The Commerce Collective Podcast

Omnichannel, omnichannel, omnichannel. Are you tired of the word yet? Well, you shouldn’t be! Understanding omnichannel retail is critical to your success with Walmart, requiring a very different approach than what works on Amazon. Scott Benedict, VP of Partnerships at WhyteSpyder, will help us uncover the logistics of omnichannel retail, outline the changing consumer behaviors accelerated by the pandemic, and share his top three strategies for omnichannel success.

Walmart, as one of the largest retailers in the entire world, is home to a complex blend of the physical and digital worlds of retail. Understanding Walmart’s position in the ecommerce landscape and what suppliers need to do to find success on the platform is not an easy task, but Eric Howerton, Founder & Chief Growth Officer at WhyteSpyder, is here to help. In this episode, Eric will provide an all-new perspective on Walmart that will set us up for success in the changing world of ecommerce. (And, of course, omnichannel!)

Should understanding Amazon’s motivations be part of your Amazon strategy? What about other industry insights, or category-level insights? The answer is yes to all of the above. In this episode with Xian Wang, VP Retail Insight at Edge Retail Insights, we’ll hear about Amazon’s positioning in the retail landscape, as well as how manufacturers can begin to understand Amazon’s motivations as well as competitive drivers within their own category. And we can’t forget about the importance of your marketshare on Amazon, either, so tune into this episode for a jam-packed lesson on retail data and research.

Without a thorough understanding of your advertising data, you won’t be able to interpret results and make necessary changes when building efficient and incremental campaigns. In this episode with Gloria Steiner, Business Intelligence Lead at Perpetua, we’ll cover basic available media metrics, as well as Amazon’s launch of the Amazon Marketing Cloud, which gives advertisers insights into the consumer path to purchase like never before.

Amazon revolutionized everything we knew about supply chain, and you might be wondering how products seem to be anywhere and everywhere at the speed of light. Maybe you want to know about the logistics of sending your products to Amazon. In this episode we’ll meet Mike O’Donnell, VP of Client Services (Retail) at Flywheel Digital, and one of Flywheel’s resident supply chain experts. We cover three suggestions that manufacturers should implement into their supply chain strategy in order to win on Amazon.

Think about how you make decisions about what to purchase online. You rely on the content that you see to tell you what you need to know about the product because you can’t physically touch it! In this episode we talk to Amanda Wolff, Chief Marketing Officer at OneSpace, a Flywheel Digital company. Amanda will talk about the most important elements when it comes to ecommerce content, and she’ll tie in the importance of good content when it comes to your advertising strategy.

In this episode we talk to Alex Mccord, CEO of Enterprise Execution at Flywheel Digital. Alex breaks down how to build a digital commerce team for both agencies and manufacturers while avoiding the common mistakes that can be made.

In this episode, we learn about Amazon’s DSP from Mark Mannino, Chief Operating Officer at Flywheel Digital. Mark’s experience building the DSP at Amazon gives us unique insight into the goals of the platform, and he guides us through succeeding in programmatic advertising and other upper funnel tactics.

Ever wondered what is happening when you see that something is “Sponsored” on Amazon? In this episode we learn all about paid search with help from Kate Greubel, Associate Director, Media at Flywheel Digital. Kate walks us through the history of paid search, sponsored products, sponsored brands, sponsored brand videos, and sponsored display and leave us with her key takeaway for winning in search.

In this episode we’ll begin our deep dive into exactly how to win on Amazon.com. We’ll cover everything that goes into what we consider retail, or, everything that’s not paid search. We’ll cover managing your assortment, promotional planning, availability, and the Buy Box, and we’ll learn about Danny Hoffman, Associate Director of Client Services (Retail) at Flywheel Digital’s three core tenets of retail that need to be understood in order to maximize success on Amazon.