https://youtu.be/IPx67iyWcWY

Les McGuire reveals a timeless truth about the economic value of certainty that goes back as far as scripture.  It’s that to have the highest chance of flourishing, you need certainty, guarantees, and stability. 

In Jesus’ parable of the wise and foolish builders, the wise man’s house on the solid rock withstood storms.  He was able to go on with life the very next day and continue his livelihood of exchanging in the marketplace. 

However, the foolish man’s house on the shifting sand “collapsed with a mighty crash.”  He would have had to spend time, money, and energy sorting out the mess, rebuilding, and finding a way to live in the interim.

But the storm didn’t cause the advantage for the wise man – it just revealed his leverage point.  The wise man’s confidence came from certainty in his life.

What if there had never been a storm, floodwaters, and winds to test the quality of their workmanship?  Can you imagine the character and mental state of each builder? 

The foolish man may have put a brave face on, but he probably would have walked around every day with a subconscious concern that what he had wouldn’t last.  There would have been an undercurrent of cowardice and insecurity in all his dealings.  That maybe his shortcuts would be found out. 

Meanwhile, the wise man would have had internal confidence that graced his affairs, knowing that he was secure.  He was upright, fair, produced quality work, and probably was highly respected and trusted in his circles.    

The Economic Value of Certainty

In The Economic Value of Certainty, a thought-provoking masterpiece, Les Guire outlines these truths and calls us to our greatest potential.  While the article is about whole life insurance, it's more about why the certainty it creates is so empowering. 

When you have certainty serving as the bedrock of your financial life, you conserve and maximize, rather than waste the precious limited resources in your life.

Les is a financial thought leader who died in 2006.  However, his ideas and bold, deep thinking continue to influence the industry. 

In today’s discussion of this article, we’ll give you an internal guidance system to help you think about your financial life in a way that gets the best results across the widest range of circumstances.  You’ll expand your vision about your financial objectives and what you want out of life.

Where Does the Economic Value of Certainty Fit into the Cash Flow System?

Choosing certainty starts in your mindset.  It then helps you select financial products that maximize your resources and help you fulfill your greatest potential.

However, certainty is an undercurrent of the bigger journey to time and money freedom. 

That's why we have created the 3-step Business Owner's Cash Flow System. It's your roadmap to take you from just surviving, to a life of significance, purpose, and financial freedom.

The first stage is the foundation.  You keep more of the money you make by fixing money leaks, becoming more efficient and profitable. Then, you protect your money with insurance and legal protection and Privatized Banking. Finally, you put your money to work, increasing your income with cash-flowing assets.

With whole life insurance, especially when used for the Infinite Banking Concept, you can weave certainty into your cash flow system and improve every other area of your financial life.

The Economic Value of Certainty Article Highlights

Economics is about scarce resources.  Our limited resources extend beyond money, to include many intangibles. 

These include assets such as time, effort, focus and attention, hope, faith, love, integrity, desire to contribute and excel, and willingness to take risk. 

Les, McGuire

Economic “costs”, therefore, are not limited to money, but rather any resource which is under-utilized …

Les, McGuire

It is entirely possible (and actually quite common) for the discl...