In this episode of The Venue Rx Podcast, our host Jonathan Aymin explores the concept of a venue's "DNA"—the distinctive traits and selling points that make a venue unique. Designed for aspiring venue owners and those in the early stages of their business, Jonathan presents a ten-step framework to identify and capitalize on these defining features. He highlights key aspects such as location, architectural design, amenities, historical significance, operational values, and brand identity. By understanding and leveraging these elements, venue owners can differentiate themselves in a competitive market and attract more clients effectively.