The Collective Podcast

On this episode Brett May joins Kenneth to discuss how insurance can be a value add to your process. Kenneth will talk about having the right insurance partner opens more channels to provide value and create a seamless experience above what your competition does. 

Quotes:

“If you’re giving them quality service and referring them to high level people, that makes you look a lot better.”

“We always get an insurance quote for our clients.”

“One of the worst things for a client is to end up with bad insurance.”

“Having a good insurance partner allows you to offer more savings other than rate.”

Key takeaways

Look at insurance as way to add value in your process by saving your clients more money.  

Insurance is a relationship that you want to invest in. 

When you partner with an agent you need to make them part of the loan process to create a seamless experience. 

Insurance should be about education so that you clients are better informed to make the right decision. 

Links:

Next Level Loan Officers - www.BecomeNL.com

Loan Officer Events - loanofficerevents.com

Next Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

On this episode Ryan Speltz joins Sean and Shane to talk about having a disciplined approach to growing your business. Ryan also discusses the advantages of using video and not getting caught up in the shiny object syndrome. 

3:30 Intro to Ryan

10:30 Power of coaching

13:36 Adjusting to your situation

17:50 Video advantages

25:00 Final thoughts

Quotes:

“If you didn’t have a record year, you probably weren’t doing the right things.”

“I am not building a business for the next 20 minutes, I’m building it for the next 20 years.”

“If I set a plan, I know it is going to work.”

“Don’t get distracted by the shiny objects.”

Key takeaways

This year will separate winners and losers. 

Learning is great, but executing is better!

Having a disciplined approach is key. 

Your videos do not have to be over produced to be effective. 

Don’t kid yourself. Investing in yourself is investing in your success. 

Focus on doing small things well. 

Links:

Next Level Loan Officers - www.BecomeNL.com

Loan Officer Events - loanofficerevents.com

Next Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Kevin Ducey, President of Whiteboard CRM, joins Kellen and KT to talk about the value of CRMs. Kevin discusses the mistakes, challenges, and advantages when using a CRM along with how to make any CRM successful for your business. 

5:00 CRM mistakes

10:30 Using your CRM

13:10 CRM advantages

18:15 Expectations 

Quotes:

“When you move to a CRM you have to understand that it isn’t going to be easy.”

“If you don’t like the feel of your CRM, you probably won’t use it.”

“Your CRM will be a nice referral machine if you use it right.”

“When relating with a customer you are trying to build trust.”

“Every hour you spend in your CRM will save you tenfold on the backend.”

Key takeaways

CRM is about change, but you need to pick a CRM that fits your workflow. 

If you are going to have a CRM you have to commit to using it. 

You cannot properly or efficiently manage your database on a spreadsheet.

A good CRM can help you improve in three areas; pre-1003, in process communications, and post-funding marketing. 

Your CRM will power an ultimate referral machine if you let it. 

If you are not viewing your CRM as a cost and not an investment, that is a problem. 

Links:

Next Level Loan Officers - www.BecomeNL.com

Loan Officer Events - loanofficerevents.com

Next Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Shane, Kenneth, and Kellen give you a behind the scenes look at their upcoming NLLO Live event and mastermind. The guys also share some personal stories and the WHY behind what they do. 

3:15 NLLO LIVE expectations

10:00 BTS of a mastermind

Quotes:

“Our mastermind is about growing your business from zero to hero.” - Shane

“You will walk out of our event with a different mindset of a Loan Officer.” - Kellen

“Loan Officers are our worst enemy.” - Kenneth

Key takeaways

NLLO Live is about removing the reactive mindset and giving you proactive strategies. 

Attendees are part of the 1% of Loan Officers who want to grow their business. 

Don’t create stories about your business that are not true

Our events are about giving you the right mindset to succeed in business and in your personal life. 

Links:

Next Level Loan Officers - www.BecomeNL.com

Loan Officer Events - loanofficerevents.com

Next Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode, Mike Cuevas The Real Estate Marketing Dude  joins Sean to talk about playing big by creating a consistent brand. Mike also discusses how MLOs need to understand the difference between branding and marketing along with how to leverage it to beat the bigger players in your market. 

2:00 Intro to Mike

4:00 Bad marketing is better than no marketing

8:30 How do you brand to be relevant

15:45 Attacking fintech

19:40 Be thought of first

Quotes:

“It is all about branding to show your differentiation in your local market.” 

“People don’t care what you charge, they just care that the cost was justified.”

“Nobody is going to your website to review homes, they are going to your website to review you.”

“Video is a long-term game. You don’t know when your business is going to come, it is just going to come.”

“You have to become the Rolls Royce of your market.”

Key takeaways

It is better and more effective to attract business, than chase it. 

Any type of marketing is better than NO marketing, but strive to do good marketing. 

Stop trying to compete against billion dollar companies. 

Video is the fastest way to get your face in front of people at scale. 

Understanding the difference between branding and marketing is key. 

Being consistent with your video helps you become more unforgettable than your competition. 

Being a generalist will not help your brand, but having a niche will. 

Links:

Next Level Loan Officers - www.BecomeNL.com

Loan Officer Events - loanofficerevents.com

Next Level Coaching Call - https://nl.nextlevello.com/schedule-consultationebk1Ea8h 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Jason Frazier joins Sean Zalmanoff to discuss how playing small can equal big results. Frazier also talks about value over price and why MLOs should stop selling the mortgage and start selling the dream. 

3:30 Playing in the micro

10:00 2 dollar a day strategy

21:00 Complexity is the enemy of execution

Quotes:

“You are not going to win in the macro, but you can win in the micro.”

“If price over value becomes the narrative in our industry, then we will lose.”

“If you are a one loan loan officer, then you will be a one loan loan officer.”

“Stop selling the mortgage and start selling the dream.”

Key takeaways

If you are not leading on value then you have no choice but to lead on price. 

Tech will not replace MLOs, but MLOs who use tech will replace those who don’t. 

Consumers don’t care about mortgage, they only care about the house. 

Most marketing is about interrupting patterns, so your content has to grab attention. 

Links:

Next Level Loan Officers - https://nl.nextlevello.com/top-producer-huddle

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Shane Kidwell and Sean Zalmanoff talk about the stories originators tell themselves and how it shapes their business. The guys also discuss the journey through a scarcity or abundance mindset and how that decision is entirely up to you. 

2:25 Focus on the mindset

9:00The story you tell yourself the most

15:00 Scarcity and abundance

Quotes:

“Things that you want are things that you do and if you really wanted it, you would do it.”

“The story you tell yourself the most is the story you believe the most.”

“If you are not becoming the person you want in business and in life, you can change that.”

“What if the story became that you are the least important member of your team?’

Key takeaways

Decisions and choice are entirely up to you and nobody else. 

You shape your mindset with your decisions but don’t kid yourself on why the decision you did. 

The story you tell yourself is the story you become. 

If you don’t live in scarcity, your life will be full of abundance and prosperity. 

Links:

Mortgage Success Academy -onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Francie Martinez joins Kellen and Shane to talk about her transition from Real Estate to Lending. Francie also discusses the best practices and tactics to attract agents and build long-lasting relationships. 

4:15 Intro to Francie

8:30 Agent to lender transition

15:35 Best advice to attract new referral relationships

27:00 What would you tell your younger self

Quotes:

“Good times and bad, there will always be Real Estate sold.”

“If you are serious about building a business, then you will do what needs to be done.”

“A lot of the value is in assurance and ease of process.”

“Get really clear with who you want to work with.”

“It is ok to ask for business.”

Key takeaways

When times are tough you HAVE to be good at what you do. 

Don’t let your ego stop you from having success. 

Willing to do the mechanical tasks in the beginning builds the path for you to focus on the important tasks later. 

Agents and lenders timelines often do not match up so you need to understand your partners and what they do. 

Getting a rescue deal is sometimes your only shot at getting to show your value. 

Getting an agents attention is easier if you are putting well educated borrowers in the market. 

Getting to new agents is a great source is because they are hungry and you can build loyalty. 

Links:

Mortgage Success Academy -onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Matt DeLuzio joins Kellen Vaughn to discuss the current threats to Loan Officers in 2021. Matt also discusses how he competes against builders, why knowledge is power, the importance of being an advisor, and how he keeps his referral partners happy. 

2:19 Intro to Matt

4:15 What are the threats

6:45 Competing against builders

17:50 Staying in front of your referral partners

22:00 Rate and market quick take

Quotes:

“Inventory is low and probably will be for a long time.”

“How do you become an advisor? You have to have more information.”

“If we are serving people well, we will continually be referred.”

“Order takers are not going to advise and they are not going to do the math.”

“I can always sleep at night when I know that I am advising my clients well.”

Key takeaways

It is very difficult at times to compete with builders due to incentives. 

If you are going to show your value as a loan officer, you have to be an advisor. 

You can win deals by asking questions that other Loan Officers aren’t. 

Play the long-game with your business and you will build better long-term referral relationships.

Building trust will sustain your business over time.

Links:

Mortgage Success Academy -onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com

On this episode Ashley Courville joins Sean Zalmanoff to discuss how she balances being full-time mom and a high producing branch manager. Ashley also talks about her mission with building a team of women, how they help her give a great client experience, and how she focuses on being present with her children. 

3:00 - Intro Ashley

7:30 - 2020 Lookback

12:05 - Mantra with kids

17:30 - Having a team

23:10 - Talking to your younger self

Quotes:

“It is important to me to be a full-time, present mom.”

“Our hope is to give our children a better life than we had.”

“I don’t want to be the best, instead I want the best around me and that is what my team has done for me.”

“I want to be able to walk way from my business and it not impact my client experience.”

“The number one reason I created my team is to give other working women a place to grow and make money.”

Key takeaways

You have to manage your time as efficiently as you can. 

Having a mantra not only helps you but it also helps those around you. 

Doing a high amount of volume will always come with a sacrifice and having a team helps with that. 

Having a strong team allows you to give a consistent client experience no matter who is at the office.

Surround yourself with people who help you succeed and build an environment you will be proud of. 

Links:

Mortgage Success Academy -onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Text the word: nextlevel to 36260 to download our app

The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com