Acquiring Minds

The Contrarian Bet on a Digital Agency


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George Stern leaned into changing consumer search habits when he bought a digital marketing agency doing mid-7 figures.

Register for the webinars: 

  • Which Franchise Industries Make Sense in 2026? - TOMORROW!! - https://bit.ly/4jQCN0U
  • What You’re Really Paying: Net Working Capital & Net Debt Explained - Jan 22nd - https://bit.ly/49mgU5Y

Topics in George’s interview:

  • Turning around an Amazon seller’s agency
  • Acquiring 2 small ecommerce businesses
  • Loving the customers more than the product
  • Selling his camping equipment business
  • Acquiring an SEO agency
  • Extreme difficulty getting a loan
  • Big banks aren’t always better
  • Choosing cold calling despite challenges
  • Industry knowledge is overrated
  • Being a “recovering, type-A control freak”

References and how to contact George:

  • LinkedIn
  • Grant and Julia Hensel on Acquiring Minds: Quitting Consulting to Buy a $1m SDE Agency

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

  • Pioneer Capital Advisory

Get complimentary due diligence on your acquisition's insurance & benefits program:

  • Oberle Risk Strategies - Search Fund Team

Get a free review of your books & financial ops from System Six (a $500 value):

Connect with Acquiring Minds:

  • See past + future interviews on the YouTube channel
  • Connect with host Will Smith on LinkedIn
  • Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron

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Acquiring MindsBy Will Smith

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