As we spend more time in digital spaces, our avatars are becoming part of our personality. And digital creators and influencers are becoming part of our culture. Producer Gina Pollack join's The Verge's David Pierce with stories about why advertisers love digital creators, why a dancing hot dog will never leave your brain, and what the creator industry is learning from mascots. Next time you’re scrolling through your Instagram feed, keep your eyes peeled — not everyone’s as human as they look.

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