The CX Cast

The CX Cast

By ForresterNewsBusiness News
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The CX Cast episodes

  • 273: Customer Experience At NASA
    Hearing and enacting customer needs can be challenging in a federal IT environment with specific cybersecurity and privacy regulations, and with a customer base spanning 60,000 employees plus external partners.  In this episode, we're joined by NASA Customer Experience Lead Luis Bares to discuss the role of the CIO organization at NASA, his journey to his current role, and what CX transformation looks like at NASA.
    Click the titles below for more on this topic:
    A Three-Step Approach To Jump-Starting CX Transformation In Government
    The Five Essential Steps To Plan Your CX Transformation
    27 min
  • 272: Forrester’s CX Index™ And Improving Customer Experience Quality
    In this episode, we're joined by Principal Analyst Pete Jacques, Ph.D. to discuss his background, experience on Forrester's Customer Experience Index (CX Index™) team, and his coverage area on the Customer Experience Research team. His research spans from building stronger customer loyalty and trust through higher-quality customer experiences to CX measurement and KPIs.
    Click the titles below for more on this topic:
    The US Health Insurers Customer Experience Index, 2021
    Delight The Right Customers To Build A Successful Business
    18 min
  • 253: Agile and Design Teams – Better Together (R)
    Companies are adopting agile frameworks and adding designers to their delivery teams to improve digital experience development efforts. But these two constituencies don't rely on the same workflow, artifacts, or ceremonies — and often struggle to find common ground as a result. In this episode, we're joined by Senior Analyst Karine Cardona-Smits to discuss how designers can better understand their role in and the value of agile frameworks, allowing the two worlds to join forces to create better products together.
    Click the titles below for more on this topic:
    Agile And Design Teams — Better Together
    17 min
  • 271: CX Participation Is Vital To Automation Success
    Customer experience's (CX) goal of "humanizing" experiences might seem far removed from automation's focus on removing humans from business processes. But the pandemic-induced push to serve customers online has brought these two forces together, and firms have learned transformational lessons from each. In this episode we're joined by Principal Analyst Leslie Joseph to discuss how automation can improve CX and the important role that CX leaders can play in supporting a successful automation program.
    Click the titles below for more on this topic:
    CX Participation Is Vital To Automation Success
    Gauge Your Intelligent Automation Maturity
    0 min
  • 270: Trifacta – Improving Customer ROI
    Great customer service helps customers get the most out of your product and services. This requires complex and varied work across internal teams, customer journey touchpoints, and regularly reassessing strategies. In this episode we're joined by Trifacta's Chief Customer Officer, Paul Staelin, to discuss how to enable employees and optimize customer interactions to improve their experience and increase their return on investment.
    Click the titles below for more on this topic:
    Customer Service Shines Through The Crisis
    Implement Effective Customer Service Metrics
    The Five Factors That Supercharge CX Enablement
    29 min
  • 246: Enabling Employees In A Work From Home Model (R)
    Great customer experience (CX) and employee experience (EX) go hand in hand.  To deliver high-quality CX, companies must enable their employees, amid COVID-19 and shifting needs.  In this episode, we are joined by Verizon's Vice President of Sales and Service Operations, Ken Lain, to discuss his team's work supporting 17,000+ customer service employees as many transition to a work from home model.
    Click the titles below for more on this topic:
    Five Steps To Enable Customer Experience Delivery
    Focus On Process, Technology, And Collaboration To Enhance Your Employee Enablement
    The Five Factors That Supercharge CX Enablement
    0 min
  • 269: Designing Chatbots With The User In Mind
    The use of chatbots continues to proliferate as companies double down on digital, but many deliver poor user experiences. In this episode, we're joined by VP, Principal Analyst David Truog to discuss his research on conversational AI (voice and text chatbots) and how designing successful experiences based on such technologies requires deep attention to human-centric design principles and the complex dynamics of perception and cognition.
    Click the titles below for more on this topic:
    The Future Of Chatbots
    The State Of Chatbots In Financial Services
    How To Scale Your Chatbot
    0 min
  • 251: Design For Work — Boost Productivity And Satisfaction By Transforming Enterprise UX (R)
    From CEOs to entry-level employees, people rely on digital tools at work — tools that are mostly inadequate or even terrible in terms of user experience (UX).  These enterprise UX problems cause their companies to waste time, undermine vital transformations, underserve customers, and risk dangerous mistakes. In this episode, we're joined by Principal Analyst Andrew Hogan to discuss the root causes of this design debt, and how design and UX leaders can drive change to overcome it.
    Click the titles below for more on this topic:
    Design For Work: Boost Productivity And Satisfaction By Transforming Enterprise UX
    We Analyzed The Adobe, Google, And IBM Design Systems (So You Don't Have To) For The Best Ways To Improve Enterprise UX
    Why Citi's $500 Million Mistake Is Really A Design Debt Interest Payment
    Must  Employees Keep Enduring Bad UX? 
    Have examples you’d like to share with Andrew? You can reach him on LinkedIn or via email at [email protected]. Or reach out to the podcast at [email protected].
    22 min
  • 268: Take Employee Wellness Beyond Benefits
    Modern business was tough enough, and then the pandemic ushered us into the future of work today, quickly reforming how, why, and where work happens. This forced employees to be more collaborative, more innovative, and more adaptive than ever before — testing their individual resources. Employee well-being — the total health and wellness of your workers — is the source on which they draw. To thrive, you must go beyond the benefits your organization has historically provided.  In this episode we're joined by analyst Jonathan Roberts to discuss the dimensions of wellness that contribute to employee well-being, how it benefits your business, and how you can begin to create a culture of wellness.
    Click the titles below for more on this topic:
    Take Employee Wellness Beyond Benefits
    Being Well At Work Makes Work Go Well
    21 min
  • 267: Forrester’s User Experience (UX) Research Team – From Design For Work To Inclusive Design
    Forrester's customer experience (CX) research team, and it's user experience (UX subteam), covers a variety of topics. In this episode we're joined by VP, Research Director Ian Jacobs to discuss his expertise in customer service and chatbots, and his UX subteam's existing and upcoming coverage of a variety of topics, from design for work to inclusive design.
    Click the titles below for more on this topic:
    The Billion-Customer Opportunity: Digital Accessibility
    Design For Work: Boost Productivity And Satisfaction By Transforming Enterprise UX
    The Design Industry, 2021
    Scale Your Experience Research Practice
    How AI And Automation Drive Better Customer Service Experiences
    27 min

About The CX Cast

From the publisher's feed

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key…

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