that actually resonate, this episode gives you a practical blueprint to follow. What You’ll Learn in This Episode

• The biggest mistake coaches make with content.
• How to shift from self-promotion to problem-solving.
• Why focusing on the top 10 daily client challenges creates authority.
• The value of giving away actionable advice for free.
• How problem-solving content builds trust and long-term clients.

“Clients don’t care about your story until you’ve helped solve theirs.” 

Episode Chapters 

• 00:00 Introduction to Content Strategy for Coaches
• 01:09 The Biggest Mistake Coaches Make
• 02:25 Shifting Focus: From Self to Solution
• 03:45 Creating Practical Content: The 10 Daily Problems
• 05:23 Addressing Concerns: High-End Coaching and Free Advice
• 07:00 Building Trust Through Free Solutions
• 09:19 Conclusion and Action Steps

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.

Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com

In this episode of The Coaching Circle, we dive into a common dilemma faced by coaches: balancing authenticity with the need to make sales. Featuring insights from Don Markland, CO-CEO of Numi, we explore the often-hidden dangers of relying solely on warm leads and the importance of developing cold sales skills. The discussion highlights a key question to ask during discovery calls—'Why now?'—to uncover genuine client urgency and ethically leverage it. The episode emphasizes the need for coaches to focus on the client's immediate motivation rather than superficial fixes like rebranding. This shift not only helps in closing sales but also ensures sustainable growth for coaching practices.

• 00:00 Introduction to Coaching Challenges
• 00:39 The Sales Mindset Dilemma
• 01:31 The Warm Leads Trap
• 02:27 Building Core Sales Skills
• 03:56 The Importance of Urgency
• 06:00 The Magic Question: Why Now?
• 09:27 Aligning Marketing with Urgency
• 10:14 Conclusion and Final Thoughts

We share why the key discovery question, “Why now?”, is so powerful for uncovering a client’s immediate motivation. By focusing on urgency instead of quick fixes like rebranding or endless social posting, coaches can align their conversations with what truly matters to the client. This approach not only makes closing easier but also builds trust and long-term stability in your practice.

What You’ll Learn in This Episode

• Why relying only on warm leads limits your growth.
• The dangers of ignoring core sales skills as a coach.
• How to ethically create urgency without pressure.
• The discovery call question every coach should be asking.
• How urgency-focused selling builds sustainable success.

Key Quote “Authenticity and urgency aren’t opposites—they work together to help clients commit when the time is right.”

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.


Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com

In this episode of The Coaching Circle, we dive deep into one of the most persistent challenges faced by professional coaches: imposter syndrome. We discuss its unique impact on coaches, especially those who sell transformation and work with intangible value.

Drawing on insights from coaching academies and research, we define imposter syndrome in the coaching context, explore its high costs, and identify sneaky behavioral signs. Most importantly, we present four concrete strategies to combat imposter syndrome, including acknowledging feelings, internalizing achievements, practicing self-compassion, and joining high-level professional communities.

This episode aims to provide coaches with actionable steps to overcome self-doubt, enhance their practice, and foster authentic confidence.

• 00:00 Introduction and Overview
• 00:52 Understanding Imposter Syndrome in Coaching
• 02:03 The Impact of Imposter Syndrome
• 03:19 Defining the Coach's Version of Imposter Syndrome
• 04:38 The Authority Gap and Ethical Implications
• 10:29 Recognizing Behavioral Signs of Imposter Syndrome
• 15:18 Rejecting External Proof of Success
• 15:56 The Self-Protection Mechanism
• 17:06 Moving from Diagnosis to Action
• 17:26 Strategy One: Acknowledge Your Feelings
• 19:29 Strategy Two: Sell Yourself to Yourself
• 22:56 Strategy Three: Practice Self-Compassion
• 25:44 Strategy Four: Join a Community
• 30:22 Final Thoughts and Provocation

This episode is designed to help coaches replace self-doubt with authentic confidence, strengthen their practice, and create more trust with the clients they serve. What You’ll Learn in This Episode

• What imposter syndrome looks like for coaches.
• The hidden costs of self-doubt in a coaching business.
• Four practical strategies to overcome imposter syndrome.
• Why joining professional communities accelerates growth.
• How to build authentic confidence in your coaching.

“Imposter syndrome doesn’t go away on its own—you conquer it by taking action and owning your value.”

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.


Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com

In this episode of The Coaching Circle, we dive deep into the common pitfalls that skilled coaches face despite having the credentials and expertise. Drawing from the hard-won wisdom of Don Markland, Co-CEO of Noomii, we cover five crucial mistakes that can hinder a thriving coaching practice.

First, investing in a brand before establishing a business; second, having too vague a niche; third, selling sessions instead of outcomes; fourth, broken lead flow where just having leads isn't enough; and fifth, thinking like an employee instead of a business owner. We lay out actionable strategies to overcome these challenges, emphasizing the importance of business acumen alongside coaching skills.

• 00:00 Introduction: The Coaching Dilemma
• 00:47 Meet Don Markland: Lessons from a Seven-Figure Coach
• 01:44 Mistake #1: Investing in the Brand Too Early
• 03:12 Mistake #2: Defining a Vague Niche
• 05:05 Mistake #3: Selling Sessions Instead of Outcomes
• 06:18 Mistake #4: Broken Lead Flow
• 07:26 Mistake #5: Thinking Like an Employee, Not an Owner
• 09:30 Conclusion: Core Takeaways and Final Thoughts

Each mistake comes with an actionable strategy to fix it, helping you build a coaching practice that is not only impactful but also sustainable. This episode is designed to help you recognize blind spots, shift your mindset, and set your business up for long-term growth.

What You’ll Learn in This Episode

• Why investing in branding too early can stall your business.
• How to define a clear niche that attracts the right clients.
• Why outcomes sell better than open-ended sessions.
• How to fix broken lead flow and convert prospects into clients.
• The mindset shift from employee to business owner.

“Your coaching skills are powerful, but without business thinking, you’ll always be stuck.”

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.




Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com

In this episode of The Coaching Circle, we dive deep into a critical, often overlooked habit that separates thriving coaching practices from those merely treading water: consistent and strategic follow-up. We explore insights from Don Markland, CO-CEO of Noomii, who reveals that successful follow-up requires between seven and twelve professional, value-driven touchpoints. We unpack the mindset shift needed to see client silence not as rejection, but as a sign of their busyness, emphasizing the importance of persistence and the strategic execution of varied follow-up activities to ultimately build a predictable and robust coaching business.

• 00:00 Introduction: The Core Question for Coaches
• 01:06 The Cost of Inaction: Why Follow-Up Matters
• 02:32 Redefining Follow-Up: The 7-12 Touch Strategy
• 04:04 Tactics for Effective Follow-Up
• 05:43 The Mindset Shift: Persistence and Value
• 07:50 The Payoff: Building a Predictable Coaching Business
• 08:40 Conclusion: Immediate Actions for Coaches

We explain why successful follow-up usually takes between seven and twelve touchpoints, and why silence from prospects should be seen as busyness, not rejection. We also share practical tactics for making every touchpoint professional and value-driven, so your persistence builds trust instead of pressure. This episode reframes follow-up as an essential coaching skill, not just a sales tactic. Done right, it creates predictability, stronger client relationships, and a more sustainable business.

What You’ll Learn in This Episode

• Why follow-up is the silent driver of coaching success.
• How to apply the 7–12 touchpoint strategy with professionalism.
• Practical follow-up tactics that add value instead of pressure.
• The mindset shift that turns “no response” into an opportunity.
• How consistent follow-up creates a predictable client pipeline.

“Follow-up is not about pestering, it’s about showing up with value until the client is ready.”

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.


Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com

In this episode of The Coaching Table, we break down a practical system for enrolling three high-paying clients in just thirty days. The best part—you don’t need a website, paid ads, or a big social media following to make it happen. We share how coaches can establish authority by leaning on real-life experience instead of expensive certifications. Clients buy trust and connection, not credentials.

We also explain why packaging your coaching into a clear program with defined outcomes makes it easier to sell, because people enroll in products, not vague promises. Visibility is another key. Instead of “posting and hoping” on social media, we show you how to get listed on platforms like Noomii where clients are already searching.

Finally, we talk about mastering sales by reframing the process as part of coaching itself—helping prospects move from the emotional “rock” they’re stuck under today to the “gem” they want in their future.

What You’ll Learn in This Episode

• How to establish undeniable authority without extra certifications.
• Why clients want programs with outcomes, not open-ended sessions.
• Where to list yourself to get discovered by ready-to-buy clients.
• A coaching approach to sales that feels natural and authentic.

“People don’t buy coaching sessions, they buy the future you help them see.” Get Started with Noomii

Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.

Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com

In this episode of The Coaching Table, we focus on one of the most overlooked elements of building a successful coaching business: self-assurance. Selling coaching services is not just about tactics, pricing, or marketing channels. It starts with absolute belief in the value you deliver. We explain why coaches must hold an unshakable conviction that their services work and why that belief has to show up clearly in every client interaction.

Confidence is contagious, and prospects can immediately sense whether you believe in what you are selling. Without it, even the best strategy will fall flat. We also highlight the dangers of imposter syndrome, showing how doubt erodes trust and makes it impossible to win clients.

Confidence, we argue, is not just helpful—it’s foundational to transforming lives and building a sustainable business. 

What You’ll Learn in This Episode
- Why belief in your service matters more than any sales script.
- How confidence influences a prospect’s decision-making process.
- The hidden cost of imposter syndrome in your coaching practice.
- Practical ways to project conviction that resonates with clients.
“If you don’t believe your coaching is the best solution out there, why would your clients?”

Get Started with Noomii Ready to grow your coaching practice? https://www.noomii.com.

Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com