My guest today is Halsey Minor, CEO of Vivid Labs. VIVID enables anyone to create, manage, and sell multimedia NFTs, enabling new use cases and business models and evolving NFTs into complete media experiences. Compatible across all significant blockchains, VIVID offers advanced NFT + features that transform simple NFTs into rich media experiences that are multi-format, multi-asset, permissioned, updateable and resilient. Halsey is a technology founder behind some of the greatest successes in internet and enterprise computing which have anticipated “what’s next” in enterprise architecture and technology adoption. His companies have created over $250 billion in cumulative value, and he’s built a Nasdaq 100 company from scratch. His achievements as founder or co-founder include CNET, Uphold, Salesforce, Google Voice, OpenDNS, and Vignette. We discuss various topics, including the future of NFTs, the evolution of the web, why NFTs are a new form of the website, and much more. We begin our conversation by discussing how NFTs are creating a new genre of multimedia content. Halsey discusses how NFTs will enhance the fan experience and provide content creators with new and innovative ways to connect with their audience. Halsey explains how various music artists and movie franchises are currently utilizing this technology to build a more profound fan experience for their audiences. Our next conversation topic centered around the evolution of the web. We discuss how Web3 is the natural evolution of the net. Halsey shares his experience building startups and business throughout the different web eras and what attracted him to Web3. We also discuss why NFTs are a new form of the website and the possible implications of that framing. We transitioned our conversation to discuss the importance of sensible regulation around NFTs. Halsey outlines why he has been imploring regulators to treat NFTs as content and not deem them to be securities. Another major conversation topic we discussed was the recent stablecoin news and why algorithmic stable coins are unlikely to work. Our final conversation centered around the future of NFTs and how creators and fans will benefit from the technology as we continue to push the boundaries of what we think is possible in space. Please enjoy my conversation with Halsey Minor.

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