Should you have a customer avatar for your hearing care clinic? 

 

It’s what’s taught in marketing foundational courses. 

Any marketer will tell you to be incredibly clear about your avatar. 

Some marketing companies do this as their first exercise with you. 

 

However, in hearing care, Oli thinks this is mostly BS.

 

In this episode, Oli Luke shares why creating a customer avatar is not the right approach for a private practice hearing care clinic, and he details the way that you should develop your target audience by selecting one of four groups of individuals.