The buzz: Their way.

CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement.

The buzz: Marketing Technology.

Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you.

The buzz: Their Way

If you’re seeing a transformation in your relationship with customers, you are not alone.

The buzz: The Journey

We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a traditional linear path.

The buzz: Marketing.

The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement.

The buzz: Marriage.

It’s no secret that sales and marketing typically work in parallel and rarely together.

The buzz: Customer service. Many companies are in the Customer Service Hall of Shame for less-than-stellar practices, from harassing customers trying to cancel a service to fining someone for a bad Yelp review.

The buzz: Selling

The selling process has changed. Before interacting with your sales team, prospects have completed nearly 60% of their purchasing decision.

The buzz: Marketing Technology.

Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you.

The buzz: Customer service. Many companies are in the Customer Service Hall of Shame for less-than-stellar practices, from harassing customers trying to cancel a service to fining someone for a bad Yelp review.