Power Producers Podcast

The Confidence Code with Dawnyel Smink


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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Dawnyel Smink, President of Canyon Lands Insurance. Dawnyel shares strategies that have contributed to her agency’s success in commercial lines, how they are building a network of agencies, and offers her perspective on how the industry has changed for women over the years.


Episode Highlights:

  • Dawnyel shares her backstory and what led her to the insurance industry. (2:44)
  • Dawnyel explains what it was like to start up the commercial division of her agency from the ground up. (6:58)
  • Dawnyel shares that you need to let your client talk, and if you are not sure about the answer let them know. (10:36)
  • Dawnyel shares that her business analogy is always related to a sports team to get clients. (15:01)
  • Dawnyel describes what she was seeing 20 years ago for women being part of the industry. (19:20)
  • Dawnyel shares her perspective of women versus men. (27:40)
  • Dawnyel explains the advantages and differences between a small agency and a big agency. (34:04)
  • Dawnyel talks about the network of agencies that she is a part of. (33:26)
  • Dawnyel shares her favorite golf course that she has played and has even won in 2017. (41:06)
  • Dawnyel shares a part of their project called Declaration of Independence and what it is about. (43:12)

  • Tweetable Quotes:

    • "I just, they want to be heard, the business owners, they want you to talk less. And honestly, I feel like we talk more trying to prove ourselves, and then we talk them out of wanting to do business with us. " - Dawnyel Smink
    • "I want to see us dominate and part of growing CLI in the group that we have is that we can start helping impact that change. And I can do it at a level that I feel is sustainable for me." - Dawnyel Smink
    • "If an agency, if I'm talking with them, and I always say, 'Is your ego in the way or is your ego out of the way, and if their egos are out of the way, I can work with them." - Dawnyel Smink

    • Resources Mentioned:

      • Dawnyel Smink LinkedIn
      • Canyon Lands Insurance
      • David Carothers
      • Kyle Houck
      • Florida Risk Partners
      • The Extra 2 Minutes


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