
Sign up to save your podcasts
Or
Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling
Companies with a very tightly defined ICP that is operationalized on the frontline spend 50% less on sales and marketing.
They have CAC payback periods that are 24% shorter than the mean, and those ICP customers have a 425% higher expansion rate in the first 12 months compared to those that are not.
Today Dan Sperring (Founder, AlignICP) explores how product success is often determined by specific use cases rather than customer demographics, and challenges the common startup approach of targeting broad markets too early.
The Science of Scaling is a HubSpot Original Podcast // Brought to you by HubSpot Media in collaboration with HubSpot For Startups // Produced by Matthew Brown.
4.9
9191 ratings
Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling
Companies with a very tightly defined ICP that is operationalized on the frontline spend 50% less on sales and marketing.
They have CAC payback periods that are 24% shorter than the mean, and those ICP customers have a 425% higher expansion rate in the first 12 months compared to those that are not.
Today Dan Sperring (Founder, AlignICP) explores how product success is often determined by specific use cases rather than customer demographics, and challenges the common startup approach of targeting broad markets too early.
The Science of Scaling is a HubSpot Original Podcast // Brought to you by HubSpot Media in collaboration with HubSpot For Startups // Produced by Matthew Brown.
1,044 Listeners
522 Listeners
236 Listeners
177 Listeners
1,947 Listeners
3,990 Listeners
2,633 Listeners
18 Listeners
2 Listeners
391 Listeners
187 Listeners
1 Listeners
258 Listeners
54 Listeners
199 Listeners
237 Listeners
187 Listeners
154 Listeners
353 Listeners
171 Listeners
645 Listeners
2 Listeners
63 Listeners
29 Listeners