**This week we're sharing an episode from the most recent season of Duped.**

Ever been captivated by a coach who seemed too good to be true—magnetic, inspiring, and totally authentic—only to find yourself questioning how you ended up spending thousands, still feeling like you're not enough?

You're not the only one.

In this episode, we're diving into the darker side of online business, exploring how some leaders use cult-like tactics to build trust, manipulate your decisions, and keep you hooked.

Topics discussed in this episode:

• How web celebs earn your trust and devotion through "authenticity."

• How they maintain control once you're inside the program

• The BITE Model of Authoritarian Control

• How to protect yourself from being swept up in the cult of personality.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.