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This week I'm happy to welcome the CEO of Parmigiani Fleurier, Guido Terreni. Parmigiani is a brand that has released some of the most interesting watches in recent memory across their modern sport-chic Tonda collection, and most recently with the introduction of a new Toric (you can see my initial reaction to the Toric from Geneva right here). In this discussion, Guido shares insights to what it means to create a formal watch, and how Parmigiani thinks a bit differently about the genre as a whole. It's difficult to argue with the results, but his thinking certainly adds a level of depth to the overall approach taken. 

Notes:

Parmigiani Flieuer
Parmigiani Toric
Michel Parmigiani

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