The Elevated Coach Podcast

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Developing the muscle of not caring about what others think can lead to freedom and authenticity in business.
• Consistency in content creation is easier when you stop overthinking and second-guessing yourself.
• Authenticity is the best marketing strategy because no one can beat you at being you.
• Developing unshakable confidence involves creating new evidence and trusting yourself to do hard things.
• Unconditional self-love involves looking after yourself, building self-trust, and speaking your truth.
• Knowing yourself requires deep inner work and examining your core wounds and shadows.
• Joining a community where speaking your truth is welcome can help develop the muscle of speaking freely.
• Focusing on your own tasks and not worrying about how others feel or think about you can lead to freedom.
• Coming from love and service consciousness and having a growth mindset allows you to speak your truth without fear.
• Dancing more can bring joy and freedom.

Sound bites:

"If you're held back by the fear of judgement or the fear of rejection in any way in your business then this video is for you."

"The best marketing strategy there is, is authenticity. Because as corny and as cliche as it sounds, no one can beat you at being you."

"I genuinely do not mind what you think of me. I could say anything right now. Poopoo peepee pants. And I, if that offends you, if that puts you off me, then fuck off. With love, of course."

Time stamps:

00:00 Developing the Muscle of Not Giving a Fuck

03:51 The Power of Authenticity in Business

05:18 The ACT Model: Widening the Gap

07:38 Creating New Evidence for Unshakable Confidence

10:36 Unconditional Self-Love: Looking After Yourself

11:36 Knowing Yourself: Deep Inner Work

13:04 Joining a Community of Truth Speakers

14:32 Focusing on Your Own Tasks

15:30 Coming from Love and Service Consciousness

17:28 Dance More: Finding Joy and Freedom

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Hiring a marketing agency as a coach can be a costly mistake, especially in the early stages of the business.
• Understanding sales and marketing as an extension of coaching and enrollment is crucial for success.
• Focus on the basics of creating content, having conversations, coaching every day, and making offers.
• Agility is essential in the early stages of building a coaching business.
• A simple social funnel coupled with consistent emails or a newsletter can lead to consistent 10 to 20k months.
• The four C's (cultivate, create, coach conversations, celebrate) are important for fueling the funnel and achieving success.

Sound bites:

"If you're a coach that's under 10K a month, or perhaps you're a coach that's even made the occasional 10K a month, do not hire a marketing agency."

"Sales and marketing is an extension of coaching. Sales and marketing is enrollment."

"Your position of strength is your agility."

Time stamps:

00:00 The Costly Mistake of Hiring a Marketing Agency

05:25 Understanding Sales and Marketing as an Extension of Coaching

07:25 The Importance of Agility in the Early Stages of Building a Coaching Business

08:51 The Power of a Simple Social Funnel and the Four C's

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Coaches often get stuck in the feast to famine cycle by simplifying and going back to what works at the bottom of the cycle.
• Creating from neediness and desperation leads to substandard clients that coaches don't want to work with in the long run.
• Lack of a marketing engine or system, self-sabotage, and no multi-year vision for clients are common reasons coaches stay stuck in the cycle.
• To break free, coaches need to spot the patterns, break free from the survival standard paradigm, build monthly recurring revenue offers, and implement systems.

Sound bites:

"If you're a coach that's stuck in the exhausting and painful feast to famine cycle, then this video is for you."

"We have lots of clients because we focus on the stuff that works, but these clients aren't necessarily clients we want to work with over the long haul."

"I noticed a pattern when I was at the peak of a wave is that I actually was self-sabotage and create circumstances and environment which would get me back to the trough of a wave."

Time stamps:

00:00 Introduction to the Feast to Famine Cycle

03:29 The Patterns that Keep Coaches Stuck

05:49 Reasons Coaches Stay Stuck in the Cycle

08:51 Breaking Free from the Feast to Famine Cycle

Connect with Hugh here:

⁠https://www.linkedin.com/in/hugh-wahla-2440a740/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• A great coach genuinely cares about their clients and can connect with them on a human level.
• Caring for someone means being willing to speak hard truths when necessary.
• Vulnerability is a strength that creates relatability and connection.
• Compassion liberates from the demands of unrealistic ambition and allows for enjoyment of the journey.
• Meditation can be a game changer, helping to let go of pressure and catastrophizing thoughts.
• Prioritizing joy and contentment leads to greater effectiveness and success.
• Don't worry about what other people think and focus on your own happiness.
• The only permanence is impermanence, so enjoy the present moment.
• Success and achievements are important, but not at the cost of mental health and well-being.
• Helping others find their truth involves guiding them to be present, observe their thoughts, and let go of self-imposed pressure. Focus on leaving a positive impact on others and enjoying the process in your career.
• Practice stillness and meditation to gain clarity and connect with your inner voice.
• Recognize that everything is impermanent and embrace the constant change.
• Be aware of your thoughts and create space for inspiration to flow.
• Follow your passion and intuition to find fulfillment in work and life.

Sound bites:

"A great coach is somebody who genuinely cares about their client and can connect to them on a human level."

"It's also beautiful vulnerability because we expect our clients to be open with us. And I think it's incredibly important for us to be open with our clients as well."

"The more I've connected to my joy, the more liberating it's been, the more I've been able to share that with other people."

"I was just trying to sell myself. And it felt like I was swimming against treacle."

"My only goal is to leave them with a smile on their face."

"You can be driven by the stick and it can move you, but it's so exhausting."

Time stamps:

00:00 Introduction and the Qualities of a Great Coach

04:09 The Power of Vulnerability and Compassion

10:29 Self-Discovery and the Transformational Impact of Meditation

26:08 Lessons Learned and Advice for the Past Self

36:10 The Power of Human Connection and Leaving a Positive Impact

42:18 Finding Joy and Purpose in Work

45:42 The Role of Meditation and Self-Awareness in Making Conscious Choices

47:38 Creating Space for Inspiration and Growth

54:58 Connecting to Joy and Purpose in Life

Connect with Joel here

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Failure can be a valuable learning experience and should be shared.
• We often discount the role of timing and luck in our successes.
• Creating space between stimulus and response is crucial for making wise decisions.
• Living from inspiration and surrendering to the flow can lead to effortless success.
• Slowing down, getting clear on vision, and emptying the mind are important practices for living from the heart and serving others.

Sound bites:

"I want to share my lessons from this failure with you because not many coaches do share their failures and I think it's important to share failure."

"I took what could have been inspiration and molded into something that it wasn't ready for."

"This is allowing inspiration to take me and run with me."

Time stamps:

00:00 Lessons from Failure

04:02 Living from Inspiration

08:00 Creating Space

09:23 Surrendering and Listening

09:54 Living from the Heart

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Heart-led coaches face three main obstacles: lack of sales confidence, inconsistent leads, and the feast to famine cycle.
• To overcome these obstacles, coaches can become magnetic by cultivating creative and magnetic force, developing personal and unique frameworks for success, and practicing core identity marketing.
• Living as enrollment, serving with no attachment to the outcome, and running client campaigns are key to creating aligned and effortless sales.
• Building a client creation engine involves focusing on one-to-one coaching, creating online trainings and communities, and offering one-time offers.
• To break the feast to famine cycle, coaches can build a six-figure flow by implementing leverage systems and hiring and training a VA.

Sound bites:

"How to become a fully booked, fee coach that's making consistent 10 to 20k months"

"The first solution to lack of sales confidence is aligned and effortless sales."

"Living as enrollment is serving people and living from service consciousness, totally unattached to the sale."

Time stamps:

00:00 Introduction: Becoming a Fully Booked Heart-Led Coach

04:22 Obstacle 1: Lack of Sales Confidence

05:13 Becoming Magnetic: Cultivating Creative and Magnetic Force

09:17 Living as Enrollment: Serving with No Attachment to the Outcome

11:34 Running Client Campaigns: Inform and Invite

13:29 Creating a Client Creation Engine: One-to-One Coaching, Online Trainings, and One-Time Offers

16:32 Breaking the Feast to Famine Cycle: Building a Six-Figure Flow

19:03 Implementing Leverage Systems and Hiring a VA

Connect with Caspar here:

https://www.instagram.com/coachingwithcaspar/

Connect with Joel here:

⁠https://www.instagram.com/coach.joel.burgess/⁠

⁠https://www.linkedin.com/in/coachjoelburgess/⁠

⁠https://www.youtube.com/@coach.joel.burgess⁠

Key takeaways:

• Discomfort is often a catalyst for growth and expansion.
• Avoiding discomfort can lead to suffering, while being present with it can lead to transformation.
• Slowing down and creating space for self-inquiry can help navigate discomfort and make aligned decisions.
• Authenticity and values play a crucial role in guiding big changes and finding fulfillment. Creating space and stillness in our lives is essential for personal growth and clarity.
• Men need to embrace discomfort and sit with their emotions to experience profound insights and change.
• Finding balance between doing and being is crucial for overall well-being and productivity.
• Small shifts in daily routines can lead to significant changes in mindset and perspective.
• Prioritizing self-discovery and introspection is key to living a meaningful and fulfilling life.

Sound bites:

"I'm currently avoiding discomfort."

"Resistance to discomfort shows up for me in... it's a felt sense."

"Using my emotions as a barometer for the quality of my thinking."

"It takes finding yourself to realize how lost you were."

"Crossfit, ice baths, breath work... distracting from sitting with emotions."

"The more space you have, the more potent your actions are."

Time stamps:

00:00 Introduction and the Theme of Discomfort

08:56 Sitting with Discomfort and Using Emotions as a Barometer

19:23 New Chapter

20:40 The Importance of Slowness and Stillness

40:40 Redefining Masculinity and Shifting the Paradigm

55:29 Advice for Navigating the Balance Between Ambition and Slowness

59:28 Quickfire Questions and Final Message

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Consistency and quantity are key in content creation.
• Accept that you may not be perfect at the start and focus on improvement.
• Remove any unnecessary friction in your content creation process.
• Identify and eliminate beliefs, thoughts, or environmental factors that hinder your consistency.

Sound bites:

"Building effortless flow and consistency with content creation."

"Honoring the suck and accepting that you may not be perfect at the start."

"Removing friction and eliminating unnecessary obstacles."

Time stamps:

00:00 Introduction: Building Effortless Flow and Consistency

01:35 Chapter 1: Honoring the Suck

03:20 Chapter 2: Removing Friction

06:23 Chapter 3: Identifying and Eliminating Friction

07:50 Conclusion: Creating a Path of Least Resistance

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Being unattached to a sale makes you more magnetic and helps your business grow rapidly.
• Avoid being needy or desperate, as it repels clients.
• Create circumstances where you don't need to make a sale and be patient in building your coaching business.
• Do inner work to feel complete and detach self-worth from a sale.
• Develop trust in something bigger than yourself and surrender to the outcome.
• Spend time in nature to connect with your own natural rhythm.
• Reflect on past experiences and see how they have led to growth and learning.
• Put in the necessary practice and reflection to detach from the outcome.

Sound bites:

"Once you get this right, you will become so much more magnetic."

"Needy is creepy."

"The more, the less I want to make a sale, the easier it is to make a sale."

Time stamps:

00:00 Introduction and the Power of Being Unattached

02:00 Creating Circumstances of Abundance

04:25 Developing Patience and Doing Inner Work

06:12 Building Trust and Surrendering to the Outcome

09:37 Putting in the Reps for Insight and Detachment

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Combining living as enrollment with building a personal brand and creating tribes and communities is essential for success as a coach.
• The authority abundance architecture model consists of living as enrollment, building a magnetic personal brand, designing a product pyramid ecosystem, and building a client creation engine.
• The client creation engine has three stages: top of funnel, middle of funnel, and bottom of funnel.
• The content creation engine involves creating long-form and short-form content on a daily and weekly basis.
• Case studies demonstrate the success of implementing these strategies.

Sound bites:

"How I made over $120,000 in my very first year as a life coach"

"People don't buy coaching, they buy coaches"

"Building a coaching business is probably the biggest inner and spiritual journey"

Time stamps:

00:00 Introduction and Background

11:56 Designing Your Trademark Week

24:34 The Client Creation Engine