Are you a musician who has messed up with your lifestyle? Do you find yourself wanting to realize your fitness goals and see a transformation in your life but don’t have the courage and willpower to start and do it? Are you a coach who finds things are not going the way you want them to happen?

Don’t bury yourself in excuses. They would never amount to something. You’ve got the choice. Invest in yourself now!

Rusty Osborne helps musicians lose weight and feel great forever, so they can look, feel, and perform their best on and off the stage. After overcoming obesity and unhealthy habits for himself and numerous clients, he knows first hand what works and what doesn't work when it comes to getting healthy amid the chaos of a musician's life. When he’s not helping other musicians, he also plays 140+ shows a year with Southern California based country band Redneck Rodeo. 

In this episode, find out how Rusty had a full turn around from a musician’s unhealthy lifestyle to one of total fitness transformation. Learn from his experience on how to thrive long-term in an industry demanding physical looks and stamina. Find out what is that one thing you need to fix to become that person you aspire to become and function well for the role you are meant to do and serve others for. Learn how to become a coach who always shows up to be a leader that your clients look up to and need you for. Understand what accountability and outer perspective can do for you. Mentorship has done for him what he could not otherwise have done all by himself; a reason for you to try it out yourself.

Even the best can also fall off track sometimes; we all do. Find out how Rusty faces the rough patches in life and in his coaching career and continue to align himself to his goals no matter what.

“If I just tell everybody they're gonna do it, and then nobody does it, obviously. So then I start getting some clients and learning what it's like to help people understand it instead of just telling them to.” - Rusty Osborne 

What you will learn from this episode:

03:10 - The country music man

05:09 - Building his identity around music

08:11 - The discipline that music allows him to have

09:39 - Fixing his fixed mindset

12:38 - Matching skills to match the ego

14:33 - Getting taught the same lessons until he learns it

17:22 - A full shift to his fitness transformation

19:15 - If he can do it, everyone can do it

22:47 - Why do clients resonate with his story?

24:59 - What made him decide to get a coach for himself?

29:42 - The value in mentorship and investing in yourself

33:19 - Why it takes to have an outside perspective

35:36 - What a coach needs to do when things aren’t doing the way he wants them to 

36:54 - The need to show up as a leader

Connect With Rusty Osborne:

• Rustyosborne.com
• Instagram
• Facebook
• YouTube

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

Often in life, we become disillusioned so easily that at the slightest of discomfort we back off. But when do good things start happening? 

It's when we come out of our comfort zone that greater possibilities start opening up. But it's not about braving it, but more of trusting yourself, of letting go, of taking inspired action to do it.

Joshua Dean Church is a writer, speaker, photographer, operator, and coach dedicated to helping ambitious people play at a higher level. He has shared his stories and experiences with thousands – from the TEDx stage to Fortune 500 companies to international schools and universities around the world. 

He currently serves as the Director of Operations for a business coaching company, High Impact Coaching, and he is the host of the Find The Others Podcast with new episodes dropping weekly.

In this episode, Joshua shares how entrepreneurship is a tool for something good and sustainable. That capitalism is a way to make a change in others, and not just anything bad that many think about. Discover how he's learned to break free from the identity that most of us are being boxed in and how he learned to 'see and create'. There is a lot to glean from what he says when talking about what one can learn from anyone and anything in our everyday interaction. 

For a lot of us, we may not know it, but we're scared of the power we have in us to transform. The commitment and willingness to take action is paramount, and that's where it's often difficult. But, truly, investing in yourself opens opportunities for change for the better. When we push and challenge ourselves that's when we create more of ourselves and impact a powerful change in others and the world.

“Business is a powerful, and sustainable tool that we can use for good.” 

- Joshua Dean Church

What you will learn from this episode:

02:03 -  Using business and entrepreneurship and capitalism as a way of good

07:24 - Entrepreneurship as a powerful tool to make a sustainable change

09:46 - Your income being a direct ID marker of the impact that you're having

13:35 -  Going out of your comfort zone to a completely new environment, to see and to create

15:00 - What empowers him to do things differently?

19:25 - People are afraid of just how powerful they really are

23:20 - Strength in surrender

25:23 - Take that first step of inspired action

27:57 - Don’t write something off - just be open-minded

30:46 - How every experience being a reflection looking back at you

34:57 - The big show is happening now

38:11 - Why the need for disruption and paradigm shift in the fitness industry

40:56 - What’s the education system missing a mark on

Connect With Joshua Dean Church:

• joshuadeanchurch.com
• Instagram
• LinkedIn

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

2021 is not going to be different than 2020 if you don’t change. This is the time to look back to the year that was. It is time to ask these questions: what are your accomplishment this year 2020, where are you now compared to when the year started, and where do you want to go in your business? It is likely that you have accomplished a lot this year, but if not, then, this is the time to assess what have you been doing right, what is working that you need to continue doing and what has not been working that you need to stop. You need to be honest with yourself here, that’s the only way to zero in on where you want your business to go.

Building a business has many drivers. Once you have identified what drives you, think about what business do you exactly want and what lifestyle do you want to build around it. Think about where you played small and most importantly where do you want to think bigger? These are all critical questions to help you see what your next 12 months would look like.

Here is an option for you to consider, it’s called the millionaire matrix. For you to save 10 hours of your time every week, you need to ask yourself powerful questions that will help you define your business and your goals. There may be things you hate doing and there is nothing you can do about it for that is the only way to go. You can always hire someone to do it for you. That’s what you call reframing.

If you want to crush 2021, seriously think about these powerful questions and do something about it.

“Look at how far you have come and then consider with a better tool belt, so to speak, how much further you can go.” - Gavin McHale 

What you will learn from this episode:

• How running a business is so much like investing in the stock market
• 2021 is not much of a difference than 2020 if you don’t change
• Look back and ask yourself, what was your greatest accomplishment in 2020?
• Be honest with yourself. Where are you now in your business?
• Think of your ideal life and ideal business - where do you really want to go?
• The most important questions you need to ask yourself now
• What is your main driver in life?
• How to define your business with your income goal
• Powerful questions you need to ask yourself to get clear on what you want for the next twelve months
• Making sense of the millionaire matrix
• What are the three big boulders that will keep you on your way to achieving your goal?
• What are your two process goals to hit off those boulders?
• What are the two immediate action steps that you can do right now?

 Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

The hardest part to do is keep going when every bit of your being screams you want to quit.

Pursue that which you find joy and meaning; then, you’re on your way to not only serving yourself but filling others’ cups, as well.

Paul Orlando left a six-figure corporate salary in 2019 to start his own business as an online coach. Within six months, he built a 6-figure coaching business and a year after that, he had his first 7-figure month as a coach. Now, he helps other people build profitable online businesses around their passion so they can go full-time doing what they love.

In this episode, listen to Paul as he talks about losing his identity as a hockey player in a snap after twenty years of living and breathing around it. Find out how he rebuilds his life outside of his previous world and eventually pivoted into the life that brings about his authentic self. Learn about what he went through to finally figure out his true calling and discover that one transformative action he did that sets the fire ablaze in his life and his business.  

“Saying it [affirmations] is one thing, saying it louder is another thing, and then yelling it is another thing. And then yelling it over and over and over again, hundreds and hundreds and thousands of times? It's a completely different experience like no other.” - Paul Orlando

Topics Covered:

01:44 - Dealing with his mindset challenges

05:02 - Going through an identity crisis

10:59 - Building a new life from a hockey player to a university student to a businessman

14:58 - Getting into the corporate world

16:50 - Being thrust into something where your heart is not into

18:40 - The worst decision he ever made

21:14 - Making decisions for the wrong reasons

24:18 - A backstory of a life-changing moment in his life

31:41 - All or nothing guy - that pivotal moment in the woods

36:58 - What that empowering moment in his life did for him that he didn’t figure out before

37:31 - Scream it (your affirmations) loud!

38:10 - Raising that emotional  thermostat

40:27 - How to get your momentum started and going

Connect With Paul Orlando:

• pauljamesorlando.com
• Facebook
• Instagram
• LinkedIn

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

What would it mean to you to be able to do what you want, where you want, when you want, and with who you want?

For today’s guest, that’s what freedom looks like for him.

Alexander Mullan is a Canadian living in Amsterdam. He is an ex-hockey player turned personal trainer turned copywriter turned self-proclaimed wizard of wordcraft, who travels at will, reads as much fantasy fiction as he can get his hands on. Added to these, he is deeply involved in bringing intentional growth-oriented use of psychedelics into the public eye.

In this episode, Alexander talks about how much of a contrarian he is, always doing things he wanted to do, going against everyone’s expectations. And he gives perspectives to this side of him that we can all learn from. When you have that self-awareness about yourself and that understanding of the world around you, you likely play the game of life on your own rules, and that’s something exciting to know about. He’s a copywriter. He’s giving us tips on how to show up on your social media platforms, create your content, and what content to create that resonates with your audience. Putting out fitness information can only get you so far. It’s about putting some personality into what you share out there that people will relate more with you. Why he thinks your marketing should be in alignment with your personal beliefs and how you want to be sold to is one interesting topic he touched on. He is big on mentorship, and he shares the three most important takeaways he gets from having one. He believes in duality to everything and here, he sheds light on the seemingly bad drugs mainstream media is negatively painting out.

“I think the biggest thing someone could do to improve content is to actually use call to actions. It's one of the things that most don't realize when they are either transitioning online or first trying to create content is like, you actually have to tell people what you want them to do.” - Alexander Mullan 

Topics Covered:

03:24 - On being the contrarian that he is

05:30 - How things get easier with self-awareness and a better understanding of the world

08:11 - What freedom means to him

09:39 - What made him decide not to be a personal trainer anymore

12:50 - How his being problem unaware cost his online fitness business  

15:53 - More than the fitness information, what should you share with people for them to resonate with you

17:22 - Bringing your personality into your content

20:24 - Tell people what you want them to do

22:22 - What he uses social media for

24:05 - Marketing and promoting yourself in a way that feels in alignment with you and how you would like to be marketed and sold to 

26:33 - What personal trainers can do to improve their content

29:34 - How much of a benefit does having a mentor has on him?

31:06 - His perspective towards mentorship

36:36 - Bringing positive insights into seemingly bad drugs 

 Connect With Alexander Mullan:

• E: [email protected]

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

If you think about it, most of us don’t take action for our transformation because we don’t have money; it is more than that. It is our fear -- fear of what might be on the other side of change. It might be about some frustrating situations in the past that bring out all these apprehensions. But whatever it might be, it is one’s responsibility to conquer all these objections. And before you even get to the point of price objection, have that conversation, the kind that empathizes with where that person is coming from but making sure that you exude confidence and certainty as a leader throughout. This is not so much a matter of convincing only for your own benefit as it lets a person understand what he stands to gain from taking action now. Help him feel and see his pain. Show him the gap between where he is now and what his future self would be. If you’re there to guide, support and bring him a certainty in the best decision he makes for himself, what happens is a win-win solution for both parties.

“And if you've ever heard the, ‘I can't afford it, or the ‘I don't have the money to invest right now,’ more often than not, it has nothing to do with the money. It has everything to do with fear.” - Gavin McHale 

Topics Covered:

• It’s not about that you can’t afford it; it’s more than what you care to admit - FEAR!
• The first piece of advice - Have a conversation with this person
• Gain rapport with them and show confidence and certainty in yourself
• Help them recognize the trap they are repetitively getting themselves into by defaulting to past behaviors
• Understand where they’re coming from in not making a change in their life and let them believe that this is going to be the change they have been waiting for
• Significant questions to ask to help them realize that they would be six months behind if they would not change now
• Three ways not to put yourself in a headlock position of a price objection

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

How should you relate to people and how do people connect with you and with what you stand for? Really, it’s nothing sort of a grand circus. Get vulnerable and just be yourself in whatever medium you can possibly show and share yourself. 

Robbie Farlow is a self-professed Uber nerd who loves all things video games, pop culture, and of course getting jacked and bodybuilding. He's an online fitness coach who writes about fitness and self-improvement with a hefty dash of nerdy flair at his site, sidequestfitness.com.

In this episode, learn about his practical ways of letting people know who he is, just talking about something he is so passionate about which people resonate with, and which eventually ties into his fitness business. How can people like and trust you when they don’t know you? Get vulnerable and open yourself to them. In no time, they won’t be just your followers, they eventually become buyers. There were instances people complimented him for looking and sounding just like how he is online, and that just did the trick for him, and for people to resonate with him. It’s a case of ‘What you see is what you get. Pay attention to how he doubles down on this.

He is an avid whiskey drinker. Find out how those articles he wrote about this topic ticked and did wonder to him and his fitness business. 

His first few writings on his website speak for itself - in his own words, things completely suck in those first few articles. But he worked on getting himself better and he has significant tips and tricks on how he did it. Even if all you know is just play sports and don’t even have a complete idea on how to begin writing, you can still turn it around and do what he just did. Listen to him talk about it. 

Part of what makes you become a better coach is because you had one. He couldn’t stress enough the importance of having one and how it powers on his coaching game and his mindset, as well. 

Personal and business matters do mix together. When your personal life is doing great, you get inspired and your business benefits from it. Hear him give his profound and reflective take on marriage, love, and relationships.

“People don't buy coaching, they buy coaches.” - Robbie Farlow

What you will learn from this episode:

03:04 - What is Movember? What does this movement have to do with men’s health?

07:42 - Letting people know who you are - get vulnerable

10:27 - “One of the things I've always tried to do on my website is I'm going to talk about what I want to talk about. And I'm not going to apologize for it.”

12:35 - What you see is what you get.

14:05 - An avid whiskey drinker with a number-one-rated Google article on how to start drinking whiskey

15:14 - What made his article tick?

19:48 - Overcome your limiting beliefs in getting started to write even if all you do is play sports

25:31 - Sharing his breathtaking experience reading this book: The Name of the Wind (The Kingkiller Chronicle Book 1) by Patrick Rothfuss 

27:24 - A simple profound advice from Robbie

35:35 - What all those showing up in various medium boil down to

39:41 - What’s the best thing about having a coach

43:25 - “Find someone that you love that you connect with, and just have a conversation with them.”

45:07 - The most profound and heartfelt advice on love, marriage, and relationships

45:49 - “I would say it's in the gray that you grow. And it's in the gray that you learn the most about yourself.”

Resources Mentioned:

• Grab your Workout Pass only this November and get access to great workouts that will help you get stronger, leaner, and build more muscle without having to do any "thinking" or Googling for workouts and at the same time you'll also be giving to charity when you join this month.
• The War of Art by Steven Pressfield
• The Name of  the Wind by Patrick Rothfuss

Connect With Robbie Farlow:

• sidequestfitness.com
• Facebook
• Instagram

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

What is so important about mentorship that everyone who has done something great has had a mentor? Why shouldn’t you just feed yourself with free stuff every time? When speaking about your ideal client, why should you go deep into its psychographics more than the demographics?

If you want a quick ticket to your dream life, then act on them. Our guest for today teaches what she experienced and learn for herself. That’s why she doubles down on this important mindset.

Hanna Hermanson is the founder and CEO of the best business name of all time, dream life is real life. Hannah is a certified business coach and success trainer. She helps coaches and entrepreneurs build brands that afford them freedom. Her philosophy is that the dream life is real life and she teaches mission-driven brands, how to create more streams of income, contribution, and purpose in their daily lives.

In this episode, Hanna tells us why it costs you more to consume free stuff when you want to move to your goal faster. She advises health coaches, massage therapists, and the like to see what they do not as a transaction but more of a transformation. She encourages everyone to get a mentor because it makes no sense when you are a coach, mentoring everyone and you don’t see any value in being mentored yourself. 

How about reframing your failure? She nudges us to do just that and keep asking more. The worst you can have is getting a no but think of it as getting nearer to a yes. Clients would not just land on your lap as you would wish them to. Get into conversations and build relationships for that’s the first step. When you think of your ideal client, consider not in terms of demographics. Get into your avatar’s Psyche. Get to their pain points. That will hit the spot. And that means putting out content that hits the core thing. Be consistent with putting out the right content, should be less of you but more of them. That’s the only thing that will resonate with them. Your job as a marketer for your product and service boils down to them realizing what’s working and what’s not and for them to take action.

Getting married amidst this pandemic? Why not? Hanna shares her lessons about that. Do you know that her fur baby has an IG account? Yes, that IG hack and more about lessons learned from her beloved pet.

“I've worked with personal trainers, health coaches, massage therapists, personal trainers, physical therapists. And the biggest challenge that they need to drastically change is to stop thinking of what they do as a transaction. To set up a program online, you need to start thinking of it as a transformation, not just a one-hour thing, but a lifestyle change.” - Hanna Hermanson

Topics Covered:

04:26 - The problem with ‘zero-calorie brownies’

07:42 - What do personal trainers, health coaches, massage therapists need to drastically change?

11:10 - What’s with mentorship?

14:08 - What is it like without a coach or mentor?

16:10 - What she would have done differently when she started out

19:11 - Hit the sidewalk and get into conversations!

22:46 - Reframing failure

28:15 - What matters most when putting out your content

31:34 - What you need to pay attention to about this whole ideal client thing?

34:26 - Intimacy beats authority

34:46 - What’s your job as a marketer?

37:30 - Lessons from getting married in the midst of the pandemic both personal and businesswise

39:52 - What one lesson does Madison, her fur baby, teaches her?

41:20 - Best IG hack for someone with pets

Resources:

• Get your FREE mini-training here: http://dreamlifeisreallife.com/show

Connect With Hanna Hermanson:

• dreamlifeisreallife.com
• Facebook

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

With the pandemic comes this new way of serving our clients. A lot of personal trainers have already moved their in-person training online. Nothing much has changed except that they went from an actual gym session to Zoom, Skype, and whatever pathway they can deliver the training. It’s just in-person training without the room. Just the same, you are still trading your time for money. 

How can you earn more but work less? With the new normal can it actually be possible? You need to understand things so you can deliver your training in the best way possible that best serves your clients and yourself. Here are the important considerations you need to look into to make your training not just any other you see in the online world. Take a look at a  hybrid model of training that has a combination of in-person and online programming. Consider nutritional guidance. Fitness and wellness somehow are not complete without talking about nutrition. Take into account mindset and habit building because if you are in for the right reasons, the end goal is to make the client realize his full potential and that you are no longer needed. If you want to stand out from the crowd, see to it that your training service speaks to your audience the value you want them to receive. It’s so easy for them to just watch on YouTube everything you teach in your training. But things are hard to sustain because sometimes boredom strikes. That’s where accountability plays its role. You need someone you can be honest with about yourself and your goals but at the same time allows a relationship that truly does not want to disappoint someone who believes in them and let them share their beliefs. More than anything, don’t undercharge your services. If you are doing something life-changing for people, you are doing something priceless, and it is but just right to put a premium on what you charge your clients.

“When I talk about online training, or when I talk about an online component, I mean something where you're not trading your time for money. In other words, you're actually selling your expertise and the accountability that comes with your program.” - Gavin McHale 

Topics Covered:

• What do you need to understand to deliver the best training service possible in the new market landscape?
• How can you provide the absolute best opportunity for results to your ideal client?
• Get to know the hybrid training model - what are its components?
• What are the habits and beliefs that your ideal client must learn and live to have success and finally reach their goals? 
• How to let your clients find meaning in  true accountability
• Be sure you are not undercharging your services!

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram

What sets you apart from those who have been once in your place and are now in the peak of success? There is only one thing--they took action. For the quickest way to get out of fear is to take action.

A thousand negative thoughts run through your mind every day. And if you don’t reroute it to abundance and affirmation, you might get stuck and be left off. The money mindset coaching routine helps you power through all those negativity. It’s simple, and it’s powerful.

Brooke Ritchie is a mindset coach who helps entrepreneurs overcome money mindset blocks. She has a Master’s degree in Somatic Psychology and worked as an Associate Marriage and Family Therapist. She has professional training in massage therapy, bodywork, somatic experiencing, and energy work - among many other approaches. She owned and operated her own business as a yoga and dance instructor for a decade and brings both mindfulness as well as somatic approaches to her group coaching and one on one work. She is also licensed as a Neuro-Linguistic Programming Practitioner and is trained in Deep Transformational Coaching. She became interested in money mindset specifically to support entrepreneurs in earning their true potential. 

In this episode, Brooke shares how our brain keeps going back to the same thought patterns repeatedly. And these are usually negative ones. And unless we try to reprogram the subconscious, that’s when we get past those limiting beliefs. Her story of fighting off the imposter syndrome is one proof that getting yourself to take action fights off negativity in your mind and body, pushing you forward for success. The only way not to fall back to your brain’s old programming or whenever it is showing signs of it getting around is by a repetition of positive affirmation towards yourself. It takes repeated actions to form new neural pathways to the brain to do away with negativity. We have to acknowledge the fact that our beliefs manifest in all areas of our life. It mirrors our reality. What we make ourselves believe to be true is what will run our lives. Gratitude practice, affirmation, and shadow work are just some of the routines that help switch directions. As entrepreneurs, it is best to always look at the frame of success. 

“80% of your success is your psychology, 20% is strategy.” - Brooke Ritchie

Topics Covered:

03:30 - What led her path to Psychology and Therapy

06:53 - Our reality is a mirror of what’s inside of us

08:46 - The brain keeps going back to a thought pattern unless we wake it up and switch directions

11:13 - The imposter syndrome in us

12:22 - How to rewire your subconscious thought process

15:41 - Six steps to help you get past your limiting beliefs every time they got around

16:49 - What repetition can do to create new neural pathways

17:51 - What made her transition from Psychotherapy to money mindset coaching?

22:31 - Just take that big first step!

23:32 - How coaching changed her entire life’s trajectory

26:05 - Two common limiting beliefs that get you stuck in life

27:18 - How your beliefs show up in different areas in your life

28:39 - Rerouting your negative thoughts to positive language

30:30 - Looking at your business through the frame of success

34:31 - What shadow work, gratitude practice, and affirmation have done to get her past negative thoughts

37:36 - The power of money mindset coaching routine

38:49 - How long is the radical shift takes place in your life?

41:10 - Lessons learned from her adorable pets

Connect With Brooke Ritchie:

• Instagram
• LinkedIn

Connect With Gavin McHale:

• Gavinmchale.clickfunnels.com
• LinkedIn
• Instagram