Hotel brands are winning while owners face rising costs and softer demand.
Sarah Kopit and Seth Borko break down the growing pressure on hotel owners and what it means for the future of the franchise model.

Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more!

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Timestamps:

00:00 Tax Day By Numbers

02:05 Refunds And Reality

04:34 Filing Jointly Milestone

05:15 Behind The Big Feature

07:29 Hotel Owners In Crisis

11:16 Costs Squeezing Operators

15:17 Fees Brands Take Off Top

17:21 Asset Light Winners Losers

18:26 Franchise Model Breaking Point

19:41 Do Brands Earn Fees

20:11 Tech Enables Independence

21:47 Why Brands Still Matter

23:49 PIPs And Brand Standards

26:07 Asset Light Versus Owners

29:25 World Cup Hotel Stress Test

31:42 Swiss Cheese Risk Stack

33:06 Winners Losers And Wrap