The Creative Drive

In this special SEMA episode of The Creative Drive, host Taro Koki sits down with Tanner Foust—professional racing driver, stunt performer, and TV host—to explore his incredible career in motorsports and beyond.

From his early days on the track to becoming a household name in drifting, rallycross, and stunt driving, Tanner shares behind-the-scenes stories from iconic projects like the Hot Wheels stunts, going up against his idols in the Race of Champions and working on stunts for blockbuster movies like John Wick 4.

Learn how he balances his passions for racing and storytelling, the lessons he's learned along the way, and his insights into having a creative mind to sell your brand.

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate.

With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field—where it’s headed and its potential role in brand development.

George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.

We dive into the world of Drive to Survive with Will Buxton as Taro Koki sits down to discuss the hit series that’s transformed Formula 1's global appeal. They touch on everything from how Will got started with Drive to Survive, the nuances of filming F1 drivers, and the challenges of balancing new fan expectations with traditional F1 culture.

We cover the surprising travel hotspots on the F1 circuit, and what it’s like interacting with drivers after highlighting their moments on screen. The good and bad of social media, the nuances of connecting with both US and global fans, and Will's unique journey that inspired the New York Times bestselling book GRAND PRIX: An Illustrated History of Formula 1.

Plus, Taro and Will dive into the latest on the racing scene: Does Lando have a shot at unseating Max? Could Lewis return to the top? And who’s looking promising as the next big name in F1? Tune in for an insider’s take on the creative process, life on the F1 circuit, and the evolution of Formula 1 fandom worldwide.