In this episode, we talk to the legendary creator of the Stuff Your Stanley promotion Joey Boykin. Joey touches on how this event was created, the principles of "riding the wave" and how to leverage social media trends to promote sales in the store.

You can find out more about Joey at:
https://www.gollygs.com/
https://www.instagram.com/golly.gs/
https://www.facebook.com/gollygs/
https://rapamar.com/

For information about the North American Ice Cream Assoc, and how you can open and grow your ice cream business with a community that will support you, go to https://icecreamassociation.org/