@JohnNellis has grown by over 1 million subscribers in less than a year. We're talking to John's business partner, Alex, to dig deep into the strategy behind one of the fastest growing football channels on the platform.

John Nellis: https://www.youtube.com/@JohnNellis

00:00 Intro

01:10 Getting into the world of football content

04:43 Tripling the growth of Sky Sports YouTube channel

07:27 The partnership with John

13:52 Combining the business and creative mind

16:24 How the business operates

18:41 How big is the team?

20:05 Producing content from in-front the camera

24:49 Why John Nellis is the best to work with

29:50 Growing and reinvesting into the business

35:10 The importance of the title and thumbnail

37:34 The myth behind "retention editing"

40:46 How the channel is monetized

44:27 Why you should delete your old videos

46:09 How much money is the channel making?

48:23 The work/life balance of a content creator

51:54 The goal for the channel

55:52 YouTube vs TV

#podcast #creatoreconomy #contentcreator

This week Francis is joined by Caitlin Dewey, creator and writer of the newsletter Links I Would G-Chat You If We Were Friends.

Caitlin's Newsletter: https://linksiwouldgchatyou.substack.com

00:00 Introducing Caitlin Dewey

03:27 The Birth of the Newsletter

06:16 Taking a Break and the Pressure of a Rebrand

13:36 Building a Community With Readers

17:53 Building a Good Salary From Subscriptions

19:49 The Definition of Creators vs. Journalists

27:42 Bring Back Comfortable Middle Class Lifestyles

32:59 Collaboration in the Newsletter Community

37:37 The Painful Art of Content Planning

43:21 Substack's Shift in Business Model

50:13 The Craft of an Aggregation Newsletter

53:19 Fake News Is Now Just News

#podcast #creatoreconomy #newsletter

For episode 29 of Creator Spotlight we are joined by Tommy Clark (@tclarkmedia) to discuss his content marketing agency Compound Media Studio, how he scales B2B audiences on LinkedIn and how you can grow your online business.

00:00 Intro

01:20 Accidentally starting a marketing agency

03:30 Building a team and hiring for content creation

06:17 Growing the newsletter Social Files

13:04 The devolution of Twitter - LinkedIn #1 now?

15:36 How to craft the perfect viral post

20:23 The relationship between the business and personal brand

23:41 Monetizing a creator led business

27:21 What makes someone good/bad at marketing?

29:27 Starting with content creation and rules for posting

39:19 Finding content ideas for viral posts

41:10 Uploading to YouTube but not being a YouTuber

43:55 How you can grow your online brand

#podcast #creatoreconomy #linkedinstrategy

Ryan Gilbert, creator and writer of the newsletter 'Workspaces' joins us for episode 28 of The Creator Spotlight Podcast.

Workspaces: workspaces.xyz

00:00 From supply chain to tech startups

04:31 Building a niche from scratch

10:57 Monetizing with affiliate links

12:42 Abandoning a career to pursue content

16:32 The acquisition and reacquisition of the newsletter

25:08 Monetizing the newsletter is harder now

28:22 How the newsletter grew to 13k+ subscribers

35:35 The stats

37:12 The best home-office setup so far

40:30 Balancing personal and brand identity

44:12 Strategies for newsletter growth

47:02 Reflecting on success and future plans

#podcast #creatoreconomy #newsletter

Rachel Karten joins us for episode 27 of the Creator Spotlight podcast to discuss what makes good content, winning and judging the Webby Awards, and building a newsletter audience.

00:00 Getting started with food insta

04:39 Advice for working with brands

09:02 Winning and judging Webby awards

14:05 Building a newsletter for content creators - Link in Bio

25:03 Growing an audience of 65k+

35:50 Being a good social media manager

#podcast #creatoreconomy #creatorinsights

This week we are joined by Michelle Curb, co-founder and editor of Gloria (hellogloria.com)

Michelle is an expert in leading monetization for online media brands.

00:00 The Gloria newsletter

05:50 Getting started in online media

08:52 Is it hard to sell a media company?

14:15 Monetization and stats

15:58 Building an audience online

24:52 “I don’t want to be online”

27:38 Day in a life of a media founder

39:21 How to monetize as a creator

45:35 Looking forward and back

#creatoreconomy #podcast #thecreatorcommunitypodcast

Theo Lloyd-Hughes joins us for episode 25 of The Creator Spotlight Podcast -- he is a journalist specialising in women's soccer/football. He has a newsletter and podcast called Squad Depth, he produces The Athletic's podcast Full Time, he is also a freelance writer.

Squad Depth: squaddepth.com

00:00 Why Theo pursued soccer journalism

08:23 How much does soccer journalism pay?

17:24 How to tell the real story

23:36 Newsletters are the future of journalism

39:11 The stats

41:17 Building a newsletter into a sustainable business

47:01 How to get better at podcasting

#podcast #creatoreconomy #womenssoccer

Cole Derochie joins us for episode 24 of the Creator Spotlight podcast. Cole writes a daily newsletter keeping designers up-to-date with what's going on in the world of design.

Cole's newsletter: todayin.design

Cole's Twitter/X: x.com/colderoshay

00:00 How Cole accidentally became a designer

08:04 The espresso of newsletters

13:43 Evolving and growing the newsletter

20:24 Finding sources for design news

26:16 Writing a newsletter in 1 hour

29:08 Monetizing a 5,000 subscriber newsletter

37:53 Using Twitter to grow your brand

#podcast #creatoreconomy #design

Sean Devlin is the founder of nicenews.com and he joins us for episode 23 of the Creator Spotlight podcast. He shares his secrets about building an online business, newsletter growth and advice for other creators.

nicenews.com

00:00 Building a 800k subscriber newsletter

08:53 The biggest mistakes when designing a newsletter

12:26 Why it’s important to have nice news

19:20 How to find positive content online

22:32 Who subscribes to nice news?

30:51 Building a following of 800,000

39:00 How to monteize your newsletter audience

44:30 What not to do when building a newsletter

47:00 Is it too late to start a newsletter?

#podcast #creatoreconomy #nicenews

Ambreen Ali is a tenured and accomplished journalist as well as Founding Editor of Central Desi, a local newsletter focussing on the South Asian community in New Jersey. She joins us for episode 22 of the Creator Spotlight podcast.

Central Desi: centraldesi.beehiiv.com

00:00:00 Ambreen Ali - putting journalism first

00:05:02 Growing a local newsletter

00:14:07 Why being a journalist is difficult

00:22:02 Is society losing its media literacy?

00:28:53 The best and worst of tradition journalism

00:35:26 Why prisoners should be taught journalism

00:39:39 Making a local impact

00:43:26 Not wanting to be a “creator”

00:52:00 Monetizing journalism is hard

00:57:43 Advice to other creators

#podcast #creatoreconomy #southasian