The Editing Podcast

Subversive copy editor Carol Saller offers some top tips on blogging for editors, proofreaders and writers!

• In #1: Carol's blogging journey: The Subversive Copy Editor blog; Lingua Franca (for the Chronicle of Higher Education); Editor's Corner (for The Chicago Manual of Style); Fiction+ (for The Chicago Manual of Style)
• In #1: Blogging goals
• In #1: Coming up with ideas: two tips
• In #1: Blog promotion strategies
• In #2: Repurposing blog content
• In #2: Analytics, and how to avoid the rabbit hole
• In #3: Monetizing your blog
• In #3: Understanding the sales funnel
• In #3: Managing reader engagement
• In #3: Blogging trajectory: Deciding who to write for and when to stop

• About Carol Saller
• Blogging for Business Growth (course)
• 'Blogging for writers' (Jane Friedman)
• But Can I Start a Sentence with “But”? (University of Chicago Press Editorial Staff)
• Content Chemistry (Andy Crestodina)
• 'Getting the Most from LinkedIn' (YouTube tutorial)
• 'Google Analytics Tutorial 2021 – Learn Google Analytics 4 (GA4) & Universal Analytics Step-By-Step'
• How to Build an Editorial Blog (book)
• 'How to promote your blog' (Blogging Wizard)

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Learn about romance editing with specialist editor Sarah Calfee.

• What's special about romance editing
• The size of the market
• Tropes, challenges and styles in romance editing
• HEAs: Happy ever afters
• Romancelandia
• Understanding the romance writing and editing via Pride and Prejudice
• How to get in touch with Sarah Calfee
• Get a free sample of Sarah's book, How To Pride and Prejudice

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Find out about 4 key things you need to know if you want to become a non-fiction editor.

• The main types of non-fiction editing and the kinds of things a non-fic editor needs to look out for   
• Working on complex materials     
• The move to digital content and the role of the editor·     
• Ethical issues the editor or proofreader needs to be aware of

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

How to Mark Up PDF Page Proofs: https://courses.denisecowleeditorial.com/product/how-to-mark-up-pdf/

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Find out about 4 key things you need to know if you want to become a fiction editor.

• The main types of fiction editing and the kinds of things a fiction editor needs to look out for
• What additional training you might need
• The market and client expectations
• The need for a flexible hand
• How to become a fiction editor (booklet): harnby.co/become-a-fiction-editor
• Switching to Fiction (course): harnby.co/switching-to-fiction

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Find out more about The Chicago Manual of Style for PerfectIt. Developer Daniel Heuman talks with Louise Harnby and Denise Cowle about the union of a 115-year-old style guide and advanced copyediting software technology, and how it will help you edit faster and better.

• What is The Chicago Manual of Style for PerfectIt?
• How much it costs
• How the union came about
• Full integration of CMOS into PerfectIt 5
• Why it's free to subscribers of both products
• What PerfectIt can and can't do
• Working with the CMOS team
• Favourite features that help editors learn
• Why CMOS is a style guide rather than a rule book
• How users can suggest additions
• Customizing the CMOS style sheet
• The Mac-user experience
• Accessing The Chicago Manual of Style for PerfectIt

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Find out what editorial style is, why it’s important, and how editors work to create, evaluate and enforce style.

• What is style?
• The differences between rules, preferences and conventions
• Flexibility in fiction and non-fiction
• What is a style guide?
• Why style guides aren't rule books
• When editors need to respect tone, register, voice and brand identity
• What is a style sheet?

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Learn about why editing and proofreading training is necessary if you want to run a professional editorial practice. Louise Harnby and Denise Cowle talk skills!

• The client's perspective
• Doing the job to industry-recognized standards
• The marketing benefits for the editor and proofreader
• How training forges a healthy business mindset

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Find out how to choose a name for your editing or proofreading business with Louise Harnby and Denise Cowle.

• Brainstorming a list of possible business names
• Considering your target clients
• Identifying your core brand values
• Using a business name to tell the client what's on offer
• Checking the name is available
• Does the name reflect your brand identity?
• How findable and SEO-friendly is the name?
• Will the name stand the test of time?

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Even if you don't specialize in your editorial practice, it's still worth using the language of specialism in your marketing. That's what Louise Harnby and Denise Cowle are chatting about in this episode of The Editing Podcast.

• The different ways in which we might specialize
• Helping clients understand how we can help them
• What does the client want to know?
• Why saying we can edit 'everything' is a weak message
• Why the language of specialization is interesting

• Denise Cowle: denisecowleeditorial.com
• Louise Harnby: harnby.co/fiction-editing

‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/