In this special episode of The Digital Download, we’re celebrating World Enablement Day by diving deep into the realm of social enablement. The DLA Ignite team and their proud partners discuss the importance of being approachable, being sociable, and being generous on social media. Learn how sharing personal experiences and being authentic on social media can substantially build your personal branding and drive genuine engagement. Finally, Rob's upcoming book, “The Social Enablement Blueprint”, is announced and praised for its coherent narrative and practical guidance, making it a valuable read for anyone in a revenue-facing role.
Highlights -
06:10 Creating a predictable, successful social media strategy
09:30 Marketers' role in social presence misunderstood by sales
33:32 Focus on relationships to build credibility
39:31 Encourage employees to reflect brand values online
48:35 Book offers engaging, funny, and practical advice
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