How did Phillip and Goldelucks Dougnuts Sell 1500 Dougnuts in TWO HOURS!!?
On this episode of the Bean Talking Podcast we talk to Phillip Kuoch On July 12, 2016, Philip posted a picture online of Goldeluck’s new croissant-doughnut called the ‘dossant’ and people from all over Melbourne would come to the little suburban bakery in Croydon at 5:30 am opening time.
The dossant began to take a life of its own. From selling just 6 dossants on the first day, the numbers of dossants began to multiply rapidly. At Goldeluck’s first pop up store, more than 1,500 dossants was sold out in 1.5 hours with a one per person purchase limit.
Not too long after the dossants were introduced, Goldeluck’s made global headlines when it introduced the world’s first croissant-doughnut covered in real 24 karat edible gold. The gold dossant was featured in Australia’s mainstream media including the Herald Sun, Broadsheet, Nova FM, and made headlines in countries such as China, Indonesia and America.
In April 2018, the Goldeluck’s Doughnut brand was established when Goldeluck’s launched its first store dedicated to its doughnuts at Eastland Shopping Centre.
Phillips Links
BUY DOUGHNUTS
https://www.goldelucks.com.au/
Phillips Podcast
https://www.lemonpodcast.com/
Tim's Links
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