Tune into a practical discussion between veterinarians and nutritionists delivering practical perspectives on optimizing feedlot performance through combined recommendations. This conversation with TELUS Agriculture’s Drs. Kee Jim, Matt May, and Breck Hunsaker covers critical market challenges, strategic calf procurement decisions, and the transformative role of data analytics in modern feedlot operations. The experts also explore the future of branded beef programs and the evolving relationship between commercial cattle producers and feedlots. This episode offers valuable insights for feedlot operators, cattle producers and industry professionals navigating today's complex market dynamics while preparing for future opportunities in beef production. Learn more about TELUS Agriculture at www.telus.com/agriculture.