The Secret to Unlocking Success Is Closer Than You Think!

Have you ever wondered if you're overcomplicating the path to success? My guest today, Rory Vaden, reveals that the real key is simplicity. Rory is a personal branding expert, New York Times bestselling author, and the mastermind behind some of the biggest names and brands in business. We tackle the myths of success, personal branding, and the real meaning of entrepreneurship—and let me tell you, this conversation is packed with game-changing insights.

Rory breaks down why building trust—not chasing followers—is the ultimate goal of any personal brand. He shares how the digitization of your reputation can create life-changing opportunities, even if you’re “just starting out” or running a local business. You don’t need a massive following or slick content; what you need is to add value by being educational, encouraging, or entertaining. Rory's "depth over width" strategy will completely reframe how you approach your business and personal relationships.

We also dive into why multiple streams of income aren’t the secret to wealth. Rory’s approach? Focus on one thing, master it, and let depth create abundance. We explore his concept of "fractal math," which proves you don’t need more customers to scale—you need to serve your existing clients better and deeper.

What struck me most was Rory’s perspective on entrepreneurship as a form of expression. Whether you're a small business owner, a creative, or climbing the corporate ladder, your work can become your art. But it only becomes worth it when it brings you peace.

Key Takeaways:

Let this be your wake-up call: Success isn’t about doing more; it’s about doing better. Start serving, start simplifying, and start building your life on principles that last.

If you're ready to take your personal brand to the next level, I highly recommend visiting freebrandcall.com/edmylett to book a free strategy call with the experts at Brand Builders Group. They specialize in turning your reputation into revenue and can help you identify your unique value, craft your message, and develop a monetization plan tailored to you. Don't miss this opportunity to gain clarity and accelerate your journey to success.

Share this episode with someone who needs to hear it today. Let’s keep spreading the impact.

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Unlocking the Secrets of Super Communication: Words That Win!

What if I told you that the way you communicate could be the key to your success in relationships, business, and life? In this episode, I’m sitting down with the brilliant Charles Duhigg, author of Words That Win, along with insights from legendary communicators like John Maxwell, Chuck Wisner, Les Brown, and others, to uncover how super communicators connect deeply, influence others, and make their words truly impactful.

We explore the three types of conversations that shape every interaction—practical, emotional, and social—and why mismatching them can cause disconnection. Charles and I discuss the art of active listening, including his game-changing concept of “looping for understanding,” which transforms not just what you hear but how others feel heard. Plus, we dive into how asking meaningful, deep questions can unlock hidden stories and values in others, forging connections that last a lifetime.

You’ll hear Charles’s incredible story of a CIA recruiter whose career pivoted when he learned how to match emotions and communicate vulnerably. We also discuss how communication isn’t just verbal—your tone, gestures, and even laughter can build trust or erode it. Non-verbal cues and emotional intelligence play pivotal roles, as Bedros Keuilian and Les Brown share how they use these tools to inspire and lead.

Key Takeaways:

- The three conversation types and how to identify and match them for stronger connections.

- Why active listening is more about what you do after someone speaks than during.

- How vulnerability and storytelling break down barriers and build trust.

- The role of non-verbal communication and emotional reciprocity in creating lasting bonds.

- Practical strategies for handling tough conversations and reducing judgment in disagreements.

This episode is packed with actionable techniques to elevate your communication skills and become a master of connection. By the end, you’ll have the tools to strengthen your relationships, lead with influence, and truly be heard.

Start applying these skills today because your ability to communicate could be the key to unlocking the life you’ve always dreamed of.

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How’s that self-criticism working out for you?

If being hard on yourself was the key to success, wouldn’t it have worked by now? The truth is, many of us are our own worst enemies, holding ourselves to impossible standards and punishing ourselves when we fall short. This week, I’m breaking down the critical shift you need to make: separating who you are from your mistakes and learning to treat yourself with the grace and belief you truly deserve.

We often think self-love means settling, but it’s the opposite. Real self-love comes from expecting better because you believe deeply in your potential. If you constantly criticize yourself, you reinforce the wrong narrative about who you are. Thoughts are powerful—like magnets, they draw experiences that match your self-beliefs. Change the story you tell yourself, and you’ll change what you attract in life.

I’ll share why you must become your own biggest fan. It’s not just about positivity; it’s about raising your vibrational frequency to align with truth, not lies. The world’s most successful people don’t define themselves by their failures; they see setbacks as moments, not reflections of their worth. You can’t show up fully for your dreams or others if you’re tearing yourself down internally.

So here’s my challenge to you: Stop letting your inner critic run the show. Separate your behavior from your identity. Start rooting for yourself as fiercely as you would for your closest friend or your child. You deserve a life built on belief, not self-doubt.

Key Takeaways:

Your best life starts with the way you see yourself. Demand better because you know you’re worth it. Max out today, and let’s make your future something to be proud of. God bless.

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Are You Living on Your Frequency?

What if the way you communicate could unlock the deepest connections and the most authentic version of yourself? In this remarkable conversation with my dear friend, Erwin McManus, we explore the transformative concept behind his latest book, The Seven Frequencies of Communication.

Erwin takes us through the seven frequencies—motivator, challenger, commander, healer, professor, seer, and maven—and reveals how each shapes the way we connect with others and ourselves. This isn’t just about improving your words; it’s about aligning your essence with your actions to truly thrive.

We discuss the idea that communication isn’t something you do—it’s an extension of who you are. Erwin shares his incredible journey of discovering these frequencies and how he believes each one of us can use them to rise above negativity and find true connection. We dive into the profound impact our words have, not only on others but on the “universes” we create inside ourselves.

This episode is packed with life-changing insights, practical strategies, and deep wisdom that will resonate long after the conversation ends. Get ready to challenge how you see yourself and step into a more purposeful, connected way of living.

Key Takeaways from This Episode:

Don’t miss this episode—it might just change the way you see communication and the potential within you forever.

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How to Master Your Emotions and Build Massive Resilience!

What’s the secret to staying calm, focused, and resilient in the face of life’s challenges? In this episode, I’m bringing together some of the most profound minds in personal growth and emotional mastery to answer that very question. This mashup features insights from Rod Carew, Dr. Susan David, JP Sears, and Thais Gibson—each offering transformative strategies to help you take control of your emotional life and become unshakable.

Rod Carew, a baseball legend, shares how he maintained emotional stability throughout a long and demanding career. He explains how developing "the sixth tool"—mastering his mindset—enabled him to perform under pressure and stay positive no matter the outcome. His wisdom on small adjustments and staying mentally strong is a game-changer for anyone striving to overcome slumps in business or life.

Dr. Susan David, author of Emotional Agility, explores how our emotions serve as signposts to the things we value most. She challenges the myth of "positive thinking" and reveals why it’s crucial to sit with difficult emotions to find deeper meaning and strength. Her groundbreaking strategies will teach you to embrace your emotions as tools for growth, not as barriers.

JP Sears brings his signature blend of humor and vulnerability to tackle the dangers of emotional numbness. He dives into how masking our feelings with humor or avoidance keeps us disconnected from our true selves. His approach to reclaiming emotional authenticity is both raw and inspiring, showing how vulnerability can lead to a more joyful and purposeful life.

Thais Gibson rounds out the conversation with actionable insights into how beliefs and emotions drive our actions. She highlights the link between core beliefs and patterns of behavior, offering strategies to reprogram limiting beliefs and regain control over your choices.

Key Takeaways:

- The Power of Emotional Control: Learn how to manage your emotions under pressure, as Rod Carew did, and turn small wins into unstoppable momentum.

- Embrace All Emotions: Dr. Susan David explains why all emotions—even the uncomfortable ones—are essential teachers for living a meaningful life.

- Reclaim Authenticity: JP Sears shares how accepting vulnerability helps you experience the full spectrum of life’s highs and lows.

- Rewire Limiting Beliefs: Thais Gibson demonstrates how changing your core beliefs can transform your emotional and behavioral patterns.

This episode is packed with wisdom to help you navigate life’s challenges with grace, strength, and resilience. Whether you’re striving for peak performance, deeper self-awareness, or emotional freedom, this mashup has the tools to get you there. Remember, true strength isn’t about avoiding emotions—it’s about mastering them.

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What does it really mean to MASTER your life?

This week, I’m joined by the incredible Keke Palmer—a true force in entertainment and beyond. Keke has lived a life many dream of, but her story isn’t just about the fame or the accolades. It’s about resilience, family, and becoming the master of her own narrative. From childhood stardom to tackling some of life’s hardest challenges, Keke opens up like never before. Her vulnerability will inspire you, and her insights will equip you to take control of your own life, no matter where you are today.

Keke and I explore what it means to rise above trauma, self-doubt, and external expectations. She shares how she transformed hardships into stepping stones and took charge of her journey, refusing to be defined by her circumstances or the perceptions of others. We dive into the importance of self-awareness and why your narrative—not someone else’s—shapes your destiny.

We also unpack the pressures of perfectionism and how waiting for “the right time” can cripple your dreams. Keke reveals how trial and error—not perfection—led her to success, and why being real with yourself is the foundation of true happiness.

Key Takeaways:

Keke’s wisdom and authenticity remind us that life is about showing up for ourselves and redefining what success looks like on our terms. If you’re ready to own your story and take the wheel, this episode is your blueprint.

Go get her book, Master of Me, and start becoming the hero of your own journey today. Max out!

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That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world.

In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience.

We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need.

Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step.

Let’s max out!

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Mastering Self-Control: 3 Rules You Need Today!

Ever feel like your goals are within reach, but self-discipline keeps slipping away? In this episode, I’ve brought together some of the most powerful voices in personal development—Eric Thomas, Monica Aldama, Tim Grover, Ben Newman, Ryan Holiday, and Sam Acho—to tackle the fundamental rules for self-control. Self-discipline isn’t something you’re born with; it’s a skill you build daily. So together, we’re laying out three game-changing rules to help you focus, stay consistent, and reach the next level.

First, I share a rule that transformed my productivity: identifying and eliminating “discipline stealers.” Whether it’s getting lost in sports highlights or scrolling on social media, these little distractions drain our focus and stop us from moving forward. When you understand what’s stealing your focus, you can cut it out and start making real progress.

Eric Thomas digs into the power of “getting real” with yourself and committing to self-discipline. He shares how he had to face his own habits head-on to become the success he is today. Ben Newman talks about sacrifice and why real discipline often means choosing the harder path when the easy one is right in front of you. Tim Grover breaks down the mindset that made legends like Kobe and Michael the best in the world—the relentless pursuit of self-mastery and mental toughness.

The next rule is about making discipline a habit by scheduling your priorities. From the outside, it might look like I’ve got ironclad self-discipline, but the truth is, I’ve built routines that keep me focused and performing at my best. Monica Aldama talks about her experience coaching college athletes and the importance of structure and accountability in keeping them focused on their goals. Sam Acho emphasizes that discipline isn’t just about scheduling work; it’s about making time for relationships and personal growth too.

Finally, it’s all about keeping the promises you make to yourself. Ryan Holiday shares insights on how small, consistent actions are the foundation of self-mastery. Start with keeping small promises—whether it’s completing your morning workout or shutting off distractions at work—and let those victories build up your self-control over time.

Key Takeaways:

- Identify Your Distractions: Recognize and eliminate the things that drain your focus, so you stay on track.

- Schedule Your Priorities: Treat self-discipline like a muscle and build routines that make high performance natural.

- Keep Promises to Yourself: Start with small promises and let them grow into powerful habits of self-control.

This episode is your roadmap for developing self-discipline that sticks. If you’re ready to cut out distractions, build routines that support your goals, and stay true to your vision, these three rules—and the wisdom from these guests—will set you up for success.

Take action on these rules, learn from these legends, and start unlocking your full potential with the discipline to achieve your biggest dreams!

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What’s Really Stopping You From Living a Life of True Abundance?

If you're like most high achievers, you think you need more abundance in your life. But maybe what you're really missing is access—access to the deepest parts of yourself that drive a truly fulfilled life. I’m sitting down with my dear friend Brendon Burchard, a master of transformation and one of the most respected coaches in personal development, to uncover what really gets in the way of living with true freedom, joy, and abundance.

In this episode, we dig into what it means to achieve success without losing yourself in the grind. Brendon shares his insights on reaching high performance while protecting your sanity and relationships. He talks about how too many people push themselves to the top only to realize they’re more disconnected than ever—from others and from their own inner peace. We get into how you can stay clear and grounded by focusing on the four pillars every person really craves: aliveness, meaningful pursuits, connection, and growth.

I also share why so many people come to me feeling discouraged and lost—even if they’re already highly successful. When you keep the promises you make to yourself and live in alignment with your values, you elevate your energy and attract what you deserve. Brendon and I talk through why this inner clarity is essential if you’re going to build a life that’s not just successful but also deeply satisfying.

In this conversation, you’ll learn:

This episode is a wake-up call for anyone who’s ready to access the deeper, more joyful life that’s already within their reach. It's about being true to yourself, holding onto the simple things, and realizing abundance isn’t about “getting” but about truly living.

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I’m proud to introduce you a to TRUE AMERICAN HERO…

A Hero’s Promise - with Israel Del Toro

This is a story of unwavering heroism and strength! This interview will CHANGE YOUR LIFE and alter who you are as a person! Israel Del Toro is a Purple Heart and Bronze Star recipient and the BRAVEST man I have ever met. 

80% of Israel Del Toro’s body was severely burned when an IED detonated while he was in active duty serving our country. Find out exactly how Israel’s tragic upbringing prepared him for surviving the most excruciating fight for his life.

This is the MOST incredible story you have EVER heard and I am bringing it to you FIRST-HAND! From the physical pain from 3rd-degree burns covering over 80% of his body and less than a 15% chance to live to the emotional pain of waking up to missing limbs and a face he could no longer recognize, Isaiah has found VICTORY in his PAIN. 

Battling fear, pain, shame, and disappointment, you must listen/watch to experience the emotional transformation this extraordinary veteran experienced to become the celebrated, decorated embodiment of STRENGTH he is today! Find out how Israel Del Toro, through his darkest hours, over 100 surgeries, being skinned alive, has emerged to become The Ultimate American Hero.

He has since received the Purple Heart, a Gold Medal at the Invictus games, He was honored with the Pat Tillman award at the ESPYS AND the FIRST 100% disabled veteran to re-enlist in the military! 

This life-changing interview begins here. Watch/Listen now to experience the essence of a true HERO!

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