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I walk through a simple but powerful 9-step Etsy keyword framework that takes you from a blank page to a fully optimized title and tag setup that actually gets traffic. I start with how to define exactly what your product is, then layer in use-cases, buyer intent, features, benefits, and adjacent keyword opportunities so you stop guessing and start targeting what shoppers are really searching for. I also show how to validate demand using keyword tools like Alura, Everbee, and Etsy data so you're not wasting time on dead keywords.

From there, I demonstrate how to turn that research into a high-performing Etsy title using long-tail, buyer-intent keywords placed where the Etsy algorithm looks first, and how to mirror those keywords inside your 13 tags for maximum relevancy. I even cover how to use ChatGPT for brainstorming while still verifying everything with real search volume. By the end, you'll know exactly how to structure your listings so they get found, get clicked, and get sales.

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https://youtu.be/J-jysEC-rqs

https://youtu.be/XoBckxhk5iw

00:00 Why Keywords Control Etsy Traffic and Sales

00:54 Step 1 Defining Exactly What Your Product Is

02:15 Step 2 Finding Use Cases and Buyer Problems

03:05 Step 3 Identifying Who Will Buy It

04:07 Step 4 Features and Benefits That Sell

05:06 Step 5 Adjacent Keywords That Expand Reach

06:52 Step 6 Validating Demand With Keyword Tools

09:01 Step 7 Using ChatGPT for Keyword Discovery

10:19 Step 8 Removing Broad and Weak Keywords

11:03 Step 9 How to Structure Titles and Tags

14:23 Etsy Title Strategy That Beats Short Titles

15:04 Example of Building a High-Converting Title

18:02 Turning Titles Into High-Relevancy Tags

19:56 Why Descriptions Matter for AI and SEO