What makes a good leader? How have you shown up to be a leader?

During this time of uncertainty we need someone to stand up for us, lead us to believe that there is something to look forward to. What better time to show leadership than today. One’s leadership is tested when you keep showing up for the people who need you. This may be a tough time for us all but for a leader, this is the best time to still create an environment suited for success however challenging it might be.

This episode dives into what true leadership is all about, the responsibility and accountability that come with it. When you show up to be a leader, you need to have three important beliefs so people listen and straighten. Listen in as we try to dig deep into the core of leadership.

"Leaders are always acting from a place of purpose. And they carry themselves knowing that they have created an environment to be successful." - Gavin McHale

What you will learn from this episode:

00:54 - A time to step up and be a leader

02:27 - Doing your part so that no one needs to do more

04:17 - Building the mind of a leader

05:34 - 3 beliefs you always need to be a leader

08:31 - Leaders take responsibility and accountability

10:25 - How do you plan to lead from the front

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com

What defines you as a person and how do you deal with what life throws at you?

Life is never easy and each one goes through different struggles. But what will stand out in us are those times when we are at our lowest and when brokenness and nothingness open us up to vulnerability ultimately testing our strength and faith. 

The same thing happens in fitness, our will and determination to make things work are put to a test. Those who come out victorious are the ones who pay their dues.

Randy Aikens owns 5 L Fitness and Randy Aikens Fitness. He is a 20-year Air Force veteran and a 12-year fitness industry professional. He believes in teaching people how to enjoy what they do to get in shape so that it can be a part of their life and not a chore. Because of his fitness career, he's had the opportunity to visit Reebok headquarters and workout one on one with Tony Horton and compete in a bodybuilding competition. The thing he has enjoyed most though is interacting and sharing knowledge with his clients.  

In this episode, Randy will share with us life lessons on fitness, leadership, mental health, mindset, brokenness, and vulnerability. His one-on-one workout with Tony Horton proves that competitiveness spells success, and that discipline will always be rewarded. His stint in the military afforded him the chance to be an effective leader and communicator. That’s why he reminds us that leadership is taking responsibility for what you do and not do. For us who sees fitness as a task, Randy shares a strategy to help us make it as part of our lifestyle, something to enjoy and love and not as a tedious task to be accomplished. For someone who had been through a mental health issue, he has a lot to say about it. And when you find yourself completely broken, he lays out his journey of vulnerability towards fully knowing himself as a person and what he is capable of achieving. Listen in as he profoundly shares his life story and the lessons that come with it dating back to his senior year, where his defining moment all began.

“So many people tie their fitness to a location instead of tying it to themselves.” 

- Randy Aikens

What you will learn from this episode:

01:35 - Competitiveness spells success. Randy recounts how it was like working out with the Tony Horton

03:30 - How genuine authenticity makes a world of difference. Trust factor and value have never been so relevant than in this time of the pandemic

05:05 - From 271 pounds to 220 pounds lighter. What made him do it and how he did it

09:02 - Discipline and structure make an effective leader. Sharing his life lessons in the Air Force.

10:27 - What makes a strong business owner? How to separate the line between a hobby and a business 

11:37 - "When we mess up, people die." This sums up how we should look at fitness, we end up saving people from themselves.

13:17 - If you want to become an effective leader, learn how to communicate effectively, and take responsibility for what you are doing or not doing. Randy expounds on this.

17:11 - The Five L strategy you should live by: Lift, Live, Love, and Laugh. Hear from Randy how to live out these 5 L's, these will surely shape up your body and your life.

23:06 - Keep it light. Don't take things too seriously. There are lots of things to be achieved when you keep the fun.

25:22 - The need to take care of your mental health. It's okay not to be okay. Listen in to Randy's story of coping up with his mental health issues and coming out of it victorious.

30:17 - Lessons brought about by vulnerability, brokenness, and failure. Sharing those moments that define him as a person. 

Resources/People Mentioned:

• Tony Horton

Connect With Randy Aikens:

• RandyAikens.com
• Facebook
• YouTube
• Instagram

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com

We know we have a goal, we know we want to achieve something. But somewhere in the journey, there are distractions, the kind that pulls us back and makes us somehow give in to our self-limiting beliefs.

Mindset coaches play a role in pulling us back on track and set the way for us to follow the path specially designed for us. 

Garrett Wood is a mindset coach, an author of Dare to Move, a founder and CEO of Crossroads of Fitness. She is also the host of Dare To Move podcast.

In this episode Garrett shares about her transformative journey of coming from a place of indecisiveness and self-doubt, winning over it, and finally becoming the mindset coach that she is today. Her life speaks a lesson of how a mindset shift led her to listen to her intuition and live up to her full potential. What contributed to reaching her highest calling was one that was also made possible by mentors whom she allowed to have a lasting impact in her life. As one who loves and believes in the power of storytelling, she continuously shares her messages by way of telling stories, as she believes that is the way to connect with people and for them to relate with her. 

“My hashtag has always been ‘dare to move’ because I do deeply believe that action kills doubt” 

- Garrett Wood

What you will learn from this episode:

02:00 - How she got into fitness when it was something she did not enjoy at first?

04:21 - What does she love about fitness coaching?

06:47 - The issue of self-image and being high achievers in relation to fitness coaching.

08:41 - What made her jump from the in-person world to the online space?

12:49 - The lesson on the power of just doing it and throwing it out there.

15:15 - Dare to move! How her intuition led her to create and to help especially in an area where her expertise is needed.

18:34 - How she won over those moments of indecisiveness?

21:41 - What do you need a mindset coach for and why even bother to get one?

25:28 - How do mindset and coaching play into each other roles?

31:02 - How does a role model differ from an expander? What difference will they make in your life?

35:42 - What is the importance of storytelling in sharing your messages and impacting other people’s lives?

39:12 - What to expect from her book entitled "Dare to Move".

Connect With Garrett Wood:

• GarrettNicoleWood.com
• Facebook
• Instagram

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com

How do you put your message out there and truly make an impact? And how do you remain relevant even after many years?

Storytelling has its way of keeping people hooked in and getting entertained while learning because the way we remember and learn things is the way we communicate it. And storytelling more than does the part. And for the most part, it is about writing and writing really well. 

John Romaniello is an author, angel investor, media personality, and consultant who helps entrepreneurs improve communication skills and increase revenue through writing.

Well-known across multiple industries, Romaniello has written hundreds of articles covering topics from business and marketing to fitness and self-development and is the author of the New York Times bestseller, Engineering the Alpha (HarperOne 2013).

In 2015, Romaniello founded Wellspring Media, a consulting company focused on helping increase income and influence through effective branding and storytelling.

Romaniello currently serves as an advisor to nearly a dozen companies, freelances as a ghostwriter and copy-doctor, and offers services as a writing mentor and consultant helping content creators become better writers. 

In this episode, John, the authority that he is, shares value bombs about branding and marketing. Find out how he articulated so well the need to identify your customer avatar so you can narrow down your content just for them, and everything you write speaks only to them, thereby bringing in the right people. And when you talk of avatar, don’t forget about geography that comes with your avatar. Once you leave that out, your message won’t be as valuable to those you aim it for. 

Videos or writing? John says that videos are limited in a lot of ways what writing is not. Here you will find the reasons why.

What with storytelling? Listen to it as he lengthily discusses it. And while it’s true that Instagram, Facebook, and Tiktok are drivers for our businesses, it could never amount to what your site and what is written there do for ranking in Google. So much stuff to learn of what he said about this.

While you do well at what you do now, there will come a time that you need to pivot. How to toe the line on this without you getting caught in what he termed as pivot purgatory? Let John takes charge.

“Storytelling, particularly through writing allows you to consistently bond with people.” 

- John Romaniello

What you will learn from this episode:

01:51 - Why the need to define your customer avatar. John emphasized how zeroing in on who you really want to work with gives you the filter through which you present your content and frame your presentation.

09:56 - Not factoring in geography in defining your customer avatar is a big mistake. John tells us why it is an important consideration.

13:18 - Stories have a way of keeping people in what many traditional marketing does in pushing people out. Learn about what power storytelling play in marketing.

20:06 - "A closed door can be reopened, but a burnt bridge is ash forever." Why you should not take things personally.

25:30 - Video is limited in a lot of ways that writing is not. John shares his views on the value of writing and writing well.

34:19 - People are into the Facebook bubble, the Instagram bubble that they forget about Google. John reminds us that, though Instagram, Facebook, and Tiktok are great drivers for our business, nothing beats putting content on your site and he explains the reason why.

39:35 - How to pivot without getting caught in pivot purgatory?

51:55 - A Storytelling Workshop is happening on May 09, 2020. Click here for more information: johnromaniello.com

Connect With John Romaniello:

• JohnRomaniello.com
• LinkedIn
• Instagram

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com

This coronavirus pandemic drives us to the realization that things will not be back to the normal that we get used to. And the forecast is that fitness businesses will be ever more popular and in-demand. But with it comes an increased expectation from you as trainers and coaches. And that starts right when they come to know your world, and that’s not anywhere else but right when they come across your content. Right from there, your content has to speak to them the value that they want to get out of. Because what separates you from your competitor is the massive value you are giving.

Be cautious about the scarcity thoughts you are harboring, because without you knowing it, everything shows up on your social media posts, your blogs, and even your conversations with your audience. You will not be able to bring value to them. Have the shift to an abundance mindset because your energy and your intention are important to show up in your social media and even on your sales call. Your audience can sense when all you want from them is their money, when what matters to you is getting a sale. The world is changing and so your mindset has, too. It’s no longer about ‘How can I get clients?’ rather, it’s more of ‘How can I show up to them to serve them better?’. There has to be a complete shift of perspective that should happen here because when you come from a place of help everything works and abundance flows.

“This is a massive reframe from scarcity to abundance. How can you show up and serve? How can you support them? How can you provide value? And how can you invest in your prospect before you ask them to invest in you? Those are the principles that we need to be following right now.” 

- Gavin McHale

What you will learn from this episode:

• Forecast on what's going to happen after the coronavirus pandemic
• What scarcity mindset does to you and why you should shift to an abundance mindset
• How can we adjust and prepare for a new normal
• How important is your energy and intention on social media and on a sales call
• Why the need to increase the Know, Like, and Trust factors 

Connect With Gavin McHale

• Gavinmchale.clickfunnels.com

Gavin McHale is an entrepreneur, business coach, and maverick. He is the premier expert in the personal training industry in helping established coaches build sustainable and profitable businesses - FAST. He has a Bachelor's Degree in Kinesiology, is a Certified Exercise Physiologist & Functional Performance Coach, a High Impact Coaching & Hybrid Fit Biz Mentorship Graduate, and a Founder of Maverick Coaching.

During this podcast series, Gavin will have chats with the industry’s top strength coaches. Expect to learn from their stories and the steps they took to get to where they are now. He also uses his own story and expertise to share lessons on how to build a profitable fitness business around a life you truly love. This is all about building a profitable fitness business in a new market place impacting and making a difference in other people's lives at the same time living your best life.

In this episode, Gavin talks about where he came from, the experiences that he had from being successful growing a personal training as well as an online business out of not much to realize that he needed more stability, more freedom, to struggling with that, and then to make a shift into business coaching which has seen him thriving these days. 

This coronavirus pandemic has brought a lot of perspectives to the fore. And Gavin has doubled down on his mission to help strength coaches build a profitable business around their best life with more stability, more freedom, and a more predictable monthly income.

“I realized how fickle this fitness industry can be when anything, like a pandemic that no one was expecting, as small as a broken ankle can sideline you from not only making money but from having any income at all. Luckily, I still had the flourishing online coaching business and I am growing this business coaching clientele.”

- Gavin McHale

What you will learn from this episode:

• How his personal training journey started
• The fallout and starting on his own
• His online piece flopped and the introduction to business coaching
• Enrolling in a mastermind class that pointed out where he failed before but signals his ticket to a life he always wanted
• The words that struck him and how it started the shift
• A revamped website and a completely new messaging: The birth of McHale Strength and Conditioning 
• How speaking to his target market gained traction for his business
• Getting another level deeper: Getting another coach which helped him scale up his business
• Making money while traveling
• Getting another coach that contributed to his unstoppable personal and professional success
• Thoughts brought about by coronavirus pandemic and a thriving business that stays afloat amidst it all

Connect With Gavin McHale

• Gavinmchale.clickfunnels.com

In today's intro episode, I go over who I am, why you should listen and what we're going to be discussing in the future on the 6-Figure Strength Coach.

If you like what we've got goin' on, be sure to subscribe on your favourite platform and check out our website >>>

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