The Curious Middle

Martha Ruiz, a tax partner for PwC, specializes in helping clients in the entertainment industry with their tax and strategic planning. In addition, she also has a jaw-dropping role as the Oscars Balloting Co-leader. This means Martha is one of only two individuals in the world (along with balloting co-leader Brian Cullinan) who knows the Oscar winners a week before the event. And yes, she can be found during the ceremony hand delivering the envelopes with a winner's name! PwC, which has had a relationship with the Academy for 88 years, announced Martha’s position just last year. She’s the second woman and first Latina woman to have this role.

In episode 28 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Martha about the importance of education, work ethic and its influence on one's career path, her work as the balloting co-leader for the Oscars for an upcoming third year in a row and that tricky topic of work/life balance.

How does one make the transition from being interested in a job at a tech startup to becoming a sought-after technology investor, advisor and founder?

Sarah Kunst is the founder of Proday, a subscription-based workout app that allows you to: “Train alongside world-class athletes. Anytime. Anywhere.” In today’s show, this startup founder and former venture capitalist walks us through the steps she took on her path to attract some incredible opportunities. (Like backing from the Los Angeles Dodger’s accelerator program and funding from angel investors Arielle Zuckerberg and Sara Haider.) And she didn’t let statements like, “We really like you, but you don’t have the experience” get in her way. Not one little bit. In fact, Sarah became a female VC before she even turned 30, which is no easy feat.

Through hard work and a relentless drive to help startups, this 2015 Forbes 30 Under 30 list-maker and contributing editor to Marie Claire, understands what it takes to carve out a career path and bring others up with you. In episode 27 of I Want Her Job: The Podcast, Sarah walks Editor and Host Polina Selyutin through the road she traveled and the decisions she made that led her to become a highly respected investor and advisor.

Imagine you are two months pregnant and you are let go from your job. You begin to search for jobs with decent maternity leave policies, but you notice companies are not clear on this information.

What would you do knowing you have a baby on the way?   Little did Georgene Huang know that this life-changing moment would allow her the opportunity to help make the workplace better for women. Partnering with Romy Newman, the two would soon found Fairygodboss, a community that provides women information about the ‘hard-to-ask’ questions when interviewing with a potential company.   In episode 26 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Romy Newman about how they started Fairygodboss, their business model, insights from the reviews they are receiving and key career advice.

If you had been told which majors were fast-tracks to careers in the fastest-growing job markets, would you have approached your college education a little differently? Don’t worry, we’re right there with you.

The fact is, the job market is evolving quickly and even the most educated among us can find it hard to keep ahead of the what’s-hot-now curve. What are the best majors? What does it mean to be qualified? How can I find a job with a salary to afford me a solid 401k? 

That’s where Tara Sinclair comes in. As a senior fellow economist at Indeed and an associate professor at George Washington University, Tara has the inside information on the industries that are growing and what it takes to be a part of them. In episode 25 of I Want Her Job: The Podcast, be prepared for more than a few surprises in terms of markets you might want to explore. 

Tara takes Editor Polina Selyutin behind the velvet rope of the job-hunting process to give you the keys to not only land a job, but also find a career with continual forward momentum from entry level to upper management. Additionally, they discuss some of the hottest markets, the gig economy and why labor literacy is so important. 

Imagine wearing a beautiful gold choker with black onyx cabochons on the end. It's on-trend, stunning … but wait, it's only $200? And it's real gold? Yes. Thanks to a dream of two best friends – Bouchra Ezzahraoui and Sophie Kahn – over a Sunday brunch, exquisite gold jewelry brand AUrate came to life. AUrate, which is "AU" for gold (thanks, chemistry class!) and is pronounced "OR-ate" (because, like an "orator" the brand tells a story), was launched in December 2014. Inspired by Warby Parker, what sets the brand apart is its ability to offer high-quality gold jewelry direct-to-consumer. By cutting out the middleman, the brand can offer customers stunning jewelry at up to 50-to-75% off typical industry prices. As Morocco-raised Bouchra says, "Gold is extremely expensive in the United States."

The duo, who met while attending graduate school at Princeton in 2009, built AUrate while holding full-time jobs, taking classes in design and hosting pop-up shops on the side. Beyond the hustle, what's so impressive about Bouchra and Sophie is their deep passion for educating consumers about the differences in gold and other jewelry, saying stores carry, "Fine jewelry or fashion pieces you'd pay a lot for, but are not really made out of fine materials." One example of that? Fashion jewelry that turns one's fingers green! Facing this problem themselves, after some digging, research confirmed what they had already known: In retail there was either affordable fashion jewelry or expensive fine jewelry. There was nothing in the middle, and a gap needed to be filled.

Others caught on and quickly agreed. Once the demand took off, the two decided to dive into the company full-throttle. While Sophie focuses on the fashion and design side of the business, Bouchra is drawn to the business side. In episode 24 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Bouchra and Sophie about the strategies they used that resulted in 400% annual growth, advice to other entrepreneurs, and combining their individual background in math and finance with design, art and social purpose. Go to www.iwantherjob.com for more show notes and links to topics discussed in the show.

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Maghan McDowell grew up in the South and found herself moving multiple times – to three different states and even the Czech Republic. It created a sense of independence, and ultimately, inspired this Women’s Wear Daily tech reporter’s personal style.

“The impact of how you look – and your style – really does effect the way you’re perceived and the way you’re treated in the world,” she says. “Anthropologically it’s interesting to see … And I really think that informed my respect and style for clothes. It’s not just something frivolous.”

At WWD, a.k.a. the “Fashion Bible” and go-to resource for fashion’s insiders, Maghan works as the trade publication’s first San Francisco-based reporter focusing exclusively on the intersection of technology and fashion. She covers the business of the fashion industry and the topics important to those working in it.

In episode 23 of I Want Her Job: The Podcast, Editor and Host Polina Selyutin speaks with Maghan about balancing speed versus accuracy in reporting, juggling up to 14 stories a week, future trends in fashion and technology, and so much more.

Winnie Sun is a different kind of financial adviser. While many of her industry colleagues would strive for the same goals she does in providing the best, most high-quality customer service, not as many would take that goal to the level of launching an in-house multimedia company designed to provide financial advice. But, Winnie did just that.

As the managing director and founding partner of Irvine, Calif.-based financial consulting firm Sun Group Wealth Partners, Winnie not only serves her corporate and individual clients, but she also serves as a thought leader in the financial realm. Through the firm’s multimedia company, Winnie works with her team to record daily video segments for YouTube that helps those of us a little less financially savvy to navigate the world of investing and our personal finances. This on-demand content (that also includes a podcast, heavy social media presence and increased emphasis on mobile-first) was created after many long discussions where the firm realized that the industry wasn’t adapting as fast as a customer’s needs. “We had a vision in mind to create a relevant, attractive and top-of-mind firm for the next generation,” Winnie says.

In addition to changing her firm’s approach, Winnie also pens financial advice for Forbes and Nerd Wallet (among many, many others) and appears frequently on CNBC and CBS, in addition to a handful of other top networks. Prior to Sun Group Wealth Partners, Winnie held positions at Morgan Stanley Smith Barney, and before that she had a less traditional financial services career path, working as an entrepreneur as founder of CH Entertainment. The Los Angeles-based television audience production company had clients ranging from America’s Funniest Home Videos to Jeopardy and Wheel of Fortune.

Meet Therese Huston, author of "How Women Decide: What's True, What's Not, and What Strategies Spark the Best Choices." In her book, Therese shares research that shows women and men are, however, actually equally skilled when it comes to decision making. And, as an expert on the topic of changing the conversation surrounding female decision-makers, In this episode, Polina and Therese discuss high-pressure decision making, the gender myth and also some tactical advice that may help you when you're stuck trying to make your own decisions. And for further reading on the topic, we highly recommend Therese's Harvard Business Review article that illustrates women don't always get the fair shake they deserve when it comes to how their decisions are perceived.

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In previous episodes of I Want Her Job: The Podcast, we’ve explored the world of impact investing, a field that combines financial returns with social impact. As conscious women, we’re excited by this industry that places emphasis on initiatives deeply valued and dear to our hearts, like the environment and health care. In 2016, impact investing was a $60 billion marketplace, and it’s only continuing to grow.

In episode 20, Podcast Editor Polina Selyutin speaks with Victoria Fram, managing director of impact investing firm Village Capital. The organization believes in creating opportunities at a local level for entrepreneurs in underserved markets. Their focus is twofold, with emphasis on economic inequality for startups – increasing access to affordable healthcare, education and financial services – as well as on sustainable agriculture and energy.

It’s Victoria’s job to work with investors who wish to align their investments along with their values. A particular emphasis is placed on early-stage companies. What sets Village Capital apart is their approach. Entrepreneurs in their portfolio constantly evaluate one another, giving each the opportunity to, “Hear candid viewpoints from [their] peers,” Victoria says.

Over the last 6 years, Village Capital has overseen more than 40 programs, investing in 70 companies with over 500 entrepreneurs, ranging in investments from $70,000 to $500,000. Investments in these programs totaling $3 million has resulted in a 15 to 1 return for investors. And while many investment firms chase the same markets, Village Capital is seeing great success in other areas, including ed tech startups in New Orleans and agriculture in Kentucky.

“The best entrepreneurs are not the ones in Silicon Valley who are creating an app that will make life a little easier – or fleetingly more fun … The best entrepreneurs are out there in cities and towns across the country, disrupting the world’s toughest problems, creating good paying jobs and strengthening their communities,” Victoria says. Read more at www.iwantherjob.com

As the passionate founder of Motivate Design – a user experience research, design and staffing firm – Mona works with large organizations to help them understand how users are using their brand, product or service. Overall, Mona and her team tackle a big question: How do you understand how people work and think, and then how does that apply to the design of products? Her team will heavily research, work intentionally across industries, apply different perspectives, and even shadow actual users, to find insights that can then help improve the experience a customer has with certain service or product.

When she’s not leading her team of 25 at Motivate Design, which also happens to be an Inc. 5000 company, Mona is an instructor at Parsons The New School for Design. Her passion for encouraging others to think about design problems creatively has expanded to writing a book, Reframe: Shift The Way You Work, Innovate and Think; hosting workshops, launching design camps for kids and even a children’s design book. Mona also is a though leader on user-centered design and innovation, experience strategies, usability, lean startups and business management who writes for Fast Company and TIME Business.

In episode 19 of I Want Her Job: The Podcast, Mona shares her technique for triggering design ideas, advice for those considering a startup life and her favorite resources for reading up and getting ahead. For detailed show notes and a detailed list of Mona's resources for learning about UX design go to www.iwantherjob.com