The CX Cast

The CX Cast

By ForresterNewsBusiness News
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The CX Cast episodes

  • 223: Let Customer Emotions Influence Your CX Strategy (R)
    COVID-19 is certainly taking an emotional toll on consumers and current consumer sentiment will influence imminent behavior. In this episode, Senior Analyst, Anjali Lai, shares her findings from her framework, Forrester’s Consumer Energy Index, and helps answer the question: How can being in tune with your customers’ emotions positively change your brand’s strategy?
    Click the titles below for more on this topic:

    * Blog: Consumer Energy Steadies Overall, Pulses In Certain Regions
    * Blog: Consumers Begin To Rekindle Their Energy Toward Brands
    * Blog:  The Drop In Consumer Energy Is Decelerating

    15 min
  • 223: Let Customer Emotions Influence Your CX Strategy (R)
    COVID-19 is certainly taking an emotional toll on consumers and current consumer sentiment will influence imminent behavior. In this episode, Senior Analyst, Anjali Lai, shares her findings from her framework, Forrester's Consumer Energy Index, and helps answer the question: How can being in tune with your customers' emotions positively change your brand's strategy?

    Click the titles below for more on this topic:

    Blog: Consumer Energy Steadies Overall, Pulses In Certain Regions
    Blog: Consumers Begin To Rekindle Their Energy Toward Brands
    Blog:  The Drop In Consumer Energy Is Decelerating
    15 min
  • 230: Redesigning Physical Spaces Now In Response To COVID-19
    COVID-19 concerns are dominating in-person customer experiences as businesses reopen their doors. Businesses must attempt to ease concerns by improving and clearly communicating safety measures. In this episode, we discuss with Principal Analyst Andrew Hogan, about what are some of the key findings in this research and what we are seeing that’s evolving in customer behaviors.
    Click the titles below for more on this topic:

    * Redesign Physical Spaces Now In Response To COVID-19

    17 min
  • 230: Redesigning Physical Spaces Now In Response To COVID-19
    COVID-19 concerns are dominating in-person customer experiences as businesses reopen their doors. Businesses must attempt to ease concerns by improving and clearly communicating safety measures. In this episode, we discuss with Principal Analyst Andrew Hogan, about what are some of the key findings in this research and what we are seeing that's evolving in customer behaviors.

    Click the titles below for more on this topic:

    Redesign Physical Spaces Now In Response To COVID-19
    17 min
  • 229: Digital CX And Design Trends, 2020
    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers’ experiences with digital touchpoints, from apps to websites to Alexa skills. In this episode, we discuss with Principal Analyst Andrew Hogan, about what are the digital CX and design trends to look out for this year.
    Click the titles below for more on this topic:

    * Digital CX And Design Trends, 2020

    17 min
  • 229: Digital CX And Design Trends, 2020
    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa skills. In this episode, we discuss with Principal Analyst Andrew Hogan, about what are the digital CX and design trends to look out for this year.

    Click the titles below for more on this topic:

    Digital CX And Design Trends, 2020
    17 min
  • 227: The Customer Experience Index, 2020 (R)
    As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience? In this week’s episode, we discuss this year’s Forrester CX Index results and how are companies’ customer experiences doing going into 2020.
    Click the titles below for more on this topic:

    * The US Customer Experience Index, 2020

    18 min
  • 227: The Customer Experience Index, 2020 (R)
    As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience? In this week's episode, we discuss this year's Forrester CX Index results and how are companies' customer experiences doing going into 2020.

    Click the titles below for more on this topic:

    The US Customer Experience Index, 2020
    18 min
  • 228: A Framework For Helping Customers In Crisis
    Right now, businesses are showing their character as they respond to unprecedented change in near real time. In this episode, we discuss with Senior Analyst Amit Bhatia, about how companies can prioritize what changes to make to their strategy in response to the pandemic.
    Click the titles below for more on this topic:

    * A Framework For Helping Customers In Crisis

    21 min
  • 228: A Framework For Helping Customers In Crisis
    Right now, businesses are showing their character as they respond to unprecedented change in near real time. In this episode, we discuss with Senior Analyst Amit Bhatia, about how companies can prioritize what changes to make to their strategy in response to the pandemic.

    Click the titles below for more on this topic:

    A Framework For Helping Customers In Crisis
    21 min

About The CX Cast

From the publisher's feed

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key…

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