Travel Trends with Dan Christian

The DHARMA Story - Building Connection in the 'Why' of Travel


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In this insightful episode of the Travel Trends Podcast, host Dan Christian welcomes Charaf El Mansouri, the esteemed CEO & Founder of DHARMA, for an engaging discussion on building a successful startup while creating meaningful connections. Prepare to explore the core of Charaf's inspiring journey from Morocco through Washington and London to Abu Dhabi, understand the birth, growth, and vision of his unique platform, DHARMA, inspired by insights from Yuval Noah Harari's Sapiens, and gain valuable perspectives on DHARMA's philosophy, business model, the power of storytelling and shared experiences in travel, the challenges of fundraising, the 'Why over Where' travel market, and the role of a founder in a growing startup, including managing ego and fostering personal growth.

Listen in as Charaf shares the wisdom he's gathered throughout his diverse experiences, from his roots in Morocco to his time in various global hubs. The conversation deep-dives into the world of startups, with Charaf guiding us through the inception, development, and overarching vision of DHARMA. This unique platform empowers creators and brands to offer trips, with a core focus on fostering connection and belonging among travelers, drawing inspiration in part from Yuval Noah Harari's profound insights in Sapiens. Charaf provides an inside look at DHARMA's underlying philosophy and business model, emphasizing the significant power of storytelling and shared experiences in the realm of travel. 1  He also candidly discusses the challenges he encountered while raising funds during uncertain times, highlighting his unwavering belief in DHARMA's vision. 1  The episode further explores DHARMA's ambitious plans to lead the 'Why over Where' travel market and delves into the multifaceted role of a founder in a growing startup, with Charaf offering unique perspectives on managing ego, prioritizing personal growth, and the critical importance of building the right team. 

Curious to explore the intersection of entrepreneurship, meaningful travel connections, and the 'Why over Where' movement?

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Connect with Our Guest: https://www.seekdharma.com/

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. Season 5 In Progress.

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Travel Trends with Dan ChristianBy Dan Christian

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