Communicating to Our Clients
How we speak to our clients is incredibly important. I see a lot of trainers who do great work setting themselves backwards with how they communicate with their clients. Here are the most common mistakes I see
1. It is very common to see fitness professionals shame goals
The amount of times I see trainers post on social media bout the fact that you can't "tone" a muscle baffles me. You can't changer the game either (it would no longer be the same game) but that seems to be cool. Imagine being a client dealing with self esteem issues, you muster up the courage to see a coach to make a change and then get told your goal is wrong because of meaningless nomenclature. If a client has a goal and the share it with you, encourage them rather than shame them for using a word out of your context.
2. We then talk down to clients to demonstrate our intellectual superiority and create barriers
I see trainers using technical terms constantly and critiquing clients for wanting to try things that fall outside of the current evidence. Surely there are better ways to address this?
3. Dont get bored answering the same questions
Every trainer rolls their eyes when asked if fat can be spot reduced or if fasted cardio is better. This just makes the client feel like crap. We should try and answer the same questions better each and every time and master our communication around it so clients can ask questions and walk alway feeling empowered and enlightened.
4. Speak to the client on their level
This falls to the above point. Speak to a client using their languages, especially with training and nutrition. This is not about "dumbing" anything down, it is about effective interpersonal communication.
5. Don't promote the "Fixer" narrative - they are in charge
This applies more to therapists than trainers, but if your client believes you are the one person they need to "fix" them you have left that person in a worse state than before. This is something I will address later this week as it is something I used to pride myself on, and now slap myself for. Our goal should be empowerment of our clients.
What other communication mistakes do you see trainers make?