In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner.

If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro
• 02:15 – What are match types?
• 05:30 – Common match type mistakes
• 07:00 – Why this tweak can boost your results
• 09:45 – Save time and money with this easy fix
• 12:00 – Outro

• 🦡 GET AD BADGER ➡️

• Where to find Michael, Michael Erickson Facchin

• Amazon Campaign Types Mega Mind Map

• How to Use Broad Match and Modified Broad Match on Amazon?

• How Can I Use Phrase Match To Rank Higher On Amazon?

• How Do I Make The Most of Amazon’s New Broad Match Update?

• The Complete Amazon Campaign Types Reference Guide

• Is Exact Match Always Best?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno