A lot of urban dwellers get their information about farming from supermarkets, new research suggests. A Massey University research project surveyed over 1300 urban and rural people about their views on farming.

A lot of urban dwellers get their information about farming from supermarkets, new research suggests.

A Massey University research project surveyed over 1300 urban and rural people about their views on farming.

This urban-rural connection point is one of several key findings that came out of the Diverse Experiences of Farming project, that was co-funded by Our Land and Water National Science Challenge.

Dr Janet Reid from Massey University's School of Agriculture & Environment co-led the research. She spoke about the findings at the Food, Farming & Freshwater Roadshow in Renwick in February.

Hear more about the research here

Go to this episode on rnz.co.nz for more details