About the lecture: Author, James Farwell will review the precepts of strategy and leadership that the military uses, and applies them to the business world. This presentation will show commercials that companies use, and that the book describes, in terms of effective communication and loyalty-building strategy.

About the speaker: James P. Farwell is an author, attorney, and national security expert who has advised the U.S. Government on global initiatives and actions, communication strategy, cyber policy development and authorities, and cyber security.

He holds a B.A. from Tulane University, a J.D. in Law from Tulane University, and a D.C.L.S. in Comparative Law from the University of Cambridge (Trinity College). He is an Associate Fellow at King’s College, London, and a non-resident Senior Fellow at the Middle East Institute in Washington, D.C. He is a Visiting Scholar at A.B. Freeman Tulane School of Business.