Hey there, welcome back to "Subscription Box Answers" with your host, Liam Brennan. In this week's episode, we're taking a deep dive into the intricate world of Facebook Ads, specifically about the correct way to scale them up.

If you've hit upon a successful campaign, your first instinct is to go big, right? But hold on, because if you don't know what you're doing, you might end up shattering the algorithm and skyrocketing your customer acquisition costs. It's a tricky balance, and that's where I come in.

This episode will cover the ins and outs of both vertical and horizontal scaling and the right way to do it. It's something I've got a fair bit of experience with, having spent close to a whopping $1 million on Facebook ads through BusterBox. I know the ropes and how to increase a campaign budget without breaking everything apart.

And as always, if you've got any questions or something you want to be answered on the show, swing by www.SubscriptionBoxResources.com and drop it in our group. Catch you on the flip side!