October 17, 2023

The Cost of Acquisition with Kyle Fuller

34 minutes

Joining Wade again is Kyle Fuller of Factum Financial. In this podcast episode, they delve into the often underestimated concept of acquisition costs and its vital role in sustaining a business. They shed light on Factum Financial's innovative strategies that support insurance agents in this aspect. Factum's approach encompasses a franchise-like model, the utilization of a Cash Flow Dashboard for tracking wealth, and comprehensive educational courses for ongoing client enlightenment. This integrated system not only enhances efficiency but also fosters robust relationships, guiding both agents and clients toward a path of prosperity and success.

Episode Highlights 01:27 The reason most insurance agents fail during their first 24 months in the business 03:42 Cost of technology as part of the cost of acquisition 06:11 Why you should get a mentor 07:32 The need for adequate infrastructure and professional help for new agents to effectively manage their time and resources 09:56 Why agents fail in the business in the first two years 15:49 Analyzing the reasons for agent failure in the business due to challenges posed by having to do everything themselves 18:51 Personal gratification obtained from working to build systems and processes that empower agents to have an easier, more enjoyable time in their businesses 23:22 Importance of ongoing education and client care after selling a policy 30:28 Cash flow dashboard: A system developed to provide agents and clients with a high-level wealth conversation in a systematic manner

Episode Resources